marketing manager

digital & media coordinator Jobs in Istanbul

digital & media coordinator

digital marketing executive Jobs in Istanbul

digital marketing executive

senior marketing specialist Jobs in Istanbul

senior marketing specialist

associate director

director of digital marketing

Koç University

<div>
 
 Ko&ccedil; University was founded in 1993 by the Vehbi Ko&ccedil; Foundation with the vision of achieving excellence in education, pioneering scientific research, and contributing value to society. Ranked among the top 500 universities globally, our university is one of Turkey&rsquo;s most prestigious institutions and aims to contribute to scientific, technological, and societal progress with its research-oriented structure. We offer an inspiring and dynamic living environment on our campus, creating a distinctive working atmosphere.
 
 
 At Ko&ccedil; University, our employees advance their careers in a dynamic and supportive work environment as part of a team of experts and innovators. Our workplace fosters continuous learning and offers opportunities for personal and professional development. With our vision and strong values, we invite you to join the Ko&ccedil; University family to achieve new milestones in your career.
 
 
 We are looking for Senior Specialist for Digital Marketing in Entrepreneurship Acceleration Programs to join the KWORKS of our university who meets the following criteria:
 
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Support the management of KWORKS website and social media channels
 </li>
 <li>
 Plan and execute search engine and social media advertising activities for KWORKS
 </li>
 <li>
 Lead and manage all digital promotional activities across KWORKS platforms
 </li>
 <li>
 Provide 1-on-1 mentorship to startups participating in KWORKS acceleration programs
 </li>
 <li>
 Deliver mentorship and training sessions in digital marketing to technology startups in KWORKS programs
 </li>
 <li>
 Facilitate introductions between startups and corporate partners or clients
 </li>
 <li>
 Support the investment readiness of startups by preparing them for venture capital investor meetings and pitch presentations
 </li>
 <li>
 Work closely with KWORKS startups to monitor and report on their performance
 </li>
 <li>
 Continuously evaluate, improve, and report the effectiveness of KWORKS acceleration programs to stakeholders
 </li>
 <li>
 Represent KWORKS at national and international events, expanding the center&rsquo;s business network
 </li>
 <li>
 Assist in the coordination of new programs and projects, and contribute to the design of entrepreneurial support initiatives
 </li>
 </ul>
 
 
 
 
 
 Job Description
 
 
 <ul>
 <li>
 Support the management of KWORKS website and social media channels
 </li>
 <li>
 Plan and execute search engine and social media advertising activities for KWORKS
 </li>
 <li>
 Lead and manage all digital promotional activities across KWORKS platforms
 </li>
 <li>
 Provide 1-on-1 mentorship to startups participating in KWORKS acceleration programs
 </li>
 <li>
 Deliver mentorship and training sessions in digital marketing to technology startups in KWORKS programs
 </li>
 <li>
 Facilitate introductions between startups and corporate partners or clients
 </li>
 <li>
 Support the investment readiness of startups by preparing them for venture capital investor meetings and pitch presentations
 </li>
 <li>
 Work closely with KWORKS startups to monitor and report on their performance
 </li>
 <li>
 Continuously evaluate, improve, and report the effectiveness of KWORKS acceleration programs to stakeholders
 </li>
 <li>
 Represent KWORKS at national and international events, expanding the center&rsquo;s business network
 </li>
 <li>
 Assist in the coordination of new programs and projects, and contribute to the design of entrepreneurial support initiatives
 </li>
 </ul>
 
 
 
 
 
 Campus Opportunities
 
 
 
 &bull; Unlimited access to the Sports Center,
 
 
 &bull; Health Center,
 
 
 &bull; Unlimited access to the Suna K&inodot;ra&ccedil; Library,
 
 
 &bull; Participation in cultural and arts events at the Sevgi G&ouml;n&uuml;l Cultural Center.
 
 
 
 
 
 
 Benefits
 
 
 
 &bull; Ko&ccedil; Foundation membership &amp; Foundation Health Insurance,
 
 
 &bull; &ldquo;Healthy Living Program for Ko&ccedil; Members&rdquo; via Ko&ccedil; Healthcare,
 
 
 &bull; Access to Ko&ccedil; Group Sports Club facilities,
 
 
 &bull; Employee Support Program,
 
 
 &bull; Discounts at member establishments with the Ko&ccedil; Ailem card,
 
 
 &bull; Flexible benefits through Flextra Program,
 
 
 &bull; Training programs to support professional and behavioral development,
 
 
 &bull; Tuition fee discounts,
 
 
 &bull; Birthday leave.
 
 
 
 
 
 Ko&ccedil; University embraces the principle of equal opportunities. All candidates are evaluated without discrimination based on race, gender, national or social origin, religion, age, disability, sexual orientation, or marital status.
 
</div>

Senior Specialist for Digital Marketing in Entrepreneurship Acceleration Programs

Tatilsepeti

<div>
 
 
 About the Role
 
 
 
 As one of Turkey&rsquo;s leading online travel brands, Tatilsepeti is looking for a visionary Brand
 
 
 Manager to lead our brand strategy, elevate our market presence, and drive integrated
 
 
 communication projects across multiple channels.
 
 
 This role reports directly to the Marketing Director and is responsible for shaping the brand
 
 
 perception, managing strategic campaigns, and overseeing the marketing budget in line with
 
 
 the company&rsquo;s growth and profitability targets.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Develop, implement, and analyze the annual marketing strategy and integrated campaign calendar,
 </li>
 <li>
 Create compelling communication projects to strengthen the brand identity and perception,
 </li>
 <li>
 Manage influencer partnerships, digital collaborations, social media strategy, and content planning,
 </li>
 <li>
 Design and execute integrated campaigns across TV, digital, print, outdoor, and other relevant media channels,
 </li>
 <li>
 Plan product launches and collaborate closely with sales, CRM, and operational teams,
 </li>
 <li>
 Lead agency and supplier coordination for creative, media, and production needs,
 </li>
 <li>
 Conduct market research and competitive analysis to position the brand effectively,
 </li>
 <li>
 Manage and report on the overall marketing budget, ensuring efficient allocation and ROI,
 </li>
 <li>
 Align all marketing initiatives with the company&rsquo;s profitability and brand growth objectives.
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 <ul>
 <li>
 Bachelor's degree in Marketing, Business Administration, Communications, or a
 </li>
 <li>
 related field,
 </li>
 <li>
 Minimum 9 years of experience in marketing or brand management, preferably in
 </li>
 <li>
 tourism, e-commerce, or service sectors,
 </li>
 <li>
 Proven expertise in ATL, BTL, and digital campaign management,
 </li>
 <li>
 Strong background in brand strategy, communication planning, and content creation,
 </li>
 <li>
 Experience in budget and team management, with strong leadership and project
 </li>
 <li>
 coordination skills,
 </li>
 <li>
 Excellent analytical thinking and creative problem-solving abilities,
 </li>
 <li>
 Strong communication and stakeholder management capabilities,
 </li>
 <li>
 Fluent in Turkish; proficiency in English is preferred.
 </li>
 </ul>
 
 
 
 
 
 What We Offer
 
 
 <ul>
 <li>
 A key role in one of Turkey&rsquo;s most recognized travel brands,
 </li>
 <li>
 An inspiring and collaborative work environment,
 </li>
 <li>
 Hybrid work model and flexible structure,
 </li>
 <li>
 Exclusive holiday discounts and career development opportunities,
 </li>
 <li>
 A chance to shape the future of Tatilsepetis brand journey.
 </li>
 </ul>
 
 
 
 
 Ready to build the future of travel branding with us?
 
 
 Apply now and be part of our journey! ✈️
 
</div>

Brand Manager

idefix

<div>
 
 T&uuml;rkiye'nin en b&uuml;y&uuml;k ve en yenilik&ccedil;i gruplar&inodot;ndan olan, her ge&ccedil;en g&uuml;n farkl&inodot; sekt&ouml;rlerde ald&inodot;&gbreve;&inodot; yat&inodot;r&inodot;m kararlar&inodot; ile &ouml;ne &ccedil;&inodot;kan Turkuvaz Medya Grubu &ccedil;at&inodot;s&inodot; alt&inodot;nda, sekt&ouml;r&uuml;nde h&inodot;zla b&uuml;y&uuml;yen pazaryeri &scedil;irketimiz
 
 idefix.com&rsquo;da
 
 g&ouml;revlendirilmek &uuml;zere
 
 Dijital Pazarlama Direkt&ouml;r&uuml;
 
 aray&inodot;&scedil;&inodot;m&inodot;z bulunmaktad&inodot;r.
 
 
 
 
 
 
 
 
 
 GENEL N&Idot;TEL&Idot;KLER
 
 
 <ul>
 <li>
 &Uuml;niversitelerin ilgili b&ouml;l&uuml;mlerinden mezun, tercihen Pazarlama, &Idot;&scedil;letme veya benzeri alanlarda y&uuml;ksek lisans derecesine sahip,
 </li>
 <li>
 E-ticaret, dijital pazarlama, performans pazarlama ve pazarlama ileti&scedil;imi alanlar&inodot;nda
 
 en az 15 y&inodot;l
 
 , ekip ve b&uuml;t&ccedil;e y&ouml;netiminde deneyimli,
 </li>
 <li>
 Google, Meta, TikTok, Programatik, SEO ve CRM gibi trafik kanallar&inodot;nda ileri seviye bilgi ve uygulama tecr&uuml;besine sahip,
 </li>
 <li>
 B&uuml;y&uuml;k &ouml;l&ccedil;ekli dijital b&uuml;t&ccedil;eler y&ouml;netmi&scedil;,
 
 ROI/ROAS, CAC, GMV
 
 gibi metriklerde do&gbreve;rudan sonu&ccedil; &uuml;retmi&scedil;,
 </li>
 <li>
 Stratejik bak&inodot;&scedil; a&ccedil;&inodot;s&inodot;na sahip, de&gbreve;i&scedil;im ve d&ouml;n&uuml;&scedil;&uuml;m s&uuml;re&ccedil;lerine liderlik edebilen,
 </li>
 <li>
 Ekip kurma, liderlik, yetenek geli&scedil;tirme ve organizasyonel yap&inodot; kurma konusunda deneyimli,
 </li>
 <li>
 Ajans ve i&scedil; ortaklar&inodot; y&ouml;netiminde ba&scedil;ar&inodot;l&inodot;, &scedil;effaf s&uuml;re&ccedil; y&ouml;netimi sa&gbreve;layabilen,
 </li>
 <li>
 G&uuml;&ccedil;l&uuml; analitik becerilere sahip, veriye dayal&inodot; karar alma konusunda yetkin,
 </li>
 <li>
 Yarat&inodot;c&inodot;, yenilik&ccedil;i, sonu&ccedil; odakl&inodot; ve ileti&scedil;im becerileri y&uuml;ksek,
 </li>
 <li>
 &Idot;leri seviyede &Idot;ngilizce bilgisine sahip.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 &Idot;&Scedil; TANIMI
 
 
 <ul>
 <li>
 Pazaryerinin
 
 b&uuml;y&uuml;me stratejisi
 
 do&gbreve;rultusunda dijital pazarlama stratejilerini belirlemek, uygulamak ve performans&inodot;n&inodot; optimize etmek,
 </li>
 <li>
 Y&inodot;ll&inodot;k pazarlama plan&inodot; ve b&uuml;t&ccedil;esini, pazarlama hedefleri do&gbreve;rultusunda haz&inodot;rlamak ve b&uuml;t&ccedil;eyi y&ouml;netmek.
 </li>
 <li>
 T&uuml;m trafik kanallar&inodot;nda (Google, Meta, TikTok, SEO, CRM, Affiliate, Programatik)
 
 b&uuml;t&ccedil;e, gelir ve GMV hedeflerini y&ouml;netmek
 
 ,
 </li>
 <li>
 ROI/ROAS, m&uuml;&scedil;teri edinme maliyeti (CAC), d&ouml;n&uuml;&scedil;&uuml;m oran&inodot; (CVR), elde tutma (retention) ve tekrar sat&inodot;n alma (repeat purchase) metriklerini s&uuml;rekli geli&scedil;tirmek,
 </li>
 <li>
 CRM M&uuml;d&uuml;rl&uuml;&gbreve;&uuml; ile yak&inodot;n &ccedil;al&inodot;&scedil;arak m&uuml;&scedil;teri segmentasyonu, e-posta pazarlamas&inodot;, ki&scedil;iselle&scedil;tirilmi&scedil; ileti&scedil;im ve kampanya stratejilerini y&uuml;r&uuml;tmek,
 </li>
 <li>
 Kullan&inodot;c&inodot; verileri ve i&ccedil;g&ouml;r&uuml;leri analiz ederek pazarlama ileti&scedil;imini ki&scedil;iselle&scedil;tirmek, uzun vadeli marka ba&gbreve;l&inodot;l&inodot;&gbreve;&inodot;n&inodot; g&uuml;&ccedil;lendirmek,
 </li>
 <li>
 Web ve mobil uygulama kullan&inodot;c&inodot; deneyimi gereksinimlerini analiz ederek tasar&inodot;m ve geli&scedil;tirme s&uuml;re&ccedil;lerine y&ouml;n vermek,
 </li>
 <li>
 &Uuml;cretli dijital kampanyalar&inodot;n u&ccedil;tan uca strateji ve optimizasyonunu y&ouml;netmek; hedefleme, medya, yarat&inodot;c&inodot; ve b&uuml;t&ccedil;e tahsislerini y&ouml;nlendirerek ROI&rsquo;yi maksimize etmek,
 </li>
 <li>
 M&uuml;&scedil;teri kazan&inodot;m&inodot; ve sat&inodot;&scedil; art&inodot;r&inodot;c&inodot; yeni pazarlama y&ouml;ntemleri, kanallar&inodot; ve kampanyalar&inodot; geli&scedil;tirmek, tahmini modelleme ve b&uuml;y&uuml;me odakl&inodot; ileti&scedil;im kurgular&inodot; tasarlamak,
 </li>
 <li>
 Ajanslar, medya ve teknoloji partnerleri ile i&scedil;birliklerini y&ouml;netmek, etkinlik ve verimlili&gbreve;i art&inodot;rmak,
 </li>
 <li>
 Pazaryeri performans raporlar&inodot; ve pazar analizleri haz&inodot;rlayarak &uuml;st y&ouml;netime d&uuml;zenli olarak sunmak,
 </li>
 <li>
 Sorumlu oldu&gbreve;u ekibin e&gbreve;itim ve geli&scedil;im planlar&inodot;n&inodot; yapmak; &Idot;nsan Kaynaklar&inodot; ile birlikte
 
 kaynak planlamas&inodot;, performans hedefleri ve kariyer geli&scedil;im yollar&inodot;n&inodot;
 
 kurgulamak,
 </li>
 <li>
 S&uuml;re&ccedil; iyile&scedil;tirme, optimizasyon ve organizasyonel de&gbreve;i&scedil;im ihtiya&ccedil;lar&inodot;n&inodot; tespit ederek, ilgili birimlerle birlikte hayata ge&ccedil;irmek.
 </li>
 </ul>
</div>

Dijital Pazarlama Direktörü

DenizBank

<div>
 
 
 Genel Nitelikler
 
 
 
 
 
 <ul>
 <li>
 Dijital pazarlama, pazarlama teknolojileri veya ilgili alanlarda minimum 5 y&inodot;l profesyonel deneyimim var,
 </li>
 <li>
 Ajans taraf&inodot;nda veya kurum i&ccedil;inde dijital proje y&ouml;netimi / teknoloji entegrasyonu alan&inodot;nda deneyimim var,
 </li>
 <li>
 Google Analytics, Firebase, Dataroid, Netmera gibi pazarlama analiti&gbreve;i ve veri analiti&gbreve;i ara&ccedil;lar&inodot;nda yetkinim,
 </li>
 <li>
 Teknik ve pazarlama ekipleri aras&inodot;nda k&ouml;pr&uuml; kurabilecek g&uuml;&ccedil;l&uuml; ileti&scedil;im becerilerim var,
 </li>
 <li>
 Analitik d&uuml;&scedil;&uuml;nce yap&inodot;s&inodot;na ve problem &ccedil;&ouml;zme becerisine sahibim,
 </li>
 <li>
 &Idot;yi organizasyon ve zaman y&ouml;netimi becerilerim var,
 </li>
 <li>
 &Idot;yi seviyede &Idot;ngilizce biliyorum.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 &Idot;&scedil; Tan&inodot;m&inodot;
 
 
 
 
 
 
 <ul>
 <li>
 Pazarlama teknolojisi &uuml;r&uuml;nlerinin strateji, yol haritas&inodot; ve uygulama s&uuml;re&ccedil;lerini y&ouml;netmek,
 </li>
 <li>
 &Uuml;r&uuml;n geli&scedil;tirme s&uuml;re&ccedil;lerini planlamak, koordine etmek ve ilgili ekipleri y&ouml;nlendirmek,
 </li>
 <li>
 Pazarlama teknolojisi &ccedil;&ouml;z&uuml;mlerinin entegrasyonu ve optimizasyonundan sorumlu olmak,
 </li>
 <li>
 Pazarlama ekibini yeni teknolojiler ve platformlar konusunda e&gbreve;itmek ve desteklemek,
 </li>
 <li>
 Analiz platformlar&inodot; ve dijital pazarlama teknolojilerini kullanarak verimlili&gbreve;i art&inodot;rmak,
 </li>
 <li>
 &Idot;&ccedil; ve d&inodot;&scedil; payda&scedil;lar (ajanslar, teknoloji sa&gbreve;lay&inodot;c&inodot;lar) ile proje bazl&inodot; koordinasyonu y&uuml;r&uuml;tmek,
 </li>
 <li>
 Yeni teknoloji ve trendleri takip ederek pazarlama s&uuml;re&ccedil;lerinde yenilik&ccedil;i &ccedil;&ouml;z&uuml;mler geli&scedil;tirmek.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 
 
 
 Ba&scedil;vurunuz nedeni ile payla&scedil;m&inodot;&scedil; oldu&gbreve;unuz veriler 6698 say&inodot;l&inodot; Ki&scedil;isel Verilerin Korunmas&inodot; Kanunu (&ldquo;KVKK&rdquo;) kapsam&inodot;nda korunmakta ve i&scedil;lenmektedir. Ayr&inodot;nt&inodot;l&inodot; bilgi i&ccedil;in https://kariyer.denizbank.com/kvkk-information adresini ziyaret edebilirsiniz
 
 
</div>

Dijital Pazarlama Teknolojileri ve Süreç Yönetimi Yetkilisi/Yönetmeni

Informa

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Director
The Role
The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.
You&rsquo;ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.
KEY RESPONSIBILITIES<ul><li>
Collaborate with the team to plan and deliver marketing campaigns in line with business objectives</li><li>
Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media</li><li>
Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)</li><li>
Manage costs and optimise spend across marketing channels and prove ROI</li><li>
Produce valuable and engaging content for our website and blog that attracts and converts our target groups</li><li>
Manage marketing agencies (social, PPC or other) to effectively deliver</li><li>
Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging</li><li>
Plan and optimise social media channels for maximum impact through experimenting with various organic and paid content and community management</li><li>
Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards</li><li>
Track and analyse consumer behaviour and adjust campaigns accordingly</li><li>
Measure and report on the performance of marketing campaigns, gain insight and assess against goals</li></ul>
LEADERSHIP<ul><li>
Line manages marketers across a range of B2B products, primarily events</li><li>
Provide guidance, feedback, and inspiration to line reports</li><li>
Champion the adoption and optimisation of marketing technology solutions and digital marketing</li><li>
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy</li><li>
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure line reports are competent and have the skills and training required</li><li>
Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient</li><li>
Reflect the high-performance culture of the marketing team</li><li>
Work with Group Marketing Manager to ensure proper structure, specialisms, and level of resources to meet agreed KPI's</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
Monitor campaign performance by producing relevant and timely reports</li><li>
Recommend changes to campaign execution based on data insights</li><li>
Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards to monitor performance</li><li>
Build a culture of testing and metrics-driven decision making in the teams</li><li>
Share case studies with marketers within the group, division, and Informa Markets</li></ul>
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign</li><li>
Development of marketing budgets in line with plans and ensure budget trackers are up to date</li><li>
Recommend external suppliers and ensure adherence to contractual terms and delivery</li><li>
Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's</li><li>
Ensure optimisation of spend across marketing channels</li><li>
Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency)</li><li>
Recommend website strategy to maximise relevant traffic and conversion</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target universe and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments for each product</li><li>
Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel</li><li>
Monitor and recommend adjustments to the digital marketing activity based on performance metrics</li><li>
Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Manage the PR plan (internal or external) and liaise with the event manager/event director</li><li>
Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost</li><li>
Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion</li><li>
Oversee the design and production of all marketing collateral to be determined within the marketing plan</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Ability to quickly learn new technologies and tools</li><li>
Up to date with the latest trends and best practices in marketing and analytics</li><li>
Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance</li><li>
A growth mindset and highly proactive</li><li>
Ability to work under pressure</li><li>
Collaborative</li><li>
Adaptabile</li><li>
High degree of cultural awareness, working with a global team</li></ul>
Skills required<ul><li>
Proven experience in marketing management delivering products to market &ndash;&ndash;physical or virtual events or digital solutions i.e. news, data or intelligence products</li><li>
Extensive knowledge of marketing strategies, channels, and branding</li><li>
Experience in marketing analytics and reporting platforms</li><li>
Understanding of marketing automation and analytics tools</li><li>
Excellent communication and influencing skills</li><li>
Strong copywriting skills and attention to detail</li></ul>
Desired<ul><li>
BSc/MSc degree in Marketing or certified marketing qualifications</li><li>
Experience in the events industry or similar fast-paced environment</li><li>
Experience of using marketing automation technology (preferably Eloqua)</li><li>
Experience of working with CMS platforms (but coding knowledge not required)</li><li>
Experience of social media listening and sentiment analysis</li><li>
Experience using Eloqua and Adobe Experience Manager</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: Take up to four days per year to volunteer, plus a day off for your birthday!</li><li>
Broader impact: take up to four days per year to volunteer, with charity match funding available too</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
Company funded private medical insurance</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Marketing Manager

<div>Company Description 
Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. 
Job Description 
This role is based in our Nida Kule Esentepe, &#350;i&#351;li, &#304;stanbul, T&uuml;rkiye office.
Reports to: Marketing Director
The Role
The Marketing Manager is responsible for creating and ensuring delivery of the marketing programs to support the expansion and growth of the brand. This role requires an in-depth knowledge of data acquisition and growth, marketing automation and building brand awareness and communities.
You&rsquo;ll be strategic and tactical, with the ability to approach campaigns holistically, utilising resources internally and externally to help share the stories and messaging. You will meticulously measure the output of your efforts, continuously improving the campaign to ensure commercial objectives are met.
KEY RESPONSIBILITIES<ul><li>
Collaborate with the team to plan and deliver marketing campaigns in line with business objectives</li><li>
Deploy successful digital marketing campaigns from ideation to execution, including generating MQL, SEO enhancements, email marketing and social media</li><li>
Create engaging and compelling customer experience through virtual or physical b2b events (trade shows)</li><li>
Manage costs and optimise spend across marketing channels and prove ROI</li><li>
Produce valuable and engaging content for our website and blog that attracts and converts our target groups</li><li>
Manage marketing agencies (social, PPC or other) to effectively deliver</li><li>
Experience of building/growing a database and using effective segmentation to reach the right audience with tailored messaging</li><li>
Plan and optimise social media channels for maximum impact through experimenting with various organic and paid content and community management</li><li>
Coordinate the design and production of all marketing collateral including the website, brochures, print and digital advertisements, web banners and event branding and make sure they are proofed, adhere to brand guidelines, and agreed standards</li><li>
Track and analyse consumer behaviour and adjust campaigns accordingly</li><li>
Measure and report on the performance of marketing campaigns, gain insight and assess against goals</li></ul>
LEADERSHIP<ul><li>
Line manages marketers across a range of B2B products, primarily events</li><li>
Provide guidance, feedback, and inspiration to line reports</li><li>
Champion the adoption and optimisation of marketing technology solutions and digital marketing</li><li>
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPIs, event and divisional strategy</li><li>
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure line reports are competent and have the skills and training required</li><li>
Ensure optimisation of marketing technology solutions, identify training needs, and ensure line reports are technically proficient</li><li>
Reflect the high-performance culture of the marketing team</li><li>
Work with Group Marketing Manager to ensure proper structure, specialisms, and level of resources to meet agreed KPI's</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
Monitor campaign performance by producing relevant and timely reports</li><li>
Recommend changes to campaign execution based on data insights</li><li>
Share relevant insights with sales, event team and management to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Capture and analyse relevant and timely data on our customers, prospects and the markets via onsite &amp; post-show surveys, registration forms, industry research</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Ensure delivery and accuracy of pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards to monitor performance</li><li>
Build a culture of testing and metrics-driven decision making in the teams</li><li>
Share case studies with marketers within the group, division, and Informa Markets</li></ul>
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with the event team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign</li><li>
Development of marketing budgets in line with plans and ensure budget trackers are up to date</li><li>
Recommend external suppliers and ensure adherence to contractual terms and delivery</li><li>
Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPI's</li><li>
Ensure optimisation of spend across marketing channels</li><li>
Agree on paid media requirements and guide the negotiation of media buying (either directly or through an agency)</li><li>
Recommend website strategy to maximise relevant traffic and conversion</li></ul>
MARKETING EXECUTION<ul><li>
Identify the target universe and key segments within the target universe</li><li>
Develop personas, value propositions and messaging for each of the key segments for each product</li><li>
Ensure that timely, relevant communications are sent through a full mix of channels and are optimised for each channel</li><li>
Monitor and recommend adjustments to the digital marketing activity based on performance metrics</li><li>
Manage the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc.)</li><li>
Manage the PR plan (internal or external) and liaise with the event manager/event director</li><li>
Establish relationships with and manage strategic partners to ensure maximum exposure at the lowest cost</li><li>
Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion</li><li>
Oversee the design and production of all marketing collateral to be determined within the marketing plan</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines, and agreed Informa standards</li></ul> 

Qualifications 
Qualities needed for the role<ul><li>
Ability to quickly learn new technologies and tools</li><li>
Up to date with the latest trends and best practices in marketing and analytics</li><li>
Demonstrated ability to use data and metrics to justify requirements, build business cases and measure performance</li></ul><ul><li>
A growth mindset and highly proactive</li><li>
Ability to work under pressure</li><li>
Collaborative</li><li>
Adaptabile</li><li>
High degree of cultural awareness, working with a global team</li></ul>
Skills required<ul><li>
Proven experience in marketing management delivering products to market &ndash;&ndash;physical or virtual events or digital solutions i.e. news, data or intelligence products</li><li>
Extensive knowledge of marketing strategies, channels, and branding</li><li>
Experience in marketing analytics and reporting platforms</li><li>
Understanding of marketing automation and analytics tools</li><li>
Excellent communication and influencing skills</li><li>
Strong copywriting skills and attention to detail</li></ul>
Desired<ul><li>
BSc/MSc degree in Marketing or certified marketing qualifications</li><li>
Experience in the events industry or similar fast-paced environment</li><li>
Experience of using marketing automation technology (preferably Eloqua)</li><li>
Experience of working with CMS platforms (but coding knowledge not required)</li><li>
Experience of social media listening and sentiment analysis</li><li>
Experience using Eloqua and Adobe Experience Manager</li></ul> 

Additional Information 
In support of the Turkish Governments initiative to increase the representation of disabled individuals in the workplace, we actively encourage and welcome applications from candidates that consider themselves to be disabled and/or are registered with ISKUR.
We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here&rsquo;s some of what you can expect when you join us. But don&rsquo;t just take our word for it &ndash; see what our colleagues have to say at LifeAt.Informa.com.
Our benefits include:<ul><li>
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks</li><li>
Time out: 21 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year</li><li>
Broader impact: take up to four days per year to volunteer, with charity match funding available too</li><li>
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it&rsquo;s time for the next step, we encourage and support internal job moves</li><li>
A comprehensive company funded private medical insurance with international coverage</li><li>
A ShareMatch scheme that allows you to become an Informa shareholder from the start of your employment, and benefit from free matching shares</li><li>
Strong wellbeing support through EAP assistance, mental health first aiders, and access to health apps and more</li><li>
Recognition for great work, with global awards and kudos programmes</li><li>
As an international company, the chance to collaborate with teams around the world</li></ul>
We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most &ndash; although not all &ndash; of the skills and experience listed, we welcome your application.
If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.
See how Informa handles your personal data when you apply for a job here.</div>

Align Technology

<div>
 
 Department:
 
 Marketing
 
 
 
 Location:
 
 EMEA-Turkey
 
 
 
 Description
 
 
 
 As the Marketing Manager, you will be responsible for developing and executing the local marketing plan in alignment with the overall company strategy, with the goal of achieving defined business objectives.
 
 
 This position reports directly to the Associate Marketing Director, T&uuml;rkiye. The role is based in our local office in &Idot;stanbul and requires regular travel within T&uuml;rkiye, as well as occasional international travel.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Translate and execute regional marketing plans to local expectation, drive brand awareness, doctor sign up and growth within OPEX budget including:
 </li>
 <li>
 Strategy Planning as part of the Annual Operational Plan
 </li>
 <li>
 Localize campaign, sales &amp; educational material, etc.
 </li>
 <li>
 Local evidence development (publications, speakers)
 </li>
 <li>
 Local Congress + exhibitions
 </li>
 <li>
 Implementation of media Planning including Digital
 </li>
 <li>
 OPEX Budget Management
 </li>
 <li>
 Pricing
 </li>
 <li>
 Multi-Channel Campaign Management
 </li>
 <li>
 Partnering with sales management &amp; sales team for quarterly tactics
 </li>
 <li>
 Proactively represent the country and our customers providing insights and analytics for new product &amp; global strategy development.
 </li>
 <li>
 Focusing on end-to-end excellence for the products and have the ability to see the big picture for opportunities.
 </li>
 <li>
 Using analytics and insights (including campaign ROI, customer reimbursement and competition) to support execution of the marketing plan.
 </li>
 <li>
 Build KOL network (speakers, key customers, institutions) &amp; relationship maintenance to support execution of the plan.
 </li>
 <li>
 Development of country market insights and analytics to successfully execute country market plans.
 </li>
 <li>
 Drive + own communication as part of a multi-disciplinary team to drive and execute the marketing plan.
 </li>
 <li>
 Identify and champion local growth opportunities in addition to the regional plan.
 </li>
 <li>
 Cross functional coordination with Sales and finance teams to support business growth.
 </li>
 <li>
 Work cross-functionally with the regional and local marketing team members; in developing an idea and gaining support from all stakeholders.
 </li>
 <li>
 Train and educate country stakeholders on required aspects of brand + brand strategy including development of training collateral.
 </li>
 <li>
 The ideal candidate will be responsible for leading Align&rsquo;s digital marketing investments, campaigns and content creation processes across all digital channels in T&uuml;rkiye. This includes end-to-end management of digital assets and initiatives from strategy development to execution and performance analysis.
 </li>
 <li>
 The role requires a strong ability to make data-informed, impactful decisions while operating within the regulatory framework of the Ministry of Health.
 </li>
 <li>
 The candidate will be expected to develop creative, compliant, and insight-driven solutions that resonate with both healthcare professionals and patients, ensuring that all communication aligns with local health regulations and ethical standards.
 
 
 </li>
 </ul>
 
 Skills, Knowledge &amp; Expertise
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree or higher, preferably in Marketing, Business Administration, or a related field
 </li>
 <li>
 Native proficiency in Turkish and fluent in English (both written and spoken)
 </li>
 <li>
 Minimum of 8 years of relevant experience in Marketing, with a strong focus on Brand Marketing, Performance-based Marketing, and/or Product Management
 </li>
 <li>
 Experience in the medical device industry or within regulated healthcare environments is strongly preferred, particularly with products influenced by consumer or patient-driven demand
 </li>
 <li>
 Prior sales experience in medical devices is a plus
 </li>
 <li>
 Strong analytical thinking and a data-driven mindset are essential
 </li>
 <li>
 Excellent communication, interpersonal, and presentation skills
 </li>
 <li>
 Strategic mindset with the ability to translate vision into actionable plans
 </li>
 <li>
 Highly organized with strong attention to detail
 </li>
 <li>
 Proactive, self-motivated, and able to take initiative in a dynamic environment
 </li>
 <li>
 Energetic, positive, and passionate with a hands-on, &ldquo;can-do&rdquo; attitude
 </li>
 <li>
 Demonstrated ability to solve complex problems in situations with limited direction or ambiguous information
 </li>
 <li>
 Results-oriented with a strong sense of ownership and accountability
 </li>
 <li>
 Effective time management skills with the ability to prioritize and work under pressure
 </li>
 <li>
 High sense of urgency and adaptability in a fast-paced setting
 </li>
 <li>
 Strong proficiency in analytical tools, including Excel and other internal systems
 </li>
 <li>
 Proven ability to lead cross-functional teams and collaborate across departments
 
 
 </li>
 </ul>
 
 Applicant Privacy Policy
 
 
 
 Review our
 
 Applicant Privacy Policy
 
 for additional information.
 
 
 
 Equal Opportunity Statement
 
 
 
 Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
</div>

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