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digital marketing manager

digital marketing specialist

Barikat Grup

<div>
 
 Barikat is looking for a
 
 Digital Marketing Specialist
 
 to join our
 
 Marketing Department
 
 , based in
 
 Ankara or &Idot;stanbul
 
 .
 
 
 
 
 
 
 QUALIFICATIONS
 
 
 
 
 
 <ul>
 <li>
 
 3+ years
 
 of experience in digital marketing (B2B tech/cybersecurity experience is a plus).
 </li>
 <li>
 Hands-on with
 
 Google Ads
 
 (Search/Display/Video) and
 
 LinkedIn Ads
 
 : audience targeting, budget planning, bidding strategies, and optimization.
 </li>
 <li>
 Proficient in
 
 GA4
 
 ,
 
 Google Tag Manager
 
 , and
 
 Search Console
 
 for measurement, conversion setup (forms/phone/CTA),
 
 UTM
 
 governance, and reporting.
 </li>
 <li>
 Solid
 
 SEO
 
 knowledge (technical, on-page, off-page); able to run keyword research and create SEO content briefs.
 </li>
 <li>
 
 Email marketing
 
 and
 
 marketing automation
 
 (e.g., Mailchimp/HubSpot): segmentation, nurturing, and
 
 A/B testing
 
 .
 </li>
 <li>
 Familiar with
 
 CRM
 
 processes (e.g., Zoho); understands
 
 MQL/SQL
 
 definitions and lead routing.
 </li>
 <li>
 Content marketing and landing-page copywriting; basic
 
 HTML/CSS
 
 is a plus.
 </li>
 <li>
 KPI/metrics-driven; comfortable tracking
 
 CPL, CAC, ROAS, Conversion Rate
 
 , etc.
 </li>
 <li>
 Experienced in agency/vendor management and multi-stakeholder project coordination.
 </li>
 <li>
 Strong written and verbal
 
 Turkish/English
 
 communication skills.
 </li>
 </ul>
 
 
 
 
 
 JOB DESCRIPTION
 
 
 
 
 
 <ul>
 <li>
 Build and execute a
 
 digital marketing strategy
 
 and annual/quarterly plans aligned with Barikat&rsquo;s brand strategy.
 </li>
 <li>
 Own
 
 performance marketing
 
 : plan, launch, and optimize Google Ads &amp; LinkedIn Ads; manage budgets, bidding, and daily/weekly optimizations.
 </li>
 <li>
 Lead the
 
 SEO roadmap
 
 : coordinate technical fixes with the web team; plan the content calendar and backlink strategy.
 </li>
 <li>
 Contribute to
 
 web/landing page
 
 development: form flows, speed and
 
 UX
 
 improvements; run
 
 A/B tests
 
 .
 </li>
 <li>
 Set up end-to-end
 
 conversion tracking
 
 via GA4 &amp; GTM; build dashboards and deliver
 
 weekly/monthly performance reports
 
 by channel/campaign.
 </li>
 <li>
 Manage
 
 email automation
 
 (nurture flows, lead scoring, segmentation, personalization).
 </li>
 <li>
 Orchestrate corporate
 
 social media
 
 (especially LinkedIn), integrating organic and paid activities with a content calendar.
 </li>
 <li>
 Work closely with
 
 Sales &amp; Presales
 
 on target-account programs; focus on sourced/influenced
 
 pipeline
 
 and sales velocity.
 </li>
 <li>
 Plan and manage
 
 vendor marketing/MDF
 
 : applications, budget tracking; report
 
 ROI
 
 across events, campaigns, and content.
 </li>
 <li>
 Run the digital workstreams of
 
 webinars and in-person events
 
 : registration pages, reminders, and post-event nurturing.
 </li>
 <li>
 Manage
 
 agencies/tools/vendors
 
 : briefing, delivery, and quality assurance.
 </li>
 <li>
 Ensure compliance with
 
 KVKK
 
 , cookie policy, and opt-in management; keep digital assets up to date.
 </li>
 <li>
 Coordinate approval, publishing, and measurement workflows to maintain
 
 brand consistency
 
 .
 </li>
 </ul>
 
 
 
 
 For detailed information on how your personal data is processed, you can review our "Candidate Information Note" at the following link:
 
 
 https://www.barikat.com.tr/kvkk-bilgilendirme
 
</div>

Digital Marketing Specialist

Amerikan Hastanesi

<div>
 
 GENERAL QUALIFICATIONS AND JOB DESCRIPTION
 
 
 
 
 
 
 
 
 
 
 
 Vehbi Ko&ccedil; Foundation Health Institutions is a group of nonprofit hospitals providing services affiliated to Ko&ccedil; Group, the only Turkish company on the Global Fortune 500 list. As American Hospital, American Medical Center, Ko&ccedil; University Hospital, Bodrum American Hospital, VetAmerican and Ko&ccedil; Health, we provide services under the same roof of Vehbi Ko&ccedil; Foundation Health Institutions as known as Ko&ccedil; Healthcare.
 
 
 We know that our human resources are our most valuable asset, and we are constantly making investments to increase our qualified human resources. We provide reliable, transparent and comprehensive diagnosis, treatment and care services with the same quality to more than 500,000 patients every year with the clinical path, guidelines and instructions we have determined. We are excited that new members will join our institutions, where the employee loyalty index is increasing every year. We are looking for a " International Marketing &ndash; Digital Marketing Specialist " to take a position in the Marketing Department of Ko&ccedil; Healthcare.
 
 
 
 
 
 
 General Qualifications
 
 
 <ul>
 <li>
 Minimum 3 years of experience in digital marketing area.
 </li>
 <li>
 Work experience in the healthcare ecosystem is a plus.
 </li>
 <li>
 Excellent command of written and spoken English.
 </li>
 <li>
 Excellent command of Microsoft Office applications.
 </li>
 <li>
 Exceptional interpersonal skills including written and verbal communication skills.
 </li>
 <li>
 Strong knowledge of media, digital marketing and website content management.
 </li>
 <li>
 Strong analytical and problem-solving skills.
 </li>
 <li>
 Strong sense of responsibility and teamwork, resistance to stress, self-motivated, results oriented.
 </li>
 <li>
 Proven project management skills with the ability to successfully manage multiple projects and reports across multiple teams.
 </li>
 <li>
 Extensive knowledge about media planning and reporting.
 </li>
 <li>
 Good understanding of digital content analytical metrics.
 </li>
 <li>
 Having knowledge about web technologies such as CMS, SEO, CDN, Analytics, Behavioral Targeting, Insight Search, User Experience.
 </li>
 </ul>
 
 
 
 
 
 Job Description
 
 
 <ul>
 <li>
 Coordinating creative and digital media agencies.
 </li>
 <li>
 Reviewing and revising the hospitals and medical centers&rsquo; digital marketing materials for various regions.
 </li>
 <li>
 Planning and executing day to day marketing operations in terms of digital media and reporting them regularly.
 </li>
 <li>
 Managing effective Lead Generation and Lead Management activities.
 </li>
 <li>
 Setting up new subdomain and sub web pages in local languages for the target markets
 </li>
 <li>
 Managing and optimizing all digital ad operations such as performance ads, SEO processes, website CMS management.
 </li>
 </ul>
 
 
</div>

International Marketing – Digital Marketing Specialist

Carex Sweden

<div>
 
 
 Carex Sweden
 
 is a fast-growing Dermo Cosmetic and FMCG company, marketing leading clean cosmetic and dermo cosmetic brands across selected European countries (Sweden, Turkey, Romania, Benelux, Germany), as well as the Middle East and CIS markets.
 
 
 
 
 
 We are looking for a
 
 Social Media and Influencer Marketing Specialist
 
 located in
 
 Istanbul &ndash; T&uuml;rkiye
 
 .
 
 
 
 
 
 Below is the brief job description and preferred qualifications for the suitable candidates:
 
 
 
 
 
 
 QUALIFICATIONS
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree from relevant departments (Communication, New Media, Marketing or related fields),
 </li>
 <li>
 Preferably completed postgraduate or specialization programs in New Media / Digital Marketing,
 </li>
 <li>
 Preferably
 
 at least 3 years of experience
 
 in digital communication and influencer marketing,
 </li>
 <li>
 Strong knowledge of social media platforms, digital trends, reporting tools and performance tracking,
 </li>
 <li>
 
 Fluent in English
 
 (written &amp; spoken),
 </li>
 <li>
 Strong communication, reporting and presentation skills,
 </li>
 <li>
 Team-oriented, strong coordination and organizational abilities,
 </li>
 <li>
 Analytical mindset with strong problem-solving skills,
 </li>
 <li>
 Solution-oriented, proactive and hands-on working style.
 </li>
 </ul>
 
 
 
 
 
 JOB DESCRIPTION
 
 
 <ul>
 <li>
 Co-responsible for planning, developing and implementing short- and long-term communication strategies for selected Carex Sweden brands in the Turkish market,
 </li>
 <li>
 Co-responsible for creating the annual Online Marketing Plan,
 </li>
 <li>
 Develop and execute digital campaigns to grow social media communities, increase brand awareness, improve engagement and support lead generation in collaboration with Senior Brand Management,
 </li>
 <li>
 Prepare the yearly digital marketing budget and ensure monthly tracking,
 </li>
 <li>
 Manage and update all online content across company-owned platforms (Website, Instagram, TikTok, YouTube, Facebook and others) in line with brand strategy,
 </li>
 <li>
 Identify and engage influencers, creators and opinion leaders for brand activities,
 </li>
 <li>
 Provide timely and accurate reports, insights and analyses related to all digital marketing activities,
 </li>
 <li>
 Translate briefs from the marketing teams into clear creative briefs for agencies in close cooperation with Brand Management,
 </li>
 <li>
 Work closely with the in-house design team and external agencies to ensure high-quality, brand-aligned content production.
 </li>
 </ul>
 
 
</div>

Social Media & Influencer Marketing Specialist

BCEMAB

We are looking for a results-driven Paid Ads Specialist / Performance Marketing Specialist to join our digital marketing agency. The ideal candidate has hands-on experience managing performance-focused ad campaigns across platforms such as Meta Ads, Google Ads, and TikTok Ads, and is comfortable working in an agency environment. This role requires strong analytical skills, the ability to optimize campaigns to meet performance targets, and effective communication with internal teams and clients.Key ResponsibilitiesCampaign Setup &amp; Optimization<ul><li>Create, manage, and optimize paid advertising campaigns across Meta, Google, TikTok, LinkedIn, and other relevant platforms.</li><li>Conduct ongoing A/B tests on audiences, creatives, placements, and bidding strategies to maximize ROAS/ROI.</li><li>Develop and maintain performance dashboards, tracking key metrics such as CPA, CTR, CPC, ROAS, Conversion Rate, etc.</li></ul>Audience &amp; Creative Strategy<ul><li>Define audience targeting, segmentation, and re-targeting strategies.</li><li>Collaborate with creative teams to brief, evaluate, and test new ad creatives.</li><li>Ensure brand consistency across all paid channels.</li></ul>Reporting &amp; Analysis<ul><li>Analyze daily / weekly campaign performance and translate data into actionable insights.</li><li>Prepare KPI-focused performance reports for clients and internal teams.</li><li>Proactively recommend improvements and scaling strategies based on data.</li></ul>Client Support &amp; Collaboration<ul><li>Work closely with clients to understand their business goals and expected outcomes.</li><li>Provide clear communication regarding performance status, next steps, and strategy recommendations.</li><li>Participate in regular client calls and internal planning meetings.</li></ul>Requirements<ul><li>Proven experience in Performance Marketing / Paid Ads roles within an agency or multi-client environment.</li><li>In-depth knowledge of:</li><li>Meta Ads Manager</li><li>Google Ads</li><li>Strong analytical mindset with the ability to interpret data and optimize campaigns accordingly.</li><li>Experience with analytics tools such as Google Analytics, Looker Studio / Data Studio, etc.</li><li>Ability to work remotely and collaborate across different teams.</li><li>Fluent English communication skills (written and verbal).</li><li>Ability to work in Eastern Standard Time (EST).</li></ul>&#304;&#351; T&uuml;r&uuml;: Tam zamanl&#305;Dil:<ul><li>English (Zorunlu)</li></ul>

Paid Ads Specialist (Remote)

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Manager
The Role
The Marketing Executive primarily responsible for helping to plan, develop and implement excellent marketing campaigns for our events in line with the strategic objectives of the business. They are technology-oriented, with the ability to develop, monitor and optimise outbound campaigns and product websites. They are digitally savvy, analytical and data-oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is essential, and automation experience is desirable. The candidate will be a strong communicator who works well as part of a marketing team, sharing that knowledge to drive commercial performance and results.
Job Responsibilities
To work with the marketing manager and marketing team to deliver successful marketing campaigns for exhibitions, conferences, awards or digital products in line with agreed KPI's.
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the marketing managers to deliver marketing campaigns and event websites in line with strategic objectives.</li><li>
Follow and update operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers).</li><li>
Ensure all tracking is in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible. Develop ways to incentivise monitoring offline channel performance.</li><li>
Evaluate the performance of media, associations, industry partners and social media influencers and provide feedback/recommendations to marketing manager.</li><li>
Coordinate all deliverables with contras and partner marketing agreements</li><li>
Analyse previous performance and work with CRO to recommend website strategy to maximise relevant traffic and conversion</li><li>
Identify the relevant audience profiles, build segments and coordinate with suppliers for the delivery of direct marketing campaigns</li><li>
Raise PO&rsquo;s and maintain budget trackers and manage payments to suppliers</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports.</li><li>
Share relevant insights with the marketing manager to drive revenues or pursue new opportunities.</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns.</li><li>
Work with data &amp; insights team to capture relevant and timely data (onsite &amp; post-show surveys, registration forms, industry research etc.).</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to.</li><li>
Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI.</li><li>
Use recommended campaign analytics dashboards daily to monitor performance.</li><li>
Become part of a culture of testing and metrics-driven decision making in the team.</li><li>
Share case studies with marketers within the team, EMEA division and Informa Markets business.</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target audience and key segments within the target universe.</li><li>
Send timely, relevant communications through a designated mix of channels and optimise the effectiveness of these channels.</li><li>
Monitor and adjust campaign activity based on performance metrics.</li><li>
Work with other marketers to deliver content through selected channels (email marketing, social media, digital marketing, direct mail etc.).</li><li>
Build, maintain and optimise product websites and work with internal or external support teams to make advancements and maximise conversion from the sites.</li><li>
Manage and format any external files for import into the Informa database.</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed standards.</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Analytical and questioning mindset.</li><li>
Focussed on real-time performance and ROI.</li><li>
Deadline and target-driven.</li><li>
Ability to build effective relationships with partners and stakeholders.</li></ul>
Qualities needed for culture fit<ul><li>
Highly collaborative and tenacious team player.</li><li>
Fast learner and committed to personal development and growth.</li><li>
Takes pride and ownership of their work.</li><li>
Adaptable and able to work in a pressurised environment.</li></ul>
Skills required<ul><li>
Experience of using email marketing or marketing automation technology (Eloqua).</li><li>
Experience of working with CMS platforms (Adobe Experience Manager)</li><li>
Experience of working with databases and data selection/management software.</li><li>
Database development and growth including segmentation / advanced targeting.</li><li>
Experience in marketing analytics and reporting platforms (Adobe Analytics).</li><li>
Knowledge of digital marketing practices (PPC, SEO and online advertising).</li><li>
Excellent verbal and written communication skills in English</li><li>
Educated to degree level or equivalent.</li></ul>
Desired<ul><li>
Experience of managing social media channels, scheduling, listening and analysis.</li><li>
Experience multivariate or AB testing practices.</li><li>
Formal business/marketing higher education qualification.</li><li>
Verbal and written communication skills.</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, with charity match funding available too plus a day off for your birthday!</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Executive

MINDPICKED

<div>
 
 MINDPICKED is a new generation recruitment firm providing companies solutions in their search for talent, and talents opportunities who wants to reach their potential.
 
 
 
 
 
 We specialize in middle and senior management recruitment in various sectors and countless job functions.
 
 
 
 
 
 Our client is an integrated growth and transformation agency. We are looking for a data-driven, creative, and highly motivated
 
 SEO Specialist
 
 to elevate the online presence and support the growth strategy.
 
 
 
 
 
 As our SEO Specialist, you will be responsible for developing and executing strategies that increase organic search rankings, drive qualified traffic, and improve user experience. You&rsquo;ll work closely with content, product, and development teams to ensure best-in-class SEO practices across all digital properties.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Plan, execute, and optimize on-page and off-page SEO strategies,
 </li>
 <li>
 Conduct keyword research and identify new opportunities to grow organic visibility,
 </li>
 <li>
 Optimize website architecture, content, and internal linking for search performance,
 </li>
 <li>
 Monitor and analyze SEO performance using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, etc.
 </li>
 <li>
 Perform technical SEO audits and collaborate with developers on fixes,
 </li>
 <li>
 Track, measure, and report on KPIs (rankings, traffic, conversions),
 </li>
 <li>
 Collaborate with content creators to produce SEO-friendly content,
 </li>
 <li>
 Stay updated with the latest SEO trends, algorithm updates, and industry best practices.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 Proven experience in SEO (agency or in-house),
 </li>
 <li>
 Strong understanding of search engine algorithms and ranking factors,
 </li>
 <li>
 Proficiency with SEO tools (SEMrush, Ahrefs, Screaming Frog, Moz, Google Analytics, Search Console),
 </li>
 <li>
 Solid grasp of technical SEO, site architecture, and HTML basics,
 </li>
 <li>
 Experience with CMS platforms (WordPress, Shopify, Webflow, etc.),
 </li>
 <li>
 Analytical mindset and strong problem-solving skills,
 </li>
 <li>
 Excellent communication and collaboration abilities.
 </li>
 </ul>
 
 
 
 
 
 Nice to Have
 
 
 
 
 
 <ul>
 <li>
 Experience with content strategy or copywriting,
 </li>
 <li>
 Basic knowledge of Javascript, schema markup, or CRO,
 </li>
 <li>
 Familiarity with AI-powered SEO tools.
 </li>
 </ul>
</div>

SEO Specialist

Beyaz Kağıt

<div>
 
 
 QUALIFICATION:
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Business, Communication or related fields of universities
 </li>
 <li>
 At least 6-8 years of experience in "Digital Marketing" and "Digital Brand Management" in the FMCG industry
 </li>
 <li>
 Minimum 5 years of experience in domestic and international digital media planning and digital media buying
 </li>
 <li>
 Ensured all coordination and managed processes with digital media, creative agencies, digital marketing agencies, and other 3rd-party companies
 </li>
 <li>
 Managed all processes by taking 360-degree marketing actions in digital media during domestic and international launch processes
 </li>
 <li>
 Fluent in written and spoken English
 </li>
 <li>
 Proficient in Microsoft Office programs with strong presentation skills
 </li>
 <li>
 Advanced planning and organizational skills
 </li>
 <li>
 Data-driven, analytical, and detail-oriented
 </li>
 <li>
 Trend-focused, creative, and highly motivated
 </li>
 <li>
 Flexible and able to adapt to rapid growth and change
 </li>
 <li>
 Strong communication skills and a strong team spirit
 </li>
 <li>
 Completed military service for male candidates.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 JOB DESCRIPTION
 
 :
 
 
 
 
 
 &bull; Manage the process by briefing digital creative and digital media agencies in coordination with brand teams to implement communication plans within the scope of the annual digital marketing plan.
 
 
 &bull; Prepare, present, and implement media plans within the established goals, budgets, and deadlines for brand and communication strategies in digital media, from concept creation step to implementation.
 
 
 &bull; Prepare and present campaign realization reports after the campaign, provide and report data to measure campaign effectiveness, and monitor and report on digital KPI management, digital budget optimization
 
 
 &bull; Develop creative digital marketing project proposals for all digital media channels in line with brand strategies and manage the creation, control, and publishing processes of all digital marketing materials.
 
 
 &bull; Regularly monitor and report social media and digital media reports, including category-specific reporting.
 
 
 &bull; Up-to-date management of all digital inventory and websites, regularly monitor and report social listening, monitoring, and moderation, and take necessary actions.
 
 
 &bull; Manage international digital marketing processes and agencies, and implement digital launches in accordance with deadlines and goals.
 
</div>

Dijital Brand Manager

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