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digital strategy specialist

Dentsu

<div></div><div><div>Job Description:</div><div>
The Digital Strategy Director will lead and elevate digital media strategies across pitches and existing accounts. Reporting to the Chief Strategy Officer, this role is responsible for building innovative, data-informed narratives and solutions that strengthen dentsu media&rsquo;s strategic offering and client impact. The Digital Strategy Director bridges the gap between brand strategy and digital execution, ensuring strategies are future-ready, platform-agnostic, and grounded in measurable outcomes.</div><div></div><div>
Key Responsibilities</div><ul><li>
Lead digital media strategy in pitches and major account reviews, delivering compelling narratives, innovations, and best-in-class solutions.</li><li>
Define digital investment strategies, balancing allocations across programmatic, social, video, and emerging platforms.</li><li>
Establish and track relevant KPIs, ensuring strategies are measurable and data-driven.</li><li>
Identify and integrate the right data sources to enrich decision-making, ensuring seamless flow between platforms and analytics.</li><li>
Advise planners and trading teams on digital platform capabilities, optimization levers, and measurement opportunities.</li><li>
Partner closely with measurement leads to ensure alignment between strategy and performance reporting.</li><li>
Provide feedback to the Product &amp; Solutions Lead and Audience Data Lead to inform product development and innovation roadmap.</li><li>
Stay ahead of emerging platforms, technologies, and data solutions to ensure strategies remain competitive and forward-looking.</li></ul><div></div><div>
Qualifications &amp; Experience</div><ul><li>
10+ years&rsquo; experience in digital strategy, planning, or media consulting, with proven leadership in pitches and client strategy.</li><li>
Deep expertise in programmatic, social, and digital video ecosystems.</li><li>
Strong understanding of big tech platforms (Google, Meta, Amazon, TikTok, Snap, etc.) and their measurement frameworks.</li><li>
Experience integrating multiple data sources into unified planning and measurement strategies.</li><li>
Excellent storytelling and presentation skills, with the ability to translate complex digital solutions into compelling narratives.</li><li>
Collaborative leadership style, able to bridge strategy, trading, product, and data functions.</li></ul><div></div><div>
Location:</div>
Dubai<div></div><div>
Brand:</div>
Dentsu<div></div><div>
Time Type:</div>
Full time<div></div><div>
Contract Type:</div>
Permanent</div>

Digital Strategy Director

<div><div><h3 class="jobSectionHeader">Who We Are:</h3>

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&amp;R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.

Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.</div>
Digital Strategist (web-focused)

Job Summary

Lead in developing, implementing, and optimizing the client's overall web strategy to drive business goals, improve user experience, and enhance digital engagement. This role bridges marketing, content, technology, and analytics to ensure the client's web presence is aligned with brand strategy and delivers measurable results.

Key Responsibilities
<ul>
<li>Develop and execute a comprehensive web strategy aligned with business objectives, marketing campaigns, and customer needs</li>
<li>Oversee the management and continuous improvement of the client's websites, ensuring alignment with brand guidelines, messaging, and design standards</li>
<li>Collaborate with marketing, product, UX/UI, and IT teams to plan, prioritize, and implement new features, content, and enhancements</li>
<li>Ensure websites are optimized for SEO, accessibility, performance, and mobile responsiveness</li>
<li>Use analytics and user insights (Google Analytics, GA4, heatmaps, user testing) to measure effectiveness, identify opportunities, and recommend improvements</li>
<li>Manage website governance frameworks, including content workflows, approval processes, and compliance with legal and regulatory requirements</li>
<li>Lead A/B testing, personalization, and conversion optimization initiatives to maximize engagement and conversion rates</li>
<li>Evaluate and manage relationships with external vendors, agencies, and technology partners</li>
<li>Manage digital roadmap initiatives, including website enhancements, SEO, customer journeys, and digital innovation projects</li>
<li>Lead content audits, taxonomy development, information architecture optimization, and content migration projects</li>
<li>Lead content migration projects and coordinate with technical teams on CMS implementation and content structure optimization</li>
<li>Coordinate multilingual content strategies and ensure consistency across English and Arabic content properties</li>
</ul>
Required Qualifications
<ul>
<li>Bachelor's degree in Marketing, Communications, Digital Media, or related field</li>
<li>5+ years managing content strategies for large-scale websites and digital marketing initiatives</li>
<li>Experience with content management systems, particularly Sitecore, and content workflow management</li>
<li>Strong understanding of SEO principles, content optimization, and digital marketing best practices</li>
<li>Knowledge of banking regulations, compliance requirements, and regulatory content standards</li>
<li>Experience managing multilingual content and localization processes</li>
</ul>
Preferred Qualifications
<ul>
<li>Excellent written and verbal Arabic communication, including strong editing, grammar, and proofreading skills</li>
<li>Master's degree in Marketing, Communications, or related field</li>
<li>Knowledge of HTML, CSS, and basic web technologies</li>
<li>Previous experience managing Arabic content and cultural localization</li>
</ul>
Required Skills
<ul>
<li>Ability to translate business goals into actionable web strategies</li>
<li>Strong project management and cross-functional coordination skills</li>
<li>Solid knowledge of UX/UI principles, web accessibility standards, and responsive design</li>
<li>Experience with A/B testing and conversion rate optimization</li>
<li>Data-driven mindset with strong analytical and problem-solving abilities</li>
<li>Excellent written and verbal communication skills</li>
<li>Leadership and team management capabilities</li>
</ul><div>
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.

When you click &quot;Submit Application&quot;, this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.</div></div>

Digital Strategist (Web focused)

<div>
 
 Who We Are
 
 
 
 At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&amp;R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
 
 
 Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.
 
 
 
 Digital Strategist
 
 
 (web-focused)
 
 
 
 
 Job Summary
 
 
 
 Lead in developing, implementing, and optimizing the client&rsquo;s overall web strategy to drive business goals, improve user experience, and enhance digital engagement. This role bridges marketing, content, technology, and analytics to ensure the client&rsquo;s web presence is aligned with brand strategy and delivers measurable results.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Develop and execute a comprehensive web strategy aligned with business objectives, marketing campaigns, and customer needs
 </li>
 <li>
 Oversee the management and continuous improvement of the client&rsquo;s websites, ensuring alignment with brand guidelines, messaging, and design standards
 </li>
 <li>
 Collaborate with marketing, product, UX/UI, and IT teams to plan, prioritize, and implement new features, content, and enhancements
 </li>
 <li>
 Ensure websites are optimized for SEO, accessibility, performance, and mobile responsiveness
 </li>
 <li>
 Use analytics and user insights (Google Analytics, GA4, heatmaps, user testing) to measure effectiveness, identify opportunities, and recommend improvements
 </li>
 <li>
 Manage website governance frameworks, including content workflows, approval processes, and compliance with legal and regulatory requirements
 </li>
 <li>
 Lead A/B testing, personalization, and conversion optimization initiatives to maximize engagement and conversion rates
 </li>
 <li>
 Evaluate and manage relationships with external vendors, agencies, and technology partners
 </li>
 <li>
 Manage digital roadmap initiatives, including website enhancements, SEO, customer journeys, and digital innovation projects
 </li>
 <li>
 Lead content audits, taxonomy development, information architecture optimization, and content migration projects
 </li>
 <li>
 Lead content migration projects and coordinate with technical teams on CMS implementation and content structure optimization
 </li>
 <li>
 Coordinate multilingual content strategies and ensure consistency across English and Arabic content properties
 
 
 </li>
 </ul>
 
 Required Qualifications
 
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Communications, Digital Media, or related field
 </li>
 <li>
 5+ years managing content strategies for large-scale websites and digital marketing initiatives
 </li>
 <li>
 Experience with content management systems, particularly Sitecore, and content workflow management
 </li>
 <li>
 Strong understanding of SEO principles, content optimization, and digital marketing best practices
 </li>
 <li>
 Knowledge of banking regulations, compliance requirements, and regulatory content standards
 </li>
 <li>
 Experience managing multilingual content and localization processes
 
 
 </li>
 </ul>
 
 Preferred Qualifications
 
 
 
 <ul>
 <li>
 Excellent written and verbal Arabic communication, including strong editing, grammar, and proofreading skills
 </li>
 <li>
 Master's degree in Marketing, Communications, or related field
 </li>
 <li>
 Knowledge of HTML, CSS, and basic web technologies
 </li>
 <li>
 Previous experience managing Arabic content and cultural localization
 
 
 </li>
 </ul>
 
 Required Skills
 
 
 
 <ul>
 <li>
 Ability to translate business goals into actionable web strategies
 </li>
 <li>
 Strong project management and cross-functional coordination skills
 </li>
 <li>
 Solid knowledge of UX/UI principles, web accessibility standards, and responsive design
 </li>
 <li>
 Experience with A/B testing and conversion rate optimization
 </li>
 <li>
 Data-driven mindset with strong analytical and problem-solving abilities
 </li>
 <li>
 Excellent written and verbal communication skills
 </li>
 <li>
 Leadership and team management capabilities
 
 
 </li>
 </ul>
 We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we&rsquo;ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
 
 
 WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
 
 
 VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram, LinkedIn, and X.
 
 
 When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
</div>

Horizontal

<div>At Horizontal Digital, we hold ourselves to one key belief: You&rsquo;re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone. 
We use these values to fuel superior results: 
 
 
Lock arms
 
We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.
Show hustle
 
We&rsquo;re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.
Embrace change
 
From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what&rsquo;s next.
Elevate empathy
 
We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.
Never settle
 
We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas. 
 
But enough about us. Let&rsquo;s talk about you. 
 
As a Digital Engagement Strategist, you&rsquo;re equally comfortable operating at the strategic altitude and in the weeds of day-to-day delivery. You have a background in digital agencies and a track record of owning complex transformation programmes. You&rsquo;ve likely worn hats such as Product Manager, Digital Strategist, Project Manager or Client Partner&mdash;and you understand what it means to guide a client while getting work over the line.
You thrive on solving real business problems, building trust with senior stakeholders, and collaborating closely with creative and technical teams. You bring a rare combination of strategic acumen, delivery discipline and commercial instinct&mdash;alongside a curiosity for AI and emerging tech. And you&rsquo;re energised by face-to-face interaction: spending time on-site with the client, helping steer them through complexity.
The role blends four things:
<div><ul><li>Product Ownership: represent the product vision, shape roadmaps, and connect delivery to outcomes</li></ul>
<ul><li>Strategic Growth: identify new needs, shape upcoming work, and ensure commercial alignment</li></ul>
<ul><li>Client Relationship Leadership: act as the strategic counterpart to our clients, ensuring executive alignment and engagement</li></ul>
<ul><li>Pre-Sales &amp; New Business Leadership: lead strategic pre-sales engagements, shape early-stage delivery, and help win the right type of work by aligning our product and partnership vision with client ambition.</li></ul></div> 
What you&rsquo;ll do:
<ul><li>Act as the primary digital engagement lead across one or more strategic accounts&mdash;guiding clients through Discovery, Strategy, Design, Development and Delivery</li></ul>
<ul><li>Proactively identify improvement opportunities on live platforms, ensuring our work evolves through a Continuous Improvement (CI) mindset</li></ul>
<ul><li>Translate complex business needs into phased outcome-led roadmaps that guide both near-term delivery and long-term transformation</li></ul>
<ul><li>Act as the internal voice of the client and the external voice of the product - ensuring everything we deliver is connected to a clearly defined product vision, prioritised roadmap, and measurable business value</li></ul>
<ul><li>Provide clear strategic direction to delivery teams - partnering with Design, Tech, and Delivery Leads to ensure alignment on capacity, velocity, and value, while stepping back from day-to-day delivery management</li></ul>
<ul><li>Support clients in shaping go-to-market (GTM) strategies, service propositions, or business design initiatives - particularly during Discovery or early-phase engagements</li></ul>
<ul><li>Help shape commercial models and prioritisation trade-offs in partnership with clients - aligning budgets, ambition and investment phasing across multi-stage programmes.</li></ul>
<ul><li>Build credibility with senior stakeholders&mdash;offering a clear, structured point of view while flexing between corporate polish and startup hustle</li></ul>
<ul><li>Operate as a connector across disciplines: delivery, strategy, design, content, data and technology</li></ul>
<ul><li>Shape and steer multi-disciplinary teams to deliver experience-led digital transformation programmes</li></ul>
<ul><li>Lead workshops, stakeholder interviews and discovery engagements to uncover goals, pain points and opportunities</li></ul>
<ul><li>Work with technologists and platform specialists to determine the best in class technical solutions to business problems
</li></ul><ul><li>Support proposal writing, scoping and pre-sales activities</li></ul>
<ul><li>Maintain an informed POV on AI, emerging tech, composable platforms and customer experience best practices</li></ul> 
Who you are: 
You are a hybrid thinker and doer&mdash;someone with one foot in strategy, one in delivery. You&rsquo;re confident navigating complex client relationships, and you bring a sharp commercial lens to digital transformation programmes. You have and agency background with a history of time spent on-site with clients and you know how to build trust in the room. You have history of a variety of work in the UAE and have a strong professional network. 
You thrive when working across disciplines&mdash;creative, technical, strategic&mdash;and are equally comfortable whiteboarding ideas or writing a scope. You&rsquo;re curious about what&rsquo;s next in technology, passionate about customer experience, and collaborative by nature. You can pivot between the structure of large programmes and the pace of startup-style initiatives. You have excellent communication, organisation and presentation skills&mdash;and enjoy managing complexity with clarity. You thrive on on collaboration but know how to take ownership and drive outcomes. 
What you bring:
<ul><li>~10+ years of experience in digital strategy, product, delivery, or consultancy roles in an agency setting</li></ul>
<ul><li>Proven ability to lead complex transformation programmes and Continuous Improvement (CI) programmes.
</li></ul><ul><li>Strong understanding of agile-based and waterfall delivery models and are comfortable flexing between traditional and adaptive methodologies</li></ul>
<ul><li>Hands-on knowledge of DXP &amp; MarTech ecosystems and extensive experience working with at least one enterprise CMS (e.g. Sitecore, Adobe, Optimizely, Acquia, LifeRay) preferably with at least one relevant platform certification or qualificaiton</li></ul>
<ul><li>Confidence in managing senior stakeholders and leading difficult, high-stakes conversations</li></ul>
<ul><li>Experience spending meaningful time working on-site with clients and are comfortable committing to a hybrid working week of client-side office days, agency office days and working from home.
</li></ul><ul><li>Strong collaboration and communication skills&mdash;able to guide and inspire cross-functional teams</li></ul>
<ul><li>Experience with service blueprints, customer journey mapping and organisational change facilitation</li></ul>
<ul><li>Curiosity for AI, emerging technologies and evolving customer experience trends</li></ul>
<ul><li>Preferred experience industries such as hospitality, tourism, logistics or transport</li></ul>
<ul><li>Two recent case studies you can share in interview to demonstrate your impact</li></ul> 
If this sounds like you, we&rsquo;d love to meet. We&rsquo;re looking for smart, grounded, pragmatic strategists who want to make a difference. 
<div>The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.</div></div>

Digital Engagement Strategist

Eleva Communications

Company DescriptionEleva Communications is a dynamic communication agency based in Abu Dhabi, specializing in Advertising, Media Production, Events, and Digital Marketing. We help brands tell their stories through innovative marketing strategies, engaging content, and impactful campaigns. Our team thrives on creativity, collaboration, and delivering outstanding results for our clients across various industries.If you're passionate about social media, digital marketing, and content creation, this is your chance to be part of an exciting and fast-growing company!Role DescriptionThis is a full-time, on-site role in Abu Dhabi for a Social Media Marketing Specialist at Eleva Communications. The Social Media Marketing Specialist will be responsible for social media marketing, content creation, digital marketing, marketing strategy, and communication tasks on a daily basis.Key Responsibilities<ul><li>Develop and execute social media marketing strategies across platforms (Instagram, LinkedIn, Facebook, TikTok, X, etc.).</li><li>Create engaging and high-quality content, including graphics, videos, and copywriting.</li><li>Manage social media accounts, ensuring brand consistency and audience engagement.</li><li>Plan, execute, and optimize sponsored ads and paid advertising campaigns on social media platforms (Facebook Ads, Instagram Ads, LinkedIn Ads, Google Ads, TikTok Ads, etc.).</li><li>Analyze the performance of paid and organic social media campaigns, providing insights and recommendations.</li><li>Stay updated on digital marketing trends, social media algorithms, and best practices.</li><li>Collaborate with internal teams, including designers and videographers, to produce impactful campaigns.</li></ul>Required Software Skills<ul><li>Social Media &amp; Content Tools: Buffer, Canva, WordPress</li><li>Marketing &amp; CRM: HubSpot, Mailchimp</li><li>Advertising &amp; Sponsored Ads: Google Ads, Facebook Ads Manager, LinkedIn Ads, TikTok Ads</li><li>Project Management &amp; Analytics: MS Office (especially PowerPoint &amp; Excel)</li><li>Marketing Strategy: Understanding of Marketing Funnel Strategy &amp; Social Media Ad Targeting</li></ul>Qualifications<ul><li>Proven experience in Social Media Marketing and Content Creation.</li><li>Strong skills in Digital Marketing, Marketing Strategy, and Communications.</li><li>Experience in creating, managing, and optimizing sponsored social media ads.</li><li>Excellent content writing and storytelling abilities.</li><li>Knowledge of marketing strategies, audience targeting, and industry trends.</li><li>Strong analytical skills with experience in social media insights and performance tracking.</li><li>Bachelor&rsquo;s degree in Marketing, Communications, or a related field.</li><li>2+ years of experience in a similar role is a must.</li></ul>Job Type: Full-time

Digital Marketing Executive

Impact Makers Events

About Us: We are a fast-growing events and exhibitions company committed to creating impactful experiences for our clients. To strengthen our brand presence and reach, we are looking for a talented Digital Marketing Specialist with full-spectrum digital marketing expertise.Position Overview: The ideal candidate will be responsible for planning, executing, and optimizing our digital marketing campaigns across all channels. This role requires a 360&deg; digital marketing professional with strong experience in strategy, content, advertising, SEO, social media, and analytics.Key Responsibilities:<ul><li>Develop, implement, and manage end-to-end digital marketing strategies.</li><li>Manage company presence across platforms: Google, LinkedIn, Instagram, Facebook, YouTube, and TikTok.</li><li>Run and optimize paid campaigns (Google Ads, Meta Ads, LinkedIn Ads).</li><li>Conduct SEO &amp; SEM activities to improve rankings and organic traffic.</li><li>Create engaging content marketing strategies including blogs, videos, and email campaigns.</li><li>Manage and grow social media channels, increasing engagement and followers.</li><li>Track, analyze, and report on campaign performance using analytics tools.</li><li>Lead marketing automation and CRM campaigns to generate qualified leads.</li><li>Stay up to date with the latest digital trends, tools, and algorithms.</li></ul>Requirements:<ul><li>3&ndash;5 years of proven experience in digital marketing (preferably within events, exhibitions, or B2B industries).</li><li>Strong knowledge of SEO, SEM, PPC, social media ads, content marketing, and email automation.</li><li>Proficiency in Google Analytics, Google Ads, Meta Business Manager, LinkedIn Campaign Manager, Mailchimp/HubSpot (or similar).</li><li>Strong creative and analytical mindset.</li><li>Excellent communication and project management skills.</li><li>Ability to work independently and deliver measurable results.</li></ul>What We Offer:<ul><li>Competitive salary</li><li>Opportunity to build and execute high-impact digital campaigns.</li><li>Work in a creative, dynamic, and innovative environment.</li><li>Career growth in a fast-expanding company.</li></ul>How to Apply: Send your CV and portfolio of past campaigns to [apply@impactmakersevents.com] with the subject line: Digital Marketing Specialist Application.Job Type: Full-time

Digital Marketing Specialist (Exhibition industry experience is a plus)

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2307 digital strategy specialist jobs IN Dubai

Digital Strategy Director

Digital Strategist (Web focused)

Digital Strategist (Web focused)

Digital Strategist (Web focused)

Digital Engagement Strategist

Digital Marketing Executive

Digital Marketing Specialist (Exhibition industry experience is a plus)