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executive - social media

jr. executive - planning & executive (digital) Jobs in Mumbai

jr. executive - planning & executive (digital)

executive social media

Swiggy

<div>
 
 About Swiggy
 
 
 
 Founded in 2014, Swiggy is India&rsquo;s leading tech-driven on-demand delivery platform with a vision to elevate the quality of life for the urban consumer by offering unparalleled convenience. The platform is engineered to connect millions of consumers with hundreds of thousands of restaurants and stores across 500+ cities. Our phenomenal growth has come on the back of great technology, incredible innovation and sound decision-making.
 
 
 
 About Servd
 
 
 
 In 2024, Swiggy joined forces with
 
 Servd
 
 (
 
 formerly known as Mumbai Foodie
 
 ), a leading Food Media House renowned for creating original content that highlights and recommends the best experiences in the city&rsquo;s food and beverage landscape. From restaurant reviews and chef interviews to collaborations, events, and more,
 
 Servd
 
 has built a reputation as a trusted guide for food lovers. What began in
 
 Mumbai
 
 has now expanded to
 
 Pune
 
 ,
 
 Bengaluru
 
 ,
 
 Hyderabad
 
 ,
 
 Goa
 
 , and
 
 Delhi
 
 &mdash;with more cities on the horizon.
 
 
 To get a better grasp of the work we do, take a look at our city pages:
 
 
 &rarr; @mumbaifoodie
 
 
 &rarr; @letsfigrr
 
 
 &rarr; @pune.servd
 
 
 &rarr; @bengaluru.servd
 
 
 &rarr; @hyderabad.servd
 
 
 &rarr; @goa.servd
 
 
 &rarr; @delhi.servd
 
 
 &rarr; @servd.india
 
 
 
 What will you work on?
 
 
 
 <ul>
 <li>
 Assist in developing and maintaining the social media content calendar for all pages under Servd
 </li>
 <li>
 Schedule and post content as per the calendar to ensure consistency and timeliness.
 </li>
 <li>
 Monitor content performance using analytics tools and share regular reports with the team.
 </li>
 <li>
 Support in using data insights to refine posting approaches and improve engagement and reach.
 </li>
 <li>
 Execute content strategies planned by the senior team to promote our main content series.
 </li>
 <li>
 Create high-quality, engaging, and on-brand content tailored to each platform&rsquo;s audience and format.
 </li>
 <li>
 Maintain page hygiene by updating stories, responding to DMs and comments, updating bios, and managing story highlights.
 </li>
 <li>
 Engage with our audience in a timely and professional manner to build a strong online community.
 </li>
 <li>
 Assist in developing and posting interactive story content to enhance visibility and engagement.
 </li>
 <li>
 Help manage broadcast channels by scheduling posts and ensuring consistent communication.
 </li>
 <li>
 Support in creating content for LinkedIn to showcase our professional presence and thought leadership.
 </li>
 <li>
 Identify and share potential collaboration opportunities with creators and influencers to expand our reach.
 
 
 </li>
 </ul>
 
 Who Are We Looking For
 
 
 
 <ul>
 <li>
 0.5-1 year of prior experience in social media management or a related role.
 </li>
 <li>
 Hands-on experience managing content on Instagram, Facebook, and other platforms.
 </li>
 <li>
 Basic knowledge of social media metrics and analytics tools.
 </li>
 <li>
 Strong written and verbal communication skills.
 </li>
 <li>
 Creative mindset with eagerness to learn and adapt.
 </li>
 <li>
 Familiarity with social media trends, formats, and audience engagement techniques.
 </li>
 <li>
 Proactive and detail-oriented, with the ability to work in a fast-paced team environment.
 
 
 </li>
 </ul>
 
 &ldquo;We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regards to race, color, religion, sex, disability status, or any other characteristic protected by the law&rdquo;
 
</div>

Executive - Social Media

Deloitte

<div>
 
 Role- Internal Communication( Marketing and brand's team)
 
 
 Designation- Executive/Senior Exec
 
 
 Location- Mumbai(no relocation)
 
 
 
 
 
 
 Work you&rsquo;ll do:
 
 
 
 Within the Marketing, Brand, and Communications team your work will be aligned to the internal communications team. This entails ideation and execution of internal and social media campaigns for our change and business initiatives across internal channels.
 
 
 
 
 
 
 Essentials:
 
 
 
 &middot; Being proactive with fresh ideas and taking ownership to execute campaigns
 
 
 &middot; Staying updated with the latest innovations and trends in internal and social media communications
 
 
 &middot; Comfort with producing short format format-friendly and engaging content from end-to-end
 
 
 &middot; Strong language skills, both verbal and written
 
 
 &middot; A good understanding of GenAI, CMS, SharePoint, and internal communication apps
 
 
 &middot; Strong skills in PowerPoint, Canva and any other creative tools to be able to support on visualising and creating periodic progress reports for the team
 
 
 &middot; Proactiveness in establishing a strong network within Deloitte
 
 
 &middot; High capacity for flexibility and tolerance for the unpredictable
 
 
 
 
 
 
 Qualifications:
 
 
 
 &middot; A graduate degree in marketing, mass media, or similar fields is an advantage, as are additional certifications in digital marketing-related programs
 
 
 &middot; However, we are open to anyone with a creative bent of mind
 
 
 
 
 
 
 Experience:
 
 
 
 &middot; Two to three years of relevant experience
 
 
 &middot; Freshers are most welcome if they can demonstrate their capabilities in the abovementioned areas
 
</div>

Internal/Corporate Communication- Marketing

<div>
 
 
 About BDO India
 
 
 
 BDO India LLP is the India member firm of BDO International. BDO India offers strategic, operational, accounting, tax &amp; regulatory, digital advisory and assistance for both domestic and international organisations across a range of industries. We are led by more than 300 Partners &amp; Directors with a team of over 11000 professionals operating across 14 cities &ndash; Ahmedabad, Bengaluru, Bhopal, Chandigarh, Chennai, Coimbatore, Hyderabad, Goa, Kochi, Kolkata, Mumbai, New Delhi-Gurugram and Pune. We take pride in our service portfolio on the backing of a rich blend of experience and expertise, bringing to the fore a work culture that is both client-centric and knowledge-driven. Our portfolio is backed by a partner-driven approach to offer tailor-made solutions ensuring quality excellence &amp; time efficiencies.
 
 
 
 
 
 
 About Marketing &amp; Communication
 
 
 
 Aligned with the guidelines shared by BDO Global, our team of Marketing and Communication executives work together to enhance the brand value of BDO in India. We work together with service line teams, to take to market new offerings through innovative and engaging campaigns and from a corporate perspective remain a custodian of the brand and strategise to enhance its visibility. Leveraging new techniques of marketing and communications, our team works across diverse avenues including design, digital, events, PR, content and communications.
 
 
 
 
 
 
 Roles and Responsibilities:
 
 
 
 
 Content Creation:
 
 
 <ul>
 <li>
 Develop comprehensive content strategies aligned with organisational goals and target audience preferences.
 </li>
 <li>
 Generate high-quality, original content that resonates with the target audience across various formats, including articles, blogs, videos, infographics, and podcasts.
 </li>
 <li>
 Conduct thorough research on industry trends, competitor activities, and audience demographics to aid content development.
 </li>
 <li>
 Collaborate with internal stakeholders, subject matter experts, and external partners to gather insights and ensure content accuracy and relevance.
 </li>
 </ul>
 
 
 
 
 
 Strategic Communication Management:
 
 
 <ul>
 <li>
 Craft clear and impactful messaging for internal and external communications, including press releases, executive communications, and company announcements.
 </li>
 <li>
 Develop crisis communication plans and protocols to effectively manage and mitigate reputational risks.
 </li>
 <li>
 Maintain brand voice and tone guidelines per existing brand guidelines to ensure consistency across all communication channels.
 </li>
 <li>
 Monitor and analyse communication metrics to measure the effectiveness of messaging strategies and make data-driven adjustments as necessary.
 </li>
 </ul>
 
 
 
 
 
 Social Media Engagement and Campaigning:
 
 
 <ul>
 <li>
 Adept with social media platforms for understanding trends and ideating on new social media campaigns, to enhance engagement.
 </li>
 <li>
 Drive social media engagement and community growth through compelling content, interactive campaigns, and strategic audience targeting.
 </li>
 <li>
 Monitor social media channels for trends, conversations, and opportunities to participate in relevant discussions and amplify brand messaging.
 </li>
 </ul>
 
 
 
 
 
 Content Architecture Design:
 
 
 <ul>
 <li>
 Define and implement content architecture frameworks for websites, mobile apps, and other digital platforms to enhance user experience and navigation.
 </li>
 <li>
 Collaborate with UX/UI designers and developers to integrate content structures seamlessly into digital products and platforms.
 </li>
 <li>
 Conduct usability testing and gather user feedback to iteratively improve content architecture and information hierarchy.
 </li>
 </ul>
 
 
 
 
 
 Campaign Conceptualization and Coordination:
 
 
 <ul>
 <li>
 Lead cross-functional teams in the development and execution of integrated marketing campaigns, including branding initiatives, product launches, etc.
 </li>
 <li>
 Monitor campaign performance metrics, such as reach, engagement, and conversion rates, and optimise strategies for maximum impact and ROI.
 </li>
 </ul>
 
 
 
 
 
 Content Editing and Enhancement:
 
 
 <ul>
 <li>
 Manage comprehensive content audits with the team to identify gaps, inconsistencies, and opportunities for optimisation.
 </li>
 <li>
 Oversee and guide the team on content alignment for grammar, style, clarity, and accuracy, ensuring adherence to brand guidelines and editorial standards.
 </li>
 <li>
 Provide constructive feedback and guidance to content creators to elevate the quality and effectiveness of their work.
 </li>
 <li>
 Implement SEO best practices to optimise content for search visibility and organic traffic growth.
 </li>
 </ul>
 
 
 
 
 
 Adaptability in High-Pressure Environments:
 
 
 <ul>
 <li>
 Thrive in dynamic and fast-paced environments, managing multiple projects simultaneously while maintaining attention to detail and meeting tight deadlines.
 </li>
 <li>
 Remain agile and flexible in responding to evolving business priorities, industry trends, and customer feedback.
 </li>
 <li>
 Demonstrate resilience and composure under pressure, problem-solving effectively and maintaining a positive attitude in challenging situations.
 </li>
 </ul>
 
 
 
 
 
 Utilization of AI Tools for Content Optimization:
 
 
 <ul>
 <li>
 Leverage artificial intelligence and machine learning algorithms to analyse content performance, predict audience preferences, and personalise recommendations.
 </li>
 <li>
 Explore and experiment with emerging AI technologies, such as natural language generation (NLG) and content generation algorithms, to streamline content production processes and enhance creativity.
 </li>
 </ul>
 
 
 
 
 
 Project Management
 
 
 <ul>
 <li>
 Hands-on in leading projects with business teams, providing support from content as well as overall marketing perspective.
 </li>
 <li>
 Ability to manage and execute end-to-end campaigns independently with business, corporate and leadership teams including outlining content agendas, aligning stakeholders, executing programmes, etc.
 </li>
 </ul>
 
 
 
 
 Qualifications:
 
 <ul>
 <li>
 Master&rsquo;s degree in English, Literature, Business Administration, Communications, Mass Media, Journalism, Marketing, Design, Fine Arts, or Visual Communication (or a related field).
 </li>
 <li>
 Minimum 10&ndash;11 years of professional experience in a corporate environment in creative/communications/branding/design management roles.
 </li>
 </ul>
</div>

Content Manager

LehLah

<div>
 
 
 Key Responsibilities
 
 
 
 &middot;
 
 Shoot Support &amp; On-Camera Work
 
 
 
 o Confidently appear in Instagram reels and YouTube videos.
 
 
 o Assist with shoots &mdash; setup, coordination, and execution.
 
 
 &middot;
 
 Editing &amp; Design
 
 
 
 o Do basic video edits on
 
 Adobe Premiere Pro and the Edits app.
 
 
 
 o Edit using
 
 trending Instagram formats
 
 &mdash; e.g. transitions, text overlays, memes, and other viral styles.
 
 
 o Create graphics, carousels, and story assets on
 
 Canva
 
 or
 
 Photoshop
 
 .
 
 
 &middot;
 
 Content Ideation &amp; Scripting Support
 
 
 
 o Assist the Social Media Manager in brainstorming creative concepts.
 
 
 o Help draft and refine scripts, hooks, and video structures.
 
 
 &middot;
 
 Social Media Execution
 
 
 
 o Post and schedule content across Instagram and YouTube.
 
 
 o Stay updated on trends and adapt them to our brand.
 
 
 o Support the Social Media Manager in day-to-day tasks.
 
 
 
 
 
 
 
 
 
 What We&rsquo;re Looking For
 
 
 
 &middot; Confident speaker in
 
 English &amp; Hindi
 
 with camera presence.
 
 
 &middot; Experience in growing/managing a social media page (personal or professional).
 
 
 &middot; Skilled in
 
 Premiere Pro
 
 and
 
 Canva
 
 (Photoshop is a plus).
 
 
 &middot; Familiarity with Instagram and YouTube trends and formats.
 
 
 &middot; Bonus: You&rsquo;ve grown your own page or are an influencer yourself.
 
</div>

Social Media Executive

<div>
 
 Enabling Areas &ndash; Marketing, Brand, and Communications
 
 
 Internal communications &ndash; Senior executive, Mumbai
 
 
 
 
 
 
 
 Your potential, unleashed.
 
 
 
 India&rsquo;s impact on the global economy has increased at an exponential rate and Deloitte presents an opportunity to unleash and realise your potential amongst cutting edge leaders, and organisations shaping the future of the region, and indeed, the world beyond.
 
 
 At Deloitte, your whole self to work, every day. Combine that with our drive to propel with purpose and you have the perfect playground to collaborate, innovate, grow, and make an impact that matters.
 
 
 We expect our people to embrace and live our purpose by challenging themselves to identify issues that are most important for our clients, our people, and for society.
 
 
 
 
 
 
 What impact will you make?
 
 
 
 
 
 
 
 Every day, your work will make an impact that matters, while you thrive in a dynamic culture of
 
 
 inclusion, collaboration and high performance. As the undisputed leader in professional services,
 
 
 Deloitte is where you&rsquo;ll find unrivalled opportunities to succeed and realise your full potential
 
 
 
 Deloitte is where you&rsquo;ll find unrivalled opportunities to succeed and realise your full
 
 
 
 
 potential.
 
 
 
 
 
 
 
 
 Work you&rsquo;ll do:
 
 
 
 Within the Marketing, Brand, and Communications team your work will be aligned to the internal communications team. This entails ideation and execution of internal and social media campaigns for our change and business initiatives across internal channels.
 
 
 
 
 
 
 Essentials:
 
 
 
 &middot; Being proactive with fresh ideas and taking ownership to execute campaigns
 
 
 &middot; Staying updated with the latest innovations and trends in internal and social media communications
 
 
 &middot; Comfort with producing short format format-friendly and engaging content from end-to-end
 
 
 &middot; Strong language skills, both verbal and written
 
 
 &middot; A good understanding of GenAI, CMS, SharePoint, and internal communication apps
 
 
 &middot; Strong skills in PowerPoint, Canva and any other creative tools to be able to support on visualising and creating periodic progress reports for the team
 
 
 &middot; Proactiveness in establishing a strong network within Deloitte
 
 
 &middot; High capacity for flexibility and tolerance for the unpredictable
 
 
 
 
 
 
 Qualifications:
 
 
 
 &middot; A graduate degree in marketing, mass media, or similar fields is an advantage, as are additional certifications in digital marketing-related programs
 
 
 &middot; However, we are open to anyone with a creative bent of mind
 
 
 
 
 
 
 Experience:
 
 
 
 &middot; Two to three years of relevant experience
 
 
 &middot; Freshers are most welcome if they can demonstrate their capabilities in the abovementioned areas
 
 
 
 
 
 
 Your role as a leader
 
 
 
 At Deloitte India, we believe in the importance of leadership at all levels. We expect our people to
 
 
 embrace and live our purpose by challenging themselves to identify issues that are most important
 
 
 for our clients, our people, and for society and make an impact that matters.
 
 
 In addition to living our purpose, Executive across our organization:
 
 
 &middot; Builds own understanding of our purpose and values; explores opportunities for impact
 
 
 &middot; Demonstrates strong commitment to personal learning and development; acts as a brand
 
 
 ambassador to help attract top talent
 
 
 &middot; Understands expectations and demonstrates personal accountability for keeping
 
 
 performance on track
 
 
 &middot; Actively focuses on developing effective communication and relationship-building skills
 
 
 &middot; Understands how their daily work contributes to the priorities of the team and the business
 
 
 
 
 
 In addition to living our purpose, Sr Executive across our organization must strive to be:
 
 
 
 
 <ul>
 <li>
 Inspiring - Leading with integrity to build inclusion and motivation
 </li>
 <li>
 Committed to creating purpose - Creating a sense of vision and purpose
 </li>
 <li>
 Agile - Achieving high-quality results through collaboration and Team unity
 </li>
 <li>
 Skilled at building diverse capability - Developing diverse capabilities for the future
 </li>
 <li>
 Persuasive / Influencing - Persuading and influencing stakeholders
 </li>
 <li>
 Collaborating - Partnering to build new solutions
 </li>
 <li>
 Delivering value - Showing commercial acumen
 </li>
 <li>
 Committed to expanding business - Leveraging new business opportunities
 </li>
 <li>
 Analytical Acumen - Leveraging data to recommend impactful approach and solutions through the power of analysis and visualization
 </li>
 <li>
 Effective communication &ndash; Must be well abled to have well-structured and well-articulated conversations to achieve win-win possibilities
 </li>
 <li>
 Engagement Management / Delivery Excellence - Effectively managing engagement(s) to ensure timely and proactive execution as well as course correction for
 </li>
 </ul>
 
 the success of engagement(s)
 
 <ul>
 <li>
 Managing change - Responding to changing environment with resilience
 </li>
 <li>
 Managing Quality &amp; Risk - Delivering high quality results and mitigating risks with utmost integrity and precision
 </li>
 <li>
 Strategic Thinking &amp; Problem Solving - Applying strategic mindset to solve business issues and complex problems
 </li>
 <li>
 Tech Savvy - Leveraging ethical technology practices to deliver high impact for clients and for Deloitte
 </li>
 <li>
 Empathetic leadership and inclusivity - creating a safe and thriving environment where everyone's valued for who they are, use empathy to understand others to adapt our behaviours and attitudes to become more inclusive.
 </li>
 </ul>
 
 
 
 
 
 
 How you&rsquo;ll grow
 
 
 
 
 
 
 
 
 
 Connect for impact
 
 
 
 
 
 
 
 
 Our exceptional team of professionals across the globe are solving some of the world&rsquo;s most complex business problems, as well as directly supporting our communities, the planet, and each other. Know more in our Global Impact Report and our India Impact Report.
 
 
 
 
 
 
 
 
 Empower to lead
 
 
 
 
 
 
 
 
 You can be a leader irrespective of your career level. Our colleagues are characterised by their ability to inspire, support, and provide opportunities for people to deliver their best and grow both as professionals and human beings. Know more about Deloitte and our One Young World partnership.
 
 
 
 
 
 
 
 Inclusion for all
 
 
 
 
 
 
 
 
 
 
 At Deloitte, people are valued and respected for who they are and are trusted to add value to their clients, teams and communities in a way that reflects their own unique capabilities. Know more about everyday steps that you can take to be more inclusive.
 
 
 At Deloitte, we believe in the unique skills, attitude and potential each and every one of us brings to the table to make an impact that matters.
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Drive your career
 
 
 
 
 
 
 
 
 
 
 At Deloitte, you are encouraged to take ownership of your career. We recognise there is no one size fits all career path, and global, cross-business mobility and up / re-skilling are all within the range of possibilities to shape a unique and fulfilling career. Know more about Life at Deloitte.
 
 
 
 
 
 
 
 
 
 
 Everyone&rsquo;s welcome&hellip; entrust your happiness to us
 
 
 
 
 
 
 
 Our workspaces and initiatives are geared towards your 360-degree happiness. This includes specific needs you may have in terms of accessibility, flexibility, safety and security, and caregiving. Here&rsquo;s a glimpse of things that are in store for you.
 
 
 
 
 
 
 
 
 
 Interview tips
 
 
 
 
 
 
 
 We want job seekers exploring opportunities at Deloitte to feel prepared, confident and comfortable. To help you with your interview, we suggest that you do your research, know some background about the organisation and the business area you&rsquo;re applying to. Check out recruiting tips from Deloitte professionals.
 
</div>

Internal Communication Specialist

mCaffeine

<div>
 
 
 About us/Company overview:
 
 
 
 mCaffeine is India&rsquo;s 1st&ZeroWidthSpace; caffeinated personal care brand with an exciting range of Caffeinated products for young and aspiring millennials. We believe in Confidence over all skin &amp; body biases. Redefining the age-old notions of beauty associated with colour, we never sell insecurities. We have vowed not to make fairness products. At mCaffeine beauty has no colour or gender. It's about you. You are a revolution, a culture, a routine, a high, and essentially now - a Lifestyle. You are Bold, Young, and Confident.
 
 
 
 
 
 
 Come, join the pack!
 
 
 
 
 
 
 
 Job Overview:
 
 
 
 The E-commerce Operations Executive for mCaffeine will be responsible for managing and coordinating distribution operations for sales channels, ensuring the accurate and efficient handling of orders processing, maintaining Order-Delivery KPIs, and managing escalations and GRN/RTV.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Review and verify incoming orders, ensuring accuracy and completeness.
 </li>
 <li>
 Accurately input order details into the order processing system/ excel.
 </li>
 <li>
 Monitor and track the status of orders, from the point of entry to delivery and GRN discrepancies.
 </li>
 <li>
 Collaborate with cross-functional teams, including sales, marketing, and production, to optimize order processing and delivery processes.
 </li>
 <li>
 Ensure a high level of responsiveness to mails/ calls.
 </li>
 <li>
 Address and resolve any quality-related concerns or deviations.
 </li>
 <li>
 Maintain accurate records of orders, invoices, and related documents.
 </li>
 <li>
 Generate reports on order processing performance and share insights with management.
 </li>
 <li>
 Identify opportunities for process optimization and implement best practices.
 </li>
 <li>
 Coordinate with channel partners for RTV and related operations alignments
 </li>
 </ul>
 
 
 
 
 
 Qualifications:
 
 
 <ul>
 <li>
 Previous experience in order processing, e-commerce operations, or a similar role is advantageous.
 </li>
 <li>
 Proficiency in Excel / Microsoft Office applications.
 </li>
 <li>
 Knowledge of inventory management systems and order tracking tools.
 </li>
 <li>
 Strong attention to detail, excellent organizational and stakeholder management skills, and the ability to work under pressure.
 </li>
 <li>
 Effective communication and crisp email writing.
 </li>
 </ul>
 
 
 
 
 
 Social Media handles:
 
 
 
 Website - https://www.mcaffeine.com/pages/about-us
 
 
 LinkedIn - https://www.linkedin.com/company/mcaffeine/mycompany/
 
 
 Instagram - https://www.instagram.com/mcaffeineofficial/
 
 
 
 
 
 
 Contact us:
 
 
 
 Careers &ndash; career@mcaffeine.com
 
</div>

Sr. Executive - Ecommerce Operations

Aditya Birla Fashion and Retail Ltd.

<div>
 
 The Brand Marketing Manager will be the key driver behind building, maintaining and driving the Galleries Lafayette brand in India. This role will drive brand strategy, campaigns and communication, awareness, footfall, online / offline media management, performance marketing and engagement through strategic brand marketing initiatives. The ideal candidate will possess a strong understanding of and experience in
 
 Luxury, Brand (Lifestyle, and FMCG) industries
 
 and focused brand management, go-to market, campaign management, digital / social media and brand content. Sucess in this role requires
 
 a creative bent of mind,
 
 an eye for detail with a passion for luxury retail.
 
 
 
 
 
 
 Brand Awareness and Consumer Relationship
 
 
 <ul>
 <li>
 Conceptualize and execute strategies, campaigns, media and content that drive brand affinity and increase customer walk-ins at the store.
 </li>
 <li>
 Continuously work on improving consumer experience by elevated customer engagement and designing solutions for customer retention.
 </li>
 <li>
 Monitor and analyze customer traffic and engagement metrics to facilitate development of action plans to address customer needs.
 </li>
 <li>
 Identify and develop customer insights of core TG (HNI/UHNI)
 </li>
 </ul>
 
 
 
 
 Brand Custodian
 
 
 <ul>
 <li>
 Create and enforce brand guidelines, ensuring consistency across all marketing channels and customer touchpoints.
 </li>
 <li>
 Act as the key driver of the Galleries Lafayette brand identity and brand strategy in India, across all campaigns and brand initiatives.
 </li>
 <li>
 Develop and manage a comprehensive communications strategy, including brand design, Online/ offline media management, In store communication and all other consumer facing touch points.
 </li>
 <li>
 Build and develop the brand profile including but not limited to creation and maintenance of brand guidelines.
 </li>
 </ul>
 
 
 
 
 Go to market campaigns
 
 
 <ul>
 <li>
 Conceptualize and execute monthly and seasonal go-to-market campaigns that align with brand objectives. Maintain weekly, monthly quarterly calendar with tracker and ROI reporting.
 </li>
 <li>
 Identify suitable campaign insights that will enable brand differentiation and offer the business a competitive edge in the market.
 </li>
 <li>
 Coordinate with cross-functional teams to ensure timely execution of campaign and its effectiveness.
 </li>
 </ul>
 
 
 
 
 Agency, vendors and media management
 
 
 <ul>
 <li>
 Be the SPOC for all agencies, media companies, partners, freelances and vendors. Develop and establish relationships with agencies (creative, digital &amp; media), consultants and media companies, control budgets for each and track ROI.
 </li>
 <li>
 Collaborate with stakeholders to design, plan and execute all brand communications across campaigns, in-store events, promotions, and activations.
 </li>
 <li>
 Analyze the effectiveness of brand initiatives and come up with alternate strategies for better engagement.
 </li>
 <li>
 Drive performance marketing, media planning and daily ROAS optimization for all paid media across social, search, affiliations, offline, WhatsApp, email and other paid channels. Budget planning, optimization and reporting will be critical.
 </li>
 <li>
 Ensure homogenous brand communication across all channels in keeping with GL luxury experience and brand guidelines.
 </li>
 </ul>
 
 
 
 
 Beauty Marketing and activations
 
 
 <ul>
 <li>
 Plan, design and execute marketing programs and activities to establish and maintain brand presence in the market with a focus on category growth and market share.
 </li>
 </ul>
 
 
 
 
 Seasonal Opportunities
 
 
 <ul>
 <li>
 Strategically leverage key cultural events such as Diwali, weddings, Christmas etc to create unique marketing opportunities and promotions.
 </li>
 </ul>
 
 
 
 
 Social Media Marketing
 
 
 <ul>
 <li>
 Develop, design and execute social media campaigns that enhance brand visibility and engagement.
 </li>
 <li>
 Monitor trends and adapt strategies to maintain relevance brand communications for GL.
 </li>
 </ul>
 
 
 
 
 Content Creation
 
 
 <ul>
 <li>
 Ensure brand design and content creation is on-brand across all platforms, ensuring alignment with brand voice and strategic objectives.
 </li>
 <li>
 Ideate, plan and execute content that covers the goings on in the store
 </li>
 <li>
 Collaborate with creative teams to produce compelling visual and written content.
 </li>
 </ul>
 
 
 
 
 External and Internal stakeholder relations
 
 
 <ul>
 <li>
 Owning and overseeing all brand communication from pitch to final execution to ensure all partner brand guidelines and objectives are fulfilled.
 </li>
 </ul>
 
 
 <ul>
 <li>
 Manage internal (Store/ retail/ ecommerce/ CRM) and external communications for all brand marketing initiatives, including internal stakeholder alignment, efficient relations, and crisis management. Vendor management and budget control will be a crtitical part of this role.
 </li>
 </ul>
</div>

Brand Marketing Manager- Galeries Lafayette

Explore 101+ Executive social media in Mumbai this September. Find roles across top companies and apply now to boost your career.