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business manager media planning buying

WPP Media

<div>
 
 About WPP
 
 
 
 WPP is the trusted growth partner for the world&rsquo;s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company &ndash; powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
 
 
 
 About WPP Media
 
 
 
 WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
 
 
 WPP Media is WPP&rsquo;s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
 
 
 At WPP Media, we believe in the power of our culture and our people. It&rsquo;s what helps us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP &amp; WPP Media&rsquo;s shared core values:
 
 
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 Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
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 Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
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 Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
 
 
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 About EssenceMediacom: A Leading WPP Media Brand
 
 
 
 A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics &amp; insights and powered by data &amp; technology, we believe in the power of media and creative to drive breakthroughs for the world&rsquo;s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy &mdash; built on data &amp; technology, built for people &amp; algorithms, built around diverse schools of thought, built to test &amp; learn at scale, and, crucially, built to evolve.
 
 
 
 Role Summary And Impact
 
 
 
 EssenceMediacom is a leading brand of WPP Media, the world&rsquo;s largest media investment company. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Business Manager - Media Planning &amp; Buying to join us. In this role, you will be responsible for working closely with the Business Leaders and existing teams to devise conventional media strategies for a portfolio of brands.
 
 
 
 Reporting Of The Role
 
 
 
 This role reports to: Senior Business Director
 
 
 
 3 Best Things About The Job
 
 
 
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 Client that likes to be hands on and wants to learn more.
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 Have fun while working.
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 Be part of a team that works and plays together.
 
 
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 In This Role, Your Goals Will Be
 
 
 
 In three months:
 
 
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 Build a rapport with the immediate team.
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 Establish relationships with media vendors.
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 Ensures all processes employed by the team are compliant.
 
 
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 In six months:
 
 
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 Monthly meetings to be run and executed by you.
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 Has made or developed any changes that will impact any buying performance to the clients.
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 Clear and concise communication skills &ndash; written and verbal.
 
 
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 In 12 months:
 
 
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 Having started to develop skills for the next level.
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 Understand and developing negotiations on behalf of the client.
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 Demonstrates selling skills with the ability to sell in media plans / additional internal initiatives to clients.
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 Achieving the given KPI's given by immediate supervisor.
 
 
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 What Your Day Job Looks Like At EssenceMediacom
 
 
 
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 Responsible for complete portfolio for media deliveries as well as company KPIs.
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 Act as the primary media expert for assigned clients and client service team, including planning and buying of media. Contribute to media strategy development on other client teams as needed.
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 Maintain and develop responsive working relationships with all the stake holders of the business to identify potential opportunities
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 Acquire comprehensive understanding of client overarching marketing objectives.
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 Review quarterly/semi annual &amp; annual category reviews.
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 Ensure timely deliverables of the deadlines for e.g. Annual Media Strategy Presentations (MRG), Monthly Post Buys.
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 Review campaign analysis directly relevant to optimization and/or planning and buying decisions.
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 Analyze multiple sources of external data to assist in planning and buying decisions. Utilize both digital and traditional data sources.
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 Help develop new hire training, as well as department-wide continuing education programs. Actively mentor new employees and encourage shared learning across the department.
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 Work cross-functionally with client management team and Account Directors as needed.
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 Review campaign analysis directly relevant to optimization and/or planning and buying decisions.
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 Analyze multiple sources of data to assist in developing a plan of action for the brand
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 Recommend on periodic basis any new media vehicles (Non &ndash; Tv) and devise strategies.
 
 
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 Skills &amp; Qualifications
 
 
 
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 Clear and solid understanding of the business
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 Mentor and train new Media Planners
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 Ensure quality control of media deliverables to Client.
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 Candidate must have a bachelors / master&rsquo;s degree from a reputable educational institute.
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 Must have at least 5+ years experience.
 
 
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 Life At WPP Media &amp; Benefits
 
 
 
 Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we&rsquo;re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media &amp; WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.
 
 
 WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
 
 
 We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we&rsquo;ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
 
 
 
 About Pakistan
 
 
 
 WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data &amp; Analytics in Pakistan.
 
 
 Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.
 
 
 Please read our Privacy Notice for more information on how we process the information you provide.
 
 
</div>

Business Manager - Media Planning & Buying

Telenor Pakistan

<div>
 
 
 
 
 Last Date to Apply: 4th March, 2026
 
 
 
 
 
 Employment Type: This is a full-time position.
 
 
 Grade: This is a grade 2 position.
 
 
 Location: This role is based in Islamabad, Pakistan. (Hybrid)
 
 
 
 
 
 
 
 About the role:
 
 
 
 
 As an Assistant Manager - Media Planning &amp; Budgets, you will support the development and execution of insight-led media strategies while ensuring effective campaign delivery across traditional media including TV, Radio, and Print. The role involves managing the media agency end-to-end, from planning and buying to performance tracking and post-campaign evaluation - ensuring all KPIs and business objectives are met.
 
 
 
 
 
 You will also oversee media budgeting and financial operations, including forecasting, reconciliation, variance analysis, and compliance with PR/PO/GRN processes. Working closely with Strategy, Brand, Finance, Procurement, and Legal teams, you will ensure operational excellence, financial discipline, and seamless execution of national marcom initiatives.
 
 
 
 
 
 
 
 Your Impactful Goals will include:
 
 
 
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 Assist the media team in developing &amp; implementing media strategies based on consumer insights and media trends.
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 Drive operational excellence with media partners by managing performance against clearly defined KPIs and service standards.
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 Identify, evaluate, and build strategic media opportunities to enhance brand visibility and business impact.
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 Collaborate closely with Strategy, Brand, Digital, and OOH teams to design and execute cohesive IMC plans.
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 Ensure effective idea amplification across multiple touchpoints including Digital, OOH, and on-ground activations.
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 Manage media agency across the full spectrum of media planning, buying, execution, performance tracking, and financial reconciliation.
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 Manage end to end timely execution of the campaigns and post-analysis of campaigns ensuring all media KPIs are met.
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 Manage end-to-end campaign performance tracking and evaluation, analyzing business impact and BHT KPIs to drive learning and optimization.
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 Media Budget and Financial management including forecasting, reconciliation, and budget closure.
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 Management of overall national marcom budget, analysis &amp; operations.
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 Manage monthly and quarterly budgeting cycles, ensuring accuracy, compliance, and coordination with business planning team.
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 Oversee monthly financial closing, varication analysis w.r.t actualization.
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 Manage the PR, Purchase Order (PO), and Goods Receipt Note (GRN) processes for marketing activities.
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 Act as a key liaison with internal stakeholders including Procurement, Finance, Commercial Finance, and Legal teams to ensure smooth operations and compliance
 
 .
 
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 </ul>
 
 
 
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 How will your Typical Day look like:
 
 
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 Coordinating with Strategy, brand team, digital media team, creative and media agency to execute campaigns.
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 Media planning and buying of ATL campaigns.
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 Managing the media agency for smooth media operations.
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 Planning, allocation, management, and analysis of Marketing budget.
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 Working closely with commercial finance, procurement, and finance team to manage smooth financial operations.
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 Budget governance and controls for spending on specified activities.
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 Monthly budget planning, budget allocation to different units within marketing and monthly closing of spend.
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 GRNs &amp; accruals management within the marketing department.
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 Working closely with multiple internal stakeholders to understand brand and communication needs and align media execution based on need assessment.
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 Managing multiple tasks and heavy workload under crunched timelines
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 </ul>
 
 
 
 
 
 
 Your Career Path:
 
 
 
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 You will work closely with senior management, contributing to strategic planning and investment decisions.
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 You will develop strong expertise in integrated media planning, buying, and performance optimization across traditional and digital channels.
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 You will strengthen your analytical capabilities through KPI tracking, campaign effectiveness evaluation, and ROI-driven decision-making.
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 You will develop a deep understanding of consumer insights, market dynamics, and how media investments influence brand growth and business performance.
 </li>
 </ul>
 
 
 
 
 
 
 What we're looking for
 
 
 :
 
 
 Education: Bachelor's degree or an MBA
 
 
 Work Experience: Minimum 2 years of experience in media planning, buying &amp; media research along with budget management.
 
 
 
 
 
 
 
 Functional Skills / Knowledge Areas:
 
 
 
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 Sound knowledge of media planning, buying &amp; media research
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 Budget management
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 Excellent Project Management skills (planning &amp; execution)
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 Innovative, proactive, and creativeTeam player, proactive, self-motivated
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 Work well in a pressure situation.
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 Self-driven and flexible
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 Excellent interpersonal communication skills (Listening, Speaking, Reading &amp; Writing)
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 Influencing, Convincing and Negotiation Skills
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 </ul>
 
 
 
 
 
 
 Why should you join us at Telenor Pakistan?
 
 
 
 
 At Telenor Pakistan, we're more than just a workplace - we're a community where learning and growth are at the core of everything we do. We provide a platform that nurtures your professional and personal development, empowering you to excel in your chosen field and realize your potential in a dynamic, collaborative environment. As an equal opportunity employer, we celebrate diversity and inclusivity, fostering an open and flexible environment where new ideas are welcomed.
 
 
 
 
 
 As a learning organization, we value curiosity and innovation, encouraging hands-on experiences and continuous growth. Our culture, built on Telenor's four guiding behaviors, sets us apart:
 
 
 
 
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 Always Explore: We believe growth is achieved through daily learning. We encourage you to challenge norms, embrace curiosity, experiment, and learn from every step.
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 Create Together: We know that diverse teams yield the best solutions. By bringing together varied perspectives, we support, share, and help each other succeed.
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 Keep Promises: Trust is essential to all relationships. We take ownership and pride in delivering with accuracy and integrity.
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 Be Respectful: We prioritize empathy and respect, meeting everyone at eye level, listening intently, and showing care.
 </li>
 </ul>
 
 
 
 
 
 
 Join us to be mentored, empowered, and inspired and become part of a team that positively impacts over 40 million lives every day!
 
 
 
</div>

Assistant Manager Media Marcom

Hiring Solutions/Varnum Consulting. LLC

<ul><li>Lead and execute SEO strategies for B2B/SaaS products to drive qualified organic traffic and revenue</li><li>Develop technical, on-page, and off-page SEO plans aligned with product and business goals</li><li>Conduct keyword research, competitive analysis, and content gap assessments for B2B/SaaS audiences</li><li>Optimize website architecture, metadata, internal linking, and structured data for product sites</li><li>Collaborate with content, product marketing, and digital teams on SEO-driven campaigns</li><li>Implement SEO best practices for blogs, landing pages, and multimedia content</li><li>Align SEO with paid media, ABM, and cross-channel marketing initiatives</li><li>Mentor junior SEO specialists and guide cross-functional teams in SaaS/B2B contexts</li><li>Hands-on experience with digital media platforms (social, video, programmatic) is preferred.</li><li>Stay updated on search algorithm changes, SaaS trends, and B2B buying behaviors</li><li>Manage site migrations, product launches, and external SEO partners as needed</li></ul>Job Type: Full-timePay: Rs120,000.00 - Rs250,000.00 per monthWork Location: In person

Senior SEO Professional

Crawlbytes Pvt Ltd.Website Development Designing Services - SEO Company & Digital Marketing Agency i

Job Title: Performance Marketing Specialist Location: G-11 Markaz, Islamabad Experience Required: 2&ndash;5 Years Job Type: Full-TimeHow to Apply:Share your CV and portfolio on WhatsApp: 0333-5842137Job Overview:We are hiring a highly analytical and result-oriented Performance Marketing Specialist who can plan, execute, and scale paid campaigns across multiple digital platforms. The ideal candidate must have strong expertise in paid media buying, conversion optimization, and data-driven decision-making.If you are passionate about driving measurable growth, reducing CPA, and maximizing ROAS &mdash; this role is for you.Key Responsibilities:<ul><li>Plan and manage paid campaigns on Meta (Facebook &amp; Instagram Ads), Google Ads, TikTok Ads</li><li>Develop full-funnel performance marketing strategies</li><li>Optimize campaigns to achieve maximum ROI, ROAS, and lead quality</li><li>Set up and manage conversion tracking (Meta Pixel, Google Tag Manager, GA4)</li><li>Conduct A/B testing for ad creatives, audiences, and landing pages</li><li>Analyze campaign performance and provide actionable insights</li><li>Manage budgets efficiently and scale winning campaigns</li><li>Prepare weekly and monthly performance reports</li><li>Stay updated with industry trends and platform algorithm updates</li></ul>Requirements:<ul><li>2&ndash;5 years of proven experience in performance marketing</li><li>Strong understanding of CPC, CPA, CTR, ROAS, and conversion metrics</li><li>Experience in eCommerce and lead generation campaigns preferred</li><li>Hands-on experience with analytics tools (GA4, Tag Manager, Meta Events Manager)</li><li>Strong analytical and reporting skills</li><li>Ability to handle multiple accounts and large budgets</li><li>Portfolio or case studies required</li></ul>What We Offer:<ul><li>Market competitive salary</li><li>Performance-based bonuses</li><li>Growth-oriented environment</li><li>Long-term career opportunity</li></ul>Job Type: Full-timePay: Rs85,000.00 - Rs110,000.00 per monthWork Location: In person

Performance Marketing Specialist

Think Higher Consultants

The Senior Digital Marketing Manager is responsible for developing, implementing, and overseeing the company&rsquo;s digital marketing strategy. This role focuses on driving brand growth, increasing online visibility, generating leads, and maximizing revenue through digital channels.Key Responsibilities:<ul><li>Develop and execute comprehensive digital marketing strategies aligned with business goals</li><li>Lead long-term strategic planning initiatives to support sustainable business growth and digital transformation</li><li>Manage and optimize all digital marketing channels including SEO, SEM, social media, email marketing, and content marketing</li><li>Supervise, mentor, and guide the digital marketing team</li><li>Plan, manage, and optimize paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads, etc.)</li><li>Analyse campaign performance using KPIs, ROI, and analytics tools and provide actionable insights</li><li>Oversee website performance, traffic growth, and conversion rate optimization</li><li>Manage brand positioning and online reputation across digital platforms</li><li>Coordinate with external agencies, vendors, and influencers</li><li>Monitor market trends, competitor activities, and emerging digital technologies</li><li>Prepare and present monthly and quarterly performance reports to senior management</li><li>Manage and allocate digital marketing budgets effectively</li></ul>Required Skills &amp; Qualifications<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or a related field</li><li>5&ndash;8 years of proven experience in digital marketing, including leadership experience</li><li>Strong expertise in SEO, PPC, social media marketing, and web analytics</li><li>Hands-on experience with digital advertising platforms</li><li>Excellent leadership, communication, and strategic thinking skills</li><li>Data-driven mindset with strong analytical abilities</li><li>Ability to manage multiple projects and meet deadlines</li></ul>Job Type: Full-timeWork Location: In person

Senior Digital Marketing Manager

Decimal Solution

About Us: Decimal Solution is a results-driven digital company. We're building a powerhouse marketing team and need an expert to lead our paid advertising efforts and drive scalable growth.The Role: We are looking for a strategic Paid Ads Specialist to own, execute, and optimize our performance marketing campaigns. You will be responsible for planning, launching, and managing paid initiatives across key platforms to achieve our customer acquisition and ROI goals.Key Responsibilities:<ul><li>Develop, launch, and manage end-to-end paid campaigns on Meta Ads, Google Ads (Search &amp; Display), and TikTok Ads.</li><li>Define campaign strategy, budget allocation, targeting, and bidding to maximize ROI.</li><li>Conduct A/B testing on ad creatives, copy, and landing pages to optimize performance.</li><li>Perform detailed keyword research, audience segmentation, and competitor analysis.</li><li>Monitor daily campaign performance, analyze metrics, and provide actionable insights and reports.</li><li>Collaborate with the creative team to brief and develop high-converting ad assets.</li><li>Stay updated on platform changes, trends, and best practices in paid media.</li></ul>Requirements:<ul><li>1-4 years of hands-on experience managing paid social and search campaigns.</li><li>Proven expertise in managing monthly budgets and driving results on Meta Business Manager, Google Ads, and TikTok Ads Manager.</li><li>Strong analytical skills with experience using Google Analytics and platform-native analytics.</li><li>Ability to interpret data, identify trends, and make quick, data-driven decisions.</li><li>Excellent communication skills for reporting and cross-team collaboration.</li><li>Certification in Google Ads or Meta Blueprint is a plus.</li><li>Must be a resident of Islamabad or Rawalpindi.</li></ul>Why Apply?<ul><li>Own High-Impact Channels: Manage significant ad budgets across major platforms.</li><li>Data-Driven Role: See the direct impact of your work on growth and revenue.</li><li>Continuous Learning: Work with the latest tools and algorithms in fast-evolving platforms.</li><li>Career Growth: Step into a key role with high visibility and strategic input.</li><li>Competitive Salary: Receive a strong compensation package reflective of your expertise.</li><li>Local Opportunity: Advance your paid media career in a leading local company.</li></ul>For more information, visit our website: www.decimalsolution.comJob Type: Full-timeAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Required)</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Paid Ads: 1 year (Required)</li></ul>Work Location: In person

Paid Ads Specialist (Full Time, On-site, I-8/4 Islamabad)

PEPLE PVT LTD

Job Summary:Our client is a diversified manufacturing and trading group with a well-established product-based business structure, offering a broad portfolio across multiple categories. The company is seeking an experienced Brand Manager to lead brand planning, execute 360-degree marketing campaigns (ATL, BTL, Digital), and manage agency partners to ensure strong and consistent brand presence.Job Requirements:<ul><li>Assist in developing the annual brand plan and marketing calendar, then lead the execution of 360-degree marketing campaigns (ATL, BTL, Digital) for our product portfolio.</li><li>Act as the primary day-to-day contact for all creative, media, and PR agencies, managing project timelines, budgets, and ensuring all briefs are executed to a high standard.</li><li>Monitor and analyse key brand health metrics, campaign performance, market share, and competitor activities, providing actionable insights to the marketing leadership.</li><li>Collaborate with Sales, Trade Marketing, and the Design Studio teams to ensure brand strategy and messaging are consistently communicated and executed across all channels.</li><li>Support the go-to-market strategy for new product launches, including managing packaging development, creating sales enablement tools, and coordinating launch communications.</li><li>Manage the brand marketing budget, including processing invoices, tracking expenditures, and ensuring all activities are delivered within the allocated budget.</li><li>Lead the development of all brand-level content, including website copy, social media content, product catalogues, and corporate presentations, ensuring all materials align with brand guidelines</li></ul>Qualification &amp; Experience:<ul><li>BBA/MBA in Marketing.</li><li>6 - 8 years of Direct experience in brand planning and strategy development to support overall marketing objectives.</li><li>Experience in FMCG, Building Materials, Paints, or Durable Goods is highly preferred.</li><li>Proven experience in managing 360-degree marketing campaigns and end-to-end agency management is essential.</li><li>The role requires strong expertise in managing agencies and external vendors to ensure timely and quality deliverables.</li><li>Proven experience in budget management, including planning, allocation, and cost optimisation, is essential.﻿</li></ul>Location: IslamabadJob Type: Full-timeLocation:<ul><li>Islamabad (Required)</li></ul>Work Location: In person

Brand Manager - ISB

Explore 500+ Business manager media planning buying in Islamabad Pakistan this March. Find roles across top companies and apply now to boost your career.