content and social media manager Jobs in New York

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editorial stylist assistant, creative content team

freelance content creator

Berry Street

<div>
 
 About Us
 
 
 
 Berry Street is on a mission to transform how Americans eat through nutrition therapy. Berry Street's platform connects individuals needing evidence-based nutrition care with an expansive network of Registered Dietitians and AI-powered tools. From weight management, diabetes, and heart health to kidney disease, maternal health, and 25+ other conditions, Berry Street's clinical team delivers personalized nutrition interventions tailored to each patient's unique physiological and psychological needs, improving outcomes and reducing total cost of care. Berry Street works with some of the largest health plans, as well as leading health systems and innovative care management companies to serve diverse populations across all 50 states. Visit berrystreet.co to learn more.
 
 
 Since launching in January 2023, Berry Street has grown to over 1,400 providers on our platform and served hundreds of thousands of patients nationwide. We're a Series B company backed by leading investors like Northzone, Sofina, and FJ Labs, as well as notable angel investors including the founders of Revolut, Spring, Grow Therapy, and Tilly.
 
 
 
 About The Role (Freelance)
 
 
 
 We're looking for the best content creators to help us transform how Americans eat through nutrition therapy!
 
 
 We're looking for contracted content creators who can own the full content process: ideation, filming, editing, and fresh concept development rooted in our target audience. You should understand internet culture, know how to create lo-fi, scroll-stopping videos, and feel confident leading with authenticity on camera. The ideal creator knows how to bring scripts to life in a way that feels real, engaging, and native to social - not like an ad.
 
 
 To start, this will be a contracted role that will deliver 5-10 videos a month with the potential to grow into a retainer contract.
 
 
 
 Non-Negotiables:
 
 
 
 <ul>
 <li>
 A genuine love for capturing food and healthy lifestyle content: recipes, grocery hauls, nutrition tips, and everyday healthy-living moments, and the ability to speak about them authentically because this is already part of your life. Your current content creator work must reflect this type of content already
 </li>
 <li>
 The ability to generate ideas that cut through the noise and resonate with the Berry Street community: people looking for approachable, expert-backed nutrition support that feels human, relatable, and supportive
 </li>
 <li>
 Executes independently from concept to final edit, with guidance from our in-house creative team as needed.
 </li>
 <li>
 Brings a clear point of view, personal style, and high attention to detail to every piece of content
 </li>
 <li>
 Comfortable creating content for paid ads and understands how to adapt their style for performance-driven creative
 
 
 </li>
 </ul>
 
 Key Responsibilities:
 
 
 
 <ul>
 <li>
 Produce high-volume content to be used across paid ads and social media platforms
 </li>
 <li>
 Write scripts that align with our content pillars and performance best practices
 </li>
 <li>
 Own the process of finding and engaging our audience in unique, unexpected ways including hooks intros, editing styles, and finding authentic ways to speak to our audience
 </li>
 <li>
 Translate nutrition science and complex concepts into content that's relatable, digestible, and genuinely entertaining
 </li>
 <li>
 Stay deeply tapped into internet culture and understands which trends align with our brand and which to avoid
 </li>
 <li>
 Have an expert eye for editing techniques that will cut through the noise in social media
 </li>
 <li>
 Be able to turn around feedback from the team in a timely manner
 </li>
 <li>
 Be able to audit our reviews, comments, and Reddit to identify pain points that can be used as content ideas
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Proven experience creating content for brands, agencies, or have been able to scale your own social media channels
 </li>
 <li>
 Strong charisma and storytelling skills that translate well on video
 </li>
 <li>
 Proficiency in video editing and social media tools such as: Final Cut, CapCut, Canva, Adobe Creative Suite
 </li>
 <li>
 Deep understanding of social media best practices, algorithms, trends, and analytics
 </li>
 <li>
 Ability and discipline to operate independently
 </li>
 <li>
 Excellent communication and project management skills.
 </li>
 <li>
 NYC-based location (Not a requirement but nice to have)
 </li>
 <li>
 A portfolio of previous work you can share and/or social media handles with your work
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 To start, this will be a contracted role that will deliver 5-10 videos a month with the potential to grow into a retainer contract.
 </li>
 <li>
 The rate will be determined by candidate experience and qualifications
 </li>
 <li>
 The chance to drive impact within the healthcare landscape from day one
 </li>
 </ul>
</div>

Freelance Content Creator

Shake Shack

<div>
 *Our secret to leading the way in hospitality? We put our people first!*
 
 
 At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you&rsquo;ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.
 
 
 Join us and Be a Part of Something Good.
 
 
 *Job Description*
 
 
 Shake Shack is looking for a dynamic and highly creative Social Media Content Specialist to join our team. This person will help lead Shake Shack&rsquo;s creative storytelling on social, communicating our elevated food, sense of community and unmatched culture through an engaging, social-first lens. Core responsibilities include day-to-day creative concepting and execution, content management, and identifying creative trends on social media.
 
 
 This role is highly collaborative and will report directly to the Director of Social Media. Our ideal candidate is food, pop culture, and community-obsessed. They have a keen eye for great creative and provide a constant stream of innovative ideas. They&rsquo;re a hard-worker, creative problem solver, and a multi-tasker that will hit deadlines in a fast-paced environment. They have excellent verbal and written communication skills and impeccable attention to detail.
 
 
 *This position is primarily open to candidates who can work from our New York City Support Center Support which currently operates on a hybrid schedule of three days per week in the office but is open to candidates located in a commutable distance from the ATL Support Center.*
 
 
 
 Key Responsibilities
 
 
 
 Social media is an ever-changing field; although you will have some routine responsibilities, adaptability is key in this role. This list should give you a good idea of what your day-to-day obligations will be:
 
 
 <ul>
 <li>
 Conceptualize and lead the creation of compelling evergreen content, content series, and campaign content
 </li>
 <li>
 Own editorial content calendar for all social media platforms, supporting evergreen content and large-scale brand initiatives and identifying key moments in culture
 </li>
 <li>
 Lead execution of in-house and off-site photo and video shoots
 </li>
 <li>
 Manage a team of freelance content creators
 </li>
 <li>
 Maintain an elevated and cohesive aesthetic, persona and voice for Shake Shack on TikTok, Instagram/Stories, Facebook, X, LinkedIn and other social media platforms
 </li>
 <li>
 Write, edit, curate, schedule and publish original social media content that reflects our brand tone and voice
 </li>
 <li>
 Stay on top of trending content types, memes, graphics, and regularly share ideas on how to apply them for Shake Shack
 </li>
 <li>
 Work with community manager to source relevant user-generated content and stories
 </li>
 <li>
 Perform administrative work such as invoicing and budget tracking as needed
 
 
 </li>
 </ul>
 
 Skills &amp; Knowledge
 
 
 
 <ul>
 <li>
 Have on-set experience and a portfolio that demonstrates beautiful, imaginative, and strategic social content, copy, and campaigns
 </li>
 <li>
 Consider yourself a "creator" with a strong visual eye, eager to share and execute on new and interesting ideas
 </li>
 <li>
 Can be comfortable behind and in front of the camera
 </li>
 <li>
 Ability to capture and edit photo and video content for social media
 </li>
 <li>
 Strong knowledge of native social platform editing capabilities as well as editing tools and software
 </li>
 <li>
 Excellent grammar and written communication skills with an ability to adapt tone and voice to various audiences
 </li>
 <li>
 Obsessed with emerging platforms, digital culture, trends and technology
 </li>
 <li>
 Familiarity with social media tools (e.g., Sprout Social)
 
 
 </li>
 </ul>
 
 Experience
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree
 </li>
 <li>
 1-3 years of social media/content marketing experience
 </li>
 <li>
 Experience with social media content creation from concepting to execution
 </li>
 <li>
 Experience writing high-quality copy across multiple media types &ndash; including social media and blogs
 
 
 </li>
 </ul>
 
 Benefits At Shake Shack
 
 
 
 A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:
 
 
 <ul>
 <li>
 Weekly Pay and Performance bonuses
 </li>
 <li>
 Shake Shack Meal Discounts
 </li>
 <li>
 Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
 
 
 </li>
 </ul>
 * Medical, Dental, and Vision Insurance*
 
 
 * Employer Paid Life and Disability Insurance*
 
 
 * 401k Plan with Company Match*
 
 
 * Paid Time Off*
 
 
 * Paid Parental Leave*
 
 
 <ul>
 <li>
 Access to Employee Assistance Program on Day 1
 </li>
 <li>
 Pre-Tax Commuter and Parking Benefits
 
 
 </li>
 </ul>
 * Flexible Spending and Dependent Care Accounts*
 
 
 <ul>
 <li>
 Development and Growth Opportunities
 </li>
 <li>
 Eligibility criteria applies
 
 
 </li>
 </ul>
 Pay Range - $78,087.50 - $100,462.50Click the "*Apply*" button above to apply for this opening.
 
 
 *About Us*
 
 
 Beginning as a hot dog cart in New York City&rsquo;s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built&hellip;and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
 
 
 *Shake Shack is an Equal Opportunity Employer *
 
 
 All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
</div>

Social Media Content Specialist

People Inc.

<div>This assignment posting is for an Agency Worker opportunity with People Inc. The Agency Worker is paid by a staffing agency employer. Agency Workers will receive a W2 from the staffing agency reporting their earnings for tax purposes.<div>
Interim Digital Home Editor, BHG</div><div> 
BHG is seeking a temporary Home Editor to support digital content production and operations. You should have a strong foundation as a writer and editor, with familiarity with digital publishing best practices and working in a CMS, and a passion for lifestyle home content (decor and design, cleaning and organizing, home improvement, etc.). You will oversee freelance publishing and collaborate with the home team to support cross-platform initiatives.</div><div></div><div>
In this role, you will report to and work closely with our Home Director, and you will partner with our team of editors to produce high-quality content and editorial programs for BHG.com to support brand growth priorities.</div><div>
</div><div>
The Home Editor should have experience working in a fast-paced environment. You will be responsible for enforcing deadlines, generating on-brand article ideas, and maintaining a consistent publishing schedule. Strong organization, communication, and time management skills are essential.</div><div> 
Assignment Details:</div><div> 
40 hours a week</div><div>
Start date: 1/12/26</div><div>
End date: 6/5/26</div><div>
Hourly Rate: $35</div><div>
Location: Remote - US, Des Moines, IA, or NYC, NY</div><div> 
Assignment Responsibilities:</div><ul><li> 
50%: Edit and publish content from freelance writers</li><li><div>
20%: Pitch story ideas based on past performers, and write articles</div></li><li><div>
10%: Work with home team (Home Director, Associate Editor) to map out digital home edit calendar</div></li><li><div>
10%: Help produce best-in-class content for our sales and marketing collaborations as needed</div></li><li><div>
10%: Pitch in on ad hoc, team-wide initiatives to meet changing goals</div></li></ul><div> 
Education:</div><ul><li>
Bachelor's degree or equivalent training and/or experience</li></ul><div>
Experience:</div><ul><li>
3+ years of experience writing, editing, and curating digital content for a large digital publisher</li></ul><div>
Specific Knowledge, Skills, Certifications and Abilities:</div><ul><li>
A strong passion for home content. Experience in home or lifestyle content is preferred</li><li><div>
Self-driven; high degree of collaboration, organization, and positivity; ability to thrive in a fast-changing environment</div></li><li><div>
Able to meet strict deadlines and prioritize accordingly. Very organized</div></li><li><div>
Proficient in using CMS and editorial production tools</div></li><li><div>
Experience with SEO Research: AhRefs, Google Trends and other data insights</div></li><li><div>
Experience with analytics tools such as Looker and Google Analytics</div></li><li><div>
Experience with digital content workflow tools, such as AirTable</div></li></ul>
People Inc. is the largest print and digital publisher in America. Nearly 200 million people trust us each month to help them make decisions, take action, and find inspiration. People Inc.'s over 40 iconic brands include PEOPLE, Better Homes &amp; Gardens, Verywell, Food &amp; Wine, Travel + Leisure, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living.
Please be aware of fraudulent recruiters offering opportunities at People Inc. If you are in conversations about a job opportunity and wish to confirm its validity, please reach out directly to hrconcerns@people.inc.</div>

Interim Digital Home Editor, BHG

Betches Media

<div>
 
 About Us
 
 
 
 Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we&rsquo;ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.
 
 
 Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.
 
 
 This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.
 
 
 
 Description
 
 
 
 Are you a true social creator who lives and breathes storytelling, humor, and cultural conversation? Do you have a sharp eye for visuals, a witty writing style, and the ability to stop someone mid-scroll? If so, you might be exactly who we&rsquo;re looking for.
 
 
 Betches Media is seeking a full-time Social Content Manager &mdash; a creative powerhouse who can shape and grow the personal brand of our CEO across platforms. This isn&rsquo;t about copy-pasting trends or relying on templates. It&rsquo;s about original ideas, smart social strategy, and executing content that blends intelligence, humor, and cultural relevance.
 
 
 You&rsquo;ll capture her voice and presence authentically while elevating her visibility as a leader, thinker, and personality &mdash; all while aligning with Betches&rsquo; mission to be the leading platform for women&rsquo;s voices, culture, and entertainment.
 
 
 
 Roles &amp; Responsibilities
 
 
 
 <ul>
 <li>
 Own and execute a comprehensive content and brand strategy across relevant platforms (e.g., Instagram, TikTok, LinkedIn, Substack).
 </li>
 <li>
 Concept, film, shoot, edit, and publish high-quality original content (photo, video, reels, carousels, captions).
 </li>
 <li>
 Bring a strong design sensibility &mdash; crafting visuals and layouts that feel fresh, premium, and aesthetic.
 </li>
 <li>
 Write sharp, engaging copy that captures the CEO&rsquo;s voice, balancing humor and intelligence.
 </li>
 <li>
 Build smart distribution strategies to grow audience reach, engagement, and influence.
 </li>
 <li>
 Track performance, analyze insights, and optimize for growth and impact.
 </li>
 <li>
 Edit and publish natively in Instagram, TikTok, LinkedIn, and X; leverage in-app tools for scheduling and analytics.
 </li>
 <li>
 Stay ahead of cultural conversations, social trends, and platform shifts &mdash; translating them into content that feels fresh, not derivative.
 </li>
 <li>
 Manage her community via audience interactions (comments, DMs, mentions) to foster authentic engagement.
 </li>
 <li>
 Be on-site to capture real-time moments at events, media appearances, and behind-the-scenes.
 </li>
 <li>
 Collaborate cross-functionally with PR, Marketing, and Content teams to align messaging and maximize visibility.
 </li>
 <li>
 Support CEO-led initiatives, media appearances, and interviews with sharp, platform-first content.
 </li>
 <li>
 Ensure all visual content aligns with the CEO&rsquo;s personal brand, aesthetic, and the broader Betches identity.
 </li>
 <li>
 Maintain discretion and professionalism when handling sensitive information.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 A true creator: You concept, design, shoot, edit, and publish original content end-to-end.
 </li>
 <li>
 A visual thinker with strong design aesthetic skills, able to translate ideas into scroll-stopping creative.
 </li>
 <li>
 A sharp writer who nails voice, humor, and nuance &mdash; especially when writing for a CEO.
 </li>
 <li>
 Minimum of 3&ndash;5 years of experience in social content creation, personal branding, or media.
 </li>
 <li>
 Expert in Instagram, TikTok, LinkedIn, and X; Substack/newsletter experience is a plus.
 </li>
 <li>
 Comfortable producing content independently without templates or shortcuts.
 </li>
 <li>
 Strong POV on social marketing and what drives real engagement and growth.
 </li>
 <li>
 Highly organized, intelligent, and trustworthy &mdash; reliable in fast-moving environments.
 </li>
 <li>
 Quick, witty thinker with cultural fluency and a strong sense of humor.
 </li>
 <li>
 A genuine fan of Betches who understands the voice, tone, and influence of the brand.
 </li>
 <li>
 Pro-level creator on both Instagram and TikTok.
 </li>
 <li>
 Ability to work full-time (NYC hybrid) with 2&ndash;3 in-office days per week.
 
 
 </li>
 </ul>
 
 Compensation
 
 
 
 The expected annual base salary for this role is $70,000 - $100,000 a year. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below.
 
 
 
 Learn More About Our Culture And Perks
 
 
 
 
 Our DEI+ Commitment
 
 
 
 At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.
 
 
</div>

Social Content Manager

EBONY Media

<div>
 
 The Company
 
 
 
 Since 1945,
 
 EBONY
 
 has celebrated chronicled Black excellence and leadership worldwide. In January 2021, the iconic brand was relaunched under new ownership as
 
 EBONY
 
 Media Group, a diversified multi-platform media company. This is an exciting chapter for the beloved brand, and we are looking for talented, enthusiastic candidates to join our close-knit, highly collaborative team. We&rsquo;re calling all innovators and creators who want to be part of the legacy by helping shape
 
 EBONY
 
 &rsquo;s future
 
 
 
 The Role
 
 
 
 The
 
 Social Media Lead
 
 is responsible for elevating, expanding, and innovating EBONY&rsquo;s digital presence across all social platforms. This individual owns strategy, execution, team leadership, and audience performance, and will play a critical role in shaping how EBONY shows up in culture every day.
 
 
 The ideal candidate is
 
 digitally native
 
 , deeply fluent in multicultural storytelling, and has a proven track record of building high-engagement communities on Instagram, TikTok, YouTube, and emerging platforms. They understand cultural currency, audience behavior, and what it takes to scale reach and impact through intentional, authentic, and highly shareable content.
 
 
 This role also requires strong video expertise, especially vertical formats, along with creative direction and on-site capture experience at events, red carpets, and cultural moments. The Social Media Lead will manage mid-level Social Media Managers and guide early-career team members.
 
 
 
 What You Will Do
 
 
 
 
 Audience Growth and Content Strategy
 
 
 
 <ul>
 <li>
 Build a growth plan that increases reach, engagement, and meaningful community
 
 
 </li>
 </ul>
 Develop daily and weekly social content that aligns with
 
 EBONY
 
 &rsquo;s POV, brand identity, and cultural impact.
 
 
 Identify cultural moments, trending conversations, and opportunities to elevate
 
 EBONY&rsquo;
 
 s voice. Collaborate across editorial, creative, and video to develop
 
 social-first franchises
 
 , series, and recurring content formats.
 
 
 
 Video and Creative Production
 
 
 
 <ul>
 <li>
 Produce and direct vertical content at events, red carpets, photo/video shoots, and live moments.
 </li>
 <li>
 Review and approve social concepts, captions, and final output
 </li>
 <li>
 Develop with internal creative team on brand visual formats that strengthen the digital presence across platforms
 
 
 </li>
 </ul>
 
 Team Leadership
 
 
 
 <ul>
 <li>
 Manage and support mid-level Social Media Manager
 </li>
 <li>
 Set standards for creative excellence, platform performance, and workflow.
 </li>
 <li>
 Lead daily stand-ups, content reviews, and weekly planning processes.
 </li>
 <li>
 Maintain a high bar for communication, collaboration, and accountability.
 
 
 </li>
 </ul>
 
 Platform Management and Daily Execution
 
 
 
 <ul>
 <li>
 Oversees daily posting and engagement across all social platforms, including X, TikTok, YouTube, and LinkedIn, and Meta, ensuring consistent brand voice and performance.
 </li>
 <li>
 Use tools such as Sprout Social for scheduling, reporting, and publishing
 </li>
 <li>
 Maintain a comprehensive content calendar including planned and reactive content
 </li>
 <li>
 Manage comments, audience responses, and community guidelines
 </li>
 <li>
 Ensure content is optimized for each platform&rsquo;s best practices
 
 
 </li>
 </ul>
 
 Paid Social and Analytics
 
 
 
 <ul>
 <li>
 Support paid social campaigns when needed
 </li>
 <li>
 Review analytics weekly and monthly to guide content decisions
 </li>
 <li>
 Identify patterns and shifts in audience behavior to strengthen performance
 </li>
 <li>
 Present insights and recommendations to leadership
 
 
 </li>
 </ul>
 
 Cross Functional Collaboration
 
 
 
 <ul>
 <li>
 Work with teams across EBONY as needed to support brand activations, partnerships, and major moments
 </li>
 <li>
 Bring digital insights into creative development and campaign planning
 
 
 </li>
 </ul>
 
 Required Experience
 
 
 
 <ul>
 <li>
 Proven success scaling social presence for multicultural or culturally rooted brands, with measurable growth in followers, reach, and engagement.
 </li>
 <li>
 Deep fluency with major platforms (TikTok, YouTube, Meta, X, LinkedIn) and their distinct cultures, algorithms, and best practices.
 </li>
 <li>
 Strong experience in social video planning and execution, vertical formats, on-site capture, and creative direction.
 </li>
 <li>
 Demonstrated experience managing mid-level talent and supporting early-career creatives.
 </li>
 <li>
 Background in digital-first, creator-led, and community-centric organizations.
 </li>
 <li>
 Strong analytical skills with comfort using scheduling, reporting, and insights tools.
 </li>
 <li>
 Excellent captioning and creative storytelling skills tailored to platform and audience.
 
 
 </li>
 </ul>
 
 Preferred Experience
 
 
 
 <ul>
 <li>
 Experience authentically supporting Black audiences or diverse communities.
 </li>
 <li>
 Experience covering high-profile events, red carpets, or talent activations.
 </li>
 <li>
 Expertise in developing creator partnerships, influencer strategy, and platform relationship building.
 </li>
 <li>
 Ability to build digital franchises and recurring content formats.
 
 
 </li>
 </ul>
 
 Key Competencies
 
 
 
 <ul>
 <li>
 Creative vision and digital intuition.
 </li>
 <li>
 Leadership presence and cultural fluency.
 </li>
 <li>
 Strong communication and organizational skills.
 </li>
 <li>
 Ability to work efficiently and deliver high-quality work.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 5+ years of progressive experience in social media management, digital content creation, and platform strategy (with at least 3 years in a managerial role).
 </li>
 <li>
 Deep expertise in major platforms and emerging social technologies.
 </li>
 <li>
 Demonstrated expertise with CMS platforms (WordPress and others) and a deep understanding of how SEO, metadata, and accessibility standards drive cross-platform discovery, engagement, and audience growth. Brings a social-first mindset and the ability to translate EBONY&rsquo;s storytelling into high-impact digital experiences that lead the marketplace.
 </li>
 <li>
 Demonstrated experience in leading teams and building high-performing social media operations.
 </li>
 <li>
 Exceptional attention to detail, brand alignment, and cultural relevance in storytelling and design.
 </li>
 <li>
 Outstanding communication and collaboration skills, with the ability to influence and align cross-functional teams.
 </li>
 </ul>
</div>

Social Lead

Ebony Media

<div>THE COMPANY:
Since 1945, EBONY has celebrated chronicled Black excellence and leadership worldwide. In January 2021, the iconic brand was relaunched under new ownership as EBONY Media Group, a diversified multi-platform media company. This is an exciting chapter for the beloved brand, and we are looking for talented, enthusiastic candidates to join our close-knit, highly collaborative team. We&rsquo;re calling all innovators and creators who want to be part of the legacy by helping shape EBONY&rsquo;s future
THE ROLE:
The Social Media Lead is responsible for elevating, expanding, and innovating EBONY&rsquo;s digital presence across all social platforms. This individual owns strategy, execution, team leadership, and audience performance, and will play a critical role in shaping how EBONY shows up in culture every day.
The ideal candidate is digitally native, deeply fluent in multicultural storytelling, and has a proven track record of building high-engagement communities on Instagram, TikTok, YouTube, and emerging platforms. They understand cultural currency, audience behavior, and what it takes to scale reach and impact through intentional, authentic, and highly shareable content.
This role also requires strong video expertise, especially vertical formats, along with creative direction and on-site capture experience at events, red carpets, and cultural moments. The Social Media Lead will manage mid-level Social Media Managers and guide early-career team members.
WHAT YOU WILL DO
Audience Growth and Content Strategy
<ul><li>Build a growth plan that increases reach, engagement, and meaningful community</li>
</ul>
Develop daily and weekly social content that aligns with EBONY&rsquo;s POV, brand identity, and cultural impact.
Identify cultural moments, trending conversations, and opportunities to elevate EBONY&rsquo;s voice. Collaborate across editorial, creative, and video to develop social-first franchises, series, and recurring content formats.
Video and Creative Production
<ul><li>Produce and direct vertical content at events, red carpets, photo/video shoots, and live moments.</li>
<li>Review and approve social concepts, captions, and final output</li>
<li>Develop with internal creative team on brand visual formats that strengthen the digital presence across platforms</li>
</ul>
Team Leadership
<ul><li>Manage and support mid-level Social Media Manager</li>
<li>Set standards for creative excellence, platform performance, and workflow.</li>
<li>Lead daily stand-ups, content reviews, and weekly planning processes.</li>
<li>Maintain a high bar for communication, collaboration, and accountability.</li>
</ul>
Platform Management and Daily Execution
<ul><li>Oversees daily posting and engagement across all social platforms, including X, TikTok, YouTube, and LinkedIn, and Meta, ensuring consistent brand voice and performance.</li>
<li>Use tools such as Sprout Social for scheduling, reporting, and publishing</li>
<li>Maintain a comprehensive content calendar including planned and reactive content</li>
<li>Manage comments, audience responses, and community guidelines</li>
<li>Ensure content is optimized for each platform&rsquo;s best practices</li>
</ul>
Paid Social and Analytics
<ul><li>Support paid social campaigns when needed</li>
<li>Review analytics weekly and monthly to guide content decisions</li>
<li>Identify patterns and shifts in audience behavior to strengthen performance</li>
<li>Present insights and recommendations to leadership</li>
</ul>
Cross Functional Collaboration
<ul><li>Work with teams across EBONY as needed to support brand activations, partnerships, and major moments</li>
<li>Bring digital insights into creative development and campaign planning</li>
</ul>
Required Experience
<ul><li>Proven success scaling social presence for multicultural or culturally rooted brands, with measurable growth in followers, reach, and engagement.</li></ul>
<ul><li>Deep fluency with major platforms (TikTok, YouTube, Meta, X, LinkedIn) and their distinct cultures, algorithms, and best practices.</li></ul>
<ul><li>Strong experience in social video planning and execution, vertical formats, on-site capture, and creative direction.</li></ul>
<ul><li>Demonstrated experience managing mid-level talent and supporting early-career creatives.</li></ul>
<ul><li>Background in digital-first, creator-led, and community-centric organizations.</li></ul>
<ul><li>Strong analytical skills with comfort using scheduling, reporting, and insights tools.</li></ul>
<ul><li>Excellent captioning and creative storytelling skills tailored to platform and audience.</li></ul>
Preferred Experience
<ul><li>Experience authentically supporting Black audiences or diverse communities.</li>
<li>Experience covering high-profile events, red carpets, or talent activations.</li>
<li>Expertise in developing creator partnerships, influencer strategy, and platform relationship building.</li>
<li>Ability to build digital franchises and recurring content formats.</li>
</ul>
Key Competencies
<ul><li>Creative vision and digital intuition.</li>
<li>Leadership presence and cultural fluency.</li>
<li>Strong communication and organizational skills.</li>
<li>Ability to work efficiently and deliver high-quality work.</li>
</ul>
Qualifications
<ul><li>5+ years of progressive experience in social media management, digital content creation, and platform strategy (with at least 3 years in a managerial role).</li>
<li>Deep expertise in major platforms and emerging social technologies.</li>
<li>Demonstrated expertise with CMS platforms (WordPress and others) and a deep understanding of how SEO, metadata, and accessibility standards drive cross-platform discovery, engagement, and audience growth. Brings a social-first mindset and the ability to translate EBONY&rsquo;s storytelling into high-impact digital experiences that lead the marketplace.</li>
<li>Demonstrated experience in leading teams and building high-performing social media operations.</li>
<li>Exceptional attention to detail, brand alignment, and cultural relevance in storytelling and design.</li>
<li>Outstanding communication and collaboration skills, with the ability to influence and align cross-functional teams.</li></ul></div>

Explore 201+ Freelance content creator in New York this December. Find roles across top companies and apply now to boost your career.

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