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crm analytics and campaign manager

Watsons Turkey

<div>
 
 Watsons Turkey is a part of AS Watson Group, the world's largest international health and beauty retailer, operating over 17,000 stores under 12 retail brands across 31 markets with more than 130,000 employees. As of the 2024 fiscal year, AS Watson Group recorded a revenue of 24 billion USD and serves over 6 billion customers annually through its O+O (Offline plus Online) platforms, offering a technology-enabled retail experience. As the leading O+O health and beauty retailer in Asia, Watsons operates 8,000 stores and over 1,500 pharmacies across 16 markets in Asia, Europe, and the Middle East.
 
 
 
 
 
 Watsons Turkey is one of the leading beauty and personal care retailers in Turkey, with more than 450 stores in 66 cities and over 3,500 employees. It aims to make a positive difference in customers&rsquo; lives through its products and services.
 
 
 
 
 
 Watsons is Asia&rsquo;s No.1 Personal Care and Beauty Retailer.*Based on the results of the "Top 50 Customer Experience Brands" survey conducted by Campaign Asia with 9,000 participants across six Asian countries.
 
 
 
 
 
 
 * The data you share is protected and processed within the scope of the Personal Data Protection Law No. 6698 ("KVKK"). For detailed information, you can visit https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni.
 
 
 
 
 * 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu ("KVKK") kapsam&inodot;nda payla&scedil;m&inodot;&scedil; oldu&gbreve;unuz veriler korunmakta ve i&scedil;lenmektedir. Ayr&inodot;nt&inodot;l&inodot; bilgi i&ccedil;in https://www.watsons.com.tr/calisan-adayi-aydinlatma-metni adresini ziyaret edebilirsiniz.
 
 
 
 
 
 
 
 Qualifications:
 
 
 
 
 
 <ul>
 <li>
 University degree; MBA, Mathematics, Statistics, Industrial Engineering from reputable Universities is preferred,
 </li>
 <li>
 10 years of customer growth, CRM campaign strategy and data analytics experience,
 </li>
 <li>
 Experience in analyzing data and building insights &amp; stories from data,
 </li>
 <li>
 Understanding of business intelligence, data management technologies and predictive models,
 </li>
 <li>
 Strong SQL, Microsoft Excel and PowerPoint skills, experience on data visualization tools; Tableau, Power BI is a plus,
 </li>
 <li>
 Excellent command of written and spoken English,
 </li>
 <li>
 Team work orientation and skilled in working with cross-functions.
 </li>
 <li>
 Strong planning with strong communication and interpersonal skills
 </li>
 <li>
 A self-motivated, flexible, quick learning, high achieving, &ldquo;can do&rdquo; mentality; High drive and results oriented spirit.
 </li>
 </ul>
 
 
 
 
 
 Job Description:
 
 
 
 
 
 <ul>
 <li>
 Develop comprehensive CRM campaign strategies and improve annual CRM plan aligned with business objectives.
 </li>
 <li>
 Analyze big data and generate customer insights to drive business growth and customer engagement.
 </li>
 <li>
 Work closely with internal units to produce more efficient and effective strategic decisions by the help of customer analytics and growth.
 </li>
 <li>
 Understand customer profiles and consumption behaviors to increase customer loyalty.
 </li>
 <li>
 Follow up CRM KPIs and periodic reports; collaborate with internal units.
 </li>
 <li>
 Maintenance of CRM system and improve current processes of loyalty program for better customer experience,
 </li>
 <li>
 Build up 3rd party partnerships for cross-campaigns
 </li>
 <li>
 Direct reporting to Head of CRM.
 </li>
 </ul>
 
 
</div>

CRM Analytics and Campaign Manager

MAD Parfumeur

<div>
 
 
 About Us
 
 
 
 Mad Parfumeur is one of the leading players in the Turkish perfume and cosmetics industry. We are currently seeking an experienced
 
 Customer Experience (CRM) Manager
 
 to join our dynamic team in Istanbul. This position will oversee the full spectrum of customer experience management, covering both physical stores and digital sales channels (D2C). Under the umbrella of Customer Experience (CRM), this role will lead three core areas&mdash;Customer Service &amp; Notification Management (CMS), Loyalty &amp; Communication Programs, and Data Analytics &amp; Insights&mdash;to enhance customer engagement, loyalty, and satisfaction through data-driven strategies and seamless omnichannel operations.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 Customer Service &amp; Notification Management (CMS)
 
 
 
 &bull; Lead the establishment, development, and operation of the customer feedback and notification management system
 
 
 &bull; Monitor and report customer satisfaction through CMS tools and dashboards
 
 
 &bull; Design, conduct, and analyze NPS and customer satisfaction surveys
 
 
 &bull; Manage customer feedback from all touchpoints, ensuring timely resolution and reporting of recurring issues
 
 
 &bull; Collaborate with internal teams to turn feedback into actionable service improvement initiatives
 
 
 
 
 
 
 Loyalty &amp; Communication Programs (CRM)
 
 
 
 &bull; Develop and manage the company&rsquo;s customer loyalty platform and engagement strategies
 
 
 &bull; Create dynamic customer segmentation models and track behavioural insights
 
 
 &bull; Design and execute micro-targeted campaigns to increase customer retention, frequency, and basket size
 
 
 &bull; Manage content creation and distribution across channels (email, SMS, push notifications, etc.)
 
 
 &bull; Work closely with Sales, Marketing, and E-Commerce teams to continuously improve the customer journey
 
 
 
 
 
 
 Data Analytics &amp; Insights (CDP / Analytics)
 
 
 
 &bull; Lead the setup, enhancement, and management of the Customer Data Platform (CDP)
 
 
 &bull; Ensure accuracy, security, and usability of customer data for strategic decision-making
 
 
 &bull; Analyze customer behaviours, identify growth opportunities, and provide actionable insights
 
 
 &bull; Create regular analytical reports and dashboards to track key CRM and experience metrics
 
 
 &bull; Partner with cross-functional teams to develop predictive models and customer-centric business cases
 
 
 
 
 
 
 Qualifications
 
 
 
 &bull; Bachelor&rsquo;s degree in business administration, Marketing, Statistics, Industrial Engineering, or a related field
 
 
 &bull; Minimum 5 years of experience in customer loyalty, CRM, or customer experience management, preferably in the retail industry
 
 
 &bull; Minimum 3 years of experience in customer feedback or notification systems (in-house or outsourced)
 
 
 &bull; Strong command of data analysis, segmentation, and reporting
 
 
 &bull; Hands-on experience with CDP/CRM and campaign management tools (preferably MS Dynamics, Nebim V3, SAP ERP)
 
 
 &bull; Experience in e-commerce or retail operations preferred
 
 
 &bull; Strategic mindset with strong planning, communication, and leadership skills
 
 
 &bull; Fluent in English
 
 
 
 
 
 
 Why Join Us?
 
 
 
 At Mad Parfumeur, you will play a leading role in shaping the brand&rsquo;s customer experience strategy by combining technology, insight, and creativity. You will lead cross-functional initiatives that bridge data analytics, personalized communication, and service excellence&mdash;ensuring that every interaction strengthens our connection with customers and drives sustainable growth.
 
</div>

Customer Experience (CRM) Manager

Giunti Psychometrics Türkiye

<div>
 Marketing Executive &ndash; Giunti Psychometrics Turkiye
 
 
 Location: Istanbul, Turkiye
 
 Department: Marketing
 
 Reports to: Marketing Director
 
 Employment Type: Full-time
 
 
 About Giunti Psychometrics
 
 Giunti Psychometrics is a leading international provider of psychological assessment tools and solutions, headquartered in Italy and operating in over 20 countries.
 
 We combine scientific excellence with innovation to help professionals, organizations, and institutions understand and develop human potential.
 
 Giunti Psychometrics is Pearson Assessments&rsquo; trusted partner for the adaptation and distribution of psychological assessments in selected countries, such as Turkiye.
 
 Building on this heritage, Giunti Psychometrics Turkiye offers high-quality psychological assessments &mdash; including WISC-IV and MMPI-2 &mdash; and delivers professional training programs for psychologists, clinics, and institutions across Turkiye.
 
 
 About the Role
 
 We are looking for a creative, data-driven, and proactive Marketing Executive to support the planning, execution, and optimization of marketing activities across our digital and offline channels.
 
 This role is ideal for someone who wants to work in a scientific yet dynamic environment, combining marketing strategy, digital performance, and creative communication to promote Giunti&rsquo;s assessments and training programs in Turkiye.
 
 The Marketing Executive will work closely with the Marketing Director, the Sales team, and Giunti&rsquo;s internal and global teams to help grow brand awareness, generate leads, and drive adoption of our psychological assessment tools.
 
 
 Key Responsibilities
 
 &bull; Assist in the planning and execution of marketing campaigns to promote Giunti&rsquo;s tests and training programs in the clinical, educational, and organizational sectors.
 
 &bull; Coordinate the creation and localization of content for the website, social media, newsletters, and digital ads.
 
 &bull; Support the management of Google Ads, social media ads, and email marketing campaigns &mdash; monitoring performance and optimizing results.
 
 &bull; Help maintain and update website content (product pages, banners, landing pages) through coordination with internal and global teams.
 
 &bull; Manage and segment contact databases and email lists using CRM tools (such as Brevo).
 
 &bull; Collaborate with the sales team to align lead generation, customer communication, and campaign follow-up.
 
 &bull; Support the organization of events, webinars, and product launches.
 
 &bull; Track and report on marketing KPIs, campaign performance, and website analytics.
 
 &bull; Conduct market and competitor research to identify trends and new opportunities.
 
 &bull; Liaise with Giunti Italy and Spain marketing teams to ensure brand consistency and alignment with international campaigns.
 
 
 Qualifications
 
 &bull; Bachelor&rsquo;s degree in Marketing, Communication, Psychology, or Business Administration.
 
 &bull; Minimum 2&ndash;4 years of experience in marketing, preferably in education, healthcare, or B2B sectors.
 
 &bull; Understanding of digital marketing concepts (SEO, SEM, social media, content, and email marketing).
 
 &bull; Strong communication and writing skills in Turkish and English.
 
 &bull; Excellent organizational skills and attention to detail.
 
 &bull; Creative mindset with analytical thinking &mdash; able to interpret data and translate it into actionable insights.
 
 &bull; Team player who can coordinate effectively between internal and global teams.
 
 
 Technical Skills
 
 &bull; Proficiency in Microsoft Office and Google Workspace tools (Docs, Sheets, Drive, Meet).
 
 &bull; Experience with CRM and email automation platforms (e.g., Brevo, HubSpot, Mailchimp).
 
 &bull; Familiarity with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager.
 
 &bull; Basic knowledge of Google Analytics (GA4) and website performance tracking.
 
 &bull; Experience with social media management tools (Meta Business Suite, Buffer, or Hootsuite).
 
 &bull; Knowledge of Canva or similar tools for preparing simple visual materials is a plus.
 
 
 What We Offer
 
 &bull; Opportunity to be part of a global leader in psychological assessment and human development.
 
 &bull; A creative, collaborative, and international work environment.
 
 &bull; Professional development and learning opportunities within a growing organization.
 
 &bull; Competitive salary and performance-based incentives.
 
 
 How to Apply
 
 If you are passionate about marketing, psychology, and innovation &mdash; and want to contribute to a mission-driven organization &mdash; we&rsquo;d love to hear from you.
 
 Please submit your CV and a short motivation letter via LinkedIn or to [isil.yildiz@giuntipsy.com], with the subject line &ldquo;Marketing Executive Application &ndash; Giunti Psychometrics Turkiye .&rdquo;
</div>

Marketing executive

Ubicro

<div>
 
 
 &nbsp;Responsibilities
 
 
 <ul>
 <li>
 Plan, manage, and optimize
 
 Google Ads
 
 (Search, Display, YouTube) and
 
 Meta Business
 
 (Facebook &amp; Instagram) campaigns
 </li>
 <li>
 Monitor campaign performance, analyze KPIs, and continuously improve
 
 ROAS / CPA
 
 results
 </li>
 <li>
 Develop and manage
 
 audience targeting strategies
 
 , including:
 </li>
 <li>
 Demographic, interest, and behavioral segmentation
 </li>
 <li>
 Remarketing and lookalike audience building
 </li>
 <li>
 Manage
 
 conversion optimization
 
 for e-commerce and subscription funnels (conversion tracking, pixels, analytics setup)
 </li>
 <li>
 Execute
 
 B2B awareness campaigns
 
 on
 
 LinkedIn and Google Analytics-integrated platforms
 
 </li>
 <li>
 Plan and report monthly digital advertising budgets
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Proven experience with Google Ads, Meta Business Manager, and Analytics tools
 </li>
 <li>
 Strong understanding of digital campaign management and audience segmentation
 </li>
 <li>
 Familiar with
 
 Google Tag Manager, Conversion API, and Pixel
 
 tracking setups
 </li>
 <li>
 Basic knowledge of SEO and content marketing strategies
 </li>
 <li>
 Passionate about sustainability and innovative brands
 </li>
 </ul>
 
 
 
 
 
 
 
 
 How To Apply
 
 
 <ul>
 <li>
 Send your CV or portfolio to talent@ubicro.com
 </li>
 </ul>
</div>

Dijital Pazarlama Direktörü

OneIngage

<div>
 
 
 Job Description &amp; Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Develop and manage data strategies that support the business goals of the agency and its client brands,
 </li>
 <li>
 Ensure integration of data from multiple sources (digital media, CRM, campaign performance, social media, sales, etc.),
 </li>
 <li>
 Design and manage data visualization, reporting, and dashboard processes (e.g., Looker),
 </li>
 <li>
 Generate insights on campaign performance, customer behavior, and market trends,
 </li>
 <li>
 Collaborate with relevant teams (Account Management, Media Planning, Creative, Technology) to support data-driven decision-making,
 </li>
 <li>
 Ensure data security, accuracy, and accessibility,
 </li>
 <li>
 Lead and develop a team of data analysts and reporting specialists.
 </li>
 </ul>
 
 
 
 
 
 Required Skills &amp; Experience
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Engineering, Statistics, Mathematics, Economics, or a related field,
 </li>
 <li>
 Minimum 5 years of experience in business intelligence/analytics, preferably within an agency or consultancy environment,
 </li>
 <li>
 Advanced proficiency in Looker or similar data visualization tools,
 </li>
 <li>
 Strong experience with SQL, Python, or R for data processing and analysis,
 </li>
 <li>
 Knowledge of big data sources and cloud-based solutions (Google Cloud, Google BigQuery),
 </li>
 <li>
 Strong strategic thinking, problem-solving, and analytical skills,
 </li>
 <li>
 Proven leadership in team management, project planning, and communication,
 </li>
 <li>
 Innovative, detail-oriented, and results-driven working approach.
 </li>
 </ul>
</div>

Business Intelligence (BI) Manager

Odeabank

<div>
 
 
 Qualifications :
 
 
 
 
 
 <ul>
 <li>
 Bachelor's degree in Business, Economics, Communication, preferably with a background in Engineering
 </li>
 <li>
 1&ndash;3 years of experience in digital marketing, media planning, or analytics
 </li>
 <li>
 Hands-on experience with Tiktok Business, Meta, DV360, and Google Analytics
 </li>
 <li>
 Proven ability to manage performance-oriented campaigns (lead, conversion, app install)
 </li>
 <li>
 Strong analytical and reporting skills using Excel, PowerPoint, and Data Studio
 </li>
 <li>
 Ability to utilize AI-driven optimization tools and connect creative workflows with media buying strategies
 </li>
 <li>
 Familiarity with app tracking tools (Adjust, Firebase, SQL) and CRM/DMP data
 </li>
 <li>
 Understanding of data privacy and compliance frameworks (e.g., BDDK, KVKK)
 </li>
 <li>
 Excellent command of English and strong communication skills
 </li>
 <li>
 Detail-oriented, analytical, collaborative, and eager to learn
 </li>
 </ul>
 
 
 
 
 
 Job Description :
 
 
 
 
 
 <ul>
 <li>
 Plan, optimize, and report on digital media campaigns (Tiktok, Programmatic Buying and direct buying, etc.)
 </li>
 <li>
 Collaborate with agencies and technology partners for campaign setup and optimization
 </li>
 <li>
 Track performance metrics and contribute to KPI achievements
 </li>
 <li>
 Analyze acquisition performance across web, mobile app, and aggregator channels
 </li>
 <li>
 Work closely with publisher, DB, analytics, and brand teams on segmentation and conversion optimization
 </li>
 <li>
 Align creative, SEO, and media strategies across all digital assets
 </li>
 <li>
 Support advertising budget control and spend tracking processes
 </li>
 </ul>
 
 
</div>

Digital Marketing Specialist

Study Now

<div>Directly reporting to the Marketing Manager 
About Us: 
Study Now is a leading education consultancy firm, dedicated to assisting students in finding the best study opportunities worldwide. We work closely with universities, colleges, and other educational institutions to facilitate the recruitment and admission process. We are committed to providing personalized support and guidance to our clients, ensuring they make informed decisions about their academic and career paths. 
This role is perfect for a marketing generalist who enjoys wearing many hats. From running social media pages and Meta ads to planning events and digging into local market research, you&rsquo;ll be the go-to person keeping our marketing activities in Turkey running smoothly. It&rsquo;s a role for someone proactive and versatile who can dive in without much hand-holding, stay aligned with our brand values, and bring fresh ideas to the table. You&rsquo;ll be working fully onsite in Istanbul and reporting directly to the Marketing Manager in the head office and collaborating with other marketing team members in other regions. 
Main activities and responsibilities
<ul><li> Social Media &amp; Advertising: Manage and grow Study Now&rsquo;s Turkey social media presence, including Facebook, Instagram, and TikTok. Run Meta &amp; TikTok ad campaigns tailored to the Turkish market and report on performance metrics.</li></ul>
<ul><li> Event Planning &amp; Execution: Plan, coordinate, and deliver local events such as student fairs, expos, and community meet-ups. Ensure events align with brand goals and generate measurable leads.</li></ul>
<ul><li> Market &amp; Competitor Research: Conduct ongoing market research into trends, competitor activity, and student preferences in Turkey to inform campaign strategies.</li></ul>
<ul><li> Campaign Management: Plan, launch, and optimize multi-channel campaigns to increase awareness and applications for our partner universities.</li></ul>
<ul><li> Local Liaison: Act as the primary marketing contact for the Turkey office, maintaining effective communication between the local team and the global marketing department.</li></ul>
<ul><li> Reporting &amp; Analytics: Provide monthly reports on marketing performance, lead generation, and ROI to management.</li></ul> 
Additional Key Requirements: 


Leadership and Management Skills:
<ul><li>Ability to take initiative, work independently, and manage multiple priorities.</li></ul>
<ul><li>Strong problem-solving and decision-making skills to deliver effective marketing outcomes.</li></ul>

International and Cross-Cultural Experience:
<ul><li>Understanding of Turkish student recruitment trends and cultural nuances.</li></ul>
<ul><li>Ability to adapt global campaigns to the local market context.</li></ul>

Data-Driven and Analytical Approach:
<ul><li>Proficiency in tracking and interpreting campaign analytics.</li></ul>
<ul><li>Ability to make data-informed decisions to improve future campaigns.</li></ul>

Technology and Marketing Systems:
<ul><li>Proficiency in social media ad managers and analytics tools.</li></ul>
<ul><li>Experience using CRM tools or lead management systems (preferred).</li></ul>
<ul><li>Familiarity with essential tools like Meta business suite, Elastic ESP, Monday.com, Zapier, Adobe Creative Cloud All Apps, Microsoft 365, etc.</li></ul>

Ethical Standards and Confidentiality:
<ul><li>High level of professionalism in handling sensitive student information.</li></ul>
<ul><li>Commitment to brand integrity and data protection.</li></ul>

Communication and Influencing Skills:
<ul><li>Strong verbal and written communication skills in English (compulsory) and Turkish language.</li></ul>
<ul><li>Ability to craft compelling content, build relationships, and represent the brand confidently in public forums.</li></ul> 
Person Specification<ul><li> 
Minimum of 3&ndash;4 years of experience in a marketing executive role.</li></ul><ul><li> 
Demonstrated experience in digital marketing, social media management, and event coordination.</li></ul><ul><li> 
Strong understanding of higher education marketing (advantageous).</li></ul><ul><li> 
Excellent interpersonal and organisational skills with the ability to manage multiple deadlines.</li></ul><ul><li> 
Fluency in English and Turkish; additional languages are a plus.</li></ul> 
Special requirements

Able to undertake duties at different premises. Flexibility to work outside of normal office hours to effectively support the company&rsquo;s operations and events. 
Travel may be required in order to attend conferences, events, new projects and effectively represent the Company in key networks. 
Expectations of all staff 
Professional standards

All staff employed by Study Now are expected to exhibit high professional standards which promote and demonstrate the company&rsquo;s core values of Excellence, People Focused, Partnership Working, Fairness and Integrity. 
Equal Opportunities

All staff are expected to understand and enact the company&rsquo;s commitment to ensuring equality and diversity in all activities. This commitment is enshrined in the Equality Statement and core values. 
Dignity at work

Every member of staff has a responsibility to ensure colleagues are treated with dignity and respect.

The Company is committed to creating a work environment for all staff that is free from harassment, intimidation and any other forms of bullying at work, where everyone is treated with dignity, respect and professional courtesy. 
Citizenship

All staff are expected to adhere to good citizenship, being generous with help and support to others, collaborating with colleagues and working for the benefit of the University as a whole. Working to provide a positive student experience and achieving excellence in all the University&rsquo;s activities. 
This job description indicates the expectations of staff at this level. Job descriptions are not exhaustive, and you may be required to undertake other duties of a similar level and responsibility.</div>

Marketing Executive (Turkey)

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