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associate content specialist

copywriter - senior

copywriter senior

NxtWave

<div>
 
 
 
 Eligibility:
 
 
 
 
 
 
 
 ● 3-5 years of experience in copywriting
 
 
 ● Prior experience working in an advertising agency is preferred
 
 
 ● A strong portfolio that shows your ability to think fresh across different formats
 
 
 ● Ability to work collaboratively across teams, especially with designers and marketers
 
 
 ● Strong conceptual thinking and the ability to generate ideas across performance and brand
 
 
 ● Excellent writing, editing, and proofreading skills with a diligent eye for detail, language, flow, and grammar
 
 
 ● Ability to adapt tone and messaging for different audiences
 
 
 ● Take responsibility and ownership of the copy and see it through completion
 
 
 
 
 
 
 
 
 
 As a Senior Copywriter at NxtWave, you will
 
 :
 
 
 
 
 
 
 ● Work with an energetic and dedicated team of writers and graphic designers
 
 
 ● Translate marketing goals into effective copy, from lead gen to brand storytelling
 
 
 ● Generate ideas and scripts, including but not limited to short-form videos, reels, and ads
 
 
 ● Churn out ideas and copy for NxtWave&rsquo;s communication pieces, including but not limited to, social media content, web pages, digital ads, brochures, press ads, emailers, posters, WhatsApp messages, SMS, web banners, blogs and other digital assets
 
 
 ● Work on nurture campaigns, reminder emails, and growth-focused messaging
 
 
 ● Craft sharp CTAs, headlines, and hooks grounded in psychology and user behaviour
 
 
 ● Collaborate closely with designers to build wireframes and final creatives
 
 
 ● Balance volume with quality and consistently deliver strong output across multiple touchpoints
 
 
 ● Contribute to building the voice of a brand that&rsquo;s transforming how India learns
 
 
 
 
 
 
 
 
 
 Language
 
 
 
 :
 
 
 
 
 
 ● English (Primary)
 
 
 ● Written proficiency in a regional language is an added advantage
 
 
 
 
 
 
 
 
 
 
 
 
 Work Location &amp; Working Days:
 
 
 
 
 
 
 ● Hyderabad
 
 
 ● 5-Day Week
 
</div>

Copywriter - Senior

<div>
 
 
 About the Role
 
 
 
 
 
 
 We&rsquo;re looking for a
 
 concept-driven, emotionally intuitive Scriptwriter
 
 who can transform briefs, storyboards, and loose ideas into
 
 powerful, screen-ready narratives
 
 . You&rsquo;ll work at the intersection of
 
 strategy, storytelling, and execution
 
 &mdash;writing brand films, testimonials, reels, educational content, and campus stories that feel real, inspiring, and unforgettable.
 
 
 
 
 
 Candidates with prior experience in
 
 creative agencies
 
 or having
 
 directed branded content
 
 will feel right at home here. You&rsquo;ll be expected to write with both a
 
 cinematic eye
 
 and a
 
 production mind
 
 , understanding how each line translates to screen.
 
 
 
 
 
 
 What You'll Do
 
 
 <ul>
 <li>
 Write compelling scripts for a wide range of content: reels, testimonials, brand videos, motion explainers, interviews, and campus docs
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Collaborate with content strategists and producers to turn ideas into emotionally resonant narratives
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Polish and rewrite scripts drafted by internal teams, aligning them with storytelling best practices
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Ensure pacing, flow, tone, and messaging match both audience and platform
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Participate in
 
 directional planning, blocking, and shoot scripting
 
 when needed
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Guide VO recordings, scene transitions, and editing cues through your script structure
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Build a library of story structures and creative templates for recurring formats
 </li>
 </ul>
 
 
 
 
 
 What You Bring
 
 
 <ul>
 <li>
 3&ndash;6 years of experience as a
 
 scriptwriter / copywriter / screenwriter
 
 , preferably in
 
 creative agencies or branded content studios
 
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Experience in the
 
 Tech and EdTech domains is a plus
 
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Experience in
 
 video direction
 
 or co-directing campaigns is a strong plus
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Strong grasp of structure, emotional flow, narrative layering, and dialogue authenticity
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Visual thinking&mdash;your words are designed to move on screen, not just sit on a doc
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Ability to write for different platforms (YouTube, Reels, Docs, Social Ads) and audiences (students, parents, professionals)
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Familiarity with regional stories and cultural nuance is a big plus
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Bonus: Experience working closely with editors, cinematographers, or designers
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Why Nxtwave(NIAT)?
 
 
 <ul>
 <li>
 You&rsquo;ll write stories that redefine how education is experienced across India
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Your work will live across social media, campuses, masterclasses, and national campaigns
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Collaborate with a top-tier team of directors, editors, designers, and creative strategists
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Opportunity to own scripts
 
 end-to-end
 
 &mdash;from ideation to final execution
 </li>
 </ul>
 
 Be part of a fast-growing creative team with space to experiment and push the craft forward
 
</div>

Script Writer

Golden Opportunities

<div>
 
 Job Description
 
 
 
 
 Job title:
 
 Data scientist- Analyst/Senior Analyst - Pan India (Looking for Immediate Joiners only)
 
 
 
 Candidate Specification &amp; Job Description
 
 
 
 2-8 Years experience as Data scientist
 
 
 Conduct insight reviews through the application of advanced analytics, using internal and external data sources
 
 
 Be able to use sophisticated predictive modelling to help understand what changes need to be made to realize improvement.
 
 
 Ensure that impacts from operational and Client change requests are taken into consideration when understanding benefit realization.
 
 
 Lead the Insight direction to support and align to the operational strategy
 
 
 Work closely with wider shared services MI teams to support pulling disparate data sets together, to provide more tangible understanding of the problem with a view to using automation techniques to stream the process and remove inefficiency.
 
 
 Support senior management to formulate management information &amp; insight, using this to inform business decisions, supporting senior management to formulate budget assumptions based around insight lead recommendations.
 
 
 Support and lead projects, both short &amp; long term, by collating and analyzing data and converting this into intelligent insight that can be used to meet business &amp; client requirements
 
 
 Work with the wider BI teams where appropriate to help deliver a required level of service to support our clients in a robust &amp; governed way
 
 
 Should be flexible to work in rotational shifts.
 
 
 
 Skills Required
 
 
 
 RoleData scientist - Analyst/Senior Analyst - Pan India
 
 
 Industry TypeITES/BPO/KPO
 
 
 Functional Area
 
 
 Required Education Bachelor Degree
 
 
 Employment TypeFull Time, Permanent
 
 
 Key Skills
 
 
 <ul>
 <li>
 DATA SCIENCE
 </li>
 <li>
 AI
 </li>
 <li>
 ML
 </li>
 <li>
 PYTHON
 </li>
 <li>
 AWS
 </li>
 <li>
 DATA SCIENTIST
 
 
 </li>
 </ul>
 Other Information
 
 
 Job CodeGO/JC/1116/2025
 
 
 Recruiter NameMarilakshmi S
</div>

Data scientist - Analyst/Senior Analyst - Pan India - GO/JC/1116/2025

Ignisov Consulting Services

<div>
 
 ```html
 
 
 
 About the Company
 
 : Ignisov is committed to delivering innovative solutions in the banking and financial services sector, fostering a culture of excellence and collaboration.
 
 
 
 
 
 
 About the Role
 
 : We are seeking a Pega CDH Architect for a banking project, with a focus on decision architecture and customer engagement.
 
 
 
 
 
 
 Responsibilities
 
 :
 
 
 
 
 <ul>
 <li>
 Pega CDH Senior Lead Decision Architect role for a banking project.
 </li>
 <li>
 Certified Pega Lead Decisioning Architect.
 </li>
 <li>
 8 years of experience in Pega, with at least 3 years in CDH.
 </li>
 <li>
 Strong understanding of the banking or financial services domain with experience in customer engagement and real-time decisioning.
 </li>
 <li>
 Hands-on experience with Pega CDH components, predictive modelling, and data integration.
 </li>
 <li>
 Excellent communication and stakeholder management skills.
 </li>
 <li>
 Pega CDH Senior Developer role for a banking project.
 </li>
 <li>
 Certified Pega Data Scientist.
 </li>
 <li>
 5 years of experience in Pega development, with 2 years in Pega CDH.
 </li>
 <li>
 Strong understanding of the banking or financial services domain with experience in customer engagement and real-time decisioning.
 </li>
 <li>
 Hands-on experience with Pega CDH components.
 </li>
 </ul>
 
 
 Qualifications
 
 :
 
 
 
 
 <ul>
 <li>
 Certified Pega Lead Decisioning Architect.
 </li>
 <li>
 Certified Pega Data Scientist.
 </li>
 </ul>
 
 
 Required Skills
 
 :
 
 <ul>
 <li>
 8 years of experience in Pega, with at least 3 years in CDH.
 </li>
 <li>
 5 years of experience in Pega development, with 2 years in Pega CDH.
 </li>
 <li>
 Strong understanding of the banking or financial services domain.
 </li>
 <li>
 Hands-on experience with Pega CDH components.
 </li>
 </ul>
 
 
 Preferred Skills
 
 :
 
 <ul>
 <li>
 Experience in customer engagement and real-time decisioning.
 </li>
 <li>
 Predictive modelling and data integration skills.
 </li>
 </ul>
 
 
 
 
 
 Pay range and compensation package
 
 : Please contact us for details.
 
 
 
 
 
 
 Equal Opportunity Statement
 
 : Ignisov is an equal opportunity employer, committed to diversity and inclusivity in the workplace.
 
 
 
 
 
 If you are interested in the above position, do share your resume with recruiter@ignisov.com. Also, share this post with your friends if you know someone who might be interested in this position.
 
 
 ```
 
</div>

Lead System Architect

Experian

<div>
 
 Company Description
 
 
 
 Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
 
 
 We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
 
 
 We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
 
 
 
 Job Description
 
 
 
 We are hiring a
 
 Program Manager
 
 to lead and coordinate high-impact, cross-functional initiatives within our Direct-to-Consumer business, with a unique focus on bridging teams in India and leadership in the US. This is a senior role that goes beyond project delivery to shape alignment, efficiency, and business impact across domains.
 
 
 The ideal candidate will be one of the few program managers based in India, trusted to connect global product leadership with local engineering and design teams. You will anticipate scaling challenges, ensure priorities and business context are well understood, and drive execution at speed while building strong collaboration across time zones. You will report to the Director of Project Management and work closely with senior product and engineering leaders globally.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Lead execution of complex, cross-domain initiatives with clear ownership and accountability
 </li>
 <li>
 Anticipate scaling limits and propose structural solutions to improve delivery efficiency and outcomes
 </li>
 <li>
 Act as the connective tissue between US-based product leadership and India-based delivery teams, ensuring priorities and business context are aligned
 </li>
 <li>
 Manage program-level dependencies, risks, and trade-offs across multiple teams and functions
 </li>
 <li>
 Mentor and guide local team members, fostering a culture of ownership, continuous learning, and delivery excellence
 </li>
 <li>
 Shape organizational approaches to planning, dependency management, and velocity consistency
 </li>
 <li>
 Create transparent, outcome-focused status updates for both local and global stakeholders
 </li>
 <li>
 Ensure teams stay focused on consumer outcomes and business impact, not just outputs
 </li>
 <li>
 Represent domain delivery priorities in executive discussions, advocating for both local teams and global strategy
 
 
 </li>
 </ul>
 
 Minimum Qualifications
 
 
 
 <ul>
 <li>
 12 to 15 years of experience leading large-scale digital product delivery in consumer tech, e-commerce, or FinTech
 </li>
 <li>
 Proven success managing complex, multi-team programs with measurable business outcomes
 </li>
 <li>
 Deep understanding of Agile methodologies, modern product development practices, and the Product Operating Model
 </li>
 <li>
 Strong ability to work across time zones and cultures, connecting senior leadership with local execution teams
 </li>
 <li>
 Excellent problem-solving, communication, and influence skills with executives and technical teams
 </li>
 <li>
 Demonstrated ability to implement delivery process improvements across domains or regions
 </li>
 <li>
 Tools: JIRA, Confluence, Slack, Asana, Excel, PowerPoint, MS Teams
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 12+ years of experience leading large-scale digital product delivery in consumer tech, e-commerce, or FinTech
 </li>
 <li>
 Proven success managing complex, multi-team programs with measurable business outcomes
 </li>
 <li>
 Deep understanding of Agile methodologies, modern product development practices, and the Product Operating Model
 </li>
 <li>
 Strong ability to work across time zones and cultures, connecting senior leadership with local execution teams
 </li>
 <li>
 Excellent problem-solving, communication, and influence skills with executives and technical teams
 </li>
 <li>
 Demonstrated ability to implement delivery process improvements across domains or regions
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward &amp; recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces&trade; 2024 (Fortune Top 25), Great Place To Work&trade; in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
 
 
 Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
 
 
 Experian Careers - Creating a better tomorrow together
 
 
 Find out what its like to work for Experian by clicking here
</div>

Senior Program Manager

Deloitte

<div>
 
 Position Summary
 
 
 
 
 
 Senior Analyst - Reporting
 
 
 - Deloitte Support Services India Private Limited
 
 
 
 The Reporting Senior Analyst is responsible for designing, developing, and delivering insightful reports and dashboards that drive strategic decision-making across the organization. This role acts as a subject matter expert in data analysis, reporting tools, and business intelligence, ensuring data accuracy, consistency, and relevance for stakeholders. The Senior Analyst collaborates with cross-functional teams to translate business requirements into actionable analytics solutions.
 
 
 
 
 Key Responsibilities
 
 
 
 
 <ul>
 <li>
 Report Development &amp; Automation
 </li>
 <li>
 Design, build, and maintain complex reports and dashboards using tools such as Power BI, Tableau, or Excel.
 </li>
 <li>
 Automate recurring reporting processes to improve efficiency and reduce manual effort.
 </li>
 <li>
 Ensure data integrity and consistency across all reporting outputs.
 </li>
 <li>
 Data Analysis &amp; Insights
 </li>
 <li>
 Analyze large datasets to identify trends, anomalies, and actionable insights.
 </li>
 <li>
 Present findings and recommendations to business leaders in a clear, concise manner.
 </li>
 <li>
 Support ad-hoc data requests and deep-dive analyses as needed.
 </li>
 <li>
 Stakeholder Engagement
 </li>
 <li>
 Partner with business units to understand reporting needs and translate them into technical requirements.
 </li>
 <li>
 Train and support end-users on reporting tools and best practices.
 </li>
 <li>
 Communicate complex data concepts to non-technical audiences.
 </li>
 <li>
 Quality Assurance &amp; Governance
 </li>
 <li>
 Validate data sources, calculations, and outputs for accuracy.
 </li>
 <li>
 Maintain documentation for reporting processes and data definitions.
 </li>
 <li>
 Adhere to data governance, privacy, and compliance standards .
 </li>
 <li>
 Continuous Improvement
 </li>
 <li>
 Identify opportunities to enhance reporting processes and tools.
 </li>
 <li>
 Stay current with industry trends and emerging technologies in analytics and reporting.
 
 
 </li>
 </ul>
 
 USI supporting NSE:
 
 
 
 The USI NSE Finance and Business operation team at Hyderabad supports the Deloitte organization in Belgium with a wide variety of capabilities like financial reporting, HR and financial transaction processing, administrative service and helpdesk support, marketing, and IT services.
 
 
 
 Qualifications and experience required:
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in business, Finance, Information Systems, Mathematics, or related field .
 </li>
 <li>
 3+ years of experience in reporting, or analytics roles.
 </li>
 <li>
 Advanced proficiency in reporting tools (e.g., Power BI, Tableau, Excel, SQL).
 </li>
 <li>
 Strong analytical, problem-solving, and critical thinking skills.
 </li>
 <li>
 Excellent communication and presentation abilities.
 </li>
 <li>
 Experience working with large, complex datasets from multiple sources .
 
 
 </li>
 </ul>
 
 
 Preferred Qualifications
 
 
 
 
 <ul>
 <li>
 Master&rsquo;s degree or relevant certifications (e.g., Microsoft Power BI, Tableau Desktop Specialist).
 </li>
 <li>
 Experience in data visualization.
 </li>
 <li>
 Prior experience in Finance and Operations.
 
 
 </li>
 </ul>
 
 Location: Hyderabad
 
 
 
 
 Work timings:
 
 11 AM to 8 PM, can change according to business needs.
 
 
 
 
 How You Will Grow
 
 
 
 
 At Deloitte, we have invested a great deal to create a rich environment in which our professionals can grow. We want allourpeopletodevelopintheirownway,playingtotheirownstrengthsastheyhonetheirleadershipskills.And,asa part of our efforts, we provide our professionals with a variety of learning and networking opportunities&mdash;including exposure to leaders, sponsors, coaches, and challenging assignments&mdash;to help accelerate their careers along the way. Notwopeoplelearninexactlythesameway.So,weprovidearangeofresources,includingliveclassrooms,team-based learning, and eLearning. Deloitte University (DU): The Leadership Center in India, our state-of-the-art, world-class learningcenterintheHyderabadoffice,isanextensionoftheDUinWestlake,Texas,andrepresentsatangiblesymbol of our commitment to our people&rsquo;s growth and development. Explore DU: The Leadership Center inIndia .
 
 
 
 
 Benefits
 
 
 
 
 At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
 
 
 
 Deloitte&rsquo;s culture
 
 
 
 Ourpositiveandsupportivecultureencouragesourpeopletodotheirbestworkeveryday.Wecelebrateindividualsby recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered,confident,andaware.Weofferwell-beingprogramsandarecontinuouslylookingfornewwaystomaintaina culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life atDeloitte.
 
 
 
 Corporate citizenship
 
 
 
 Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people, and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte&rsquo;s impact on the world.
 
 
 
 Disclaimer: Please note that this description is subject to change basis business/engagement requirements and at the discretion of the management.
 
 
 
 
 Senior Analyst - Reporting
 
 
 - Deloitte Support Services India Private Limited
 
 
 
 The Reporting Senior Analyst is responsible for designing, developing, and delivering insightful reports and dashboards that drive strategic decision-making across the organization. This role acts as a subject matter expert in data analysis, reporting tools, and business intelligence, ensuring data accuracy, consistency, and relevance for stakeholders. The Senior Analyst collaborates with cross-functional teams to translate business requirements into actionable analytics solutions.
 
 
 
 
 Benefits
 
 
 
 
 At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
 
 
 
 Deloitte&rsquo;s culture
 
 
 
 Ourpositiveandsupportivecultureencouragesourpeopletodotheirbestworkeveryday.Wecelebrateindividualsby recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered,confident,andaware.Weofferwell-beingprogramsandarecontinuouslylookingfornewwaystomaintaina culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life atDeloitte.
 
 
 
 Corporate citizenship
 
 
 
 Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people, and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte&rsquo;s impact on the world.
 
 
 
 Disclaimer: Please note that this description is subject to change basis business/engagement requirements and at the discretion of the management.
 
 
 
 
 
 Our purpose
 
 
 
 Deloitte&rsquo;s purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.
 
 
 
 Our people and culture
 
 
 
 Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our clients' most complex challenges. This makes Deloitte one of the most rewarding places to work.
 
 
 
 Professional development
 
 
 
 At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India .
 
 
 
 
 Benefits To Help You Thrive
 
 
 
 
 At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially&mdash;and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.
 
 
 
 Recruiting tips
 
 
 
 From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.
 
 
 Requisition code: 313194
</div>

Reporting-Senior Analyst-Hyderabad

Indian School of Business

<div>
 
 
 Job Title:
 
 Senior Manager &ndash;Marketing, Digital Learning
 
 
 
 Function:
 
 Marketing
 
 
 
 Reports to position:
 
 Sr Associate Director, Programme Marketing
 
 
 
 Location:
 
 Hyderabad
 
 
 
 Reportees to Position:
 
 2
 
 
 
 Band:
 
 A3
 
 
 
 
 
 
 Job Purpose
 
 
 
 The Senior Manager, Marketing, Digital Learning will lead the marketing and communication strategy for ISB&rsquo;s Online portfolio, driving brand visibility, learner engagement, and programme adoption. The role is the driving force behind all programme marketing initiatives and strategic comms. The marketing lead will oversee all customer-facing assets, content, and campaigns across physical and digital platforms, ensuring alignment with ISB&rsquo;s positioning and business objectives. This role will focus on building the narratives, assets, and strategies that enable effective campaigns and sustained market presence, while aligning closely to ISB&rsquo;s brand equity.
 
 
 
 
 
 
 Job Outline
 
 
 <ol>
 <li>
 
 Strategic Marketing &amp; Communication-
 
 Lead the planning, development, and execution of all brand and programme communication across websites, social media, blogs, collateral, PR, and events. Ensure high-quality, consistent messaging that differentiates ISB Online in a competitive market and resonates with learner personas. Translate programme features into compelling narratives tied to aspirational and business outcomes.
 </li>
 <li>
 
 Outreach &amp; Campaign Leadership -
 
 Oversee B2C and B2B outreach campaigns across owned and earned channels; partner with the performance marketing team for paid activation. Collaborate with internal stakeholders and external partners to deliver impactful launches, events, and campaigns. Drive campaign innovation in formats and channels, tailoring outreach to multiple segments (early-career, mid-career, senior professionals, enterprises).
 </li>
 <li>
 
 Asset &amp; Content Leadership -
 
 Oversee the creation, curation, and optimisation of marketing assets, including website content, video, blogs, thought-leadership pieces, and digital-first storytelling. Conduct deep reviews of all content to ensure accuracy, consistency, brand voice, and alignment with programme positioning. Step in to create or edit content directly when required, ensuring quality and timeliness in high-priority deliverables. Ensure channel-appropriate formats (LinkedIn, YouTube, Instagram, webinars, microsites) to maximise engagement and impact. Manage centralised content pipelines and editorial calendars aligned with campaign and admissions cycles.
 </li>
 <li>
 
 Market &amp; Competitor Analysis -
 
 Track industry trends, competitor strategies, and learner behaviours to identify opportunities for differentiation. Integrate insights into campaign planning and content strategy. Pilot innovative approaches to strengthen visibility and engagement.
 </li>
 <li>
 
 Analytics &amp; Technology -
 
 Leverage marketing analytics and automation tools to monitor performance across website, SEO, campaign-led content, and social media. Define and track key success metrics (engagement, brand visibility, organic growth, lead quality). Use insights to refine campaigns, optimise content, and improve ROI. Stay up to date with martech innovations and adopt tools that enhance targeting, personalisation, and reporting.
 </li>
 <li>
 
 Stakeholder &amp; Team Management -
 
 Lead and mentor a team of marketing associates, content creators, and vendors. Collaborate with programme directors, admissions, faculty, and corporate outreach teams to ensure alignment on messaging and goals. Manage agency and partner relationships to ensure delivery of high-quality creative and communication support.
 </li>
 </ol>
 
 
 
 
 
 Job Specification
 
 
 
 
 Education -
 
 MBA or a higher degree in marketing or related disciplines, from premier institutions only
 
 
 
 Specific Skills -
 
 Excellent and proven marcom skills (written and verbal), demonstrated through successful campaigns run in the past
 
 <ul>
 <li>
 Excellent stakeholder management and interpersonal skills
 </li>
 <li>
 Exceptional organisation and prioritisation capabilities to work across multiple projects/ tasks at a time
 </li>
 <li>
 Extreme process orientation and eye for detail in communications, and in defining and effecting workflows.
 </li>
 <li>
 Strong campaign execution, coordination and vendor management capabilities
 </li>
 <li>
 Working experience of organic and paid social media campaigns
 </li>
 <li>
 Demonstrated success in leading marketing campaigns
 </li>
 <li>
 Proficient in social media marketing across platforms like Facebook, LinkedIn, and Twitter
 </li>
 </ul>
 
 
 
 
 
 Desirable Experience
 
 
 <ul>
 <li>
 10 years&rsquo; experience in branding, communication and driving successful marketing campaigns
 </li>
 <li>
 Sound working knowledge of Social Media Marketing &ndash;Facebook, LinkedIn and Twitter.
 </li>
 <li>
 Experience with both organic and paid social media campaigns
 </li>
 </ul>
 
 
 
 
 
 Key Responsibilities and % Weightage
 
 
 
 1 Strategic Marketing &amp; Communication
 
 -
 
 20%
 
 
 2 Outreach &amp; Campaign Leadership - 20%
 
 
 3 Asset &amp; Content Leadership - 25%
 
 
 4 Market &amp; Competitor Analysis - 10%
 
 
 5 Analytics &amp; Technology -10%
 
 
 6 Stakeholder &amp; Team Management - 15%
 
 
 
</div>

Senior Manager – Marketing, Digital Learning

Explore 47+ Copywriter senior in Hyderabad this October. Find roles across top companies and apply now to boost your career.