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business performance analyst

data analytics and insights analyst

Coca-Cola HBC

<div>
 
 
 
 ABOUT YOUR NEW JOB
 
 
 
 
 
 
 <ul>
 <li>
 We are seeking a skilled and motivated Data Analytics &amp; Insights Analyst to join our dynamic team in the food and beverage industry. In this role, you will contribute to our data-driven initiatives by analyzing data, providing insights, and supporting strategic decision-making. You will work closely with senior analysts and cross-functional teams to identify trends, track key performance indicators (KPIs), and help improve our product offerings and customer satisfaction. This is a great opportunity to enhance your analytical skills, gain experience in the food and beverage industry, and contribute to our mission of delivering outstanding products to our customers. We are looking for a candidate who is passionate about data, eager to learn, and possesses strong communication skills.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 ABOUT YOUR NEW JOB RESPONSIBILITIES
 
 
 
 
 
 
 
 
 
 1-Analytics &amp; Insights:
 
 
 
 
 
 
 <ul>
 <li>
 Support the deployment of advanced analytics use cases, focusing on segmented execution (tailoring marketing and sales efforts to specific market segments for optimized performance), demand forecasting, and post-promotion analysis.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Assist in the development of new features for segmented execution strategies, enhancing targeting and effectiveness.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Collaborate with Commercial, Marketing, and Sales managers to adapt to regional specifics, ensuring localized strategies are supported.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Assist in delivering outlet, product, and sales staff segmentation based on internal and external data sources.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 2-Problem Solving:
 
 
 
 
 
 
 <ul>
 <li>
 Assist in structuring and identifying key business problems that data and analytics can help solve.
 </li>
 <li>
 Support the development of project plans for related use-case deployments, ensuring timely and effective implementation.
 </li>
 <li>
 Help ensure the adoption of new capabilities into regular business processes
 </li>
 </ul>
 
 
 
 
 
 
 3-Performance &amp; Value Tracking:
 
 
 
 
 
 
 <ul>
 <li>
 Assist in building value models to track performance and propose ongoing corrective actions.
 </li>
 <li>
 Develop and maintain Power BI reports and dashboards, providing clear and actionable insights to stakeholders.
 </li>
 <li>
 Identify opportunities to improve model prediction accuracy, under the guidance of senior analysts.
 </li>
 </ul>
 
 
 
 
 
 
 4-Data Management:
 
 
 
 <ul>
 <li>
 Assist in data inventory and data management processes, ensuring data quality and accessibility.
 </li>
 </ul>
 
 
 
 
 
 
 ARE THSES YOUR SECERET INGRIDENTS?
 
 
 
 
 
 
 
 
 
 1-Education
 
 
 :
 
 
 
 
 <ul>
 <li>
 University degree in a quantitative field such as Business, Mathematics, Economics, Finance, Statistics, or a related Science.
 </li>
 </ul>
 
 
 
 
 
 
 2-Language:
 
 
 
 
 
 
 <ul>
 <li>
 Proficiency in English at a B2 level or higher.
 </li>
 </ul>
 
 
 
 
 
 
 3- Years of Experience:
 
 
 
 
 
 
 <ul>
 <li>
 Minimum of 1 year of experience in Business Analysis or Product Management, with a focus on data analytics.
 </li>
 </ul>
 
 
 
 
 
 
 4-Technical Skills:
 
 
 
 
 
 
 <ul>
 <li>
 Good knowledge of MS Office, including advanced Excel functions (Power Pivot / Power Query).
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Experienced user and developer of Microsoft Power BI Reports / Dashboards.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Basic proficiency in Exploratory Data Analysis in Python is desirable.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Basic proficiency in SQL is required, and familiarity with the Microsoft SQL Server Stack (SSIS, SSAS, SSRS) is a plus.
 </li>
 </ul>
 
 
 
 
 
 
 5-Professional Skills:
 
 
 
 
 
 
 <ul>
 <li>
 Good project management and accountability skills, with the ability to manage multiple projects simultaneously.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Demonstrated ability to work effectively in cross-functional teams.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Strong data processing agility and the ability to work with large datasets.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Good communication skills, with the ability to effectively communicate complex information.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Strong analytical and problem-solving skills, with a focus on delivering actionable insights.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Ability to learn new technologies and adapt to new developments in the field of data analytics and artificial intelligence
 </li>
 </ul>
 
 
 
 
 
 
 6-Preferred Qualifications:
 
 
 
 
 
 
 <ul>
 <li>
 Experience in the food and beverage industry.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Familiarity with cloud-based data platforms (e.g., AWS, Azure, GCP).
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Experience with statistical modeling and machine learning techniques is a plus.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 HOW WE WILL SUPPORT YOU
 
 
 
 <ul>
 <li>
 You&rsquo;ll have a buddy who will introduce you to the business, your daily routines during your onboarding period.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 International career opportunities: As a large and expanding company, we offer unique opportunities for role changes and enriching experiences and capabilities, including cross-functional transitions and international assignments.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 4 unique core values: Customer first, We over I, Make it simple and Deliver sustainably form the foundation of a robust culture that enables continuous and sustainable growth.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 Competitive remuneration and social package
 </li>
 </ul>
 
 
 
 
 
 
 ABOUT YOUR NEW TEAM
 
 
 
 
 
 
 <ul>
 <li>
 We are Coca-Cola Hellenic, a growth-focused consumer goods business and strategic bottling partner of the Coca-Cola Company. We bottle, distribute and sell an unrivalled range of products in 29 markets in Europe, Africa and Eurasia. As we do, we create value for all stakeholders, support socio-economic growth and build a more positive environmental impact.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 We bring together more than 30,000 people from over 70 nationalities, coming from five continents. The diversity of our markets, from mature to emerging economies, provides a wide range of attractive opportunities for growth.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 We nurture our talents. We give opportunities to people across all functions and levels, as well as different geographies, backgrounds and education. We are willing to take a risk on the people we believe in, even if they don&rsquo;t have the perfect experience. We have faith in what every person can be.
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 And although we have so much to be proud of, we always stay humble. We believe the real magic happens &ndash; for us and for you &ndash; when we OPEN UP."
 </li>
 </ul>
 
 
 
 <ul>
 <li>
 At Coca-Cola HBC, we are an inclusive employer that thrives on diversity. This means our environment provides equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation, or gender identity. Join us in nurturing a culture where everyone belongs and contributes to our collective success.
 </li>
 </ul>
 
 
</div>

Data Analytics and Insights Analyst

elmenus

<div>
 
 Job Description
 
 
 
 Senior Product Analyst
 
 
 Contract: Full-time, permanent
 
 
 Location: Remote / Flexible
 
 
 
 Role Overview
 
 
 
 As a Senior Product Analyst, you&rsquo;ll partner closely with our Tech, Growth, Commercial, and Business Operations teams to uncover insights that improve conversion, retention, and customer satisfaction. You&rsquo;ll own the end-to-end analytics lifecycle from defining success metrics and ensuring accurate instrumentation to delivering actionable insights that drive product performance.
 
 
 This role blends analytical depth with business intuition. You&rsquo;ll be a key player in translating raw data into meaningful decisions that enhance customer experience and drive growth.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Own end-to-end analysis of the user funnel to uncover drop-offs, quantify business impact, and identify actionable opportunities for improvement.
 </li>
 <li>
 Partner with Tech to validate event tracking, ensure data accuracy, and strengthen instrumentation.
 </li>
 <li>
 Define, monitor, and explain key performance metrics (conversion rate, retention, reorder rate, refund cycle time).
 </li>
 <li>
 Correlate operational issues (delivery delays, promo or payment errors) with customer satisfaction trends.
 </li>
 <li>
 Extract and quantify customer pain-points from reviews and support data to guide CX initiatives.
 </li>
 <li>
 Design and evaluate experiments in collaboration with Growth, Commercial, and Operations teams.
 </li>
 <li>
 Build and automate dashboards and recurring performance reports for leadership visibility.
 </li>
 <li>
 Translate complex data into clear, visual, and actionable recommendations that influence decisions.
 </li>
 <li>
 Drive a culture of data-driven decision-making across all business and technical functions.
 
 
 </li>
 </ul>
 Job requirements
 
 
 
 Required
 
 
 
 <ul>
 <li>
 5+ years of experience in product, growth, or business analytics within digital platforms (delivery, marketplace, or e-commerce).
 </li>
 <li>
 Strong experience with data visualization and BI tools (Tableau, Metabase, or Looker).
 </li>
 <li>
 Expertise in behavioral analytics platforms such as MoEngage, Mixpanel, Heap, Amplitude, or Google Analytics, with the ability to translate event-level data into actionable insights.
 </li>
 <li>
 Demonstrated ability to perform funnel, cohort, and A/B test analysis, and to interpret results in a clear business and CX context.
 </li>
 <li>
 Proficiency in SQL and Python (pandas, matplotlib, seaborn) or equivalent analytical tools.
 </li>
 <li>
 Excellent communication and stakeholder management skills &mdash; able to present complex findings to both technical and non-technical audiences.
 </li>
 <li>
 Good written and verbal communication in English.
 
 
 </li>
 </ul>
 
 Preferred
 
 
 
 <ul>
 <li>
 Experience collaborating with Tech, Growth, and Operations teams to optimize product performance and customer experience.
 </li>
 <li>
 Working knowledge of event instrumentation and data pipeline concepts (GA4, BigQuery, Amplitude, PostHog).
 </li>
 <li>
 Familiarity with customer experience measurement frameworks (NPS, CSAT, VOC)
 </li>
 <li>
 Understanding of marketplace dynamics, including vendor performance, delivery reliability, and consumer satisfaction drivers.
 </li>
 </ul>
</div>

Senior Product Analyst

Confidential Careers

<div>
 
 
 Job Overview:
 
 
 
 We are seeking a Shopify Data Analyst to turn data into actionable insights that drive smarter business decisions. The ideal candidate will analyze e-commerce metrics, build dashboards, and support growth initiatives through data-driven strategies.
 
 
 
 
 
 
 Responsibilities:
 
 
 <ul>
 <li>
 Tracks KPIs: sales, conversion rate, average order value, churn.
 </li>
 <li>
 Builds dashboards (Google Looker, Power BI, or Shopify reports).
 </li>
 <li>
 Monitors marketing performance, inventory trends, and customer segments.
 </li>
 <li>
 Supports A/B testing and performance analysis.
 </li>
 <li>
 Advises on pricing, promotions, and retention strategies.
 </li>
 <li>
 Gathers and analyzes data from Shopify and integrated systems.
 </li>
 <li>
 Prepares performance summaries and trend analyses for management.
 </li>
 <li>
 Collaborates with marketing and operations to evaluate campaign ROI and customer lifetime value.
 </li>
 <li>
 Ensures data quality, accuracy, and compliance with data governance standards.
 </li>
 <li>
 Recommends strategies to enhance e-commerce performance based on data findings.
 </li>
 </ul>
 
 
 
 
 
 Requirements:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Data Analytics, Statistics, or related field.
 </li>
 <li>
 3&ndash;5 years of data analysis experience, preferably in an e-commerce setting.
 </li>
 <li>
 Proficiency in SQL, Power BI, or Google Looker Studio.
 </li>
 <li>
 Strong analytical and visualization skills.
 </li>
 <li>
 Familiarity with Shopify Analytics, Google Analytics, and marketing attribution tools.
 </li>
 <li>
 Advanced Excel skills and experience building automated reports.
 </li>
 <li>
 Excellent communication and storytelling with data.
 </li>
 </ul>
</div>

Shopify Data Analyst

TAQA Water

<div>
 
 Job Purpose
 
 
 
 About the job Senior Data Analyst (Material Management)
 
 
 The Senior Data Analytics Specialist supports procurement and supply chain operations by analyzing large datasets, identifying insights, and driving data-based decision-making. This role ensures that purchasing strategies, supplier performance, inventory management, and cost optimization are guided by accurate, actionable data.
 
 
 
 Key Responsibilities
 
 
 
 
 Data Analysis &amp; Reporting
 
 
 
 <ul>
 <li>
 Collect, clean, and analyze procurement and supply chain data from ERP systems (e.g., SAP, Oracle, Power BI, etc.).
 </li>
 <li>
 Develop dashboards and reports to track KPIs such as supplier performance, cost savings, lead times, and stock turnover.
 </li>
 <li>
 Identify trends, patterns, and anomalies to support strategic sourcing and demand planning.
 </li>
 <li>
 Provide ad hoc and periodic analytical support to procurement and logistics teams.
 
 
 </li>
 </ul>
 
 Process Optimization
 
 
 
 <ul>
 <li>
 Evaluate procurement cycles, inventory levels, and supplier reliability to recommend process improvements.
 </li>
 <li>
 Use predictive analytics and forecasting models to optimize inventory and demand planning.
 </li>
 <li>
 Support initiatives for cost reduction and operational efficiency through data-driven insights.
 
 
 </li>
 </ul>
 
 Collaboration &amp; Business Support
 
 
 
 <ul>
 <li>
 Partner with procurement, supply chain, and finance teams to define data requirements and business KPIs.
 </li>
 <li>
 Support supplier evaluation, category strategy, and risk management through analytical input.
 </li>
 <li>
 Communicate findings and recommendations clearly to both technical and non-technical stakeholders.
 
 
 </li>
 </ul>
 
 Data Management &amp; Systems
 
 
 
 <ul>
 <li>
 Ensure data accuracy, integrity, and consistency across all procurement and logistics systems.
 </li>
 <li>
 Work with IT and data engineering teams to automate data pipelines and reporting tools.
 </li>
 <li>
 Maintain and enhance business intelligence dashboards (e.g., Power BI, Tableau, Qlik).
 
 
 </li>
 </ul>
 
 Qualifications &amp; Requirements
 
 
 
 <ul>
 <li>
 Education: Bachelors degree in Data Science, Statistics, Supply Chain Management, Engineering, or a related field. Masters degree is a plus.
 </li>
 <li>
 Experience: 5+ years of experience in data analytics within procurement or supply chain.
 </li>
 <li>
 Technical Skills:
 </li>
 <li>
 Advanced Excel and SQL skills.
 </li>
 <li>
 Proficiency in BI tools (Power BI, Tableau, or similar).
 </li>
 <li>
 Experience with ERP systems (SAP, Oracle, or similar).
 </li>
 <li>
 Strong understanding of statistical analysis, forecasting, and data visualization.
 </li>
 </ul>
</div>

Senior Data Analyst (Material Management)

RATP Dev Mobility Cairo

<div>
 
 Job Purpose
 
 
 
 The Social Media Analyst is responsible for monitoring, analyzing, and interpreting the emotional tone of conversations and mentions across various social media platforms. The insights provided will help guide brand strategy, inform content decisions, and support real-time reputation management.
 
 
 
 Responsibilities/Duties
 
 
 
 
 Profil de candidat recherch&eacute; :
 
 
 
 
 Analysis and Reporting
 
 
 
 <ul>
 <li>
 Monitor brand mentions and relevant conversations across platforms such as Twitter/X, Facebook, Instagram, LinkedIn, TikTok, and YouTube.
 </li>
 <li>
 Classify social media content by sentiment (positive, negative, neutral) using social listening tools or manual methods.
 </li>
 <li>
 Identify emerging trends, public reactions, and sentiment shifts related to products, campaigns, competitors, or events.
 </li>
 <li>
 Prepare weekly and monthly sentiment analysis reports with actionable recommendations.
 </li>
 <li>
 Continuously track and evaluate competitors&rsquo; social media strategies to gain actionable insights.
 
 
 </li>
 </ul>
 
 Collaboration and Strategy
 
 
 
 <ul>
 <li>
 Collaborate with the marketing and PR teams to provide real-time insights during product launches, crises, or high-impact campaigns.
 </li>
 <li>
 Assist in evaluating campaign effectiveness by measuring changes in audience sentiment before, during, and after campaigns.
 </li>
 <li>
 Stay up to date on social listening tools and platform-specific language nuances (e.g., emojis, slang, sarcasm).
 
 
 </li>
 </ul>
 
 Technical and Administrative
 
 
 
 <ul>
 <li>
 Build and maintain dashboards to visualize sentiment trends and social engagement metrics.
 </li>
 <li>
 Handle other administrative tasks as needed
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 ESSENTIAL QUALIFICATIONS, KNOWLEDGE &amp; EXPERIENCE
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications or a related field.
 </li>
 <li>
 Very good proficiency in both Arabic &amp; English
 
 
 </li>
 </ul>
 
 Knowledge
 
 
 
 <ul>
 <li>
 Familiarity with social listening and analytics tools (e.g., Brandwatch, Sprout Social, Talkwalker, Meltwater).
 
 
 </li>
 </ul>
 
 Experience
 
 
 
 <ul>
 <li>
 0&ndash;3 years of experience in social media analytics, sentiment analysis, or digital marketing.
 
 
 </li>
 </ul>
 
 Desired Behaviors &amp; Experiences
 
 
 
 <ul>
 <li>
 A proactive, analytical mindset with a strong attention to detail.
 </li>
 <li>
 Excellent written and verbal communication skills.
 </li>
 <li>
 Ability to work independently and in cross-functional teams.
 </li>
 <li>
 Ability to stay organized and manage multiple data streams simultaneously.
 </li>
 <li>
 Eagerness to stay updated on industry trends and digital communication tools.
 </li>
 </ul>
</div>

Social Media Analyst

Property Finder

<div>
 Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region&rsquo;s growing tech ecosystem. At its core is a clear and powerful purpose: To change living for good in the region.
 
 
 Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals every day. The platform offers a seamless and enriching experience, empowering both buyers and renters to make informed decisions. Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers. As a lighthouse tech company, it continues to create an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.
 
 
 
 Position Summary
 
 
 
 As the Commercial Strategy &amp; Operations Analyst at Property Finder, you will be crucial in supporting Commercial Operations to enhance sales operations' efficiency and effectiveness. You will assist in developing, implementing, and managing sales processes, reporting, and analytics to help drive revenue growth and support the sales team. This role involves learning and applying sales and revenue operations practices, gaining exposure to Salesforce, and collaborating with cross-functional teams. You will help prepare reports, and insights that contribute to decision-making and commercial strategy
 
 
 
 Key Responsibilities
 
 
 
 
 Sales Process Optimisation:
 
 
 
 <ul>
 <li>
 Collaborate with sales teams to streamline and optimize sales processes
 </li>
 <li>
 Reporting, Analytics &amp; Actionable Insights: Help to develop and maintain a suite of reports and dashboards to provide actionable insights to the sales teams.
 </li>
 <li>
 Monitor key performance metrics and trends to support data-driven decision-making.
 </li>
 <li>
 Provide key insights to the sales team with weekly, monthly and quarterly cadence to help identify potential growth opportunities and possible risks.
 
 
 </li>
 </ul>
 
 Commercial Processes and Performance Measure
 
 
 
 <ul>
 <li>
 Support process improvement across the commercial function to align with best practices and organizational standards (including but not exclusive to sales targets, performance reporting, commission scheme and sales forecasting)
 </li>
 <li>
 Oversee data hygiene and governance initiatives to maintain data quality and integrity within Salesforce. Implement data enrichment strategies as needed.
 </li>
 <li>
 Training and User Support: Provide training and support to sales and operations teams to maximize their use of Salesforce. Address user queries and troubleshoot issues as they arise.
 
 
 </li>
 </ul>
 
 Desired Qualifications
 
 
 
 <ul>
 <li>
 Bachelor's degree in Business, Engineering, or a related field.
 </li>
 <li>
 (2 - 3 years) Proven experience in a Sales or Revenue Operations role, preferably in a tech-related company or Analytics consulting firm
 </li>
 <li>
 Expertise in visualization tools such as Tableau, Power BI and Quicksight
 </li>
 <li>
 Strong analytical (well versed with advanced excel) and problem-solving skills.
 </li>
 <li>
 Excellent communication and collaboration skills. Experience with data management and CRM (Salesforce) best practices is a plus.
 
 
 </li>
 </ul>
 
 Other Capabilities
 
 
 
 <ul>
 <li>
 Fluent in English both spoken and written
 </li>
 <li>
 Attentive to detail and committed to data integrity
 
 
 </li>
 </ul>
 
 Our promise to talent
 
 
 
 At Property Finder, we believe talent thrives in an environment where you can be your best self. Where you are empowered to create, elevate, grow, and care. Our team is made up of the best and brightest, united by a shared ambition to change living for good in the region. We attract top talent who want to make an impact. We firmly believe that when our people grow, we all succeed.
 
 
 
 Property Finder Guiding Principles
 
 
 
 <ul>
 <li>
 Think Future First
 </li>
 <li>
 Data Beats Opinions, Speed Beats Perfection
 </li>
 <li>
 Optimise for Impact
 </li>
 <li>
 No Ostriches Allowed
 </li>
 <li>
 Our People, Our Power
 </li>
 <li>
 The Biggest Risk is Taking no Risk at All
 
 
 </li>
 </ul>
 
 Find us at:
 
 
 
 Twitter
 
 
 Facebook
 
 
 Instagram
 
 
 Linkedin
 
 
 Glassdoor
</div>

Commercial Strategy and Operations Analyst

JGT & P

<div>
 
 Job Summary
 
 
 
 The
 
 
 PPC Specialist
 
 
 is a hands-on, expert role responsible for the planning, creation, management, and intensive optimization of pay-per-click (PPC) campaigns, with a strong emphasis on the
 
 
 Google Ads ecosystem
 
 
 . This role ensures the advertising budget is invested efficiently to maximize conversions, improve Quality Scores, and achieve specific ROI targets. The ideal candidate has
 
 
 2-3 years of proven, dedicated experience
 
 
 in paid search, is highly analytical, and possesses deep technical skills in campaign execution and web analytics integration.
 
 
 
 Key Responsibilities
 
 
 PPC Strategy &amp; Campaign Ownership
 
 <ul>
 <li>
 
 Develop strategic PPC plans based on performance goals, target audience analysis, and market insights.
 
 </li>
 <li>
 
 PPC Account Ownership (2-3 Years):
 
 
 Proven experience in owning, managing, and scaling
 
 
 multiple Google Ads accounts
 
 
 (Search, Display, and Video campaigns) to meet diverse business objectives (Lead Gen, eCommerce, etc.).
 
 </li>
 <li>
 
 Conduct in-depth
 
 
 keyword research, competitive analysis, and negative keyword management
 
 
 for large-scale accounts to ensure high efficiency and low CPCs.
 
 </li>
 <li>
 
 Collaborate with Marketing and Account Management teams to align campaign tactics with overall business strategy.
 
 </li>
 </ul>
 
 Campaign Execution &amp; Technical Optimization
 
 <ul>
 <li>
 
 Manage and execute campaigns across platforms such as:
 
 </li>
 <li>
 
 Google Ads (Search, Display, YouTube)
 
 
 &ndash;
 
 
 Primary focus
 
 </li>
 <li>
 
 Meta Ads (Facebook/Instagram) &ndash;
 
 
 Secondary exposure
 
 </li>
 <li>
 
 Structural Excellence:
 
 
 Direct experience with developing and implementing
 
 
 advanced Google Ads account structures
 
 
 (e.g., tightly-themed ad groups) to maximize relevance and Quality Scores.
 
 </li>
 <li>
 
 Execute rigorous
 
 
 A/B testing
 
 
 on ad copy (RSAs/ETAs), bidding strategies, and landing page effectiveness.
 
 </li>
 <li>
 
 Bid Strategy Mastery:
 
 
 Proven track record of managing and optimizing
 
 
 Smart Bidding strategies
 
 
 (e.g., Target CPA, Maximize Conversions) and manual bidding tactics to drive maximum ROI.
 
 </li>
 <li>
 
 Expertise in deploying and analyzing all relevant
 
 
 Ad Extensions
 
 
 to improve ad quality and screen presence.
 
 </li>
 <li>
 
 Hands-on experience with
 
 
 Google Tag Manager (GTM)
 
 
 to accurately deploy and manage conversion tags, remarketing pixels, and custom scripts for PPC campaigns.
 
 </li>
 </ul>
 
 Performance Management &amp; Analysis
 
 <ul>
 <li>
 
 Monitor daily campaign performance, identifying trends and implementing immediate, granular optimization tactics to improve efficiency.
 
 </li>
 <li>
 
 Adjust budgets, bids, and targeting dynamically to achieve
 
 
 KPIs
 
 
 such as improving
 
 
 ROAS
 
 
 or decreasing
 
 
 CPA
 
 
 .
 
 </li>
 <li>
 
 Troubleshoot tracking issues, pixel validation, and conversion attribution models within the PPC platforms.
 
 </li>
 <li>
 
 Solid, practical experience in leveraging
 
 
 Google Analytics 4 (GA4)
 
 
 data to assess PPC performance beyond the click, including analyzing user behavior, event tracking, and conversion paths for optimization insights.
 
 </li>
 </ul>
 
 Reporting &amp; Communication
 
 <ul>
 <li>
 
 Prepare comprehensive performance reports detailing campaign results, key insights, and actionable recommendations for future strategy.
 
 </li>
 <li>
 
 Clearly communicate PPC results, campaign health, and technical recommendations to internal stakeholders.
 
 </li>
 </ul>
 
 Qualifications
 
 <ul>
 <li>
 
 Bachelor&rsquo;s degree in Marketing, Advertising, or a related quantitative field.
 
 </li>
 <li>
 
 Proven, hands-on experience of
 
 
 2&ndash;3 years
 
 
 as a dedicated
 
 
 PPC Specialist
 
 
 or Paid Search Analyst.
 
 </li>
 <li>
 
 Deep, technical proficiency in the
 
 
 Google Ads platform
 
 
 and the overall paid search ecosystem.
 
 </li>
 <li>
 
 Expert-level understanding of web analytics tools, specifically
 
 
 Google Analytics 4 (GA4)
 
 
 and
 
 
 Google Tag Manager (GTM)
 
 
 .
 
 </li>
 <li>
 
 Experience with tracking, attribution models, and advanced conversion optimization techniques.
 
 </li>
 <li>
 
 Strong analytical mindset with excellent problem-solving skills and a focus on quantifiable results.
 
 </li>
 <li>
 
 Ability to manage significant advertising budgets and complex campaign portfolios simultaneously.
 
 </li>
 </ul>
 
 Preferred Skills
 
 <ul>
 <li>
 
 Experience with advanced Display and Video advertising through Google Ads (GDN, YouTube).
 
 </li>
 <li>
 
 Knowledge of SEO/SEM best practices and how they inform paid search strategies.
 
 </li>
 <li>
 
 Familiarity with marketing automation or CRM tools.
 
 </li>
 </ul>
 
 Key Attributes
 
 <ul>
 <li>
 
 Data-Driven Mindset
 
 
 (Obsession with metrics and results)
 
 </li>
 <li>
 
 Detail-Oriented
 
 
 and highly organized in account structure
 
 </li>
 <li>
 
 Strong problem-solving skills and intellectual curiosity
 
 </li>
 <li>
 
 Self-starter with the ability to take ownership of performance
 
 </li>
 <li>
 
 Creative thinker in developing ad copy and testing hypotheses
 
 </li>
 </ul>
</div>

PPC Specialist

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