performance marketing specialist Jobs in Istanbul

performance marketing specialist

commercial intelligence & insights manager Jobs in Istanbul

commercial intelligence & insights manager

assistant consumer insights assistant manager - personal care Jobs in Istanbul

assistant consumer insights assistant manager - personal care

consumer insights associate manager (all food brands) Jobs in Istanbul

consumer insights associate manager (all food brands)

marketing specialist (web) Jobs in Istanbul

marketing specialist (web)

consumer insights specialist

Flora Food Group

<div><div>About Flora Food Group

We offer consumers a compelling choice in four growing categories: butters and spreads, creams, liquids and cheeses. We hold leadership positions in many of the 100 countries we operate in, with iconic brands including Flora, Becel+ProActiv, Blue Band, Country Crock, I Can't Believe It's Not Butter, Rama, and Violife, together with our local brands and Professional business.

Global branded food champion Flora Food Group, offers the next generation of delicious, natural, nutritious food. Our products are more affordable and more sustainable than their dairy equivalents.</div> 
Consumer Insights Lead- Emerging Markets

Location: Istanbul
Primary Location: Dubai (Alternative: Amsterdam)

About the position

We're looking for a bold, data-driven, consumer-loving insights leader to guide our journey. As the Consumer Insights Lead, you will be the voice of the consumer at the leadership table, fueling strategy, innovation, and execution with insights that matter.

Reporting to the SVP Marketing Emerging Markets, your mission will be to ensure every decision is backed by truth, relevance, and forward-thinking foresight. You will build step up our consumer understanding in the Emerging Markets.

What will you do
<ul>
<li>Strategic Insights Leadership: You will define and execute consumer insights strategy for the Emerging Markets, integrating traditional research with advanced analytics and AI- powered solutions to translate consumer insights into actionable business strategies and growth opportunities.</li>
<li>Consumer Understanding &amp; Research Excellence: Design and implement world class qualitative and quantitative research programs to identify macro and micro trends shaping the future of food, health, and sustainability across the Emerging Markets.</li>
<li>Market Intelligence &amp; Category Strategy: Use syndicated data sources monitor market trends and identify white space opportunities to develop actionable business insights which translate into growth.</li>
<li>Innovation &amp; Brand Acceleration: Partner with R&amp;D and Innovation teams to validate ideas, test new concepts, refine go-to-market plans and support brand teams.</li>
<li>Team Building &amp; Budget Mastery: Foster a culture of curiosity, experimentation, and continuous learning within the Emerging Markets marketing team. Optimize research investments and manage insights budget for maximum ROI.</li>
<li>Cross-Functional Collaboration: Partner closely with Marketing, Innovation, Sales, and Digital Commerce, IT and Data, Legal and relevant external teams into all business decisions as required.</li>
</ul>
So, what does it take to be successful in this role?

An Insight-Driven Strategist with 20+ years' experience in consumer insights, market research, or analytics especially in CPG, Food or wellness

A Storyteller with Impact: You distill data into compelling narratives that influence, inspire, and drive results; turning numbers into brand-defining moments.

Relentlessly Curious &amp; Insight-Obsessed: Expertise in advanced analytics and foresight capabilities

A Trusted Business Partner: You're more than a data provider&mdash;you're a strategic ally who shapes decisions, not just reports on them.

Consumer Champion: You live and breathe the voice of the consumer, thriving in fast-paced, purpose-driven environments where insight fuels action.

A Visionary with Foresight: You don't just spot trends&mdash;you connect the dots, turn signals into strategy, and insight into impact

What's next?

This is a career-defining opportunity to work with our high-impact brands in a high-energy, high-accountability environment. If you recognise yourself in this profile, apply now and be part of this exciting journey. Apply now at www.florafoodgroup.com

We prefer to receive your application before 10th December 2025.<div>
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.</div></div>

Consumer Insights Lead- Emerging Markets

PepsiCo

<div>
 
 Overview
 
 
 
 
 Are you ready to explore PepsiCo and be part of this iconic multinational?
 
 
 
 PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.
 
 
 Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?
 
 
 Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.
 
 
 We are looking for a Consumer Insights Associate Manager (All Food Brands) to join our Marketing team based in Istanbul. The individual will be responsible for Consumer Insights Associate Manager (All Food Brands) and directly report to Senior Consumer Insights Manager.
 
 
 
 
 A Space to Be You
 
 
 
 
 PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.
 
 
 
 Responsibilities
 
 
 
 Role will lead the &ldquo;Brand Insights&rdquo;, &ldquo;Content Insights&rdquo; and &ldquo;Growth Insights&rdquo; projects and processes for all food brands to drive growth for all channels via co-designing Brand Growth Strategy, developing and strengthening consumer insights, optimizing the create calendars, validation of creative ideas for communication for all food brands, leading ICP process, developing and managing tools and learnings. Main Objective: Catalyze short and long term growth thru designing Insights-led strategy, improve standards of brand communication, designing and optimizing the portfolio.
 
 
 Brand Insights:
 
 
 <ul>
 <li>
 Develop brand positioning and strategy insights by analyzing and understanding the functional and emotional foot print of all food brands brand, role and source of growth. Emotional territory and communication style of all food brands and competition and feeding the learnings into brand development and ICP processes.
 
 
 </li>
 </ul>
 Content Insights:
 
 
 Creative and Content Development:
 
 
 <ul>
 <li>
 Lead and execute validation and optimization of creative concepts by identifying test tools and methodologies, ensure evaluation of all ideas vs norms/Action standards. Identify optimization opportunities and co-lead development with brand create teams. Provide consultancy on concept development stage according to meta-learnings.
 </li>
 <li>
 Lead and execute pack design tests by identifying test tools and methodologies, ensure evaluation of all new pack design vs norms actions standards. Evaluate all pack design according to visibility, desirability and fit to brand, identify optimization opportunities and feed into brand development process.
 </li>
 <li>
 Lead and execute new creative idea tests by identifying test tools and methodologies, ensure evaluation of new creative ideas vs norms/ actions standards. Evaluate creative ideas according to fit to brand, fit to strategy and growth potential, identify strength and opportunities and optimization actions.
 
 
 </li>
 </ul>
 Content Qualification Insights:
 
 
 <ul>
 <li>
 Lead validation process of all brand hero content utilizing the ADA tools, evaluate all vs action standards, identify short term growth and long term brand power potentials, optimization opportunities and provide reco for create teams.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 University degree
 </li>
 <li>
 At least 8 years of insights experience
 </li>
 <li>
 Have proven examples of leadership &amp; influence skills
 </li>
 <li>
 Have strong time management capabilities
 </li>
 <li>
 Fluent in English and Turkish
 </li>
 <li>
 High ownership
 </li>
 <li>
 Trustable team player
 </li>
 <li>
 Stake holder management from different backgrounds
 </li>
 <li>
 Analytical thinking &amp; story telling via merging different sources
 </li>
 <li>
 Ability to have multitasking muscle
 </li>
 <li>
 Have quick adoption on changes
 </li>
 <li>
 Project Management - have robust experience of managing multi functional processes with multiple senior stakeholders.
 </li>
 <li>
 Strategic Insights - have a good command on how to generate and interpret big scale consumer insights, data and mega trends and their impacts on consumers and categories to develop actionable insights.
 </li>
 <li>
 Consumer Insights - to understand how to define certain types of audiences that fit to brand`s targets and how brands work with their generic and specific target audiences (growth targets definition, audience segmentation and prioritization, communication development for specific target audiences etc.)
 </li>
 <li>
 Analytical background - to be clear how to work with different types of data / analytical-minded approach and attention to details
 </li>
 </ul>
</div>

Consumer Insights Associate Manager (All Food Brands)

<div>Overview:
<div>
Are you ready to explore PepsiCo and be part of this iconic multinational?</div><div></div><div> 
PepsiCo's strength is its people. Around the world, we're working hard to give people the tastes they crave and the nutrition they need. We dream globally and act locally, constantly innovating to sustain our planet, our people, our communities, and our business practices for winning together. We are committed to Performance with Purpose; pushing to be best and fully committed to the people we share the planet with.</div><div></div><div> 
Seize the day for real life on the job Learning? Enjoy some flexibility that will ensure you are balancing your personal and professional life?</div><div></div><div> 
Our employees are at the heart of PepsiCo. Through the Company's dedication to Talent Sustainability, we continue to support the development of employees.</div><div></div><div> 
We are looking for a Consumer Insights Associate Manager (All Food Brands) to join our Marketing team based in Istanbul. The individual will be responsible for Consumer Insights Associate Manager (All Food Brands) and directly report to Senior Consumer Insights Manager.</div><div></div><div> 
A Space to Be You
</div><div>PepsiCo is an equal opportunity employer. We are committed to providing an accessible, inclusive, open and welcoming workplace environment for people with different abilities, backgrounds, lifestyles, sexual orientation, gender identity, needs and expectations, helping all individuals to make the most of their professional potential.</div>
Responsibilities:
<div>
Role will lead the &ldquo;Brand Insights&rdquo;, &ldquo;Content Insights&rdquo; and &ldquo;Growth Insights&rdquo; projects and processes for all food brands to drive growth for all channels via co-designing Brand Growth Strategy, developing and strengthening consumer insights, optimizing the create calendars, validation of creative ideas for communication for all food brands, leading ICP process, developing and managing tools and learnings. Main Objective: Catalyze short and long term growth thru designing Insights-led strategy, improve standards of brand communication, designing and optimizing the portfolio.</div><div></div><div> 
Brand Insights:</div><ul><li>
Develop brand positioning and strategy insights by analyzing and understanding the functional and emotional foot print of all food brands brand, role and source of growth. Emotional territory and communication style of all food brands and competition and feeding the learnings into brand development and ICP processes.</li></ul><div>
Content Insights:</div><div>
Creative and Content Development:</div><ul><li>
Lead and execute validation and optimization of creative concepts by identifying test tools and methodologies, ensure evaluation of all ideas vs norms/Action standards. Identify optimization opportunities and co-lead development with brand create teams. Provide consultancy on concept development stage according to meta-learnings.</li><li>
Lead and execute pack design tests by identifying test tools and methodologies, ensure evaluation of all new pack design vs norms actions standards. Evaluate all pack design according to visibility, desirability and fit to brand, identify optimization opportunities and feed into brand development process.</li><li>
Lead and execute new creative idea tests by identifying test tools and methodologies, ensure evaluation of new creative ideas vs norms/ actions standards. Evaluate creative ideas according to fit to brand, fit to strategy and growth potential, identify strength and opportunities and optimization actions.</li></ul><div>
Content Qualification Insights:</div><ul><li>
Lead validation process of all brand hero content utilizing the ADA tools, evaluate all vs action standards, identify short term growth and long term brand power potentials, optimization opportunities and provide reco for create teams.</li></ul>
Qualifications:
<ul><li>University degree</li><li>
At least 8 years of insights experience</li><li>
Have proven examples of leadership &amp; influence skills</li><li>
Have strong time management capabilities</li><li>
Fluent in English and Turkish</li><li>
High ownership</li><li>
Trustable team player</li><li>
Stake holder management from different backgrounds</li><li>
Analytical thinking &amp; story telling via merging different sources</li><li>
Ability to have multitasking muscle</li><li>
Have quick adoption on changes</li><li>
Project Management &ndash; have robust experience of managing multi functional processes with multiple senior stakeholders.</li><li>
Strategic Insights &ndash; have a good command on how to generate and interpret big scale consumer insights, data and mega trends and their impacts on consumers and categories to develop actionable insights.</li><li>
Consumer Insights &ndash; to understand how to define certain types of audiences that fit to brand`s targets and how brands work with their generic and specific target audiences (growth targets definition, audience segmentation and prioritization, communication development for specific target audiences etc.)</li><li>
Analytical background &ndash; to be clear how to work with different types of data / analytical-minded approach and attention to details</li></ul></div>

Menarini Türkiye

<div>
 
 We are looking for a
 
 &ldquo;Business Insight and Customer Engagement Process Leader&rdquo;
 
 for our Business Operations team in Istanbul.
 
 
 
 
 
 
 Job Description
 
 
 
 
 
 
 
 Business Insights
 
 
 <ul>
 <li>
 Lead the generation, analysis, and interpretation of data from multiple sources (sales, market research, CRM, competitive intelligence, digital engagement metrics) to support strategic and operational decision-making.
 </li>
 <li>
 Deliver timely, relevant, and actionable insights to senior management, brand teams, and field force leadership.
 </li>
 <li>
 Partner with marketing and sales leaders to define KPIs, measure performance, and recommend adjustments to tactics or strategy.
 </li>
 <li>
 Manage and optimize market research activities (qualitative and quantitative) to deepen understanding of customer needs, behaviors, and preferences.
 </li>
 <li>
 Develop predictive and trend analyses to anticipate market changes and identify growth opportunities.
 </li>
 </ul>
 
 
 
 
 
 Customer Engagement Process Management
 
 
 <ul>
 <li>
 Design, implement, and continuously improve the omnichannel customer engagement model in alignment with company strategy and compliance requirements.
 </li>
 <li>
 Ensure processes enable a seamless, personalized, and compliant customer experience across channels (face-to-face, remote, digital, events, congresses).
 </li>
 <li>
 Drive the implementation of the new CRM system in close alignment with regional and country strategic priorities.
 </li>
 <li>
 Drive adoption and effective use of CRM and engagement tools by the field force and medical teams. Monitor engagement quality and effectiveness, recommending process refinements and capability-building initiatives.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Collaboration
 
 
 <ul>
 <li>
 Collaborate with Sales Force Effectiveness, Digital, Medical Affairs, Marketing, and IT to ensure integrated insight generation and engagement strategies.
 </li>
 <li>
 Serve as the point of contact for global/regional BI &amp; engagement process initiatives, adapting global frameworks to local market needs.
 </li>
 <li>
 Support launch excellence and lifecycle management by embedding customer insight into planning.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 University degree in Business, Economics, Engineering, or related fields.
 </li>
 <li>
 Minimum 5 years of experience in business insights, analytics, market research, or customer engagement processes.
 </li>
 <li>
 Experience in the pharmaceutical or healthcare sector is a strong advantage.
 </li>
 <li>
 Strong analytical, problem-solving, and project management skills.
 </li>
 <li>
 Hands-on experience with CRM systems and omnichannel engagement tools.
 </li>
 <li>
 Excellent command of English.
 </li>
 </ul>
 
 
 
 
 As Menarini Sa&gbreve;l&inodot;k ve &Idot;la&ccedil; San. ve Tic. A.&Scedil;. (&ldquo;Menarini Turkey&rdquo;), we process your personal data in accordance with the Law on the Protection of Personal Data No. 6698 (&ldquo;KVKK&rdquo;) and the applicable legislation. Your personal data are processed for the purpose of conducting recruitment procedures. For detailed information regarding the processing of your personal data, you may review the
 
 &ldquo;Information Notice on the Processing of Personal Data of Job Applicants&rdquo;
 
 available at https://www.menarini.com.tr.
 
 
 
</div>

Customer Engagement & Business Insight Process Leader

Kuveyt Türk Yatırım

<div>
 
 Finans sekt&ouml;r&uuml;ne yeni bir soluk ve alternatif getirmeyi ama&ccedil;layarak 1989 y&inodot;l&inodot;nda kurulmu&scedil; olan Kuveyt T&uuml;rk, her ge&ccedil;en g&uuml;n artan performans&inodot; ve geni&scedil;leyen &scedil;ube a&gbreve;&inodot; ile Kat&inodot;l&inodot;m Bankalar&inodot; aras&inodot;nda lider ve faizsiz bankac&inodot;l&inodot;k alan&inodot;nda kaliteyi ve yenilikleri belirleyen bir kurum konumuna yerle&scedil;mi&scedil;tir.
 
 
 Mevcut pozisyonunu daha da yukar&inodot;lara ta&scedil;&inodot;yarak T&uuml;rkiye'nin &ouml;nde gelen bankalar&inodot; aras&inodot;nda yer almay&inodot; hedefleyen Kuveyt T&uuml;rk, b&uuml;y&uuml;mesini &ouml;n&uuml;m&uuml;zdeki d&ouml;nemde de s&uuml;rd&uuml;rmeye devam edecektir.
 
 
 Bu kapsamda her ge&ccedil;en g&uuml;n &ouml;nemi daha da artan sermaye piyasalar&inodot;nda b&uuml;y&uuml;mek ve rol oynamak &uuml;zere Kuveyt T&uuml;rk Yat&inodot;r&inodot;m Menkul De&gbreve;erler &Scedil;irketi kurulmu&scedil;tur.
 
 
 
 
 
 
 &Scedil;irketimizde
 
 
 Pazarlama ve M&uuml;&scedil;teri Analiti&gbreve;i(&Idot;&ccedil;g&ouml;r&uuml;) Uzman&inodot;
 
 
 olarak
 
 dijital pazarlama, marka y&ouml;netimi ve m&uuml;&scedil;teri deneyimi s&uuml;re&ccedil;lerinde
 
 etkin rol &uuml;stlenecek; dinamik, inisiyatif alabilecek, ba&scedil;ar&inodot; odakl&inodot;, pozitif d&uuml;&scedil;&uuml;nen tak&inodot;m arkada&scedil;lar&inodot; aramaktay&inodot;z.
 
 
 
 
 
 
 
 ARANAN N&Idot;TEL&Idot;KLER
 
 
 
 
 
 <ul>
 <li>
 &Uuml;niversitelerin &ouml;rg&uuml;n e&gbreve;itim veren &Idot;&Idot;BF, Y&ouml;netim Bili&scedil;im Sistemleri, End&uuml;stri/&Idot;&scedil;letme M&uuml;hendisli&gbreve;i veya ilgili b&ouml;l&uuml;mlerinden mezun,
 </li>
 <li>
 Dijital pazarlama alan&inodot;nda en az 2 y&inodot;l deneyimli, yat&inodot;r&inodot;m veya finans alan&inodot;na ilgi duyan,
 </li>
 <li>
 Dijital bankac&inodot;l&inodot;k, yat&inodot;r&inodot;m uygulamalar&inodot; ve yeni teknolojilere merakl&inodot;,
 </li>
 <li>
 Web ve mobil platformlar &uuml;zerinden hedef kitleye uygun kampanya olu&scedil;turabilen,
 </li>
 <li>
 SEO, i&ccedil;erik pazarlamas&inodot;, temel UX kavramlar&inodot;, performans pazarlamas&inodot; ve kampanya y&ouml;netimi konusunda deneyimli,
 </li>
 <li>
 Veri analizi, segmentasyon, m&uuml;&scedil;teri davran&inodot;&scedil;&inodot; ve d&ouml;n&uuml;&scedil;&uuml;m optimizasyonu konular&inodot;nda bilgi sahibi,
 </li>
 <li>
 Proje planlama ve koordinasyon yetkinli&gbreve;i geli&scedil;mi&scedil;,
 </li>
 <li>
 Analitik d&uuml;&scedil;&uuml;nme, problem &ccedil;&ouml;zme, raporlama ve organizasyon becerileri g&uuml;&ccedil;l&uuml;,
 </li>
 <li>
 Ekip &ccedil;al&inodot;&scedil;mas&inodot;na yatk&inodot;n, sonu&ccedil; odakl&inodot; ve sorumluluk alabilen
 </li>
 <li>
 Yaz&inodot;l&inodot;, s&ouml;zl&uuml; ileti&scedil;im kurabilecek ve alan&inodot;ndaki geli&scedil;meleri ara&scedil;t&inodot;r&inodot;p &ouml;&gbreve;renebilecek seviyede &Idot;ngilizce bilen
 </li>
 </ul>
 
 
 
 
 &ccedil;al&inodot;&scedil;ma arkada&scedil;&inodot; aramaktay&inodot;z.
 
 
 
 
 
 
 
 
 
 &Idot;&Scedil; TANIMI
 
 
 
 
 
 <ul>
 <li>
 CRM ve kampanya y&ouml;netimi altyap&inodot;lar&inodot;n&inodot; dijital pazarlama hedeflerine uygun &scedil;ekilde kurgulamak ve y&ouml;netmek,
 </li>
 <li>
 E-posta, push bildirim, SMS ve di&gbreve;er dijital ileti&scedil;im kanallar&inodot;n&inodot;n performans&inodot;n&inodot; art&inodot;rmaya y&ouml;nelik stratejiler geli&scedil;tirmek,
 </li>
 <li>
 Web sitesi, mobil uygulama ve 3. taraf platformlarda tan&inodot;t&inodot;m, tutundurma ve kampanya y&ouml;netimini y&uuml;r&uuml;tmek,
 </li>
 <li>
 Organik trafik, d&ouml;n&uuml;&scedil;&uuml;m, ba&scedil;vuru, m&uuml;&scedil;teri kazan&inodot;m&inodot; ve i&scedil;lem hacmini art&inodot;rmaya y&ouml;nelik analitik pazarlama kurgular&inodot;n&inodot; planlamak ve uygulamak,
 </li>
 <li>
 SEO, i&ccedil;erik y&ouml;netimi, UX/UI tasar&inodot;m ve medya ajanslar&inodot;yla koordinasyonu sa&gbreve;lamak.
 </li>
 <li>
 Marka ileti&scedil;imi, &uuml;r&uuml;n tan&inodot;t&inodot;m&inodot;, duyurular, kampanyalar ve sekt&ouml;rel g&uuml;ndeme y&ouml;nelik i&ccedil;erik &uuml;retimi s&uuml;re&ccedil;lerinde aktif rol almak,
 </li>
 <li>
 Kurumsal ileti&scedil;im, PR ve sosyal medya ekipleriyle koordineli &ccedil;al&inodot;&scedil;arak b&uuml;t&uuml;nle&scedil;ik pazarlama faaliyetlerini y&uuml;r&uuml;tmek,
 </li>
 <li>
 Rakip ileti&scedil;im stratejilerini ve pazarlama uygulamalar&inodot;n&inodot; d&uuml;zenli analiz etmek; i&ccedil;g&ouml;r&uuml; ve aksiyon &ouml;nerileri geli&scedil;tirmek,
 </li>
 <li>
 Dijital ve geleneksel mecralar&inodot; birlikte de&gbreve;erlendirerek &ccedil;ok kanall&inodot; pazarlama ileti&scedil;im planlar&inodot; haz&inodot;rlamak.
 </li>
 <li>
 M&uuml;&scedil;teri ya&scedil;am d&ouml;ng&uuml;s&uuml;ne uygun aktivasyon, kullan&inodot;m, i&scedil;lem ve sadakat s&uuml;re&ccedil;lerini tasarlamak,
 </li>
 <li>
 M&uuml;&scedil;terileri segmentlere ay&inodot;rarak her segment i&ccedil;in &ouml;zelle&scedil;tirilmi&scedil; ileti&scedil;im ak&inodot;&scedil;lar&inodot;n&inodot;, teklifleri ve deneyim iyile&scedil;tirmelerini olu&scedil;turmak,
 </li>
 <li>
 Web, mobil uygulama ve ileti&scedil;im kanallar&inodot;nda u&ccedil;tan uca m&uuml;&scedil;teri deneyimini analiz ederek sorun noktalar&inodot;n&inodot; belirlemek ve iyile&scedil;tirme &ouml;nerilerini geli&scedil;tirmek,
 </li>
 <li>
 Kullan&inodot;c&inodot; davran&inodot;&scedil;lar&inodot;, funnel verileri, d&ouml;n&uuml;&scedil;&uuml;m oranlar&inodot;, &inodot;s&inodot; haritalar&inodot; ve benzeri analitik ara&ccedil;lardan elde edilen i&ccedil;g&ouml;r&uuml;leri pazarlama stratejilerine entegre etmek.
 </li>
 <li>
 Kampanya performanslar&inodot;n&inodot; &ouml;l&ccedil;mek, optimizasyon f&inodot;rsatlar&inodot;n&inodot; belirlemek ve iyile&scedil;tirme aksiyonlar&inodot;n&inodot; hayata ge&ccedil;irmek,
 </li>
 <li>
 Pazar ara&scedil;t&inodot;rmalar&inodot; ve sekt&ouml;r analizleri yaparak stratejik raporlar haz&inodot;rlamak.
 </li>
 </ul>
 
 
</div>

Pazarlama & Müşteri Analitiği (İçgörü) Uzmanı

Makyaj Trendi

<div>
 
 Role Overview
 
 
 We are seeking a highly motivated Omni-Channel Marketplace Specialist to accelerate growth of our beauty and fragrance brands across leading e-commerce channels including Amazon, Trendyol, Hepsiburada, and other online marketplaces. The ideal candidate has strong marketplace experience combined with a passion for beauty, consumer trends, and premium product storytelling.
 
 
 
 
 
 Key Responsibilities
 
 
 * Manage all operational aspects of product listings: content, pricing, stock accuracy, delivery performance
 
 
 * Enhance product discoverability through marketplace SEO and compelling beauty-focused visuals
 
 
 * Execute campaign calendars and promotional initiatives tailored to beauty &amp; fragrance seasonality
 
 
 * Track performance KPIs including revenue, conversion, ratings, and share of shelf; propose growth actions
 
 
 * Apply competitive insights and category analytics to optimize assortment and price positioning
 
 
 * Work closely with Marketing, Trade Marketing, Supply Chain, and Finance for flawless executions
 
 
 * Build business relationships with platform account managers to maximize premium brand visibility
 
 
 * Maintain superior brand representation aligned with category standards and luxury guidelines
 
 
 * Provide weekly/monthly reporting on traffic, sales, profitability, and consumer feedback
 
 
 
 
 
 Qualifications
 
 
 * Bachelor&rsquo;s degree in Business, Marketing, E-commerce, or related fields
 
 
 * 3-5 years of experience in marketplaces, ideally within beauty, cosmetics, skincare, or fragrance categories
 
 
 * Experience in managing marketplace campaigns and commercial operations
 
 
 * Analytical capability with strong command of Excel and reporting dashboards
 
 
 * Detail-oriented mindset with commercial focus and problem-solving skills
 
 
 * Excellent English communication skills (written and verbal)
 
 
 * Interest in beauty and fragrance trends, digital consumer journeys, and category dynamics
 
 
 
 
 
 What We Offer
 
 
 * Opportunity to grow premium beauty &amp; fragrance brands in a fast-scaling digital environment
 
 
 * Direct impact on channel performance and visibility
 
 
 * Competitive compensation and performance bonus
 
 
 * Development opportunities within digital commerce and omni-channel strategy
 
</div>

Senior Business Intelligence Specialist

Explore 566+ Consumer insights specialist in Istanbul this December. Find roles across top companies and apply now to boost your career.

566 consumer insights specialist jobs IN Istanbul

Consumer Insights Lead- Emerging Markets

Consumer Insights Associate Manager (All Food Brands)

Consumer Insights Associate Manager (All Food Brands)

Customer Engagement & Business Insight Process Leader

Pazarlama & Müşteri Analitiği (İçgörü) Uzmanı

Omni -Channel Marketplace Specialist

Senior Business Intelligence Specialist