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digital marketing account executive

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digital marketing specialist

digital marketing executive

LocaliQ

|Current USA TODAY Co. Employees- Please ensure you are using our abbreviated process on the internal Careers site by logging into Dayforce through MyApps|
 
USA TODAY Co., Inc. is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a sustainable, growth focused media and digital marketing solutions company. Through our trusted brands, including the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations, including our network of local properties, in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom, we provide essential journalism, local content, and digital experiences to audiences and businesses. We deliver high-quality, trusted content with a commitment to balanced, unbiased journalism, where and when consumers want to engage. Our digital marketing solutions brand, LocaliQ, supports small and medium-sized businesses with innovative digital marketing products and solutions. USA TODAY Co. open roles are featured on various external job boards. When applying to a position at USA TODAY Co., you should be completing an application on USA TODAY Co. Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.usatodayco.com
 
Position Title: Account Executive – Digital Marketing Consultant
 Location: Atlanta, Georgia
 Work Environment: Must be located in Atlanta Georgia area. Remote - you will work from a home office but make both tech based and in-person sales calls with local business owners within and outside of the geo.
 What makes LocaliQ a GREAT fit for you? When you join LocaliQ, you’ll set your career on track for outstanding achievement with a company that knows no limits. We are one of the leading digital marketing companies in the nation offering clients end to end digital marketing solutions with insights that they cannot find elsewhere. Our Sales Executives earn a competitive base pay, uncapped commission and exceptional benefits.
 Along with top training in digital marketing, exemplary digital marketing fulfillment and recognition for high performers. If you are driven to succeed, have digital marketing acumen and are looking for your next adventure, LocaliQ is the place for you.
 The Account Executive (Digital Marketing Consultant) role requires a highly personable individual with the ability to lead sales efforts focused on digital platforms while maintaining an energetic, strategic, and entrepreneurial spirit.
 As an Digital Marketing Consultant, you’ll collaborate with clients to provide a diverse set of advertising and marketing solutions, including:
 <ul>
<li>Establishing and enhancing their online presence through website development, SEO, local listings, and reputation management on social media platforms.</li>
<li>Generating awareness and leads through various methods such as search engine marketing, social media engagement, display advertising, video content, and mobile advertising.</li>
<li>Growing the audience and promoting engagement through brand content solutions and social media marketing.</li>
<li>Managing leads and customers efficiently using lead alert systems, engagement tools, and tracking mechanisms.</li>
<li>Analyzing the effectiveness of campaigns using comprehensive reporting tools, mobile applications, and insights from emerging technologies like Virtual and Augmented Reality.</li>
</ul>
As a Digital Marketing Consultant, you will: 
<ul>
<li>Actively pursue and secure new business and revenue streams.</li>
<li>Articulate and present our product suite to business decision-makers effectively.</li>
<li>Conduct face-to-face customer meetings, presentations, proposals, and demonstrations.</li>
<li>Utilize the best marketing services and solutions in the region to deliver exceptional results for your customers.</li>
<li>Foster partnerships with local businesses and assist them in achieving their marketing goals through digital marketing solutions.</li>
<li>Identify customer needs to develop and implement tailored account plans and client solutions that distinguish our services from those of our competitors.</li>
<li>Assist businesses in optimizing their online presence through personalized digital marketing strategies.</li>
<li>Retain, manage, and expand your client base in the constantly evolving digital landscape.</li>
<li>Collaborate within a team to manage client relationships and sustain and increase account revenue.</li>
<li>Maintain proactive communication with customers via phone, video conferencing tools (such as MS Teams or Zoom), email, and in-person meetings.</li>
<li>Manage a specified sales pipeline and devise a strategy for long-term sustained success.</li>
<li>Conduct regular client check-ins, upsell/cross-sell accounts, and address any client concerns regarding market share.</li>
<li>Utilize CRM (Salesforce) effectively and efficiently, recording all sales activities accurately.</li>
</ul>
Key Qualifications: 
<ul>
<li>High Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred).</li>
<li>5+ years of experience in high acquisition, consultative B2B Sales role.</li>
<li>A problem solver who thrives on challenges and can simplify complex issues.</li>
<li>Possesses a competitive nature and a collaborative team spirit.</li>
<li>Excellent communication and presentation skills.</li>
<li>Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.</li>
<li>Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law.</li>
</ul>
Benefits: 
<ul>
<li>Uncapped Earnings Potential with a residual commission program as well as a Quarterly Bonus program on top of a base salary structure</li>
<li>Unparalleled digital training for continuous learning</li>
<li>Intensive 3-week onboarding for new hires</li>
<li>Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HSA, FSA, Life Insurance, Pet Insurance, 401K and more.</li>
<li>Generous Unlimited Time off package including Company Paid Holidays</li>
<li>Energized and passionate team with a fun and flexible workplace</li>
</ul>
#LI-LOCALiQ; #LI-remote; #LI-SD1
 
USA TODAY Co., Inc. is a proud equal opportunity employer committed to building and maintaining a diverse workforce. As such, we will consider all qualified applicants for employment and do not discriminate in connection with employment decisions on the basis of an applicant or employee’s race, color, national origin, ethnicity, ancestry, citizenship status, sex, gender, gender identity, gender expression, religion, age, marital status, personal appearance (including height and weight), sexual orientation, family responsibilities, physical or mental disability, medical condition, pregnancy status (including childbirth, breastfeeding or related medical conditions), education, genetic characteristics or information, political affiliation, military or veteran status or other classifications protected by applicable federal, state and local laws in the jurisdictions where USA TODAY Co. employs employees. In addition, USA TODAY Co., Inc. will provide applicants who require a reasonable accommodation, as a result of an applicant’s disability or religion, to complete this employment application and/or any other process in connection with an individuals’ application for employment with USA TODAY Co., Inc. Applicants who require such accommodation should contact USA TODAY Co., Inc.’s Recruitment Department at Recruit@usatodayco.com.

Digital Marketing Account Executive

USA TODAY Co.

Velosio

<div>About the position::
<div>
Velosio is seeking a Digital Marketing Manager to own strategy across web, SEO, SEM, paid media, and social channels. This role manages a Digital Marketing Specialist and partners across teams. Reports to the Director, Global Demand Center. 
 
Location: Preference for hybrid in Atlanta, GA (2&ndash;3 days per week in office). Remote considered for the right candidate.</div>
Who we are::
<div>
At Velosio, we focus on what matters most - our people. We are a values-driven organization committed to delivering an outstanding employee experience to all our team members. 
 
Velosio&rsquo;s years of experience with business applications translate to a deep bench of tenured team members with competency across enterprise resource management (ERP), customer relationship management (CRM), and cloud services. 
 
We have earned recognition from Microsoft as a top 1% performing partner worldwide and an emerging NetSuite leader. We have strategic independent software vendor (ISV) partnerships and a portfolio of solution and service offerings to accelerate what&rsquo;s next for business. 
 
Our mission is to enable clients to realize business value faster, simplify the process of deploying technology, acquire deeper data-driven insights, and explore ongoing innovation to drive business forward. We support the entire Microsoft Dynamics portfolio, Office 365 family and Azure services. Velosio is the only Microsoft Cloud Distributor that specializes in Dynamics 365 and is a prominent Microsoft Master VAR. Headquartered in Atlanta, Georgia, Velosio&rsquo;s 400 employees serve over 4,000 clients. 
 
Beyond our expertise, as a Velosio team member, you can leverage the Velosio award-winning culture - a network of top-notch peers, day-to-day flexibility, career development resources and the largest incentive opportunities in the industry.</div>
Your day might look like::
<h3 class="jobSectionHeader">Digital Strategy</h3><ul><li>
Own roadmap for web, SEO, SEM, paid ads, and social media.</li><li>
Own ongoing content calendar for paid ads and social media</li><li>
Evaluate ABM platforms for targeted campaigns, work with Marketing Ops to implement, and then own ongoing execution of ABM programs in partnership with the ABM manager</li><li>
Coordinate with campaign managers to plan and execute always-on campaigns and targeted initiatives.</li><li>
Align digital goals with broader marketing priorities.</li></ul><h3 class="jobSectionHeader">
Optimization &amp; Analytics</h3><ul><li>
Run A/B tests and CRO to improve conversions.</li><li>
Own GA4, Tag Manager, UTMs, and digital dashboards.</li><li>
Refine targeting and budget allocation for maximum ROI.</li></ul><h3 class="jobSectionHeader">
Team Leadership</h3><ul><li>
Collaborate cross-functionally with HR, Sales, and Practice Leads to align digital initiatives with organizational goals.</li><li>
Manage and mentor the Digital Marketing Specialist.</li><li>
Oversee agencies and contractors as needed.</li><li>
Collaborate cross-functionally on initiatives like EVP and events.</li></ul>
What you'll bring::
<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, or Business preferred.</li><li>
5+ years in digital marketing across SEO, SEM, paid media, and social.</li><li>
Proficiency with GA4, Tag Manager, and advertising platforms.</li><li>
Experience leveraging marketing automation platforms (HubSpot preferred) for attribution and landing pages.</li><li>
Strong analytical skills and dashboard building experience.</li><li>
Experience managing direct reports and agency partners.</li></ul>
Some reasons you might like working with us::
<div>
At Velosio, YOU MATTER. 
 
Due to our ongoing commitment to delivering an exemplary employee experience, Velosio has been recognized by Comparably in multiple categories &ndash; including Best Company Culture (2021-2024), Best Company Outlook (2022-2025), Best Company for Career Growth and Best Leadership Teams (2022-2025). 
 
Access the following link to see why:</div><ul><li>
100% of current Velosio team members feel the company is invested in their career growth</li><li>
99% feel their manager cares about them as a person</li><li>
99% look forward to interacting with their coworkers every day</li></ul><div>
https://www.comparably.com/companies/velosio</div><div>
At Velosio, YOUR WELLNESS MATTERS. 
 
We know one size doesn't fit all, which is why we offer a comprehensive benefits package that allows our team members to create a personalized plan best suited for their unique needs, including:</div><ul><li>
3 Medical Insurance options with a company contribution to HSA</li><li>
3 Dental Insurance options including adult orthodontics</li><li>
3 Vision Insurance options</li><li>
Unlimited PTO (UPTO)</li><li>
Remote or hybrid working environment based on location</li><li>
401k Match 50% of the first 6%</li><li>
StayWell Program &ndash; a cash reimbursement up to $600 a year toward Wellness</li></ul><div>
EEO Statement: 
 
Velosio is proud to be an Equal Employment Opportunity and Affirmative Action employer. We are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. 
 
If you need assistance or accommodation with the application process due to a disability, you may contact us at recruiting@velosio.com or you may call us at (888) 725-2555.</div></div>

Digital Marketing Manager

Euna Solutions

<div>Digital Marketing Specialist (SEO/PPC focus) 
Opportunity 
At Euna Solutions, we&rsquo;re passionate about empowering public sector organizations to make smarter decisions, drive efficiency, and deliver better outcomes. As part of our growing Marketing Team, you&rsquo;ll take ownership of digital campaign execution and optimization efforts that drive measurable pipeline impact across the buyer journey. 
We&rsquo;re looking for a Digital Marketing Specialist (PPC/SEO focus) to join our team full-time. In this role, you&rsquo;ll lead the execution of paid media campaigns, manage SEO initiatives, and support full-funnel digital programs that contribute to our growth strategy. You&rsquo;ll also support account-based and customer marketing efforts in collaboration with the broader team. This is a great opportunity for a hands-on digital marketer ready to deepen their expertise and make a measurable impact in a fast-paced, collaborative environment. 
Note: Candidates who advance beyond the initial screening phase will be required to complete a skills assessment aligned with the responsibilities and competencies outlined in this job description. 


Duties and Responsibilities 
<ul>
<li>Own and execute PPC campaigns across Google Ads, LinkedIn, and other digital channels&mdash;managing keyword strategy, ad copy, targeting, A/B testing, budgeting, and performance optimization.</li>
</ul><ul><li>Own and execute SEO initiatives to improve keyword rankings, grow organic traffic, and support website and content strategy. Includes keyword research, on-page optimization, and analytics reporting, as well as AI/LLM placement.</li>
</ul><ul><li>Build and deploy digital campaigns across email, webinars, website, and remarketing programs, aligned to buyer journey stages and marketing objectives.</li>
</ul><ul><li>Track and analyze campaign performance using tools like Google Analytics, ad platform dashboards, and CRM data to provide actionable insights and drive ROI.</li>
</ul><ul><li>Collaborate cross-functionally with content, product marketing, marketing operations, and sales to align campaign strategy, messaging, and targeting.</li>
</ul><ul><li>Support ABM programs with account research, audience segmentation, and personalized campaign tactics where applicable.</li>
</ul><ul><li>Help manage digital marketing vendors and assist with budget tracking and reporting.</li></ul> 


Qualifications
<ul>
<li>2&ndash;4 years of experience in B2B marketing, with direct experience in PPC, SEO, and digital campaign execution; SaaS experience is a strong asset, especially in freemium B2B.</li>
</ul><ul><li>Proven track record of managing paid media campaigns(e.g., Google Ads, LinkedIn Ads) and optimizing for performance metrics like CPC, CTR, conversion rate, and ROAS.</li>
</ul><ul><li>Solid understanding of SEO principles and experience with tools such as Google Search Console, SEMrush, Ahrefs, or Moz.</li>
</ul><ul><li>Hands-on experience with Google Analytics, ad platforms, and marketing automation systems (e.g., Pardot, HubSpot).</li>
</ul><ul><li>Experience using Salesforce or 
another CRM to track campaign engagement and influence on pipeline.</li>
</ul><ul><li>Excellent organizational and communication skills; comfortable managing multiple projects with cross-functional teams.</li>
</ul><ul><li>Results-driven and proactive, with a strong analytical mindset and desire to improve campaign performance through testing and iteration.</li></ul> 


Key Competencies
<ul>
<li>PPC Management &amp; Optimization</li>
</ul><ul><li>SEO &amp; Content Performance</li>
</ul><ul><li>Digital Campaign Strategy &amp; Execution</li>
</ul><ul><li>Data Analysis &amp; Reporting</li>
</ul><ul><li>Cross-Functional Collaboration</li>
</ul><ul><li>Project &amp; Time Management</li>
</ul><ul><li>Marketing Technology Fluency</li>
</ul><ul><li>Growth-Oriented Mindset</li></ul> 
Location: 
 
This position will be hybrid with 3 days/week in our Atlanta, GA office. (Tuesday, Wednesday and Thursday) 


AI Mindset at Euna Solutions 
We believe the future of work is human + AI. At Euna Solutions, we encourage our team members to leverage AI tools to enhance creativity, efficiency, and decision-making. We&rsquo;re looking for people who are curious about emerging technologies, eager to experiment, and committed to using AI responsibly to augment&mdash;not replace&mdash;their expertise.

If you enjoy exploring new ways to solve problems, learning continuously, and applying AI to make your work smarter and more impactful, you&rsquo;ll thrive here. 


What It's Like to Work at Euna Solutions 
 
At Euna Solutions, we carefully foster a work environment where employees have a safe space for creative and intellectual freedom, and the opportunity to work cross-functionally. We offer a dynamic environment with considerable opportunities for professional growth and advancement.

Here are some of the perks that Euna employees enjoy:

 Competitive wages 
We pay competitive wages and salaries, and we only expect an honest 40-hour week for it.
<ul><li>&#65039; Wellness days</li></ul>
What&rsquo;s better than a long weekend? An extra-long weekend! Twice a year, Euna employees enjoy an extra day on top of the long weekend! An extra day to decompress and spend time doing the things you love.

 Community Engagement Committee 
At Euna, we know how important it is to give back. Our community engagement committee looks for ways to give back to our local communities through time, gifts and skills.

Flexible workday 
We understand that what a workday looks like differs by employee and the role requirements. Through our interview process we&rsquo;ll work with you to ensure it&rsquo;s a fit for you and the specific role you&rsquo;re interested in.

 Benefits 
Ask us for a copy of our health and dental benefits!

 Culture committee 
Celebrate at every occasion with the culture team! They make sure that our team&rsquo;s culture is bustling with frequent fun events for holidays and special occasions, as well as for miscellaneous fun. 

About Euna Solutions

Euna Solutions&reg; is a leading provider of purpose-built, cloud-based software that helps public sector and government organizations streamline procurement, budgeting, payments, grants management, and special education administration. Designed to enhance efficiency, collaboration, and compliance, Euna Solutions supports more than 3,400 organizations across North America in building trust, enabling transparency, and driving community impact. Recognized on Government Technology&rsquo;s GovTech 100 list, Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions. To learn more, visit www.eunasolutions.com.

Please visit our website: https://eunasolutions.com/careers/ and check out our LinkedIn Pages https://www.linkedin.com/company/eunasolutions/

We believe in embracing new perspectives and optimizing impact. If you have relatable experience and relevant transferable skills but feel you may be missing a few of the requirements, we encourage you to apply! We recognize that people have unique career journeys and if you're excited about this role and know you can bring something great to the team, then we want to hear from you. Please know Euna Solutions is committed to providing a comfortable and accessible interview process for every candidate. If there are any accommodations our team can make throughout our hiring process (big or small), please let us know. 

For any inquiries or requests regarding accessibility at Euna Solutions, please email recruiting@eunasolutions.com or call our office at 1.877.707.7755. Upon request, appropriate accessible formats or arrangements will be provided as soon as practicable.</div>

Digital Marketing Specialist

Janus International

<div>Overview:
<div>
We are looking for a data-driven inbound marketer to create content and own campaigns for our technology business unit. You will own digital lead generation and content creation for the business unit from attracting site traffic, to converting that traffic into new leads, to lead reporting and optimization. In this role you will work closely with the marketing &amp; product teams.</div>
Responsibilities:
<ul><li>Manage and create content rich that attracts a qualified audience for our technology business unit. This includes creating and optimizing awareness and consideration content including (but not limited to) blog posts, reports, webinars, infographics, etc.</li><li>
Work with the creative team to create in-depth pieces of content (ebooks, videos, case studies, whitepapers).</li><li>
Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).</li><li>
Optimize marketing automation and lead nurturing processes (creation and refinement of workflows, email, content, forms, landing pages, segments, CTA&rsquo;s, social posts, etc.) for our technology business unit</li><li>
Blog on an ongoing basis to support and promote content offers and to attract site visitors through search, social media, and email subscribers.</li><li>
Grow our subscriber base by providing them with regular, helpful content that&rsquo;s aligned with their needs and interests.</li><li>
Optimize site traffic through organic SEO
</li><li>Coordinates with the Product team to help message updates to existing customers
</li><li>Together with the product team, educate both internal and external stakeholders about our product features and their benefits</li><li>
Create product content (e.g., website copy, blog posts, landing pages, sales enablement content, etc.) to articulate the benefits of our technology products &amp; offering to the world.
</li></ul>Qualifications:

JOB SPECIFICATIONS:<ul><li>
BA/BS or equivalent marketing experience
</li><li>3+ years of experience in B2B digital marketing or content marketing</li><li>
2+ years of experience using Hubspot marketing automation &amp; blogging software to generate traffic, convert visitors into leads, and nurture them (using dynamic workflows).</li><li>
Excellent communicator and creative thinker, with an ability to use data to inform all decisions</li><li>
Preferred Experience:</li><li><ul><li>
BA/BS in Marketing or Communications
</li><li>Experience with SEO, Google Analytics, and LinkedIn Ads
</li><li>Experience with SaaS/IoT market in a plus</li></ul></li></ul><div></div> 
PHYSICAL DEMANDS:<ul><li>
Regularly required to sit, stand, and walk.</li><li>
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.</li></ul></div>

Digital Marketing Manager - Technology Products - Noke

Google

<div>
 This role may also be located in our Playa Vista, CA campus.
 
 
 Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.
 
 
 Note: By applying to this position you will have an opportunity to share your preferred working location from the following:
 
 Los Angeles, CA, USA; Washington D.C., DC, USA; Atlanta, GA, USA
 
 .
 
 Minimum qualifications:
 
 
 
 <ul>
 <li>
 JD, LL.B., equivalent degree, or equivalent practical experience.
 </li>
 <li>
 Admitted to the bar and in good standing or otherwise authorized to practice law (e.g., have registered in-house status) in the state in which the position is located.
 </li>
 <li>
 3 years of attorney-level experience in government, in-house, or at a law firm.
 </li>
 <li>
 Experience with the film and television distribution, intellectual property/agreement law, and agreement drafting.
 
 
 </li>
 </ul>
 
 Preferred qualifications:
 
 
 
 <ul>
 <li>
 4 years of experience in the broadcast or cable television industry.
 </li>
 <li>
 Experience with emerging forms of content distribution, including direct-to-consumer and advertiser supported content distribution.
 </li>
 <li>
 Experience advising and negotiating commercial transactions in the broadcast or cable television industry, and drafting complex content license agreements.
 </li>
 <li>
 Familiarity with licensing various types of content including film, television, and sports rights.
 </li>
 <li>
 Understanding of the United States communications law.
 </li>
 <li>
 Ability to be comfortable escalating and presenting key issues to executive management.
 
 
 </li>
 </ul>
 
 About The Job
 
 
 
 As an Associate Commercial Counsel on the Global Media Partnerships subteam, you will work on negotiating, drafting and analyzing a wide variety of film, television, and sports digital distribution licenses for YouTube and YouTube TV as part of Google's growing digital media business. You will focus on negotiating and drafting linear television distribution agreements for YouTube TV, including new subscription products related to YouTube TV. You will also include a wide cross section of YouTube transactional and commercial legal work, including marketing, advertising, and other major media agreements in support of YouTube&rsquo;s Global Media Partnerships team. You will counsel business development executives and lead on agreement interpretational issues, including risk analysis and product advertisement.
 
 
 The US base salary range for this full-time position is $210,000-$312,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.
 
 
 Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google .
 
 
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Negotiate, draft, and review intellectual property licenses focusing on digital content distribution across YouTube&rsquo;s major media subscription and content offerings (YouTube TV, PrimeTime Channels, Major Media AVOD, TVOD and FAST linear).
 </li>
 <li>
 Advise executive management, business clients, as well as finance, product, and other company colleagues on legal issues and risks, agreement structure, negotiation strategy, and company policies and procedures.
 </li>
 <li>
 Provide Business Development, Strategy, Product Management, and Marketing teams with legal guidance on compliance with applicable license agreements and related contracts, U.S. regulatory matters, and internal approval processes.
 </li>
 <li>
 Support contractual analysis and diligence across existing agreements in support of product feature launches and enablement.
 
 
 
 </li>
 </ul>
 Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form .
</div>

Associate Commercial Counsel, YouTube Business Legal

CELLA

<div>Location: Atlanta, GA 30324 
Contract Length: Ongoing, max 2 years (based on performance/budget) 
On-site Requirements: 5 days per week in Atlanta office 
Compensation Range: $40 - 50 per hour 
 
We are seeking a Digital Experience Specialist to become the conversion champion of our digital ecosystem. In this critical role, you will be responsible for optimizing the bottom of the funnel (BOFU) digital journey across the company's owned websites, apps, portals, and our distributor partner sites. 
 
Working in a specialized team alongside the Digital Experience Architect (MOFU) and the Digital Activation Specialist (TOFU), you will ensure a seamless, conversion-focused user journey from discovery to purchase. This is a hands-on role where you will leverage data, advanced analytics, and strategic content optimization (including SEO/AEO/GEO) to drive personalization, enhance user confidence, and ultimately increase purchase intent and conversion rates. 
 
If you combine strategic thinking with execution excellence and have a track record of using data to continuously improve digital performance, we invite you to apply and help us maximize our digital revenue! 
 
Responsibilities:
<ul>
<li>Develop and implement digital strategies focused on conversion (BOFU) across owned digital platforms and distributor partner websites, ensuring seamless transitions from TOFU and MOFU activities.</li>
<li>Develop and execute strategies that increase conversion rates and enhance the personalized user experience.</li>
<li>Own and optimize SEO, AEO, and GEO strategies, ensuring visibility, discoverability, and engagement for all digital experiences.</li>
<li>Lead the digital content strategy across all owned and partner sites, maintaining accurate, consistent, and premium product information that drives conversion.</li>
<li>Collaborate with marketing management, the Digital Experience Architect, and Digital Activation Specialist to align strategies and create cohesive, full-funnel digital experiences.</li>
<li>Oversee the digital experience on distributor partner sites, ensuring alignment with brand standards, updated product content, and optimized pathways to purchase.</li>
<li>Develop and execute personalization strategies that deliver relevant, data-driven content experiences to increase engagement and conversion.</li>
<li>Identify and define the AI tools and strategies needed to accelerate content creation, enhance personalization, and optimize SEO, AEO, and GEO performance-driving more predictive, data-informed digital experiences.</li>
<li>Analyze performance data against OKRs/KPIs, generate actionable insights, make informed optimizations to improve ROI, and identify conversion bottlenecks or opportunities. Ability to present solutions for underperforming areas.</li>
<li>Present insights, performance reports, and recommendations to marketing leadership.</li>
</ul>
Success Looks Like
<ul>
<li>Improved conversion rates across owned and distributor digital properties.</li>
<li>Consistent, accurate, and engaging content driving purchase confidence.</li>
<li>Clear, actionable performance insights guiding continuous optimization.</li>
<li>Seamless collaboration between TOFU (Demand Generation), MOFU (Digital Experience Architect), and BOFU (Digital Experience Specialist).</li>
<li>A cohesive digital experience that effectively converts engagement into sales.</li>
<li>Fully develop and execute personalization strategy and persona creation.</li>
<li>Update SEO keywords, and develop and implement a AEO/GEO strategy to ensure brands are seen as the product authority in various search functions.</li>
</ul>
Reporting &amp; Collaboration
<ul>
<li>Reports to group marketing manager and VP of marketing.</li>
</ul>
Collaborates closely with:
<ul>
<li>Digital Experience Architect - ensuring digital structure and functionality support conversion.</li>
<li>Demand Generation Specialist - aligning traffic and lead generation with conversion optimization.</li>
<li>PIM/DAM Specialist - maintaining accurate, conversion-ready product information and experiences.</li>
<li>E-Commerce Manager - review conversion rates from owned websites to dealer websites, identify opportunities to grow presence on dealer channels, and ensure consistent product content data on dealer websites.</li>
</ul>
Qualifications:
<ul>
<li>Bachelor's degree in marketing, digital media, or a related field.</li>
<li>4-6 years of experience in digital marketing, SEO, conversion optimization, or digital content strategy.</li>
<li>Proven expertise in SEO/AEO/GEO and understanding of digital discoverability.</li>
<li>Proven expertise in developing digital content strategies that are implemented at all stages of the marketing funnel.</li>
<li>Experience improving conversion rates in e-commerce or digital retail environments.</li>
<li>Strong understanding of personalization, UX best practices, and customer journey optimization.</li>
<li>Analytical mindset - skilled in interpreting data, identifying trends, and making data-driven decisions.</li>
<li>Experience with AI or predictive analytics tools is a plus (not required).</li>
<li>Excellent collaboration, organization, communication, and presentation skills.</li>
<li>Strong SEO/AEO knowledge.</li>
<li>Understanding of digital marketing conversion strategies.</li>
<li>Ability to develop persona-based marketing approaches.</li>
</ul>
Soft Skills:
<ul>
<li>Able to work in business environment.</li>
<li>Comfortable with PC technology.</li>
<li>Strong communication skills.</li>
<li>Collaborative team player.</li>
<li>Adaptable to changing digital marketing landscapes.</li>
</ul>
Tools &amp; Technology:
<ul>
<li>HubSpot</li>
<li>Salsify</li>
<li>Wayvia (formerly Price Spider)</li>
<li>SEMrush</li>
<li>Google Analytics</li>
<li>Internal portals and dashboards</li></ul> 
 
Job ID: 112025-117892 
#LI-CELLA 
#LI-DC1 
#PL 
 
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status. 
 
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com. 
 
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&amp;D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
 
 
This posting is open for thirty (30) days.</div>

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