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consumer marketing manager

Philips

<div><h3 class="jobSectionHeader"><b>Job Title
</b></h3>Consumer Marketing Manager
<p></p><h3 class="jobSectionHeader"><b>Job Description
</b></h3><h2 class="jobSectionHeader"><b>Job title:
</b><br>
<b>Consumer Marketing Manager
</b></h2><h2 class="jobSectionHeader"><br>
<b>Your role:
</b><br>
<ul><li><b>Develops and manages the creation of a global integrated innovation and communication roadmap, including new product launches, Commercial Innovation, and always-on base business, based on thorough analysis of consumer, market, and competitor insights for a designated portfolio.
</b></li><li><b>Collaborates with R&amp;D, Finance, Supply Chain, and Marketing Communications teams to design and maintain superior propositions that exceed consumer expectations, ensuring smooth execution across innovation processes (VPC, AD, PDLM, and MLD).
</b></li><li><b>Leads the adoption and adaptation of the global roadmap into locally relevant strategies, ensuring alignment with local consumer insights, market trends, competitive landscape, and local media/channel choices. Manage the localization of global content, supplementing it with locally developed content when necessary.
</b></li><li><b>Guides insights teams to collect and communicate local consumer, market, competition, and trend data to global teams, ensuring these insights are capitalized on to drive product innovation and business growth.
</b></li><li><b>Ensures the overall consistency and guidance of the Consumer Experience Journey across all touchpoints, ensuring that execution aligns with the category's brand positioning and visual identity in both global and local markets.
</b></li><li><b>Develops pricing strategies in collaboration with regional and finance teams to ensure they align with market conditions and business objectives, ensuring financial viability while meeting consumer needs.
</b></li><li><b>Handles the development and execution of the rolling business region plan, including the management of A&amp;P (Advertising &amp; Promotion) spend, supporting business growth and ensuring the execution of new commercial innovations.
</b></li><li><b>Monitors in-market results in collaboration with consumer and commercial analytics teams, tracking business and category growth, market share, and brand strength to optimize marketing plans and execution based on real-time performance.
</b></li><li><b>Supports sales teams in channel management by advising on the placement of appropriate product portfolios and providing input on pricing and promotional strategies to maximize market penetration and growth opportunities.
</b></li><li><b>Creates and provides strategic input to the plan of records (SPOR) and work closely with ISC counterparts to prepare accurate forecasting, ensuring alignment with overall business strategy and objectives.
</b></li><li><b>Leads the development of shopper marketing plans, ensuring best-in-class execution of product launches and promotions that resonate with consumer needs and align with business objectives.
</b></li><li><b>Ensures timely and financially viable delivery of critical initiatives by collaborating with cross-functional teams (including Finance, Supply Chain, Sales, and Marketing), ensuring that all projects meet consumer needs and business goals within the scope of the global and local roadmaps.
</b></li></ul></h2><h2 class="jobSectionHeader"><br>
<b>You're the right fit if:
</b></h2><ul><li><h2 class="jobSectionHeader"><b>7+ years of experience in marketing and brand management
</b></h2></li><li><h2 class="jobSectionHeader"><b>Proven track record of managing integrated campaigns
</b></h2></li><li><h2 class="jobSectionHeader"><b>Strong strategic mindset and analytical skills
</b></h2></li><li><h2 class="jobSectionHeader"><b>Experience in FMCG
</b></h2></li><li><h2 class="jobSectionHeader"><b>Leadership and cross-functional collaboration skills<br>
</b></h2></li></ul><h2 class="jobSectionHeader"><br>
<br>
<b>How we work together
</b><br>
<b>We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
</b><br>
<br>
<b>About Philips
</b><br>
<b>We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
</b><br>
<ul><li><b>Learn more about </b><b>our business </b><b>.
</b></li><li><b>Discover </b><b>our rich and exciting history </b><b>.
</b></li><li><b>Learn more about </b><b>our purpose </b><b>.
</b></li></ul><b>If you&rsquo;re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care </b><b>here </b><b>.
</b></h2><p>#PersonalHealth</p></div>

Consumer Marketing Manager

Diageo

<div><div>Job Description :</div><div>
Customer Marketing Manager &ndash; On Trade Modern</div><div></div><div>
About the role:<br>
Design and implement strategies that strengthen the position of our brands within the modern on-trade channel. Build joint growth opportunities with strategic customers through segmented and differentiated plans, and close collaboration with cross-functional teams, enhance sales performance, brand visibility, and consumer experience.</div><div></div><div>
Role Responsibilities:</div><ul><li><div>
Leverage consumer and shopper insights to shape channel and category plans, working closely with marketing and commercial teams.</div></li><li><div>
Develop and implement short- and long-term strategies for the modern on-trade channel, actively tracking financial growth, and innovation opportunities.</div></li><li><div>
Build strategic partnerships with key customers, driving &ldquo;win-win&rdquo; negotiations and improving the effectiveness of trade initiatives.</div></li><li><div>
Define the Route-to-Consumer (RTC) strategy and lead field execution in collaboration with the team.</div></li><li><div>
Conduct customer and channel segmentation (restaurants, hotels, key chains) to prioritize resources and develop tailored strategies for high-potential customers.</div></li><li><div>
Lead, coach, and develop a high-performing team, fostering a culture of accountability and continuous improvement.</div></li><li><div>
Collaborate effectively with internal and external partners to drive integrated business plans.</div></li><li><div>
Develop flexible and proactive strategies that reflect the seasonality and tourism dynamics of the modern on-trade channel.</div></li><li><div>
Prepare channel performance and investment plans, manage budgets, track KPIs, and provide regular reporting to senior leadership.</div></li><li><div>
Ensure full compliance with company policies, legal regulations, and competition law principles in all commercial activities.</div></li></ul><div></div><div><br>
Experience / skills required:</div><ul><li>
Bachelor&rsquo;s Degree required</li><li>
Minimum 8 years experience in sales and customer/trade marketing areas</li><li>
Considerable drive, energy, leadership and focus to sufficiently energize the internal and external resources of the company to implement</li><li>
Understands how the total sales organization operates and how to drive effectiveness.</li><li>
Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.</li><li>
Strong analytical, presentation and project management skills.</li><li>
Experience in premium outlet &amp; portfolio management with good understanding of F&amp;B insight</li></ul><div></div><div>
Diversity statement:</div><div>
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you&rsquo;ll be welcomed and celebrated for who you are just by being you. You&rsquo;ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.</div><div>
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.</div><div>
Feel inspired? Then this may be the opportunity for you.</div><div>
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.</div><div></div><div>
Worker Type :</div>
Regular<div></div><div>
Primary Location:</div>
MeyDiageo Istanbul Head Office<div></div><div>
Additional Locations :</div><div></div><div>
Job Posting Start Date :</div>
2025-11-16</div>

Customer Marketing Manager – On Trade

Haleon

<div><div>Welcome to Haleon. We&rsquo;re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we&rsquo;ve grown, evolved and are now entering an exciting new chapter &ndash; one filled with bold ambitions and enormous opportunity.<br>
<br>
Our trusted portfolio of brands &ndash; including Sensodyne&reg;, Panadol&reg;, Advil&reg;, Voltaren&reg;, Theraflu&reg;, Otrivin&reg;, and Centrum&reg; &ndash; lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.<br>
<br>
Now it&rsquo;s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose &ndash; to deliver better everyday health with humanity &ndash; at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.</div><div></div><div>
Key Responsibilities:</div><ul><li><div>
Accountable for accelerated share, sales and profit growth for assigned brand portfolio in the Area.</div></li><li><div>
Develop growth strategy of the Middle East &amp; Africa CH business for assigned, brands though adaptation and adoption of global category and brand strategies.</div></li><li><div>
Partner with Global &amp; local marketing teams to deliver winning marketing and innovation plans for Middle East &amp; Africa based on actionable commercial, competitor and consumer insight to drive Middle East &amp; Africa brand share and equity ahead of competition.</div></li><li><div>
Accountable for brand(s) performance tracking for assigned brand(s) across Middle East &amp; Africa and recommend remedial action.</div></li><li><div>
Recommend and help develop vision boards for the area to be rolled out in the local markets. Strive to meet innovation ratio targets.</div></li><li><div>
Partner with Local Market Activation managers and other functional stakeholders (eg. Finance, Regulatory and GMS) to ensure co-delivery of Winning Formula and commercial goals.</div></li><li><div>
Identify investment priorities with appropriate mix between advertising and in-store efforts in collaboration with sales channel and category management.</div></li><li><div>
Develop winning creative briefs and lead co-creation with agency partners to adapt global creative executions by exception addressing validated local insights and improving ROI.</div></li><li><div>
Guide development winning Market Activation Plans in the context of the trade and competitor environment in partnership with Local markets. Drive consistency with Category Brand Growth Plans and across Middle East &amp; Africa</div></li><li><div>
Drive consistent execution of global brand identity, brand heart, messaging and visual brand language.</div></li><li><div>
Support talent development across Middle East &amp; Africa</div></li><li><div>
Model Haleon values &amp; behaviors&rsquo; and compliance with all Haleon codes of practice.</div></li><li><div>
Responsible for tracking brand equities and recommending remedial action.</div></li><li><div>
Drive innovation planning, sequencing, implementation planning, tracking and learning.</div></li><li><div>
Measure success of global initiatives and provide timely and quality feedback to Global teams.</div></li></ul><div></div><div>
The ideal candidate is expected to be:</div><ul><li><div>
Marketing or any degree with sales and/or marketing experience</div></li><li><div>
Min 8-9 years experience in FMCG / OTC marketing</div></li><li><div>
Trading off purist/data-led approaches versus being pragmatic to overcome specific in-country issues</div></li><li><div>
Driving responsiveness of plans based on competitive dynamics as well as P&amp;L requirements</div></li><li><div>
Strategic thinker &ndash; consumer first mindset</div></li><li><div>
Agile communicator (both written and oral, in English)</div></li><li><div>
Self-accountable &amp; resilient</div></li><li><div>
Innovative &amp; visionary</div></li><li><div>
Resilient</div></li><li><div>
Multitasking</div></li><li><div>
Barrier breaking approach</div></li><li><div>
A great team player</div></li><li><div>
Proactive</div></li></ul><div></div><div><br>
 Job Posting End Date</div><br>
<div></div>
2025-12-06<div></div><div><br>
Equal Opportunities</div><div>
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected &ndash; all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It&rsquo;s important to us that Haleon is a place where all our employees feel they truly belong.<br>
<br>
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.<br>
<br>
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.</div><div></div><div><br>
Adjustment or Accommodations Request</div><div>
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We&rsquo;ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.</div><div></div><div><br>
Note to candidates</div><div>
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.</div></div>

MEA Senior Brand Manager, Pain

Samsung Electronics

<div>
 <p>
  <strong>
   Key Activities
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Addressing market, consumer and retail insights needs for all Samsung categories
  </li>
  <li>
   Lead Brand Health Tracking studies : Methodology design, questionnaire development, agency coordination, and insight generation.
  </li>
  <li>
   Executing and supervising ad hoc market research projects (both qualitative and quantitative)
  </li>
  <li>
   Carrying out regular panel market reporting (GfK), executing and supervising improvement meetings and organizing regular insights meetings.
  </li>
  <li>
   Carrying out social listening reporting to Turkey and MENA / HQ teams.
  </li>
  <li>
   Integrating traditional and digital insights using both research and business partner data.
  </li>
  <li>
   Carrying out daily communication with research agencies and other insight parties in end-to-end project management.
  </li>
  <li>
   Closely collaborating with internal stakeholders in addressing insights-related requests and answering business questions.
  </li>
  <li>
   Translate complex research results into clear positioning and brand growth recommendations.
  </li>
  <li>
   Identifying new project ideas and methodology opportunities for consumer centricity; working as team member for those ideas in an agile environment
  </li>
 </ul>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Skills and Qualifications
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <ul>
  <li>
   Minimum
   <strong>
    8 years
   </strong>
   of experience in consumer insights or market research areas
  </li>
  <li>
   Strong knowledge of market research methodologies; having both customized research (qualitative &amp; quantitative) and panel research experience is a plus
  </li>
  <li>
   Already experienced in or willing to try new insight techniques (e.g. AI-based research, social listening)
  </li>
  <li>
   Excellent verbal and written skills in English &ndash; to be able to work in a multinational and agile project environment, and to fully execute insights activities with regional counterparts (both internal and external)
  </li>
  <li>
   Strong analytical thinking and deep curiosity in interpreting all kinds of data, willing to generate new questions by synthesizing existing insights know-how in the organization
  </li>
  <li>
   Excellent reporting skills both Excel and PPT.
  </li>
  <li>
   Enjoys to work in a collaborative and dynamic environment, and wants to be an advocate of consumer-centricity
  </li>
 </ul>
 <p>
 </p>
</div>


Consumer & Market Insights Manager

ASUS

<div>
 <p>
  ASUS is looking for a Marketing Manager who is eager to contribute to Commercial Marketing Operations. This position requires a strong interest to the technology and Commercial Marketing. We are looking forward to seeing your application If you are willing to work within a multinational environment and this scope of work.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Job Description
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  &bull; Development and implementation of marketing plans in order to lead commercialization works,
 </p>
 <p>
  &bull; Development and implementation of the B2B marketing strategy,
 </p>
 <p>
  &bull; Identifying the related target metrics and developing an appropriate plan in order to achieve goals,
 </p>
 <p>
  &bull; Implementation of the regional brand strategy,
 </p>
 <p>
  &bull; B2B market analysis such as competitors, market parameters, global trends,
 </p>
 <p>
  &bull; Cooperation with the sales and product management teams,
 </p>
 <p>
  &bull; Contributing to the development of campaign advertising, content creation, landing pages, e-mail campaigns, promotions, etc., evaluating the effectiveness of these activities,
 </p>
 <p>
  &bull; Planning event strategy in order to achieve targets, performing event timeline and status reports for events already scheduled,
 </p>
 <p>
  &bull; Planning and coordinating new product launches,
 </p>
 <p>
  &bull; Researching event venues and providing a list of possible venues by comparing when needed,
 </p>
 <p>
  &bull; Managing contract procedures and vendor proposals, negotiating when needed,
 </p>
 <p>
  &bull; Maintaining relationships with vendors, other outsourced partners and clients,
 </p>
 <p>
  &bull; Coordinating meeting organizations, including flyers, brochures, and promotional materials,
 </p>
 <p>
  &bull; Performing post-event analysis reports.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <p>
  <br/>
 </p>
 <p>
  &bull;
  <strong>
   Excellent level of English
  </strong>
  , both written and spoken
 </p>
 <p>
  &bull;
  <strong>
   Minimum 5 years
  </strong>
  of experience in B2B/Event Marketing
 </p>
 <p>
  &bull; 360&deg; marketing experience
 </p>
 <p>
  &bull; Budget planning and management experience
 </p>
 <p>
  &bull; Target-oriented, accurate, proactive, motivated, with a strong sense of responsibility
 </p>
 <p>
  &bull; Able to manage multiple priorities and deadlines
 </p>
 <p>
  &bull; Preferably experience in IT, Telecommunication, or FMCG sectors
 </p>
 <p>
  &bull; Excellent command of MS Office programs
 </p>
 <p>
  &bull; Active driving skills will be a plus
 </p>
 <p>
  &bull; Military service obligation must be completed for male candidates
 </p>
 <p>
  <br/>
 </p>
 <p>
  <em>
   *Disclaimer: When you submit your information to LinkedIn, your information will be collected, processed, and used by LinkedIn. LinkedIn will share your information to ASUS for job recruitment purpose.
  </em>
 </p>
</div>


Commercial Marketing Manager

Anker Innovations

<div>
 <p>
  Anker Innovations is a forward-thinking company dedicated to pioneering innovative solutions in consumer electronics. Our mission is to deliver exceptional products and services that enhance the lives of our customers. As we continue to expand our footprint, we are seeking a talented Marketing Manager to join our team and drive our presence in the Turkish market across our different brands. You will be responsible for developing and implementing our brand and product marketing strategy in the Turkish market for our 3 major brands: Anker, eufy and soundcore. You will lead a team of Brand Managers, work closely with Sales and Go-to-Market Managers, cooperate with key customers and our Central Marketing team to achieve regional business objectives. This position will be based in Istanbul.
 </p>
 <p>
  <br/>
 </p>
 <p>
  <strong>
   Responsibilities:
  </strong>
 </p>
 <ul>
  <li>
   Develop annual Turkey brand strategic plans based on brand objectives and local consumer insight, including event calendars, content development, and integrated marketing.
  </li>
  <li>
   Develop &amp; execute Turkey new product launch strategies and campaigns, including co-MKT activities with strategic customers to achieve brand and business goals.
  </li>
  <li>
   Implement brand perception plans (copy, visual concepts, events) based on marketing strategies, product positioning, and selling points.
  </li>
  <li>
   Coordinate &amp; develop media strategies and plans based on brand and new product launch objectives.
  </li>
  <li>
   Oversee content marketing; develop and maintain influencer relationships on social media platforms; analyze market and consumer needs and adjust content strategies.
  </li>
  <li>
   Collect user and brand insights from other markets and or competitors, innovative cross-industry cases, and competitive intelligence; provide reporting to support strategic decision-making.
  </li>
 </ul>
 <li>
 </li>
 <p>
  <strong>
   Requirements:
  </strong>
 </p>
 <ul>
  <li>
   Bachelor's degree in Marketing, Communications, Business, or a related field.
  </li>
  <li>
   +6 years of experience in Brand, Product and or E-Commerce Marketing, in the Turkish market.
  </li>
  <li>
   Proven track record of developing and executing successful Brand and Co-Marketing campaigns.
  </li>
  <li>
   Excellent written and verbal communication skills in both Turkish and English. Mandatory.
  </li>
  <li>
   Strong understanding of social media platforms, tools, and analytics.
  </li>
  <li>
   Ability to lead a team in a fast-paced environment.
  </li>
  <li>
   Creative thinker with strong problem-solving skills and attention to detail.
  </li>
 </ul>
 <p>
 </p>
</div>


Lead Brand Manager TR

Şölen

<div>
 <p>
  <strong>
   Youth &amp; Young Adult Brands ( Biscolata, Boombastic, Nutymax, Papita )
  </strong>
 </p>
 <p>
  <strong>
   Who We&rsquo;re Looking For
  </strong>
 </p>
 <p>
  A strategic, hands-on
  <strong>
   Marketing Manager
  </strong>
  with a strong passion for consumer insight, portfolio growth, and commercial impact in FMCG. You turn insights, analytical skills into action, lead cross-functional teams, and deliver measurable results.
 </p>
 <p>
  <strong>
   Key Responsibilities
  </strong>
 </p>
 <ul>
  <li>
   Build and execute brand strategy and multi-year growth roadmap.
  </li>
  <li>
   Translate market/consumer insights into product, comms, and channel plans.
  </li>
  <li>
   Lead portfolio management (pricing, pack architecture, formats).
  </li>
  <li>
   Own A&amp;P budgeting and contribute to brand P&amp;L measure and optimize ROI.
  </li>
  <li>
   Orchestrate 360&deg; communication (creative + media) with agencies; optimize performance across TV/digital/social/Influencer/BTL.
  </li>
  <li>
   Partner with Sales &amp; Trade Marketing on channel growth, in-store activations and activation plans.
  </li>
  <li>
   Coach ABMs/MTs; align internal and external stakeholders (R&amp;D, Supply, Finance, procurement, research, agencies).
  </li>
  <li>
   Track KPIs (market share, volume, revenue, profitability, MMM/ROAS, brand health ) and run continuous improvement.
  </li>
 </ul>
 <p>
  <strong>
   Qualifications
  </strong>
 </p>
 <ul>
  <li>
   10+ years in marketing with team management experience.
  </li>
  <li>
   Excellent command of English; strong communication and stakeholder leadership.
  </li>
  <li>
   Commercial acumen (pricing, promo economics, channel dynamics, profitability).
  </li>
  <li>
   Analytical mindset; advanced planning &amp; organizational skills.
  </li>
  <li>
   Passion for marketing with can do attitude.
  </li>
  <li>
   Experience leading agencies/research partners and cross-functional teams; coaching/people leadership.
  </li>
 </ul>
 <p>
  <strong>
   Location
  </strong>
 </p>
 <ul>
  <li>
   <strong>
    Balance G&uuml;ne&scedil;li &ndash; Istanbul
   </strong>
  </li>
 </ul>
 <p>
 </p>
</div>


Marketing Manager

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