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consumer marketing manager

Philips

<div><h3 class="jobSectionHeader">Job Title
</h3>Consumer Marketing Manager
<h3 class="jobSectionHeader">Job Description
</h3>Job title:
 
Consumer Marketing Manager 
 
Your role:
<ul><li>Analyzes the consumer experience journey across categories to identify key triggers and barriers, helping to inform the marketing objectives and required behavior shifts to meet business goals.
</li><li>Collaborates with R&amp;D, Finance, Supply Chain, and Marketing Communications teams to design and maintain consumer-centric propositions, ensuring that new product launches and innovations align with market needs and deliver superior value.
</li><li>Supports the creation and localization of the global integrated innovation and communication roadmap, adapting it to local market dynamics, ensuring alignment with local consumer insights, competitive landscape, and media/channel strategies.
</li><li>Consults with insights teams to gather and present local consumer, market, and competitor insights to the global team, ensuring that these are leveraged for effective product innovation and business growth.
</li><li>Monitors and ensures the consistent execution of the Consumer Experience Journey across all touchpoints, ensuring that execution aligns with the category&rsquo;s brand positioning and visual identity across both global and local markets.
</li><li>Assists in developing inputs for the strategic plan of records (SPOR) and works with ISC counterparts to prepare accurate forecasting for key initiatives and product rollouts.
</li><li>Evaluates in-market performance through the analysis of category growth, market share, and brand strength metrics, collaborating with analytics and media teams to refine and optimize marketing strategies based on these results.
</li><li>Supports the adoption and adaptation of the global marketing plan into a locally relevant strategy, ensuring the delivery of localized content and initiatives that meet market-specific needs, including supplementing global content where necessary.
</li><li>Ensures timely, financially viable, and consumer-qualified delivery of critical business initiatives, working closely with Finance, Supply Chain, and Sales teams to maintain alignment across departments.
</li><li>Assists in developing and executing a rolling regional business plan, managing A&amp;P (Advertising &amp; Promotion) spend to support ongoing business growth and new commercial innovations.
</li><li>Collaborates with the sales team to ensure proper channelization and placement of the appropriate product portfolio, advising on pricing and promotional plans to drive market penetration and growth.
</li><li>Participates in the development of shopper marketing plans with relevant teams, ensuring the successful launch of new propositions that are in line with consumer expectations and market conditions. 
</li></ul> 
You're the right fit if:
<ul><li><h2 class="jobSectionHeader">Bachelor's Degree/ Vocational Education in Marketing, Communication, Sales, Business Administration or equivalent.
</h2></li><li><h2 class="jobSectionHeader">5+ years of experience in marketing and brand management
</h2></li><li><h2 class="jobSectionHeader">Proven track record of managing integrated campaigns
</h2></li><li><h2 class="jobSectionHeader">Strong strategic mindset and analytical skills
</h2></li><li><h2 class="jobSectionHeader">Experience in FMCG
</h2></li><li><h2 class="jobSectionHeader">Leadership and cross-functional collaboration skills
</h2></li></ul><div>#PersonalHealth
 
How we work together
 
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
 
Onsite roles require full-time presence in the company&rsquo;s facilities.
 
Field roles are most effectively done outside of the company&rsquo;s main facilities, generally at the customers&rsquo; or suppliers&rsquo; locations.
 
 
About Philips
 
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
 
<ul><li>Learn more about our business .
</li><li>Discover our rich and exciting history .
</li><li>Learn more about our purpose .
</li></ul>If you&rsquo;re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here .</div></div>

Consumer Marketing Manager

Unilever

<div>Unilever is currently hiring for an Assistant Brand Manager - OMO
Function: Marketing
Reports to: Brand Manager - OMO
Scope: Turkey
Location: Umraniye
Terms &amp; Conditions: Full Time<div> 
ABOUT UNILEVER 
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world. 
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future. 
 
JOB PURPOSE 
Unilever is the place where you can bring your purpose to life with the work that you do &ndash; creating a better business and a better world. And this is an exciting opportunity to lead and drive Unilever&rsquo;s growth engine into the future! We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy across consumer-facing channels. 
Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio, you will be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels. 
 
WHAT WILL YOUR MAIN RESPONSIBILITIES BE 
As the Assistant Brand Manager &ndash; Domestos, you will be responsible for: 
<ul><li>Responsible for the Domestos portfolio and driving competitive growth &amp; profitability targets.</li><li>Co-creating the strategy and 8-quarter plans by focusing on market trends and business objectives.</li><li>Collaborating with agency partners and the global team to ensure Domestos remains desirable through outstanding brand communication and activations.</li><li>Managing the marketing budget to ensure consistent, relevant brand saliency.</li><li>Creating and maintaining marketing calendars for launches, advertising, activations, and promotions across brands and accounts.</li><li>Working with media, digital marketing, and e-commerce teams to plan, execute, and optimize media plans.</li><li>Partnering with the CMI team to continuously enhance consumer insights and leverage data to improve marketing effectiveness.</li><li>Collaborating with the TCM and sales teams to develop shopper-centric, differentiated retailer marketing plans across the full shopper journey.</li><li>Co-leading the P&amp;L of Domestos.</li><li>Supporting other category-wide initiatives within Home Care.</li></ul> 

WHAT YOU WILL NEED TO SUCCEED 
 
Experiences &amp; Qualifications 
<ul><li>University degree in a related field.</li><li>2-4 years of relevant marketing experience, must in FMCG.</li><li>Experience in campaign crafting &amp; portfolio design</li><li>Fluency in Turkish and English</li></ul> 

Skills 
<ul><li>Strong marketing skills in brand building and performance analysis.</li><li>Rigor and adaptability to thrive in a complex environment with numerous opportunities.</li><li>A personal drive to succeed, guided by a strong inner game.</li><li>Deep consumer obsession, with a keen understanding of current needs and curiosity about future trends.</li><li>A high-growth mindset with a strong passion for consumers, shoppers, and customers.</li><li>Expertise in communication channel management, delivering cost-effective, integrated brand communication.</li><li>Savvy in media, particularly digital marketing, with strong know-how.</li><li>Excellent collaboration and Positivity.</li></ul> 

Leadership 
<ul><li>You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.</li><li>As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.</li><li>Critical SOL (Standards of Leadership) Behaviors</li></ul>
o PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner&rsquo;s mindset, using data and insight to make decisions. 
o PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience. 
o CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers. 
o PURPOSE &amp; SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever. 
o AGILITY: Explores the world around them, continually learning and developing their skills. 
 
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.</div>
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.</div>

Assistant Brand Manager - Omo

<div>
 Unilever is currently hiring for an
 
 Assistant Brand Manager - OMO
 
 
 
 Function:
 
 Marketing
 
 
 
 Reports to:
 
 Brand Manager - OMO
 
 
 
 Scope:
 
 Turkey
 
 
 
 Location:
 
 Umraniye
 
 
 
 Terms &amp; Conditions:
 
 Full Time
 
 
 
 
 About Unilever
 
 
 
 With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world.
 
 
 At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future.
 
 
 
 Job Purpose
 
 
 
 Unilever is the place where you can bring your purpose to life with the work that you do &ndash; creating a better business and a better world. And this is an exciting opportunity to lead and drive Unilever&rsquo;s growth engine into the future! We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy across consumer-facing channels.
 
 
 Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio, you will be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.
 
 
 
 What Will Your Main Responsibilities Be
 
 
 
 As the Assistant Brand Manager &ndash; Domestos, you will be responsible for:
 
 
 <ul>
 <li>
 Responsible for the Domestos portfolio and driving competitive growth &amp; profitability targets.
 </li>
 <li>
 Co-creating the strategy and 8-quarter plans by focusing on market trends and business objectives.
 </li>
 <li>
 Collaborating with agency partners and the global team to ensure Domestos remains desirable through outstanding brand communication and activations.
 </li>
 <li>
 Managing the marketing budget to ensure consistent, relevant brand saliency.
 </li>
 <li>
 Creating and maintaining marketing calendars for launches, advertising, activations, and promotions across brands and accounts.
 </li>
 <li>
 Working with media, digital marketing, and e-commerce teams to plan, execute, and optimize media plans.
 </li>
 <li>
 Partnering with the CMI team to continuously enhance consumer insights and leverage data to improve marketing effectiveness.
 </li>
 <li>
 Collaborating with the TCM and sales teams to develop shopper-centric, differentiated retailer marketing plans across the full shopper journey.
 </li>
 <li>
 Co-leading the P&amp;L of Domestos.
 </li>
 <li>
 Supporting other category-wide initiatives within Home Care.
 
 
 </li>
 </ul>
 
 Experiences &amp; Qualifications
 
 
 
 
 WHAT YOU WILL NEED TO SUCCEED
 
 
 
 <ul>
 <li>
 University degree in a related field.
 </li>
 <li>
 2-4 years of relevant marketing experience, must in FMCG.
 </li>
 <li>
 Experience in campaign crafting &amp; portfolio design
 </li>
 <li>
 Fluency in Turkish and English
 
 
 </li>
 </ul>
 
 Skills
 
 
 
 <ul>
 <li>
 Strong marketing skills in brand building and performance analysis.
 </li>
 <li>
 Rigor and adaptability to thrive in a complex environment with numerous opportunities.
 </li>
 <li>
 A personal drive to succeed, guided by a strong inner game.
 </li>
 <li>
 Deep consumer obsession, with a keen understanding of current needs and curiosity about future trends.
 </li>
 <li>
 A high-growth mindset with a strong passion for consumers, shoppers, and customers.
 </li>
 <li>
 Expertise in communication channel management, delivering cost-effective, integrated brand communication.
 </li>
 <li>
 Savvy in media, particularly digital marketing, with strong know-how.
 </li>
 <li>
 Excellent collaboration and Positivity.
 
 
 </li>
 </ul>
 
 Leadership
 
 
 
 <ul>
 <li>
 You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
 </li>
 <li>
 As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
 </li>
 <li>
 Critical SOL (Standards of Leadership) Behaviors
 </li>
 <li>
 PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner&rsquo;s mindset, using data and insight to make decisions.
 </li>
 <li>
 PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
 </li>
 <li>
 CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
 </li>
 <li>
 PURPOSE &amp; SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
 </li>
 <li>
 AGILITY: Explores the world around them, continually learning and developing their skills.
 
 
 </li>
 </ul>
 Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
 
 
 Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
</div>

<div>Unilever is currently hiring for an Assistant Brand Manager - Domestos
Function: Marketing
Reports to: Brand Manager - Domestos
Scope: Turkey
Location: Umraniye<div>
Terms &amp; Conditions: Full Time 
 
ABOUT UNILEVER 
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people &ndash; we believe that when our people work with purpose, we will create a better business and a better world. 
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don&rsquo;t believe in the &lsquo;one size fits all&rsquo; approach and instead we will equip you with the tools you need to shape your own future. 
 
JOB PURPOSE 
Unilever is the place where you can bring your purpose to life with the work that you do &ndash; creating a better business and a better world. And this is an exciting opportunity to lead and drive Unilever&rsquo;s growth engine into the future! We are looking for a driven, proactive, creative, and organized Assistant Brand Manager who will be responsible for leading the activation of our brand strategy across consumer-facing channels. 
Using breakthrough thinking, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio, you will be part of the global marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels. 
 
WHAT WILL YOUR MAIN RESPONSIBILITIES BE 
As the Assistant Brand Manager &ndash; Domestos, you will be responsible for: 
<ul><li>Responsible for the Domestos portfolio and driving competitive growth &amp; profitability targets.</li><li>Co-creating the strategy and 8-quarter plans by focusing on market trends and business objectives.</li><li>Collaborating with agency partners and the global team to ensure Domestos remains desirable through outstanding brand communication and activations.</li><li>Managing the marketing budget to ensure consistent, relevant brand saliency.</li><li>Creating and maintaining marketing calendars for launches, advertising, activations, and promotions across brands and accounts.</li><li>Working with media, digital marketing, and e-commerce teams to plan, execute, and optimize media plans.</li><li>Partnering with the CMI team to continuously enhance consumer insights and leverage data to improve marketing effectiveness.</li><li>Collaborating with the TCM and sales teams to develop shopper-centric, differentiated retailer marketing plans across the full shopper journey.</li><li>Co-leading the P&amp;L of Domestos.</li><li>Supporting other category-wide initiatives within Home Care.</li></ul> 

WHAT YOU WILL NEED TO SUCCEED 
 
Experiences &amp; Qualifications 
<ul><li>University degree in a related field.</li><li>2-4 years of relevant marketing experience, must in FMCG.</li><li>Experience in campaign crafting &amp; portfolio design</li><li>Fluency in Turkish and English</li></ul> 

Skills 
<ul><li>Strong marketing skills in brand building and performance analysis.</li><li>Rigor and adaptability to thrive in a complex environment with numerous opportunities.</li><li>A personal drive to succeed, guided by a strong inner game.</li><li>Deep consumer obsession, with a keen understanding of current needs and curiosity about future trends.</li><li>A high-growth mindset with a strong passion for consumers, shoppers, and customers.</li><li>Expertise in communication channel management, delivering cost-effective, integrated brand communication.</li><li>Savvy in media, particularly digital marketing, with strong know-how.</li><li>Excellent collaboration and Positivity.</li></ul> 

Leadership 
<ul><li>You are energized by delivering fantastic results. You are an example to others &ndash; both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.</li><li>As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.</li><li>Critical SOL (Standards of Leadership) Behaviors</li></ul>
o PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner&rsquo;s mindset, using data and insight to make decisions. 
o PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience. 
o CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers. 
o PURPOSE &amp; SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever. 
o AGILITY: Explores the world around them, continually learning and developing their skills. 
 
Unilever embraces diversity and encourages applicants from all walks of life! This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.</div>
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their &lsquo;Whole Self&rsquo; to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.</div>

Assistant Brand Manager Domestos

Bunge

<div><div><div>City : Istanbul </div><div>State : İstanbul (TR-34) </div><div>Country : T&uuml;rkiye (TR) </div><div>Requisition Number : 43078</div></div> 
Are you willing to develop your career as Brand Manager in one of the biggest companies in agri and food business? Looking to make a difference in one of the most stable industries at the time being &ndash; you probably have heard about our local brands of oil, Salat and Komili? 
We are growing and looking for a passionate, bold, and driven Brand Manager. 
Read the vacancy below to learn more about it!
Please submit your application in English version. 
What will you be doing as an Brand Manager 
Responsible for brand positioning, brand strategy, package design, launching new campaigns, product innovation, new product development, consumer research, and agency management.
Analyze market trends and executing Marketing projects, 360-degree campaigns, sustainability programs, NPD&rsquo;s, long term project management with third parties as well as working on product positioning and contributing to brand strategy by closely working with supporting departments. 
This should be completed through the following activities: 
Responsibilities: 
<ul><li>Managing and driving brand positioning and brand strategy.</li><li>
Managing social media and content marketing. Launching, managing, and optimizing social media campaigns.</li><li>
Managing CSR and Sustainability projects with third parties with corporate leading skills.</li><li>
Analyzing market, consumer, and competitive landscapes for strategic insights.</li><li>
Managing the new product development process and product launches/relaunches.</li><li>
Contributing to the development of the media strategy, brief the agency on it and follow up on the media plan.</li><li>
Analyzing and interpreting the results of market research results (e.g. Nielsen, Ipsos) and translate them into recommendations and actions.</li><li>
Drawing up and executing annual marketing plans and advertising campaigns.</li><li>
Managing product profitability, profit &amp; loss, and marketing budgets.</li></ul> 
What you can bring to the role: 
<ul><li>
A bachelor&rsquo;s/master&rsquo;s degree from a Marketing or Business Management department.</li><li>
Minimum 5 years of Marketing experience including product, advertisement, positioning, pricing knowledge, communication, social media, CSR and experience marketing.</li><li>
Detail oriented, strong planning skills and excellent level of communication required.</li><li>
Creative mindset with the ability of following innovative technology that can be applied to the company&rsquo;s brands.</li><li>
Fluency in English, both written and spoken.</li></ul> 
What do we offer to our future colleague:
Besides the salary, our company offers the following benefits: 
<ul><li>
A competitive salary and benefits (medical services, transportation allowance, meal allowance, gift cheques).</li><li>
Hybrid working schedule: 3 days in the office, 2 days at home.</li><li>
Work within an experienced team, international environment.</li><li>
The freedom to make an impactful contribution to business.</li><li>
Possibilities of development within the company.</li></ul>
At Bunge (NYSE: BG), our purpose is to connect farmers to consumers to deliver essential food, feed and fuel to the world. As a premier agribusiness solutions provider, our team of ~37,000 dedicated employees partner with farmers across the globe to move agricultural commodities from where they&rsquo;re grown to where they&rsquo;re needed&mdash;in faster, smarter, and more efficient ways. We are a world leader in grain origination, storage, distribution, oilseed processing and refining, offering a broad portfolio of plant-based oils, fats, and proteins. We work alongside our customers at both ends of the value chain to deliver quality products and develop tailored, innovative solutions that address evolving consumer needs. With 200+ years of experience and presence in over 50 countries, we are committed to strengthening global food security, advancing sustainability, and helping communities prosper where we operate. Bunge has its registered office in Geneva, Switzerland and its corporate headquarters in St. Louis, Missouri. Learn more at Bunge.com. 
Every day our people exemplify these values, which represent Bunge at its core:<div><ul><li> 
We Are One Team &ndash; Collaborative, Respectful, Inclusive</li><li>We Lead The Way &ndash; Agile, Empowered, Innovative</li><li> We Do What&rsquo;s Right &ndash; Safety, Sustainability, With Integrity</li></ul></div> 
If this sounds like you, join us! We value and invest in people who believe in our purpose and are excited to live it every day &ndash; people who are #ProudtoBeBunge
#LI-AB1</div>

Brand Manager - Istanbul

<div>For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home. As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.

Our &quot;roll up your sleeves and get the job done&quot; approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.

It's a colorful world - make your mark by joining the BIC team today. 


As a Senior Product Manager for Lighters, you will be part of the Turkish Marketing team, reporting directly to the General Manager. Your mission is to drive the strategic growth of the Lighters category in Turkey and oversee Export operations. You will design and execute annual marketing plans that increase consumer preference for our brand and support growth and development of the category. 


Strategic Planning &amp; Market Analysis
<ul>
<li>Contribute to the local marketing strategy development and marketing operational plan, in line with the EU strategy and local commercial targets</li>
<li>Champion market data and insight across the business, evaluate trends, opportunities or threats and turning those numbers into actions and strategic decisions</li>
<li>Manage product portfolio based on market and sales analysis</li>
<li>Coordinate the pricing process with Sales and Finance, by tracking the benchmarks and profitability</li>
</ul>
Communication &amp; Brand Activation
<ul>
<li>Lead communication projects across all consumer touchpoints</li>
<li>Coordinate external partners like creative, media planning, display and event agencies</li>
</ul>
Trade Marketing &amp; Commercial Support
<ul>
<li>Manage in-store activation projects (in-store branding, POP materials and consumer activities) in collaboration with the sales team</li>
<li>Development of marketing communication materials (product presentations, catalogues/brochures, banner adaptations, promotional materials) as well as product training for the staff (internal staff and merchandising teams).</li>
</ul>
Operational Excellence
<ul>
<li>Responsible for brand support budget setting, control and reporting</li>
<li>Contribute to the sales forecast in co-operation with the demand planner and sales team</li>
<li>Collaborate with HQ marketing team in order to secure validation of the plans and alignment with EU strategy</li></ul> 


What You'll Bring To BIC: 

<ul>
<li>University Degree</li>
<li>Previous experience in marketing or trade marketing roles</li>
<li>Experience in the FMCG/CPG industry across traditional trade</li>
<li>Excellent level of English language, both spoken and written</li>
<li>Solid MS Office skills &ndash; PowerPoint, Excel, Word, Outlook</li>
<li>Strong interpersonal, communication and presentation skills</li>
<li>Excellent analytical and organizational skills</li>
<li>Knowledge of Nielsen database will be a plus</li>
<li>Experience in an international environment is a plus</li></ul> 


What we offer: 

<ul>
<li>Hybrid working schedule (3 days at the office and 2 at home)</li>
<li>Performance related incentives and annual reviews</li>
<li>Lunch allowance</li>
<li>Private medical plan</li>
<li>On-the-job learning opportunities</li></ul><h1 class="jobSectionHeader"> 
</h1>
<h1 class="jobSectionHeader">#LI-EA1</h1> 
BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need. 
 
BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.</div>

Senior Product Manager Lighters

Lactalis Türkiye

<div>
 
 Founded in 1996 and operating under Lactalis Group, the world&rsquo;s largest dairy company since 2015, Lactalis T&uuml;rkiye is the leading milk and dairy products producer in its sector, with five production facilities and 5,000 tons per day milk processing capacity.
 
 
 
 
 
 Lactalis T&uuml;rkiye brings consumers &Idot;&ccedil;im, Pr&eacute;sident, Masterini, and Ice Break products. The company&rsquo;s journey began with the production of UHT milk, yoghurt, feta and kashar cheeses, and today continues with a portfolio of over 300 product varieties ranging from uf feta cheese and crusted yoghurt to desserts and kefir.
 
 
 
 
 
 With its motto &ldquo;Look at the Bright Side of Life,&rdquo; &Idot;&ccedil;im holds a leading position in Turkey&rsquo;s branded dairy products market.
 
 
 
 
 
 We are currently looking for a Senior Assistant Brand Manager
 
 
 to join our team in &Idot;stanbul (Maltepe).
 
 
 
 
 
 
 Qualification
 
 
 <ul>
 <li>
 University degree in Business Administration, Marketing or any related Engineering majors,
 </li>
 <li>
 Minimum 2 years of brand management experience and ability to work in a cross-functional and fast-paced FMCG environment,
 </li>
 <li>
 Basic understanding of commercial dynamics and channel differences (Modern Trade, Traditional Trade, Discount),
 </li>
 <li>
 Experience in working with external agencies and multiple stakeholders,
 </li>
 <li>
 Consumer-centric mindset with the ability to translate insights into actionable initiatives.
 </li>
 <li>
 Strong reporting and presentation skills,
 </li>
 <li>
 Proficiency in using MS Office Applications,
 </li>
 <li>
 Excellent oral and written communication skills in English,
 </li>
 </ul>
 
 
 
 
 
 Job Description
 
 
 <ul>
 <li>
 Supporting the Brand Manager in growing and building brand equity,
 </li>
 <li>
 Development and execution of the on-going strategy,
 </li>
 <li>
 Taking active role in new product development process -from concept to launch by forming effective partnerships across teams,
 </li>
 <li>
 Identifying the opportunities/threats in the market by doing research about market,client and consumer.
 </li>
 </ul>
</div>

Senior Assistant Brand Manager

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