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associate manager - marketplace operations Jobs in Cairo

associate manager - marketplace operations

associate product manager

brand manager

channel manager trade marketing

The HEINEKEN Company

<div>
 
 Scope of the Job
 
 
 
 ______________________________________________________________________
 
 
 Channel Management: Responsible for Combining shopper and customer insights and brand objectives to develop channel strategy that will increase sales volumes &amp; follow up on the execution of the yearly commercial plans. Additional to developing the tools that will support the sales team for achieving sales targets and generating new ideas to increase profitability.
 
 
 
 (Strong Experience In Traditional Trade And Modern-trade Channels)
 
 
 
 ________________________________________________________________________
 
 
 
 Job Responsibilities
 
 
 
 ________________________________________________________________
 
 
 
 Functional Responsibilities
 
 
 
 <ul>
 <li>
 Channel strategy
 </li>
 <ul>
 <li>
 Aligns functions to channel strategy to deliver an integrated commercial strategy
 </li>
 <li>
 Drives the process to align ABC resources behind channel strategies
 </li>
 <li>
 Ensures that channel strategies and programs deliver ABC profitability objectives
 </li>
 </ul>
 <li>
 Channel segmentation
 </li>
 <ul>
 <li>
 Successfully embeds the segmentation within the ABC business priorities and organizational structure
 </li>
 <li>
 Leverages database segmentation information to uncover new insights
 </li>
 <li>
 Creates/verifies a clear and actionable channel segmentation
 </li>
 <li>
 Successfully ensures the quantified segmentation is reflected in marketing &amp; sales strategies/ plans
 </li>
 </ul>
 <li>
 Channel Promotion and sales support
 </li>
 <ul>
 <li>
 Develop promotional calendar for on-premises channel
 </li>
 <li>
 Create trade incentives to generate volume
 </li>
 <li>
 Support in improving the customer satisfaction
 </li>
 <li>
 Support the sales team with the tools to deliver their objective
 </li>
 </ul>
 </ul>
 
 
 <ul>
 <li>
 Channel activation and planning
 </li>
 <ul>
 <li>
 Drives innovative thinking for channel activation planning
 </li>
 <li>
 Ensures ABC ambition and objectives are delivered by the plans
 </li>
 <li>
 Develops category management tactics (e.g., assortment, consumer pricing, promotion, and shelf presentation)
 </li>
 <li>
 Consolidates all budgeted activities in a 12-month commercial calendar.
 </li>
 </ul>
 <li>
 Excellence in execution
 </li>
 <ul>
 <li>
 Consistently monitors and evaluates all channel activities on effectiveness and ROI
 </li>
 <li>
 Continuously monitors and evaluates the plan and intervenes to keep it on track if required
 </li>
 <li>
 Develops and executes training of sales force to implement the activities
 </li>
 <li>
 Ensures cross-functional alignment and commitment to execute key activities
 </li>
 </ul>
 <li>
 Insight on shopper- &lsquo;&rsquo; on trade consumer &ldquo;Shopper insight project &ndash; customer and consumer profiles&rdquo;
 </li>
 <ul>
 <li>
 Uses research and other sources of information to create strategic insights that anticipate and react to shopper/on-trade consumer behavior and competitor trends
 </li>
 <li>
 Generates and recommends innovation opportunities for the channel
 </li>
 <li>
 Champions consumer/shopper requirements at the POP throughout the business to ensure that ABC strategies and activities focus on the key drivers of POP consumption or purchase
 </li>
 </ul>
 <li>
 Category, portfolio, and brand understanding
 </li>
 <ul>
 <li>
 Ensures channel strategies incorporate category, portfolio and brand strategies and plans
 </li>
 <li>
 Challenges Marketing on the role of portfolio, brands, and pack types in specific channels
 </li>
 </ul>
 <li>
 Route market and customer understanding
 </li>
 <ul>
 <li>
 Analyses and develops clear conclusions that are used to drive winning channel strategy, plans and execution
 </li>
 <li>
 Ensures channel understanding across Marketing and Sales
 </li>
 <li>
 Challenges Sales colleagues on the development of appropriate customer strategies and plans
 </li>
 </ul>
 <li>
 Channel profitability
 </li>
 <ul>
 <li>
 Performs ROI analysis by activity
 </li>
 <li>
 Understands the profitability and drivers by channel.
 </li>
 </ul>
 <li>
 Brand Promoters:
 </li>
 <ul>
 <li>
 Assure Compliance of GG &amp; Brand promoters&rsquo; policy in place.
 </li>
 <li>
 Monitor/execute on ground activations.
 </li>
 <li>
 Responsible for recruiting BP to be in place with Heineken policy/standards.
 
 </li>
 </ul>
 </ul>
 
 Leadership Responsibilities
 
 
 
 <ul>
 <li>
 Management &amp; coaching of full channel and team.
 </li>
 <li>
 Strong communication skills to work with different teams across all departments.
 </li>
 <li>
 Leading sales team to achieve perfect execution in the market.
 </li>
 <li>
 Coaching RSM&rsquo;s regarding achieving channel strategy in the market and providing them with needed materials to cascade the message down the organization.
 </li>
 <li>
 Leading the Marketing teams on how to create activations that are impactful as well as realistic
 </li>
 <li>
 Taking a leadership role with any activities/discussions regarding channels in the market
 
 
 </li>
 </ul>
 
 Functional Authority
 
 
 
 <ul>
 <li>
 Strong knowledge of event organizers and selection to be based on creativity/added value to brand/consumer base/quality &amp; timely execution.
 </li>
 <li>
 Defining the right channel for sponsorships on where to invest to benefit and grow ABC brands.
 </li>
 <li>
 Control over the yearly allocated budget on both channel management and events/sponsorships.
 </li>
 <li>
 Responsible for determining the best method of bringing activations and programs to life in the market (mechanism, outlets, channels, staffing needs, etc&hellip;)
 </li>
 <li>
 Defining the best right research channels and responsible for the best method of execution.
 </li>
 <li>
 Responsible for all outlet standard POSM &ndash; Visibility On-Premise and in events/sponsorships.
 </li>
 <li>
 Taking new initiatives in priority channels which helps increasing SKU&rsquo;s availability and sales.
 
 
 </li>
 </ul>
 
 Communication And Work Relationships
 
 
 
 ________________________________________________________________________
 
 
 
 Internal
 
 
 
 <ul>
 <li>
 Marketing/Sales/Finance/legal/CorporateAffairs/Procurement/Security/MD office/Production/Distribution
 
 
 </li>
 </ul>
 
 External
 
 
 
 <ul>
 <li>
 Suppliers/Advertising Agencies/Digital Agencies Event organizers/Embassies/Government Stakeholders
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 ________________________________________________________________________
 
 
 
 Education, Certifications And Licenses
 
 
 
 <ul>
 <li>
 Degree in Marketing, Business Administration from a reputable university.
 
 
 </li>
 </ul>
 
 Knowledge And Experience
 
 
 
 <ul>
 <li>
 Min 9 years of experience.
 </li>
 <li>
 Experience in channel management
 </li>
 <li>
 Experience in negotiating with suppliers, vendors, and event organizers.
 </li>
 <li>
 Knowledge of KPIs, sales and marketing techniques for
 
 
 </li>
 </ul>
 
 Skills And Abilities
 
 
 
 <ul>
 <li>
 Leadership skills
 </li>
 <li>
 Coaching skills
 </li>
 <li>
 Strong management skills
 </li>
 <li>
 Communication &amp; negotiation skills
 </li>
 <li>
 Detail- oriented
 </li>
 <li>
 Ability to work in a multi-functional team
 </li>
 <li>
 Work under pressure
 </li>
 <li>
 Risk management experience.
 </li>
 <li>
 Mobility to travel within Egypt (Extensive Travel)
 </li>
 <li>
 Flexibility to work on evenings/weekends/public holidays if required
 </li>
 <li>
 Commitment to working required hours (above and beyond normal business hours) to ensure events are successful.
 </li>
 <li>
 Handling complexities (multiple projects in parallel)
 </li>
 <li>
 Have a high level of project management capability and the ability to execute according to plan OTIF
 
 
 </li>
 </ul>
 
 Personal Qualities
 
 
 
 <ul>
 <li>
 Strong relationship building capabilities/network/outspoken/negotiation skills &amp; leadership skills.
 </li>
 <li>
 Enthusiastic/dynamic/flexible
 </li>
 <li>
 Organized &amp; well prepared
 </li>
 <li>
 Works well under pressure
 </li>
 <li>
 Specific importance on attention to detail, organization, and communication.
 
 
 </li>
 </ul>
 
 Preferable Qualifications
 
 
 
 <ul>
 <li>
 Experience in event management and sponsorship negotiations.
 </li>
 <li>
 Experience in Channel management
 </li>
 </ul>
 
 #addjob
 
 
 
</div>

Channel Manager - Trade Marketing

Fotopia Technologies

<div>
 As our
 
 Partner Channel Manager
 
 , you&rsquo;ll play a critical role in scaling Fotopia&rsquo;s reach through a high-performing partner network. You&rsquo;ll be the key driver behind identifying, recruiting, enabling, and growing relationships with resellers, system integrators, cloud providers, and strategic alliances.
 
 
 Your Key Responsibilities:
 
 
 <ul>
 <li>
 🎯 Develop and execute a winning partner channel strategy to drive indirect sales and brand expansion.
 </li>
 <li>
 🤝 Identify, onboard, and nurture high-potential channel partners across target markets.
 </li>
 <li>
 📊 Collaborate on joint business plans, sales forecasting, and marketing campaigns with each partner.
 </li>
 <li>
 🧠 Deliver onboarding, training, and continuous enablement to ensure partner success.
 </li>
 <li>
 📈 Track, analyze, and report on partner performance, pipeline, and revenue contribution.
 </li>
 <li>
 🗺 Represent Fotopia at partner events, trade shows, and industry forums.
 
 
 </li>
 </ul>
 What We&rsquo;re Looking For
 
 
 <ul>
 <li>
 5+ years of experience in channel sales, partner management, or business development, preferably in the software/SaaS space.
 </li>
 <li>
 Strong understanding of ECM, DMS, SaaS, or AI-driven enterprise solutions is a major plus.
 </li>
 <li>
 Proven success in building and managing channel ecosystems and meeting revenue goals.
 </li>
 <li>
 A strategic thinker with excellent communication and relationship management skills.
 </li>
 </ul>
</div>

Partner Channel Manager

Mobilcom

<div>
 
 Mobilcom is looking for a highly analytical and commercially minded Commercial Planner to support sales forecasting, trade promotions, pricing coordination, and performance analysis across all sales channels. You&rsquo;ll play a key role in turning data into decisions &mdash; aligning internal teams and helping drive profitable growth across organised retail, independent retail, e-commerce, and corporate sales.
 
 
 This role is ideal for someone who thrives at the intersection of planning, execution, and analysis and is looking to grow within a fast-paced, high-impact commercial team.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 
 Sales Forecasting &amp; Demand Planning
 
 <ul>
 <li>
 Build and maintain accurate weekly, monthly, and quarterly sales forecasts across all sales channels
 </li>
 <li>
 Analyse trends, seasonality, stock levels, and promotional impacts to refine forecast accuracy
 </li>
 <li>
 Collaborate with Sales, Category Managers, and Procurement to ensure demand is aligned with supply
 </li>
 </ul>
 
 Promotional &amp; Trade Planning
 
 <ul>
 <li>
 Support the creation of trade calendars and promotional timelines by brand and channel
 </li>
 <li>
 Coordinate the launch of promotions across internal stakeholders and ensure timelines are met
 </li>
 <li>
 Track and report promotion performance, highlighting ROI, volume uplift, and margin impact
 </li>
 </ul>
 
 Pricing Coordination
 
 <ul>
 <li>
 Maintain pricing trackers by brand and channel
 </li>
 <li>
 Support the pricing analyst with competitor benchmarking and promotion price setting
 </li>
 <li>
 Help ensure pricing structures support both revenue and margin targets
 </li>
 </ul>
 
 Commercial Reporting &amp; Insights
 
 <ul>
 <li>
 Develop and manage performance dashboards in Looker Studio and Excel
 </li>
 <li>
 Track KPIs including revenue vs. target, sell-in/sell-out, stock health, brand performance, and trade execution
 </li>
 <li>
 Deliver clear, actionable insights to commercial and sales teams
 </li>
 </ul>
 
 
 
 
 Cross-functional Coordination
 
 <ul>
 <li>
 Act as a key link between Sales, Category, Marketing, and Finance to keep plans aligned
 </li>
 <li>
 Support S&amp;OP (Sales &amp; Operations Planning) processes and regular forecasting reviews
 </li>
 <li>
 Ensure all plans are shared and executed in alignment with commercial timelines
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 2&ndash;4 years of experience in commercial planning, sales forecasting, trade marketing, or sales operations
 </li>
 <li>
 Strong analytical skills with proficiency in Looker Studio, Excel, and Google Sheets
 </li>
 <li>
 Experience in retail, distribution, or consumer goods (mobile accessories or electronics is a plus)
 </li>
 <li>
 Excellent attention to detail and ability to manage multiple timelines
 </li>
 <li>
 Strong communication and coordination skills across functions
 </li>
 <li>
 Proactive, self-motivated, and comfortable working in a fast-paced, cross-functional environment
 </li>
 </ul>
 
 
 
 
 
 Why Join Mobilcom?
 
 
 
 
 
 <ul>
 <li>
 Be part of the commercial brain behind one of Egypt&rsquo;s fastest-growing distribution companies
 </li>
 <li>
 Gain hands-on experience with forecasting, pricing, trade planning, and performance analysis
 </li>
 <li>
 Work cross-functionally with top brands, sales leaders, and commercial decision-makers
 </li>
 <li>
 Accelerated learning and career development in a performance-driven environment
 </li>
 </ul>
 
 
 
 
 Mobilcom is a leading distributor of mobile accessories, smart gadgets, and consumer electronics across Egypt. As the exclusive partner for globally renowned brands like Belkin, PanzerGlass, Marshall, and WeoFly, we bridge the gap between innovation and everyday users through our wide network of retail partners.
 
 
 With a footprint spanning major organised retailers such as B-Tech, Vodafone, and e&amp;, we operate at the heart of Egypt&rsquo;s tech distribution market&mdash;offering a diverse portfolio of mobile accessories, gaming peripherals, wearables, and audio solutions.
 
 
 At Mobilcom, we&rsquo;re not just moving products we&rsquo;re shaping how technology is experienced. We thrive in a dynamic, fast-paced environment where self-motivated individuals are empowered to take ownership, move fast, and drive meaningful impact. We believe in recognising talent and offering accelerated career paths for ambitious team members who want to grow with us.
 
 
 Whether you're passionate about sales, supply chain, product development, or marketing, Mobilcom is the place to build, lead, and leave your mark.
 
</div>

Commercial Planner

Raya Holding for Financial Investments

<div>
 
 
 You are about to apply for a job at a certified Top Employer in 2025!
 
 
 
 
 Ready to be part of one of the market leaders in Egypt? Apply now!
 
 
 
 
 Raya Trade; one of Raya&rsquo;s subsidiaries is hiring a Executive (Local Store Marketing).
 
 
 
 
 
 
 
 
 What will you do?
 
 
 
 <ul>
 <li>
 Follow up on the execution of the marketing calendar and coordinating all the marketing activities with the stakeholders.
 </li>
 <li>
 Coordinate the display in stores and oversee the in-store display manual and report any shortage in display.
 </li>
 <li>
 Execute, and oversee the POSM, Branding, and store look and feel.
 </li>
 <li>
 Prepare a weekly report about display &amp; POSM in each store.
 </li>
 <li>
 Follow up Display Execution in the new or renovation stores to ensure the matching approved designs and planogram.
 </li>
 <li>
 Manage the branding spaces and assets per brand and category in all area stores.
 </li>
 <li>
 Develop and execute the marketing activities in each area store and coordinate with sales, merchandising, CX, &amp; marketing and ensure the ROI of each activity.
 </li>
 <li>
 Execute and activate the generic marketing campaign in stores and meet the launching time
 </li>
 <li>
 Plan and propose activities to generate traffic to the stores (Single Store Focus).
 </li>
 <li>
 Monitor, analyze &amp; report the competitors&rsquo; activities (Marketing activities, promotions, sales &amp; Prices) and their impact on our sales - competition report.
 </li>
 <li>
 Monitor and analyze sales performance on a single store level and area and suggest corrective actions and activities.
 </li>
 <li>
 Prepare reports at the end of each campaign or activity including the store sales &amp; traffic.
 </li>
 <li>
 Searching for new best-location stores based on retail expansion plans across the country.
 </li>
 </ul>
 
 
 
 
 
 
 What will you need?
 
 
 
 <ul>
 <li>
 Years of experience: Min: 0 Max: 2
 </li>
 </ul>
 
 
 Interpersonal Skills:
 
 
 <ul>
 <li>
 Communication skills
 </li>
 <li>
 Reliability
 </li>
 <li>
 Compliance
 </li>
 <li>
 Adaptability
 </li>
 <li>
 Time management
 </li>
 <li>
 Flexibility
 </li>
 </ul>
 
 
 Technical Skills:
 
 
 <ul>
 <li>
 Trade-Marketing
 </li>
 <li>
 Channel developments
 </li>
 </ul>
 
 
 
 
 
 
 What is unique about Raya?
 
 
 
 <ul>
 <li>
 Are you an eager learner? Raya believes in its employees, so we aim to continuously provide
 
 learning &amp; development
 
 plans for all of our employees to ensure their personal and career development.
 </li>
 <li>
 Are you looking for
 
 career progression?
 
 Raya is an entity where you can grow whether horizontally or vertically as we offer internal transfer opportunities.
 </li>
 <li>
 Are you looking for a
 
 rewarding environment?
 
 Raya's top achievers are awarded annually with an international 5 days trip.
 </li>
 <li>
 Are you looking for an opportunity to give back to the community? Raya encourages their employees to give back to the community through different ongoing
 
 CSR
 
 programs and initiatives.
 </li>
 <li>
 Are you a foodie?
 
 Exclusive discounts
 
 for Raya employees at Raya&rsquo;s Restaurants.
 </li>
 </ul>
</div>

Executive (Local Store Marketing)

Ariston Group

<div>
 Job description:
 
 
 
 
 Marketing Manager &ndash; Egypt
 
 
 
 
 Location: Cairo, Egypt
 
 
 
 Department: Marketing
 
 
 
 Reports to: Country Manager (Egypt)
 
 
 Functional Reporting: Regional Marketing and Service Director (AMEA)
 
 
 &nbsp;
 
 
 
 Job Purpose:
 
 
 
 The Marketing Manager will be responsible for leading Ariston&rsquo;s marketing strategy and execution in Egypt, driving brand growth, product visibility, and market share expansion. The role includes full ownership of the annual marketing plan, managing ATL/BTL/digital activities, overseeing product launch campaigns, and ensuring strong brand presence in retail and project segments.
 
 
 &nbsp;
 
 
 The Marketing Manager will lead a local Marketing Specialist and work in close coordination with the sales, after-sales, and regional marketing teams, as well as with external agencies and partners.
 
 
 &nbsp;
 
 
 
 Key Responsibilities:
 
 
 
 &nbsp;
 
 <ul>
 <li>
 Marketing Strategy &amp; Planning
 </li>
 <li>
 Define the local annual marketing plan aligned with business priorities and regional/global brand strategy.
 </li>
 <li>
 Own the local marketing budget and ensure efficient allocation across ATL, BTL, and digital activities.
 </li>
 <li>
 Monitor market trends, competitive activity, and consumer insights to guide marketing actions.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 Campaign Management &amp; Execution
 
 
 <ul>
 <li>
 Lead the development and implementation of integrated marketing campaigns for product launches and brand support.
 </li>
 <li>
 Coordinate media buying, creative execution, and timeline management with relevant agencies.
 </li>
 <li>
 Ensure alignment with global brand guidelines and messaging across all touchpoints.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 Retail &amp; Trade Marketing
 
 
 <ul>
 <li>
 Enhance brand presence in-store through POSM, displays, co-branding, and field force collaboration.
 </li>
 <li>
 Support sell-out through retail activations, promotions, and shop staff engagement.
 </li>
 <li>
 Align closely with sales teams to deliver trade tools and improve visibility in Modern and Traditional Trade.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 Digital &amp; Influencer Marketing
 
 
 <ul>
 <li>
 Oversee the local digital strategy, including social media calendars, paid media, and influencer collaboration.
 </li>
 <li>
 Manage local content development and ensure alignment with the Ariston global digital tone and standards.
 </li>
 <li>
 Track campaign performance across digital KPIs and recommend optimization actions.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 Team Management &amp; Collaboration
 
 
 <ul>
 <li>
 Manage and develop the local Marketing Specialist to ensure strong campaign execution and growth.
 </li>
 <li>
 Collaborate with internal teams (Sales, After-Sales, Finance, Quality) and external agencies to execute projects.
 </li>
 <li>
 Coordinate with the regional marketing team to ensure best practice sharing and strategic alignment.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 Performance Monitoring &amp; Reporting
 
 
 <ul>
 <li>
 Track and report on key marketing KPIs.
 </li>
 <li>
 Prepare regular performance reviews and business updates for local and regional leadership.
 </li>
 <li>
 Support the definition of future marketing priorities through data and insights.
 </li>
 </ul>
 
 &nbsp;
 
 
 &nbsp;
 
 
 
 Requirements:
 
 
 
 &nbsp;
 
 
 
 Education &amp; Experience:
 
 
 <ul>
 <li>
 University degree in Marketing, Business Administration, or related field.
 </li>
 <li>
 Minimum 7 years of experience in marketing roles, preferably in consumer goods, durable goods, or home appliances sectors.
 </li>
 <li>
 Proven experience in managing 360&deg; marketing plans including ATL, BTL, and digital.
 </li>
 <li>
 Track record of working with external agencies and internal cross-functional teams.
 </li>
 </ul>
 
 &nbsp;
 
 
 
 Skills:
 
 
 <ul>
 <li>
 Strong leadership and project management skills.
 </li>
 <li>
 Excellent communication and collaboration abilities.
 </li>
 <li>
 Analytical thinking and results-oriented mindset.
 </li>
 <li>
 Fluent in English and Arabic (spoken and written).
 </li>
 </ul>
 
 &nbsp;
 
 
 
 Other:
 
 
 <ul>
 <li>
 Willingness to travel occasionally within Egypt.
 </li>
 <li>
 Strong sense of ownership and ability to work both strategically and hands-on.
 </li>
 </ul>
</div>

MARKETING MANAGER

Red Bull

<div>
 
 About The Role
 
 
 
 The Egyptian Brand Team act as brand guardians for Red Bull Egypt. The primary department responsibilities include, consumer insights, product marketing; instore and packaging activations- including new product/variant launches, advertising; creative development, media planning and buying for brand/product activities, content, and events.
 
 
 The primary role of the Brand Specialist is to delve into consumer behavior, compiling insights and conducting market research to identify factors that enhance top-of-mind (TOM) awareness, strengthen brand prominence, and increase per capita consumption. In collaboration with the Brand Manager, the Brand Specialist plays a key role in developing the yearly business strategy. This includes developing and implementing initiatives related to brand marketing, product launches, and packaging design to ensure the brand's image and messaging are accurately represented and resonate with the target audience.
 
 
 
 All the responsibilities we'll trust you with:
 
 
 
 
 CREATIVE STRATEGY:
 
 
 
 Tasked with the development of an integrated creative vision across all campaigns &ndash; ensuring that each initiative is crafted to enhance recognition, influence, and interaction to meet broad marketing goals. Work in concert with internal teams spanning owned/earned/shared media, events, content creation, and commercial collaborations, guaranteeing cohesion throughout all brand interactions. Execute compelling campaigns that resonate with the audience and support sales objectives and strategic account plans. Evaluate creative impact using insights from research to amplify the efficacy of creative content and its role in driving sales.
 
 
 
 EVENT CREATIVES MARKETING PLANNING AND EXECUTION:
 
 
 
 Ensure event creatives-based marketing plans deliver impactful, efficient, and best-practice 360 campaigns. Support Internal Stakeholders in the optimal execution of marketing initiatives for specific event creatives campaigns. Guarantee that the marketing tactics for event creatives are coherent, evidence-based, and refined throughout each campaign, collecting insights after each campaign. Consistently analyze what other brands are doing in the market, in terms of 360 campaigns and our stance in comparison to the market. Develop and implement strategic event creatives plans tailoring approaches to maximize audience engagement and ROI. Identify key event creatives for Egypt, trends relevant to the brand and target demographics. Collaborate with cross-functional teams to ensure cohesive branding and messaging across all channels during event creatives campaigns. Manage the creative development of all event creatives assets, including creatives and headlines, digital and print, social media, ensuring alignment with the event creatives and brand identity with internal and external stakeholders. Manage the creative process between local creative agency, and HQ with all necessary alignments. Coordinate with the Trade Marketing team synergies for brand marketing initiatives on event creatives, enhancing customer and consumer experience as well as sales performance. Create analyzing tools to track campaign performance, analyze effectiveness, and make data-driven adjustments. Establish partnerships with relevant entities to amplify event creatives marketing reach and influence, while being locally relevant to Egyptian consumers. Provide post-campaign reports with detailed analysis and recommendations for future event creatives strategies.
 
 
 
 CREATIVE AND MEDIA SYNERGIES:
 
 
 
 Work with Brand Managers, the Media Agency, and Creative Agencies to deliver impactful, fit-for-purpose creative formats across our Red Bull advertising campaigns
 
 
 
 CREATIVE AGENCY MANAGEMENT:
 
 
 
 Manage the creative agency to inspire excellence and deliver best-practice integrated campaigns, with maximum effectiveness and efficiency, while constantly optimizing ways of working and exploring new, innovative ways to connect with consumers. Keep close cost-controlling systems in place, ensuring budget control and efficiency. Cultivate a collaborative culture and strong agency-client relationship, ensuring best practice planning and execution and account servicing Perform annual creative agency evaluation and develop/implement performance plans as needed.
 
 
 
 BUSINESS PLANNING:
 
 
 
 Contribute to the annual business planning process including analysis of creative effectiveness to deliver plans and initiatives that will grow brand health and sales Responsible for KPI setting, benchmarking, and controlling across all product marketing &amp; initiatives topics to increase the impact of our plans on an ongoing basis Manage and maintain the annual budget
 
 
 
 CONSUMER INSIGHTS AND MARKET RESEARCH:
 
 
 
 Turn data into compelling insights, which are actionable and relevant, and ensure these insights are addressed through adequate ideas and plans. When focusing on the younger segment of the target group, monitor the consumer&rsquo;s perception about brand and products in social media. Conduct competitive reviews to analyze our stance vs. other players in the market.
 
 
 
 CONSUMER ACTIVATIONS:
 
 
 
 Develop and implement strategies to drive consumer activation and engagement. Plan and execute a 360 consumer activation initiative to ensure comprehensive engagement across all touchpoints. Coordinate with marketing and sales teams to ensure alignment on consumer strategies. Manage different stakeholders from across the sales, marketing, operations, and finance teams to lead them to fully execute a 360 campaign. Manage consumer activation budget, ensuring expenditures align with company objectives and ROI expectations. Develop and execute promotional campaigns aimed at increasing consumer activation. Regularly report on campaign results and key performance indicators.
 
 
 
 EVENTS &amp; FLANKERS
 
 
 
 Create branding and through the line communication for specific marketing projects in strong collaboration with the respective marketing functions. Develop campaign identity for Sports, Culture, Field and Media Network projects ensuring the brand messaging is consistent and effective. Manage the creative agency in delivering top notch creatives for Key Visuals, Logos, and consumer messaging tools. That are relevant to campaign and will resonate with the target audience. Manage the creative agency to deliver on full on campaign identity. Work closely with an agency to develop a short teaser video for various events. This involves the storyboarding, video editing, and incorporating brand elements to create a compelling visual story that generates excitement and interest for the event. Collaborate with various departments such as marketing to ensure all designs align with the overall campaign strategy. Develop and maintain brand guidelines to ensure all internal and external communications are consistent and reflect the brand identity. Manage multiple projects simultaneously, meeting deadlines, and delivering high-quality work under pressure. Bring a high level of creativity and innovation to the role, constantly looking for fresh, exciting ways to present the brand to the world.
 
 
 
 PORTFOLIO MANAGEMENT &amp; NEW PRODUCT LAUNCHES:
 
 
 
 Develop and implement strategies to grow the current portfolio and address market opportunities. Conduct extensive analysis of our portfolio and make data-driven decisions to ensure the strongest portfolio is in place. Lead the full process of the product from request to arrival, including sales monitoring, creating labels, and overall management of all stages. Collaborate with sales and trade marketing teams to ensure successful product launches. Manage the end-to-end process of new product launches, including budget management and performance monitoring. Plan and implement 360 product launches leading other teams within sales, marketing, operations
 
 
 
 BRAND MANAGEMENT
 
 
 
 Participate in and contribute to the 'brand' aspect of marketing projects, including both on/off-premises and trade marketing. Develop new cross-functional instruments such as sales/marketing programs or trade marketing initiatives. Collaborate closely with the Brand Manager, regional marketing specialists and international HQ experts to exchange knowledge, align plans, and update each other with the latest insights. Initiate and engage in creative sessions to form strategies and evaluate the best practice case studies. Always maintain a 'consumer' and 'brand' perspective in every project, ensuring effective communication with the consumer, with a strong emphasis on digital and social media. Also, ensure all communication aligns with the brand's equity. Maintain or enhance the brand aspect of the trial and awareness study, including past 4 week/12-month consumption, top of mind awareness and brand prominence.
 
 
 
 PARTNERSHIP BUILDING
 
 
 
 Enhances service provision of the agency and fosters relationships between the client and agency. Establishes a robust, transparent, and trustworthy collaboration and cooperation with management and peers.
 
 
 
 Your areas of knowledge and expertise that matter most for this role:
 
 
 
 <ul>
 <li>
 5-7 years of experience in brand management, including crafting and executing comprehensive marketing strategies.
 </li>
 <li>
 In-depth understanding of brand positioning, brand equity development, and consumer marketing.
 </li>
 <li>
 Strong Leadership skills to fully lead on 360 campaigns with all stakeholders.
 </li>
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 Attention to detail to brand guidelines and corporate identity acting as the Brand Guardian.
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 Proven success in managing multi-channel brand campaigns.
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 Strong analytical skills and experience with performance measurement tools.
 </li>
 <li>
 Excellent project management and interpersonal skills.
 </li>
 <li>
 Proficiency in English, both written and spoken, with outstanding communication abilities.
 </li>
 </ul>
</div>

Brand Manager

MAGRABi Retail Group

<div>
 
 
 Job Purpose
 
 
 
 
 
 
 CRM Associate Manager play a key role in building customer relationship &amp; brand loyalty across our e-commerce and physical stores. This role will be responsible for developing, implementing, and optimizing a group-wide CRM strategy, working closely with teams like marketing, e-commerce, merchandising, operations teams..etc.
 
 
 This data-driven role will leverage the expertise in CRM platforms &amp; omni-channel marketing to craft compelling customer lifecycle communications. This will directly impact MAGRABi bottom line by improving key metrics like customer lifetime value (CLTV) and retention rate.
 
 
 
 
 
 
 Qualifications And Education
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in business administration, Marketing or any relevant field.
 </li>
 <li>
 Proficiency in CRM platforms (Emarsys or any similar CRM platform).
 </li>
 <li>
 Basic understanding of HTML.
 </li>
 <li>
 Proficiency in Microsoft Office Suite, including Excel and PowerPoint
 </li>
 </ul>
 
 
 
 
 
 Experience
 
 
 <ul>
 <li>
 7 to 10 years of experience in relevant field. Experience in CRM, Campaign Management. (E-Commerce, Retail or Service based industry &ldquo;Airlines, banks...etc.).
 </li>
 </ul>
 
 
 
 
 
 Job Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Develop, implement &amp; optimize CRM data driven marketing campaigns strategy (Acquisition, retention and reactivation) through different channels (SMS, Whatsapp, Emails, Web Notifications) to target different customers segments.
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 Prepare, update &amp; optimize the campaigns calendar in alignment with Creative, merchandising &amp; operations teams.
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 Setup and manage marketing automated customer journeys across all product categories.
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 Identify new CRM omnichannel opportunities to boost CRM KPIs like retention rate, frequency, repeat and lapsed customers reactivation.
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 Track and optimize all campaigns &amp; marketing automation activities to maximize ROI.
 </li>
 <li>
 Manage and oversee the internal, external resources and assets needed for the execution of campaigns &amp; automation activities (i.e. data, content, logistics etc )
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 <li>
 Ensure cross-functional cooperation and alignment with all stakeholders involved in the execution of CRM activities (Ex: Creative, E-commerce, Performance, Merchandising, B2B, Operations &amp; Customer Service) Prepare, own, and manage the CRM budget.
 </li>
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 Prepare weekly CRM country dashboard and recurrent reports.
 </li>
 <li>
 Implement and monitor customer data gathering activities and initiatives in stores &amp; E-commerce to ensure data hygiene.
 </li>
 <li>
 Manage regular CRM workshops &amp; trainings with stores team to bridge the gap between stores &amp; office.
 </li>
 <li>
 Lead and mentor team members, ensuring their growth and meeting their objectives effectively.
 </li>
 </ul>
</div>

Associate CRM Manager

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