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Eczacıbaşı Holding

<div>
 
 
 Eczac&inodot;ba&scedil;&inodot; Holding
 
 
 
 Established by Dr. Nejat F. Eczac&inodot;ba&scedil;&inodot; in 1942, Eczac&inodot;ba&scedil;&inodot; Group is one of Turkey's leading industrial conglomerates, operating primarily in construction products, consumer products, healthcare, and natural resources sectors for both national and international markets. It has a total of 50 entities, including one foreign partnership, more than 13,500 employees also engaging in real estate development, natural resources, and information technology.
 
 
 
 
 
 
 What Do We Expect from Our New Team Member?
 
 
 
 
 
 <ul>
 <li>
 Plan and execute digital campaigns end-to-end across Google Ads, Meta, TikTok, Programmatic platforms, and e-commerce marketplaces (search, shopping, display, video, social).
 </li>
 <li>
 Maintain a structured daily routine for tracking budgets, pacing, and spend efficiency; proactively suggest optimizations and corrective actions.
 </li>
 <li>
 Conduct competitive analysis, manage negative keyword strategies, and ensure alignment with platform-specific ad policies; confidently challenge agency or vendor recommendations when needed.
 </li>
 <li>
 Launch and manage e-commerce-specific campaign types such as CPAS, Coop, and Collab Ads; ensure tracking, reporting, and optimization are aligned with business goals.
 </li>
 <li>
 Analyze and interpret target audience data and behavioral insights to fine-tune segmentation, creatives, and funnel strategies.
 </li>
 <li>
 Run A/B tests on audiences, ad creatives, and bidding strategies; share actionable learnings with internal teams.
 </li>
 <li>
 Troubleshoot delivery, tracking, or performance issues and implement solutions in real time.
 </li>
 <li>
 Maintain campaign documentation including logs, test summaries, and budget notes; share updates regularly.
 </li>
 <li>
 Keep dashboards and performance reports (ROAS, CPC, CPM, CPA, CTR) current; escalate issues with proposed solutions.
 </li>
 <li>
 Stay ahead of trends and best practices in digital marketing, ad tech, retail media, and AI-enhanced advertising.
 </li>
 </ul>
 
 
 
 
 
 You are exactly the person we are looking for!
 
 
 
 
 Your team is waiting for you!
 
 
 
 
 
 
 
 What kind of teammate are we looking for?
 
 
 <ul>
 <li>
 2&ndash;5 years of experience managing performance marketing campaigns on agency or brand side.
 </li>
 <li>
 Proficient in campaign management across Meta, Google Ads, TikTok, Programmatic (e.g., Adform), and e-commerce marketplaces.
 </li>
 <li>
 Experienced in programmatic and e-commerce advertising dynamics and able to challenge media partners effectively.
 </li>
 <li>
 Strong analytical skills: able to extract insights from campaign data and audience behavior.
 </li>
 <li>
 Confident working with data tools such as Excel/Sheets, pivot tables, GA4, Funnel, Adjust, Appsflyer, Looker Studio, and Power BI.
 </li>
 <li>
 Highly organized, proactive, detail-oriented, and comfortable in a fast-paced, performance-driven environment.
 </li>
 <li>
 Fluent in Turkish and English; communicates insights and recommendations clearly and with impact.
 </li>
 </ul>
 
 
 
 
 
 &laquo;You should live your career, development, life and future at Eczac&inodot;ba&scedil;&inodot;!&raquo;
 
 
 
 
 
 
 
 What is here for you?
 
 
 <ul>
 <li>
 You can continuously improve your personal, professional, and technical competencies by participating in our education programs that support you and your career.
 </li>
 <li>
 Opportunities for global opportunities and rotation among more than 120 international markets among more than 40 organizations can always knock on your door.
 </li>
 <li>
 At Eczac&inodot;ba&scedil;&inodot;, leave entitlements are calculated based on the employee's total work experience and come with your employment.
 </li>
 <li>
 We always applaud successes with different reward methods.
 </li>
 <li>
 With work models differentiated according to the nature of the job, you can take advantage of location-independent or hybrid work opportunities and determine your own working hours with flexible working hours.
 </li>
 <li>
 Being a mother or father at Eczac&inodot;ba&scedil;&inodot; is a privilege. Monthly nursery aid is provided to working mothers at Eczac&inodot;ba&scedil;&inodot;, and working fathers are entitled to 21 days of paternity leave. We are determined to ensure equal opportunities in employment.
 </li>
 <li>
 We value diversity and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or seniority status. #WeDoNotDifferentiateBetweenJobsForWomenAndMen.
 </li>
 </ul>
 
 
</div>

PERFORMANCE MARKETING SPECIALIST

Google

<div><h3 class="jobSectionHeader">Minimum qualifications:</h3><ul>
<li>Bachelor's degree or equivalent practical experience.</li>
<li>2 years of experience in digital media, sales, marketing, or product roles.</li>
<li>Experience working with digital organizations.</li>
<li>Experience with performance marketing and PMax campaign management.</li>
Ability to communicate in English and Turkish fluently in order to interact with internal and external stakeholders. 
<li>
</li></ul> 
<h3 class="jobSectionHeader">Preferred qualifications:</h3><ul>
<li>Experience in planning and measuring performance marketing campaigns across multiple digital channels.</li>
<li>Experience across various digital advertising channels (including Search, Display, Shopping, YouTube) and knowledge of the engaged landscape.</li>
<li>Ability to grow in a fluid environment, and capable of prioritizing tasks and meeting deadlines.</li>
<li>Ability to manage multiple stakeholders including C-level communication, lead cross-functional collaborations, and influence solutions to drive cross-channel campaign performance.</li>
<li>Ability to develop narratives and presentations with excellent organizational, communication, and influencing skills.</li>
</ul><div><h2 class="jobSectionHeader">About the job</h2>
Businesses of all shapes and sizes rely on Google&rsquo;s unparalleled advertising solutions to help them grow in today's dynamic marketing environment. You bring a passion for sales, knowledge of online media, and commitment to maximize customer success. You act like an owner, move with velocity through change, finding innovative and strategic ways to consistently deliver extraordinary and incremental outcomes for both Google and your customers. You build trusted relationships with customers, uncovering their business needs and translating them into powerful solutions to achieve their most ambitious goals. You achieve as a team with sellers, shape the future of advertising in the AI-era, and make a real impact on the millions of companies and billions of users that trust Google with their most important goals.

As a Performance Marketing (PMax) Specialist, you will be a product expert and thought leader, bridging the gap between Google's product teams and client-facing account teams. You will be working with Google advertising customers from different sectors on their PMax strategy. You will be focusing on driving client business growth through innovative PMax strategies. You will be serving as a trusted advisor to both Sales and Product teams, influencing product development to align with market and client opportunities. This role requires understanding of PMax's value proposition, optimal campaign setup, and tactical value.
Google's Large Customer Sales (LCS) teams are strategic partners and industry thought leaders to the world's leading brands and agencies. We continuously challenge how customers think about their business and how
 
Google can support growth. We focus on helping these players navigate profound industry shifts and drive outsized business performance by competitively selling Google's full suite of advertising solutions across Search, YouTube, Measurement, and more. As a member of our LCS team, you'll have the unique opportunity to sell at the forefront of technology, collaborating with executives, influencing market-shaping strategies, and delivering tangible results that significantly impact major global businesses and drive the growth of Google.</div><div><h2 class="jobSectionHeader">
Responsibilities</h2><ul>
<li>Develop and drive the strategy and growth of Performance Max campaigns, directly aligning with client business objectives and demonstrating their impact.</li>
<li>Educate internal teams and external partners on Performance Max capabilities, best practices, and measurement.</li>
<li>Partner closely with clients to understand their overarching business goals and develop tailored PMax frameworks to achieve performance and brand objectives.</li>
<li>Collaborate effectively with internal Google teams (Product, Sales, Support) to ensure alignment and seamless campaign execution.</li>
<li>Work closely with measurement and analytics teams to demonstrate the value and ROI of Performance Max campaigns for clients.</li>
</ul></div>Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.</div>

Performance Marketing Specialist (English, Turkish)

Misli

<div>
 
 Misli, one of Turkey's largest and fastest-growing entertainment companies, is looking for a
 
 Digital Marketing Specialist.
 
 
 
 
 
 
 
 Qualifications:
 
 
 
 
 
 <ul>
 <li>
 Minimum 2 years of experience in the field of Digital Marketing,
 </li>
 <li>
 Proficiency in installing, analyzing and managing performance marketing tools such as Google Tag Manager, Google Analytics, Facebook Events etc,
 </li>
 <li>
 Hand-on experience in SEM and Social Media Ads campaigns,
 </li>
 <li>
 Self-motivated, working under pressure and ambiguity, and able to thrive in a results-driven environment,
 </li>
 <li>
 Up-to-date with the latest trends and best practices in online marketing and measurement.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Responsibilities:
 
 
 
 
 
 <ul>
 <li>
 Implement campaign strategies across paid search (Google Ads) and social channels (Facebook and Instagram),
 </li>
 <li>
 Optimize Ads campaign, measure and their performances,
 </li>
 <li>
 Manage the determined digital marketing budgets and ensure the effectiveness and efficiencies of the projects,
 </li>
 <li>
 Track channel performance, having a strong focus on conversion optimization, data analysis, and reaching Company goals,
 </li>
 <li>
 You're obsessed with creative performance: strong headlines, compelling message copy, and figuring out which designs drive optimal performance for each target audience,
 </li>
 <li>
 Technical setup and management experience with Google Tag Manager, Google Analytics, Facebook events, and similar tools,
 </li>
 <li>
 Support the delivery of reports and management report presentations.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Misli Elektronik &Scedil;ans Oyunlar&inodot; ve Yay&inodot;nc&inodot;l&inodot;k A.&Scedil;. &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlatma Metnine buradan ula&scedil;abilirsiniz.
 
 
 
 
</div>

Digital Marketing Specialist

Barikat Grup

<div>
 
 Barikat is looking for a
 
 Digital Marketing Specialist
 
 to join our
 
 Marketing Department
 
 , based in
 
 Ankara or &Idot;stanbul
 
 .
 
 
 
 
 
 
 QUALIFICATIONS
 
 
 
 
 
 <ul>
 <li>
 
 3+ years
 
 of experience in digital marketing (B2B tech/cybersecurity experience is a plus).
 </li>
 <li>
 Hands-on with
 
 Google Ads
 
 (Search/Display/Video) and
 
 LinkedIn Ads
 
 : audience targeting, budget planning, bidding strategies, and optimization.
 </li>
 <li>
 Proficient in
 
 GA4
 
 ,
 
 Google Tag Manager
 
 , and
 
 Search Console
 
 for measurement, conversion setup (forms/phone/CTA),
 
 UTM
 
 governance, and reporting.
 </li>
 <li>
 Solid
 
 SEO
 
 knowledge (technical, on-page, off-page); able to run keyword research and create SEO content briefs.
 </li>
 <li>
 
 Email marketing
 
 and
 
 marketing automation
 
 (e.g., Mailchimp/HubSpot): segmentation, nurturing, and
 
 A/B testing
 
 .
 </li>
 <li>
 Familiar with
 
 CRM
 
 processes (e.g., Zoho); understands
 
 MQL/SQL
 
 definitions and lead routing.
 </li>
 <li>
 Content marketing and landing-page copywriting; basic
 
 HTML/CSS
 
 is a plus.
 </li>
 <li>
 KPI/metrics-driven; comfortable tracking
 
 CPL, CAC, ROAS, Conversion Rate
 
 , etc.
 </li>
 <li>
 Experienced in agency/vendor management and multi-stakeholder project coordination.
 </li>
 <li>
 Strong written and verbal
 
 Turkish/English
 
 communication skills.
 </li>
 </ul>
 
 
 
 
 
 JOB DESCRIPTION
 
 
 
 
 
 <ul>
 <li>
 Build and execute a
 
 digital marketing strategy
 
 and annual/quarterly plans aligned with Barikat&rsquo;s brand strategy.
 </li>
 <li>
 Own
 
 performance marketing
 
 : plan, launch, and optimize Google Ads &amp; LinkedIn Ads; manage budgets, bidding, and daily/weekly optimizations.
 </li>
 <li>
 Lead the
 
 SEO roadmap
 
 : coordinate technical fixes with the web team; plan the content calendar and backlink strategy.
 </li>
 <li>
 Contribute to
 
 web/landing page
 
 development: form flows, speed and
 
 UX
 
 improvements; run
 
 A/B tests
 
 .
 </li>
 <li>
 Set up end-to-end
 
 conversion tracking
 
 via GA4 &amp; GTM; build dashboards and deliver
 
 weekly/monthly performance reports
 
 by channel/campaign.
 </li>
 <li>
 Manage
 
 email automation
 
 (nurture flows, lead scoring, segmentation, personalization).
 </li>
 <li>
 Orchestrate corporate
 
 social media
 
 (especially LinkedIn), integrating organic and paid activities with a content calendar.
 </li>
 <li>
 Work closely with
 
 Sales &amp; Presales
 
 on target-account programs; focus on sourced/influenced
 
 pipeline
 
 and sales velocity.
 </li>
 <li>
 Plan and manage
 
 vendor marketing/MDF
 
 : applications, budget tracking; report
 
 ROI
 
 across events, campaigns, and content.
 </li>
 <li>
 Run the digital workstreams of
 
 webinars and in-person events
 
 : registration pages, reminders, and post-event nurturing.
 </li>
 <li>
 Manage
 
 agencies/tools/vendors
 
 : briefing, delivery, and quality assurance.
 </li>
 <li>
 Ensure compliance with
 
 KVKK
 
 , cookie policy, and opt-in management; keep digital assets up to date.
 </li>
 <li>
 Coordinate approval, publishing, and measurement workflows to maintain
 
 brand consistency
 
 .
 </li>
 </ul>
 
 
 
 
 For detailed information on how your personal data is processed, you can review our "Candidate Information Note" at the following link:
 
 
 https://www.barikat.com.tr/kvkk-bilgilendirme
 
</div>

getirfinans

<div>
 
 
 getirfinans
 
 operates within Banking as a Service model, having established partnerships with players at banking sector.
 
 
 
 
 
 
 What You&rsquo;ll Do
 
 
 <ul>
 <li>
 Analyze TikTok and other platform ad performance metrics to identify top-performing creatives and areas for improvement.
 </li>
 <li>
 Run A/B and multivariate tests to improve messaging, visuals, and formats.
 </li>
 <li>
 Develop dynamic creatives tailored to specific audience segments to enhance engagement and conversions.
 </li>
 <li>
 Stay on top of TikTok trends and competitor campaigns to inspire fresh, engaging ideas.
 </li>
 <li>
 Manage creative assets, maintain version control, and ensure brand consistency.
 </li>
 <li>
 Collaborate with cross-functional teams to deliver effective, on-brand creative work.
 </li>
 <li>
 Prepare clear and actionable performance reports that highlight creative success, trends, and key insights.
 </li>
 </ul>
 
 
 
 
 
 What You&rsquo;ll Bring
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Design, or a related field
 </li>
 <li>
 1-3 years of experience in digital marketing, creative optimization, or performance marketing roles.
 </li>
 <li>
 Strong understanding of TikTok Ads and other key digital marketing platforms.
 </li>
 <li>
 Proven experience with A/B testing and performance analysis to guide creative improvements.
 </li>
 <li>
 Strong analytical skills with the ability to translate data insights into actionable creative strategies.
 </li>
 <li>
 Familiarity with audience segmentation and dynamic creative strategies.
 </li>
 <li>
 Solid understanding of creative best practices for TikTok and other social platforms.
 </li>
 <li>
 Collaborative, detail-oriented, and able to manage multiple projects.
 </li>
 <li>
 Passion for trends, innovation, and creative experimentation.
 </li>
 </ul>
 
 
 
 
 Diversity makes us stronger. Our diverse cultures, backgrounds, beliefs, values, abilities, and lifestyles help us learn from each other. We&rsquo;re proud to strive for a genuinely diverse and inclusive workplace. We know we can do better though. That&rsquo;s why we hire and promote people with equity and equality in mind.
 
 
 
 
 
 
 We will process your personal data as part of our recruitment procedures. To find out more, please consult our
 
 Candidate Privacy Notice.
 
 
 
</div>

Creative Optimization Specialist

AVOYA

<div>
 As a new brand of G&uuml;rok Group&mdash;renowned for driving innovation across industries&mdash;AVOYA is reshaping the beverage sector with bold flavors and a sustainable approach. With its preservative-free, naturally enriched formulas and Turkey&rsquo;s highest magnesium and mineral content, AVOYA is setting a new standard. We are now looking for a Senior Marketing Specialist/Marketing Lead to join us on this journey.
 
 We are seeking a highly motivated and detail-oriented Senior Marketing Specialist/Marketing Lead to join our dynamic marketing team. The ideal candidate will have a solid understanding of brand management principles and a passion for supporting marketing campaigns and product initiatives. In this role, you will work closely with cross-functional teams to assist in executing brand strategies, driving product visibility, and supporting market growth in line with the company&rsquo;s strategic objectives.
 
 Market &amp; Performance AnalysisConduct market research, competitor analysis, and customer insight studies to support strategic decision-making.Create actionable reports and recommendations from research findings.Support the creation of dashboards and performance summaries to track marketing KPIs.Contribute to the development of pricing strategies and assess market potential for new products.Brand &amp; Campaign ManagementSupport to manage and plan the 360&deg; marketing mix in line with the brand&rsquo;s overall strategy and company objectives.Support to manage all components of brand communication to ensure consistency across all platforms.Work closely with creative, media, and PR agencies to ensure high-quality and timely campaign execution.Innovation &amp; Product MarketingLead new product development (NPD) projects and manage the innovation pipeline from concept to launch.Collaborate with R&amp;D and operations teams to ensure alignment of marketing input in product development processes.Support the execution of packaging design, product launches, and all related marketing activities.Assist in new product communication, including packaging briefs, in-store materials, and ATL/BTL assets.
 
 QualificationsBachelor's or Master&rsquo;s Degree from a reputable university preferably in Engineering, Management, Economics and other related departments,Minimum 4 years of marketing experience, ideally in FMCG or consumer goods industries.Strong analytical thinking, organizational, and project management skills.Self-driven, proactive, and capable of managing multiple projects simultaneously.Solid understanding of brand strategy, campaign planning, and market analysis.Excellent communication skills in English (written and verbal).Proficiency in MS Office; experience with digital tools and dashboards is a plus.
</div>

Senior Marketing Specialist/Lead

Property Turkey

<div>
 
 About the Role
 
 
 We are seeking a creative and detail-oriented
 
 Graphic Designer &amp; Social Media Specialist
 
 to join our dynamic marketing team. This role combines visual creativity with digital strategy &mdash; you will be responsible for designing compelling visuals and managing our social media presence to strengthen our brand and generate qualified leads, targeting overseas real estate investors and lifestyle seekers across Turkey.
 
 
 
 
 
 Graphic Design
 
 <ul>
 <li>
 Create visually engaging content for online and offline platforms (ads, brochures, presentations, banners, property listings, infographics, reels, stories, etc.).
 </li>
 <li>
 Ensure brand consistency across all designs, aligned with company guidelines.
 </li>
 <li>
 Collaborate with the marketing and sales team to translate property data into attractive visuals.
 </li>
 <li>
 Prepare layouts for property campaigns, landing pages, and digital ads.
 </li>
 <li>
 Edit and enhance images/videos of properties for use in marketing materials.
 </li>
 </ul>
 
 
 
 
 Social Media Management
 
 <ul>
 <li>
 Plan, create, and schedule engaging content for Instagram, Facebook, LinkedIn, TikTok, and YouTube.
 </li>
 <li>
 Develop content calendars in alignment with marketing campaigns and launches.
 </li>
 <li>
 Manage community interactions (comments, messages, shares).
 </li>
 <li>
 Optimize posts using SEO-friendly captions, trending hashtags, and CTAs.
 </li>
 <li>
 Monitor social media analytics and prepare performance reports.
 </li>
 <li>
 Stay updated with digital marketing and design trends to enhance engagement.
 </li>
 </ul>
 
 
 
 
 Requirements
 
 <ul>
 <li>
 Proven experience as a Graphic Designer and/or Social Media Specialist (real estate experience is a plus).
 </li>
 <li>
 Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro/After Effects) or similar design tools.
 </li>
 <li>
 Strong knowledge of social media platforms, content formats, and advertising trends.
 </li>
 <li>
 Basic video editing and motion graphics skills preferred.
 </li>
 <li>
 Creative mindset with attention to detail and ability to work under deadlines.
 </li>
 <li>
 Strong communication skills in English
 </li>
 </ul>
</div>

Graphic Designer

Explore 575+ Performance marketing specialist in Istanbul this September. Find roles across top companies and apply now to boost your career.

575 performance marketing specialist jobs IN Istanbul

PERFORMANCE MARKETING SPECIALIST

Performance Marketing Specialist (English, Turkish)

Digital Marketing Specialist

Digital Marketing Specialist

Creative Optimization Specialist

Senior Marketing Specialist/Lead

Graphic Designer