director of product, new markets Jobs in Istanbul

director of product, new markets

social media & influencer lead Jobs in Istanbul

social media & influencer lead

assistant consumer insights assistant manager - personal care Jobs in Istanbul

assistant consumer insights assistant manager - personal care

commercial intelligence & insights manager Jobs in Istanbul

commercial intelligence & insights manager

consumer & market insights manager Jobs in Istanbul

consumer & market insights manager

consumer insights lead emerging markets

Flora Food Group

<div><div>About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.</div> 
Consumer Insights Lead- Emerging Markets

Location: Istanbul
Primary Location: Dubai (Alternative: Amsterdam)

About the position

We're looking for a bold, data-driven, consumer-loving insights leader to guide our journey. As the Consumer Insights Lead, you will be the voice of the consumer at the leadership table, fueling strategy, innovation, and execution with insights that matter.

Reporting to the SVP Marketing Emerging Markets, your mission will be to ensure every decision is backed by truth, relevance, and forward-thinking foresight. You will build step up our consumer understanding in the Emerging Markets.

What will you do
<ul>
<li>Strategic Insights Leadership: You will define and execute consumer insights strategy for the Emerging Markets, integrating traditional research with advanced analytics and AI- powered solutions to translate consumer insights into actionable business strategies and growth opportunities.</li>
<li>Consumer Understanding &amp; Research Excellence: Design and implement world class qualitative and quantitative research programs to identify macro and micro trends shaping the future of food, health, and sustainability across the Emerging Markets.</li>
<li>Market Intelligence &amp; Category Strategy: Use syndicated data sources monitor market trends and identify white space opportunities to develop actionable business insights which translate into growth.</li>
<li>Innovation &amp; Brand Acceleration: Partner with R&amp;D and Innovation teams to validate ideas, test new concepts, refine go-to-market plans and support brand teams.</li>
<li>Team Building &amp; Budget Mastery: Foster a culture of curiosity, experimentation, and continuous learning within the Emerging Markets marketing team. Optimize research investments and manage insights budget for maximum ROI.</li>
<li>Cross-Functional Collaboration: Partner closely with Marketing, Innovation, Sales, and Digital Commerce, IT and Data, Legal and relevant external teams into all business decisions as required.</li>
</ul>
So, what does it take to be successful in this role?

An Insight-Driven Strategist with 20+ years' experience in consumer insights, market research, or analytics especially in CPG, Food or wellness

A Storyteller with Impact: You distill data into compelling narratives that influence, inspire, and drive results; turning numbers into brand-defining moments.

Relentlessly Curious &amp; Insight-Obsessed: Expertise in advanced analytics and foresight capabilities

A Trusted Business Partner: You're more than a data provider&mdash;you're a strategic ally who shapes decisions, not just reports on them.

Consumer Champion: You live and breathe the voice of the consumer, thriving in fast-paced, purpose-driven environments where insight fuels action.

A Visionary with Foresight: You don't just spot trends&mdash;you connect the dots, turn signals into strategy, and insight into impact

What's next?

This is a career-defining opportunity to work with our high-impact brands in a high-energy, high-accountability environment. If you recognise yourself in this profile, apply now and be part of this exciting journey. Apply now at www.florafoodgroup.com

We prefer to receive your application before 10th December 2025.<div>
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.</div></div>

Consumer Insights Lead- Emerging Markets

Mattel, Inc.

<div>Company Description 
CREATIVITY IS OUR SUPERPOWER. It&rsquo;s our heritage and it&rsquo;s also our future. Because we don&rsquo;t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard&mdash;when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
Job Purpose:
To lead the consumer and shopper insights function for the PEM region (Poland, Greece, Turkey, South Africa, Export Markets &amp; Middle East), ensuring alignment with the broader EMEA strategy. This role involves leading small team, managing insight projects, and developing strategic insights that inform brand and business decisions. The position works closely with local markets and the EMEA insights team to ensure that insights are actionable, decisive, and implemented swiftly to drive business outcomes. Agility in decision-making and the ability to influence stakeholders at all levels are key to the success of this role. 
Job Description 
Main Tasks and Accountabilities:<ul><li>
Lead the Consumer, Business, and Shopper insights function for the PEM region, ensuring alignment with EMEA-wide objectives.</li><li>
Transform Market Insights into strong strategic plans to unlock opportunities and maximize volume in the region</li><li>
Make decisive strategic recommendations based on consumer insights to inform PEM&rsquo;s brand strategy, marketing decisions, and business outcomes.</li><li>
Manage a small team in delivering insights with agility, ensuring quick turnarounds and high impact across PEM markets.</li><li>
Ensure all insights are actionable and relevant, helping teams seize opportunities quickly and effectively.</li><li>
Influence key stakeholders across the PEM region and EMEA leadership by presenting compelling, data-driven insights that shape strategic decision-making.</li><li>
Collaborate with the EMEA insights team to maintain consistency in methodologies and frameworks, ensuring PEM-specific insights contribute to regional goals.</li><li>
Present key findings to PEM leadership, delivering persuasive, clear, and concise reports that guide strategic decisions.</li><li>
Oversee the planning and execution of both qualitative and quantitative research projects, ensuring efficient and agile project management.</li><li>
Monitor category and brand performance at retail, providing sharp, actionable insights to local teams (Sales, Finance, Marketing) and contributing to broader EMEA projects.</li></ul> 
Qualifications 
What We&rsquo;re Looking For:<ul><li>
University degree in social science, business administration, or a related field.</li><li>
At least 4-6 years of experience in a similar role, focused on strategy development and insights within a smaller region (PEM or similar).</li><li>
Experience in transforming Insights into powerful strategic plans to unlock opportunities and maximize business</li><li>
Experience leading a small team and conducting research projects, with a focus on market, consumer, and shopper insights.</li><li>
Experience working in a matrix organization and aligning regional strategies with broader EMEA business goals.</li><li>
Proven ability to influence stakeholders and lead strategy development, demonstrating agility and quick, informed decision-making in a multicultural environment.</li></ul>
Skills Required:<ul><li>
Strong leadership skills with the ability to manage a small team and make quick, informed decisions that drive key initiatives forward.</li><li>
Decisive and proactive in communicating insights to a range of stakeholders, including local leadership, brand teams, and research partners.</li><li>
Agility in decision-making and ability to pivot strategies quickly in a fast-paced environment.</li><li>
Exceptional influencing skills to engage and persuade stakeholders across different levels and departments, driving the adoption of insights-based strategies.</li><li>
Results-driven, self-motivated, with a strong ability to lead initiatives and act swiftly to meet business objectives.</li><li>
Excellent interpersonal skills, capable of managing relationships and fostering collaboration across different regions and departments.</li><li>
Strong project management skills with the ability to multitask and prioritize effectively in a dynamic environment.</li><li>
Experience working with syndicated data sources and research vendors, ensuring clarity and alignment on project goals.</li><li>
Understanding of marketing strategies, budgeting processes, and consumer behavior analysis.</li><li>
Proficient in MS Office, with experience in business intelligence tools (e.g., Tableau) being an advantage.</li><li>
Knowledge of local PEM languages and culture is valuable.</li></ul> 
Additional Information 
Don&rsquo;t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you&rsquo;re excited about this role but your past experience doesn&rsquo;t align perfectly with every qualification in the job description, we still encourage you to Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so here! You may be just the right candidate for this or other roles. 
 
How We Work: 
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:<ul><li>
We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.</li><li>
We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.</li><li>
We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.</li></ul>
Our Approach to Flexible Work: 
We embrace a flexible work model designed to empower a culture of growth, optimism, and wellbeing, where every employee can reach their full potential. Combining purposeful in-person collaboration with flexibility, our focus is to optimize performance and drive connection for moments that matter.
Who We Are: 
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas &amp; Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world&rsquo;s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Mattel&rsquo;s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.
Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers. 
 
Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment.
Videos to watch: 
The Culture at Mattel 
Corporate Philanthropy</div>

Commercial Intelligence & Insights Manager

Watsons Turkey

<div>
 
 
 About Watsons
 
 
 
 
 
 
 Watsons Turkey is a part of AS Watson Group, the world's largest international health and beauty retailer, operating over 17,000 stores under 12 retail brands across 31 markets with more than 130,000 employees. As of the 2024 fiscal year, AS Watson Group recorded a revenue of 24 billion USD and serves over 6 billion customers annually through its O+O (Offline plus Online) platforms, offering a technology-enabled retail experience. As the leading O+O health and beauty retailer in Asia, Watsons operates 8,000 stores and over 1,500 pharmacies across 16 markets in Asia, Europe, and the Middle East.
 
 
 
 
 
 Watsons Turkey is one of the leading beauty and personal care retailers in Turkey, with more than 450 stores in 66 cities and over 3,500 employees. It aims to make a positive difference in customers&rsquo; lives through its products and services.
 
 
 
 
 
 Watsons is Asia&rsquo;s No.1 Personal Care and Beauty Retailer.*Based on the results of the "Top 50 Customer Experience Brands" survey conducted by Campaign Asia with 9,000 participants across six Asian countries.
 
 
 
 
 
 
 * The data you share is protected and processed within the scope of the Personal Data Protection Law No. 6698 ("KVKK"). For detailed information, you can visit https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni.
 
 
 
 
 * 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu ("KVKK") kapsam&inodot;nda payla&scedil;m&inodot;&scedil; oldu&gbreve;unuz veriler korunmakta ve i&scedil;lenmektedir. Ayr&inodot;nt&inodot;l&inodot; bilgi i&ccedil;in https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni adresini ziyaret edebilirsiniz.
 
 
 
 
 
 
 
 Qualifications:
 
 
 
 
 
 <ul>
 <li>
 University degree in Business Administration, Marketing or related field
 </li>
 <li>
 10 years of proven experience in developing and implementing marketing strategies
 </li>
 <li>
 Good knowledge and experience with marketing strategy, media and project management
 </li>
 <li>
 Proven experience managing integrated marketing campaigns across digital, social, traditional, and emerging media channels.
 </li>
 <li>
 Creative/out of the box thinking
 </li>
 <li>
 Demonstrated success in developing and executing data-driven marketing strategies that drive growth, engagement, and ROI.
 </li>
 <li>
 Excellent command of English, both written and verbal
 </li>
 <li>
 Team player, dynamic, proactive, and critical thinker
 </li>
 </ul>
 
 
 
 
 
 Job Description:
 
 
 
 
 
 <ul>
 <li>
 Responsible for planning, developing, implementing, and managing the overall media strategy
 </li>
 <li>
 Managing and overseeing different marketing channels including stores
 </li>
 <li>
 Measuring ROI and KPIs
 </li>
 <li>
 Monitoring and evaluating online and ATL media campaigns
 </li>
 <li>
 Managing agency partner relationships; media agency, creative agency and Project based partnerships
 </li>
 <li>
 Leading Market Research with 3rd parties Using consumer insights
 </li>
 <li>
 Collaborate with related departments to realize the research projects
 </li>
 <li>
 Manage and attain budget objectives
 </li>
 <li>
 Development of customer marketing strategy based on insights and customer decision journey
 </li>
 </ul>
 
 
</div>

Marketing Strategy and Media Manager

Şölen

<div>
 
 
 Biscolata &amp; Amada
 
 
 
 
 Who We&rsquo;re Looking For
 
 
 
 
 Global Marketing Manager
 
 with a strong passion for FMCG and multicultural environments, skilled in building globally loved brands.
 
 
 .
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Proven experience in building and executing
 
 global brand strategies
 
 across multiple regions and culture.
 </li>
 <li>
 
 Design growth strategies and execute direction
 
 in emerging and developed markets fully aligned with business goals.
 </li>
 <li>
 
 Deep understanding of consumer behaviours
 
 and ability to adapt the outcomes into impactful marketing strategies.
 </li>
 <li>
 
 Experience in innovation pipelines from idea to launch
 
 . Manage global launches and campaings based on brand positioning and lifecycle.
 </li>
 <li>
 
 Proven experience managing brand P&amp;L through strategic pricing and portfolio
 
 mix optimization.
 </li>
 <li>
 Sucessfull track record in
 
 developing 360 degree campaigns
 
 for different regions.
 </li>
 <li>
 
 Strong ability
 
 to work closely and lead global and regional creative, media and research agencies.
 </li>
 <li>
 
 Strong collabration with cross functions
 
 (R&amp;D, regional marketing teams, sales, finance) to align marketing strategies.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 10+ years in brand, category within FMCG
 </li>
 <li>
 Excellent communication skills in English
 </li>
 <li>
 High resilience, motivation, strong communication and stakeholder leadership
 </li>
 <li>
 Analytical mindset; advanced planning &amp; organizational skills.
 </li>
 <li>
 Passionate about national and international brand growth
 </li>
 <li>
 Experience leading agencies/research partners and cross-functional teams; coaching/people leadership.
 </li>
 </ul>
 
 
 Location
 
 
 <ul>
 <li>
 
 Balance G&uuml;ne&scedil;li &ndash; Istanbul
 
 </li>
 </ul>
 
 
</div>

Global Marketing Manager

Unilever

<div>
 Unilever is currently hiring for
 
 Consumer Technical Insight (CTI), Claims and Engagement Assistant Manager &ndash; PTAB B&amp;W R&amp;D!
 
 
 
 
 About Unilever
 
 
 
 With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world.
 
 
 At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future.
 
 
 
 Beauty &amp; Wellbeing
 
 is a dynamic and fast-growing Business Group within Unilever, consisting of the Hair Care and Skin Care categories. This role supports the CTI, Claims and Engagement agenda across PTAB (Pakistan, Turkey, Arabia and Bangladesh), contributing to the delivery of superior products and compelling consumer experiences. It offers an exciting opportunity to work across diverse markets and collaborate with global and regional teams to build future-fit capabilities.
 
 
 
 Job Purpose
 
 
 
 Unilever is the place where you can bring your purpose to life with the work that you do &ndash; creating a better business and a better world. If you are a passionate, self-motivated, self-organized and detail-oriented person with a strong understanding of Beauty &amp; Wellbeing and/or Personal Care category products &amp; trends, a strong technical background in product performance assessments as well as the skill to work in a multiple stakeholder organization then this role is just for you!
 
 
 
 What Will Your Main Responsibilities Be
 
 
 
 The Consumer Technical Insight (CTI) team is a core function within R&amp;D, responsible for generating consumer insights, substantiating product claims, and driving engagement with both internal and external audiences. We are currently seeking an Assistant Manager to join our PTAB team, based in Istanbul, to support these critical activities across the region.
 
 
 <ul>
 <li>
 Collaborate closely with global and local CTI colleagues and key stakeholders across PTAB to ensure that consumer insights from the region are effectively captured and integrated at the appropriate stages of innovation and renovation projects.
 </li>
 <li>
 Lead end-to-end delivery of new product development, savings, and superiority projects across PTAB, ensuring alignment with both Business Group and PTAB stakeholders. This includes driving project execution from concept to launch, managing timelines and resources, and ensuring that product performance meets consumer expectations and competitive benchmarks.
 </li>
 <li>
 Support the development &amp; deployment of consumer-relevant product claims in collaboration with the global claims teams, helping to maximise impact, evaluate potential risks, and ensure alignment with key stakeholders across local markets.
 </li>
 <li>
 Deliver planning and execution of technical substantiation appraisal studies for consumer relevant product claims in the laboratory and in 3rd parties, run competitor monitoring activities, lead product sensory checks, lead technical readiness of the consumer understanding studies.
 </li>
 <li>
 Collaborate with Demand Creation leads across PTAB to co-develop engaging content and storytelling/knowledge based selling for both existing brands and new innovations, with a strong focus on social-first activation. Additionally, lead R&amp;D-led engagement sessions, ensuring that local consumer insights and product or technology communications are effectively brought to life and aligned with broader strategic objectives.
 </li>
 <li>
 Drive the execution of the regional CTI programme while actively contributing to the development of a unified CTI, Claims and Engagement capability across PTAB. Support capability building by fostering collaboration, sharing best practices, and enabling knowledge transfer across markets and teams to strengthen functional excellence and future readiness.
 
 
 </li>
 </ul>
 
 What You Need To Succeed
 
 
 
 
 Experiences &amp; Qualifications
 
 
 
 <ul>
 <li>
 Educated in science, engineering, market research, or any of the physical sciences, marketing, or business disciplines.
 </li>
 <li>
 Minimum 3 years of experience in an FMCG R&amp;D function, preferably within Beauty &amp; Wellbeing and/or Personal Care categories.
 </li>
 <li>
 Strong skills in technical data handling, analysis, and interpretation, with hands-on experience using MS Excel or similar tools, and preferably statistical analysis software such as JMP.
 </li>
 <li>
 Familiarity with consumer testing methodologies &amp; competitor monitoring and trend analysis is essential.
 </li>
 <li>
 Effective stakeholder management and business partnering skills, with the ability to influence across functions and geographies.
 </li>
 <li>
 Excellent communicator, able to translate complex scientific concepts into clear, compelling messages for diverse stakeholders including brand teams, customer development, regulators, trade partners, and consumers.
 </li>
 <li>
 Comfortable navigating complex global networks and leading multi-functional, multi-cultural teams across regions.
 </li>
 <li>
 A growth mindset, technical depth, agility, and a strong passion for high performance are essential.
 </li>
 <li>
 Fluency in English (written and verbal) is mandatory, as the role requires clear communication across regional and global teams.
 
 
 </li>
 </ul>
 
 Skills
 
 
 
 <ul>
 <li>
 Data Generation, Quality &amp; Value
 </li>
 <li>
 Technical Communication
 </li>
 <li>
 Agile Delivery
 </li>
 <li>
 Data analytics
 </li>
 <li>
 Digital Tool Proficiency
 </li>
 <li>
 Innovation Execution
 </li>
 <li>
 High level of attention to detail and self-organization
 
 
 </li>
 </ul>
 
 Leadership
 
 
 
 <ul>
 <li>
 You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
 </li>
 <li>
 As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
 </li>
 </ul>
 <ul>
 <li>
 Critical SOL (Standards of Leadership) Behaviors
 </li>
 <ul>
 <li>
 PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner&rsquo;s mindset, using data and insight to make decisions.
 </li>
 <li>
 PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
 </li>
 <li>
 CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
 </li>
 <li>
 PURPOSE &amp; SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
 </li>
 <li>
 AGILITY: Explores the world around them, continually learning and developing their skills.
 
 </li>
 </ul>
 </ul>
 Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
 
 
 
 Additional Information
 
 
 
 Hybrid working with 3 days of office work (Main location is Umraniye Head Office. Based on project tasks/requirements, occasional work will require presence in Sar&inodot;gazi Pilot Plant office.)
 
 
 Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
</div>

Consumer Technical Insight (CTI), Claims and Engagement Assistant Manager – PTAB B&W R&D

<div><div>Unilever is currently hiring for Consumer Technical Insight (CTI), Claims and Engagement Assistant Manager &ndash; PTAB B&amp;W R&amp;D!
ABOUT UNILEVER</div>
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future.
Beauty &amp; Wellbeing is a dynamic and fast-growing Business Group within Unilever, consisting of the Hair Care and Skin Care categories. This role supports the CTI, Claims and Engagement agenda across PTAB (Pakistan, Turkey, Arabia and Bangladesh), contributing to the delivery of superior products and compelling consumer experiences. It offers an exciting opportunity to work across diverse markets and collaborate with global and regional teams to build future-fit capabilities.
JOB PURPOSE
Unilever is the place where you can bring your purpose to life with the work that you do &ndash; creating a better business and a better world. If you are a passionate, self-motivated, self-organized and detail-oriented person with a strong understanding of Beauty &amp; Wellbeing and/or Personal Care category products &amp; trends, a strong technical background in product performance assessments as well as the skill to work in a multiple stakeholder organization then this role is just for you!
WHAT WILL YOUR MAIN RESPONSIBILITIES BE
The Consumer Technical Insight (CTI) team is a core function within R&amp;D, responsible for generating consumer insights, substantiating product claims, and driving engagement with both internal and external audiences. We are currently seeking an Assistant Manager to join our PTAB team, based in Istanbul, to support these critical activities across the region.<ul><li>
Collaborate closely with global and local CTI colleagues and key stakeholders across PTAB to ensure that consumer insights from the region are effectively captured and integrated at the appropriate stages of innovation and renovation projects.</li><li>
Lead end-to-end delivery of new product development, savings, and superiority projects across PTAB, ensuring alignment with both Business Group and PTAB stakeholders. This includes driving project execution from concept to launch, managing timelines and resources, and ensuring that product performance meets consumer expectations and competitive benchmarks.</li><li>
Support the development &amp; deployment of consumer-relevant product claims in collaboration with the global claims teams, helping to maximise impact, evaluate potential risks, and ensure alignment with key stakeholders across local markets.</li><li>
Deliver planning and execution of technical substantiation appraisal studies for consumer relevant product claims in the laboratory and in 3rd parties, run competitor monitoring activities, lead product sensory checks, lead technical readiness of the consumer understanding studies.</li><li>
Collaborate with Demand Creation leads across PTAB to co-develop engaging content and storytelling/knowledge based selling for both existing brands and new innovations, with a strong focus on social-first activation. Additionally, lead R&amp;D-led engagement sessions, ensuring that local consumer insights and product or technology communications are effectively brought to life and aligned with broader strategic objectives.</li><li>
Drive the execution of the regional CTI programme while actively contributing to the development of a unified CTI, Claims and Engagement capability across PTAB. Support capability building by fostering collaboration, sharing best practices, and enabling knowledge transfer across markets and teams to strengthen functional excellence and future readiness.</li></ul>
WHAT YOU NEED TO SUCCEED
Experiences &amp; Qualifications<ul><li>
Educated in science, engineering, market research, or any of the physical sciences, marketing, or business disciplines.</li><li>
Minimum 3 years of experience in an FMCG R&amp;D function, preferably within Beauty &amp; Wellbeing and/or Personal Care categories.</li><li>
Strong skills in technical data handling, analysis, and interpretation, with hands-on experience using MS Excel or similar tools, and preferably statistical analysis software such as JMP.</li><li>
Familiarity with consumer testing methodologies &amp; competitor monitoring and trend analysis is essential.</li><li>
Effective stakeholder management and business partnering skills, with the ability to influence across functions and geographies.</li><li>
Excellent communicator, able to translate complex scientific concepts into clear, compelling messages for diverse stakeholders including brand teams, customer development, regulators, trade partners, and consumers.</li><li>
Comfortable navigating complex global networks and leading multi-functional, multi-cultural teams across regions.</li><li>
A growth mindset, technical depth, agility, and a strong passion for high performance are essential.</li><li>
Fluency in English (written and verbal) is mandatory, as the role requires clear communication across regional and global teams.</li></ul>
Skills<ul><li>
Data Generation, Quality &amp; Value</li><li>
Technical Communication</li><li>
Agile Delivery</li><li>
Data analytics</li><li>
Digital Tool Proficiency</li><li>
Innovation Execution</li><li>
High level of attention to detail and self-organization</li></ul>
Leadership<ul><li>
You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.</li><li>
As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.</li></ul><ul><li>
Critical SOL (Standards of Leadership) Behaviors<ul><li>
PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner&rsquo;s mindset, using data and insight to make decisions.</li><li>
PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.</li><li>
CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.</li><li>
PURPOSE &amp; SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.</li><li>
AGILITY: Explores the world around them, continually learning and developing their skills.</li></ul></li></ul>
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.<div>
ADDITIONAL INFORMATION</div>
Hybrid working with 3 days of office work (Main location is Umraniye Head Office. Based on project tasks/requirements, occasional work will require presence in Sar&#305;gazi Pilot Plant office.)
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.</div>

Anker Innovations

<div>
 
 Anker Innovations is a forward-thinking company dedicated to pioneering innovative solutions in consumer electronics. Our mission is to deliver exceptional products and services that enhance the lives of our customers. As we continue to expand our footprint, we are seeking a talented Marketing Manager to join our team and drive our presence in the Turkish market across our different brands. You will be responsible for developing and implementing our brand and product marketing strategy in the Turkish market for our 3 major brands: Anker, eufy and soundcore. You will lead a team of Brand Managers, work closely with Sales and Go-to-Market Managers, cooperate with key customers and our Central Marketing team to achieve regional business objectives. This position will be based in Istanbul.
 
 
 
 
 
 
 Responsibilities:
 
 
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 Develop annual Turkey brand strategic plans based on brand objectives and local consumer insight, including event calendars, content development, and integrated marketing.
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 Develop &amp; execute Turkey new product launch strategies and campaigns, including co-MKT activities with strategic customers to achieve brand and business goals.
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 Implement brand perception plans (copy, visual concepts, events) based on marketing strategies, product positioning, and selling points.
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 Coordinate &amp; develop media strategies and plans based on brand and new product launch objectives.
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 Oversee content marketing; develop and maintain influencer relationships on social media platforms; analyze market and consumer needs and adjust content strategies.
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 Collect user and brand insights from other markets and or competitors, innovative cross-industry cases, and competitive intelligence; provide reporting to support strategic decision-making.
 </li>
 </ul>
 <li>
 </li>
 
 
 Requirements:
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Communications, Business, or a related field.
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 +6 years of experience in Brand, Product and or E-Commerce Marketing, in the Turkish market.
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 Proven track record of developing and executing successful Brand and Co-Marketing campaigns.
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 Excellent written and verbal communication skills in both Turkish and English. Mandatory.
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 Strong understanding of social media platforms, tools, and analytics.
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 Ability to lead a team in a fast-paced environment.
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 <li>
 Creative thinker with strong problem-solving skills and attention to detail.
 </li>
 </ul>
 
 
</div>

Lead Brand Manager TR

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