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digital marketing specialist Jobs in Istanbul

digital marketing specialist

senior director, digital acceleration - commercial Jobs in Istanbul

senior director, digital acceleration - commercial

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assistant marketing manager Jobs in Istanbul

assistant marketing manager

director of digital marketing

The Coca-Cola Company

<div><div>Focus, Scope, &amp; Impact<ul><li>
Digital Ordering is a key component of The Coca-Cola Company&rsquo;s Future-Back Commercial Digital agenda. It includes scaling best-in-class eB2B coverage, adoption and UX/UI initiatives, developing Suggested Order capabilities across channels, leveraging customer loyalty &amp; retention, implementing End-to-End eB2B2C use cases and leveraging CRM and GenAI for personalisation at scale for customers.</li><li>
Define a Digital Ordering strategy that drives 100% of our customers digitalized by 2030. Align the strategy and develop future-proof Digital Ordering capabilities with Bottling Partners.</li><li>
Ensure exponential acceleration of Digital transformation of our customers, by creating a physical ecosystem across Eurasia Middle East Operating Unit.</li><li>
Partner with Customer &amp; Commercial Leadership Teams to design a future-proof Route-to-Market through a Physical ecosystem.</li><li>
Develop a seamless End-to-End Commerce ecosystem that creates value for Customers, Consumers, Partners and Coca-Cola System by integrating B2B and B2C digital platforms, and digitized cooling equipments.</li><li>
Anticipate and partner with key Bottlers to accelerate new capabilities that drive value and transform the way work is done today.</li><li>
Develop new revenue streams and business models that create accretive value to the core business and a positive network effect.</li><li>
Act as a key contributor to the global agenda as part of the extended Global Digital Ordering team.</li></ul>
Scope:<ul><li>
Eurasia &amp; Middle East OU: 25 markets, more than 3 bottlers, including 1 of the Top 10 bottlers worldwide.</li><li>
Short, Mid and long term (1 to 10 years)</li></ul>
Experience REQUIREMENTS<ul><li>
15+ years of Franchise leadership, Commercial &amp; Business experience with savviness of the digital space with proven success records.</li><li>
Must have strong general management and strong business profile.</li><li>
System knowledge a must, also complex systems understanding.</li><li>
Understands how existing and future technologies may leverage Digital Ordering capabilities.</li><li>
Strategic thinking, ability to articulate and build shared vision.</li><li>
Demonstrated success leveraging data, converting to insights, understanding business implications, and utilizing to influence and gain alignment hence, drive business results.</li><li>
Proven ability to create use cases for business metrics.</li><li>
Strong ability to understand third-party partners capabilities and transform into growth opportunities.</li><li>
Skills to collaborate and align with a diverse set of stakeholders. Experience influencing others and delivering results cross-functionally.</li><li>
Experience working in cross-functional and cross-geographical teams.</li><li>
Bachelor&rsquo;s degree in digital or business-related field required, MBA preferred.</li><li>
Entrepreneur mindset</li></ul>
Skills:
Agile Methodology; Microsoft Office; Communication; Tactical Planning; Stakeholder Management; Long Term Planning; Key Performance Indicators (KPI); Collaborative Leadership; Decision Making; Researching; Process Improvements; Waterfall Model; Storytelling</div> 

Annual Incentive Reference Value Percentage:30 
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.</div>

Senior Director, Digital Acceleration - Commercial

<div>
 
 Focus, Scope, &amp; Impact
 
 
 
 <ul>
 <li>
 Digital Ordering is a key component of The Coca-Cola Company&rsquo;s Future-Back Commercial Digital agenda. It includes scaling best-in-class eB2B coverage, adoption and UX/UI initiatives, developing Suggested Order capabilities across channels, leveraging customer loyalty &amp; retention, implementing End-to-End eB2B2C use cases and leveraging CRM and GenAI for personalisation at scale for customers.
 </li>
 <li>
 Define a Digital Ordering strategy that drives 100% of our customers digitalized by 2030. Align the strategy and develop future-proof Digital Ordering capabilities with Bottling Partners.
 </li>
 <li>
 Ensure exponential acceleration of Digital transformation of our customers, by creating a physical ecosystem across Eurasia Middle East Operating Unit.
 </li>
 <li>
 Partner with Customer &amp; Commercial Leadership Teams to design a future-proof Route-to-Market through a Physical ecosystem.
 </li>
 <li>
 Develop a seamless End-to-End Commerce ecosystem that creates value for Customers, Consumers, Partners and Coca-Cola System by integrating B2B and B2C digital platforms, and digitized cooling equipments.
 </li>
 <li>
 Anticipate and partner with key Bottlers to accelerate new capabilities that drive value and transform the way work is done today.
 </li>
 <li>
 Develop new revenue streams and business models that create accretive value to the core business and a positive network effect.
 </li>
 <li>
 Act as a key contributor to the global agenda as part of the extended Global Digital Ordering team.
 
 
 </li>
 </ul>
 
 Scope
 
 
 
 <ul>
 <li>
 Eurasia &amp; Middle East OU: 25 markets, more than 3 bottlers, including 1 of the Top 10 bottlers worldwide.
 </li>
 <li>
 Short, Mid and long term (1 to 10 years)
 
 
 </li>
 </ul>
 
 Experience REQUIREMENTS
 
 
 
 <ul>
 <li>
 15+ years of Franchise leadership, Commercial &amp; Business experience with savviness of the digital space with proven success records.
 </li>
 <li>
 Must have strong general management and strong business profile.
 </li>
 <li>
 System knowledge a must, also complex systems understanding.
 </li>
 <li>
 Understands how existing and future technologies may leverage Digital Ordering capabilities.
 </li>
 <li>
 Strategic thinking, ability to articulate and build shared vision.
 </li>
 <li>
 Demonstrated success leveraging data, converting to insights, understanding business implications, and utilizing to influence and gain alignment hence, drive business results.
 </li>
 <li>
 Proven ability to create use cases for business metrics.
 </li>
 <li>
 Strong ability to understand third-party partners capabilities and transform into growth opportunities.
 </li>
 <li>
 Skills to collaborate and align with a diverse set of stakeholders. Experience influencing others and delivering results cross-functionally.
 </li>
 <li>
 Experience working in cross-functional and cross-geographical teams.
 </li>
 <li>
 Bachelor&rsquo;s degree in digital or business-related field required, MBA preferred.
 </li>
 <li>
 Entrepreneur mindset
 
 
 </li>
 </ul>
 
 Skills
 
 
 
 Agile Methodology; Microsoft Office; Communication; Tactical Planning; Stakeholder Management; Long Term Planning; Key Performance Indicators (KPI); Collaborative Leadership; Decision Making; Researching; Process Improvements; Waterfall Model; Storytelling
 
 
 Annual Incentive Reference Value Percentage:30
 
 
 Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
</div>

Kiğılı

<div>
 
 
 We're Looking for an E-Commerce Director!
 
 
 
 
 
 
 We are looking for an
 
 E-Commerce Director
 
 who will drive our digitalization vision forward, demonstrate strong leadership skills, and take innovative steps in the world of e-commerce. If you want to be part of the digital transformation of Turkey&rsquo;s Menswear Brand, we look forward to receiving your application!
 
 
 
 
 
 
 What Will You Be Responsible For?
 
 
 
 
 
 <ul>
 <li>
 Propose strategies and recommendations to contribute to the development of domestic and international e-commerce systems,
 </li>
 <li>
 Prepare and manage daily, monthly, and annual plans and budgets for the E-Commerce Directorate,
 </li>
 <li>
 Ensure compliance with processes and continuous improvement of operations,
 </li>
 <li>
 Determining the vision and simplicity required to ensure profitability and sales,
 </li>
 <li>
 Follow e-commerce and digital marketing trends and integrate innovative practices across the company,
 </li>
 <li>
 Plan actions to maintain the highest level of customer experience and satisfaction,
 </li>
 <li>
 Lead the digital marketing budget and strategy.
 </li>
 </ul>
 
 
 
 
 
 What Do We Offer?
 
 
 
 
 
 <ul>
 <li>
 Flexible work environment and hybrid working opportunities,
 </li>
 <li>
 The chance to work with a creative and dynamic team,
 </li>
 <li>
 A supportive environment for personal and professional development,
 </li>
 <li>
 Competitive salary and benefits package,
 </li>
 <li>
 Continuous learning and development opportunities with Akademi Ki&gbreve;&inodot;l&inodot;,
 </li>
 <li>
 Special perks such as birthday celebrations and additional leave for non-smokers,
 </li>
 <li>
 Private health insurance.
 </li>
 </ul>
 
 
</div>

E-Commerce Director

Wide and Wise

<div>We are looking for an experienced Creative Director to join our partner&rsquo;s leadership team. This role will be responsible for bringing the brand vision to life in the most creative, unique, and impactful way. With an agency background and strong art direction experience, the Creative Director will oversee brand communication end-to-end &mdash; from strategy to design, from campaigns to experiences &mdash; while leading the marketing team and external agencies. This is a senior role that blends strategic thinking with creative execution.
Key Responsibilities
Brand &amp; Communication Strategy<ul>
<li>
Represent the brand identity consistently across all communication channels (digital, social media, outdoor, print, experiential marketing)</li>
<li>Develop creative campaigns to strengthen brand positioning</li>
<li>Track trends, industry dynamics, and competitor activities to design strategies that set the brand apart</li>
</ul>
Creative Leadership<ul>
<li>
Use art direction and design expertise to drive concept development, visual language, and campaign creation</li>
<li>Lead content, design, video production, social media, and event marketing teams to raise creative standards</li>
<li>Manage external agencies and production teams through briefing, concepting, production, and revision processes</li>
</ul>
Project &amp; Campaign Management<ul>
<li>
Plan and execute 360&deg; campaigns aligned with brand and marketing strategies</li>
<li>Collaborate with the marketing team to deliver KPI-driven results</li>
<li>Ensure timing, quality, and budget control across all creative outputs</li>
</ul>
Experience Design<ul>
<li>
Design creative experiences for members and potential customers through events, campaigns, and spaces</li>
<li>Develop innovative ideas for spatial visualization, launches, and membership experiences</li>
<li>Create an integrated brand experience across digital and physical touchpoints</li>
</ul>
Team &amp; Collaboration<ul>
<li>
Work closely with the Head of Marketing to align creative vision with strategy</li>
<li>Collaborate with brand managers, social media teams, content creators, and agencies to run integrated creative processes</li>
<li>Mentor and support the growth of the creative team</li>
</ul>
Qualifications<ul>
<li>
Minimum 7&ndash;8 years of experience in creative/advertising agencies with a strong art direction background</li>
<li>Proven leadership experience in creative management, supported by a strong portfolio</li>
<li>Experience in brand strategy, creative campaign management, and 360&deg; marketing</li>
<li>Strong expertise in design aesthetics, visual storytelling, and trend tracking</li>
<li>Excellent communication, persuasion, and presentation skills with internal and external stakeholders</li>
<li>Proficiency in English (written and spoken)</li></ul></div>

Creative Director

Boyner Buyuk Magazacilik A.S.

<div>
 
 Boyner B&uuml;y&uuml;k Ma&gbreve;azac&inodot;l&inodot;k A.&Scedil; Pazarlama ve Marka Y&ouml;netimi Departman&inodot;'nda,
 
 &ldquo;Dijital &Idot;leti&scedil;im ve &Idot;&ccedil;erik Y&ouml;netimi M&uuml;d&uuml;r&uuml; &rdquo;
 
 olarak g&ouml;rev alacak tak&inodot;m arkada&scedil;&inodot;m&inodot;z&inodot; ar&inodot;yoruz!
 
 
 
 
 
 
 GENEL YETENEKLER:
 
 
 
 
 
 <ul>
 <li>
 &Uuml;niversitelerin ilgili b&ouml;l&uuml;mlerinden lisans mezunu; analitik d&uuml;&scedil;&uuml;nme, proje y&ouml;netimi ve g&uuml;&ccedil;l&uuml; ileti&scedil;im becerilerine sahip
 </li>
 <li>
 Tercihen ilgili alanlarda y&uuml;ksek lisans derecesi (MBA, Stratejik Pazarlama, Dijital Medya ve &Idot;leti&scedil;im, Marka Y&ouml;netimi vb.)
 </li>
 <li>
 Moda ve/veya kozmetik sekt&ouml;r&uuml;nde, sosyal medya y&ouml;netimi, influencer pazarlama ve/veya i&ccedil;erik y&ouml;netimi alanlar&inodot;nda en az 8 y&inodot;l deneyim
 </li>
 <li>
 En az 3 y&inodot;l ekip y&ouml;netimi tecr&uuml;besi
 </li>
 <li>
 Instagram, TikTok, YouTube, X ve Pinterest platformlar&inodot;nda marka ileti&scedil;imi stratejisi geli&scedil;tirme ve y&ouml;netme deneyimi
 </li>
 <li>
 Influencer i&scedil; birlikleri, prod&uuml;ksiyon s&uuml;re&ccedil;leri ve ajans y&ouml;netiminde yetkin
 </li>
 <li>
 Editoryal i&ccedil;erik stratejisi olu&scedil;turma, planlama ve yay&inodot;n y&ouml;netimi konusunda deneyimli
 </li>
 <li>
 Topluluk (community) y&ouml;netimi s&uuml;re&ccedil;lerinde aktif rol alm&inodot;&scedil;
 </li>
 <li>
 Kreatif brief haz&inodot;rlama, i&ccedil;erik onay ve marka dili koruma konular&inodot;nda g&uuml;&ccedil;l&uuml;
 </li>
 <li>
 KPI ve performans odakl&inodot; &ccedil;al&inodot;&scedil;ma yakla&scedil;&inodot;m&inodot;na sahip; kampanya &ouml;l&ccedil;&uuml;mleme, raporlama ve optimizasyon konusunda yetkin
 </li>
 <li>
 Tercihen temel foto&gbreve;raf/video prod&uuml;ksiyon s&uuml;re&ccedil; bilgisine sahip, dijital trendleri yak&inodot;ndan takip eden
 </li>
 <li>
 &Idot;leri d&uuml;zeyde MS Office ve sosyal medya y&ouml;netim ara&ccedil;lar&inodot;n&inodot; kullanabilen.
 </li>
 <li>
 &Idot;yi seviyede yaz&inodot;l&inodot; ve s&ouml;zl&uuml; &Idot;ngilizce bilgisi
 </li>
 </ul>
 
 
 
 
 
 
 
 
 SORUMLULUKLAR:
 
 
 
 
 
 <ul>
 <li>
 Dijital &Idot;leti&scedil;im ve &Idot;&ccedil;erik Y&ouml;netimi ekibini y&ouml;netmek; hedef belirleme, performans takibi ve geli&scedil;im planlar&inodot;n&inodot; olu&scedil;turmak
 </li>
 <li>
 Departman&inodot;n y&inodot;ll&inodot;k hedeflerini ve i&scedil; plan&inodot;n&inodot; olu&scedil;turmak, b&uuml;t&ccedil;e y&ouml;netimini ger&ccedil;ekle&scedil;tirmek
 </li>
 <li>
 &Idot;&ccedil; ve d&inodot;&scedil; payda&scedil;lar (ajanslar, prod&uuml;ksiyon ekipleri, influencer&rsquo;lar vb.) ile etkin i&scedil; birli&gbreve;i y&uuml;r&uuml;tmek
 </li>
 <li>
 Sosyal medya stratejisini olu&scedil;turmak ve y&ouml;netmek (Instagram, TikTok, YouTube, X ve Pinterest); i&ccedil;erik &uuml;retim ve yay&inodot;n s&uuml;re&ccedil;lerini y&uuml;r&uuml;tmek, performans analizlerini yapmak
 </li>
 <li>
 Moda ve kozmetik dikeyinde influencer pazarlama s&uuml;re&ccedil;lerini y&ouml;netmek: se&ccedil;im, i&ccedil;erik prod&uuml;ksiyonu, ajans koordinasyonu, kampanya y&ouml;netimi ve performans raporlamas&inodot;
 </li>
 <li>
 Boyner MAG i&ccedil;erik y&ouml;netimini y&uuml;r&uuml;tmek: moda, g&uuml;zellik ve ya&scedil;am tarz&inodot; kategorilerinde i&ccedil;erik planlama, editoryal &uuml;retim, yay&inodot;n ak&inodot;&scedil;&inodot; ve marka dili y&ouml;netimi
 </li>
 <li>
 InClub by Boyner topluluk y&ouml;netimini sa&gbreve;lamak: influencer/shopper kullan&inodot;c&inodot; kazan&inodot;m&inodot;, onboarding, kampanya ve komisyon ileti&scedil;imi, etkile&scedil;imin art&inodot;r&inodot;lmas&inodot;
 </li>
 <li>
 Proje ve kampanya s&uuml;re&ccedil;lerinde zaman, kalite ve b&uuml;t&ccedil;e optimizasyonunu sa&gbreve;lamak.
 </li>
 <li>
 &Uuml;st y&ouml;netime d&uuml;zenli performans raporlar&inodot; sunmak
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Bu ilan sebebiyle yapaca&gbreve;&inodot;n&inodot;z ba&scedil;vurular arac&inodot;l&inodot;&gbreve;&inodot;yla toplanacak ki&scedil;isel verileriniz veri sorumlusu Boyner B&uuml;y&uuml;k Ma&gbreve;azac&inodot;l&inodot;k A.&Scedil;.
 
 
 taraf&inodot;ndan 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu (&ldquo;KVKK&rdquo;) ve ilgili mevzuat kapsam&inodot;nda i&scedil; ba&scedil;vuru s&uuml;re&ccedil;lerinin y&uuml;r&uuml;t&uuml;lmesi amac&inodot;yla k&inodot;smen otomatik ve otomatik olmayan yollarla i&scedil;lenecektir. Detayl&inodot; bilgi i&ccedil;in l&uuml;tfen
 
 https://kurumsal.boyner.com.tr/calisan-adayi-kvkk
 
 linkinde bulunan &Ccedil;al&inodot;&scedil;an Aday&inodot; Ayd&inodot;nlanma Metni&rsquo;ni inceleyiniz.&rdquo;
 
 
</div>

Dijital İletişim ve İçerik Yönetimi Müdürü

DenizBank

<div>
 
 
 Genel Nitelikler
 
 
 
 
 
 <ul>
 <li>
 Dijital pazarlama, pazarlama teknolojileri veya ilgili alanlarda minimum 5 y&inodot;l profesyonel deneyimim var,
 </li>
 <li>
 Ajans taraf&inodot;nda veya kurum i&ccedil;inde dijital proje y&ouml;netimi / teknoloji entegrasyonu alan&inodot;nda deneyimim var,
 </li>
 <li>
 Google Analytics, Firebase, Dataroid, Netmera gibi pazarlama analiti&gbreve;i ve veri analiti&gbreve;i ara&ccedil;lar&inodot;nda yetkinim,
 </li>
 <li>
 Teknik ve pazarlama ekipleri aras&inodot;nda k&ouml;pr&uuml; kurabilecek g&uuml;&ccedil;l&uuml; ileti&scedil;im becerilerim var,
 </li>
 <li>
 Analitik d&uuml;&scedil;&uuml;nce yap&inodot;s&inodot;na ve problem &ccedil;&ouml;zme becerisine sahibim,
 </li>
 <li>
 &Idot;yi organizasyon ve zaman y&ouml;netimi becerilerim var,
 </li>
 <li>
 &Idot;yi seviyede &Idot;ngilizce biliyorum.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 &Idot;&scedil; Tan&inodot;m&inodot;
 
 
 
 
 
 
 <ul>
 <li>
 Pazarlama teknolojisi &uuml;r&uuml;nlerinin strateji, yol haritas&inodot; ve uygulama s&uuml;re&ccedil;lerini y&ouml;netmek,
 </li>
 <li>
 &Uuml;r&uuml;n geli&scedil;tirme s&uuml;re&ccedil;lerini planlamak, koordine etmek ve ilgili ekipleri y&ouml;nlendirmek,
 </li>
 <li>
 Pazarlama teknolojisi &ccedil;&ouml;z&uuml;mlerinin entegrasyonu ve optimizasyonundan sorumlu olmak,
 </li>
 <li>
 Pazarlama ekibini yeni teknolojiler ve platformlar konusunda e&gbreve;itmek ve desteklemek,
 </li>
 <li>
 Analiz platformlar&inodot; ve dijital pazarlama teknolojilerini kullanarak verimlili&gbreve;i art&inodot;rmak,
 </li>
 <li>
 &Idot;&ccedil; ve d&inodot;&scedil; payda&scedil;lar (ajanslar, teknoloji sa&gbreve;lay&inodot;c&inodot;lar) ile proje bazl&inodot; koordinasyonu y&uuml;r&uuml;tmek,
 </li>
 <li>
 Yeni teknoloji ve trendleri takip ederek pazarlama s&uuml;re&ccedil;lerinde yenilik&ccedil;i &ccedil;&ouml;z&uuml;mler geli&scedil;tirmek.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 Ba&scedil;vurunuz nedeni ile payla&scedil;m&inodot;&scedil; oldu&gbreve;unuz veriler 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu (&ldquo;KVKK&rdquo;) kapsam&inodot;nda korunmakta ve i&scedil;lenmektedir. Ayr&inodot;nt&inodot;l&inodot; bilgi i&ccedil;in https://kariyer.denizbank.com/kvkk-information adresini ziyaret edebilirsiniz
 
 
</div>

Dijital Pazarlama Teknolojileri ve Süreç Yönetimi Yetkilisi/Yönetmeni

Explore 1464+ Director of digital marketing in Istanbul this September. Find roles across top companies and apply now to boost your career.

1464 director of digital marketing jobs IN Istanbul

Senior Director, Digital Acceleration - Commercial

Senior Director, Digital Acceleration - Commercial

Senior Director, Digital Acceleration - Commercial

E-Commerce Director

Creative Director

Dijital İletişim ve İçerik Yönetimi Müdürü

Dijital Pazarlama Teknolojileri ve Süreç Yönetimi Yetkilisi/Yönetmeni