marketing manager

account manager

assistant brand manager, activia Jobs in Istanbul

assistant brand manager, activia

category planning & activation manager Jobs in Istanbul

category planning & activation manager

key account manager

brand activation manager

L'Oréal

<div>
 The world leader in beauty, present in 150 countries on five continents! Our 36 international brands include L&rsquo;Or&eacute;al Paris, Kiehl&rsquo;s, Vichy, Giorgio Armani Beauty, Garnier, Yves Saint Laurent Beaut&eacute;, Ralph Lauren, Maybelline New York, K&eacute;rastase, Biotherm, Lanc&ocirc;me, NYX PMU, L&rsquo;Or&eacute;al Professionnel, Vichy, La Roche-Posay, Diesel, Cerave and more.
 <br/>
 <br/>
 For more than a century, L&rsquo;Or&eacute;al has devoted itself solely to one business: beauty. We strive to be the 1st
 <strong>
  beauty-tech
 </strong>
 company all around the world!
 <strong>
  Beauty
 </strong>
 is a powerful force that moves us. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. Our ambition for the coming years is to
 <strong>
  create the beauty that moves the world!
  <br/>
  <br/>
 </strong>
 If you are ready to take charge of your career and join us on our quest for the next billion consumers, follow us to get the insider scoop on our business, culture, and tips on how to join us to shape the future of beauty. Join our Join our
 <strong>
  Consumer Products Team
 </strong>
 !
 <br/>
 <br/>
 <strong>
  What You&rsquo;ll Do
  <br/>
  <br/>
 </strong>
 <strong>
  E-COMMERCE GROWTH STRATEGY
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Define brands&rsquo; ecommerce strategy, catalogue, analyze industry trends, and develop localized e-commerce recommendations to influence brand activation strategies across all digital touchpoints
  </li>
  <li>
   Develop and implement plans to increase online sales, market share, and brand visibility.
  </li>
  <li>
   Conduct market research and competitive analysis to identify growth opportunities.
  </li>
  <li>
   Drive healthy &amp; sustainable online P&amp;L
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  NEW PRODUCT LAUNCH &amp; BRAND ACTIVATION
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Lead launch campaigns &amp; brand activations in all ecommerce levers for new products, ensuring impactful and efficient visibility &amp; engagement on the platforms
  </li>
  <li>
   Understanding the e-shopper by online behavior, needs, and preferences to create a seamless and personalized e-commerce experience that drives sales and satisfaction.
  </li>
  <li>
   Lead content excellency in all levers
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  TRANSACTIONAL &amp; RETAIL MEDIA INVESTMENT EXPERTISE
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Manage and work with relevant teams to optimize media campaigns on platforms to drive sales and e-commerce market share growth.
  </li>
  <li>
   Utilize platform-specific advertising tools and strategies to reach target audiences.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Do You Have What It Takes
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   4 years&rsquo; university degree
  </li>
  <li>
   Min 5 years of experience in relevant area
  </li>
  <li>
   Strong analytical problem solving, communication and negotiation skills
  </li>
  <li>
   Growth mindset and results driven
  </li>
  <li>
   Innovative, ambitious, and able to take initiative
  </li>
  <li>
   Excellent communication skills in English
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  What Could L&rsquo;or&eacute;al Offer You
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   The ultimate place to win and achieve your career dreams if you take initiative and push the boundaries while helping others shine along the way
  </li>
  <li>
   Work with some of the biggest brands and experts in the business, and the most passionate people
  </li>
  <li>
   A diverse environment
  </li>
  <li>
   Enablement to contribute for sustainability
  </li>
  <li>
   Opportunity to be at the center of digital transformation
  </li>
  <li>
   World class training and development
   <br/>
   <br/>
  </li>
 </ul>
 #WEARELOREAL
 <br/>
 <br/>
 Take a closer look at our world here!
</div>


E-commerce Category Manager, Make-up, Consumer Products

Mondelēz International

<p></p><div><div><p>Job Description</p><p></p><p><b>
Are You Ready to Make It Happen at Mondel&#275;z International?</b></p><p></p><p><b>
Join our Mission to Lead the Future of Snacking. Make It With Pride.</b></p><p></p><p>
You provide compelling insights and engage with customers and key account teams. You identify and track category opportunities that support growth or defend risk and apply your insights for category, shopper, and consumer metrics when analyzing and translating data sources.</p><p></p><p><b>
How you will contribute</b></p><p></p><p>
You will:</p><ul><li>
Responsible for the development and execution of selling programs related to their assigned Category's innovation, distribution, merchandising, and promotional plans</li><li>
Key linkage between the Customer Business Teams (CBTs) and the Category Innovation, Marketing and Equity teams to ensure that our strategies and tactics are aligned to the needs of our Customers</li><li>
Responsible for building category and customer plans for the assigned Category, working collaboratively with Category teams, Insights, and Customer Business Teams (CBTs)</li><li>
Be seen as the Category expert internally and create compelling, actionable &amp; measurable category plans</li><li>
Provide thought leadership internally &amp; externally around brand &amp; category initiatives (promotional strategy / budget planning)
</li><li>Leading delivery of category dashboard / fundamentals and recommending corrective actions to ensure targets are met</li><li>
Ongoing assessment of critical baseline volume opportunities / risks and lead initiatives to optimize category performance</li></ul><p></p><p><b>
What you will bring</b></p><p></p><p>
A desire to drive your future and accelerate your career and the following experience and knowledge:</p><ul><li>
Category development, key accounts and market insight analysis and delivering growth through category leadership</li><li>
Having a future-focused mindset, demonstrating curiosity about industry trends, digital solutions and innovation for consumers and translating opportunities into business plans</li><li>
Delivering strategic plans, measuring and monitoring results, and making recommendations to achieve growth targets</li><li>
Influence stakeholders and interacting effectively with others, with the courage and resilience to hold an alternative point of view</li><li>
Analytical skills and business acumen</li><li>
Proven experience in the fast-moving consumer goods field is a distinct advantage</li></ul><p><b>
More about this role</b></p><p></p><p><b>
What you need to know about this position:</b></p><p></p><p><b>
What extra ingredients you will bring:</b></p><p></p><p><b>
Education / Certifications:</b></p><p></p><p><b>
Job specific requirements:</b></p><p></p><p><b>
Travel requirements:</b></p><p></p><p><b>
Work schedule:</b></p><p></p><p>
Relocation Support Available?
</p><p></p>No Relocation support available<p></p><p>
Business Unit Summary</p><p></p><div>
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!</div><div></div><div><i>
Our people make all the difference in our succes</i></div><p></p><p>
Mondel&#275;z International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.</p><p></p><p>
Excited to grow your career?</p><p></p><p>
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!</p><p></p><p>
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER</p><p></p><p>
Job Type</p><p></p>
Regular<p></p>
Category Planning &amp; Activation<p></p>
Sales</div></div><p></p>

Danone

<div>About the job
<p>
Danone T&uuml;rkiye is looking for talented colleague for &ldquo;Assistant Brand Manager, Activia&rdquo; role.</p>
<p>
At Danone, we believe in bringing health through food to as many people as possible. As an Assistant Brand Manager, you will play a key role in shaping the future of our brands by supporting strategic initiatives, driving consumer engagement, and collaborating across teams to deliver meaningful impact.</p>
<p>
In this role, you will be responsible for:</p>
<p>
Brand Strategy &amp; Execution</p>
<ul><li>Support and implement brand strategies to drive growth, market share, and equity.</li></ul>
<ul><li>Manage day-to-day operations (campaigns, performance tracking, coordination).</li></ul>
<ul><li>Identify growth opportunities, develop brand plans, and craft consumer-centric campaigns.</li></ul>
<p>
Consumer &amp; Market Insights</p>
<ul><li>Analyze consumer trends, competitive landscape, and data to drive strategic decisions.</li></ul>
<ul><li>Collaborate with the SIA team to translate insights into strategies and support research.</li></ul>
<p>
Project &amp; Campaign Management</p>
<ul><li>Act as brand owner with a challenger mindset.</li></ul>
<ul><li>Drive end-to-end 360&deg; campaign management from strategic planning to execution, ensuring seamless integration of media, digital, PR, and in-store touchpoints.</li></ul>
<ul><li>Lead campaign activations across channels, coordinate agencies &amp; cross-functional teams.</li></ul>
<ul><li>Monitor performance, ensure compliance, and support campaign toolkits.</li></ul>
<p>
Innovation &amp; Product Development</p>
<ul><li>Contribute to innovation pipeline from concept to launch.</li></ul>
<ul><li>Partner with R&amp;D, Operations, Sales and other teams for successful product launches.</li></ul>
<p>
Performance &amp; Budget Tracking</p>
<ul><li>Track brand &amp; market performance, prepare reports and share insights.</li></ul>
<ul><li>Support budget management and ensure accurate tracking.</li></ul>
About you
<ul><li>Bachelor&rsquo;s degree in Management, Economics, Engineering or Social Sciences (Master&rsquo;s a plus).</li></ul>
<ul><li>1&ndash;3 years of experience in brand management/marketing, ideally within FMCG.</li></ul>
<ul><li>Strong analytical &amp; problem-solving skills; comfortable with Nielsen, IPSOS, Kantar.</li></ul>
<ul><li>Hands-on in project management &amp; campaign execution, ideally with NPD/innovation exposure.</li></ul>
<ul><li>Proficiency in MS Office, fluent in English &amp; Turkish.</li></ul>
<ul><li>Strong communicator with stakeholder management skills, able to simplify complexity.</li></ul>
<ul><li>Results-driven, proactive and collaborative team player with passion for brands &amp; consumer insights.</li></ul>
About us
<p><b>
Being a Danoner means that you create your own working experience.</b></p><br>
<ul>
<li>You could design your own way of working with our hybrid working model.</li>
<li>Our head office is in Ata&#351;ehir.</li>
<li>You could decide your daily 8-hours of working period within our flexible-working hours practice.</li>
<li>We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!</li>
<li>Summers are flexible here! You could work fully remote for 4 weeks during July and August.</li>
<li>We also enjoy Fridays during summer period between July and August by finishing our works by 1500 and enjoy the rest of the day and starting the weekend earlier.</li>
<li>Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of &quot;Im New in Danone Leave&quot;; 1 day of &quot;My Future is Good Leave&quot; for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.</li><br>
</ul>
<p>We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.<br>
<br>
All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.<br>
<br>
<b>Working with us</b> is about being able to do things your way. The way you work, the way you develop, the way you progress,<b> i</b><b>t&rsquo;s all up to you.</b><br>
<br>
Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and S&#305;rma, and we absolutely guarantee that you can just be yourself.<br>
<br>
<b>Be innovative and entrepreneurial and the impact you could make might just amaze you</b><b>. </b>Join our movement for a healthier world. <b>One Planet One Health BY YOU.</b><br>
<br>
<b>What We Offer</b><br>
<br>
This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive &quot;change&quot; &amp; &quot;growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.</p><br>
<p></p>
<p><b>
What&rsquo;s next?</b></p>
<p>
Visit our website www.danone.com to discover more about us and to find out how you could be part of it all!</p>
<p><b>
#LI-TU</b></p></div>

Assistant Brand Manager, Activia

<div><div><div><div><div><div><div><div><div><h2 class="jobSectionHeader"><b>A PROPOS DE </b><p><b>L'OFFRE</b></p></h2>
<div><div>Danone T&uuml;rkiye is looking for talented colleague for &ldquo;Assistant Brand Manager, Activia&rdquo; role.</div><p>
At Danone, we believe in bringing health through food to as many people as possible. As an Assistant Brand Manager, you will play a key role in shaping the future of our brands by supporting strategic initiatives, driving consumer engagement, and collaborating across teams to deliver meaningful impact.</p><div>
In this role, you will be responsible for:</div><div>
Brand Strategy &amp; Execution</div><ul><li>Support and implement brand strategies to drive growth, market share, and equity.</li><li>Manage day-to-day operations (campaigns, performance tracking, coordination).</li><li>Identify growth opportunities, develop brand plans, and craft consumer-centric campaigns.</li></ul><div>
Consumer &amp; Market Insights</div><ul><li>Analyze consumer trends, competitive landscape, and data to drive strategic decisions.</li><li>Collaborate with the SIA team to translate insights into strategies and support research.</li></ul><div>
Project &amp; Campaign Management</div><ul><li>Act as brand owner with a challenger mindset.</li><li>Drive end-to-end 360&deg; campaign management from strategic planning to execution, ensuring seamless integration of media, digital, PR, and in-store touchpoints.</li><li>Lead campaign activations across channels, coordinate agencies &amp; cross-functional teams.</li><li>Monitor performance, ensure compliance, and support campaign toolkits.</li></ul><div>
Innovation &amp; Product Development</div><ul><li>Contribute to innovation pipeline from concept to launch.</li><li>Partner with R&amp;D, Operations, Sales and other teams for successful product launches.</li></ul><div>
Performance &amp; Budget Tracking</div><ul><li>Track brand &amp; market performance, prepare reports and share insights.</li><li>Support budget management and ensure accurate tracking.</li></ul>
</div></div></div></div></div></div></div><div></div><div><div><div><h2 class="jobSectionHeader"><b>A PROPOS DE </b><p><b>VOUS</b></p></h2>
<div><ul><li>Bachelor&rsquo;s degree in Management, Economics, Engineering or Social Sciences (Master&rsquo;s a plus).</li><li>1&ndash;3 years of experience in brand management/marketing, ideally within FMCG.</li><li>Strong analytical &amp; problem-solving skills; comfortable with Nielsen, IPSOS, Kantar.</li><li>Hands-on in project management &amp; campaign execution, ideally with NPD/innovation exposure.</li><li>Proficiency in MS Office, fluent in English &amp; Turkish.</li><li>Strong communicator with stakeholder management skills, able to simplify complexity.</li><li>Results-driven, proactive and collaborative team player with passion for brands &amp; consumer insights.</li></ul>
</div></div></div></div><div></div><div><div><div><h2 class="jobSectionHeader"><b>ABOUT </b><p><b>DANONE</b></p></h2>
<div><div><b>Being a Danoner means that you create your own working experience.</b></div><br>
<ul><li>
You could design your own way of working with our hybrid working model.</li><li>
Our head office is in Ata&#351;ehir.</li><li>
You could decide your daily 8-hours of working period within our flexible-working hours practice.</li><li>
We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!</li><li>
Summers are flexible here! You could work fully remote for 4 weeks during July and August.</li><li>
We also enjoy Fridays during summer period between July and August by finishing our works by 1500 and enjoy the rest of the day and starting the weekend earlier.</li><li>
Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of &quot;Im New in Danone Leave&quot;; 1 day of &quot;My Future is Good Leave&quot; for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.</li></ul><div><br>
We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.<br>
<br>
All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.<br>
<br>
<b>Working with us</b>is about being able to do things your way. The way you work, the way you develop, the way you progress,<b>i</b><b>t&rsquo;s all up to you.</b><br>
<br>
Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and S&#305;rma, and we absolutely guarantee that you can just be yourself.<br>
<br>
<b>Be innovative and entrepreneurial and the impact you could make might just amaze you</b><b>.</b>Join our movement for a healthier world.<b>One Planet One Health BY YOU.</b><br>
<br>
<b>What We Offer</b><br>
<br>
This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive &quot;change&quot; &amp; &quot;growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.</div><div></div><div><b>
What&rsquo;s next?</b></div><div>
Visit our websitewww.danone.comto discover more about us and to find out how you could be part of it all!</div><div><b>
#LI-TU</b></div>
</div></div></div></div><div></div><div><div><div><div><div><div><h2 class="jobSectionHeader"><b>T&eacute;moignages des Danoners</b></h2>
<div><div>D&Eacute;COUVREZ NOTRE CULTURE ET PARTAGEZ LA V&Ocirc;TRE!</div></div></div></div></div></div></div></div></div></div></div><p></p>

Ferrero

<div>
 Job Location: &Idot;stanbul
 <br/>
 <br/>
 &Idot;stanbul, T&uuml;rkiye.
 <br/>
 <br/>
 <strong>
  Company Description
  <br/>
  <br/>
 </strong>
 Ferrero is a family-owned company with a truly progressive and global outlook and iconic brands such as Nutella&reg;, Tic Tac&reg;, Ferrero Rocher&reg;, Raffaello&reg;, Kinder Bueno&reg; and Kinder Surprise&reg;. As the love for our brands continues to grow, so too does our global reach. Represented in more than 50 countries, with products sold in more than 170, the Ferrero Group is loved by generations around the world. The secret to our global success? 40,000 dedicated employees who celebrate care and quality to craft a business, careers and brands we are proud of. Join us, and you could be one of them.
 <br/>
 <br/>
 Diversity Statement
 <br/>
 <br/>
 Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all of our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
 <br/>
 <br/>
 <strong>
  About the Role:
  <br/>
  <br/>
 </strong>
 We are looking for a strategic leader to take on the role of regional
 <strong>
  Trade Marketing Manager for Region T&uuml;rkiye
 </strong>
 who will be reporting to
 <strong>
  Region Manager T&uuml;rkiye
 </strong>
 . This role is critical to driving Ferrero&rsquo;s commercial success and acceleration by translating brand strategy into powerful in-market executions that influence shopper behavior and build brand love at the point of sale.
 <br/>
 <br/>
 As a senior leader and strategic partner to both commercial and brand teams, you will be responsible for shaping the regional trade marketing vision, leading high-impact activations leveraging on channel centricity, and fostering strong customer collaboration with key retailers to drive sustainable business growth.
 <br/>
 <br/>
 <strong>
  Main Responsibilities:
  <br/>
  <br/>
 </strong>
 <strong>
  Strategic Leadership:
 </strong>
 Develop and lead Ferrero&rsquo;s trade and shopper marketing strategy tailored to market dynamics, channel maturity, and consumer preferences in the SPF arena.
 <br/>
 <br/>
 <strong>
  Shopper-Centric Planning:
 </strong>
 Translate consumer and shopper insights into differentiated instore execution plans focusing on the main touchpoints (shelf, out-of-shelf, and check out) customized by channel and customer, across key brands and consumption occasions.
 <br/>
 <br/>
 <strong>
  Channel Excellence:
 </strong>
 Define and lead best-in-class activation strategies across Modern Trade, Traditional Trade, eCommerce and Out of Home channels, ensuring maximum availability, visibility, conversion, and brand/portfolio consistency.
 <br/>
 <br/>
 <strong>
  Retailer Engagement:
 </strong>
 Build strong customer collaboration, assess and implement the joint business planning program for selected customers leveraging the 4S framework (strong brands, strong execution capabilities, supply chain excellence, and sustainability to trade initiatives).
 <br/>
 <br/>
 <strong>
  Team Development:
 </strong>
 Lead and mentor a high-performing trade marketing, shopper activation, and revenue management team, nurturing a culture of ownership, accountability, and results.
 <br/>
 <br/>
 <strong>
  Revenue Management:
 </strong>
 Responsible for developing and executing pricing, promotion (ROI), and trade investment strategies to drive value maneuver and optimize revenue, profitability, and growth across channels and customer segments.
 <br/>
 <br/>
 <strong>
  Performance Analysis:
 </strong>
 Use retail data, shopper behavior insights, and category analytics to identify growth opportunities, track performance, and steer decisions.
 <br/>
 <br/>
 <strong>
  Cross-Functional Collaboration:
 </strong>
 Act as a key liaison between marketing, sales, and supply chain teams to ensure sales forecast accuracy and synchronized execution of brand initiatives at trade level. Ensure compliance with the Group Sales and Order to Cash policy and performs the relevant control and monitoring driving convergence plans in strict collaboration with sales, finance and legal departments.
 <br/>
 <br/>
 <strong>
  Who we are looking for:
  <br/>
  <br/>
 </strong>
 You have a master&rsquo;s degree or equivalent, 12-15 years of seniority with progressive experience in trade marketing, shopper marketing, or commercial roles within leading FMCG companies. You are commercially astute with a track record of influencing category and revenue growth with excellent communication, negotiation, and relationship-building skills.
 <br/>
 <br/>
 You possess strong people leadership skills, with experience managing and developing teams in a regional setup. You are highly analytical with the ability to interpret shopper data and apply insights to commercial strategies. Additionally, you have experience in monitoring trade terms across channels and customers, as well as defining the right commercial strategy guidelines by channels and customers to foster the triple win strategy. You should also have experience in analyzing assortment and category pricing, developing and refining pack-price strategy to maximize reach and revenue, and leading pricing architecture to ensure alignment with brand positioning and profitability goals.
 <br/>
 <br/>
 <strong>
  How to be successful in the role and at Ferrero:
  <br/>
  <br/>
 </strong>
 Consumers, quality and care are at the heart of everything we do. So, to be successful at Ferrero, you&rsquo;ll need to be just as consumer and product centric as we are - dedicated to crafting brilliant results for consumers around the world.
</div>


Region Türkiye Trade Marketing Manager

<div><div><div><div><div><div><div><div><div><h2 class="jobSectionHeader"><b>A PROPOS DE </b><p><b>L'OFFRE</b></p></h2>
<div><div>Danone T&uuml;rkiye is looking for a talented colleague for the &quot;Assistant Brand Manager, Danone MB &amp; Kids&quot; position. Take this opportunity to GROW together!</div><p></p><div>
At Danone, we believe in bringing health through food to as many people as possible. As an Assistant Brand Manager, you will play a key role in shaping the future of our brands by supporting strategic initiatives, driving consumer engagement, and collaborating across teams to deliver meaningful impact.</div><div></div><div><b>
In this role, you will be responsible for:</b></div><div></div><div>
Brand Strategy &amp; Execution:</div><div></div><ul><li>
Identify growth opportunities for the brands and work on brand / category strategy including portfolio, innovation, communication, activation management</li><li>
Support the development and implementation of brand&rsquo;s both short &amp; long-term plans aligned with business objectives.</li><li>
Assist in crafting compelling brand stories and consumer-centric campaigns.</li><li>
Contribute to the mix of Marketing and Brand Management projects enabling you to show the breadth and depth of your market &amp; category knowledge</li></ul><div></div><div>
Consumer &amp; Market Insights:</div><div></div><ul><li>
Analyze consumer trends, market dynamics, and competitive landscape to inform strategy.</li><li>
Ensure a thorough market and competitive analyses and collaborate with SIA team for facilitating consumer research</li><li>
Collaborate with SIA (Strategy, Insights &amp; Analytics) team to translate data and insights into actionable recommendations.</li></ul><div></div><div>
Project &amp; Campaign Management:</div><div></div><ul><li>
Acts as the brand owner by displaying a constant challenger mindset with a desire to question the norm and always strives for excellence</li><li>
Coordinate cross-functional teams and external agencies to deliver projects on time and within budget.</li><li>
Lead &amp; execute brand communication campaign activations across all media touch points</li><li>
Monitor campaign performance and optimize based on learnings.</li><li>
Comply with regulatory and deal with related stakeholders cross-functionally.</li><li>
Support implementation of all brand and campaign toolkits with C&amp;CD Teams (Key Visual, print and digital materials, Q&amp;As, all consumer promotions, joint business plans etc.)</li></ul><div></div><div>
Innovation &amp; Product Development:</div><div></div><ul><li>
Contribute to innovation pipeline by supporting concept development and go-to-market plans.</li><li>
Partner with R&amp;D, operations, regulatory, legal, sales and relevant stakeholders cross-functionally to ensure successful product launches.</li></ul><div></div><div>
Performance &amp; Budget Tracking:</div><div></div><ul><li>
Rigorous track brand &amp; market performance metrics and prepare regular reports.</li><li>
Review channel, SKU and regional performance of the brand and work with C&amp;CD and Sales Teams to drive brand activation plans</li><li>
Support budget management and ensure accurate financial tracking.</li></ul>
</div></div></div></div></div></div></div><div></div><div><div><div><h2 class="jobSectionHeader"><b>A PROPOS DE </b><p><b>VOUS</b></p></h2>
<div><ul><li>Bachelor&rsquo;s degree in preferably Management, Economics, Engineering or Social Sciences; Master&rsquo;s is a plus.</li><li>
1&ndash;3 years of experience in brand management or marketing ideally within FMCG.</li><li>
Familiar with the overall business environment and cross-functional dynamics (R&amp;D, Finance, Operations, Strategy-Insights-Analytics, Sales) of FMCG companies.</li><li>
Passion for brands, trends and consumer behavior.</li><li>
Strong analytical and problem-solving skills to drive business plans</li><li>
Proactive mindset with attention to detail to own &amp; lead the projects</li><li>
Excellent communication skills, with the ability to simplify and deal with different stakeholders cross functionally, across countries and management levels</li><li>
Organized, structured, and always have an overview of all the deliverables. Ability to bring multiple projects to a successful ending within the given timeframe and to work well and lead cross functional teams.</li><li>
Proficiency in MS Office (Excel, PowerPoint, Word), data knowledge on key data tools (Nielsen, IPSOS, Kantar)</li><li>
Fluency in English &amp; Turkish; additional languages are a plus.</li><li>
Ideally, experience in NPD development (insight generation, concept building, concept testing) &amp; project management</li></ul>
</div></div></div></div><div></div><div><div><div><h2 class="jobSectionHeader"><b>ABOUT </b><p><b>DANONE</b></p></h2>
<div><div><b>Being a Danoner means that you create your own working experience.<br>
</b><br>
<br>
</div><ul><li>You could design your own way of working with our hybrid working model.</li><li>
Our head office is in Ata&#351;ehir.</li><li>
You could decide your daily 8-hours of working period within our flexible-working hours practice.</li><li>
We know that you will have home expenses during home office days. So, Danone supports you for your expenses with an allowance as well!</li><li>
Summers are flexible here! You could work fully remote for 4 weeks during July and August.</li><li>
We also enjoy Fridays during summer period between July and August by finishing our works by 1500 and enjoy the rest of the day and starting the weekend earlier.</li>
Danone offers various types of leave days to support Danoners&rsquo; work-life balance and well-being. We have a wide variety of leave types, such as in your first year 5 days of &quot;Im New in Danone Leave&quot;; 1 day of &quot;My Future is Good Leave&quot; for our social responsibility activities. These options cater to different aspects of employees' lives and needs, reflecting the company's commitment to not only professional growth but also personal and social responsibilities.<br>
<li>
<br>
<br>
</li></ul><div>We are proud to promote diversity and equal opportunity within our teams. We believe that our differences will make a difference, and that an inclusive work environment will drive our growth as a company, as a team, and as individuals. We will therefore consider all implementations* by fostering an inclusive work culture where everyone can feel at home.<br>
<br>
All nominations will be considered regardless of origin, background, religion, sex, sexual orientation, age, gender identity, disability.<br>
<br>
<b>Working with us</b> is about being able to do things your way. The way you work, the way you develop, the way you progress,<b> i</b><b>t&rsquo;s all up to you.
</b><br>
<br>
Working here, you&rsquo;ll need to enjoy a fast-paced environment, a little complexity and challenging tasks but it is packed with opportunities. You will work for some of the best-known brands in the world, such as Activia, Danone, Danino, Danette, Aptamil, Bebelac, Hayat, and S&#305;rma, and we absolutely guarantee that you can just be yourself.<br>
<br>
<b>Be innovative and entrepreneurial and the impact you could make might just amaze you</b><b>. </b>Join our movement for a healthier world. <b>One Planet One Health BY YOU.
</b><br>
<br>
<b>What We Offer</b><br>
<br>
This is a visible position within the company, we offer opportunities where you can grow your expertise and have an end-to-end responsibility to drive &quot;change&quot; &amp; &quot;growth&rdquo;. You will have a chance to experience 360 ways of working with multiple stakeholders. We develop talents and growth potential to enable strong career development for our employees.</div><div></div><div><b>
What&rsquo;s next?</b></div><div>
Visit our websitewww.danone.comto discover more about us and to find out how you could be part of it all!</div><div><b>
#LI-TU</b></div>
</div></div></div></div><div></div><div><div><div><div><div><div><h2 class="jobSectionHeader"><b>T&eacute;moignages des Danoners</b></h2>
<div><div>D&Eacute;COUVREZ NOTRE CULTURE ET PARTAGEZ LA V&Ocirc;TRE!</div></div></div></div></div></div></div></div></div></div></div><p></p>

Assistant Brand Manager, Danone Master Brand & Kids

Explore 529+ Brand activation manager in Istanbul this September. Find roles across top companies and apply now to boost your career.

529 brand activation manager jobs IN Istanbul

E-commerce Category Manager, Make-up, Consumer Products

Category Planning & Activation Manager

Category Planning & Activation Manager

Assistant Brand Manager, Activia

Assistant Brand Manager, Activia

Region Türkiye Trade Marketing Manager

Assistant Brand Manager, Danone Master Brand & Kids