marketing specialist

marketing specialist, digital services Jobs in Atlanta

marketing specialist, digital services

digital marketing specialist

Blue Magma Residential

<div><div><b>J</b><b>o</b><b>b Summary</b><br>
We are seeking a dynamic and results-driven Marketing Specialist to join our team. The ideal candidate will have a strong background in digital marketing and a passion for creating effective marketing strategies that drive engagement.</div>
<div></div><div><b>Total Rewards</b></div>
<div>Generous benefits package, including:</div>
<ul><li>Paid Time Off</li>
<li>Health, life, vision, dental, disability, and AD&amp;D insurance</li>
<li>Flexible Spending Accounts/Health Savings Accounts</li>
<li>401(k)</li>
</ul><div><b>Responsibilities</b></div>
<ul><li>Develop and implement comprehensive marketing strategies across multiple channels, including digital, print, and social media.</li>
<li>Conduct market research to identify trends, customer needs, and competitive landscape.</li>
<li>Optimize website content for SEO to improve organic search rankings and drive traffic.</li>
<li>Create engaging content for various platforms, including blogs, social media posts, email campaigns, and website copy.</li>
<li>Manage social media accounts and develop targeted advertising campaigns on platforms like Facebook and Google AdWords.</li>
<li>Utilize marketing automation tools to streamline processes and enhance lead generation efforts.</li>
<li>Analyze campaign performance using Google Analytics and other analytics tools to measure effectiveness and ROI.</li>
<li>Collaborate with the leasing teams to align marketing efforts with occupancy goals and strategies.</li>
<li>Assist in budgeting for marketing initiatives and track expenditures against the budget.</li>
<li>Stay updated on industry trends and emerging technologies to ensure our strategies remain competitive.</li>
</ul>
<div><p><b>Qualifications</b></p>
<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or a related field.</li>
<li>Proven experience in digital marketing, including SEO, content marketing, email marketing, and performance marketing.</li>
<li>Proficiency in Adobe Creative Suite for creating visual content.</li>
<li>Familiarity with WordPress for website management and HTML for basic coding tasks.</li>
<li>Strong copywriting skills with the ability to create compelling content tailored to different audiences.</li>
<li>Experience with B2B marketing strategies is preferred.</li>
<li>Knowledge of e-commerce platforms and online advertising sales is a plus.</li>
<li>Excellent research skills with the ability to analyze data effectively.</li></ul></div></div>

Marketing Specialist

Mercer University

<div><div>Application Instructions:</div><div></div><div>
External Applicants: Please upload your resume on the Apply screen. Your application will automatically populate your resume details, and you may verify and update data on the My Information page.</div><div></div><div><br>
IMPORTANT: Please review the job posting and load ALL documents required in the job posting to the Resume/CV document upload section at the bottom of the My Experience application page. Use the Select Files button to add multiple documents including your Resume/CV, references, cover letter, and any other supporting documents required in the job posting. The &quot;My Experience&quot; page is the only opportunity to add your required supporting document attachments. <i>You will not be able to modify your application after you submit it</i>.</div><div></div><div><br>
Current Mercer University Employees: Apply from your existing Workday account. Do not apply from the external careers website. Log in to Workday and type Jobs Hub in the search bar. Locate the position and click Apply.</div><div></div><div>
Job Title:</div>
Marketing Specialist, Digital Services<div></div><div><br>
Department:</div>
Office of Enrollment Management<div></div><div><br>
College/Division:</div>
General University<div></div><div><br>
Primary Job Posting Location:</div>
Atlanta, GA 30341<div></div><div>
Additional Job Posting Locations:</div><div><i>
(Other locations that this position could be based)</i></div><div></div><div>
Job Details:</div>
Do you have a passion for digital marketing and a knack for understanding online audiences? Are you eager to learn and contribute to a growing team? If so, we want to hear from you!<br>
<br>
Mercer University&rsquo;s Office of Enrollment Management is seeking a highly motivated and detail-oriented Marketing Specialist, Digital Services to join our Marketing and Communications team on the Atlanta, Georgia campus.<div></div><div><div><div><div><div><div><div><div><div><div><br>
Responsibilities:</div><div>
Under the direct supervision of the Digital Marketing Strategist, the Marketing Specialist, Digital Services will play a key role in implementation of digital marketing strategies that generate leads and drive engagement for a variety of prospective student audiences and University stakeholders. Skilled in content development, data analysis, and project management, the Specialist role uses the latest tools and platforms to recommend and implement tactics to further marketing and enrollment goals. Conducts keyword research; writes and maintains search engine-optimized webpage content, advertising campaign content, and landing page content; monitors and tracks SEO performance and campaign metrics, and analyzes and interprets organic and paid website performance data. This position supports the development and management of digital content, such as coordinating photo/video shoots and organizing and managing photo/video assets. The Specialist also serves as project manager and coordinator for a variety of related marketing deliverables, as assigned. Must have excellent grammar, proofreading, writing, and analytical skills; impeccable attention to detail, organization skills, an understanding of search engine optimization and paid digital advertising campaigns, the ability to handle multiple tasks at the same time, meet deadlines, and follow through on tasks to their successful and timely completion. Critical and creative thinking, problem-solving abilities, and evaluation skills are required to be successful in this position.</div><div></div><div>
DIGITAL MARKETING:</div><div>
Implements and manages organic and paid digital marketing strategies and tactics, as assigned, such as: conducts keyword research to identify opportunities to improve the visibility of University websites and digital content within search engine results; contributes to the development and maintenance of a keyword mapping system to track targeted keywords across University websites and minimize keyword cannibalization; crafts unique, compelling, and informative on-page content to engage a variety of prospective student audiences; analyzes website structure and user behavior to recommend improvements that enhance the user experience; works collaboratively with team members to brainstorm and generate SEO-optimized content; utilizes technical SEO audit tools to identify technical website issues and collaborates with team members to implement solutions; maintains industry knowledge of the latest search engine algorithm changes and AI updates to ensure strategies remain effective; manages paid campaigns on various digital channels; researches and implements campaign best practices; makes recommendations on campaign strategy and creative strategy. Fulfills other digital marketing-related duties as assigned.</div><div></div><div>
DATA ANALYSIS AND REPORTING:</div><div>
Analyzes website performance, user behavior, and SEO performance across platforms to inform strategic decisions and generate reports; uses website performance and user behavior data to identify new pages to optimize and inform strategic decisions; utilizes key website metrics and performance data to inform the direction of website update requests received from University stakeholders; analyzes campaign metrics and reports, and makes recommendations for performance improvements; creates reports as requested to provide insights to leadership and stakeholders.</div><div></div><div>
CONTENT CREATION AND WEBSITE MANAGEMENT:</div><div>
Leverages understanding of the higher education landscape and diverse student populations to generate and tailor content that will resonate with and yield conversions/desired actions among specific audiences along the prospective student journey; supports the creation of engaging digital content (written, photo, or video); organizes and coordinates photo and video shoots to create high-quality content as needed (such as: in support of branding initiatives); supports website strategy and manages websites and webpages as assigned; adheres to brand standards, styles guides, and team protocols for content creation, production, and management.</div><div></div><div>
PROJECT MANAGEMENT AND GENERAL MARKETING AND COMMUNICATIONS SUPPORT:</div><div>
Manages projects or parts of larger projects, as assigned, facilitating movement through content development, creative execution, proofing/approval, production, and implementation/delivery processes. Ensures that milestones and deadlines are met. Proactively communicates with marketing team members, internal clients/stakeholders, external stakeholders/partners, etc., to maintain smooth, efficient processes, top-quality deliverables, and positive relationships. Maintains data and records related to content and asset production, project timeline, and completion. Provides progress reports and updates to supervisor and stakeholders as requested. Maintains accurate project status information and other important details in productivity tools as assigned. Collaborates with team members on creative concepts and strategic plans. Gathers, tracks, and reports on a variety of information and data related to assigned projects and goals, as requested. Supports team operational needs and assists with other marketing and communications initiatives as assigned.</div><div></div><div>
Qualifications:</div><div>
A bachelor's degree in Marketing, Communications, Technical Communication, Public Relations, English, Business Administration, or a related degree/field is required, along with one year of related experience which includes working with paid digital advertising campaigns; writing content with a marketing voice for a variety of audiences with the ability to adhere to writing styles/rules (such as AP style); conducting keyword research for a variety of audiences; writing content optimized for search engine visibility; identifying and reporting on key digital marketing and website performance metrics; coordinating and collaborating with writers, photographers, etc., to develop and produce content, assets, artwork, and deliverables; coordinating multiple details and deadlines simultaneously, with accuracy and urgency.</div><div></div><div>
Candidates must have a valid driver's license as this position requires some travel.</div><div></div><div>
Knowledge, Skills, &amp; Abilities:</div><ul><li><div>
Ability to understand the admissions recruitment process from multiple internal points of view for multiple target audiences</div></li><li><div>
Demonstrates strong strategic thinking, writing, editing, proofreading, and analytical skills with the ability to identify the needs for shifts in voice, tone, message, etc., to a particular audience and purpose, in order to produce quality, compelling content that is free of spelling/grammar errors</div></li><li><div>
Knowledge of and ability to understand how to operate analytics and reporting technology to identify and report on relevant organic and paid digital marketing strategies</div></li><li><div>
Knowledge of and ability to understand search engine algorithm changes and search engine optimization (SEO) best practices</div></li><li><div>
Demonstrates ability to communicate effectively and proactively with leaders, teammates, and stakeholders in order to promote positive professional relationships and ensure achievement of project milestones and deadlines</div></li><li><div>
Demonstrates good judgment in decision-making based on a thorough understanding of team (Enrollment Management and Marketing) goals, priorities, and strategies and proactively seeks guidance or direction to effectively and efficiently achieve University goals</div></li><li><div>
Ability and willingness to travel to other Mercer locations or other related locations or off-campus events on occasion as required</div></li><li><div>
Must have excellent grammar, proofreading, writing, and analytical skills</div></li><li><div>
Impeccable attention to detail and excellent organizational skills</div></li><li><div>
Must possess an understanding of search engine optimization and paid digital advertising campaigns</div></li><li><div>
Ability to handle multiple tasks simultaneously, meet deadlines, and follow through on tasks to their completion</div></li><li><div>
Critical and creative thinking, problem-solving abilities, and evaluation skills are required to be successful in this position</div></li></ul></div></div></div></div></div></div></div></div></div><div></div><div><br>
Background Check Contingencies:<br>
<ul><li>Criminal History</li></ul></div><div><br>
REQUIRED Document Attachments:<br>
<ul><li>Resume</li><li>Cover letter</li><li>List of three professional references with contact information</li></ul></div><div></div><div><br>
About Mercer University</div><div>
Founded in 1833, Mercer University is a distinguished private institution recognized for its commitment to academic excellence, leadership development, and community engagement. With campuses across Georgia, Mercer&rsquo;s twelve schools and colleges offer a wide range of undergraduate, graduate, and professional programs. The university cultivates a close-knit, student-centered environment where innovation, service, and personal growth are deeply valued. Mercer&rsquo;s employees are at the heart of its mission, dedicated to advancing innovation, supporting student success, and strengthening both our local and global communities through service. At Mercer, we believe in the power of relationships and the importance of in-person collaboration. Accordingly, our employees are expected to serve in-person as it fosters real-time problem solving, mentoring, and the meaningful connections that strengthen both our work and service to our students and the broader university community.</div><div></div><div>
Why Work at Mercer University</div><div>
Mercer University offers a variety of benefits for eligible employees including comprehensive health insurance (for self and dependents), generous retirement contributions, tuition waivers, paid vacation and sick leave, technology discounts, schedules that allow for work-life balance, and so much more!</div><div></div><div>
At Mercer University, a Bear is more than a mascot: it's a frame of mind that begins with a strong desire to make the most out of your career. Mercer Bears do not settle for mediocrity or the status quo. If you're seeking an environment where your passion and determination are embraced, then you want to work at Mercer University.</div><div></div><div><div><div><div><div><div><div>
For more information, please visit: <div>https://hr.mercer.edu/prospective/</div></div></div></div></div></div></div></div><div></div><div>
Scheduled Weekly Hours:</div>
40<div></div><div><br>
Job Family:</div>
Staff Marketing and Communications Exempt<div></div><div><br>
EEO Statement:</div><div>
EEO/Veteran/Disability</div></div><div></div>

Marketing Specialist, Digital Services

Cantaloupe Inc

<div>
 <strong>
  About Cantaloupe
  <br/>
  <br/>
 </strong>
 Cantaloupe, Inc. is a global technology leader powering self-service commerce. Cantaloupe offers a comprehensive suite of solutions including micro-payment processing, self-checkout kiosks, mobile ordering, connected point of sale systems, enterprise cloud software, and marketing professional services. Handling more than a billion transactions annually, Cantaloupe&rsquo;s solutions enhance operational efficiency and consumer engagement across sectors like food &amp; beverage markets, smart automated retail, hospitality, entertainment venues and more.
 <br/>
 <br/>
 Vine Digital Studio is Cantaloupe's in-house marketing agency, which empowers self-service commerce businesses with a comprehensive marketing program designed for growth. From SEO and lead generation to fully managed digital campaigns, Vine&rsquo;s expert services help operators attract more customers, enhance their online presence, and drive measurable results.
 <br/>
 <br/>
 <strong>
  Role Overview
  <br/>
  <br/>
 </strong>
 Vine Digital Studio is hiring a mid-level SEO Specialist to handle day-to-day SEO strategy and execution for our portfolio of local-service clients (primarily vending operators). You&rsquo;ll drive measurable growth in qualified leads via local SEO strategy, technical/on-page optimization, and content collaboration. This is a fast-growing team with room for someone looking to own the SEO function from day one.
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Own the SEO strategy for our local-service accounts across on-page SEO, internal linking, schema, Google Business Profiles, citations, and supporting content.
  </li>
  <li>
   Collaborate cross-functionally with account managers, developers, content strategists, and writers to execute on client needs.
  </li>
  <li>
   Communicate directly with clients when needed, and translate data into insights and recommendations that clients can easily understand.
  </li>
  <li>
   Contribute to creating and refining processes and documentation, as well as recommending new tools and resources to ensure streamlined and efficient workflow.
  </li>
  <li>
   Scope tasks, manage timelines, and direct contractors with clear briefs and acceptance criteria.
  </li>
  <li>
   Collaborate with cross-functional teams to resolve SEO issues,
  </li>
  <li>
   Assist in analyzing performance metrics and KPIs for monthly/quarterly/annual client deliverables, translating data insights into strategic decisions and actionable recommendations.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Job Requirements
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   3&ndash;5 years hands-on agency-side SEO experience, including direct ownership of local-service accounts.
  </li>
  <li>
   Demonstrated results improving local visibility and lead volume for multi-location or service-area businesses.
  </li>
  <li>
   Proficiency with GSC, GBP, rank/visibility tools, and SEO platform
  </li>
  <li>
   Strong command of keyword research, technical SEO, on-page optimization, internal linking, and schema for local entities.
  </li>
  <li>
   Ability to work with HTML, CSS, and JS as it relates to SEO.
  </li>
  <li>
   Comfort directing freelancers and reviewing deliverables for quality and impact
  </li>
  <li>
   Strong communicator and team player who is comfortable working in highly collaborative settings.
  </li>
  <li>
   Excellent time management skills and organization, with keen attention to detail.
  </li>
  <li>
   Comfortable appearing on camera for internal or client asset needs.
  </li>
  <li>
   Bachelor&rsquo;s degree in Marketing, Communications, English, or a related field.
  </li>
  <li>
   Bonus: Familiarity with the tools and platforms we use, including GA4, GSC, Looker Studio, Ahrefs, BrightLocal, Screaming Frog, WordPress, Monday
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Location:
  <br/>
  <br/>
 </strong>
 Near Atlanta, GA or Malvern, PA (Hybrid: at least 2 days in-office); Remote (optional based on right candidate)
</div>


SEO Specialist

TK Elevator

<div>Who we are
<h2 class="jobSectionHeader"><b>What we expect</b></h2>
<p><b>
The first 3 letters in workplace safety are Y-O-U!</b></p><p><b>
TK Elevator</b> is seeking a creative and detail-oriented <b>Communications Specialist I</b> to join our Communications team in <b>Atlanta, GA.</b> This entry-level role is ideal for someone passionate about digital storytelling, brand engagement, and social media trends. You&rsquo;ll support the development and execution of social media strategies that enhance TKE&rsquo;s brand presence and connect with key audiences.</p><p><b>
ESSENTIAL JOB FUNCTIONS:</b></p><ul><li>
Assist in planning, creating, and scheduling content across TKE&rsquo;s social media platforms (LinkedIn, Instagram, Facebook, YouTube).</li><li>
Monitor social media channels for engagement opportunities, trends, and brand mentions.</li><li>
Collaborate with internal teams to gather content and ensure brand consistency.</li><li>
Support campaign execution and performance tracking using analytics tools.</li><li>
Help manage the social media content calendar and ensure timely posting.</li><li>
Contribute to community management and respond to comments/messages in a timely and professional manner.</li><li>
Stay up to date with platform updates, best practices, and emerging trends.</li></ul>
<h2 class="jobSectionHeader"><b>Who we are looking for</b></h2>
<p><b>
EDUCATION &amp; EXPERIENCE:</b></p><ul><li>
Bachelor&rsquo;s degree in Communications, Marketing, Journalism, or related field.</li><li>
Internship or project experience in social media or digital marketing preferred.</li><li>
Strong writing, editing, and visual storytelling skills.</li><li>
Familiarity with social media platforms and scheduling tools (e.g., Meltwater).</li><li>
Basic understanding of analytics and performance metrics.</li><li>
Creative mindset with attention to detail and organizational skills.</li><li>
Ability to work collaboratively in a fast-paced environment.</li></ul>
<h2 class="jobSectionHeader"><b>What we offer</b></h2>
<p>
Provided they meet all eligibility requirement under the applicable plan documents, employees will be offered</p><ul><li>
Medical, dental, and vision coverage</li><li>
Flexible spending accounts (FSA)</li><li>
Health savings account (HSA)</li><li>
Supplemental medical plans</li><li>
Company-paid short- and long-term disability insurance</li><li>
Company-paid basic life insurance and AD&amp;D</li><li>
Optional life and AD&amp;D coverage</li><li>
Optional spouse and dependent life insurance</li><li>
Identity theft monitoring</li><li>
Pet insurance</li><li>
Company-paid Employee Assistance Program (EAP)</li><li>
Tuition reimbursement</li><li>
401(k) Retirement Savings Plan with company match: Employees can contribute a portion of their pay on a pre-tax or Roth basis. The company provides a dollar-for-dollar match on the first 5% contributed.</li></ul><p>
Additional benefits include:</p><ul><li>
15 days of vacation per year</li><li>
11 paid holidays each calendar year (10 fixed, 1 floating)</li><li>
Paid sick leave, per company policy</li><li>
Up to six weeks of paid parental leave (available after successful completion of 90 days of full-time employment)</li></ul><p>
Eligibility requirements for these benefits will be controlled by applicable plan documents. This is intended to provide a general description of benefits and other compensation and is not a substitute for applicable plan documents or company policies.</p>
<h2 class="jobSectionHeader"><b>
Contact</b></h2>
<p>
To apply to a position, please click on the <b>Apply Now</b> button.</p><p>
For any additional questions or job specific requests, please use the contact
<br>
below and include the Job Requisition Number as a reference.</p><p>
Elevatorjobs.AMS@tkelevator.com</p>
Permanent Engineering &amp; urban mobility Sales, Marketing and Communication Experienced professionals</div>

Communications Specialist I

CELLA

<div><p><b>Location: Atlanta, Georgia</b><br>
<b>Job Type: Contract</b><br>
<b>Compensation Range: $38 - 48 per hour</b><br>
<br>
We are seeking an analytical and growth-oriented <b>Senior Social Media Specialist</b> to support our client with B2B social media strategy and lead their influencer partnerships, driving awareness and adoption within the professional trades (Contractors, Electricians, Plumbers). This is an exciting, high-impact contract role designed for an individual who can transform technical product details into compelling, performance-driven social content.<br>
<br>
This role is centered on strategic leadership and performance optimization, not just day-to-day content creation. You will architect our social presence for a professional audience, emphasizing product performance and real-world application of their products (power &amp; industrial tools).<br>
<br>
<b>Responsibilities:</b></p>
<ul>
<li><b>Lead &amp; Strategize:</b> Develop the overall social media strategy and oversee editorial planning, ensuring all content aligns with company values and product launch timelines.</li>
<li><b>Champion Influencers:</b> Cultivate and manage high-level relationships with micro and macro influencers, ensuring their campaigns accurately showcase technical capabilities and product performance.</li>
<li><b>Optimize Performance:</b> Analyze KPIs, translate performance data into actionable insights, and manage paid social media advertising (Meta, TikTok, Instagram, and others) to optimize content and maximize ROI.</li>
<li><b>Collaborate for Content:</b> Partner with product and marketing teams to transform technical specifications into visually engaging social media narratives and campaigns that drive engagement and conversions.</li>
</ul>
<p><b>Qualifications:</b></p>
<ul>
<li>Minimum 3-5 years of professional experience in social media marketing.</li>
<li>Proven expertise in Influencer Management, including selecting appropriate partners, campaign management, and aligning content with brand goals.</li>
<li>Demonstrated experience managing multi-platform social media (Facebook, Instagram, TikTok, YouTube Shorts) and running paid ad campaigns on Meta and TikTok.</li>
<li>A strong portfolio demonstrating the ability to translate technical specifications/industry related topics and B2B product performance into professional, non-lifestyle content for audiences like contractors and trade professionals.</li>
<li>Proven experience in the industrial or professional tools/trade sector.</li>
<li>Advanced proficiency with social media analytics platforms to guide strategy.</li><br>
</ul>
<p>JOBID: 102025-112988<br>
#LI-CELLA<br>
#LI-SA1<br>
#PL<br>
<br>
Equal Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.<br>
<br>
At Cella, a randstad digital company, we welcome people of all abilities and want to ensure that our hiring and interview process meets the needs of all applicants. If you require a reasonable accommodation to make your application or interview experience a great one, please contact HRsupport@randstadusa.com.<br>
<br>
Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc. In addition, Cella by randstad digital offers a comprehensive benefits package, including: medical, prescription, dental, vision, AD&amp;D, and life insurance offerings, short-term disability, and a 401K plan (all benefits are based on eligibility).
<br>
<br>
This posting is open for thirty (30) days.</p></div>

SENIOR SOCIAL MEDIA SPECIALIST

Charette Cosmetics

<p>About the Role</p><p>We're looking for a hands-on SEO/PPC Specialist who can both strategize and execute. You'll drive our search visibility and paid advertising performance while directly implementing technical changes in our Elementor and Shopify websites. Beyond managing campaigns, you'll build marketing automation workflows and create content that captures search trends. This role combines search marketing expertise with technical skills and automation.</p><p>Core Responsibilities</p><p><b>SEO Strategy &amp; Technical Implementation</b></p><ul><li>Conduct keyword research and competitive analysis to identify growth opportunities</li><li>Create and maintain blog content strategy based on keyword trends and opportunities in SEMrush</li><li>Write, optimize, and publish highly relevant blog posts that target emerging search trends</li><li>Perform technical SEO audits and directly implement fixes in Elementor/Shopify</li><li>Optimize site architecture, page speed, Core Web Vitals, and mobile performance</li><li>Implement structured data, schema markup, and on-page optimizations</li><li>Manage local SEO initiatives including Google Business Profiles and location pages</li></ul><p><b>PPC Campaign Management</b></p><ul><li>Plan, launch, and optimize campaigns across Google Ads and Meta Ads</li><li>Develop ad copy, manage budgets, and implement bid strategies for maximum ROI</li><li>Create targeted campaigns based on audience, geography, and conversion goals</li><li>Conduct A/B testing on ad creative, landing pages, and targeting strategies</li><li>Monitor performance and make data-driven optimization decisions</li></ul><p><b>Web Development &amp; Landing Pages</b></p><ul><li>Build and optimize pages using Elementor (WordPress) and Shopify</li><li>Create conversion-focused landing pages for paid campaigns</li><li>Troubleshoot technical issues and implement site improvements</li><li>Ensure mobile responsiveness and cross-browser compatibility</li><li>Customize themes and templates with SEO best practices</li></ul><p><b>Analytics &amp; Reporting</b></p><ul><li>Implement tracking via Google Tag Manager and monitor behavior with Microsoft Clarity</li><li>Analyze performance data using Google Analytics and SEMrush</li><li>Create dashboards and reports that deliver actionable insights</li><li>Track KPIs across organic, paid, and conversion metrics</li><li>Provide strategic recommendations based on data analysis</li></ul><p><b>Marketing Automation &amp; Workflow Management</b></p><ul><li>Design and implement automated workflows using Make.com and Zapier</li><li>Build integrations between marketing tools, CRM systems, and data platforms</li><li>Automate lead capture, nurturing sequences, and follow-up processes</li><li>Create automated reporting and data sync workflows</li><li>Optimize and troubleshoot existing automation to improve efficiency</li><li>Identify opportunities to automate repetitive marketing tasks</li></ul><p>Required Skills &amp; Experience</p><ul><li>3+ years managing SEO and PPC campaigns with proven results</li><li><b>Strong marketing automation experience using Make.com and/or Zapier</b></li><li><b>Proficiency with Elementor and Shopify</b> (building pages, not just managing content)</li><li>Expert with Google Ads, Meta Suite, and SEMrush</li><li>Hands-on experience with Google Analytics, Google Tag Manager, and Microsoft Clarity</li><li>Working knowledge of HTML, CSS, and JavaScript for technical implementations</li><li><b>Experience designing and implementing automated workflows and integrations</b></li><li>Strong analytical mindset with ability to translate data into strategy</li><li>Experience managing advertising budgets and delivering ROI</li><li>Excellent communication skills for reporting to stakeholders</li></ul><p>Preferred Qualifications</p><ul><li>Experience with local SEO and multi-location optimization</li><li>Knowledge of Shopify Liquid and WordPress plugin ecosystem</li><li>Familiarity with conversion rate optimization (CRO) principles</li><li>Experience with paid social advertising (Meta, LinkedIn)</li><li>Understanding of web accessibility standards and performance optimization</li><li>Content writing skills for blog posts and ad copy</li></ul><p>Success Looks Like</p><p>Within 90 days, you'll have:</p><ul><li>Audited current SEO/PPC performance and implemented quick wins</li><li>Launched or refined campaigns with measurable improvements</li><li>Built optimized landing pages that improve conversion rates</li><li>Implemented key marketing automation workflows that save time and improve processes</li><li>Established clear reporting rhythms and KPI tracking</li></ul><p>Long-term success measured by:</p><ul><li>Organic traffic growth and keyword ranking improvements</li><li>Growth in number of keywords ranking in positions 1-10 through strategic content</li><li>Paid campaign ROAS and cost-per-acquisition efficiency</li><li>Site performance metrics (speed, Core Web Vitals, uptime)</li><li>Overall conversion rate and lead quality improvements</li><li>Strategic recommendations that drive business growth</li></ul><p>Job Type: Full-time</p><p>Pay: $45,000.00 - $55,000.00 per year</p><p>Benefits:</p><ul><li>Dental insurance</li><li>Health insurance</li><li>Paid time off</li><li>Vision insurance</li></ul><p>Work Location: In person</p>

SEO PPC Specialist

Apache XLR

<div><p><i>Videography + Graphic Design Skills Needed</i></p><p>
Are you a creative soul who lives and breathes content? Passionate about the arts and entertainment scene in Atlanta? We&rsquo;re looking for a part-time <b>Social Media Marketing/Marketing Strategy</b> professional to help shape our digital voice and visual presence.</p><p><b>
What You&rsquo;ll Do:</b></p><ul>
<li>
Develop and execute creative marketing strategies</li>
<li>Capture and edit video content for social media + promotional use</li>
<li>Design graphics that align with our brand and events</li>
<li>Curate and schedule engaging social media content</li>
<li>Collaborate on branding and creative direction</li>
<li>Help us grow our presence online <i>and</i> in real life</li>
</ul><p><b>
You Should Have:</b></p><ul>
<li>
Strong videography and graphic design skills</li>
<li>Familiarity with the Atlanta arts &amp; entertainment scene</li>
<li>A creative, self-driven mindset with great storytelling instincts</li>
<li>Experience with platforms like Instagram, TikTok, Canva, Adobe Suite, etc.</li>
</ul><p><b>
Details:</b></p><ul>
<li>
Part-time (15&ndash;20 hours/week)</li>
<li>Bi-weekly pay</li>
<li>Flexible hours with some on-site content capture</li>
<li>Growth potential: help curate shows, events, and build your role within the company</li>
</ul><p><b>
To Apply:</b></p><p>
Send your resume, a brief intro, and a sample of your creative work (portfolio, IG, TikTok, etc.) to [your email/DM/website link].</p><p>
Let&rsquo;s make magic happen &#10024;</p><p><br>
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Social Media Marketing & Creative Strategist (Part-Time) at Apache XLR

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