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consumer insights manager mea

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associate, marketing analytics

business insight and analytics manager

<div>
 At JTI we celebrate differences, and everyone truly belongs.
 
 46,000 people from all over the world
 
 are continuously building their unique success story with us.
 
 83% of employees feel happy
 
 working at JTI.
 
 
 To make a difference with us, all you need to do is bring your
 
 human best.
 
 
 
 What will your story be? Apply now!
 
 
 
 Learn more jti.com
 
 
 
 
 Strategic Insights Manager (New Cairo, Egypt)
 
 
 
 
 About The Position
 
 
 
 We are looking for a data-driven, insights-focused professional to join our Strategic Insights team. In this role, you will be instrumental in advancing
 
 consumer centricity
 
 and deepening consumer understanding within the
 
 Marketing and Sales
 
 functions, with a focus on the
 
 RRP (Reduced-Risk Products) category
 
 .
 
 
 You will combine strong
 
 qualitative and quantitative research skills
 
 , advanced
 
 numerical analysis capabilities
 
 , and excellent
 
 communication in English (both verbal and written)
 
 to uncover meaningful insights. These insights will guide cross-functional teams in shaping effective strategies and impactful programs, helping to strengthen JTI&rsquo;s competitive edge in the marketplace.
 
 
 
 What Will You Do
 
 
 
 <ul>
 <li>
 Research Methodology &amp; Innovation
 </li>
 <li>
 Review, evaluate, and improve internal and external qualitative and quantitative research methodologies.
 </li>
 <li>
 Introduce innovative research tools and adapt methods to align with changing business needs.
 </li>
 <li>
 Identify and manage external research agencies, ensuring methodological rigor, cost-efficiency, and high-quality output.
 </li>
 <li>
 End-to-End Research Execution
 </li>
 <li>
 Lead the full lifecycle of the Egypt Research Agenda &ndash; from identifying insight needs to delivering actionable recommendations.
 </li>
 <li>
 Apply strict quality control measures to ensure data accuracy, reliability, and relevance.
 </li>
 <li>
 Challenge research partners to deliver best-in-class analysis and uphold excellence in execution.
 </li>
 <li>
 Numerical Analysis &amp; Performance Evaluation
 </li>
 <li>
 Design and implement frameworks to measure the effectiveness of marketing, trade, and consumer-facing programs.
 </li>
 <li>
 Utilize numerical and statistical analysis to assess campaign impact, ROI, and drive data-backed decision-making.
 </li>
 <li>
 Strategic Planning Support
 </li>
 <li>
 Translate complex market and consumer data into strategic insights that support
 </li>
 <ul>
 <li>
 Portfolio strategy
 </li>
 <li>
 Pricing and revenue optimization
 </li>
 <li>
 Market performance reviews
 </li>
 <li>
 Business case development
 </li>
 </ul>
 <li>
 Cross-Functional Collaboration
 </li>
 <li>
 Work closely with key stakeholders across Marketing, Sales, and Finance, and engage with regional and global teams.
 </li>
 <li>
 Provide insight support for global frameworks and contribute to elevating the Strategic Insights function as a trusted business partner.
 
 </li>
 </ul>
 
 Requirements
 
 
 
 
 Education
 
 
 
 <ul>
 <li>
 Master&rsquo;s degree in Marketing, Business Administration, or a related field (preferred).
 
 
 </li>
 </ul>
 
 Experience
 
 
 
 <ul>
 <li>
 3&ndash;5 years in a market research or consumer insights role, ideally within FMCG or a multinational environment.
 
 
 </li>
 </ul>
 
 Core Skills
 
 
 
 <ul>
 <li>
 Proven experience with both quantitative (e.g. pricing studies, segmentation, analytics) and qualitative (e.g. focus groups, ethnographic research) methods.
 </li>
 <li>
 Strong numerical analysis and data interpretation skills; ability to draw actionable insights from complex data sets.
 </li>
 <li>
 High proficiency in Microsoft Excel (including pivot tables, charts, formulas) and PowerPoint.
 </li>
 <li>
 Ability to translate business questions into research objectives and synthesize findings into clear, actionable narratives.
 </li>
 <li>
 Excellent English communication skills &mdash; both written and verbal &mdash; with the ability to present insights to senior stakeholders.
 
 
 </li>
 </ul>
 
 Soft Skills
 
 
 
 <ul>
 <li>
 Detail-oriented and organized, with strong project management discipline.
 </li>
 <li>
 Comfortable managing ambiguity and complexity.
 </li>
 <li>
 Creative thinker with a proactive mindset.
 </li>
 <li>
 Strong collaborator and relationship builder across teams.
 
 
 </li>
 </ul>
 
 Desirable Qualifications
 
 
 
 <ul>
 <li>
 Experience working across multiple markets or cultures.
 </li>
 <li>
 Familiarity with international brands or the tobacco industry.
 </li>
 <li>
 Background in pricing or commercial research.
 </li>
 <li>
 Solid understanding of Marketing &amp; Sales functions and how insights inform commercial strategy.
 
 
 </li>
 </ul>
 Are you ready to join us? Build your success story at JTI. Apply now!
 
 
 Next Steps
 
 
 After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure Phone screening with Talent Advisor &gt; Assessment tests &gt; Interviews &gt; Offer. Each step is eliminatory and may vary by role type.
 
 
 At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.
</div>

Strategic Insights Manager (Egypt)

Kraft Heinz

<div>
 
 Job Description
 
 
 
 We have an excellent opportunity available for an experienced Consumer Insights professional to make a difference at Kraft Heinz.
 
 
 ou&rsquo;ll work in an impactful team- alongside peers, always trying to reach the next level. You&rsquo;ll be reporting into the MEA Marketing Director. Get ready for a lot of exposure to senior internal stakeholders across our Middle East &amp; Africa business.
 
 
 In brief- you will be responsible for the delivery of consumer insights - to drive demand and grow consumption, test innovations of Heinz by putting consumers at the heart of everything we do- generating consumer insight to establish &ldquo;one view of the consumer&rdquo;.
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Turn consumer- trend and business performance data into compelling insights- which are actionable &amp; relevant
 </li>
 <li>
 Collaborate with category &amp; marketing teams- agencies &amp; the international insight team to bring one view of the consumer from a range of different data sources to make more informed and consumer led decisions
 </li>
 <li>
 Measure the impact of marketing by tracking brand performance- competitor activity and campaign evaluation
 </li>
 <li>
 Find opportunities to drive further growth in category development &amp; innovation
 </li>
 <li>
 Designing- delivering- and reporting on a range of continuous and ad hoc research e.g. concept &amp; copy tests
 </li>
 <li>
 Manage key supplier relationships for the BU (Nielsen- Kantar- Ipsos)
 </li>
 <li>
 Using syndicated data to answer business needs and drive growth
 </li>
 <li>
 The overall project management insights projects, ensuring impactful results, and supporting the rollout of our Category Insight strategy.
 </li>
 <li>
 Ensure that Insight work is delivered in a timely and efficient manner.
 </li>
 <li>
 Support the marketing category teams, ensuring that research results are turned into insights and meaningful actions.
 </li>
 <li>
 Example of key projects that you will support running consumers understanding, innovation development and validation, brand activation well as performance understanding.
 
 
 
 </li>
 </ul>
 
 What You Bring
 
 
 
 <ul>
 <li>
 Established track record in consumer insights- interpreting data into meaningful information and actions.
 </li>
 <li>
 Highly proficient consumer researcher displaying a broad &amp; diverse range of knowledge/application skills across the full range of consumer research disciplines (qualitative &amp; quantitative- continuous &amp; ad hoc)
 </li>
 <li>
 Commercially minded- understanding marketing principles and how brands are managed in order to grow
 </li>
 <li>
 Highly numerate with advanced analytical skills &amp; ability to prepare reports and presentations to tight deadlines
 </li>
 <li>
 Ability to Simplify
 </li>
 <li>
 Effective Communicator
 </li>
 <li>
 Strategic thinker
 </li>
 <li>
 Analytical
 </li>
 <li>
 Curious- open- creative
 </li>
 <li>
 Resilience
 </li>
 <li>
 7 years of experience in Research Field.
 
 
 
 </li>
 </ul>
 Location(s)
 
 
 El Tagamoa El Khames Commercial Office
 
 
 
 Kraft Heinz is an Equal Opportunity Employer &ndash; Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes
 
 
 .
 
</div>

Consumer Insights Manager MEA

<div>
 
 
 Key Responsibilities:
 
 
 
 - Collaborate with business teams to gather requirements and define reporting needs
 
 
 - Analyze policy, claims, premium, and customer data to identify trends and opportunities
 
 
 - Translate insights into clear, actionable business recommendations
 
 
 - Automate recurring reports and KPIs using SQL and BI tools
 
 
 - Build and maintain dashboards in Power BI, Metabase, and Excel
 
 
 - Conduct ad-hoc analysis on topics like loss ratios and customer churn
 
 
 - Support strategic initiatives including campaign performance and business case evaluations
 
 
 - Work closely with Data Engineers on data integration, flow, and quality
 
 
 - Contribute to predictive modeling and advanced analytics with senior analysts/data scientists
 
 
 - Uphold strong data governance practices, ensuring clean and consistent reporting
 
 
 
 
 
 
 Qualifications:
 
 
 
 - Bachelor's degree in Business, Computer Science, Statistics, or a related field
 
 
 - 2&ndash;3 years of experience in the insurance industry
 
 
 - Strong experience with Power BI, Metabase, and advanced Excel
 
 
 - Proficiency in SQL and familiarity with relational databases (e.g., MSSQL)
 
 
 - Experience with Python for data automation/analysis is a plus
 
 
 - Strong analytical, problem-solving, and critical thinking skills
 
 
 - Ability to tell stories with data&mdash;translating numbers into business value
 
 
 - Effective communicator with both technical and non-technical stakeholders
 
 
 - Knowledge of data governance frameworks and best practices
 
 
 - Solid business acumen, especially in insurance KPIs and operations
 
 
 - Exposure to predictive analytics or working with data science teams is a strong advantage
 
</div>

Data Insights & Business Analyst

بنك التعمير والإسكان HD Bank

<div>
 
 
 Job Summary:
 
 
 
 The role is focusing on conducting a full comprehensive market studies and research on the retail banking products in the banks, analyze and collect the research data to provide recommendations and proposals to support in enhancing and creating a competitive products and services.
 
 
 
 
 
 
 Job Responsibilities:
 
 
 
 &middot; Reviewing and analyzing the quantitative and qualitative data to identify market trends, customer needs, and competition.
 
 
 &middot; Researching the latest market trends and best practices in retail banking and presenting the findings and recommendations to the management.
 
 
 &middot; Formulating strategic recommendations for the product management team based on market research results.
 
 
 &middot; Analyzing demographic and behavioral data of retail banking customers to identify their needs and preferences.
 
 
 &middot; Identifying products and services that can be effectively introduced to our existing customers (cross-selling opportunities) in addition to proposing and developing the sales strategies related to the products
 
 
 
 
 
 
 Job Qualifications:
 
 
 
 &middot; A suitable university degree, preferably in (Commerce &ndash; Business Administration &ndash; Economics) or an equivalent field.
 
 
 &middot; At least 8 years of experience in the field of retail banking.
 
</div>

Market Research and Analytics Manager

Homzmart

<div>
 
 Company Description
 
 
 
 
 Homzmart
 
 is an end to end community that connects home professionals with homeowners who can browse home designs, furniture, accessories and products and also can find reviews, referring professionals, take advice from professionals and read articles about home improvement.
 
 
 
 Job Description
 
 
 
 
 The Performance &amp; Analytics Manager plays a key role in leading Homzmart&rsquo;s data-driven performance management and forecasting initiatives. The role oversees the full analytics lifecycle &mdash; from data strategy and KPI alignment to predictive modeling and performance optimization &mdash; ensuring that every decision across the business is backed by accurate, actionable insights.
 
 
 
 
 Key Responsibilities
 
 
 
 
 Data Strategy &amp; Governance
 
 
 
 <ul>
 <li>
 Own and continuously enhance Homzmart&rsquo;s analytics framework, ensuring a single source of truth for all business KPIs.
 </li>
 <li>
 Define, document, and standardize metric definitions across commercial, marketing, and operations functions.
 </li>
 <li>
 Drive the integrity and consistency of all data sources and dashboards used for business reviews and decision-making.
 
 
 </li>
 </ul>
 
 Business Performance Analytics
 
 
 
 <ul>
 <li>
 Partner with senior leadership to monitor and analyze company performance across GMV, Items, AOV, and operational efficiency.
 </li>
 <li>
 Deliver daily, weekly, and monthly performance reporting packs with actionable insights and trend analysis.
 </li>
 <li>
 Conduct post-campaign, regional, and category performance reviews to identify growth opportunities and operational gaps.
 </li>
 <li>
 Translate analytical findings into clear business narratives to support strategic planning.
 
 
 </li>
 </ul>
 
 Forecasting &amp; Predictive Modeling
 
 
 
 <ul>
 <li>
 Lead the development of Homzmart&rsquo;s forecasting models to project GMV, item sales, and marketing-driven outcomes.
 </li>
 <li>
 Build machine learning models integrating seasonality, pricing, discounting, and external market factors such as currency and inflation.
 </li>
 <li>
 Develop scenario-based forecasting tools to simulate business performance under different budget or campaign settings.
 
 
 </li>
 </ul>
 
 Cross-Functional Collaboration
 
 
 
 <ul>
 <li>
 Work closely with product, sales, and technology teams to align marketing efforts with overall business objectives.
 </li>
 <li>
 Communicate performance insights and recommendations effectively to all relevant stakeholders.
 </li>
 <li>
 Build and maintain analytics frameworks that monitor production performance, warehouse capacity, and SLA achievement.
 </li>
 <li>
 Deliver actionable insights to improve operational planning, reduce bottlenecks, and optimize fulfillment efficiency.
 
 
 </li>
 </ul>
 
 Automation &amp; Tooling
 
 
 
 <ul>
 <li>
 Automate recurring reports and streamline manual workflows using Python, SQL, and BI tools.
 </li>
 <li>
 Ensure that all analytics outputs are scalable, well-documented, and aligned with Homzmart&rsquo;s data standards.
 
 
 </li>
 </ul>
 
 Leadership &amp; Stakeholder Enablement
 
 
 
 <ul>
 <li>
 Mentor junior analysts and upskill cross-functional teams on data literacy and analytical best practices.
 </li>
 <li>
 Act as a bridge between business and technical teams, ensuring alignment on data priorities and performance goals.
 </li>
 <li>
 Foster a proactive, insight-driven culture across the organization.
 
 
 </li>
 </ul>
 
 Key Achievements in Role
 
 
 
 <ul>
 <li>
 Built Homzmart&rsquo;s machine learning forecasting engine for GMV and SKU-level projections.
 </li>
 <li>
 Unified KPI definitions and automated performance dashboards across commercial and marketing teams.
 </li>
 <li>
 Introduced new analytical frameworks for production, fulfillment, and campaign evaluation.
 </li>
 <li>
 Supported strategic planning with predictive insights linking business targets to marketing and operational outcomes.
 
 
 </li>
 </ul>
 Qualifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Economics, Statistics, Data Science, or related field.
 </li>
 <li>
 4&ndash;6 years of experience in Analytics, Business Intelligence, or Performance Management, preferably in e-commerce or digital business.
 </li>
 <li>
 Strong command of:
 </li>
 <ul>
 <li>
 SQL (data modeling, query optimization)
 </li>
 <li>
 Business Intelligence tools (e.g., Amazon QuickSight, Google Looker Studio, or similar)
 </li>
 <li>
 Excel / Google Sheets (analytical modeling and automation)
 </li>
 </ul>
 <li>
 Solid business understanding of e-commerce KPIs, growth levers, and performance tracking.
 </li>
 <li>
 Excellent communication and data storytelling skills.
 </li>
 <li>
 Proven track record of driving significant improvements in marketing performance and ROI.
 </li>
 <li>
 Strong analytical skills with proficiency in data analysis tools (e.g., Excel, SQL, Google Analytics, Adjust).
 </li>
 <li>
 Experience with A/B testing and conversion rate optimization (CRO) methodologies.
 </li>
 <li>
 Excellent communication and presentation skills, with the ability to translate complex data into clear, actionable insights.
 </li>
 <li>
 Ability to work independently and as part of a team in a fast-paced environment.
 
 
 </li>
 </ul>
 Additional Information
 
 
 
 Preferred Skills
 
 
 
 <ul>
 <li>
 Advanced Python proficiency for data modeling, feature engineering, and automation (Pandas, Polars, Streamlit, ML frameworks)
 </li>
 <li>
 Experience with predictive modeling and demand forecasting using machine learning.
 </li>
 <li>
 Familiarity with data visualization design and dashboard scalability.
 </li>
 <li>
 Strong business acumen with the ability to translate analytics into strategic recommendations.
 
 
 </li>
 </ul>
 
 Success Indicators
 
 
 
 <ul>
 <li>
 Company KPIs fully standardized and aligned across all departments.
 </li>
 <li>
 Automated reporting ecosystem with minimal manual intervention.
 </li>
 <li>
 Forecasting accuracy continuously improves across business cycles.
 </li>
 <li>
 Data-driven culture embedded in decision-making across teams.
 </li>
 </ul>
</div>

Performance & Analytics Manager

<div>
 
 Job Description
 
 
 
 We have an excellent opportunity available for an experienced Brand Manager to make a difference at Kraft Heinz. You&rsquo;ll be working in a high performing team, alongside always trying to reach the next level. You&rsquo;ll be reporting into Category Manager. Get ready for a lot of exposure to internal senior stakeholders. The delivery of The Category will be your primary responsibility.
 
 
 
 Responsibilites
 
 
 
 <ul>
 <li>
 Develop and implement marketing plans for the category products in order to meet established sales or market share targets.
 </li>
 <li>
 Implement BTL activities development with agencies from briefing to production. Activities may include conducting market research, overseeing product development and design; setting prices; launching new products; and monitoring sales performance.
 </li>
 <li>
 Manage ongoing relationships with external vendors and agencies (for example event organizers, graphic designers, advertising agencies, media outlets).
 </li>
 <li>
 Monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities; adjust marketing strategy and plans to meet changing markets and competitive conditions.
 </li>
 <li>
 Manage Brand&rsquo;s P&amp;L and Marketing Budget from allocation, tracking and ensuring proper ROI across all activities
 </li>
 <li>
 Liaise with other functional and operational area managers (particularly in sales, supply chain, production, research and development) to ensure that marketing strategies and activities are integrated with other parts of the business and align with the overall corporate objectives.
 
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 Bachelors of Marketing, Business, Mass Communication or relevant field
 </li>
 <li>
 5-7 years of Marketing experience in fast moving consumer goods
 </li>
 <li>
 Experience in media, consumer activation and category management.
 </li>
 <li>
 Strong fundamentals in Insight generation, Planning, and Execution.
 </li>
 <li>
 High degree of familiarity and practice of IT skills related to use of Microsoft PowerPoint, Word, Excel
 </li>
 <li>
 Strong command over oral and written Business English with an ability to understand and communicate clearly and effectively
 
 
 
 </li>
 </ul>
 Location(s)
 
 
 El Tagamoa El Khames Commercial Office
 
 
 
 Kraft Heinz is an Equal Opportunity Employer &ndash; Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes
 
 
 .
 
</div>

Brand Manager

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1132 business insight and analytics manager jobs IN Cairo

Strategic Insights Manager (Egypt)

Consumer Insights Manager MEA

Consumer Insights Manager MEA

Data Insights & Business Analyst

Market Research and Analytics Manager

Performance & Analytics Manager

Brand Manager