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associate product manager program

brand marketing manager

Unyva

<div>
 
 
 Company Description
 
 
 
 Unyva is the mother company of Raw African, an innovative beauty brand. At Unyva, we are dedicated to creating and nurturing beauty brands that stand out. Our focus is on transforming traditional beauty concepts and delivering unique, high-quality products to our customers.
 
 
 
 
 
 
 Role Description
 
 
 
 This is a full-time, on-site role for an experienced Brand Manager, based in Cairo, Egypt. The Brand Manager will be responsible for developing, implementing, and managing marketing strategies to enhance brand awareness and achieve business objectives. Day-to-day tasks include market research, branding initiatives, coordinating with various departments, overseeing marketing campaigns, managing budgets, and analyzing campaign performance.
 
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Branding, Marketing, Strategic Planning skills
 </li>
 <li>
 Market Research, Competitive Analysis skills
 </li>
 <li>
 Project Management, Budget Management skills
 </li>
 <li>
 Excellent written and verbal communication skills
 </li>
 <li>
 Strong analytical and problem-solving skills
 </li>
 <li>
 Ability to work independently and as part of a team
 </li>
 <li>
 Experience in the beauty industry is a plus
 </li>
 <li>
 Bachelor's degree in Marketing, Business, or related field required
 </li>
 </ul>
</div>

Brand Manager

Red Bull

<div>
 
 About The Role
 
 
 
 The Egyptian Brand Team act as brand guardians for Red Bull Egypt. The primary department responsibilities include, consumer insights, product marketing; instore and packaging activations- including new product/variant launches, advertising; creative development, media planning and buying for brand/product activities, content, and events.
 
 
 The primary role of the Brand Specialist is to delve into consumer behavior, compiling insights and conducting market research to identify factors that enhance top-of-mind (TOM) awareness, strengthen brand prominence, and increase per capita consumption. In collaboration with the Brand Manager, the Brand Specialist plays a key role in developing the yearly business strategy. This includes developing and implementing initiatives related to brand marketing, product launches, and packaging design to ensure the brand's image and messaging are accurately represented and resonate with the target audience.
 
 
 
 All the responsibilities we'll trust you with:
 
 
 
 
 CREATIVE STRATEGY:
 
 
 
 Tasked with the development of an integrated creative vision across all campaigns &ndash; ensuring that each initiative is crafted to enhance recognition, influence, and interaction to meet broad marketing goals. Work in concert with internal teams spanning owned/earned/shared media, events, content creation, and commercial collaborations, guaranteeing cohesion throughout all brand interactions. Execute compelling campaigns that resonate with the audience and support sales objectives and strategic account plans. Evaluate creative impact using insights from research to amplify the efficacy of creative content and its role in driving sales.
 
 
 
 EVENT CREATIVES MARKETING PLANNING AND EXECUTION:
 
 
 
 Ensure event creatives-based marketing plans deliver impactful, efficient, and best-practice 360 campaigns. Support Internal Stakeholders in the optimal execution of marketing initiatives for specific event creatives campaigns. Guarantee that the marketing tactics for event creatives are coherent, evidence-based, and refined throughout each campaign, collecting insights after each campaign. Consistently analyze what other brands are doing in the market, in terms of 360 campaigns and our stance in comparison to the market. Develop and implement strategic event creatives plans tailoring approaches to maximize audience engagement and ROI. Identify key event creatives for Egypt, trends relevant to the brand and target demographics. Collaborate with cross-functional teams to ensure cohesive branding and messaging across all channels during event creatives campaigns. Manage the creative development of all event creatives assets, including creatives and headlines, digital and print, social media, ensuring alignment with the event creatives and brand identity with internal and external stakeholders. Manage the creative process between local creative agency, and HQ with all necessary alignments. Coordinate with the Trade Marketing team synergies for brand marketing initiatives on event creatives, enhancing customer and consumer experience as well as sales performance. Create analyzing tools to track campaign performance, analyze effectiveness, and make data-driven adjustments. Establish partnerships with relevant entities to amplify event creatives marketing reach and influence, while being locally relevant to Egyptian consumers. Provide post-campaign reports with detailed analysis and recommendations for future event creatives strategies.
 
 
 
 CREATIVE AND MEDIA SYNERGIES:
 
 
 
 Work with Brand Managers, the Media Agency, and Creative Agencies to deliver impactful, fit-for-purpose creative formats across our Red Bull advertising campaigns
 
 
 
 CREATIVE AGENCY MANAGEMENT:
 
 
 
 Manage the creative agency to inspire excellence and deliver best-practice integrated campaigns, with maximum effectiveness and efficiency, while constantly optimizing ways of working and exploring new, innovative ways to connect with consumers. Keep close cost-controlling systems in place, ensuring budget control and efficiency. Cultivate a collaborative culture and strong agency-client relationship, ensuring best practice planning and execution and account servicing Perform annual creative agency evaluation and develop/implement performance plans as needed.
 
 
 
 BUSINESS PLANNING:
 
 
 
 Contribute to the annual business planning process including analysis of creative effectiveness to deliver plans and initiatives that will grow brand health and sales Responsible for KPI setting, benchmarking, and controlling across all product marketing &amp; initiatives topics to increase the impact of our plans on an ongoing basis Manage and maintain the annual budget
 
 
 
 CONSUMER INSIGHTS AND MARKET RESEARCH:
 
 
 
 Turn data into compelling insights, which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans. When focusing on the younger segment of the target group, monitor the consumer&rsquo;s perception about brand and products in social media. Conduct competitive reviews to analyze our stance vs. other players in the market.
 
 
 
 CONSUMER ACTIVATIONS:
 
 
 
 Develop and implement strategies to drive consumer activation and engagement. Plan and execute a 360 consumer activation initiative to ensure comprehensive engagement across all touchpoints. Coordinate with marketing and sales teams to ensure alignment on consumer strategies. Manage different stakeholders from across the sales, marketing, operations, and finance teams to lead them to fully execute a 360 campaign. Manage consumer activation budget, ensuring expenditures align with company objectives and ROI expectations. Develop and execute promotional campaigns aimed at increasing consumer activation. Regularly report on campaign results and key performance indicators.
 
 
 
 EVENTS &amp; FLANKERS
 
 
 
 Create branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions. Develop campaign identity for Sports, Culture, Field and Media Network projects ensuring the brand messaging is consistent and effective. Manage the creative agency in delivering top notch creatives for Key Visuals, Logos, and consumer messaging tools. That are relevant to campaign and will resonate with the target audience. Manage the creative agency to deliver on full on campaign identity. Work closely with an agency to develop a short teaser video for various events. This involves the storyboarding, video editing, and incorporating brand elements to create a compelling visual story that generates excitement and interest for the event. Collaborate with various departments such as marketing to ensure all designs align with the overall campaign strategy. Develop and maintain brand guidelines to ensure all internal and external communications are consistent and reflect the brand identity. Manage multiple projects simultaneously, meeting deadlines, and delivering high-quality work under pressure. Bring a high level of creativity and innovation to the role, constantly looking for fresh, exciting ways to present the brand to the world.
 
 
 
 PORTFOLIO MANAGEMENT &amp; NEW PRODUCT LAUNCHES:
 
 
 
 Develop and implement strategies to grow the current portfolio and address market opportunities. Conduct extensive analysis of our portfolio and make data-driven decisions to ensure the strongest portfolio is in place. Lead the full process of the product from request to arrival, including sales monitoring, creating labels, and overall management of all stages. Collaborate with sales and trade marketing teams to ensure successful product launches. Manage the end-to-end process of new product launches, including budget management and performance monitoring. Plan and implement 360 product launches leading other teams within sales, marketing, operations
 
 
 
 BRAND MANAGEMENT
 
 
 
 Participate in and contribute to the 'brand' aspect of marketing projects, including both on/off-premises and trade marketing. Develop new cross-functional instruments such as sales/marketing programs or trade marketing initiatives. Collaborate closely with the Brand Manager, regional marketing specialists and international HQ experts to exchange knowledge, align plans, and update each other with the latest insights. Initiate and engage in creative sessions to form strategies and evaluate the best practice case studies. Always maintain a 'consumer' and 'brand' perspective in every project, ensuring effective communication with the consumer, with a strong emphasis on digital and social media. Also, ensure all communication aligns with the brand's equity. Maintain or enhance the brand aspect of the trial and awareness study, including past 4 week/12-month consumption, top of mind awareness and brand prominence.
 
 
 
 PARTNERSHIP BUILDING
 
 
 
 Enhances service provision of the agency and fosters relationships between the client and agency. Establishes a robust, transparent, and trustworthy collaboration and cooperation with management and peers.
 
 
 
 Your areas of knowledge and expertise that matter most for this role:
 
 
 
 <ul>
 <li>
 5-7 years of experience in brand management, including crafting and executing comprehensive marketing strategies.
 </li>
 <li>
 In-depth understanding of brand positioning, brand equity development, and consumer marketing.
 </li>
 <li>
 Strong Leadership skills to fully lead on 360 campaigns with all stakeholders.
 </li>
 <li>
 Attention to detail to brand guidelines and corporate identity acting as the Brand Guardian.
 </li>
 <li>
 Proven success in managing multi-channel brand campaigns.
 </li>
 <li>
 Strong analytical skills and experience with performance measurement tools.
 </li>
 <li>
 Excellent project management and interpersonal skills.
 </li>
 <li>
 Proficiency in English, both written and spoken, with outstanding communication abilities.
 </li>
 </ul>
</div>

Majid Al Futtaim

<div>
 
 
 JOB TITLE
 
 
 
 Senior Brand Manager | MAF Retail | Head Office Egypt
 
 
 
 
 
 
 ROLE SUMMARY
 
 
 
 The Senior Brand Manager is responsible for contributing to the development and execution of the Regional Communication strategy and to lead in development of the Country specific brand communications calendar and campaigns, and ensuring effective implementation within the assigned Country. The role holder is also responsible for collaborating with the CORP HO Brand function to implement brand guidelines across all touch points and ensuring adherence of the same.
 
 
 
 
 
 
 ROLE PROFILE
 
 
 <ul>
 <li>
 Contribute to development of Regional brand campaigns in collaboration with corporate Head office , and lead on execution of campaigns across different touchpoints .
 </li>
 <li>
 Measure and report performance of all campaigns, and assess ROI and KPIs.
 </li>
 <li>
 Ensure execution of brand guidelines markets to adapt and implement in store, and provide recommendations on areas of improvement .
 </li>
 <li>
 Be the Brand Champion and the go to person for any assets or instore collateral, video or media development that contains branding .
 </li>
 <li>
 Ensure implementation of shopper marketing strategy focused on the behavior of consumers&rsquo; across the country in collaboration with internal stakeholders.
 </li>
 <li>
 Ensure consistency between brand content &amp; tone of voice across channels synchronize offline &amp; Online campaign execution between parties.
 </li>
 <li>
 Lead on the execution of private label communication campaign across the Country.
 </li>
 <li>
 Provide inputs on training needs and coordinate with the Human capital department to ensure facilitation of training requirements.
 </li>
 </ul>
 
 
 
 
 
 REQUIREMENTS
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in business, marketing, or a related field.
 </li>
 <li>
 10+ years in Marketing experience in FMCG or Multinational companies, including mastering brand communications management.
 </li>
 <li>
 4+ years of Retail experience.
 </li>
 <li>
 Excellent communication and writing skills.
 </li>
 <li>
 Time Management.
 </li>
 <li>
 Creative mindset.
 </li>
 </ul>
 
 
 
 
 
 WHAT WE OFFER
 
 
 <ul>
 <li>
 At Majid Al Futtaim, we&rsquo;re on a mission to create great moments, to spread happiness, to build, experiences that stay in our memories for a lifetime. We&rsquo;re proud to say that over the past 27 years, we have built a reputation as a regional market leader in what we do. Join us!
 </li>
 <li>
 Work in a friendly environment, where everyone shares positive vibes and excited about our future.
 </li>
 <li>
 Work with over 45,000 diverse and talented colleagues, all guided by our Leadership Model.
 </li>
 </ul>
 
 
</div>

Senior Brand Manager - FMCG

Hayat

<div>
 
 
 Responsibilities:
 
 
 
 
 
 
 
 Key Responsibilities (
 
 
 List in priority the main responsibilities /deliverables of the role. These should clearly explain the responsibilities of the Job Holder.)
 
 
 
 
 
 <ul>
 <li>
 Manager the EBITA of the category that he/she oversees:
 </li>
 <li>
 Set Product Price (Price transitions, keeping up with the competition for compliance to the targeted price strategy)
 </li>
 <li>
 Responsible for sales budget&rsquo;s realization, to manage the targeted Tonnage and Net Net Turnover.
 </li>
 <li>
 To create and manage the annual strategic marketing/commercial plans and budgets for the category he/she is in charge of.
 </li>
 <li>
 To convert the global brand strategy into brand planning, positioning, and Go To Market strategies. To prepare the annual marketing plan under the titles of ATL-BTL- PR- Brand Activation. To determine the regional market needs for the category to expand and to share these needs with the Global Marketing Team
 </li>
 <li>
 Implement Launch and Re-launch plans through the launch briefing which comes from the Global Marketing Team.
 </li>
 <li>
 Create, track, revise the media plan, to brief the media department, to evaluate and constantly track the received briefings based on the strategy and budget compatibility.
 </li>
 <li>
 Responsible for the local adaptation on designated platforms based on the developed brand strategy (TV, Digital, Press, PR, Social Responsibility Projects, Sponsorship, POP etc.)
 </li>
 <li>
 To share the actions and feedback with the Global Marketing Team concerning the strategies working or not working with the local market dynamics.
 </li>
 <li>
 To provide local insight for the product development of the brand managed. To provide SKU based sales projection (package-size breakdown) on the financial evaluation phase, to determine shelf/action and list price, channel-based sales conditions.
 </li>
 <li>
 To manage the product development processes (packaging, tonnage, financial, artwork, formula etc.) specific to country, channel, and customer.
 </li>
 <li>
 To manage the Private Label products&rsquo; development processes. (Packaging, tonnage, financial, artwork, formula etc.)
 </li>
 <li>
 SKU optimization and carrying out portfolio management.
 </li>
 <li>
 To direct the demand planning teams based on the category.
 </li>
 <li>
 To provide support during the S&amp;OP and demand reconciliation processes.
 </li>
 <li>
 To coordinate the Monthly Business Review processes.
 </li>
 <li>
 To regularly make the competition analysis on product, activity, pricing, communication, market share performance.
 </li>
 <li>
 To determine the country&rsquo;s market and/or consumer research needs and share these with the Global Marketing Team. To analyze the results of the regularly implemented researches (BHT, HTP) and take necessary actions.
 </li>
 <li>
 To be responsible for enhancing the marketing team&rsquo;s performance, knowledge, skills, competences and the organizational activity.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 Bachelor's degree Marketing major
 </li>
 <li>
 FMCG Background is a Must
 </li>
 <li>
 10+ years' experience in marketing
 </li>
 <li>
 Ability to multi-task
 </li>
 <li>
 Strong verbal, written, and organizational skills
 </li>
 <li>
 Strong Leadership Skills
 </li>
 <li>
 Team Player
 </li>
 </ul>
 
 
</div>

Marketing Manager

Wadi Degla Clubs Company S.A.E.

<div>
 
 Job Description:
 
 
 
 
 <ol>
 <li>
 Plan, organize and control the implementation of the marketing strategy to ensure the achievement of all targets in support of the brand strategy.
 </li>
 <li>
 Analyze how is the brand positioned in the market regularly and crystalize targeted consumers insights along with the research department.
 </li>
 <li>
 Plan, develop and monitor the brand yearly (non-members, members&rsquo; campaigns, and events &amp; PR calendar) along with setting the budget.
 </li>
 <li>
 Set &amp; manage the yearly members&rsquo; initiatives along with the E-business &amp; membership departments.
 </li>
 <li>
 Build strategic relationships and partners with key industry players, agencies, and vendors.
 </li>
 <li>
 Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
 </li>
 <li>
 Monitor, revise, and report on entire marketing activities along with results inclusive of ROI.
 </li>
 <li>
 Deliver financial result through analysis of the monthly sales (packages, pricing, terms of payments), delivering monthly reports.
 </li>
 <li>
 Assist in forecasting the annual sales target by zone and in setting the annual pricing strategy.
 </li>
 <li>
 Plan the annual marketing leads required to support achieving the sales target.
 </li>
 <li>
 Develop the brand (non-members &amp; members&rsquo;) yearly calendar of events and budget.
 </li>
 <li>
 Work on developing sales promotions along with the sales team.
 </li>
 <li>
 Provide monthly dashboard monitoring the brand performance and budget spent.
 </li>
 <li>
 Perform any additional tasks that might be necessary for easier workflow, within the main frame of the job&rsquo;s specialty.
 </li>
 </ol>
 
 
 
 
 Job requirements:
 
 
 
 
 
 Educational background and previous experience:
 
 <ol>
 <li>
 Suitable bachelor&rsquo;s degree.
 </li>
 <li>
 Minimum of 8 &ndash; 10 years of experience in brand management
 </li>
 </ol>
 
 
 
 
 Knowledge and Functional Skills:
 
 <ol>
 <li>
 Results-oriented and have demonstrated creativity through prior work.
 </li>
 <li>
 Excellent objective-setting and analytical skills.
 </li>
 <li>
 Excellent people skills.
 </li>
 <li>
 Ability to steer a complex organization towards consistent brand communications.
 </li>
 </ol>
</div>

Corporate Marketing Manager

Abu Dhabi Islamic Bank - Egypt

<div>
 
 
 KEY ACCOUNTABILITIES
 
 
 
 
 1- Product Strategy and Development:
 
 
 <ul>
 <li>
 Develop and execute a product strategy for fintech products and co-brand card programs, aligning with the overall business objectives.
 </li>
 <li>
 Conduct market research and analysis to identify customer needs, market trends, and competitive landscape.
 </li>
 <li>
 Identify new product opportunities and enhancements based on market insights and customer feedback.
 </li>
 <li>
 Collaborate with internal teams to define product requirements, features, and functionality.
 </li>
 <li>
 Manage the end-to-end product development lifecycle, from ideation to launch.
 </li>
 </ul>
 
 
 2- Product Management and Execution:
 
 
 <ul>
 <li>
 Define product roadmap and prioritize features based on business goals and customer needs.
 </li>
 <li>
 Collaborate with cross-functional teams to ensure successful product execution, including technology development, marketing campaigns, and operational processes.
 </li>
 <li>
 Monitor product performance, analyse key metrics, and identify opportunities for improvement.
 </li>
 <li>
 Conduct A/B testing and user research to optimize product features and user experience.
 </li>
 <li>
 Stay updated on industry trends, regulatory changes, and best practices in the fintech and co-brand card space.
 </li>
 </ul>
 
 
 3- Partnership and Relationship Management:
 
 
 <ul>
 <li>
 Cultivate and maintain partnerships with fintech companies, co-brand partners, and external vendors.
 </li>
 <li>
 Collaborate with partners to develop joint marketing initiatives, promotions, and co-branded campaigns.
 </li>
 <li>
 Negotiate and manage contractual agreements, ensuring compliance and mutually beneficial terms.
 </li>
 <li>
 Monitor partner performance, track program metrics, and identify areas for growth and optimization.
 </li>
 </ul>
 
 
 4- Risk Management and Compliance:
 
 
 <ul>
 <li>
 Ensure compliance with applicable regulations, card network rules, and data privacy requirements.
 </li>
 <li>
 Collaborate with legal and compliance teams to implement necessary controls and safeguards.
 </li>
 <li>
 Monitor and mitigate risks associated with product features,partnerships, and customer data.
 </li>
 </ul>
 
 
 
 Minimum Qualifications:
 
 
 
 <ul>
 <li>
 
 Education:
 
 Bachelor degree, Masters is a plus
 </li>
 <li>
 Bachelor's degree in business, finance, marketing, or a related field. MBA or relevant post-graduate degree is preferred.
 </li>
 <li>
 Minimum of
 
 6-8 years
 
 of experience preferably in product management within the banking industry, with some exposure on Fintech &amp; co-brand card programs.
 </li>
 <li>
 Strong knowledge of banking products, payment systems, and card networks.
 </li>
 <li>
 Demonstrated success in developing and launching innovative products.
 </li>
 <li>
 Proven leadership and team management abilities.
 </li>
 <li>
 Excellent analytical, strategic thinking, and problem-solving skills.
 </li>
 <li>
 Strong communication, negotiation, and relationship management skills.
 </li>
 </ul>
 
 
 
 Generic Skills:
 
 
 
 <ul>
 <li>
 Team management as implementation manager works with multiple teams simultaneously, and need to know how to attend to the needs of each team
 </li>
 <li>
 Conflict management, skilled negotiators and conflict managers.
 </li>
 <li>
 Time management, knows how to set a deadline &amp; how to meet it. Responsiveness and proactive.
 </li>
 <li>
 Communication skills, has to be a highly skilled communicator so he/she can address different audiences using audience-appropriate language to communicate their meaning clearly and efficiently
 </li>
 <li>
 Good communication, proactive, results driven, innovative.
 </li>
 <li>
 Analytical &amp; results orientation skills
 </li>
 <li>
 Multitasker , details-oriented &amp; creative thinking
 </li>
 </ul>
</div>

Co-brand and Fintech Manager

realme

<div>
 
 Responsibilitis：
 
 
 - Formulate and implement Influencer strategies, be responsible for external influencer communication, influencer and media activities execution, analysis, and control of communication effects.
 
 
 - Planning, writing, and briefing the influencers with the creative content and key messages of our planning plans, and influential communication events, including product promotion, brand communication, and related project communication.
 
 
 - Follow up and control the influencer creative content and post-execution, ensuring the deliverables from influencers reach the realme standard and requirements.
 
 
 - Control and analyze the communication effects of the influencers' cooperation, and write the professional media and influencer review report.
 
 
 - Responsible for expanding and maintaining the relationship between media and KOLs, grasping media trends and communication trends, analyzing and managing media resources, and maintaining media libraries.
 
 
 - Deal with brand/product crises, and quickly formulate and implement reasonable and adequate crisis public relations response strategies.
 
 
 - Regular influencer plan includes persuasive topics for our daily work.
 
 
 
 
 
 Requirements：
 
 
 - Bachelor's Degree, preferably in Communications/English and Arabic
 
 
 - Proven working experience in PR or influencers is required, with over 3 years of experience either in-house or in an agency.
 
 
 - Have working experience of KSA projects.
 
 
 - Have the connection with some degree accumulation of the influencer's resources such as tech, gamer, lifestyle influencers, and more.
 
 
 - In-depth knowledge and understanding of media and influencers on different platforms and categories, and their respective participants (Tiktok, Instagram, Facebook, Youtube, etc.) and how they can be deployed.
 
 
 - Good technical understanding and can learn new hardware and software quickly. Proficient in Excel/PowerPoint/Word.
 
</div>

Influencer Marketing Manager

Explore 678+ Brand marketing manager in Cairo this September. Find roles across top companies and apply now to boost your career.

678 brand marketing manager jobs IN Cairo

Brand Manager

Brand Manager

Senior Brand Manager - FMCG

Marketing Manager

Corporate Marketing Manager

Co-brand and Fintech Manager

Influencer Marketing Manager