marketing associate

marketing manager

brand & content marketing manager Jobs in New York

brand & content marketing manager

digital growth marketing manager Jobs in New York

digital growth marketing manager

digital manager

content marketing manager

Neon

<div><h2 class="jobSectionHeader">About Neon</h2>
Neon is a global payments and e-commerce platform designed to help game publishers earn more money and independence from app stores. We believe commerce should be open and transparent: clear decisions, actionable insights, and aligned incentives. Founded by payments, fintech and gaming veterans, Neon focuses on product and partnership excellence: we share the playbook, co-pilot decisions, and abstract away risk and complexity for our customers. We&rsquo;re replacing old-school, black-box relics with clear, modern, and developer-centric infrastructure.
As an early team member, you&rsquo;ll have the opportunity to shape and scale Neon&rsquo;s product and culture, making a direct impact on our growth and success. You&rsquo;ll join a collaborative, diverse team from world-class companies like Apple, Affirm, Unity, and Visa, backed by renowned VC's including Thrive, a16z, Griffin Gaming, Ribbit, and Renegade. If you want to build disruptive technology, challenge the status quo, and help game creators thrive on their own terms, read on.<h2 class="jobSectionHeader"> 
About the Role</h2>
We&rsquo;re looking for a Brand &amp; Content Marketing Manager to own and amplify Neon&rsquo;s voice in the market. You will be the architect and operator behind our thought leadership, content programs, and event presence, helping establish Neon as the trusted partner for game studios going direct-to-consumer. This is a hands-on, high-impact role where you will create, manage, and distribute content across channels, partner closely across functions, and bring our story to life in front of developers and industry leaders.<h2 class="jobSectionHeader">
What You&rsquo;ll Do:</h2><ul><li>
Create thought leadership content including articles, case studies, and social videos, leveraging AI tools to maximize efficiency.</li><li>
Manage blog, social channels, and content calendar to maintain clear, consistent messaging.</li><li>
Plan and execute virtual and in-person events, webinars, and sponsorships.</li><li>
Build sales enablement assets such as decks, one-pagers, and playbooks.</li><li>
Run LinkedIn ads and email campaigns.</li><li>
Track and analyze performance data to improve content, campaigns, and overall impact.</li></ul><h2 class="jobSectionHeader">
What We Look For:</h2><ul><li>
2&ndash;4 years of B2B content marketing experience, ideally in SaaS or targeting game developers</li><li>
Strong writing skills with proven ability to create compelling content and manage social channels</li><li>
Hands-on experience running LinkedIn and email campaigns, with familiarity across tools like LinkedIn Campaign Manager, Sales Navigator, HubSpot, and Apollo.io</li><li>
Working knowledge of AI tools (ChatGPT or similar) to increase productivity, plus basic design and video editing skills using Canva, CapCut, or Figma</li><li>
SEO knowledge and analytics experience with Google Analytics and Search Console (a plus)</li><li>
Experience creating sales enablement assets and operating in 0-to-1 or 1-to-10 stage companies (a plus)</li></ul>
Join Neon. Shape the Future of Gaming
Compensation Range: $70K - $100K</div>

Brand & Content Marketing Manager

Priori

<div>
 
 Priori transforms how legal teams find, engage, and manage outside counsel, connecting them with the right talent at the right price for any need. With over a decade of experience partnering with legal teams, we provide access to flexible talent, a global law firm marketplace, and cutting-edge software for managing law firm panels and legal RFP workflows. Our software is designed to improve efficiency and transparency in legal service procurement and management.
 
 
 Priori is looking for a creative and organized Content Manager to help shape how we communicate across clients, prospects, media, partners, and the broader legal community. You&rsquo;ll support the development and execution of messaging, content strategy, and communications efforts that drive awareness, engagement, and growth.
 
 
 
 
 
 
 This is a cross-functional role that sits on the marketing team, reporting to the VP of Marketing and working closely with sales, product, and leadership teams. It&rsquo;s a great fit for someone with strong writing skills, a passion for storytelling, and a few years of experience building content programs or working in a communications role within the legal industry
 
 
 
 
 
 
 .
 
 What you'll d
 
 
 <ul>
 <li>
 o:Assist in developing and refining messaging and positioning to ensure consistent, compelling communication across channe
 </li>
 <li>
 lsHelp manage and execute our content calendar &ndash; including blog posts, newsletters, email campaigns, white papers, trend pieces, and mo
 </li>
 <li>
 reContribute to original research and signature reports, including survey design, writing, and promoti
 </li>
 <li>
 onSupport our thought leadership efforts by drafting and editing high-quality, engaging conte
 </li>
 <li>
 ntAssist in managing PR initiatives, including drafting press releases and maintaining a calendar of key announcemen
 </li>
 <li>
 tsEnsure consistency of brand voice across marketing channels, including web, email, and social med
 </li>
 <li>
 iaResearch speaking opportunities and help prepare and submit proposals for events, podcasts, and pane
 </li>
 <li>
 lsManage award submission processes and maintain a calendar of company and client recognition opportuniti
 </li>
 <li>
 esMaintain relationships with media contacts and help respond to inbound press inquiri
 </li>
 <li>
 esCollaborate with vendors and freelancers as needed for content production and distributi
 </li>
 <li>
 onUse tools like Salesforce.com, HubSpot, and WordPress to manage content workflows and track performan
 </li>
 </ul>
 
 
 
 
 
 ce
 
 Who you a
 
 
 <ul>
 <li>
 re:3+ years of experience in content marketing, communications, journalism, or
 </li>
 <li>
 
 PRFamiliarity with the legal industry or legal tech requi
 
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 <li>
 redExcellent writing and editing skills with the ability to adapt tone and style for different audien
 </li>
 <li>
 cesComfortable working on multiple projects at once and meeting deadlines in a fast-paced environm
 </li>
 <li>
 entCreative, curious, and detail-oriented, with strong organizational and project management ski
 </li>
 <li>
 llsBasic understanding of SEO best practices and digital content strat
 </li>
 <li>
 egyExperience working in CMS platforms (like WordPress) and with CRM/marketing automation tools (Salesforce.com, HubSp
 </li>
 <li>
 ot)A collaborative team player who&rsquo;s eager to learn, grow, and make an imp
 </li>
 </ul>
 
 
 
 act
</div>

Content Writer

<div>At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world&rsquo;s financial system we touch nearly 20% of the world&rsquo;s investible assets. 
We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about. 
Job Summary:
We are seeking a Marketing Content Lead to join the Product Marketing team, with a primary focus on supporting BNY&rsquo;s platforms business. This role will be instrumental in shaping and executing marketing content strategies that drive measurable commercial success, highlight the firm&rsquo;s differentiation, and position BNY as a thought leader across custody, liquidity, and investment services. 
This is a full-time contract opportunity based in New York City, Pittsburgh, or Remote with collaboration across U.S. and U.K. teams. The role requires balancing content creation, stakeholder management, and strategic planning to deliver against platform-level go-to-market priorities. 
Key Responsibilities:<ul><li>Content Strategy: Develop and execute marketing content strategies that align with platform go-to-market priorities and business goals, with a clear focus on commercial impact.</li><li> Messaging &amp; Positioning: Build and refine product positioning and messaging that resonates with clients, prospects, and the broader market.</li><li>Cross-Functional Collaboration: Partner with product, sales, relationship management, and marketing specialists to create impactful content across multiple channels.</li><li>Enterprise Campaigns: Collaborate with enterprise marketing teams to support thought leadership campaigns, regulatory initiatives, and firm-wide programs.</li><li>Strategic Planning: Contribute to 2026 content planning and go-to-market strategy, ensuring alignment across global teams in the U.S. and U.K.</li><li>Content Creation: Develop external-facing deliverables including articles, programs, and campaign assets to reinforce BNY&rsquo;s industry leadership.</li><li>Work Allocation: Balance responsibilities across content creation (~50%), stakeholder management (~30%), and strategic planning (~20%).</li></ul> 
Qualifications:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or related field (Master&rsquo;s preferred).</li><li>Content creation across multiple channels: thought leadership, websites, newsletters, white papers, and articles</li><li>Stakeholder management experience, both internal and external</li><li>Proven experience in product marketing or content marketing within financial services; investment marketing strongly preferred.</li><li>Demonstrated success in developing product positioning, messaging, and content strategies tied to commercial outcomes.</li><li>Strong writing, communication, and presentation skills; ability to craft thought leadership narratives and engage executive stakeholders.</li><li>Experience supporting enterprise-scale campaigns, regulatory programs, and industry thought leadership initiatives.</li><li>Knowledge of custody, fund administration, liquidity, or related investment ecosystem areas is highly desirable.</li><li>Ability to manage multiple stakeholders and collaborate effectively across regions and functions.</li></ul> 
Preferred Experience:<ul><li>Generalist marketing and content marketing background with emphasis on external content creation (beyond repurposing).</li><li>Experience contributing to thought leadership articles, regulatory programs, or enterprise-wide campaigns.</li><li>Familiarity with Workfront or other workflow/project management tools.</li><li>Exposure to AI tools for content development and optimization.</li><li>Comfort operating in a global, matrixed environment across U.S. and U.K. teams.</li></ul> 
Why Join Us:
This is a dynamic opportunity to take ownership of marketing content in a fast-evolving financial services landscape. You&rsquo;ll be part of a high-performing team at the forefront of digital transformation, with the ability to directly shape thought leadership, elevate brand positioning, and deliver measurable impact across BNY&rsquo;s platforms business. 
At BNY, our culture speaks for itself. Here&rsquo;s a few of our awards:<ul><li>
America&rsquo;s Most Innovative Companies, Fortune, 2024</li><li>
World&rsquo;s Most Admired Companies, Fortune 2024</li><li>
Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024</li><li>
Best Places to Work for Disability Inclusion, Disability: IN &ndash; 100% score, 2023-2024</li><li>
&ldquo;Most Just Companies&rdquo;, Just Capital and CNBC, 2024</li><li>
Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024</li><li>
Bloomberg&rsquo;s Gender Equality Index (GEI), 2023</li></ul>
<div>Pay Rate Range
<div><div><div><div>Min Pay Rate</div> <div>Max Pay Rate</div> <div>Currency</div> <div>Unit</div>
</div> 
<div><div>86.55</div> <div>108.19</div> <div>USD</div> <div>hourly</div>
</div> 
</div></div></div><div>Additional Notes
Applications will be accepted on an ongoing basis. 
This posting is for a contract assignment with Tundra Technical Solutions to provide services to Bank of New York (BNY). Please note that this is not a full-time employment opportunity. Candidates selected for this role will be engaged as contractors for the specified duration of the project. For any inquiries regarding the terms of the contract or engagement, please contact Tundra Technical Solutions directly. 

</div><div>Benefits Information
Optional benefits offering include medical, dental, vision and retirement benefits via Tundra Technical Solutions.</div></div>

Marketing Content Lead (contract)

iPullRank

<div>iPullRank is an eleven-year-old digital marketing remote agency based in New York City, founded by industry trailblazer Michael King. We&rsquo;re not here to follow trends&mdash;we set them. Our team blends technical expertise with creativity to deliver SEO, Content, and Generative AI services that drive results. We work with some of the biggest names across eCommerce, Financial Services, and Media brands, as well as ambitious mid-sized businesses, crafting strategies that don&rsquo;t just compete but dominate.<h3 class="jobSectionHeader">
Our Values: PROUD</h3>
At iPullRank, we live by our values:<ul>
<li>Proactive: We don&rsquo;t wait for problems&mdash;we solve them.</li>
<li>Reliable: When we commit, we deliver.</li>
<li>Outstanding: We aim for extraordinary, every time.</li>
<li>Urgent: Everything we do has efficiency and speed</li>
<li>Disciplined: Your goals are our mission.</li>
</ul>These principles shape every decision, every campaign, and every success story.<h3 class="jobSectionHeader">
What We Do</h3>
We specialize in SEO, Content, and Generative AI strategy and implementation, helping brands win today while building future-proof strategies for tomorrow. Whether it&rsquo;s cracking complex algorithms, crafting authentic, helpful content, or engineering AI solutions, we&rsquo;re the partner brands trust to stay ahead.<h3 class="jobSectionHeader">
Why Join Us?</h3>
At iPullRank, we&rsquo;re more than an agency&mdash;we&rsquo;re a team of thinkers, builders, and creators who believe the best ideas come from everywhere. We foster a culture where you&rsquo;re encouraged to grow, take ownership, and make a real impact. We&rsquo;re small enough to be nimble but big enough to work with global heavyweights like Rocket Mortgage, American Express, Nordstrom, Warner Music Group, Target, and Adidas.
We care about our people and back it up with competitive salaries, benefits, and opportunities to evolve into the marketer, content creator, SEO, or leader that you want to be. When you work with us, you&rsquo;re not just filling a role&mdash;you&rsquo;re shaping your career and redefining what&rsquo;s possible in marketing.
If you&rsquo;re ready to take on meaningful work with a team that challenges and inspires, we&rsquo;d love to hear from you.<h3 class="jobSectionHeader">
Position Description</h3>
iPullRank is looking for a Senior Content Strategist to join our team to facilitate content strategy projects for our various clients. This position will be responsible for leading and developing client-specific content strategy for an industry-leading financial services company and will work with other team members to execute on content campaigns and ensure that content objectives are being met. This role will complete content audits and develop keyword research. This role will develop content strategy, information architecture, brand messaging architecture and ensure governance models are followed. You will lead editorial development from topic ideation to content publication and work with internal production teams to ensure content is delivered to strategy and performance.
This role is ideal for someone looking to cross the chasm between content strategy and execution with an interest in agency experience. This job may be hybrid or remote. Salary range: $90-110K<h3 class="jobSectionHeader">
What You&rsquo;ll Do:</h3><ul>
<li>Develop multi-channel Content Strategy for a major home lending company to inform client content creation efforts that align with their business goals</li>
<li>Lead Content Strategy from client approval to reporting</li>
<li>Lead Monthly topic ideation, briefing, and implementation with an internal and external team of writers, editors, copyeditors and fact-checkers</li>
<li>Review data related to content performance and content potential to determine what content to build, optimize, and launch. Consistently track performance.</li>
<li>Perform extensive content audits</li>
<li>Lead ideation sessions for content creation</li>
<li>Work with other teams and manage projects to completion</li>
<li>Present content reporting and provide strategic recommendations based on performance and business goals</li>
<li>Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results</li>
<li>Write user stories to inform user experience and development</li>
<li>Develop models and specifications for metadata and taxonomy</li>
<li>Work with the SEO, Research &amp; Analytics team to design and execute tests and optimize strategy based on performance</li>
<li>Work with Content Promotion lead and Social Media strategist to develop strategies for promotion and distribution of content</li>
<li>Contribute to iPullRank inbound marketing efforts including blog posts and other forms of thought leadership</li>
</ul>Requirements<ul>
<li>6-8 years of experience in a similar content strategy position</li>
<li>Expertise in SEO, GEO and performance-based content marketing</li>
<li>Expertise in content pillar/cluster strategies and how content contributes to the customer journey</li>
<li>Experience developing and analyzing content in digital environments such as: content audits, content strategy recommendations, persona assessments, keyword research, taxonomy efforts, and applied usability learnings</li>
<li>Strong experience and understanding of digital marketing channels and measurement metrics, specifically SEO, but including email marketing, paid media and social media</li>
<li>Experience developing content for various verticals and multiple brand voices and tones and a talent for crafting data-driven stories</li>
<li>Highly proficient in Microsoft or Google applications: Excel/Sheets, Word/Docs and PowerPoint/Slides</li>
<li>Presentation and communication skills; the ability to explain our recommendations to clients in a clear, authoritative, and persuasive way</li>
<li>Previous experience with digital marketing tools such as SEMRush, Ahrefs, Google Analytics, Buzzsumo, Screaming Frog</li>
<li>Previous experience with a variety of Analytics platforms (GA4, GSC, Amplitude, Looker Studio)</li>
<li>Strong analytical skills to spot patterns and trends in data and to be able to apply those patterns to recommend strategies</li>
<li>Experience leveraging market segmentation in the development of Content Strategy</li>
</ul><h3 class="jobSectionHeader">Skills of interest:</h3><ul>
<li>Experience working in an agency environment</li>
<li>Experience with content-focused link building strategies</li>
<li>Experience with a variety of Content Management Systems</li>
<li>Experience with analytics platforms (GA4, GSC, Adobe, Amplitude)</li>
<li>Prior Experience with Conversion Rate Optimization (Optimizely, Unbounce) and Marketing Automation (Marketo, HubSpot) platforms</li>
</ul>Benefits<ul>
<li>Competitive salaries commensurate with experience</li>
<li>100% Medical, Dental, and Vision insurance</li>
<li>3 weeks of vacation</li>
<li>Paid sick days and holidays</li></ul></div>

Senior Content Strategist

FELFEL AG

<div><h4 class="jobSectionHeader">NICE TO MEET YOU!</h4>
FELFEL is New York&rsquo;s hottest food tech scale-up, changing the way people eat at work. Our smart fridges bring the city&rsquo;s best local chefs and trendiest restaurants straight to the office&mdash;every single day. We&rsquo;re all about great food, smart tech, and top-notch hospitality, making office meals something to look forward to. 
We&rsquo;re looking for a Digital Growth Marketing Manager to build and scale our digital marketing engine. This is a mid-level, hands-on role reporting directly to the VP Growth, where you&rsquo;ll own everything digital&mdash;from campaigns to analytics&mdash;helping FELFEL grow fast and smart.<h4 class="jobSectionHeader">
IN SHORT</h4>
This role is for someone who lives and breathes digital growth and wants to take full ownership of FELFEL&rsquo;s digital marketing presence. You&rsquo;ll be the go-to person for everything digital: building campaigns, optimizing our website, running A/B tests, analyzing data, and creating workflows that turn website visitors into qualified leads. 
You won&rsquo;t just be handed a playbook&mdash;you&rsquo;ll create it. We want someone who can spot opportunities, propose experiments, and translate results into growth strategies that work at scale. You&rsquo;ll work hand-in-hand with our content team to make sure every blog post, social ad, and landing page is fully optimized to drive traffic, capture leads, and move prospects through the funnel.<h4 class="jobSectionHeader">
YOUR RESPONSIBILITIES
</h4>In this role, you will:<ul><li> 
Build and Own Our Digital Strategy: Design and execute campaigns that move people from unawareness lead MQL SQL.</li><li>
Website Optimization: Manage our Squarespace website, improve speed, design, and SEO to increase visibility and conversions.</li><li>
Email Marketing &amp; Automation: Create email nurture flows, newsletters, and re-engagement campaigns in HubSpot to keep leads warm and moving through the pipeline.</li><li>
Landing Pages &amp; Lead Capture: Develop high-performing landing pages and forms for events, campaigns, and downloadable resources.</li><li>
Conversion Rate Optimization (CRO): Run A/B tests on CTAs, page layouts, and email subject lines to improve conversion rates.</li><li>
Campaign Analytics &amp; Reporting: Build dashboards in GA4 and HubSpot, analyze performance metrics like CTR, CPL, and MQL SQL rates, and use insights to refine campaigns.</li><li>
SEO &amp; Content Support: Collaborate with the content creator to ensure all content is optimized for search and integrated into lead generation workflows.</li><li>
Paid Campaign Support: Coordinate or manage LinkedIn Ads, Google Ads, and retargeting campaigns where needed.</li><li>
Cross-Functional Collaboration: Work closely with sales, accounts, and food teams to ensure digital marketing campaigns align with FELFEL&rsquo;s overall business goals.</li></ul><h4 class="jobSectionHeader">
YOUR PROFILE</h4><ul><li>
Experience: 3&ndash;5 years in digital marketing, growth marketing, or demand generation in B2B SaaS, food-tech, or e-commerce.</li><li>
Tools: Hands-on experience with HubSpot, Squarespace, GA4, GTM, LinkedIn Ads, Google Ads, Canva, and similar platforms.</li><li>
Growth Mindset: You understand the full lead funnel and know how to build scalable systems for awareness, lead generation, and conversion.</li><li>
Analytical Skills: You&rsquo;re comfortable diving into dashboards, pulling insights, and turning data into action.</li><li>
Hands-On Execution: You like working at a fast pace, building landing pages yourself, running A/B tests, and iterating quickly.</li><li>
Collaborative Spirit: You&rsquo;re comfortable working closely with the content team, sales team, and leadership to make sure campaigns align across departments.</li><li>
Strategic Thinking: You can plan big-picture growth initiatives but are also happy to roll up your sleeves to make them happen.</li></ul><h4 class="jobSectionHeader">
YOU WILL BE MEASURED BY</h4><ul><li>
Qualified leads generated (MQLs, SQLs)</li><li>
Conversion rates across landing pages, email campaigns, and funnels</li><li>
Pipeline contribution from digital campaigns</li><li>
Cost per lead (CPL) and other efficiency metrics</li></ul><h4 class="jobSectionHeader">
OUR BENEFITS</h4><ul><li>
Lots of delicious food in our own office FELFEL fridge</li><li>
The finest Italian coffee and tea, thanks to Gavetti, our innovative office coffee machine which will be launching soon to customers in NYC!</li><li>
Central location: Our office is located in the heart of New York City in Flatiron, within easy access to public transit, the Union Square Greenmarket, Eataly and other sources of culinary inspiration. Our Operations Center is in Greenpoint, Brooklyn.</li><li>
20 days of PTO and 10 holidays (some flexible)</li><li>
Comprehensive and affordable healthcare insurance options</li><li>
401k plan</li><li>
Paid parental leave</li><li>may change over time, these are a sample of what we have now.</li></ul><h4 class="jobSectionHeader">
APPLY NOW</h4>
We&rsquo;re looking forward to hearing from you! Please apply in the link!<h4 class="jobSectionHeader">
ABOUT US</h4>
FELFEL is a Swiss family-owned scale-up founded in 2013. The company is known for its &lsquo;FELFEL&rsquo; smart fridges and its coffee brand &lsquo;Gavetti&rsquo; for the office food market. In 2024 FELFEL launched as an innovative foodtech pioneer in the US. The company now serves around 1,000 locations in Switzerland and New York and employs around 150 employees in total. 
www.felfel.com<h4 class="jobSectionHeader">
FELFEL VALUES</h4>
We value hospitality, excellence, and community. We also believe diversity in experience only contributes to team growth and success. Every employee has the right to work in surroundings that are free from all forms of discrimination and harassment. It is our policy to provide equal employment opportunities (EEO) to all applicants without regard to race, religion, age, gender, disability, national origin, sexual orientation, or veteran&rsquo;s status. 
Discover more at: felfel.com 
 
Start: As soon as possible 
Employment level: Full-Time overtime exempt, preferred 
Pay: The pay for this role is $100'000-120'000/Year 
Location: New York City</div>

Digital Growth Marketing Manager

NYU Langone Health

<div>NYU Langone Health is a fully integrated health system that consistently achieves the best patient outcomes through a rigorous focus on quality that has resulted in some of the lowest mortality rates in the nation. Vizient Inc. has ranked NYU Langone the No. 1 comprehensive academic medical center in the country for three years in a row, and U.S. News &amp; World Report recently placed nine of its clinical specialties among the top five in the nation. NYU Langone offers a comprehensive range of medical services with one high standard of care across 6 inpatient locations, its Perlmutter Cancer Center, and over 320 outpatient locations in the New York area and Florida. With $14.2 billion in revenue this year, the system also includes two tuition-free medical schools, in Manhattan and on Long Island, and a vast research enterprise with over $1 billion in active awards from the National Institutes of Health.
 
 
For more information, go to NYU Langone Health, and interact with us on LinkedIn, Glassdoor, Indeed, Facebook, Twitter, YouTube and Instagram.

Position Summary: 
We have an exciting opportunity to join our team as a Senior Digital Content Manager.
 
 
We have an exciting opportunity to join our team as a Senior Digital Content Manager for the NYU Grossman Medical School and NYU Grossman Long Island Medical School web properties (med.nyu.edu &amp; medli.nyu.edu). 
This position will have a significant impact on the delivery of content across NYU Langone Health's far-reaching and influential .EDU websites, with a focus on developing and implementing a content strategy that meets the needs of the sites various audiences. This role will also be responsible for the ideation, creation, and execution of content that leverages cutting-edge technology to increase website engagement and promote the NYU Langone brand. 
Reporting to the Director, Digital Experience, this position will drive meaningful engagement on the .EDU websites through compelling storytelling that is guided by strategic insights and data.

Job Responsibilities:

Content Strategy
<ul>
<li>Develop and oversee an actionable website strategy to align with institutional goals.</li>
<li>Participate in relevant stakeholder meetings, bringing forward strategic perspectives and POVs based on insights, data, and website best practices.</li>
<li>Receive and analyze content requests from department and institutional stakeholders, with the goal of developing engaging digital experiences for the .EDU channels.</li>
<li>Manage multiple content initiatives at once and support development of a proactive .EDU content strategy agenda, identifying and embedding emerging trends and relevant audience insights to establish NYU Langone as a content leader in the web space.</li>
<li>Support the website needs of our research community, while identifying unique opportunities to promote their discoveries on internal and external channels.</li>
<li>Establish and maintain an editorial calendar to ensure timely and relevant content updates.</li>
<li>Define and incorporate audience insights and .EDU performance data to meet audience needs and improve the user experience.</li>
<li>Execute and enhance organic growth initiatives, focusing on improving search reach for strategic pages.</li>
<li>Collaborate with .ORG content lead for any cross-site dependencies or optimizations.</li></ul> 


Editorial and Content Development
<ul>
<li>Serve as the editorial lead for all .EDU content, overseeing the creation and curation of copy, graphics, and multimedia elements to ensure they meet organizational standards and objectives.</li>
<li>Ensure content consistency and quality across all .EDU initiatives, maintaining alignment with the brands voice and strategic goals.</li>
<li>Review and approve final content pieces, ensuring they effectively communicate the intended message and meet high-quality standards.</li>
<li>Lead a team of writers, editors, and other content creators, providing direction and feedback to ensure high-quality and engaging content.</li>
<li>Manage content timelines, workflows, and resource allocations, ensuring projects are delivered on time and within budget.</li>
<li>When needed, ability to craft original content in alignment with project requirements.</li></ul> 


Content Production and Governance
<ul>
<li>Establish content governance processes, guidelines, and standards; develop and communicate content standards and nuances for .EDU as needed.</li>
<li>Collaborate with peers to ensure that all content aligns with NYU Langones broader content strategy to increase reputation and amplify brand.</li>
<li>Become a subject matter expert on the component library in the Drupal content management system to support the development of engaging web experiences. Provide input into future component needs based on an understanding of website functionality gaps.</li>
<li>Evaluate performance against key performance indicators (KPIs) to make data-driven enhancements to site content.</li>
<li>Monitor and improve audience engagement across all .EDU initiatives.</li>
<li>Align SEO, GEO, and AI Search requirements against content strategy and audience needs.</li>
<li>Implement SEO, GEO, and AI Search strategy to optimize content for web platforms, improving organic visibility and driving traffic growth.</li></ul> 


Stakeholder Engagement and Collaboration
<ul>
<li>Collaborate cross-functionally with marketing technology, IT, brand, and other functional teams to build a world-class website experience.</li>
<li>Partner with fellow content leads to ensure content release schedules are aligned (when required) across all channels to reinforce consistent messaging and user experience.</li>
<li>Foster collaboration with internal and external stakeholders including world-renowned physicians, researchers, and subject matter experts to identify opportunities for new and curated content that meets the needs of various target audiences.</li>
<li>Meet with stakeholders to understand business requirements, and propose possible solutions given current website capabilities, content trends, and best practices.</li>
<li>Collaborate with the Media Relations team to effectively spotlight and optimize communications opportunities for media stories across assigned platforms.</li>
<li>Collaborate with Enterprise Communications team to effectively spotlight and optimize communication opportunities for internal distribution / promotion.</li>
<li>Partner with Brand Standards and Governance Lead to ensure all content aligns with NYU Langones brand guidelines.</li></ul> 


Leadership and Team Development
<ul>
<li>Lead, mentor, and develop a team of content professionals, fostering a culture of creativity, collaboration, and continuous improvement.</li>
<li>Set clear performance goals and provide regular feedback and professional development opportunities to team members.</li>
<li>Identify and address skill gaps within the team, facilitating training sessions or recruiting new talent as needed.</li></ul> 


Minimum Qualifications: 
To qualify you must have a 7-10 years of relevant experience in content strategy, website management, educational content development, or a closely related field 
Bachelors degree in Communications, Marketing, Journalism, or a related field 
Excellent writing, editing, and proofreading skills with a keen eye for detail 
Previous experience and/or ability to function as an editorial lead 
Passion for storytelling, content creation, and engaging web audiences 
Excellent verbal and written communication and collaboration skills, with a demonstrated track record of effective stakeholder management 
Ability to understand and learn from data-driven insights 
Proficiency in leveraging tools and platforms to improve content creation, distribution, and performance tracking 
Strong leadership skills with the ability to manage and inspire a team of creative professionals 
Experience working in content management systems (Drupal, Adobe Experience Manager, etc) 
Familiarity with best practices related to UX writing for websites and other digital tools and experiences 
Familiarity with website accessibility guidelines and best practices

Preferred Qualifications: 
Masters degree in Communications, Marketing, Journalism, or a related field 
Experience in content strategy, development, and management within the non-profit sector 
Experience in the healthcare industry, focusing on medical writing and content creation

Qualified candidates must be able to effectively communicate with all levels of the organization. 
 
NYU Langone Health provides its staff with far more than just a place to work. Rather, we are an institution you can be proud of, an institution where you'll feel good about devoting your time and your talents.

At NYU Langone Health, we are committed to supporting our workforce and their loved ones with a comprehensive benefits and wellness package. Our offerings provide a robust support system for any stage of life, whether it's developing your career, starting a family, or saving for retirement. The support employees receive goes beyond a standard benefit offering, where employees have access to financial security benefits, a generous time-off program and employee resources groups for peer support. Additionally, all employees have access to our holistic employee wellness program, which focuses on seven key areas of well-being: physical, mental, nutritional, sleep, social, financial, and preventive care. The benefits and wellness package is designed to allow you to focus on what truly matters. Join us and experience the extensive resources and services designed to enhance your overall quality of life for you and your family.
 
 
NYU Langone Health is an equal opportunity employer and committed to inclusion in all aspects of recruiting and employment. All qualified individuals are encouraged to apply and will receive consideration. We require applications to be completed online.

View Know Your Rights: Workplace discrimination is illegal.

NYU Langone Health provides a salary range to comply with the New York state Law on Salary Transparency in Job Advertisements. The salary range for the role is $81,325.15 - $115,000.00 Annually. Actual salaries depend on a variety of factors, including experience, specialty, education, and hospital need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

To view the Pay Transparency Notice, please click here</div>

Senior Digital Content Manager

Enterprise Content Strategist

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