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field marketing specialist, northeast Jobs in New York

field marketing specialist, northeast

marketing manager – field & digital demand generation Jobs in New York

marketing manager – field & digital demand generation

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senior marketing coordinator

field marketing lead

Axion

<div><h2 class="jobSectionHeader">About Us:
</h2>Founded in 2021, Axion Ray is at the forefront of transforming product quality and customer satisfaction in manufacturing. Our cutting-edge AI-powered platform empowers manufacturers to swiftly identify, thoroughly investigate, and effectively resolve quality issues while simultaneously elevating customer experiences and outcomes.
As trailblazers in end-to-end quality intelligence, we're setting new industry standards. Our innovative approach enables industrial, aerospace, consumer, and medtech manufacturers to harness the power of quality and post-market data, driving down costs and boosting business performance.
Our vision extends beyond mere problem-solving; we're committed to reshaping the future of manufacturing. By seamlessly integrating advanced AI technology with deep industry expertise, Axion Ray is paving the way for smarter, safer, and more efficient production processes across diverse sectors.
Backed by leading investors, including Bessemer Venture Partners, Amplo, Boeing, and RTX Ventures, Axion Ray is poised to lead the quality revolution in manufacturing.
About the Role:
We are seeking a Field Marketing Lead to help define and execute Axion&rsquo;s field marketing and events strategy across both digital and in-person channels. This role is a key driver of how Axion engages with prospects and customers, partners, and investors through high-impact experiences that generate pipeline and amplify Axion&rsquo;s brand in the market.
This person will lead the full lifecycle of Axion&rsquo;s event and field marketing programs, spanning in-person industry conferences, digital webinars, as well as corporate events like our Customer Advisory Board (CAB) and annual partner conferences. This may also include thought leadership activations &mdash; dinners, panels, and executive sessions that strengthen our ecosystem visibility.
The ideal candidate thrives in building something from the ground up. You&rsquo;ll balance strategy and execution to define a scalable event framework while owning the tactical delivery that brings it to life. You&rsquo;ll collaborate cross-functionally with leadership and engage directly with customers and partners to ensure Axion&rsquo;s events reflect our brand excellence and ambition.
Key Responsibilities:<ul><li>
Define and execute Axion&rsquo;s field marketing strategy across in-person and digital experiences.</li><li>
Own the planning, management, and execution of Axion&rsquo;s key events &mdash; from industry and partner conferences to owned gatherings like our CAB and thought leadership webinars.</li><li>
Lead webinar and virtual event programs, ensuring strong attendance, engagement, and follow-up that drives pipeline impact.</li><li>
Collaborate closely with Sales, Solutions, and Marketing teams to align field activities with go-to-market priorities and revenue goals.</li><li>
Partner with Axion&rsquo;s executive team and investors to co-create and activate visibility opportunities, including roundtables, panels, and showcases.</li><li>
Support event content strategies and speaker programs across Axion&rsquo;s target verticals and industries that resonate with enterprise buyers and C-level audiences.</li><li>
Establish operational excellence across logistics, vendor management, and measurement, ensuring every event delivers a strong return on experience and investment.</li><li>
Track, analyze, and report on field marketing performance, creating a feedback loop that informs ongoing strategy.</li><li>
Represent Axion&rsquo;s brand with professionalism and creativity, ensuring every touchpoint elevates our reputation with customers and partners.</li></ul>
Requirements:<ul><li>
5+ years of experience in field marketing, event marketing, or integrated marketing roles &mdash; ideally in a high-growth B2B SaaS, AI, or technology company.</li><li>
Proven ability to manage both digital and in-person events from webinars to large-scale conferences.</li><li>
Experience delivering successful events across industries and audiences, with a focus on crafting tailored narratives that drive ICP engagement.</li><li>
Demonstrated success working cross-functionally with GTM, marketing, and product teams in a fast-moving environment.</li><li>
Experience engaging with executive-level stakeholders across external customers, partners, and investors.</li><li>
Exceptional project management, organizational, and communication skills with a sharp eye for detail.</li><li>
Comfortable operating independently in a dynamic environment and building structure from the ground up.</li><li>
Passion for storytelling, brand experience, and curating moments that drive both business impact and connection.</li></ul><h2 class="jobSectionHeader"> 
Who You Are:</h2>
You&rsquo;re a builder and operator who thrives in fast-moving, high-accountability environments. You take pride in getting things done &mdash; thoughtfully, efficiently, and without drama. You&rsquo;re energized by ambiguity, skilled at bringing clarity, and comfortable flexing between strategy and execution.
You value feedback &mdash; giving it, receiving it, and acting on it &mdash; and you see collaboration as a competitive advantage, not a burden. You&rsquo;re low-ego but high-agency: you care about winning as a team more than being right individually. You move quickly, communicate directly, and make decisions grounded in impact and data.
You don&rsquo;t need constant direction &mdash; you create momentum. You take ownership for outcomes, and you expect the same from those around you.<h2 class="jobSectionHeader"> 
How We Operate:</h2>
We move fast, work smart, and hold ourselves to a high bar. Axion Ray isn&rsquo;t a 9&ndash;5 &mdash; it&rsquo;s a place for people who take pride in their craft and are motivated by meaningful work. We respect time off and boundaries, but we&rsquo;re also realistic: hard problems sometimes require weekend pushes or late-night thinking sessions. We support that balance &mdash; intensity with respect for recharge.
We stay highly collaborative and connected throughout the day &mdash; much of our communication happens over Slack. We move quickly, share feedback often, and keep discussions open so decisions and context flow freely. If you value crisp communication, rapid iteration, and a steady hum of collaboration, you&rsquo;ll fit right in.<h2 class="jobSectionHeader"> 
We:</h2><ul><li>
Collaborate deeply. Feedback is part of how we build &mdash; everyone has a voice, and ideas win on merit.</li><li>
Leave ego at the door. Titles don&rsquo;t define value; contribution does.</li><li>
Bias toward action. We iterate fast and favor progress over perfection.</li><li>
Communicate with clarity. Direct, transparent, and always in service of the mission.</li><li>
Act like owners. Everyone is accountable for outcomes, not just tasks.</li><li>
Sustain excellence. We push hard but don&rsquo;t glorify burnout &mdash; we&rsquo;re in this for the long game.</li></ul>
If you want to help shape a company redefining how manufacturing operates &mdash; and you thrive in a culture that rewards ownership, speed, and candor &mdash; you&rsquo;ll feel at home here<h2 class="jobSectionHeader"> 
What We Offer:</h2><ul><li>
Work with cutting-edge AI technology making a tangible impact in manufacturing</li><li>
Collaborative, mission-driven team and supportive leadership</li><li>
Generous time off</li><li>
Competitive compensation, equity, and benefits</li><li>
Lunch stipend&hellip;. And much more</li></ul> 
Ready to drive the future of manufacturing with AI? Apply today to join our team and help us build the category-defining platform for quality intelligence. 
 
Axion Ray is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.
Compensation Range: $130K - $160K</div>

Field Marketing Lead

Consumer Website Marketing Lead - Commerce

Storm2

<div>
 
 
 Head of Content
 
 
 
 
 Location:
 
 New York, NY (Hybrid)
 
 
 
 About the Company
 
 
 
 We are a fast-growing, market-leading SaaS platform that helps global organizations improve productivity and performance through advanced analytics and actionable insights. Our technology transforms complex data into meaningful recommendations that empower teams to work smarter, optimize business processes, and achieve operational excellence.
 
 
 
 About the Role
 
 
 
 We&rsquo;re seeking a
 
 Head of Content
 
 to lead our content marketing, creative, and brand storytelling initiatives. This is a senior leadership role overseeing a multidisciplinary team of writers, SEO specialists, designers, and creative partners. You&rsquo;ll develop and execute strategies that drive organic growth, build authority in our category, and create high-impact resources for enterprise buyers.
 
 
 The ideal candidate is a creative strategist and data-driven marketer who can balance storytelling with measurable performance, and who thrives in a collaborative, product-led growth (PLG) environment.
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Lead and inspire a team of content creators, strategists, and designers to produce high-quality content across all channels (web, social, email, blog, video, events).
 </li>
 <li>
 Develop and scale content strategies that fuel inbound demand, organic traffic, and lead generation.
 </li>
 <li>
 Use analytics, automation, and AI tools to optimize content performance and output.
 </li>
 <li>
 Serve as a visible thought leader and brand evangelist through speaking engagements, editorial contributions, and social media presence.
 </li>
 <li>
 Maintain a consistent, compelling voice across all written and visual content.
 </li>
 <li>
 Build relationships with publishers, influencers, and partners to expand reach and brand authority.
 </li>
 <li>
 Manage creative agencies, freelancers, and internal stakeholders to deliver high-quality, on-brand content.
 </li>
 <li>
 Partner with demand generation, product marketing, and sales enablement teams to align messaging with GTM priorities.
 </li>
 <li>
 Oversee design and copy standards to ensure creative excellence across marketing campaigns and brand assets.
 </li>
 <li>
 Establish editorial calendars, production goals, and performance metrics for the content team.
 </li>
 </ul>
 
 
 Requirements
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Marketing, Communications, Journalism, English, Design, or a related field (or equivalent experience).
 </li>
 <li>
 
 10+ years of experience
 
 in content marketing or creative leadership, ideally within B2B SaaS.
 </li>
 <li>
 Proven track record developing and scaling content strategies that drive measurable growth.
 </li>
 <li>
 Experience managing diverse creative teams, including writers, designers, and external partners.
 </li>
 <li>
 Strong editorial judgment, storytelling ability, and mastery of written English.
 </li>
 <li>
 Hands-on experience with CMS platforms (Webflow, HubSpot) and proficiency with Adobe Creative Suite or Figma.
 </li>
 <li>
 Comfortable analyzing data, optimizing content based on insights, and experimenting with new content formats.
 </li>
 <li>
 Excellent eye for design, typography, and brand consistency.
 </li>
 <li>
 Familiarity with HTML, CSS, or JavaScript is a plus.
 </li>
 <li>
 Portfolio of relevant work demonstrating creative range and content leadership.
 </li>
 </ul>
 
 
</div>

Head of Content Marketing

Snappy App

<div>Location: US, Remote (East Coast Preferred) 
Compensation: Transparency is paramount in our compensation structure. Total compensation for this role is market competitive, offering a base salary range of $95,000&ndash;$113,000 base, with an annual target bonus.<h2 class="jobSectionHeader">
About the Role</h2>
Snappy is looking for an Integrated Marketing Manager to own both field/event marketing and digital demand generation. You&rsquo;ll drive awareness, engagement, and pipeline by leading high-impact events, webinars, and digital campaigns in close partnership with Sales, Product Marketing, and Content teams.
This role is ideal for a data-driven marketer who thrives at the intersection of strategy and execution - someone who can balance the details of event logistics with the analytical rigor of forecasting, attribution, and performance optimization.<h2 class="jobSectionHeader">
You Will</h2><ul><li>
Lead end-to-end field marketing programs: trade shows, conferences, and events - owning logistics, vendor management, ROI tracking, and promotion.</li><li>
Help Forecast and plan event calendars and digital activities to ensure alignment with pipeline and revenue goals.</li><li>
Manage and execute webinars, ensuring strong alignment with content, product, and sales teams.</li><li>
Assist and collaborate with a paid media agency to run multi-channel campaigns (Google Ads, LinkedIn, Meta, etc.), optimizing for CAC, ROAS, and pipeline impact.</li><li>
Support and collaborate with an SEO vendor to help drive organic growth and optimize web performance.</li><li>
Partner with web/ops teams on CRO testing and site improvements to maximize conversion rates.</li><li>
Support ABM and integrated campaigns, ensuring proper attribution tracking across systems (HubSpot, Salesforce, Tableau, etc.).</li><li>
Partner closely with Sales team members to ensure programs support pipeline and revenue goals.<h2 class="jobSectionHeader">
You Have</h2></li></ul><ul><li>
5+ years in field marketing and digital demand generation, ideally in B2B SaaS or startup environments.</li><li>
Data-driven mindset with strong analytical skills to forecast, measure, and optimize campaign and event performance.</li><li>
Proven ability to forecast, budget, and execute events and campaigns.</li><li>
Strong understanding of marketing attribution models and ability to track pipeline/revenue impact.</li><li>
Experience working with and managing external vendors (paid media, SEO, etc.) for execution.</li><li>
Strong project management skills with sharp attention to detail.</li><li>
Hands-on experience with HubSpot, Salesforce, Google Analytics, Tableau, Posthog, Outreach and webinar platforms (ON24, Zoom, etc.).</li><li>
Excellent collaboration and communication skills across sales, marketing, and product teams.</li><li>
Ability to thrive in a fast-paced, high-growth environment managing multiple projects at once.</li></ul>
Bonus Points For<ul><li>
Experience with ABM strategies, CRO tools</li><li>
Creative eye</li><li>
Familiarity with attribution modeling or PLG strategies.</li></ul> 
Snappy is the award-winning, all-in-one gifting company that spreads joy, shares gratitude, and takes the guesswork out of gifting.
Founded in 2015, Snappy was named one of Inc.&rsquo;s fastest-growing companies in the Northeast in 2021, 2022, and 2023. Snappy is the trusted gifting and swag partner to over 43% of Fortune 100 companies as well as thousands of individuals who use Snappy for personal gifting. Snappy has sent more than five million gifts worldwide.
Snappy thrives on connecting people and cultivating meaningful relationships through the power of gratitude and gifting. Our recipient-picks experience ensures gift-givers send the perfect gift every time, for everyone, on every occasion.Snappy has been featured on Fortune&rsquo;s &quot;Best Small &amp; Medium Workplaces,&quot; &ldquo;Best Workplace for Millennials,&rdquo; and &ldquo;Best Workplace in Tech&rdquo; lists.
We've seen firsthand that our unique product and brand experience boosts employee morale, improves performance, and (most importantly!) spreads joy, so, of course, we practice what we preach! Here at Snappy, we believe wholeheartedly in building a culture of appreciation, dedication, and fun. We offer benefits and perks to our employees including but not limited to: Free healthcare, including vision and dental, generous 401k match, flexible PTO, paid family leave, Snappy Summer Fridays (which we enjoy year-round!) and Snappy gifts for employee recognition and appreciation.
Snappy's stance on diversity, equity and inclusion, its active focus on give-back programs, and its fundamental mission to spread joy through the power of gifting all lead the way in unlocking the power of human kindness at work.
Information collected and processed as part of your Snappy hiring process, including as part of your Snappy career profile and in any job applications you choose to submit, is subject to Snappy&rsquo;s California Privacy Notice for Staff Members and Job Applicants</div>

Marketing Manager – Field & Digital Demand Generation

Just Salad

<div><div>Just Salad is looking for a Field Marketing Specialist focused on our Northeast region to join the Marketing Team. As we expand into new neighborhoods and strengthen our presence in key markets, we need a driven, resourceful, and highly proactive Field Marketing Specialist to take our local marketing efforts to the next level.
This is not a desk job. As the Field Marketing Specialist for the Northeast region, you&rsquo;ll be on the ground, making things happen&mdash;building brand awareness, securing partnerships, and driving customer engagement. You&rsquo;ll seek out and execute high-impact marketing opportunities, working closely with store teams, community partners, and event organizers to grow the Just Salad brand.
We&rsquo;re looking for someone who is a natural connector, thrives on getting things done, and isn&rsquo;t afraid to strike up a conversation&mdash;whether it&rsquo;s with a local business owner, a corporate partner, or a customer. You need to be a self-starter who takes ownership, finds opportunities before they arise, and turns strategy into action. In line with Just Salad&rsquo;s mission to make everyday health and sustainability possible, you will also support initiatives to reduce Just Salad&rsquo;s environmental footprint.
Location: Greater Boston, Greater Hartford, or Greater New Haven
Reports To: Director of Field Marketing
Start Date: Jan 2026
Key Responsibilities Include:<ul>
<li>Serve as the local store marketing lead for two key regions: New England (Connecticut and Massachusetts) and New York Metro (Brooklyn, Queens, and Long Island).</li>
<li>Be the Face of Just Salad: Build relationships, support store teams, and represent the brand at local activations across your markets. Frequent travel required.</li>
<li>Find &amp; Secure Opportunities: Proactively source events, partnerships, and grassroots activations that drive local awareness and traffic.</li>
<li>Measure &amp; Optimize: Track performance of activations and partnerships, using results to refine future strategy.</li>
<li>Execute Flawlessly: Plan and run promotions, events, and in-store programs end-to-end.</li>
<li>Partner with Store Teams: Work closely with District and Store Managers to ensure marketing efforts translate into sales and guest growth.</li>
<li>Stay Market-Smart: Monitor customer trends, competitor activity, and local dynamics to inform strategy.</li>
</ul>Our ideal candidate would have the following qualifications<ul>
<li>1-3+ years of field marketing or event experience (hospitality or retail preferred).</li>
<li>Proven track record of securing local event partnerships and executing activations.</li>
<li>Experience tracking and analyzing marketing activations, using data to optimize future efforts.</li>
<li>Experience planning and executing events, including vendor coordination.</li>
<li>Ability to capture high-quality on-the-ground content (photos/videos) for marketing use.</li>
<li>Bilingual (Spanish &amp; English) preferred.</li>
<li>Flexible schedule, including nights and weekends, to support events and store openings.</li>
<li>Proficiency in Google Suite &amp; project management tools.</li>
<li>A go-getter. You don&rsquo;t wait for direction&mdash;you take action.</li>
<li>A connector. You may not be the loudest person in the room, but you know how to build meaningful relationships.</li>
<li>A problem solver. If something doesn&rsquo;t go as planned, you figure it out and keep moving.</li>
<li>Execution-focused. Ideas are great, but you know real impact comes from getting things done.</li>
<li>Organized &amp; detail-oriented. You juggle multiple projects without dropping the ball.</li>
<li>Resilient. Fast-paced, ever-changing environments don&rsquo;t stress you out&mdash;they motivate you.</li>
<li>Willing to travel. You&rsquo;ll be visiting different Just Salad markets to build brand presence. Bachelor&rsquo;s degree preferred; equivalent experience considered.</li>
</ul>Travel Requirements:<ul>
<li>Willingness to travel approximately 60% of the time, depending on business needs.</li>
<li>Valid driver&rsquo;s license and access to a reliable personal vehicle required.</li>
<li>Frequent travel across assigned regions (New England and New York Metro).</li>
</ul>Benefits<ul><li>
Competitive annual salary: $66,300 &ndash; $70,000 + eligible for corp bonus</li><li>
Medical, Dental, and Vision Insurance</li><li>
Voluntary Long-Term Disability, Hospital Indemnity, Accidental Insurance, Life + AD&amp;D</li><li>
Paid Vacation, Sick days, and Holidays</li><li>
Employee Assistance Program (EAP)</li><li>
401(k) eligibility</li><li>
Pre-tax benefits (Commuter Benefits, FSA + HSA)</li><li>
Summer Fridays</li><li>
Fitness discounts</li><li>
Free Just Salad meals while working</li></ul>
About Us
Just Salad is a fast-casual restaurant chain with a mission to make everyday health and sustainability possible. The brand serves craveable, accessible, plant-centric meals made with homemade dressings, prepped-daily produce, from-scratch recipes and fresh, flavorful ingredients. Guests can choose from over 15 chef-designed salads, wraps, warm bowls, market plates, soups and smoothies, including classic offerings and rotating seasonal favorites. Empowering customers to &ldquo;Eat with Purpose,&rdquo; Just Salad is a Certified B Corporation&trade; and home to the world&rsquo;s largest restaurant reusable program, as well as the first U.S. restaurant chain to carbon label its menu and offer a Climatarian menu category. The company was founded in 2006 and has over 100 locations across New York, New Jersey, Connecticut, Florida, Illinois, Pennsylvania, Massachusetts and Washington D.C.</div>
INDMANAGE</div>

Field Marketing Specialist, Northeast

ＳＵＭＭＥＲ

<div><h4 class="jobSectionHeader">Who We Are</h4>

Summer is a Certified B Corp&reg; on a mission to restore financial freedom for the 46 million Americans burdened by student debt. We combine deep policy expertise with powerful technology to simplify every step of college cost planning and loan repayment. We have helped people save an average of $278 per month and more than $1.8 billion in total savings to date.

By partnering with leading employers, cities, and financial institutions, including ADP, the City of New York, Banc of California, Norton Healthcare, and the American Federation of Teachers, Summer helps millions of Americans move closer to a debt-free future.

Backed by $30 million in funding from top investors including Rebalance Capital, SemperVirens, QED Investors, General Catalyst, and Flourish Ventures, we're building the infrastructure that powers student loan relief and education affordability in America.
<h4 class="jobSectionHeader">
Your Role</h4>

As the Digital Marketing Manager, you'll be a key member of the marketing team reporting to the Director of Marketing. You'll lead digital execution across two core audiences: prospective partners (HR and government leaders evaluating student loan benefit solutions) and end users, the individuals who turn to Summer for help managing and reducing their student loan debt. You'll take the lead on executing digital campaigns across social media, email, and paid channels to build awareness, generate leads, and keep users engaged. You'll also track performance data, support conference logistics, and collaborate closely with teammates to continuously improve how we reach and inspire our audiences. In this role you'll have a major impact and opportunity to help scale our growth engine.
<h4 class="jobSectionHeader">
What You'll Do</h4>
<ul><li>Execute paid and organic social media campaigns to reach prospect and end user audiences.</li>
<li>Manage Google advertising to drive prospect and end-user traffic and conversions.</li>
<li>Develop and implement SEO and GEO initiatives to improve organic traffic, ranking and local presence.</li>
<li>Help build and implement email sequences and nurture workflows that support acquisition and engagement.</li>
<li>Track, analyze and report on website analytics, social media metrics and campaign performance; deliver insights and optimization recommendations.</li>
<li>Support conference participation: logistics (booths, swag, shipping), pre-event digital promotion, on-site support as needed, and post-event follow-up campaigns.</li>
<li>Continuously test, optimize and document digital campaigns to improve cost-per-lead, conversion rates and funnel velocity.</li>
<li>Help guide marketing budget and spend for advertising and brand awareness initiatives.</li>
</ul><h4 class="jobSectionHeader">You Might Be a Fit If You Have</h4>
<ul><li>3&ndash;5 years of hands-on digital marketing experience, ideally at a startup or growth stage company.</li>
<li>Proven experience with LinkedIn advertising, Google Ads, SEO and email marketing.</li>
<li>Strong analytical skills with experience pulling insights from Google Analytics, social dashboards and digital campaign data.</li>
<li>Experience managing marketing automation, tracking campaigns, and measuring lead-gen ROI.</li>
<li>Excellent communication skills and ability to work cross-functionally (with product, content, sales, customer success).</li>
<li>Highly organized, self-driven, able to juggle multiple campaigns and deadlines while maintaining attention to detail.</li>
<li>Excellent writing skills to support content creation, including email copy, social media, and web copy.</li>
</ul>
Bonus points if you have
<ul>
<li>Experience supporting B2B2C or employee-benefit programs (where end-user and buyer audiences differ).</li>
<li>Experience working conferences or field marketing (event logistics, booth management, on-site support).</li>
</ul><h4 class="jobSectionHeader">The Details</h4>

Compensation: 95K-110K base + equity + comprehensive benefits (for FTE roles only) 
Work Setup: Remote (U.S.) 
Status: Full-time
<h4 class="jobSectionHeader">
Work Environment</h4>

Summer is a remote-first company with team members across the U.S. We collaborate asynchronously and meet virtually each week, with in-person gatherings for key moments during the year.
<h4 class="jobSectionHeader">
Why Join Summer</h4>

Summer is on a mission to help borrowers navigate and eliminate student debt. We partner with financial institutions, employers, and government agencies to provide digital tools that simplify the loan experience for millions of borrowers.

We're a mission-driven team that believes in solving real problems with real empathy. We care deeply about our users and each other. If you're excited about building technology that changes lives, we'd love to meet you.
<h4 class="jobSectionHeader">
How We Support You</h4>
<ul><li>Equity grant to share in Summer's success</li>
<li>100% employee-covered medical, dental, and vision insurance</li>
<li>401(k) plan with 3% match, fully vested day one</li>
<li>Home office setup reimbursement</li>
<li>Monthly lunch credits</li>
<li>Direct contributions toward your student loans</li>
<li>Up to 11 paid holidays + flexible PTO</li>
<li>Paid leave for family, health, or personal needs</li>
<li>Annual in-person events including Summer Camp and Summer Wonderland</li>
<li>And more!</li>
</ul><h4 class="jobSectionHeader">Equal Opportunity</h4>

Summer provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination or harassment of any kind. This policy applies to all employment terms and conditions, including recruiting, hiring, promotion, termination, compensation, and training.</div>

Digital Marketing Manager

L'Oréal

<div>
 
 Job Description
 
 
 
 
 Job Title: Director Digital &amp; Social , Education Professional Products Division
 
 
 
 Division: Professional Products Division
 
 
 Location: 10 Hudson Yards New York, NY 10001
 
 
 Reports to: Vice President Digital Education
 
 
 
 Who We Are
 
 
 
 For more than a century, L&rsquo;Or&eacute;al has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
 
 
 At L&rsquo;Or&eacute;al Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer-centric approach.
 
 Our brands portfolio includes L&rsquo;Or&eacute;al Professionnel, Kerastase, Redken, Matrix, and Pureology.
 
 Together, our brands lead the professional hair industry from market share and also Stylist Education. With over 60 years of Education, touching 400,000 stylists per year, a new era of Education is being created.
 
 
 
 Role Objective
 
 
 :
 
 We are seeking a highly motivated and experienced Digital Education &amp; Marketing Director to join our dynamic team. This critical role will support the VP of Digital Education &amp; Marketing on the overall strategy for Digital Education with a focus on Social Education on YouTube, and lead the division content strategy, digital education measurement and platform management for all brands. This role with lead creating PPD Multi Brand marketing campaigns to support priority education initiatives and ensure close collaboration with education and marketing teams. The ideal candidate will possess a deep understanding of digital platforms, content strategy, with focus on YouTube &amp; other social platforms and overall beauty.
 
 
 
 Job Responsibilities
 
 
 
 <ul>
 <li>
 Drive Digital Education for Salon Professionals:
 </li>
 <li>
 Support in building &amp; executing divisional digital education strategy for L'Or&eacute;al Professional Products brands salon professionals. Strategic planning includes the following areas : Content, Platforms, Marketing, Measurement and Data.
 </li>
 <li>
 Own development of playbooks and guidelines as key brand resources.
 </li>
 <li>
 Partner with Pro Activation and Pro A&amp;I Division leads to ensure cohesive planning. Collaborate with central Brand Pro Site &amp; DDX teams for overall visibility to education calendar for digital support.
 </li>
 <li>
 Collaborate with Cross Functional Partners in Education, Marketing and Retailer Teams to execute strategies to increase digital education reach.
 </li>
 </ul>
 <ul>
 <li>
 Lead Digital Education Measurement:
 </li>
 <ul>
 <li>
 Develop and maintain the social education dashboard, delivering monthly reporting with insightful analysis.
 </li>
 <li>
 Utilize advanced analytics tools like Traackr &amp; Rival IQ to track performance and identify trends.
 </li>
 <li>
 Conduct thorough competitive analyses to benchmark our digital education efforts and upskill the community on these learnings.
 </li>
 </ul>
 <li>
 Own L&rsquo;Oreal LMS Strategy &amp; Platform Management:
 </li>
 <ul>
 <li>
 Oversee the Access Learning Management System (LMS) strategy and serve as the primary brand point of contact.
 </li>
 <li>
 Ensure robust platform management, focusing on SEO optimization and continuous future planning/optimization. Partner with Global Access team on enhancements, programs and content.
 </li>
 </ul>
 <li>
 Support Integrated PPD Education Campaigns:
 </li>
 <ul>
 <li>
 Strategically plan and utilize marketing levers to support education initiatives with goal of driving ticket sales/sign ups, including media, CRM, social media, and other relevant channels. Manage any relevant fuel budget to support marketing levers and plans.
 </li>
 <li>
 Provide critical support for campaign creative development, briefing, and managing creative needs through Wrike, overseeing the routing process.
 </li>
 <li>
 Create comprehensive social kits for artists in collaboration with the Omni Education team, facilitating widespread deployment. Contribute to Pro media matrix needs in partnership with the Pro Activation Divisional team.
 </li>
 <li>
 Partner with Divisional and Brand A&amp;I leads for Pro Influencer guidelines, campaign support, and deliverables. Liaise with SalonCentric for education content needs for site, social and other platforms.
 </li>
 </ul>
 <li>
 Conduct Competitive Intelligence:
 </li>
 <ul>
 <li>
 Execute regular competitive audits and tracking across social media, LMS platforms, and 3rd party platforms to stay ahead of industry trends.
 </li>
 <li>
 Own Education research strategy/projects in partnership with Consumer Insights Team
 </li>
 <li>
 Liaise with the L&rsquo;Oreal CDMO team for Social, Content &amp; Analytics
 </li>
 </ul>
 <li>
 Lead 3rd Party Platform Execution &amp; Planning:
 </li>
 <ul>
 <li>
 Manage and plan education programs on key 3rd party platforms (e.g., Professional Schools, Salon Suite partners) to scale the reach of our brand education content, social assets, and new programs/pilots.
 </li>
 <li>
 Partner with the Sales teams leading these channels to create education packages &amp; measurement for brand digital education.
 </li>
 </ul>
 <li>
 Upskill On Digital Education:
 </li>
 <ul>
 <li>
 Develop and implement a comprehensive plan to support both internal and external education teams with essential digital upskilling around new platforms and content.
 </li>
 <li>
 Create and lead content upskilling program for Brand Artists &amp; Educators with focus on YouTube content needs.
 
 </li>
 </ul>
 </ul>
 
 Required Qualifications
 
 
 
 
 What We Are Looking For:
 
 
 
 <ul>
 <li>
 Bachelor's degree in Digital Marketing, Social Media, or a related field.
 </li>
 <li>
 8-10 years of experience in digital marketing, preferably within the beauty or salon industry.
 </li>
 <li>
 Proven track record of developing and executing successful digital education or digital content strategies across the large social plaforms: Meta, YouTube and TikTok.
 </li>
 <li>
 Deep understanding of social media platforms, content creation, and influencer marketing with special focus on YouTube.
 </li>
 <li>
 Strong understanding of the Beauty Industry
 </li>
 <li>
 Proactive and results oriented thinker who would flourish in an entrepreneurial environment
 </li>
 <li>
 Proficiency in MS Word, Excel and PowerPoint programs.
 </li>
 <li>
 Communicates clearly and succinctly in both oral and written forms
 </li>
 <li>
 Ability to translate product initiatives into relevant, Pro-facing brand educational and social moments
 </li>
 <li>
 Ability to collaboratively work in a fast-paced, deadline-driven environment
 </li>
 <li>
 Must demonstrate strong critical thinking, and problem-solving skills
 </li>
 <li>
 Highly organized with proven multi-tasking and project management skills
 </li>
 <li>
 Strong analytical skills and data-driven decision-making abilities
 
 
 </li>
 </ul>
 
 What&rsquo;s In It For You
 
 
 
 <ul>
 <li>
 Salary Range: $138,500-$200,800
 </li>
 <li>
 Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
 </li>
 <li>
 Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
 </li>
 <li>
 Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays &amp; More!)
 </li>
 <li>
 Access to Company Perks (VIP Access to L&rsquo;Or&eacute;al&rsquo;s Internal Shop for Discounted Products, Monthly Mobile Allowance)
 </li>
 <li>
 Learning &amp; Development Opportunities for Career Progression (Unlimited Access to E-learnings, Lunch &amp; Learn Sessions, Mentorship Programs, &amp; More!)
 </li>
 <li>
 Employee Resource Groups (Think Tanks and Innovation Squads)
 </li>
 <li>
 Access to Mental Health &amp; Wellness Programs
 
 
 </li>
 </ul>
 
 Don&rsquo;t meet every single requirement?
 
 At L'Or&eacute;al, we are dedicated to building a diverse, inclusive, and innovative workplace. If you&rsquo;re excited about this role but your past experience doesn&rsquo;t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
 
 
 We are an
 
 Equal Opportunity Employer
 
 and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
 
 
 If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting USApplicationAccommodation@support.lorealusa.com. If you need assistance to accommodate a disability, you may request an accommodation at any time.
 
 
 
 Our Safe Together Plan:
 
 Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other&rsquo;s health &amp; safety in mind.
</div>

Director, Digital & Social, Professional Products Division Education

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