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brand specialist

AbbVie

<div><b>Company Description</b><p><br>
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas &ndash; immunology, oncology, neuroscience, and eye care &ndash; and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.</p><b><br>
Job Description</b><p><br>
Reporting to Parkinson&rsquo;s Team Leader, the incumbent will be responsible for;</p><ul><li>
Supporting long-term and annual Brand/Commercial strategies and tactical plans defining specific timelines, budgets and stakeholder responsibilities, aligned with brand planning process and Brand Team direction.</li><li>
Diagnosing and analyzing brand, market and competitors through gathering customer insights and competitive information; identifying drivers and refining segmentation based on customer needs.</li><li>
Coordinating the development of sales objectives, strategies, in field team materials, advertising, promotion program and market research activities and ensuring their execution.</li><li>
Implementing tactical plans, communicating clearly and proposing responsibilities allocation to cross-functional team members and in-field team.</li><li>
Maintaining an up-to-date understanding of customer perspectives through regular engagement with related stakeholders as appropriate (e.g. in-field visits, remote engagement.).</li><li>
Guiding and implementing innovative omni-channel marketing activities, including both traditional and non-traditional partnerships, to strengthen brand messaging across all channels.</li></ul><br>
<b>
Qualifications</b><br>
<ul><li>
Bachelor&rsquo;s Degree, preferably in Business Administration, Economics, Engineering, Science or related field,</li><li>
0-3 years of sales or marketing experience,</li><li>
Demonstrate high level of impact and influence within a matrix environment,</li><li>
Strong analytical, strategic thinking and communication skills,</li><li>
Strong innovation attitude, cognitive flexibility and project orientation,</li><li>
Excellent presentation, planning and organizational skills,</li><li>
Good level in written and spoken English,</li><li>
Good command of Office Programs.</li></ul><br>
<b>
Additional Information</b><div></div><p><br>
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.</p><p>
US &amp; Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html</p><p>
US &amp; Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:</p><p>
https://www.abbvie.com/join-us/reasonable-accommodations.html</p></div>

Brand Specialist

Straumann Group

<div><p><b>Motion &amp; Graphics Design Specialist</b></p><p></p><p><b>
Company Description</b></p><p></p><p><br>
We are Straumann. United for global excellence in dentistry.</p><p></p><p><br>
Every vision has its story. Ours began more than 70 years ago. Since then, our innovations and achievements have become landmarks in dentistry worldwide. Straumann began as a family-owned institute, grew into a publicly owned holding, and today comprises several international companies around the world.</p><p></p><p><br>
Straumann Group develops, manufactures, and supplies dental implants, instruments, biomaterials, CADCAM prosthetics, digital equipment, software, and clear aligners for applications in replacement, restorative, orthodontic, and preventative dentistry.</p><p></p><p><b>
Culture</b></p><p></p><p><br>
People and culture are the greatest assets of the Straumann Group; they are the keys to high performance and sustainable success. The fundamental driver of this culture is the player-learner mindset, which seeks to inspire and nurture growth in every employee.</p><p></p><p><b>
Job Purpose</b></p><p></p><p><br>
The Motion &amp; Graphic Design Specialist is responsible for creating high-impact visual content across digital, social media, and physical brand touchpoints. This role focuses on producing both static and motion-based content for social media platforms, events, and marketing campaigns, while ensuring strong brand consistency before, during, and after events. The position also supports internal communication and employer branding initiatives in close collaboration with Human Resources and global brand teams.</p><p></p><p><b>
Main Tasks and Responsibilities</b></p><p></p><ul><li><br>
Create <b>static and motion-based content</b> for social media platforms (posts, stories, reels, short videos, animations).</li><li>Design <b>campaign visuals and motion assets</b> in line with brand guidelines and marketing strategies.</li><li>Support content calendars with creative visual concepts and storytelling formats.</li><li>Design and manage all <b>digital and animated visuals</b> used at events (LED screen content, presentations, teaser videos, countdowns, social visuals).</li><li>Produce <b>event after-movies and highlight videos</b> for post-event communication.</li><li>Create promotional and recap content for pre- and post-event storytelling.</li><li>Produce <b>real-time social media content</b> during events using mobile devices (photos, short videos, reels, stories).</li><li>Design <b>printed marketing materials</b>, including catalogs, brochures, posters, roll-ups, totems, and booth/stand visuals.</li><li>Prepare print-ready files in line with technical and quality standards.</li><li>Support <b>Human Resources communication</b>, including job posting visuals, employer branding materials, onboarding content, and internal announcements.</li><li>Ensure <b>full compliance with Global Brand Guidelines</b> across all digital and printed materials.</li><li>Work closely with local and global marketing teams to maintain visual and communication consistency.</li><li>Manage multiple creative tasks and deadlines in a fast-paced, event-driven environment.</li></ul><p></p><p><b>
Education &amp; Professional Experience</b></p><p></p><ul><li><br>
Bachelor&rsquo;s degree in Graphic Design, Visual Communication, Digital Media, or a related field.</li><li>Minimum 4 years of experience in motion design, graphic design, and content production.</li><li>Advanced proficiency in Adobe Creative Suite (After Effects, Premiere Pro, Illustrator, Photoshop, Indesign).</li><li>Experience in social media content production and event-based visual communication.</li><li>Knowledge of print production processes and preparation of print-ready files.</li><li>Prior experience working with global brand guidelines.</li><li>Ability to work in a fast-paced, deadline-driven environment.</li><li>Hands-on experience with AI-powered creative tools for visual, video, audio, and generative content production (e.g. Nano Banana, Veo, Adobe Firefly, ElevenLabs, Higgsfield, Suno).</li><li>Ability to actively integrate AI tools into creative workflows to improve speed, experimentation, and content scalability.</li></ul><p></p><p><b>
Personal Attributes</b></p><p></p><ul><li><br>
Strong visual storytelling mindset.</li><li>Creative, detail-oriented, and quality-focused.</li><li>Ability to work under pressure and in live event environments.</li><li>Proactive, solution-oriented, and adaptable.</li><li>A strong team player with a collaborative mindset.</li><li>Demonstrates a player-learner mindset; open to continuous learning, feedback, and personal growth.</li><li>Strong communication and teamwork skills.</li><li>Passion for digital trends, motion design, AI-driven creativity, and brand communication.</li><li>Results-driven, with a strong focus on continuous improvement and creative excellence.</li></ul></div><p></p>

Motion & Graphics Design Specialist

Ono AI Based HR Platform

<div>
 <p>
  As Ono, we are a next-generation AI HR Tech platform delivering end-to-end HR solutions &mdash; from recruitment and talent management to employee experience, engagement, and performance processes. We don&rsquo;t replace people with technology; we design technology to make people stronger, more visible, and more impactful.
 </p>
 <p>
  <br/>
 </p>
 <p>
  Together with our growing team, we are not only building a product; we are building a category, a brand, and a new language for HR. If you want to shape Ono&rsquo;s voice, positioning, and impact with your strategic perspective, we invite you to be at the center of this transformation journey.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Role Purpose
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  We are looking for a team member who will grow our brand narrative strategically, build a holistic content ecosystem across all channels, and continuously elevate this structure with a performance-driven approach.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree in relevant fields (Communication, Marketing, Business Administration, etc.)
  </li>
  <li>
   Minimum 3 years of experience as Content Manager / Content Lead / Senior Content Specialist
  </li>
  <li>
   Preferably experience in technology companies, SaaS, or startups
  </li>
  <li>
   Experience in B2B content production (especially HR Tech, AI, SaaS)
  </li>
  <li>
   Ability to develop SEO strategies and conduct keyword analysis
  </li>
  <li>
   Experience in content planning, editorial calendar creation, and project coordination
  </li>
  <li>
   Social media content and strategy management, primarily on LinkedIn
  </li>
  <li>
   Experience creating blogs, landing pages, case studies, whitepapers, and email marketing content
  </li>
  <li>
   Ability to analyze performance using tools such as GA4 and Search Console
  </li>
  <li>
   Experience in building brand language and tone of voice
  </li>
  <li>
   Strong written and verbal English skills
  </li>
  <li>
   CMS (e.g., WordPress) experience
  </li>
  <li>
   Active use of AI tools (e.g., ChatGPT) in the content production process
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Responsibilities
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Develop and manage the company&rsquo;s end-to-end content strategy
  </li>
  <li>
   Plan monthly/quarterly content calendars
  </li>
  <li>
   Produce and optimize website, blog, social media, and campaign content
  </li>
  <li>
   Create SEO-focused content
  </li>
  <li>
   Collaborate with product, marketing, and sales teams to develop value proposition-driven content
  </li>
  <li>
   Prepare case studies, thought leadership, and long-form content
  </li>
  <li>
   Analyze content performance metrics and provide regular reporting
  </li>
  <li>
   Ensure brand consistency and content alignment across all channels
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   What We Offer
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   A strategic role in a fast-growing, AI-driven technology company
  </li>
  <li>
   An agile environment where creative ideas are quickly implemented
  </li>
  <li>
   A young and dynamic team
  </li>
  <li>
   Hybrid / remote working flexibility
  </li>
  <li>
   Broad ownership and professional development opportunities
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  You can find detailed information about your rights under
  <strong>
   Law No. 6698 on the Protection of Personal Data (KVKK)
  </strong>
  at the following link: https://onenewone.com/kisisel-verilerin-islenmesi-hakkinda-aydinlatma-metni/
 </p>
</div>


Content Lead

Atlas Copco Group

<p></p><div><div><h2 class="jobSectionHeader"><b>Your role
</b></h2><p>As a Warehouse Staff, your mission is to ensure the safe, accurate, and efficient handling of all warehouse operations, including inbound, outbound, and shelf management processes. You will report to the Foreign Trade and Logistics Specialist. You will;
</p><ul><li>Take an active role in inbound (goods receipt), outbound (shipment), and shelf management processes.
</li><li>Receive incoming shipments, sign the relevant documents, and perform physical checks (damage, missing items, etc.).
</li><li>Participate in unloading goods from vehicles and loading them onto the designated area in a safe and efficient manner.
</li><li>Pick, pack, palletize, and transfer customer orders accurately and on time.
</li><li>Operate forklifts, reach trucks, pallet trucks, and hand trucks as needed.
</li><li>Be responsible for carrying and stacking loads (up to 25 kg) inside and outside the warehouse.
</li><li>Contribute to accurate stock counts and regular inventory checks.
</li><li>Contribute to the safe and efficient flow of operations by setting up safe loading and unloading processes for vehicles.
</li><li>Report risks and malfunctions encountered during operations to the Logistics Specialist
</li><li>Act in line with the company&rsquo;s quality, environmental, and occupational health &amp; safety management systems policies and procedures.
</li></ul><h2 class="jobSectionHeader"><b>To succeed, you will need
</b></h2><p>We encourage you to apply even if you don't meet every single requirement. We value diverse experiences and perspectives and are excited to see what you bring to the role.
</p><ul><li>You have 2+ years of experience working in a warehouse or logistics roleAt least a high school diploma.
</li><li>A valid Forklift Operator&rsquo;s License (İş Makinesi Operat&ouml;rl&uuml;k Belgesi) suitable for indoor and outdoor use.
</li><li>Basic knowledge of ERP/WMS systems and handheld terminals.Basic computer skills (MS Office, ERP systems).
</li><li>Strong communication skills, a positive attitude, and a collaborative and responsible mindset.
</li></ul><h2 class="jobSectionHeader"><b>In return, we offer
</b></h2><ul><li>A professional working environment in line with international warehouse operation standards.
</li><li>A respectful, open, and safe work culture based on collaboration.
</li><li>The opportunity to improve your technical skills on ERP/WMS systems.
</li><li>The chance to be at the center of warehouse operations and gain hands-on experience.
</li><li>Learning and development opportunities through exposure to diverse operational practices in your daily work
</li></ul><h2 class="jobSectionHeader"><b>Job location
</b></h2><p>On-Site
<br>
This role requires you to work on-site at our office in İstanbul, T&uuml;rkiye (TR). You will be part of a dynamic team and enjoy the benefits of face-to-face collaboration.</p></div></div>
<br><div><div><div><div><div><div><div><div><div>Company: Atlas Copco Group
</div></div><br>
</div></div></div></div><div><div><div><div><div><div>Functional area: </div><div>Supply Chain/Logistics
</div></div><br>
<div><div>Location: </div><div>T&uuml;rkiye
</div></div><br>
<div><div>City: </div><div>Istanbul
</div></div><br>
<div><div>On-site/remote: </div><div>On-Site
</div></div><br>
<div><div>Brand: </div><div>Atlas Copco Group
</div></div><br>
<div><div>Company Name: </div><div>Tekser Endustriyel Cihazlar Sanayi ve Ticaret A.S.
</div></div><br>
<div><div>Date of Posting: </div><div>February 17, 2026
</div></div><br>
<div><div>Last day to apply: </div><div>May 31, 2026
</div></div><br>
</div></div></div></div><div>Apply for this position</div></div></div></div>

Warehouse Staff

DöhlerGroup

<div>
 <p>
  D&ouml;hler is a leading global producer of natural ingredients and solutions for the food, beverage, lifestyle and nutrition industries. We use innovative technology to process plant-based raw materials and enrich products such as lifestyle drinks, cereals, dairy, and confectionery goods for almost every well-known brand. Close to 10.000 dedicated employees in more than 70 countries share one common goal - to ensure that millions of people around the world enjoy the products created by us.
 </p>
 <p>
  We strive to inspire and empower our employees in everything we do, and we invite you to join our team &ndash; together WE BRING IDEAS TO LIFE.
 </p>
 <p>
  <br/>
 </p>
 <p>
  D&ouml;hler T&uuml;rkiye is looking for a "
  <strong>
   Export Operation Specialist
  </strong>
  " to be employed in our
  <strong>
   Karaman Plant
  </strong>
  with the following qualifications;
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Your Role
  </strong>
 </p>
 <ul>
  <li>
   Managing the approval processes of health certificates required for food export by official authorities
  </li>
  <li>
   Coordinating with relevant departments such as Quality, Shipment, and Operations to collect necessary information and documents
  </li>
  <li>
   Ensuring the accuracy and completeness of the prepared documents
  </li>
  <li>
   Following up on processes to ensure timely and error-free completion
  </li>
  <li>
   Submitting applications and delivering documents physically to institutions when required
  </li>
  <li>
   Supporting the operations team in foreign trade processes
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Your Profile
  </strong>
 </p>
 <ul>
  <li>
   Careful and detail-oriented in handling official procedures
  </li>
  <li>
   Good knowledge of MS Office is preferred
  </li>
  <li>
   Strong communication skills and a good team player
  </li>
  <li>
   Willingness to take initiative and responsibility
  </li>
  <li>
   Active driving skills with a valid Class B driver&rsquo;s license
  </li>
  <li>
   Ability to travel within Turkey
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Your Benefits
  </strong>
 </p>
 <ul>
  <li>
   A various and highly responsible field of activities at an innovative and growing company.
  </li>
  <li>
   Exciting challenges involving D&ouml;hler&rsquo;s very broad product portfolio.
  </li>
  <li>
   A customer and service-oriented working environment with plenty of freedom for ownership and for personal initiatives.
  </li>
  <li>
   Flat hierarchies, efficient teams and short decision processes within a family-owned business.
  </li>
  <li>
   A challenging job with an international orientation.
  </li>
  <li>
   State-of-the-art technologies with a strong focus on digitalization.
  </li>
 </ul>
</div>


Export Operation Specialist

Carla

<div>
 <p>
  <strong>
   **Empower Travelers Through Digital Support &ndash; Join Carla as a Customer Experience/Call Center Specialist!**
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  Are you ready to embark on a journey where your passion for customer care and problem-solving creates meaningful travel experiences?
 </p>
 <p>
  <br/>
 </p>
 <p>
  At Carla Car Rental, we are more than just a brand&mdash;we are redefining the car rental industry, making it seamless and enjoyable for travelers all around the world. We connect travelers with the best rental options and complementary services such as protection plans and roadside assistance, ensuring a smooth, hassle-free experience anytime, anywhere.
 </p>
 <p>
  <br/>
 </p>
 <p>
  As a product-first company, innovation is our heartbeat. Our success is powered by a team of outstanding individuals, and now we are looking for a Customer Experience Specialist to join our dynamic, mobile-first global car rental platform.
 </p>
 <p>
  <br/>
 </p>
 <p>
  You can download the Carla app:
 </p>
 <p>
  https://apps.apple.com/app/id1035631234
 </p>
 <p>
  https://play.google.com/store/apps/details?id=com.mobikasaba.carlaandroid
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   **Role Overview:**
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  As a Customer Experience/Call Center Specialist at Carla Car Rental, you will be at the forefront of ensuring our travelers have smooth, memorable journeys. This is not a front-desk role&mdash;our CX team operates digitally through phone and email, providing personalized support while collaborating closely with product and operations teams.
 </p>
 <p>
  <br/>
 </p>
 <p>
  You will act as the voice of the customer, identifying pain points, resolving issues, and contributing insights that help improve our products and services. Your work will directly influence customer satisfaction, loyalty, and the overall travel experience, making this role a key part of our mission to redefine car rentals worldwide.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   **Key Responsibilities:**
  </strong>
 </p>
 <ul>
  <li>
   Deliver exceptional support to travelers via phone and email in English.
  </li>
  <li>
   Manage and complete bookings accurately using our reservation system and dashboards.
  </li>
  <li>
   Collaborate with the data operations team to analyze trends and address evolving customer needs.
  </li>
  <li>
   Partner with the product team to represent the voice of the customer and inform product improvements.
  </li>
  <li>
   Identify opportunities to enhance customer satisfaction and business outcomes.
  </li>
  <li>
   Conduct quality assurance testing on products and provide actionable feedback for continuous improvement.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   **Additional Insights:**
  </strong>
 </p>
 <ul>
  <li>
   This role includes a combination of day and night shifts, with at least three night shifts per week.
  </li>
  <li>
   Day shifts take place in the office; night shifts offer remote flexibility.
  </li>
  <li>
   On weekends, you will work one day shift and receive one day off, ensuring weekly hours do not exceed 45 hours.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   **What We Seek in You:**
  </strong>
 </p>
 <ul>
  <li>
   Bachelor&rsquo;s degree (required).
  </li>
  <li>
   Fluency in English (written and spoken).
  </li>
  <li>
   Another language (Spanish, French, German, etc.) is a strong plus.
  </li>
  <li>
   Strong communication, problem-solving, and multitasking skills.
  </li>
  <li>
   Prior experience in customer support or a related field is a plus.
  </li>
  <li>
   Proficiency with customer support tools and software.
  </li>
  <li>
   Positive, proactive, and self-motivated attitude with a solution-oriented mindset.
  </li>
  <li>
   Ability to analyze data and trends, translating insights into effective action plans.
  </li>
  <li>
   Exceptional interpersonal skills: clear, professional, and courteous across all channels.
  </li>
  <li>
   Thrive in a fast-paced, startup environment with flexibility and a willingness to learn.
  </li>
  <li>
   Based in Istanbul.
  </li>
  <li>
   Openness to giving and receiving constructive feedback, fostering collaboration, and continuous improvement.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   **What We Offer:**
  </strong>
 </p>
 <ul>
  <li>
   Stay on the cutting edge with up-to-date technical equipment, including macOS devices.
  </li>
  <li>
   Immerse yourself in an exceptionally innovative and dynamic work environment, where creativity thrives.
  </li>
  <li>
   Keep your energy levels up with a fully stocked kitchen, featuring coffee machines, snacks, and refreshing beverages.
  </li>
  <li>
   Enjoy additional meal and transportation allowances, demonstrating our commitment to your overall well-being.
  </li>
  <li>
   Experience a culture of transparency and open communication among employees, fostering a collaborative atmosphere.
  </li>
  <li>
   Embark on a journey of continuous learning and career development, with our encouragement and support.
  </li>
  <li>
   Work in a comfortable, centrally-located office in Uskudar, featuring dedicated recreation areas for relaxation.
  </li>
  <li>
   Pursue further education and growth with training and development reimbursement opportunities.
  </li>
  <li>
   Recharge and unwind with 12 days of vacation from Year 1 of employment.
  </li>
  <li>
   Celebrate your special day with a day off on your birthday.
  </li>
  <li>
   Experience a welcoming environment with a zero-tolerance policy for toxic behavior, ensuring a harmonious and respectful workplace for all.
  </li>
  <li>
   Join us in having fun during our office events, creating memorable moments together.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <em>
   Carla embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.
  </em>
 </p>
</div>


Customer Experience/Call Center Specialist

Alshaya Group Avrasya

<div>
 <p>
  Kuwait-based Alshaya Group started to operate in the Turkish market in 2002 with the objective of undertaking retailing activities within the framework of the Group's Turkish operating rights for major international brands. Today, the group represents a portfolio of world's best known international brands in Turkey, managing their retail franchise operations in segments including Fashion, Food, Health &amp; Beauty.
 </p>
 <p>
  Franchise portfolio includes Bath and Body Works, Pinkberry, Shake Shack, Starbucks and Victoria's Secret in Turkey.
 </p>
 <p>
  Alshaya Group&rsquo;s operations are based on the vision of "Being one of the world's leading retailers, managing world's best known brands in profitable, value-building partnerships," with a corporate culture that rewards "Think Big," "Act Small," and "Be You" is currently looking for a ''
  <strong>
   Category Specialist
  </strong>
  " to join its Starbucks division.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    Qualifications
   </u>
  </strong>
 </p>
 <ul>
  <li>
   University degree preferably in Engineering, Statistics and/or related fields,
  </li>
  <li>
   Fresh graduated or minimum 1 years of experience at product development from conception to implementation in Retail or FMCG sector,
  </li>
  <li>
   Leading and facilitating cross-functional teams or organizational groups,
  </li>
  <li>
   Advanced knowledge of MS Office,
  </li>
  <li>
   Fluency in English is a must,
  </li>
  <li>
   Excellent analytical and communication skills,
  </li>
  <li>
   Strong planning and organizational skills, ability to multi-task,
  </li>
  <li>
   No military obligation for male candidates.
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   <u>
    Job Description
   </u>
  </strong>
 </p>
 <ul>
  <li>
   Assists the Brand Category Team in the development of the product range for the relevant category (food, beverage, whole bean and retail items) that would strengthen and support the innovative and market leader position of Starbucks Coffee by ensuring suppliers offer services at and above the standards and expectations, increasing sales and improving margins,
  </li>
  <li>
   Plans actions to achieve targets set for category performances in terms of turnover and units,
  </li>
  <li>
   Creates and presents the business case for new products or programs to support market growth strategies and profitability targets,
  </li>
  <li>
   Leads integrated launch programs for products, including product direction, marketing plans, store operations and supply chain requirements,
  </li>
  <li>
   Follows-up performance of products, gathers consumer insights and evaluates program effectiveness; identifies actions to improve product performance and integrates findings into future activities and initiatives,
  </li>
  <li>
   Manages harmonization of all products and service to Starbucks standards applied all over the world,
  </li>
  <li>
   Monitors trends/fashion/orientations taking place in Eurasia and in the world market; estimates these developments and takes action to sustain and improve the market leader position.
  </li>
 </ul>
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Starbucks Category Specialist

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