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brand development manager

Fulcrum Pvt Ltd

<p>Fulcrum is looking for Brand Activation Manager for one of our FMCG client in Karachi.</p><p><b>Responsibilities:</b></p><ul><li>Lead business growth by identifying new opportunities, building strong client relationships, and managing key accounts.</li><li>Drive <b>brand activation campaigns</b> from strategy to execution, ensuring alignment with client objectives and market trends.</li><li>Pitch innovative ideas, prepare proposals/RFPs, and negotiate with stakeholders to secure new business.</li><li>Collaborate with cross-functional teams (sales, marketing, activation, operations) to ensure flawless execution of campaigns and projects.</li><li>Monitor performance of business development initiatives and activations, providing insights and recommendations to the CEO.</li><li>Play a key role in shaping strategies that expand both <b>market presence</b> and <b>brand engagement</b>.</li></ul><p><b>Qualifications:</b></p><ul><li>5&ndash;7 years&rsquo; experience in <b>business development, brand activation, sales, and client management</b>, ideally reporting to senior leadership.</li><li>Proven ability to <b>generate business</b> and deliver <b>impactful activation campaigns</b> in FMCG/retail or related industries.</li><li>Strong relationship-building and negotiation skills with senior stakeholders and clients.</li><li>Hands-on project management expertise; able to lead cross-functional teams and ensure timely, quality delivery.</li><li>Experience preparing and presenting <b>RFPs, proposals, and activation pitches</b>.</li><li>Strategic thinker with a <b>blend of commercial acumen and activation creativity</b>.</li></ul><p>Job Type: Full-time</p><p>Pay: Rs350,000.00 - Rs380,000.00 per month</p><p>Experience:</p><ul><li>Brand Activation: 7 years (Required)</li><li>RFP and Proposal : 7 years (Preferred)</li><li>FMCG : 6 years (Preferred)</li></ul><p>Work Location: In person</p>

Brand Activation Manager

National Foods Limited

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  Job Purpose
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 To drive the growth of the National brand along with individual Condiments &amp; Culinary categories by developing and executing robust marketing and category strategies across Ethnic, Mainstream, and Food Service channels. This role ensures brand-building excellence, consumer-centric initiatives, and data-driven decision-making to enhance market penetration and profitability.
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  Job Responsibilities
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   Category Strategy &amp; Brand Management:
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    Develops and executes brand equity &amp; category-level marketing strategies for Condiments &amp; Culinary portfolios.
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    Leads Integrated Marketing Campaigns to achieve business objectives.
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    Ensures all category marketing activities align with the central brand strategy and positioning.
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  Category Performance &amp; MEX Management
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   Tracks category performance across countries and distributors, identifying opportunities for growth.
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   Analyzes Primary &amp; Secondary data to detect gaps and deploy turnaround strategies.
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   Manages and tracks global marketing expenditure (MEX), ensuring effective allocation of resources.
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   Oversees category-level profitability and deploys initiatives to drive sustainable growth.
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  Research &amp; Development
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   Leads category and brand research initiatives to inform strategy and campaign development.
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   Collaborates with the Innovations &amp; Insights Manager to drive NPD readiness.
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   Oversees packaging renovation projects to maintain brand relevance and competitiveness.
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 </ul>
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  Collateral Development &amp; Launches
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   Manages the development of brand collateral across all consumer touchpoints, ensuring consistency.
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   Leads product launch planning and monitors execution in collaboration with the Marketing Services Manager.
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  Team &amp; Agency Management
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   Provides guidance and support to Assistant Brand &amp; Category Managers.
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   Manages relationships with creative and digital agencies
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   Ensures seamless collaboration between internal teams, distributors, and external partners.
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  Skills
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   Strategic thinking with strong business acumen
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   Accuracy and attention to detail
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   Excellence in oral, written, and electronic communication.
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   Strong planning &amp; project management
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   Data driven approach with analytical capabilities (proficient in Excel &amp; PowerPoint)
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   Strong interpersonal skills and ability to handle multiple stakeholders and agencies
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   Financial and commercial acumen.
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   Creative problem solving and adaptability in dynamic market conditions
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  Experience Required &amp; Background Requirements
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   5+ years of experience in brand and/or category management within the FMCG sector, ideally with exposure to international and cross-cultural markets Proven track record of developing and executing successful brand strategies and product launches, with demonstrable impact on market share and revenue growth.
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   Strong experience in managing marketing budgets, with the ability to optimize spend and maximize ROI
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   Proficient in analyzing brand performance metrics, consumer insights, and competitive landscapes to drive strategic decision-making
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   Hands-on experience in working with cross-functional teams including sales, supply chain, IRD, Innovations, agency partners to develop integrated go-to-market plans Ability to thrive in a fast-paced, data deficient environment with a high level of autonomy and accountability
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  </li>
 </ul>
 We at National Foods are committed to fostering an inclusive work environment that values and supports diversity. We believe that a diverse workforce drives innovation and creativity. Hence, we encourage and actively seek applicants from diverse backgrounds, religions, and abilities, to contribute to our mission of driving positive change in the world. If you require any additional support, we encourage you to advise us at the time of your application for us to better support your recruitment journey.
</div>


Brand & Category Manager - ID

Khan Digital Agency

<p><b>Khan Digital Agency</b> is seeking a highly skilled Leather Merchandiser who can take all the responsibilities of our store management and Brands development</p><p><b>Responsibilities:</b></p><ul><li>Strong knowledge of plan and Develop merchandising strategies mainly leather product</li><li>Strong Communication Skills</li><li>Collaborate with buyers, Suppliers, and Distributors for negotiate prices</li><li>Maintain all merchandising files in cost sheet and updating accordingly</li><li>Stay updated on market demands activities</li></ul><p><b>Requirements:</b></p><ul><li>At Least 2 to 3 years of proven experience in Merchandising</li><li>Supervise daily stores operations and inventory managment.</li><li>Maintain Accurate Stock records</li><li>Coordinate with internal departments for material requirments.</li><li>Strong ability to generate sales</li><li>Good Command in Microsoft Office</li><li>Excellent communication and negotiation skills</li></ul><p>Job Type: Full-time</p><p>Pay: Rs50,000.00 - Rs70,000.00 per month</p><p>Work Location: In person</p>

Merchandise Manager

<p><b>Position:</b> Brand Manager &ndash; FMCG<br/><b>Location:</b> Karachi<br/><b>Industry:</b> FMCG<br/><b>Salary:</b> PKR 500,000 &ndash; 600,000 (Based on experience)<br/><b>Job Type:</b> Full-Time | On-Site</p><p><b>Job Summary</b></p><p>We are seeking an experienced and result-oriented <b>Brand Manager</b> to lead the strategic development and execution of brand plans in line with annual sales, profitability, and brand health objectives. The ideal candidate will have a strong background in FMCG brand management, proven expertise in ATL &amp; BTL campaigns, and the ability to collaborate with cross-functional teams for successful product launches and activations.</p><p><b>Key Responsibilities</b></p><ul><li>Develop, implement, and monitor brand plans and marketing strategies to achieve business targets.</li><li>Lead end-to-end execution of marketing campaigns, including <b>ATL, BTL, and digital initiatives</b>.</li><li>Conceptualize and manage <b>BTL activations</b> (in-store promotions, trade marketing activities, events, and on-ground campaigns) to drive consumer engagement.</li><li>Collaborate with <b>Sales, Trade Marketing, Supply Chain, R&amp;D, and Finance</b> for seamless product launches and marketing activities.</li><li>Conduct <b>market research, competitor analysis, and consumer insight studies</b> to identify growth opportunities.</li><li>Manage brand budgets, ensuring <b>cost-effective utilization</b> of resources.</li><li>Monitor and evaluate marketing activities&rsquo; <b>ROI</b> and recommend improvements.</li><li>Oversee brand communication, packaging, and creative development in alignment with positioning and market needs.</li><li>Build and maintain strong relationships with <b>advertising agencies, suppliers, and external partners</b>.</li></ul><p><b>Skills &amp; Competencies</b></p><ul><li><b>Experience:</b> 3&ndash;5 years in FMCG brand management.</li><li>Proven track record in managing <b>ATL &amp; BTL campaigns</b> (BTL activation experience preferred).</li><li>Strong analytical, strategic thinking, and project management skills.</li><li>Excellent interpersonal and communication abilities.</li><li>Ability to work under pressure and manage multiple projects simultaneously.</li></ul><p><b>Preferred Background</b></p><p>Candidates from reputable FMCG companies will be preferred, including but not limited to:</p><ul><li><b>Unilever</b></li><li><b>FrieslandCampina</b></li><li><b>IFFCO</b></li><li><b>Tapal</b></li><li><b>HilalCare</b></li></ul><p>Job Type: Full-time</p><p>Pay: Rs500,000.00 - Rs600,000.00 per month</p><p>Work Location: In person</p>

Brand Manager (FMCG Karachi)

Unilever

<div><div><div><p><b>Unilever is hiring for ABM </b><b>Lifebouy</b><b>!</b></p></div><p></p><div><p><b>
Job Title: </b>Assistant Brand Manager &ndash; PC</p></div><div><p><b>
Function</b><b>:</b> Marketing</p></div><div><p><b>
Report</b><b>s to</b><b>:</b><b> </b>Brand Manager- Lifebuoy</p></div><div><p><b>
Grade</b><b>: </b>WL1</p></div><div><p><b>
Location</b><b>:</b><b> </b>Karachi, Pakistan</p></div><p></p><div><p><b><br>
ABOUT LIFEBOUY</b></p></div><div><p>
Lifebuoy is the most purpose-driven brand in Unilever, with a mission to make hygiene accessible and to improve health outcomes for families worldwide. We are now evolving our brands, and undergoing the biggest transformation witnessed in over a decade. We are looking for an ambitious Assistant Brand Manager to join our team and help drive the next phase of Lifebuoy's growth in Pakistan.</p></div><p></p><div><p><b><br>
JOB PURPOSE</b></p></div><div><p>
As an Assistant Brand Manager, you will support the Brand Manager in developing and executing brand strategies, campaigns, and innovations that strengthen brand equity, grow market share, and deliver business objectives. This role demands consumer obsession, commercial acumen, creativity, and strong execution skills.</p></div><p></p><div><p><b>
WHAT WILL YOUR MAIN RESPONSIBILITIES BE</b></p></div><p></p><div><p><b>
Brand Strategy &amp; Planning</b></p></div><div><ul><li><p>
Support in annual brand planning and category strategy execution.</p></li></ul></div><div><ul><li><p>
Assist in shaping positioning, communications, and innovations</p></li></ul></div><div><ul><li><p>
Innovation &amp; Product Development</p></li></ul></div><div><ul><li><p>
Coordinate with R&amp;D, supply chain, and global teams on new product development, packaging, and variant launches.</p></li></ul></div><div><ul><li><p>
Track competitor innovations and market trends, identifying whitespace opportunities.</p></li></ul></div><div><p><b>
Campaign Management</b></p></div></div><div><div><ul><li><p>
Drive integrated marketing campaigns (TV, digital, PR, shopper) with agencies.</p></li></ul></div><div><ul><li><p>
Ensure strong execution and alignment with brand purpose and equity guidelines.</p></li></ul></div><div><p><b>
Business &amp; Financial Delivery</b></p></div><div><ul><li><p>
Monitor brand performance through Nielsen, Kantar, and internal dashboards.</p></li></ul></div><div><ul><li><p>
Support in P&amp;L management, pricing, and portfolio optimization.</p></li></ul></div><div><ul><li><p>
Trade &amp; Shopper Marketing</p></li></ul></div><div><ul><li><p>
Work closely with sales and shopper teams to activate brand visibility and drive conversion in retail and e-commerce.</p></li></ul></div><div><p><b>
Cross-Functional Collaboration</b></p></div><div><ul><li><p>
Partner with internal teams (Media, CMI, Finance, Supply Chain) and external agencies to deliver end-to-end initiatives on time.</p></li></ul></div><p></p><div><p><b>
WHAT YOU WILL NEED TO SUCCEED</b></p></div><p></p><div><p><b><br>
Qualifications</b><b>/Experiences</b></p></div><div><ul><li> Bachelor&rsquo;s degree in business, Marketing, or related field</li></ul></div><div><ul><li> 1&ndash;3 years of experience in FMCG marketing</li></ul></div><div><ul><li> Strong command of digital marketing and data analytics tools is a plus.</li></ul></div><p></p><div><p><b>
Skills</b></p></div><div><ul><li><p>
Brand &amp; Consumer Insight: Strong understanding of FMCG consumers, ability to decode behaviors and translate them into winning propositions.</p></li></ul></div><div><ul><li><p>
Strategic Thinking: Ability to simplify complexity, spot growth opportunities, and link brand purpose with commercial outcomes.</p></li></ul></div><div><ul><li><p>
Executional Excellence: Detail orientation, project management, and ability to deliver under tight deadlines.</p></li></ul></div><div><ul><li><p>
Creativity &amp; Storytelling: Comfort in working with creative agencies, developing content, and creating compelling brand stories.</p></li></ul></div></div><div><div><ul><li><p>
Analytical Rigor: Strong with numbers, market data, and financial analysis; able to track KPIs and take corrective actions.</p></li></ul></div><div><ul><li><p>
Collaboration &amp; Influence: Team player who can engage cross-functional partners, agencies, and stakeholders.</p></li></ul></div><div><ul><li><p>
Agility &amp; Growth Mindset: Willingness to test, learn, and adapt quickly in a competitive and fast-paced market.</p></li></ul></div><p></p><div><p><b><br>
Leadership</b></p></div><div><ul><li>You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.</li></ul></div><div><ul><li>As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.</li></ul></div><div><p><b>
Unilever behaviors:</b></p></div><div><ul><li><p>
Care deeply</p></li></ul></div><div><ul><li><p>
Focus on what counts</p></li></ul></div><div><ul><li><p>
Stay three steps ahead</p></li></ul></div><div><ul><li><p>
Deliver with excellence</p></li></ul></div></div><p></p><p><br>
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.</p></div>

ABM Lifebuoy

Rockville Technologies Pvt Ltd

<p>Job Title: <b>Business Development Manager</b></p><p>Location: Karachi</p><p>Job Type: Full-Time | On-site</p><p>Experience: Atleast 3+ years in Advertising / Media / Marketing Industry</p><p><b>About Us:</b></p><p>We are a cutting-edge advertising agency revolutionizing the way brands communicate through AI-generated video ads. From ideation to execution, we use the latest AI tools to deliver high-impact video campaigns at scale, speed, and cost-efficiency. We are now looking for a talented Business Development Manager to join our Karachi office and fuel our growth by connecting with ad agencies and brands across Pakistan.</p><p><b>Role Overview:</b></p><p>As a Business Growth Manager, your primary role will be to identify, engage, and close business opportunities with advertising agencies, creative houses, and brand marketing teams. You will be the face of our AI-powered ad tech solutions, building long-term relationships and consistently generating new business.</p><p><b>Key Responsibilities:</b></p><ul><li>Develop and execute a sales strategy to target ad agencies and brand marketers in Pakistan (primarily Karachi).</li><li>Pitch our AI-generated video ad services and demonstrate how they can enhance brand storytelling and reduce production costs.</li><li>Build and maintain strong relationships with decision-makers (brand managers, media planners, creative directors, etc.).</li><li>Identify business opportunities, set meetings, present proposals, and close deals.</li><li>Collaborate with internal creative and production teams to ensure smooth project delivery.</li><li>Represent the agency at networking events, pitch meetings, and industry gatherings.</li><li>Track performance and provide regular reports on leads, pipeline, and conversions.</li><li>Stay updated on AI trends in advertising to confidently educate prospects and clients.</li></ul><p><b>Requirements:</b></p><ul><li>Bachelor&rsquo;s degree in Business, Marketing, Advertising, or related field.</li><li>3+ years of proven experience in business development, sales, or client servicing within an ad agency, digital media company, or production house.</li><li>Strong existing network of contacts in advertising agencies and brand marketing teams.</li><li>Excellent presentation, negotiation, and communication skills.</li><li>Understanding of digital content, video ads, and the evolving media landscape.</li><li>Passionate about technology and AI-driven creativity.</li><li>Self-motivated, target-driven and able to work independently.</li></ul><p><b>What We Offer:</b></p><ul><li>Competitive salary</li><li>Opportunity to work at the intersection of creativity and technology.</li><li>A fast-paced, collaborative environment with ambitious growth plans.</li><li>Exposure to global trends in AI, video production and advertising innovation.</li></ul><p>Job Type: Full-time</p><p>Work Location: In person</p>

Business Development Manager- Advertising Agency

M.IRFAN M.AAMIR & BROS

<p><b>Job Title:</b> LinkedIn Account Manager</p><p><b>Location:</b> Karachi, Pakistan<br/><b>Reports to:</b> Marketing Manager / Business Development Director</p><p><b>About the Role:</b></p><p>As a <b>LinkedIn Account Manager</b>, you&rsquo;ll shape and elevate our brand&rsquo;s presence on LinkedIn while driving business development and client engagement within the construction sector. You'll manage content, connections, and campaigns strategically to position us as an industry leader and foster meaningful client relationships.</p><p><b>Core Responsibilities</b>:</p><p>Brand &amp; Content Strategy</p><ul><li>Oversee and optimize the company&rsquo;s LinkedIn presence (company page, posts, showcase pages), aligning content with brand identity and business goals.</li><li>Craft and publish engaging, industry-relevant content&mdash;project showcases, industry insights, client stories&mdash;that drive engagement and brand awareness.</li><li>Monitor post-performance using analytics tools to refine content strategy and maximize reach.</li></ul><p>Audience Growth &amp; Engagement</p><ul><li>Build and nurture a quality network of construction professionals, clients, partners, and stakeholders on LinkedIn.</li><li>Engage proactively with key industry figures through comments, messages, and content initiatives to deepen brand relevance.</li></ul><p>Lead Generation &amp; Account Management</p><ul><li>Support business development by identifying and nurturing potential leads via LinkedIn engagement and outreach.</li><li>Serve as the primary LinkedIn liaison for clients and prospects, coordinating with internal teams to address inquiries, proposals, and campaign follow-ups.</li></ul><p>Collaboration &amp; Reporting</p><ul><li>Work closely with sales, marketing, and project teams to align LinkedIn efforts with broader company objectives.</li><li>Prepare regular performance reports&mdash;highlighting reach, lead conversions, engagement trends&mdash;and propose improvements to enhance ROI.</li></ul><p><b>Required Skills &amp; Qualifications:</b></p><ul><li>Demonstrated experience managing LinkedIn profiles, content strategies, and lead generation efforts.</li><li>Excellent content creation skills, including writing for social media and branding consistency.</li><li>Strong communication, networking, and relationship-building abilities.</li><li>Organized, proactive, with a knack for multitasking and planning.</li><li>Comfortable with LinkedIn analytics and CRM tools for tracking performance.</li></ul><p>Ideal Candidate Profile</p><ul><li>Bachelor&rsquo;s degree in Business, Marketing, Communications, or related field preferred.</li><li>1&ndash;3 years of experience in digital marketing, social media, or account management</li><li>Experience with construction marketing, making technical topics accessible and compelling on social platforms.</li><li>Familiarity with CRM systems, LinkedIn Sales Navigator, or marketing analytics platforms is a plus.</li></ul><p><b>Why Join Us?</b></p><ul><li>Be the voice of our company&mdash;and a key brand ambassador&mdash;on LinkedIn.</li><li>Enjoy a unique blend of digital marketing and construction industry exposure.</li><li>Opportunity for growth across business development, marketing leadership, or account strategy roles.</li><li>Work with collaborative, passionate teams on compelling construction projects and campaigns.</li></ul><p>Job Type: Full-time</p><p>Experience:</p><ul><li>LinkedIn Accounts: 1 year (Preferred)</li></ul><p>Language:</p><ul><li>English (Preferred)</li></ul><p>Work Location: In person</p>

LinkedIn Account Manager

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