social media manager

digital marketing expert Jobs in Islamabad

digital marketing expert

digital marketing manager Jobs in Islamabad

digital marketing manager

digital marketing specialist Jobs in Islamabad

digital marketing specialist

account management coordinator Jobs in Islamabad

account management coordinator

digital campaign manager

Zong CMPak Ltd

<div>
 
 
 Department &amp; Function:
 
 Marketing
 
 
 
 Position:
 
 Assistant Manager Digital
 
 
 
 Location:
 
 Islamabad
 
 
 
 Reporting to:
 
 Senior Manager Marketing Operations
 
 
 
 Job Type:
 
 Permanent
 
 
 
 
 
 
 Job Purpose:
 
 
 
 The Assistant Manager Digital Media will be responsible for managing the end-to-end planning, execution, and optimization of all digital media campaigns across various platforms including Meta, Google, Programmatic, and other digital publishers. The role requires close collaboration with digital media agencies, internal marketing and product teams, and analytics functions to ensure the campaigns meet KPIs, drive ROI, and align with brand and business objectives. The job holder will also oversee budget management, digital reporting dashboards, invoicing, and performance tracking, while ensuring all media initiatives are data-driven and effectively targeted.
 
 
 
 Job Responsibilities:
 
 
 <ul>
 <li>
 Responsible for end-to-end management of digital media campaigns including planning, buying, execution, optimization, and performance tracking.
 </li>
 <li>
 Drive implementation of full-funnel digital strategies to support brand campaigns, product launches, and tactical initiatives.
 </li>
 <li>
 Collaborate with creative and media agencies to ensure synergy between messaging and channel selection.
 </li>
 <li>
 Monitor daily, weekly, and monthly campaign performance; generate detailed insights and reports for internal and leadership review.
 </li>
 <li>
 Assist in defining digital media KPIs in alignment with business goals (e.g., CPM, CTR, CPC, CPV, ROAS, impressions, reach, etc.).
 </li>
 <li>
 Supervise digital media budget utilization, ensuring optimal allocation and timely reconciliation in coordination with Finance, Procurement, and Media Buying teams.
 </li>
 <li>
 Maintain billing records, campaign logs, and vendor documentation for financial transparency and audit readiness.
 </li>
 <li>
 Manage Purchase Requisitions (PR), Purchase Orders (PO), and ensure budget alignment and compliance with financial protocols.
 </li>
 <li>
 Work with analytics and tracking teams to ensure accurate tagging, attribution, and data collection for all live campaigns.
 </li>
 <li>
 Evaluate publisher and platform performance; recommend new channels, tools, and technologies for digital innovation.
 </li>
 <li>
 Collaborate with cross-functional teams on A/B testing and experimentation to improve campaign effectiveness.
 </li>
 <li>
 Handle digital media contracts and NDAs with vendors in collaboration with Legal and Procurement teams.
 </li>
 <li>
 Support compliance, taxation, and documentation processes related to digital media vendors and partners.
 </li>
 <li>
 Stay updated with industry trends, algorithm changes, and platform policies to recommend proactive changes in digital media approach.
 </li>
 </ul>
 
 
 
 Eligibility Criteria (Education, Knowledge, Experience and Skills):
 
 
 
 
 
 Education:
 
 
 <ul>
 <li>
 MBA/BBA in Marketing, Digital Marketing, or Media Sciences preferred.
 </li>
 </ul>
 
 
 Work Experience:
 
 
 <ul>
 <li>
 4&ndash;5 years of hands-on experience in managing digital media campaigns, media buying, ad-tech tools, analytics, and digital reporting.
 </li>
 <li>
 Experience with platforms like Meta Ads Manager, Google Ads, DV360, TikTok, and other DSPs is highly preferred.
 </li>
 </ul>
 
 
 Skills &ndash; Generic:
 
 
 <ul>
 <li>
 Strong analytical &amp; problem-solving abilities
 </li>
 <li>
 Excellent communication &amp; interpersonal skills
 </li>
 <li>
 Team player with leadership mindset
 </li>
 <li>
 Agile &amp; proactive approach to project management
 </li>
 <li>
 Attention to detail and time management
 </li>
 <li>
 Strong follow-up and ownership abilities
 </li>
 </ul>
 
 
 Skills &ndash; Job Specific:
 
 
 <ul>
 <li>
 Vendor Management and contracts handling. Strong control on issues related to Marketing finance, Taxation, procurement and Payables
 </li>
 <li>
 Ability to create reporting dashboards for all the weekly, monthly reports as per management requirements
 </li>
 <li>
 Experience of working in ERP system will be added bonus and shall be preferred.
 </li>
 </ul>
</div>

Assistant Manager Digital

MTBC CareCloud

Role Overview The Digital Marketing Manager will be responsible for planning, implementing, and managing digital campaigns across multiple channels including Google Ads, LinkedIn, Facebook, and healthcare-specific forums. The role requires a strong focus on building brand awareness, generating qualified leads, optimizing campaign performance, and aligning marketing initiatives with business objectives. The successful candidate will work closely with the content, communications, and design teams to ensure campaign messaging is effective, consistent, and aligned with CareCloud&rsquo;s global brand strategy.Key Responsibilities<ul><li>Develop, execute, and monitor integrated digital marketing campaigns across multiple platforms.</li><li>Drive lead generation initiatives and establish processes for lead nurturing, conversion tracking, and ROI measurement.</li><li>Manage the digital marketing budget to ensure cost-effective campaigns and maximum impact.</li><li>Collaborate with cross-functional teams, including content and communications, to design creative assets and messaging for campaigns.</li><li>Utilize analytics tools to track performance, generate insights, and provide actionable recommendations for optimization.</li><li>Conduct competitive analysis and stay updated with the latest trends in digital marketing, healthcare IT, SaaS, and revenue cycle management.</li><li>Enhance search engine optimization (SEO) and search engine marketing (SEM) strategies to increase online visibility.</li><li>Develop and execute targeted email marketing and retargeting campaigns to engage prospects and clients.</li><li>Provide regular reports to leadership, highlighting performance, insights, and growth opportunities.</li></ul>Requirements<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or a related field.</li><li>Minimum of five years of experience in digital marketing, preferably within healthcare, SaaS, or technology sectors.</li><li>Proven expertise in managing Google Ads, LinkedIn Ads, Facebook campaigns, SEO, SEM, and email marketing.</li><li>Strong understanding of marketing analytics tools such as Google Analytics and CRM integration.</li><li>Demonstrated ability to design and execute campaigns that deliver measurable business outcomes.</li><li>Excellent communication, analytical, and leadership skills with the ability to manage multiple projects simultaneously.</li></ul>Job Type: Full-timePay: Rs150,000.00 - Rs300,000.00 per monthApplication Question(s):<ul><li>What is your current salary? (In PKR)</li><li>What is your expected salary? (In PKR)</li></ul>Work Location: In person

Digital Marketing Manager

247 Hybrid Call Center

Location : Civic Centre, Bahria Town Phase 4, RawalpindiAbout The Company :24/7 Hybrid Call Centre is a subsidiary company of a UK based company and is located in Civic Center Bahria Town Phase 4, Rawalpindi. It provides call center and digital marketing services to businesses based in the UK.We are looking for a Digital Marketing Specialist for our office.About The Role :The Digital Marketing Specialist will oversee the digital marketing strategy for the organization, focusing on driving growth through online channels. This role requires a combination of creativity, analytical thinking, and deep knowledge of current digital marketing tools and strategies.Key Responsibilities:1. Campaign and Content Management:<ul><li>Plan and execute all digital marketing, including SEO/SEM, email, social media, and display advertising campaigns.</li><li>Design, build, and maintain the company&rsquo;s social media presence.</li><li>Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).</li><li>Oversee the content strategy for the organization, ensuring that it is aligned with the brand&rsquo;s voice.</li><li>Collaborate with the content team to create high-quality content that resonates with the target audience.</li></ul>2. SEO :<ul><li>Design and implement comprehensive SEO strategies to improve search engine rankings, drive traffic, and increase conversions.</li><li>Conduct thorough keyword research to identify opportunities for driving more traffic and optimizing existing content.</li><li>Optimize website pages for target keywords, including meta tags, headers, image alt texts, and internal linking structure.</li><li>Work with web developers to ensure proper technical SEO setups, such as site speed, mobile optimization, crawlability, and schema markup.</li><li>Optimize and manage Google My Business (GMB) listings, ensuring accurate information, responding to reviews, and maximizing the use of GMB features.</li><li>Develop and manage a link-building strategy to enhance the website&rsquo;s authority and visibility.</li><li>Manage and build local citations across relevant directories and platforms, ensuring consistency in NAP (Name, Address, Phone Number) information.</li><li>Regularly monitor and analyze website performance, using tools such as Google Analytics, Google Search Console, and other SEO software to identify trends, issues, and opportunities.</li><li>Conduct competitive analysis to identify market trends and areas for improvement.</li><li>Prepare regular reports on SEO performance, including traffic, rankings, and other key metrics. Provide actionable insights and recommendations to stakeholders.</li><li>Keep up to date with the latest SEO trends, algorithm updates, and best practices.</li></ul>3. GOOGLE AND META ADVT:<ul><li>Plan, create, and manage Google Ads campaigns across various channels (Search, Display, YouTube) to achieve business objectives.</li><li>Conduct thorough keyword research and selection to maximize campaign performance.</li><li>Write compelling ad copy, create engaging visuals, and design high-converting landing pages.</li><li>Regularly monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS) to identify trends and make data-driven decisions.</li><li>Continuously optimize campaigns through A/B testing, bid management, and ad copy revisions to improve performance and ROI.</li><li>Allocate and manage budgets effectively across campaigns, ensuring spend efficiency and meeting financial targets.</li><li>Generate detailed performance reports and provide actionable insights to stakeholders, highlighting key metrics and campaign outcomes.</li><li>Analyze competitors&rsquo; advertising strategies to identify opportunities and areas for improvement.</li><li>Keep up-to-date with the latest trends and best practices in Google Ads and digital marketing.</li><li>Ensure all campaigns adhere to Google Ads policies and guidelines.</li><li>Plan, create and manage paid advertising campaigns on Meta Ads to drive targeted traffic and coversions.</li></ul>4. WEBSITE MANAGEMENT:<ul><li>Website creation and management.</li></ul>Qualifications:Education: Bachelor&rsquo;s degree in Marketing, Business, Communications, or related field.Experience: 3-5 years of experience in digital marketing.Skills:<ul><li>Proven experience in managing SEO/SEM/PPC, email, social media, and display advertising campaigns.</li><li>Strong understanding of current digital marketing concepts, strategy, and best practices.</li><li>Proficient in marketing research and statistical analysis.</li><li>Familiarity with web design and content management systems.</li><li>Excellent written and verbal communication skills.</li><li>Strong analytical skills and data-driven thinking.</li><li>Up-to-date with the latest trends and best practices in online marketing and measurement.</li></ul>Key Competencies:<ul><li>Creative thinker with the ability to develop innovative digital campaigns.</li><li>Strong problem-solving skills and attention to detail.</li><li>Ability to adapt to new trends and technologies quickly.</li><li>Team player with a collaborative mindset..</li><li>Excellent communication skills, both written and verbal.</li></ul>What We Offer : <ul><li>Market competitive salary.</li><li>Nice and supportive work environment.</li><li>Long term and stable job.</li><li>Numerous growth opportunites</li></ul>Job Type: Full-timeWork Location: In person

Digital Marketing Specialist (On-Site)

Spark Pro

Join Our TeamWe're Hiring a Digital Marketing Expert (Lead Generation Specialist)Are you a results-driven digital marketer with a passion for creating high-performing campaigns that generate quality leads? SparkPro Technologies is seeking a skilled Digital Marketing Expert to take our online presence and lead generation efforts to the next level!Position: Digital Marketing Expert &ndash; Lead Generation Specialist Location: Islamabad Job Type: Full-time Salary: Competitive + Performance-based IncentivesKey Responsibilities:<ul><li>Plan, create, and manage Meta (Facebook/Instagram) Ads, Google Ads (Search, Display, Performance Max), and other digital campaigns.</li><li>Optimize campaigns to maximize ROI and generate qualified leads consistently.</li><li>Conduct audience research and A/B testing to improve targeting and ad performance.</li><li>Monitor, analyze, and report on campaign performance using analytics tools.</li><li>Collaborate with the sales team to ensure leads are aligned with business goals.</li><li>Stay updated with the latest trends and algorithm updates in digital advertising.</li><li>Manage ad budgets effectively to deliver maximum results.</li></ul>Requirements:<ul><li>Proven experience (2+ years preferred) in running lead generation campaigns on Meta, Google, and other platforms.</li><li>Strong understanding of performance marketing, CPC/CPA bidding strategies, and conversion optimization.</li><li>Familiarity with tools such as Google Analytics, Meta Business Suite, Google Tag Manager, and CRM integrations.</li><li>Excellent analytical skills with the ability to interpret data and make data-driven decisions.</li><li>Creative mindset to craft compelling ad copy, visuals, and funnels.</li><li>Ability to work independently and meet KPIs in a fast-paced environment.</li><li>Experience with telemarketing/call center lead funnels is a plus.</li></ul>Why SparkPro Technologies?<ul><li>Competitive salary with performance-based incentives.</li><li>Opportunity to lead and scale paid marketing efforts for a growing tech company.</li><li>A collaborative and innovative work environment.</li><li>Professional growth and continuous learning opportunities.</li></ul>Ready to drive measurable growth with your skills? Send your resume, portfolio, and a brief cover letter to hr@sparkprotechnologies.com today!SparkPro Technologies is an equal-opportunity employer. We celebrate diversity and are committed to building an inclusive and high-performing team.Be the engine behind our growth &mdash; join SparkPro Technologies!Job Type: Full-timePay: From Rs60,000.00 per monthLanguage:<ul><li>English fluency (Preferred)</li></ul>Work Location: In person

Digital Marketing Expert -Meta- Google

Hashtag Media

****Please read the requirements carefully before applying****Job Title: PPC Expert / Digital Marketing Specialist Job Type: Hybrid, Full-Time Location: Gulberg Greens, Islamabad Days: Monday to SaturdayJob Description:We are seeking a performance-driven PPC Expert / Digital Marketing Specialist to manage, optimize, and scale our paid advertising campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and Twitter. The ideal candidate must have a proven track record of driving sales and lead generation through ad campaigns specifically for Website Designing, SEO, and Social Media Marketing services. This role requires a blend of analytical thinking and creative flair, with the goal of driving qualified traffic, generating leads, and maximizing ROI through strategic ad placements and audience targeting.You'll be responsible for end-to-end campaign management&mdash;from planning and execution to tracking and reporting&mdash;while continuously testing and optimizing for better results.Key Responsibilities:<ul><li>Plan, create, and manage high-performing paid ad campaigns across Google Ads, Meta (Facebook &amp; Instagram), LinkedIn, and other relevant platforms.</li><li>Develop and execute campaigns aimed at generating leads and driving conversions for Website Designing, SEO, and Social Media Marketing services.</li><li>Conduct detailed audience segmentation, keyword research, and competitor analysis to guide campaign strategy.</li><li>Write compelling ad copy and work with design teams to develop scroll-stopping creatives and video ads tailored to each platform and objective.</li><li>Collaborate with the website design team for the creation and optimization of landing pages aligned with campaign goals.</li><li>Set up, monitor, and optimize conversion tracking using tools like GA4, Google Tag Manager, Facebook Pixel, and other event tracking solutions.</li><li>Run A/B tests on creatives, landing pages, audience segments, and bidding strategies to improve conversion rates and lower acquisition costs.</li><li>Analyze campaign performance data across key metrics such as CTR, CPC, CPA, CPM, ROAS, and conversion rate to ensure consistent ROI.</li><li>Manage and allocate ad budgets effectively, making data-driven decisions to scale top-performing campaigns and cut underperforming ones.</li><li>Prepare detailed performance reports with actionable insights and recommendations for future improvements.</li><li>Stay up-to-date with the latest advertising policies, platform changes, trends, and tools to ensure compliance and maintain campaign efficiency.</li><li>Collaborate with internal marketing and sales teams to align ad strategies with broader business goals and customer journeys.</li></ul>Requirements:<ul><li>Minimum 1 year of hands-on experience running paid campaigns that generated leads and sales for Website Designing, SEO, and Social Media Marketing services.</li><li>Strong understanding of ad targeting, bidding strategies, campaign structures, and performance marketing principles.</li><li>Share proven results and statistics from past campaigns in these service areas during the hiring process.</li><li>Proficient in tools such as Google Ads, Meta Ads Manager, GA4, Google Tag Manager, LinkedIn Campaign Manager, etc.</li><li>Analytical mindset with the ability to translate data into campaign decisions and actionable strategies.</li><li>Ability to manage multiple campaigns simultaneously while meeting deadlines and performance targets.</li><li>Up-to-date with the latest digital marketing trends, algorithm changes, and advertising best practices.</li><li>Certifications like Google Ads, Meta Blueprint, or other relevant credentials are a strong plus.</li></ul>Note: This is a hybrid role, primarily remote, with six working days a week. However, the employee is required to attend the office as needed or when requested by the management.Interested candidates: Please share your resume, portfolio showcasing successful ad campaigns, screenshots of Ads Manager with key performance metrics, and relevant sales or performance reports demonstrating ROI impact at career@hashtagmedia.aeJob Type: Full-timePay: From Rs50,000.00 per monthAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Work Location: In person

PPC Expert / Digital Marketing Specialist

Mobilink Bank

<div>
 
 
 Department:
 
 Marketing &amp; Communications
 
 
 
 Reports To:
 
 Head of Marketing &amp; Communications
 
 
 
 Bank Grade:
 
 VP
 
 
 
 Total Position:
 
 01
 
 
 
 Location:
 
 Head Office, Islamabad
 
 
 
 
 
 
 
 
 
 
 
 
 What is Executive Manager Brands
 
 
 - MMBL?
 
 
 
 
 
 
 We are seeking a strategic and creative
 
 VP &ndash; Senior Brand Manager
 
 to lead holistic brand planning and execution across Mobilink Bank&rsquo;s ecosystem. This role involves leading integrated, insight-led campaigns that connect purpose to performance across ATL, BTL, digital, partnerships, and experience.
 
 
 The ideal candidate is as comfortable leading a creative brief for a national brand campaign as they are reviewing performance dashboards or aligning internal stakeholders. You&rsquo;ll be responsible for managing the full brand funnel &mdash; from awareness to action &mdash; with accountability to both long-term equity and short-term KPIs.
 
 
 
 
 
 
 What Executive Manager Brands - MMBL Does?
 
 
 
 
 
 
 
 End-to-End Campaign Ownership
 
 
 
 
 
 <ul>
 <li>
 Lead the
 
 strategy, planning, execution, and post-analysis
 
 of brand campaigns &mdash; spanning TV, radio, OOH, PR, activations, digital, influencer, and internal comms.
 </li>
 <li>
 Develop and champion
 
 integrated campaign frameworks
 
 that drive consistency and impact across multiple customer touchpoints.
 </li>
 <li>
 Build clear KPIs for each campaign (awareness, brand lift, engagement, acquisition, usage) and ensure measurement, optimization, and reporting across all channels.
 </li>
 </ul>
 
 
 
 
 
 Brand Strategy &amp; Stewardship
 
 
 
 
 
 <ul>
 <li>
 Own the brand architecture and tone of voice across platforms.
 </li>
 <li>
 Partner with agencies and creative teams to craft storytelling that resonates with Pakistan&rsquo;s diverse audience &mdash; from urban millennials to rural microentrepreneurs.
 </li>
 <li>
 Lead rebranding initiatives, product launches, purpose-led campaigns, and key calendar moments
 </li>
 </ul>
 
 
 
 
 
 Performance &amp; Growth Alignment
 
 
 
 
 
 <ul>
 <li>
 While being brand-first, be
 
 data-literate and outcome-oriented
 
 &mdash; ensuring campaigns tie back to core business metrics (e.g., account openings, digital usage, customer retention).
 </li>
 <li>
 Collaborate with stakeholders to align ATL/BTL with digital retargeting and full-funnel conversion efforts.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Collaboration
 
 
 
 
 
 <ul>
 <li>
 Work closely with Business, Product, CX, and HR to support go-to-market initiatives and cultural alignment.
 </li>
 <li>
 Champion a marketing mindset across the organization and enable teams to see the brand as a strategic driver, not just a communication function.
 </li>
 </ul>
 
 
 
 
 
 What are we looking for and what does it require to be Executive Manager Brands - MMBL?
 
 
 
 
 
 <ul>
 <li>
 5&ndash;8 years of experience in brand management, advertising, or integrated marketing roles.
 </li>
 <li>
 Experience in at least two of the following sectors:
 
 telecom
 
 ,
 
 FMCG
 
 ,
 
 banking
 
 , or
 
 fintech
 
 .
 </li>
 <li>
 Proven ability to lead large-scale, multi-touchpoint campaigns from brand equity-building to lead generation.
 </li>
 <li>
 Strong grasp of brand KPIs and performance metrics, with a mindset for continuous optimization.
 </li>
 <li>
 Agency management experience essential (creative, media, PR, production, digital).
 </li>
 </ul>
 
 
 
 
 
 Key Skills
 
 
 
 
 
 <ul>
 <li>
 Strategic planning and brand architecture
 </li>
 <li>
 Integrated campaign development
 </li>
 <li>
 Creative briefing and evaluation
 </li>
 <li>
 Insight and data-driven decision-making
 </li>
 <li>
 Strong presentation, leadership, and stakeholder engagement skills
 </li>
 <li>
 High digital and design literacy
 </li>
 </ul>
 
 
 
 
 
 About MMBL:
 
 
 
 
 
 
 
 Mobilink Microfinance Bank Ltd. (MMBL)
 
 is a leading financial institution providing comprehensive banking services to over 48 million registered users, including more than 20+ million monthly active customers across Pakistan. Leveraging a hybrid model that integrates traditional microfinance with cutting-edge mobile and digital banking technologies, MMBL operates with a robust network of over 114 branches and 270,000+ branchless banking agents.
 
 
 The bank offers a wide array of financial services through a USSD (GSM) based digital platform, including savings accounts, microenterprise (MSME) loans, small housing loans, remittances, utility bill and loan installment collections, mobile wallets, insurance, G2P, B2B, and B2P payments. These services position MMBL as a key player in advancing financial inclusion across the country.
 
 
 At MMBL, fostering a positive, equal and productive workplace is a priority, underpinned by core values that emphasize innovation, entrepreneurship, teamwork, collaboration, and a steadfast commitment to a customer-centric approach in every aspect of our business.
 
 
 
 
 
 
 Why Join MMBL ?
 
 
 
 
 
 
 This position offers a unique opportunity for a self-driven, professional and passionate individual to create a meaningful impact and driving transformative change. As part of our team, you will contribute to empowering millions with the tools and resources needed to thrive in the digital age. We are seeking a talented individual eager to make a difference and play a pivotal role in our mission of innovation and progress.
 
 
 
</div>

Executive Manager Brands

<div>
 
 
 Department:
 
 Marketing &amp; Communications
 
 
 
 Reports To:
 
 Head of Marketing &amp; Communications
 
 
 
 Bank Grade:
 
 AVP
 
 
 
 Total Position:
 
 01
 
 
 
 Location:
 
 Head Office, Islamabad
 
 
 
 
 
 
 What is Brands and Digital Manager &ndash; MMBL?
 
 
 
 
 
 
 We are seeking a creative and digitally fluent
 
 AVP &ndash; Manager Brands
 
 to support brand planning and execution across Mobilink Bank&rsquo;s ecosystem. This role involves assisting in integrated, insight-led campaigns that connect purpose to performance across ATL, BTL, digital, partnerships, and experience.
 
 
 The ideal candidate is comfortable managing campaign execution, coordinating with agencies, and reviewing performance dashboards. You&rsquo;ll contribute to managing the full brand funnel &mdash; from awareness to action &mdash; with accountability to both long-term equity and short-term KPIs.
 
 
 
 
 
 
 What Brands and Digital Manager &ndash; MMBL?
 
 
 
 
 
 
 
 Digital Performance Marketing
 
 
 
 
 
 <ul>
 <li>
 Execute paid campaigns across
 
 Google, Meta, LinkedIn, Tiktok and programmatic platforms
 
 .
 </li>
 <li>
 Monitor performance dashboards and optimize campaigns for cost-efficiency (CTR, CPC, CPM, conversions, ROAS).
 </li>
 <li>
 Align ATL/BTL campaigns with
 
 digital targeting and retargeting strategies
 
 for full-funnel conversion.
 </li>
 </ul>
 
 
 
 
 
 Campaign Execution &amp; Support
 
 
 
 
 
 <ul>
 <li>
 Manage digital campaign timelines, coordinate across teams, and ensure creative alignment.
 </li>
 <li>
 Ideate and create engagement driving social media content
 </li>
 <li>
 Track KPIs (awareness, brand lift, engagement, acquisition, usage) and provide post-campaign insights.
 </li>
 <li>
 Support the strategy, planning, execution, and reporting of brand campaigns &mdash; spanning TV, radio, OOH, PR, activations, digital, influencer, and internal comms.
 </li>
 </ul>
 
 
 
 
 
 Brand Strategy &amp; Stewardship
 
 
 
 
 
 <ul>
 <li>
 Ensure consistency of brand architecture and tone of voice across all platforms.
 </li>
 <li>
 Partner with agencies and creative teams to deliver storytelling that resonates with Pakistan&rsquo;s diverse audience.
 </li>
 <li>
 Support rebranding initiatives, product launches, purpose-led campaigns, and key calendar moments.
 </li>
 </ul>
 
 
 
 
 
 Cross-Functional Collaboration
 
 
 
 
 
 <ul>
 <li>
 Work with Business, Product, CX, and HR to support go-to-market initiatives.
 </li>
 <li>
 Collaborate with internal teams to ensure brand alignment with cultural and organizational goals.
 </li>
 <li>
 Coordinate with agencies (creative, media, PR, digital) for seamless execution.
 </li>
 </ul>
 
 
 
 
 
 What We&rsquo;re Looking For in Brands and Digital Manager &ndash; MMBL
 
 
 
 
 
 <ul>
 <li>
 
 Experience:
 
 4&ndash;6 years in brand management, advertising, or digital marketing. Experience in performance marketing is a must
 </li>
 <li>
 
 Sector Exposure:
 
 Experience in at least two of telecom, FMCG, banking, or fintech.
 </li>
 <li>
 Ability to manage multi-touchpoint campaigns, balancing brand equity-building with performance-driven execution.
 </li>
 <li>
 Strong knowledge of digital platforms (Google Ads, Meta Business Suite, programmatic buying).
 </li>
 <li>
 Agency management experience (creative + media + digital).
 </li>
 </ul>
 
 
 
 
 
 Key Skills
 
 
 
 
 
 <ul>
 <li>
 Digital performance marketing (Google, Meta, programmatic)
 </li>
 <li>
 Data-driven decision-making and KPI tracking
 </li>
 <li>
 Stakeholder engagement &amp; presentation skills
 </li>
 <li>
 High digital and design literacy. Ability to create engaging content ideas.
 </li>
 </ul>
 
 
 
 
 
 About MMBL:
 
 
 
 
 
 
 
 Mobilink Microfinance Bank Ltd. (MMBL)
 
 is a leading financial institution providing comprehensive banking services to over 48 million registered users, including more than 20+ million monthly active customers across Pakistan. Leveraging a hybrid model that integrates traditional microfinance with cutting-edge mobile and digital banking technologies, MMBL operates with a robust network of over 114 branches and 270,000+ branchless banking agents.
 
 
 The bank offers a wide array of financial services through a USSD (GSM) based digital platform, including savings accounts, microenterprise (MSME) loans, small housing loans, remittances, utility bill and loan installment collections, mobile wallets, insurance, G2P, B2B, and B2P payments. These services position MMBL as a key player in advancing financial inclusion across the country.
 
 
 At MMBL, fostering a positive, equal and productive workplace is a priority, underpinned by core values that emphasize innovation, entrepreneurship, teamwork, collaboration, and a steadfast commitment to a customer-centric approach in every aspect of our business.
 
 
 
 
 
 
 Why Join MMBL ?
 
 
 
 
 
 
 This position offers a unique opportunity for a self-driven, professional and passionate individual to create a meaningful impact and driving transformative change. As part of our team, you will contribute to empowering millions with the tools and resources needed to thrive in the digital age. We are seeking a talented individual eager to make a difference and play a pivotal role in our mission of innovation and progress.
 
 
 
</div>

Brands and Digital Manager

Explore 497+ Digital campaign manager in Islamabad this September. Find roles across top companies and apply now to boost your career.