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Parsons Corporation

<p><br></p> <p> <b> <u>Job Description:</u> </b> </p> <p> </p> <p> <b>Digital Solutions Senior Specialist</b> </p> <p> </p> <p>Parsons is seeking a highly talented and experienced <i>Digital Solutions Senior Specialist</i> to join our team. In this role, you will have the opportunity to work on prominent urban and infrastructure development projects across the Middle East that will transform our cities.</p> <p> </p> <p>As a Senior Specialist in the Digital Solutions team, you will be instrumental in advancing our clients' technology goals, including identifying, prioritizing and developing technology and smart city initiatives, advanced mobility, artificial intelligence applications, and digitalization of processes. This role requires leadership, adaptability, and creative thinking to address a variety of client challenges within the digital realm. A passion for technology is essential to analyze issues, propose relevant solutions, conduct research on emerging trends, and collaborate with team members   both senior and junior - to identify and develop innovative digital strategies and solutions.</p> <p> </p> <p>Your responsibilities will encompass supporting business development activities and proposal preparation, client positioning, project planning and execution, preparing technical documentation, analyzing data, and ensuring quality assurance. Effective communication with clients and team members is crucial to your success. Additionally, you will contribute to continuous improvement initiatives by staying informed about the latest advancements in smart city technologies, asset management, and sustainability initiatives.</p> <p> </p> <p> <b>What You'll Be Doing:</b> </p> <ul> <li> <b>Client Consultation</b>: work as part of a team to advise clients on their smart city and digital ambitions on a range of industry sectors across the Middle East.</li> <li> <b>Proposal development</b>: develop business opportunities and build compelling proposals to win work across a range of technology driven domains</li> <li> <b>Project delivery</b>: Support a series of consultancy projects across the Middle East. You will be expected to lead certain project activites initially with a view to leading the delivery of your own projects in a short timeframe</li> <li> <b>Solution Development</b>: identification and development of digital solution designs.</li> <li> <b>Multi-discipilinary coordination</b>: Working alongside multiple teams from masterplanning, landscaping, mobility, environment and sustainability and asset management to deliver fully coordinated and integrated proposals and projects</li> </ul> <p> </p> <p> <b>What Required Skills You'll Bring:</b> </p> <ul> <li>Technical degree from accredited program involving technology or digital solutions</li> <li>5-10 years experience working in a consultancy or engineering environment</li> <li>Strong analytical and lateral thinking to solve complex problems</li> <li>Passionate about technology and the latest technology trends</li> <li>Strong written and verbal communication skills.</li> <li>Ability to exercise good judgment, show initiative, be proactive, and take ownership of issues to ensure they are completed on time and to a high standard.</li> <li>Self-starter with the skills to research and complete tasks with limited supervision.</li> </ul> <p> </p> <p> <b>What Desired Skills You'll Bring:</b> </p> <p> </p> <ul> <li>Knowledge of artificial intelligence applications is beneficial</li> <li>Experience in data visualisation such as Power BI</li> <li>Ability to read and understand engineering and system architecture drawings.</li> <li>Ability to demonstrate assertiveness and work in a fast-paced environment.</li> </ul> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p>Parsons equally employs representation at all job levels no matter the race, color, religion, sex (including pregnancy), national origin, age, disability or genetic information.<p> </p> <p> </p> <p>We truly invest and care about our employee s wellbeing and provide endless growth opportunities as the sky is the limit, so aim for the stars! Imagine next and join the Parsons quest APPLY TODAY!</p> <p> </p> <p> </p> <p>Parsons is aware of fraudulent recruitment practices. To learn more about recruitment fraud and how to report it, please refer to<span> </span> <span>https://www.parsons.com/fraudulent-recruitment/</span> .</p>

Digital Solutions Senior Specialist

Parsons

<div>In a world of possibilities, pursue one with endless opportunities. Imagine Next!<br>
<p></p>
At Parsons, you can imagine a career where you thrive, work with exceptional people, and be yourself. Guided by our leadership vision of valuing people, embracing agility, and fostering growth, we cultivate an innovative culture that empowers you to achieve your full potential. Unleash your talent and redefine what&rsquo;s possible.<p></p><p><b><br>
Job Description:</b></p><p><b>
Job Description:</b></p><p></p><p><b>
Digital Solutions Senior Specialist</b></p><p></p><p>
Parsons is seeking a highly talented and experienced <i>Digital Solutions Senior Specialist/Smart Cities Senior Specialist)</i> to join our team. In this role, you will have the opportunity to work on prominent urban and infrastructure development projects across the Middle East that will transform our cities.</p><p></p><p>
As a Senior Specialist in the Digital Solutions team, you will be instrumental in advancing our clients' technology goals, including identifying, prioritizing and developing technology and smart city initiatives, advanced mobility, artificial intelligence applications, and digitalization of processes. This role requires leadership, adaptability, and creative thinking to address a variety of client challenges within the digital realm. A passion for technology is essential to analyze issues, propose relevant solutions, conduct research on emerging trends, and collaborate with team members &ndash; both senior and junior - to identify and develop innovative digital strategies and solutions.</p><p></p><p>
Your responsibilities will encompass supporting business development activities and proposal preparation, client positioning, project planning and execution, preparing technical documentation, analyzing data, and ensuring quality assurance. Effective communication with clients and team members is crucial to your success. Additionally, you will contribute to continuous improvement initiatives by staying informed about the latest advancements in smart city technologies, asset management, and sustainability initiatives.</p><p></p><p><b>
What You'll Be Doing:</b></p><ul><li><b>
Client Consultation</b>: work as part of a team to advise clients on their smart city and digital ambitions on a range of industry sectors across the Middle East.</li><li><b>
Proposal development</b>: develop business opportunities and build compelling proposals to win work across a range of technology driven domains</li><li><b>
Project delivery</b>: Support a series of consultancy projects across the Middle East. You will be expected to lead certain project activites initially with a view to leading the delivery of your own projects in a short timeframe</li><li><b>
Solution Development</b>: identification and development of digital solution designs.</li><li><b>
Multi-discipilinary coordination</b>: Working alongside multiple teams from masterplanning, landscaping, mobility, environment and sustainability and asset management to deliver fully coordinated and integrated proposals and projects</li></ul><p></p><p><b>
What Required Skills You'll Bring:</b></p><ul><li>
Technical degree from accredited program involving technology or digital solutions</li><li>
5-10 years experience working in a consultancy or engineering environment</li><li>
Strong analytical and lateral thinking to solve complex problems</li><li>
Passionate about technology and the latest technology trends</li><li>
Strong written and verbal communication skills.</li><li>
Ability to exercise good judgment, show initiative, be proactive, and take ownership of issues to ensure they are completed on time and to a high standard.</li><li>
Self-starter with the skills to research and complete tasks with limited supervision.</li></ul><p></p><p><b>
What Desired Skills You'll Bring:</b></p><p></p><ul><li>
Knowledge of artificial intelligence applications is beneficial</li><li>
Experience in data visualisation such as Power BI</li><li>
Ability to read and understand engineering and system architecture drawings.</li><li>
Ability to demonstrate assertiveness and work in a fast-paced environment.</li></ul><p></p>
Parsons equally employs representation at all job levels no matter the race, color, religion, sex (including pregnancy), national origin, age, disability or genetic information.<p></p><p>
We truly invest and care about our employee&rsquo;s wellbeing and provide endless growth opportunities as the sky is the limit, so aim for the stars! Imagine next and join the Parsons quest&mdash;APPLY TODAY!</p><p></p><div>
Parsons is aware of fraudulent recruitment practices. To learn more about recruitment fraud and how to report it, please refer to https://www.parsons.com/fraudulent-recruitment/.</div></div>
<br><div><div><div>COMPETITIVE BENEFIT OFFERINGS</div></div><div><div><div><br>
Financial Wellness</div><div><br>
We care about your financial wellbeing. Parsons offers competitive pay and retirement plans to help you build wealth for the future while giving you the flexibility to diversify your investments.</div></div><div><div>
Work Life Harmony</div><div><br>
Balance in life is important and time away from the office is imperative to allow you to refresh and focus your attention on the things that matter to you. Parsons supports your time away by providing paid time off and paid flexible holidays.</div></div><div><div>
Career Development</div><div><br>
We are committed to fostering the personal and professional growth of our employees. Develop and advance yourself though our comprehensive training, educational and mentorship programs.</div></div><div><div><br>
Veteran Support</div><div><br>
We provide Industry leading benefits to support veterans and active-duty members to provide security for you and your family by offering robust leave and benefits; including paid active-duty military leave and paid time off when transitioning back to civilian life.</div></div><div><div>
Mind &amp; Body</div><div><br>
At Parsons we inspire healthier habits, heathier minds, and a healthier you through our wellness program. Participate in our weekly Meditation Mondays and Wellness Wednesdays. Wellness, at Parsons, is more than just your annual checkup.</div></div><div><div>
Health</div><div><br>
Health is not a one size fits all. At Parsons, we offer a robust Employee Assistance Program as well as comprehensive medical, dental and vision plans through large, national carriers with the choice of regional PPO, HDHP, or HMO networks.</div></div></div></div><p></p>

Digital Solutions Senior Specialist/Smart Cities Senior Specialist

Looppe Design & Technology

<div>
 <div><b>General Information</b></div>
 <ul>
 <li>Plan, analyze, recommend and implement the multi-channel marketing strategies to meet marketing objectives of the client.</li>
 <li>Coordinating with internal teams and raising the requirements for projects i.e. creative, ad banners, mailers, website content or any other media related stuffs.</li>
 <li>Conducting research to analyze and understand the market competition for benchmarking.</li>
 <li>Play an advisory role on client engagements, serving as a Digital strategy advisor.</li>
 <li>Budget allocation as per planning, funds management, monitoring project cost &amp; ensuring ROI.</li>
 <li>Development of ad strategies for all clients and campaigns.</li>
 <li>Knowledge about organic SEO.</li>
 <li>In-depth knowledge about Google Analytics and its integration with AdWords.</li>
 <li>Meeting clients for presentation of work, growth, ROI &amp; future strategy.</li>
 <li>Supporting internal teams as per the requirements of the campaign.</li>
 <li>Working with the rest of the client team, help define scope and recommended approach for major Digital projects of the clients.</li>
 </ul>
 <div><b>
 SKILL SET<br> </b></div>
 <ul>
 <li>Google AdWords (PPC).</li>
 <li>Google Analytics and its integration with AdWords.</li>
 <li>Social Media Marketing (Facebook Ads, LinkedIn Ads, Twitter Ads).</li>
 <li>Primary knowledge of HTML, Design &amp; Development tools. Well versed with latest SEO techniques.</li>
 <li>Strong passion for and knowledge of technology and Digital marketing.  </li>
 </ul>
 <div><b>
 EXPERIENCE<br> </b></div>
 <ul>
 <li>1.5 or more years of experience in the field of Digital Marketing.</li>
 <li>Google Analytics &amp; AdWords Certification is plus</li>
 </ul>
 <div>
 Send Your Resume</div></div>

DIGITAL MARKETING SPECIALIST

QUICK PLUS FOR CORPORATE SERVICES PROVIDERS EST.

<p>Job description:</p><p>Quick Plus Group is seeking an experienced <b>Digital Growth Specialist</b> to lead our <b>SEO, AEO (Answer Engine Optimization), and GEO (Generative AI Optimization)</b> strategies across all company websites. This role requires strong expertise in traditional SEO as well as adaptability to emerging AI-powered search platforms (Google SGE, ChatGPT, Perplexity, Gemini, and voice assistants).</p><p><b>Key Responsibilities:</b></p><ul><li>Develop and execute SEO + AEO + GEO strategies to improve visibility and lead generation.</li><li>Optimize content for traditional search engines and AI-driven platforms.</li><li>Implement structured data and schema markup (FAQ, HowTo, LocalBusiness, Reviews).</li><li>Create FAQ-driven, AI-friendly content (guides, comparisons, short answers).</li><li>Enhance local SEO for UAE typing centres and Amer services (Google Maps, voice search).</li><li>Audit backlinks, remove toxic links, and build high-quality local/regional backlinks.</li><li>Monitor and analyze performance using SEMrush, GA4, GSC, and AI analytics tools.</li><li>Stay up to date on Google SGE and AI search algorithms.</li><li>Collaborate with content, marketing, and design teams on unified growth initiatives.</li></ul><p><b>Requirements:</b></p><ul><li>3&ndash;5 years of proven experience in SEO and digital growth.</li><li>Strong knowledge of AEO and Generative AI optimization (GEO/AIO).</li><li>Technical SEO expertise, including schema markup.</li><li>Solid understanding of UAE market and local SEO dynamics.</li><li>Proficiency in SEMrush, Ahrefs, GA4, GSC.</li><li>Ability to create AI-optimized content.</li><li>Analytical, adaptable, and results-driven mindset.</li><li>Prior UAE/GCC experience in business setup, immigration, or typing services is a plu</li></ul><p>Job Types: Full-time, Permanent</p><p>Pay: From AED3,000.00 per month</p><p>Experience:</p><ul><li>SEO + AEO + GEO: 3 years (Required)</li><li>Answer Engine Optimization (AEO) : 1 year (Required)</li><li> Generative AI Optimization (GEO/AIO): 1 year (Required)</li></ul>

Digital Growth Specialist (SEO + AEO + GEO)

<div>In a world of possibilities, pursue one with endless opportunities. Imagine Next!<br>
<p></p>
At Parsons, you can imagine a career where you thrive, work with exceptional people, and be yourself. Guided by our leadership vision of valuing people, embracing agility, and fostering growth, we cultivate an innovative culture that empowers you to achieve your full potential. Unleash your talent and redefine what&rsquo;s possible.<p></p><p><b><br>
Job Description:</b></p><p><b>
Job Description:</b></p><p></p><p><b>
Digital Solutions Consultant</b></p><p>
Parsons is looking for an amazingly talented <i>Digital Solutions Consultant/Smart Cities Specialist</i> to join our team. In this role you will get to work on marquee urban and infrastructure development projects that will change the fabric of our cities.</p><p></p><p>
As a Consultant in the Digital Solutions team, you will play a crucial role in supporting our clients' technology ambitions, from Smart City initiatives, advanced mobility, the application of artificial intelligence and digitization of their processes &ndash; the role demands adaptability and lateral thinking to enable you to address a range of client challenges in the digital spectrum. You should be passionate about technology in order to advise on solutions, conduct research on emerging trends, and collaborate with senior engineers to develop and implement innovative digital solutions.</p><p></p><p>
Your responsibilities will include supporting project planning and execution, preparing technical documentation, analyzing data, and ensuring quality assurance. Effective communication with clients and team members will be key to your success. You will also contribute to continuous improvement initiatives by staying updated on the latest advancements in smart city technologies.</p><p></p><p><b>
What You'll Be Doing:</b></p><ul><li><b>
Client Consultation</b>: work as part of a team to advise clients on their smart city and digital ambitions on a range of industry sectors across the Middle East.</li><li><b>
Technology Research</b>: Research emerging technologies and trends related to our core business of infrastructure, urban development and project management</li><li><b>
Solution Development</b>: Collaborate to create specifications for digital solutions.</li><li><b>
Project Support</b>: Support planning and execution of digital projects including preparation of engaging presentation material and written documentation.</li><li><b>
Multi-disciplinary coordination</b>: Working alongside multiple teams from master planning, landscaping, mobility, environment and sustainability and asset management to deliver fully coordinated and integrated proposals and projects</li></ul><p></p><p><b>
What Required Skills You'll Bring:</b></p><ul><li>
Technical degree from accredited program involving technology or digital solutions</li><li>
1-2 years&rsquo; experience in a consulting or engineering environment</li><li>
Strong analytical and lateral thinking to solve complex problems</li><li>
Passionate about technology and the latest technology trends</li><li>
Strong written and verbal communication skills.</li><li>
Ability to exercise good judgment, show initiative, be proactive, and take ownership of issues to ensure they are completed on time and to a high standard.</li><li>
Self-starter with the skills to research and complete tasks with limited supervision.</li></ul><p></p><p><b>
What Desired Skills You'll Bring:</b></p><ul><li>
Knowledge of artificial intelligence applications is beneficial</li><li>
Experience in data visualisation such as Power BI</li><li>
Ability to read and understand engineering and system architecture drawings.</li><li>
Ability to demonstrate assertiveness and work in a fast-paced environment.</li></ul><p></p>
Parsons equally employs representation at all job levels no matter the race, color, religion, sex (including pregnancy), national origin, age, disability or genetic information.<p></p><p>
We truly invest and care about our employee&rsquo;s wellbeing and provide endless growth opportunities as the sky is the limit, so aim for the stars! Imagine next and join the Parsons quest&mdash;APPLY TODAY!</p><p></p><div>
Parsons is aware of fraudulent recruitment practices. To learn more about recruitment fraud and how to report it, please refer to https://www.parsons.com/fraudulent-recruitment/.</div></div>
<br><div><div><div>COMPETITIVE BENEFIT OFFERINGS</div></div><div><div><div><br>
Financial Wellness</div><div><br>
We care about your financial wellbeing. Parsons offers competitive pay and retirement plans to help you build wealth for the future while giving you the flexibility to diversify your investments.</div></div><div><div>
Work Life Harmony</div><div><br>
Balance in life is important and time away from the office is imperative to allow you to refresh and focus your attention on the things that matter to you. Parsons supports your time away by providing paid time off and paid flexible holidays.</div></div><div><div>
Career Development</div><div><br>
We are committed to fostering the personal and professional growth of our employees. Develop and advance yourself though our comprehensive training, educational and mentorship programs.</div></div><div><div><br>
Veteran Support</div><div><br>
We provide Industry leading benefits to support veterans and active-duty members to provide security for you and your family by offering robust leave and benefits; including paid active-duty military leave and paid time off when transitioning back to civilian life.</div></div><div><div>
Mind &amp; Body</div><div><br>
At Parsons we inspire healthier habits, heathier minds, and a healthier you through our wellness program. Participate in our weekly Meditation Mondays and Wellness Wednesdays. Wellness, at Parsons, is more than just your annual checkup.</div></div><div><div>
Health</div><div><br>
Health is not a one size fits all. At Parsons, we offer a robust Employee Assistance Program as well as comprehensive medical, dental and vision plans through large, national carriers with the choice of regional PPO, HDHP, or HMO networks.</div></div></div></div><p></p>

Digital Solutions Consultant/Smart Cities Specialist

SYSTRA

<div>:
<div>
SYSTRA is one of the world's leading engineering and consultancy groups specialising in public transport and sustainable mobility. With over 10,300 employees, SYSTRA's mission is to design safe and sustainable transport solutions to bring people together, develop social inclusion and facilitate access to employment, education and leisure throughout the world.</div><div>
For 65 years, the Group has been working alongside cities and regions to contribute to their development by creating, improving and modernising their infrastructure and transport systems, throughout the life cycle of their projects. SYSTRA is involved from the earliest stages of design through to the testing, deployment and maintenance phases. The company provides all its services in over 80 countries worldwide and generates 74% of its turnover internationally. With its new services, SYSTRA supports its clients and partners in their digital, ecological and energy transition, in order to invent the mobility of tomorrow.</div>
Context:
<p>
We are seeking a forward-thinking Transformation and AI Specialist to lead the identification and implementation of AI, automation, and digital solutions that enhance efficiency across our technical, administrative, and operational functions. This role blends strategic insight with hands-on execution and requires strong business acumen, technical expertise, and a passion for innovation.</p>
Missions/Main Duties:
<p><b>
Workflow and Process Optimization</b></p><ul><li>
Analyze and map existing processes (bids, staffing, HR, finance, technical production, reporting) to identify opportunities for automation and AI-enabled improvement.</li><li>
Prioritize a backlog of use cases based on impact, feasibility, risk, and alignment with business goals.</li></ul><p><b>
Stakeholder Collaboration and Requirements</b></p><ul><li>
Engage cross-functional teams to gather requirements, clarify pain points, and co-design solutions that address business needs.</li><li>
Communicate complex technical concepts clearly to both technical and non-technical stakeholders.</li></ul><p><b>
Technology Scouting and Solution Design</b>:</p><ul><li>
Research internal and external markets for cutting-edge AI, RPA, and digital tools, including those used across SYSTRA business units, and assess fit for purpose and IT standards.</li><li>
Evaluate build-vs-buy options and create solution designs, prototypes/PoCs, and business cases.</li></ul><p><b>
Delivery and Deployment</b></p><ul><li>
Lead end-to-end delivery from concept through deployment, ensuring alignment with architecture, security, data privacy, and internal IT guidelines.</li><li>
Recommend and support rollout of AI/RPA platforms, integrations, and automations; coordinate with vendors and internal IT as needed.</li><li>
Produce high-quality documentation (designs, runbooks, SOPs) and ensure knowledge transfer.</li></ul><p><b>
Project Management</b></p><ul><li>
Lead full project lifecycle from concept to deployment, ensuring compliance with internal IT guidelines.</li></ul><p><b>
Change Enablement and Adoption
</b></p><ul><li>Drive change management, communication, and training to maximize adoption and value realization.</li><li>
Provide hyper care support, gather feedback, and iterate solutions post-launch.</li></ul><p><b>
Governance, Risk, and Responsible AI
</b></p><ul><li>Ensure solutions adhere to responsible AI principles, model risk management, and data governance.</li><li>
Establish monitoring, performance baselines, and controls for ongoing operations.</li></ul><p><b>
Impact Measurement and Reporting
</b></p><ul><li>Define KPIs and success metrics (e.g., cycle time reduction, cost savings, error rate, adoption) and report outcomes to stakeholders and leadership.</li></ul>
Profile/Skills:
<div><b>
Profile:</b></div><ul><li>
3&ndash;5 years of experience in business analysis, consulting, or process improvement, with a focus on AI and automation.</li><li>
Hands-on experience in coding, solution development, and deployment.</li><li>
Familiarity with Large Language Models (LLMs) and AI tools compatible with the SYSTRA IT framework.</li><li>
Excellent communication and interpersonal skills; proven ability to collaborate effectively across technical and non-technical teams.</li><li>
Strong analytical, problem-solving, and documentation skills.</li></ul><div><b>
Preferred Skills:</b></div><ul><li>
Experience with RPA platforms (e.g., UiPath, Power Automate, Automation Anywhere).</li><li>
Knowledge of machine learning concepts and frameworks; exposure to MLOps and model lifecycle basics is a plus.</li><li>
Strong project management skills with a track record of delivering complex initiatives.</li><li>
Proven success implementing AI/RPA projects from discovery to scaled deployment.</li><li>
Advantageous: experience with APIs and integrations, data analysis/BI (e.g., Power BI), Python/SQL, and process mining tools.</li></ul>
:
<div>
Systra is an equal opportunities company; this position is open to all applicants.</div></div>

Digital and AI Specialist

Orbit Pix information technology llc

<p>Sure! Here's the revised job description based on your feedback:</p><p>Job Description: Digital Marketing Specialist</p><p><b>Position:</b> Digital Marketing Specialist<br/><b>Location:</b> Dubai</p><p><b>Job Overview:</b></p><p>We are seeking a dynamic and results-oriented <b>Digital Marketing Specialist</b> to join our team in Dubai. The ideal candidate will have extensive experience in <b>SEO</b>, <b>Meta Ads</b>, <b>Social Media Marketing</b>, and a solid understanding of <b>digital advertising strategies</b> across various platforms. A strong background in <b>IT knowledge</b> and the ability to analyze and understand <b>target markets</b> is essential to drive the success of digital campaigns.</p><p>As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing digital marketing strategies to increase online visibility, drive traffic, and generate leads across key digital channels.</p><p><b>Key Responsibilities:</b></p><ul><li><b>SEO (Search Engine Optimization):</b></li><li>Develop and implement effective SEO strategies to improve organic search rankings. Conduct keyword research, perform on-page and off-page optimization, and execute regular site audits to ensure best practices are followed.</li><li><b>Digital Advertising (Meta Ads, Google Ads, etc.):</b></li></ul><p>Create, manage, and optimize paid advertising campaigns across Meta (Facebook/Instagram) and Google Ads. Track performance metrics, optimize ad targeting, and adjust budgets to maximize campaign effectiveness.</p><ul><li><b>Social Media Marketing:</b></li></ul><p>Manage and enhance brand presence on social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.). Create engaging content, schedule posts, and interact with followers to foster brand awareness and engagement.Analyze campaign performance across all digital channels. Utilize Google Analytics, Meta Ads Manager, and other tools to monitor KPIs, optimize campaigns, and produce regular performance reports.Leverage your understanding of <b>website analytics</b>, basic <b>HTML/CSS</b>, and content management systems (CMS) to ensure smooth campaign integration and troubleshooting. Work closely with the technical team as needed.Conduct research and gain insights into target audience behavior and preferences. Tailor campaigns to meet the needs of specific segments and drive conversions.Collaborate with internal teams, such as content, design, and development, to ensure cohesive and integrated marketing strategies. Help develop and implement holistic digital marketing plans aligned with business objectives.<b>Key Skills Required:</b></p><ul><li><b>Campaign Analysis &amp; Reporting:</b></li><li><b>IT Knowledge &amp; Technical Skills:</b></li><li><b>Target Market Understanding:</b></li><li><b>Collaboration &amp; Strategy Development:</b></li><li><b>Digital Marketing Expertise:</b> Proven experience with SEO, SEM, Meta Ads, Google Ads, and social media marketing.</li><li><b>SEO Knowledge:</b> Strong understanding of SEO best practices, keyword research, on-page and off-page optimization techniques.</li><li><b>Social Media Strategy:</b> Experience in creating, managing, and optimizing campaigns across Facebook, Instagram, LinkedIn, and other platforms.</li><li><b>Paid Advertising:</b> Expertise in managing Meta Ads (Facebook/Instagram) and Google Ads campaigns, including bid management, targeting, and creative optimization.</li><li><b>Analytical Skills:</b> Proficient in Google Analytics, Meta Ads Manager, and other digital marketing analytics tools.</li><li><b>Technical Skills:</b> Basic knowledge of HTML/CSS, CMS platforms, and an understanding of website tracking and analytics.</li><li><b>Market Research:</b> Ability to analyze target audience data, interpret trends, and apply insights to digital marketing strategies.</li><li><b>Creativity:</b> Strong content creation skills and the ability to generate innovative ideas for digital marketing campaigns.</li><li><b>Communication Skills:</b> Excellent verbal and written communication skills to collaborate with teams and deliver clear marketing messages.</li></ul><p><b>Preferred Qualifications:</b></p><ul><li>Bachelor&rsquo;s degree in Marketing, Business, IT, or a related field.</li><li>Google Ads and Meta Ads certification is a plus.</li><li>Familiarity with email marketing platforms and CRM tools.</li></ul><p>Job Type: Part-time</p><p>Pay: AED1,000.00 - AED2,000.00 per month</p>

Digital Marketing Specialist

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