content marketing specialist / seo content specialist Jobs in Houston

content marketing specialist / seo content specialist

content & campaign specialist Jobs in Houston

content & campaign specialist

creative marketing & media manager Jobs in Houston

creative marketing & media manager

content campaign specialist

NDT Global

About NDT Global
 
NDT Global is the leading provider of inline diagnostic solutions, advanced data insights, and integrity management services that safeguard energy-sector infrastructure. The company is recognized for its expertise in both ultrasonic inspection technologies — such as Pulse Echo, Pitch-and-Catch, Phased Array, and Acoustic Resonance (ART Scan) — and ultra-high-resolution Magnetic Flux Leakage (MFL) inspection services. These differentiated offerings, along with non-ultrasonic technologies like Inertial Measurement Units and others in development, enable NDT Global to deliver comprehensive asset integrity solutions.
 
Innovation is at the core of NDT Global's mission. We continuously challenge the boundaries of existing technologies to deliver transformational solutions that empower the industry to achieve safer, more cost-effective pipeline management. Our commitment to research and development drives the creation of vital new methods and tools that address the evolving needs of our customers while setting new industry standards.
 
By strategically applying inspection technologies to detect, diagnose, and model various types of threats, NDT Global provides predictive, decision-ready insights. These insights, driven by the world’s most accurate data, enable asset owners to optimize infrastructure health, drive operational efficiencies, reduce risk, and minimize their carbon footprint.
 
Purpose: 
The Content and Campaign Manager is responsible for leading the development and execution of content strategies and marketing campaigns that enhance NDT Global’s brand visibility and market positioning. This role will oversee the creation, distribution, and management of high-quality, engaging content across multiple channels, supporting both external promotional initiatives and internal stakeholder needs. Collaborating closely with teams including Communications, People & Culture, Product Management, and Sales, the Content and Campaign Manager will ensure consistent messaging aligned with our corporate identity and brand strategy—encompassing design, communication, and culture. A key focus will be transforming technical information and thought leadership into compelling visual and written assets that inform, engage, and convert. Through innovative campaign management, this role will help maximize audience reach, elevate brand awareness, and directly support business growth by influencing the sales funnel.
 
Job Overview: 
<ul>
<li>Create a wide range of compelling content assets for various platforms including (but not limited to) websites, social media, PowerPoint presentations, videos, and sales enablement materials.</li>
<li>Develop and execute integrated campaign strategies in coordination with Sales, Product Management, and other internal stakeholders that drive awareness, engagement, and conversion.</li>
<li>Translate complex technical information and thought leadership into engaging, visually compelling content that resonates with target audiences.</li>
<li>Oversee the entire content creation lifecycle, from ideation and development to production and publication, ensuring consistent quality and messaging.</li>
<li>Produce and edit high-quality video content and graphics, optimized for both user engagement and search engine visibility.</li>
<li>Prepare and present campaign reports with actionable insights and recommendations to inform strategic decisions while monitoring campaign effectiveness and introduce new approaches to pivot.</li>
<li>Uphold and enforce brand integrity across all campaigns and content, ensuring alignment with NDT Global’s corporate identity, design standards, and communication style.</li>
</ul>
Education: 
<ul>
<li>A bachelor's degree from a university or technical college in Marketing, Design, Communication, or related field is required</li>
</ul>
Experience: 
<ul>
<li>Minimum 5+ years of experience in marketing content creation, or related field, with proven ability to produce high-quality and engaging content.</li>
<li>Demonstrated ability to manage multiple projects simultaneously, prioritize effectively, and meet tight deadlines without compromising quality.</li>
<li>Proficient experience with graphic design tools (e.g., Adobe Creative Suite, Canva), and a strong eye for visual storytelling.</li>
<li>Experience in the development, execution, and management of integrated marketing campaigns.</li>
<li>Strong analytical skills with the ability to interpret campaign metrics, generate reports, and optimize strategies for improved performance.</li>
<li>Strong understanding of digital marketing channels and concepts, including digital marketing and social media</li>
<li>Experience working in a global and cross-cultural environment is preferred.</li>
<li>A background in professional services or B2B organizations is preferred.</li>
<li>Familiarity with SEO best practices principles is preferred.</li>
<li>Experience using Marketing Automation Platforms (I.e. HubSpot) is an asset.</li>
</ul>
Software: 
<ul>
<li>Intermediate understanding of Microsoft Office (Word, Excel, Power Point, and Outlook)</li>
<li>Intermediate skills in videography and/or video editing</li>
<li>Advanced knowledge of graphic design (I.e. Adobe Creative Suite and/or Canva)</li>
</ul>
Benefits
 <ul>
<li>Great long-term career prospects and development opportunities</li>
<li>Challenging tasks in innovative and diverse teams</li>
<li>Attractive compensation system</li>
<li>Flexible working environment</li>
</ul>

Content & Campaign Specialist

SpaceManager Closets

Job OverviewAre you our future Content Managing Specialist?We&rsquo;re looking for an all-star Content Marketing Specialist to join our growing team as the owner of our inbound marketing initiatives. Your goal will be to help us drive qualified traffic, leads, and sales by establishing our company as the #1 trusted authority in The Custom Closets and Organized Storage Solutions Industry.Our Content Marketing Specialist must have a passion for writing and storytelling with a journalist&rsquo;s mindset, as well as an obsession with written content performance, content management, and analytics.In this role, you will develop and execute comprehensive content strategies that enhance our online presence, improve search engine rankings, and drive targeted traffic to our website.Duties<ul><li>Own the content strategy outlined in Marcus Sheridan&rsquo;s They Ask, You Answer and Endless Customers that allows for consistent publication of the types of content that drives revenue and significantly impacts sales.</li><li>Publish at least three new written pieces of content per week to the SpaceManager Closets Blog.</li><li>Publish on Social Media multiple times each week for community engagement and long-term content promotion.</li><li>Produce premium content, including ebooks, pillar pages, and other offers used to convert our audience.</li><li>Own and execute a 90 day content calendar, leveraging internal experts, customers, and industry voices to create content designed to establish thought leadership, attract prospects, and nurture leads</li><li>Lead search engine optimization (SEO) efforts for website and content.</li><li>Execute company email marketing efforts, including newsletters and automated workflows.</li><li>Interview internal subject matter experts for content and edit, proofread and improve writers&rsquo; posts.</li><li>Work closely with sales team to identify content topics and develop editorial calendar.</li><li>Rely on content analytics and reporting to inform decisions.</li><li>Use AI tools to optimize efficiency for the content creation process, including, but not limited to: generating and enhancing new content, evaluating content performance, and streamlining content distribution</li><li>Professional development and continued education in relevant areas (e.g., content technology, HubSpot certifications, writing proficiency).</li><li>KPIs include - organic traffic growth, lead conversion rate, Form fills on content offers (ebooks, guides, &ldquo;pricing&rdquo; pages, First-touch was organic search</li></ul>Qualifications<ul><li>Proven experience in SEO content creation, digital marketing, or related roles with a strong portfolio of successful campaigns.</li><li>Proficiency with SEO tools such as Google Search Console, Google Analytics, Adobe Analytics, SEMrush, or Ahrefs.</li><li>Solid understanding of web analytics platforms to interpret data for continuous improvement.</li><li>Familiarity with HTML, CSS, JavaScript basics, and WordPress or similar CMS platforms.</li><li>Knowledge of conversion optimization techniques and user experience best practices.</li><li>Experience with link building strategies and metadata optimization for search engines.</li><li>Ability to conduct comprehensive keyword research tailored for e-commerce or other online business models.</li><li>Strong communication skills for collaborating across teams including social media management and content development.</li><li>Knowledge of technical SEO elements such as metadata management and site structure optimization. Join our team as a Content Marketing Specialist / SEO Content Specialist if you are passionate about crafting impactful digital content that elevates brands across global markets. Your expertise will help shape our online presence while advancing your career in a fast-paced digital environment committed to innovation and excellence.</li></ul>Educational backgroundA degree in English, Journalism, and Public Relations is highly preferred but not mandatory. Commensurate experience will be considered.Skills and required knowledge<ul><li>A true passion for writing.</li><li>Impeccable writing and editorial skills, with an outstanding command of the English language.</li><li>An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc.</li><li>Clear articulation of the business goal behind creating a piece (or series) of content.</li><li>Has used and experimented with AI tools like ChatGPT, Claude, Llama, etc.</li><li>Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.</li><li>An understanding of AI&rsquo;s role in marketing and how it functions in content creation, predictive analytics, customer behavior, and machine learning for content targeting.</li><li>Incredible people skills.</li><li>Has experience with programs such as HubSpot, Google Analytics, Google Search Console, and SEMRush.</li><li>Has interview skills and is a curious and thoughtful listener.</li><li>Understands how to use data to inform all strategic decisions.</li><li>Operates well with giving and receiving feedback.</li><li>Has a team mentality.</li><li>Bonus skills: HubSpot experience, print or broadcast journalism training.</li></ul>About us SpaceManager Closet is the fastest growing companies in the closet and home organization solutions industry in Houston. At SpaceManager Closets, we pride ourselves on working hard, enjoying what we do, and exceeding our customers&rsquo; expectations. At SpaceManager Closets, we&rsquo;re not just designing custom storage solutions &mdash; we&rsquo;re transforming lives, one space at a time.Job Type: Full-timePay: $55,000.00 - $65,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul>Work Location: In person

Content Marketing Specialist / SEO Content Specialist

<div>Position Summary: 
Are you our future content manager?

We&rsquo;re looking for an all-star Content Marketing Specialist to join our growing team as the owner of our inbound marketing initiatives. Your goal will be to help us drive qualified traffic, leads, and sales by establishing our company as the #1 trusted authority in The Custom Closets and Organized Storage Solutions Industry. 
Our Content Marketing Specialist must have a passion for writing and storytelling with a journalist&rsquo;s mindset, as well as an obsession with written content performance, content management, and analytics. 
Responsibilities:
<ul>
<li>Own the content strategy outlined in Marcus Sheridan&rsquo;s They Ask, You Answer and Endless Customers that allows for consistent publication of the types of content that drives revenue and significantly impacts sales.</li>
<li>Publish at least three new written pieces of content per week to the SpaceManager Closets Blog.</li>
<li>Publish on Social Media multiple times each week for community engagement and long-term content promotion.</li>
<li>Produce premium content, including ebooks, pillar pages, and other offers used to convert our audience.</li>
<li>Own and execute a 90 day content calendar, leveraging internal experts, customers, and industry voices to create content designed to establish thought leadership, attract prospects, and nurture leads</li>
<li>Lead search engine optimization (SEO) efforts for website and content.</li>
<li>Execute company email marketing efforts, including newsletters and automated workflows.</li>
<li>Interview internal subject matter experts for content and edit, proofread and improve writers&rsquo; posts.</li>
<li>Work closely with sales team to identify content topics and develop editorial calendar.</li>
<li>Rely on content analytics and reporting to inform decisions.</li>
<li>Use AI tools to optimize efficiency for the content creation process, including, but not limited to: generating and enhancing new content, evaluating content performance, and streamlining content distribution</li>
<li>Professional development and continued education in relevant areas (e.g., content technology, HubSpot certifications, writing proficiency).</li>
<li>KPIs include - organic traffic growth, lead conversion rate, Form fills on content offers (ebooks, guides, &ldquo;pricing&rdquo; pages, First-touch was organic search</li></ul> 


Educational background

A degree in English, Journalism, and Public Relations is highly preferred but not mandatory. Commensurate experience will be considered. 
Skills and required knowledge
<ul>
<li>A true passion for writing.</li>
<li>Impeccable writing and editorial skills, with an outstanding command of the English language.</li>
<li>An understanding of common editorial style guides, e.g. AP Style, Chicago Manual of Style, etc.</li>
<li>Clear articulation of the business goal behind creating a piece (or series) of content.</li>
<li>Has used and experimented with AI tools like ChatGPT, Claude, Llama, etc.</li>
<li>Project management skills to manage editorial schedules and deadlines within corporate and ongoing campaigns.</li>
<li>An understanding of AI&rsquo;s role in marketing and how it functions in content creation, predictive analytics, customer behavior, and machine learning for content targeting.</li>
<li>Incredible people skills.</li>
<li>Has experience with programs such as HubSpot, Google Analytics, Google Search Console, and SEMRush.</li>
<li>Has interview skills and is a curious and thoughtful listener.</li>
<li>Understands how to use data to inform all strategic decisions.</li>
<li>Operates well with giving and receiving feedback.</li>
<li>Has a team mentality.</li>
<li>Bonus skills: HubSpot experience, print or broadcast journalism training.</li></ul> 


Benefits/Perks:
<ul>
<li>Note, some may include:
<ul><li>Health and dental</li>
<li>401k Retirement plan with company match</li>
<li>Competitive compensation levels</li>
<li>Training and career development</li>
<li>Mentorship from other teams</li>
<li>Amazing team culture</li>
<li>Monthly happy hours</li>
<li>Paid Time Off</li></ul></li></ul> 
 
About us

SpaceManager Closet is the fastest growing companies in the closet and home organization solutions industry in Houston. At SpaceManager Closets, we pride ourselves on working hard, enjoying what we do, and exceeding our customers&rsquo; expectations. At SpaceManager Closets, we&rsquo;re not just designing custom storage solutions &mdash; we&rsquo;re transforming lives, one space at a time.</div>

NOBI

<div>About Nobi USA 
Nobi USA is a pioneering company in AgeTech and the developer of the Nobi Smart Light, a cutting-edge technology designed to empower elderly individuals, their families, and senior care providers. Our mission is to provide discreet, responsive solutions that deliver care when needed, while maintaining independence and dignity. Through innovation and collaboration, we ensure our products meet the unique needs of our customers and establish a globally recognized brand.
Job Description: Creative Designer
Location: Remote (US-Based) 
Job Type: Full-Time 
Role Overview
The Creative Designer will be responsible for translating Nobi&rsquo;s brand identity into compelling visual assets that support product marketing, campaigns, sales, customer success, and customer-facing initiatives. This role owns the creative execution of branded materials &mdash; from digital content and presentations to booth design and event collateral &mdash; ensuring consistency with brand standards and elevating Nobi&rsquo;s presence across every channel.
Key Responsibilities
Brand &amp; Visual Identity
<ul><li>Maintain and evolve Nobi&rsquo;s brand standards across all creative outputs.
</li></ul><ul><li>Ensure consistency in look, feel, and messaging across digital, print, and experiential assets.
</li></ul><ul><li>Collaborate with marketing leadership to refine visual identity as the brand scales.
</li></ul>Content &amp; Campaign Support
<ul><li>Design creative assets for product launches, demand generation campaigns, and thought leadership initiatives.
</li></ul><ul><li>Create visuals for social media, email campaigns, blogs, and paid ads.
</li></ul><ul><li>Partner with Sales and Customer Success to design toolkits, presentations, and customer-facing collateral.
</li></ul>Events &amp; Booth Design
<ul><li>Lead creative design for trade show booths, event signage, and &ldquo;events-in-a-box&rdquo; kits.
</li></ul><ul><li>Develop templates for flyers, banners, and promotional materials.
</li></ul><ul><li>Ensure event presence reflects Nobi&rsquo;s brand brilliance and innovation.
</li></ul>Customer-Facing Materials
<ul><li>Design branded assets for communities (media kits, swag, advocacy materials).
</li></ul><ul><li>Create visual storytelling tools (infographics, case study layouts, testimonial videos).
</li></ul><ul><li>Support Customer Success with onboarding and adoption materials.
</li></ul>Collaboration &amp; Systems
<ul><li>Work closely with Marketing, Product, and Sales to align creative with campaign goals.
</li></ul><ul><li>Manage creative tools (Adobe Creative Suite, Canva Pro, Figma, etc.).
</li></ul><ul><li>Ensure assets are stored and accessible in brand management platforms (e.g., Templafy, DAM systems).
</li></ul>Qualifications
<ul><li>4+ years of experience in graphic design, creative design, or brand design.
</li></ul><ul><li>Strong portfolio showcasing digital, print, and event design.
</li></ul><ul><li>Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, and Figma.
</li></ul><ul><li>Experience designing for B2B marketing campaigns, events, and customer-facing collateral.
</li></ul><ul><li>Ability to balance creativity with brand consistency and business objectives.
</li></ul><ul><li>Strong communication and collaboration skills across cross-functional teams.
</li></ul>Why This Role Matters
The Creative Designer ensures Nobi&rsquo;s brand shows up as best-in-class across every touchpoint &mdash; from digital campaigns to event booths. By making content visually compelling and consistent, this role amplifies Nobi&rsquo;s voice, supports pipeline growth, and strengthens customer trust.
Benefits:<ul>
<li>Competitive salary with commission and annual bonus structure</li>
<li>Health, Dental, and Vision insurance</li>
<li>401(k) with company matching</li>
<li>Paid time off and parental leave</li>
<li>Opportunities for career growth in a rapidly expanding market</li>
</ul>
Salary Benchmarks (US, 2025)
<ul><li>Creative Designer average salary: $65,000 &ndash; $75,000 annually.</li></ul></div>

Creative Designer

PROtect LLC

<div>Description:

Overview
PROtect is seeking a Product Marketing Specialist (Contractor) to help shape our product marketing strategy and bring it to life through clear messaging, strong technical and customer-facing content, and go-to-market support. This role will support our IDMS product and an AI-focused product, partnering closely with product, marketing, and business development to strengthen our story, improve conversion, and support growth.<h3 class="jobSectionHeader">
Time Commitment &amp; Path</h3><ul><li>10&ndash;15 hours/week (contract)</li></ul><h3 class="jobSectionHeader">
Key Responsibilities</h3><ul><li>Define ICPs and personas for priority segments and buying roles across SMB, mid-market, and/or enterprise</li><li>Build and maintain a messaging framework (positioning, value props, proof points, differentiation, objections)</li><li>Develop customer-facing and internal assets, such as: product/solution one-pagers, briefs, web copy, FAQs, and light sales enablement as needed</li><li>Create and optimize email nurture content aligned to personas and stages (awareness ? consideration ? decision)</li><li>Collaborate with marketing, product, business development, and leadership and other team members to ensure consistent messaging across campaigns, content, and event activations</li><li>Conduct market/competitive research to support positioning and content direction</li></ul>
Requirements:

Requirements<ul><li>SaaS product marketing experience required (experience supporting SMB, mid-market and/or enterprise audiences)</li><li>Strong writing and editing skills; able to translate technical concepts into clear customer value</li><li>Comfortable working cross-functionally and moving deliverables forward with minimal oversight</li><li>Organized, responsive, and able to manage multiple workstreams in a part-time cadence</li></ul><h3 class="jobSectionHeader">
Nice to Have</h3><ul><li>Experience in or exposure to NDT (non-destructive testing) or industrial inspections</li><li>Familiarity or experience marketing AI-enabled products</li></ul><h3 class="jobSectionHeader">
What Success Looks Like (first 60&ndash;90 days)</h3><ul><li>Documented ICPs/personas with clear use cases, pains, and buying triggers</li><li>A usable messaging framework adopted across Marketing/Content/Events</li><li>At least one email nurture sequence drafted and ready to deploy (or in-market with early performance learnings)</li></ul></div>

Product Marketing Specialist (Contractor)

ESPO Corporation

<div>
 
 
 
 
 Procurement Specialist II
 
 
 
 
 Location: San Antonio, TX 78221 or Houston, TX 77042
 
 Job Type: Contract to Hire
 
 
 POSITION SUMMARY
 
 Procurement Specialist II is responsible for medium and high criticality materials, equipment and subcontract sourcing events. Expectation is expert level knowledge of procurement processes and procedures. Additionally, a Procurement Specialist II should develop negotiating strategies, assign work and oversee and mentor lesser tenured peers such as Procurement Specialist I and II. This role supports sourcing activities for both estimating efforts in the Deal Development phase and Procurement Execution activities throughout the life cycle of a project from RFP solicitation through award. The Procurement Specialist II must be proficient in commercial analysis of bidders' proposals, writing and submitting award recommendations and conducting bidder conferences. Responsibilities also include maintaining supplier relationships on awarded contracts and communicating with key internal and external stakeholders to ensure transparency with the Project Management Team.
 
 
 REQUIRED QUALIFICATIONS
 
 High School Diploma or GED
 
 Minimum 3 years of procurement experience in industrial construction, EPC projects or similar industries such as power, oil and gas, petrochemical, or large engineered equipment
 
 Hands on experience sourcing medium and high criticality materials, equipment and subcontract packages and performing full commercial analysis from RFI through award
 
 Ability to work independently, manage a fast paced workload, escalate issues and produce accurate and detailed work
 
 Proficiency with Microsoft Office (Office 365, SharePoint, Teams) and experience with DocuSign or Adobe Sign workflows
 
 Some travel may be necessary 25 percent or less when required
 
 
 PREFERRED
 
 Bachelor's degree or equivalent experience in lieu of a degree
 
 Seven or more years of related procurement experience
 
 Proven industrial construction procurement experience across multiple market sectors with direct interface experience with client and engineering teams
 
 
 WHAT YOU'LL DO AS A PROCUREMENT SPECIALIST II
 
 Focus on the contract life cycle management and administration, and the overall supplier management and relationship building
 
 Has the primary responsibility in the establishment of core contract management processes and contract content in order to monitor and manage contract compliance
 
 Participate in procurement project management teams to support contract compliance
 
 Identify issues, propose solutions, provide negotiation support and resolve contractual issues
 
 Advise in Master Agreement Program Contract Development
 
 Participation in Deal Development and support in estimating efforts including issuing Request for Information (RFI's)
 
 Lead in procurement execution for medium to high criticality sourcing events, commensurate with level of procurement experience, including:
 
 Conduct research and develop sourcing strategies for assigned items
 
 Develop supplier lists and issue RFP packages, and RFP amendments accordingly, for various medium to high criticality or complex equipment, material and services at best value to Zachry
 
 Develop performance based scopes of work and understand specifications and drawing packages
 
 Develop negotiating strategies
 
 Conduct bidder conferences and coordinate discussions between bidders and technical personnel
 
 Perform evaluation of proposals and conduct supplier negotiations
 
 Write supplier recommendations that explain and support the source selection process and decision
 
 Understand terms and conditions and contract formation
 
 Negotiate award of contracts to suppliers
 
 Support contract administration and subcontract management
 
 Participate in supplier and subcontractor kick off meetings
 
 Participate in supplier and subcontractor close out meetings
 
 Scope and negotiate contract change orders and amendments
 
 Participate in weekly procurement meetings
 
 Work Leader for teams with partial supervision responsibilities such as assigning work, overseeing Level 1 and Level 2 activities and providing backup support to Project Procurement Manager
 
 Mentorship role to team and other procurement personnel
 
 Manage work in fast paced environment, focused on complex, higher profile technical items
 
 Provide support to other procurement personnel as needed
 
 Maintain knowledge of procurement processes and procedures and execute in accordance with Zachry's standard operating procedures
 
 Maintain knowledge of Oracle, Dragnet, PPMS and other job specific IT support systems
 
 Develop and maintain strong relationships with suppliers, engineers, construction and key stakeholders and personnel
 
 
 
 
 ESPO Corporation
 
 
 
 
 
 
 
 
 www.espocorp.com
 
 
 
 
 
 
 
 
 
 
 
 
 630-789-2525
 
 
 
 
 
 
 
 
 
 View all open jobs at www.espocorp.com/jobs
 
 
 
 
 
 
 Leaders in Technical Recruiting &amp; Staffing since 1965
 
 
 
 ESPO has a comprehensive benefits package which includes PTO, Group Health and Dental Insurance, and 401k after you have satisfied the necessary waiting periods.
 
 
 We are an Equal Opportunity Employer and value the benefits of diversity in our workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity and expression, national origin, disability, protected Veteran status, or any other attribute or protected characteristic by law. If you need assistance applying, please get in touch with us directly.
 
</div>

Procurement Specialist II

JB Poindexter & Co

Director of Digital Marketing
 Houston, TX
 
Company & Position Overview: 
J.B. Poindexter & Co (JBPCO) is a privately held diversified manufacturing company forecasting $2.5B in annual revenue and 8,000+ team members in 2025. The nine operating subsidiaries, covering over 50 locations, are engaged in the production of commercial truck bodies, step-vans, utility trucks, funeral coaches, limousines, pickup truck bed enclosures, and expandable foam plastic packaging. For more information, visit www.jbpoindexter.com.
 JB Poindexter & Co. (JBPCO) is seeking an accomplished, results-oriented Director of Digital Marketing as a key leader on our Commercial Excellence team. This leader will be accountable for elevating enterprise-wide digital visibility, scaling demand-generation capabilities, and driving data-backed marketing execution across all JBPCO business units. The role requires a hands-on marketing executive with deep expertise in digital marketing, content and search strategy, and enterprise-grade marketing technology paired with a demonstrated ability to deploy scalable processes, implement modern marketing infrastructure, and deliver measurable commercial impact. The Director of Digital Marketing will report directly to the Vice President of Commercial Excellence.
 
Essential Duties and Responsibilities: 
Digital Marketing Leadership: Architect and execute an enterprise-wide digital marketing strategy that drives search visibility, demand generation, and customer engagement across all JBPCO brands.
 
Search Visibility & Web Performance Management: Lead a unified search and content strategy leveraging SEMrush, AI-enabled content workflows, and structured keyword frameworks. Deliver against corporate visibility targets, ensure all brand domains meet site health KPIs, and proactively manage web hygiene, governance, and compliance.
 
Content, Creative, and Brand Execution: Oversee production of high-quality digital assets, photography, video, and written content supporting all brands. Manage AI-supported content generation mapped to high-intent search queries. Ensure consistent brand execution across email, web, trade shows, and social footprint.
 
Marketing Cloud & Marketing Automation: Optimize and scale an already-deployed Salesforce Marketing Cloud ecosystem generating ~800,000 annual sends. Advance the platform toward fully personalized, AI-supported, multi-channel engagement including dynamic content, SMS, behavioral triggers, and automated lifecycle journeys. Strengthen segmentation discipline, QA rigor, and governance to materially increase relevance, engagement, and attributable revenue across all business units.
 
eCommerce Acceleration: Partner with eCommerce stakeholders to support scaling digital revenue. Optimize product content, conversion funnels, and data-driven marketing strategies. Ensure digital accountability is embedded in BU P&Ls.
 
Event Strategy & Execution: Serve as the enterprise lead for NTEA Work Truck Week and other flagship events. Oversee planning, budgeting, vendor coordination, booth design, asset creation, and end-to-end execution including setup/teardown and post-event performance reporting.
 <ul>
<li>Analytics, Reporting & Data Visualization: Utilize Tableau, Power BI, and advanced Excel capabilities to deliver executive-ready dashboards and insights on customer behavior, web performance, campaign ROI, and competitive trends.</li>
<li>Governance, Compliance & Data Privacy: Ensure digital practices comply with data privacy regulations, cookie and tracking consent requirements, email governance, and JBPCO’s enterprise data policies.</li>
</ul>
Qualifications and Skills: 
Bachelor’s degree in business, marketing, or a related field; MBA recommended.
 
10–15 years of progressive marketing leadership experience, ideally spanning digital, brand, and commercial execution. Demonstrated success operating in complex, multi-brand, multi-business-unit environments.
 
Digital Marketing & Web Competency Deep expertise in SEO, SEM, content strategy, and web performance optimization with measurable gains in search visibility. Proven track record managing enterprise WordPress environments, web hygiene programs, and multi-site architectures. Experience deploying and scaling eCommerce platforms.
 
Proficiency in Salesforce Marketing Cloud including automation workflows, Journey Builder, segmentation, QA frameworks, and governance models.
 Creative Production: Proficiency with Adobe Creative Cloud (Photoshop, InDesign, Premiere) and Canva for rapid content development, including photography, videography, and media editing.
 
AI-Enabled Content: Demonstrated ability to integrate AI tools into content operations (search-driven content generation, email personalization, social content scaling).
 
Experience leading large-scale trade show operations (preferably NTEA Work Truck Week or similar). Ability to manage budgets, teams, and vendors while ensuring flawless execution.
 Strong command of analytics platforms (SEMrush, GA4, Search Console) with the ability to translate insights into growth actions.
 Business Intelligence (BI) Tools: Experience with BI tools like Tableau, Power BI, and Excel (Pivot Tables, Lookup, Power Query) for developing advanced data visualization that offer deeper insights into sales and marketing performance.
 Compliance, Risk, & Data Governance: Expert knowledge of privacy regulations (GDPR, CCPA, CASL) and digital consent management. Ability to build compliant data capture, cookie/tracking frameworks, and marketing data hygiene standards.
 Communication: Exceptional executive communication skills, with a track record of producing high-quality presentations, reports, and performance narratives.
 
Demonstrated ability to develop linkages/relationships with the company's dispersed business units, drive change and deal confidently with multiple constituents with differing levels of sophistication both inside and outside the organization.

Director, Digital Marketing

Explore 63+ Content campaign specialist in Houston this December. Find roles across top companies and apply now to boost your career.

63 content campaign specialist jobs IN Houston

Content & Campaign Specialist

Content Marketing Specialist / SEO Content Specialist

Content Marketing Specialist / SEO Content Specialist

Creative Designer

Product Marketing Specialist (Contractor)

Procurement Specialist II

Director, Digital Marketing