marketing manager

content and social media manager Jobs in New York

content and social media manager

executive & social media assistant Jobs in New York

executive & social media assistant

marketing and social media manager Jobs in New York

marketing and social media manager

social content manager

social media manager

The Bowery Mission

<div>The Bowery Mission is a Christian, faith-based organization committed since the 1870s to serving people experiencing homelessness, hunger, and poverty. The Bowery Mission meets essential needs and creates transformative communities with men, women, children, and families in New York so that we can together overcome homelessness and poverty and flourish. 


As a key member of the Development Team, Content and Social Media Manager will develop and manage storytelling and digital content that elevates awareness, engagement, and support for the Mission. This role will lead content ideation and production across media formats, drive social media strategy, and ensure that storytelling reflects our values of compassion, dignity, and diversity.

The ideal candidate is a strong storyteller, social media native, and collaborative team player with a deep passion for justice and care for people experiencing homelessness and poverty. 


Specific responsibilities include but are not limited to:

Content Creation &amp; Storytelling
<ul>
<li>Develop compelling stories across multiple formats to raise awareness and support for The Bowery Mission.</li>
<li>Collaborate with the Director of Communications &amp; Marketing to maintain a content calendar.</li>
<li>Produce strategic donor-facing marketing collateral and support PR strategy.</li>
<li>Uphold a client-centered storytelling approach, coordinating interviews, photos, videos, and testimonials with sensitivity and informed consent.</li>
<li>Manage content protocols, including consent forms, style guides, and story archives.</li>
</ul>
Social Media Strategy
<ul>
<li>Lead the full content lifecycle across all platforms&mdash;from concept and creation to publishing and analytics.</li>
<li>Produce trend-aware, engaging, and on-brand social content to meet KPIs.</li>
<li>Act as The Bowery Mission&rsquo;s social media expert, monitoring trends, platform shifts, and best practices.</li>
<li>Analyze social performance and provide insights to improve engagement and reach.</li>
</ul>
Collaboration &amp; Support
<ul>
<li>Provide writing and content support across the organization, including fundraising, events, and program materials.</li>
<li>Draft boilerplates, program summaries, impact report content, and event scripts.</li>
<li>Support campaign planning with timely content for Direct Response Marketing.</li>
<li>Manage organizational style guide, ensuring clarity and consistency of messaging.</li>
<li>Maintain and organize The Bowery Mission&rsquo;s photo, video, and story libraries.</li></ul> 


Requirements: 
<ul>
<li>Embrace's the organization&rsquo;s Statement of Faith.</li>
<li>Bachelor&rsquo;s degree in Marketing, Communications, Media Production, or related field.</li>
<li>2&ndash;4 years of relevant professional experience (nonprofit experience a plus).</li>
<li>Strong compassion and commitment to serving vulnerable communities.</li>
<li>Exceptional storytelling, copywriting, and editing skills.</li>
<li>Proven ability to ideate, shoot, and edit compelling short-form social content.</li>
<li>Skilled in photography, videography, and editing tools (Splice, CapCut, Adobe Premiere, Canva, in-app editing suites).</li>
<li>Strong analytical skills and ability to translate insights into actionable strategies.</li>
<li>Excellent project management, time management, and attention to detail.</li>
<li>High integrity, with the ability to build trust with internal and external stakeholders.</li>
<li>Alignment with The Bowery Mission&rsquo;s Statement of Faith and Code of Conduct.</li></ul> 


Preferred:
<ul>
<li>Communication Skills: Exceptional writing and verbal skills; ability to adapt messaging for diverse audiences.</li>
<li>Teamwork &amp; Collaboration: Builds strong partnerships across internal teams and external stakeholders.</li>
<li>Strategic Thinking: Aligns communications efforts with organizational goals and anticipates trends.</li>
<li>Adaptability: Thrives in a dynamic environment with shifting priorities.</li></ul> 


Salary commensurate with relevant education &amp; experience: $70,000 - $78,000 annually. 
Due to the number of applications, we receive, we are only able to respond to qualified candidates who are selected for interviews. We sincerely appreciate all candidates for their interest in The Bowery Mission.</div>

Content and Social Media Manager

MNS REAL ESTATE

About Us: We&rsquo;re a fast-moving, creative-driven real estate and marketing team based in NYC. Our work spans luxury rentals, new developments, and innovative marketing solutions that connect people to the places they live. We are growing quickly and looking for a Social Media &amp; Marketing Manager who can elevate our digital presence while driving broader marketing initiatives across multiple projects.Who We&rsquo;re Looking For: You&rsquo;re a self-starter, a storyteller, and a strategic thinker. You understand how to build a brand through content, campaigns, and cohesive messaging. You can take an idea from concept to execution and thrive in a collaborative, high-performing environment. You&rsquo;re highly organized, proactive, and know how to balance creativity with data-driven decision-making.Primary ResponsibilitiesSocial Media Management<ul><li>Develop and execute high-level social media strategies that align with overall marketing and project goals</li><li>Create original content (graphics, photos, videos, copy) for Instagram, TikTok, LinkedIn, Facebook, and other emerging platforms</li><li>Manage daily posting, scheduling, and real-time community engagement</li><li>Monitor performance analytics and provide regular insights, reporting, and actionable optimizations</li><li>Stay ahead of social trends, platform updates, and new tools to keep our digital presence competitive</li></ul>Marketing Manager Responsibilities<ul><li>Build and execute marketing plans for new developments, lease-ups, and ongoing property marketing initiatives</li><li>Oversee branding consistency across digital, print, and on-site materials</li><li>Manage marketing calendars, campaign timelines, and deliverables across multiple projects</li><li>Coordinate with internal departments (creative, leasing, operations) to ensure cohesive and timely execution of campaigns</li><li>Lead content planning and creative direction for photo/video shoots, property spotlights, and neighborhood features</li><li>Develop email marketing campaigns, newsletters, and announcements</li><li>Conduct market research to understand competitive positioning, renter behavior, and emerging opportunities</li><li>Track KPIs across projects and provide insights that inform future strategy</li><li>Assist leadership in preparing presentations, marketing materials, proposals, and pitch decks</li><li>Manage relationships with external vendors (photographers, videographers, printers, freelancers) when needed</li></ul>Requirements:<ul><li>2+ years of experience in social media management, marketing, or digital content creation</li><li>Strong understanding of platform tools (Meta Business Suite, TikTok, Canva, CapCut, etc.)</li><li>Excellent writing, editing, and visual storytelling skills</li><li>Ability to think strategically while executing day-to-day tasks</li><li>Strong project management skills with the ability to meet multiple deadlines</li><li>Experience in real estate, lifestyle, or related industries is a plus&mdash;but not required</li></ul>SkillsCreative &amp; DesignAdobe Creative Cloud (InDesign, Photoshop, Illustrator, Premiere Pro, After Effects), Canva, Figma, Photography, Videography, Drone CaptureDigital MarketingSocial Media Strategy, Content Creation, SEO, Email Marketing (Constant Contact, Mailchimp), SMS Marketing, Trend ResearchPlatforms &amp; AnalyticsHootsuite, Later, Sprout Social, Meta Business Suite, TikTok Creative Center, Google Analytics 4, Google Ads, YouTube StudioWeb &amp; CMSWordPress, Shopify, Squarespace, Basic HTML/CSSAdvertisingMeta Ads, TikTok Ads, Google Ads (Search/Display), RetargetingProductivity &amp; Project ManagementGoogle Workspace, Microsoft Office, Asana, Monday.com, Airtable, TrelloAdditionalInfluencer Coordination, Community Management, A/B Testing, KPI Tracking, Brand StorytellingWhy Join Us?<ul><li>A creative, supportive, and fast-paced team</li><li>High-impact projects seen by thousands of renters, investors, and developers across NYC</li><li>Room to take initiative, lead projects, and make a visible impact</li><li>Flexible work options and a collaborative culture</li></ul>Competitive compensation and benefitsJob Type: Full-timePay: $80,000.00 - $90,000.00 per yearBenefits:<ul><li>401(k)</li><li>Health insurance</li></ul>Work Location: In person

Marketing and Social Media Manager

Betches Media

<div>
 
 About Us
 
 
 
 Betches Media is the ultimate digital media and lifestyle destination for women. As a pioneer in the humor and entertainment space, we&rsquo;ve built a powerful platform that connects with over 250M fans across social media, podcasts, web, events, and e-commerce. Our funny, honest, and candid approach resonates with women globally, creating a one-of-a-kind community.
 
 
 Now as a part of LBG Media, Betches is in an exciting new chapter, leveraging the global reach and innovation of our parent company to push the boundaries of creative media.
 
 
 This is your opportunity to be at the forefront of shaping the future of Betches Media and propel the brand through its next phase of growth.
 
 
 
 Description
 
 
 
 Are you a true social creator who lives and breathes storytelling, humor, and cultural conversation? Do you have a sharp eye for visuals, a witty writing style, and the ability to stop someone mid-scroll? If so, you might be exactly who we&rsquo;re looking for.
 
 
 Betches Media is seeking a full-time Social Content Manager &mdash; a creative powerhouse who can shape and grow the personal brand of our CEO across platforms. This isn&rsquo;t about copy-pasting trends or relying on templates. It&rsquo;s about original ideas, smart social strategy, and executing content that blends intelligence, humor, and cultural relevance.
 
 
 You&rsquo;ll capture her voice and presence authentically while elevating her visibility as a leader, thinker, and personality &mdash; all while aligning with Betches&rsquo; mission to be the leading platform for women&rsquo;s voices, culture, and entertainment.
 
 
 
 Roles &amp; Responsibilities
 
 
 
 <ul>
 <li>
 Own and execute a comprehensive content and brand strategy across relevant platforms (e.g., Instagram, TikTok, LinkedIn, Substack).
 </li>
 <li>
 Concept, film, shoot, edit, and publish high-quality original content (photo, video, reels, carousels, captions).
 </li>
 <li>
 Bring a strong design sensibility &mdash; crafting visuals and layouts that feel fresh, premium, and aesthetic.
 </li>
 <li>
 Write sharp, engaging copy that captures the CEO&rsquo;s voice, balancing humor and intelligence.
 </li>
 <li>
 Build smart distribution strategies to grow audience reach, engagement, and influence.
 </li>
 <li>
 Track performance, analyze insights, and optimize for growth and impact.
 </li>
 <li>
 Edit and publish natively in Instagram, TikTok, LinkedIn, and X; leverage in-app tools for scheduling and analytics.
 </li>
 <li>
 Stay ahead of cultural conversations, social trends, and platform shifts &mdash; translating them into content that feels fresh, not derivative.
 </li>
 <li>
 Manage her community via audience interactions (comments, DMs, mentions) to foster authentic engagement.
 </li>
 <li>
 Be on-site to capture real-time moments at events, media appearances, and behind-the-scenes.
 </li>
 <li>
 Collaborate cross-functionally with PR, Marketing, and Content teams to align messaging and maximize visibility.
 </li>
 <li>
 Support CEO-led initiatives, media appearances, and interviews with sharp, platform-first content.
 </li>
 <li>
 Ensure all visual content aligns with the CEO&rsquo;s personal brand, aesthetic, and the broader Betches identity.
 </li>
 <li>
 Maintain discretion and professionalism when handling sensitive information.
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 A true creator: You concept, design, shoot, edit, and publish original content end-to-end.
 </li>
 <li>
 A visual thinker with strong design aesthetic skills, able to translate ideas into scroll-stopping creative.
 </li>
 <li>
 A sharp writer who nails voice, humor, and nuance &mdash; especially when writing for a CEO.
 </li>
 <li>
 Minimum of 3&ndash;5 years of experience in social content creation, personal branding, or media.
 </li>
 <li>
 Expert in Instagram, TikTok, LinkedIn, and X; Substack/newsletter experience is a plus.
 </li>
 <li>
 Comfortable producing content independently without templates or shortcuts.
 </li>
 <li>
 Strong POV on social marketing and what drives real engagement and growth.
 </li>
 <li>
 Highly organized, intelligent, and trustworthy &mdash; reliable in fast-moving environments.
 </li>
 <li>
 Quick, witty thinker with cultural fluency and a strong sense of humor.
 </li>
 <li>
 A genuine fan of Betches who understands the voice, tone, and influence of the brand.
 </li>
 <li>
 Pro-level creator on both Instagram and TikTok.
 </li>
 <li>
 Ability to work full-time (NYC hybrid) with 2&ndash;3 in-office days per week.
 
 
 </li>
 </ul>
 
 Compensation
 
 
 
 The expected annual base salary for this role is $70,000 - $100,000 a year. Years of experience, skills, and other factors such as location are considered when determining the salary offered. Total compensation and offer package will include the following perks below.
 
 
 
 Learn More About Our Culture And Perks
 
 
 
 
 Our DEI+ Commitment
 
 
 
 At Betches, we are committed to building a diverse and inclusive workplace that empowers talent from many different backgrounds, experiences, and identities. We believe that true creativity and knowledge emerge when diversity and inclusion are fully embraced. We strive to create a workforce that reflects the diversity of our clients and our communities, recognizing that our journey towards excellence is ongoing. Together, we aim to foster an environment where everyone can contribute to and benefit from our shared success.
 
 
</div>

Social Content Manager

Ebony Media

<div>THE COMPANY:
Since 1945, EBONY has celebrated chronicled Black excellence and leadership worldwide. In January 2021, the iconic brand was relaunched under new ownership as EBONY Media Group, a diversified multi-platform media company. This is an exciting chapter for the beloved brand, and we are looking for talented, enthusiastic candidates to join our close-knit, highly collaborative team. We&rsquo;re calling all innovators and creators who want to be part of the legacy by helping shape EBONY&rsquo;s future
THE ROLE:
The Social Media Lead is responsible for elevating, expanding, and innovating EBONY&rsquo;s digital presence across all social platforms. This individual owns strategy, execution, team leadership, and audience performance, and will play a critical role in shaping how EBONY shows up in culture every day.
The ideal candidate is digitally native, deeply fluent in multicultural storytelling, and has a proven track record of building high-engagement communities on Instagram, TikTok, YouTube, and emerging platforms. They understand cultural currency, audience behavior, and what it takes to scale reach and impact through intentional, authentic, and highly shareable content.
This role also requires strong video expertise, especially vertical formats, along with creative direction and on-site capture experience at events, red carpets, and cultural moments. The Social Media Lead will manage mid-level Social Media Managers and guide early-career team members.
WHAT YOU WILL DO
Audience Growth and Content Strategy
<ul><li>Build a growth plan that increases reach, engagement, and meaningful community</li>
</ul>
Develop daily and weekly social content that aligns with EBONY&rsquo;s POV, brand identity, and cultural impact.
Identify cultural moments, trending conversations, and opportunities to elevate EBONY&rsquo;s voice. Collaborate across editorial, creative, and video to develop social-first franchises, series, and recurring content formats.
Video and Creative Production
<ul><li>Produce and direct vertical content at events, red carpets, photo/video shoots, and live moments.</li>
<li>Review and approve social concepts, captions, and final output</li>
<li>Develop with internal creative team on brand visual formats that strengthen the digital presence across platforms</li>
</ul>
Team Leadership
<ul><li>Manage and support mid-level Social Media Manager</li>
<li>Set standards for creative excellence, platform performance, and workflow.</li>
<li>Lead daily stand-ups, content reviews, and weekly planning processes.</li>
<li>Maintain a high bar for communication, collaboration, and accountability.</li>
</ul>
Platform Management and Daily Execution
<ul><li>Oversees daily posting and engagement across all social platforms, including X, TikTok, YouTube, and LinkedIn, and Meta, ensuring consistent brand voice and performance.</li>
<li>Use tools such as Sprout Social for scheduling, reporting, and publishing</li>
<li>Maintain a comprehensive content calendar including planned and reactive content</li>
<li>Manage comments, audience responses, and community guidelines</li>
<li>Ensure content is optimized for each platform&rsquo;s best practices</li>
</ul>
Paid Social and Analytics
<ul><li>Support paid social campaigns when needed</li>
<li>Review analytics weekly and monthly to guide content decisions</li>
<li>Identify patterns and shifts in audience behavior to strengthen performance</li>
<li>Present insights and recommendations to leadership</li>
</ul>
Cross Functional Collaboration
<ul><li>Work with teams across EBONY as needed to support brand activations, partnerships, and major moments</li>
<li>Bring digital insights into creative development and campaign planning</li>
</ul>
Required Experience
<ul><li>Proven success scaling social presence for multicultural or culturally rooted brands, with measurable growth in followers, reach, and engagement.</li></ul>
<ul><li>Deep fluency with major platforms (TikTok, YouTube, Meta, X, LinkedIn) and their distinct cultures, algorithms, and best practices.</li></ul>
<ul><li>Strong experience in social video planning and execution, vertical formats, on-site capture, and creative direction.</li></ul>
<ul><li>Demonstrated experience managing mid-level talent and supporting early-career creatives.</li></ul>
<ul><li>Background in digital-first, creator-led, and community-centric organizations.</li></ul>
<ul><li>Strong analytical skills with comfort using scheduling, reporting, and insights tools.</li></ul>
<ul><li>Excellent captioning and creative storytelling skills tailored to platform and audience.</li></ul>
Preferred Experience
<ul><li>Experience authentically supporting Black audiences or diverse communities.</li>
<li>Experience covering high-profile events, red carpets, or talent activations.</li>
<li>Expertise in developing creator partnerships, influencer strategy, and platform relationship building.</li>
<li>Ability to build digital franchises and recurring content formats.</li>
</ul>
Key Competencies
<ul><li>Creative vision and digital intuition.</li>
<li>Leadership presence and cultural fluency.</li>
<li>Strong communication and organizational skills.</li>
<li>Ability to work efficiently and deliver high-quality work.</li>
</ul>
Qualifications
<ul><li>5+ years of progressive experience in social media management, digital content creation, and platform strategy (with at least 3 years in a managerial role).</li>
<li>Deep expertise in major platforms and emerging social technologies.</li>
<li>Demonstrated expertise with CMS platforms (WordPress and others) and a deep understanding of how SEO, metadata, and accessibility standards drive cross-platform discovery, engagement, and audience growth. Brings a social-first mindset and the ability to translate EBONY&rsquo;s storytelling into high-impact digital experiences that lead the marketplace.</li>
<li>Demonstrated experience in leading teams and building high-performing social media operations.</li>
<li>Exceptional attention to detail, brand alignment, and cultural relevance in storytelling and design.</li>
<li>Outstanding communication and collaboration skills, with the ability to influence and align cross-functional teams.</li></ul></div>

Social Lead

Shake Shack

<div>
 *Our secret to leading the way in hospitality? We put our people first!*
 
 
 At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you&rsquo;ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.
 
 
 Join us and Be a Part of Something Good.
 
 
 *Job Description*
 
 
 Shake Shack is looking for a dynamic and highly creative Social Media Content Specialist to join our team. This person will help lead Shake Shack&rsquo;s creative storytelling on social, communicating our elevated food, sense of community and unmatched culture through an engaging, social-first lens. Core responsibilities include day-to-day creative concepting and execution, content management, and identifying creative trends on social media.
 
 
 This role is highly collaborative and will report directly to the Director of Social Media. Our ideal candidate is food, pop culture, and community-obsessed. They have a keen eye for great creative and provide a constant stream of innovative ideas. They&rsquo;re a hard-worker, creative problem solver, and a multi-tasker that will hit deadlines in a fast-paced environment. They have excellent verbal and written communication skills and impeccable attention to detail.
 
 
 *This position is primarily open to candidates who can work from our New York City Support Center Support which currently operates on a hybrid schedule of three days per week in the office but is open to candidates located in a commutable distance from the ATL Support Center.*
 
 
 
 Key Responsibilities
 
 
 
 Social media is an ever-changing field; although you will have some routine responsibilities, adaptability is key in this role. This list should give you a good idea of what your day-to-day obligations will be:
 
 
 <ul>
 <li>
 Conceptualize and lead the creation of compelling evergreen content, content series, and campaign content
 </li>
 <li>
 Own editorial content calendar for all social media platforms, supporting evergreen content and large-scale brand initiatives and identifying key moments in culture
 </li>
 <li>
 Lead execution of in-house and off-site photo and video shoots
 </li>
 <li>
 Manage a team of freelance content creators
 </li>
 <li>
 Maintain an elevated and cohesive aesthetic, persona and voice for Shake Shack on TikTok, Instagram/Stories, Facebook, X, LinkedIn and other social media platforms
 </li>
 <li>
 Write, edit, curate, schedule and publish original social media content that reflects our brand tone and voice
 </li>
 <li>
 Stay on top of trending content types, memes, graphics, and regularly share ideas on how to apply them for Shake Shack
 </li>
 <li>
 Work with community manager to source relevant user-generated content and stories
 </li>
 <li>
 Perform administrative work such as invoicing and budget tracking as needed
 
 
 </li>
 </ul>
 
 Skills &amp; Knowledge
 
 
 
 <ul>
 <li>
 Have on-set experience and a portfolio that demonstrates beautiful, imaginative, and strategic social content, copy, and campaigns
 </li>
 <li>
 Consider yourself a "creator" with a strong visual eye, eager to share and execute on new and interesting ideas
 </li>
 <li>
 Can be comfortable behind and in front of the camera
 </li>
 <li>
 Ability to capture and edit photo and video content for social media
 </li>
 <li>
 Strong knowledge of native social platform editing capabilities as well as editing tools and software
 </li>
 <li>
 Excellent grammar and written communication skills with an ability to adapt tone and voice to various audiences
 </li>
 <li>
 Obsessed with emerging platforms, digital culture, trends and technology
 </li>
 <li>
 Familiarity with social media tools (e.g., Sprout Social)
 
 
 </li>
 </ul>
 
 Experience
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree
 </li>
 <li>
 1-3 years of social media/content marketing experience
 </li>
 <li>
 Experience with social media content creation from concepting to execution
 </li>
 <li>
 Experience writing high-quality copy across multiple media types &ndash; including social media and blogs
 
 
 </li>
 </ul>
 
 Benefits At Shake Shack
 
 
 
 A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:
 
 
 <ul>
 <li>
 Weekly Pay and Performance bonuses
 </li>
 <li>
 Shake Shack Meal Discounts
 </li>
 <li>
 Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more
 
 
 </li>
 </ul>
 * Medical, Dental, and Vision Insurance*
 
 
 * Employer Paid Life and Disability Insurance*
 
 
 * 401k Plan with Company Match*
 
 
 * Paid Time Off*
 
 
 * Paid Parental Leave*
 
 
 <ul>
 <li>
 Access to Employee Assistance Program on Day 1
 </li>
 <li>
 Pre-Tax Commuter and Parking Benefits
 
 
 </li>
 </ul>
 * Flexible Spending and Dependent Care Accounts*
 
 
 <ul>
 <li>
 Development and Growth Opportunities
 </li>
 <li>
 Eligibility criteria applies
 
 
 </li>
 </ul>
 Pay Range - $78,087.50 - $100,462.50Click the "*Apply*" button above to apply for this opening.
 
 
 *About Us*
 
 
 Beginning as a hot dog cart in New York City&rsquo;s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts. A permanent stand was eventually built&hellip;and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."
 
 
 *Shake Shack is an Equal Opportunity Employer *
 
 
 All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.
</div>

Social Media Content Specialist

EBONY Media

<div>
 
 The Company
 
 
 
 Since 1945,
 
 EBONY
 
 has celebrated chronicled Black excellence and leadership worldwide. In January 2021, the iconic brand was relaunched under new ownership as
 
 EBONY
 
 Media Group, a diversified multi-platform media company. This is an exciting chapter for the beloved brand, and we are looking for talented, enthusiastic candidates to join our close-knit, highly collaborative team. We&rsquo;re calling all innovators and creators who want to be part of the legacy by helping shape
 
 EBONY
 
 &rsquo;s future
 
 
 
 The Role
 
 
 
 The
 
 Social Media Lead
 
 is responsible for elevating, expanding, and innovating EBONY&rsquo;s digital presence across all social platforms. This individual owns strategy, execution, team leadership, and audience performance, and will play a critical role in shaping how EBONY shows up in culture every day.
 
 
 The ideal candidate is
 
 digitally native
 
 , deeply fluent in multicultural storytelling, and has a proven track record of building high-engagement communities on Instagram, TikTok, YouTube, and emerging platforms. They understand cultural currency, audience behavior, and what it takes to scale reach and impact through intentional, authentic, and highly shareable content.
 
 
 This role also requires strong video expertise, especially vertical formats, along with creative direction and on-site capture experience at events, red carpets, and cultural moments. The Social Media Lead will manage mid-level Social Media Managers and guide early-career team members.
 
 
 
 What You Will Do
 
 
 
 
 Audience Growth and Content Strategy
 
 
 
 <ul>
 <li>
 Build a growth plan that increases reach, engagement, and meaningful community
 
 
 </li>
 </ul>
 Develop daily and weekly social content that aligns with
 
 EBONY
 
 &rsquo;s POV, brand identity, and cultural impact.
 
 
 Identify cultural moments, trending conversations, and opportunities to elevate
 
 EBONY&rsquo;
 
 s voice. Collaborate across editorial, creative, and video to develop
 
 social-first franchises
 
 , series, and recurring content formats.
 
 
 
 Video and Creative Production
 
 
 
 <ul>
 <li>
 Produce and direct vertical content at events, red carpets, photo/video shoots, and live moments.
 </li>
 <li>
 Review and approve social concepts, captions, and final output
 </li>
 <li>
 Develop with internal creative team on brand visual formats that strengthen the digital presence across platforms
 
 
 </li>
 </ul>
 
 Team Leadership
 
 
 
 <ul>
 <li>
 Manage and support mid-level Social Media Manager
 </li>
 <li>
 Set standards for creative excellence, platform performance, and workflow.
 </li>
 <li>
 Lead daily stand-ups, content reviews, and weekly planning processes.
 </li>
 <li>
 Maintain a high bar for communication, collaboration, and accountability.
 
 
 </li>
 </ul>
 
 Platform Management and Daily Execution
 
 
 
 <ul>
 <li>
 Oversees daily posting and engagement across all social platforms, including X, TikTok, YouTube, and LinkedIn, and Meta, ensuring consistent brand voice and performance.
 </li>
 <li>
 Use tools such as Sprout Social for scheduling, reporting, and publishing
 </li>
 <li>
 Maintain a comprehensive content calendar including planned and reactive content
 </li>
 <li>
 Manage comments, audience responses, and community guidelines
 </li>
 <li>
 Ensure content is optimized for each platform&rsquo;s best practices
 
 
 </li>
 </ul>
 
 Paid Social and Analytics
 
 
 
 <ul>
 <li>
 Support paid social campaigns when needed
 </li>
 <li>
 Review analytics weekly and monthly to guide content decisions
 </li>
 <li>
 Identify patterns and shifts in audience behavior to strengthen performance
 </li>
 <li>
 Present insights and recommendations to leadership
 
 
 </li>
 </ul>
 
 Cross Functional Collaboration
 
 
 
 <ul>
 <li>
 Work with teams across EBONY as needed to support brand activations, partnerships, and major moments
 </li>
 <li>
 Bring digital insights into creative development and campaign planning
 
 
 </li>
 </ul>
 
 Required Experience
 
 
 
 <ul>
 <li>
 Proven success scaling social presence for multicultural or culturally rooted brands, with measurable growth in followers, reach, and engagement.
 </li>
 <li>
 Deep fluency with major platforms (TikTok, YouTube, Meta, X, LinkedIn) and their distinct cultures, algorithms, and best practices.
 </li>
 <li>
 Strong experience in social video planning and execution, vertical formats, on-site capture, and creative direction.
 </li>
 <li>
 Demonstrated experience managing mid-level talent and supporting early-career creatives.
 </li>
 <li>
 Background in digital-first, creator-led, and community-centric organizations.
 </li>
 <li>
 Strong analytical skills with comfort using scheduling, reporting, and insights tools.
 </li>
 <li>
 Excellent captioning and creative storytelling skills tailored to platform and audience.
 
 
 </li>
 </ul>
 
 Preferred Experience
 
 
 
 <ul>
 <li>
 Experience authentically supporting Black audiences or diverse communities.
 </li>
 <li>
 Experience covering high-profile events, red carpets, or talent activations.
 </li>
 <li>
 Expertise in developing creator partnerships, influencer strategy, and platform relationship building.
 </li>
 <li>
 Ability to build digital franchises and recurring content formats.
 
 
 </li>
 </ul>
 
 Key Competencies
 
 
 
 <ul>
 <li>
 Creative vision and digital intuition.
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 Leadership presence and cultural fluency.
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 Strong communication and organizational skills.
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 Ability to work efficiently and deliver high-quality work.
 
 
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 Qualifications
 
 
 
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 5+ years of progressive experience in social media management, digital content creation, and platform strategy (with at least 3 years in a managerial role).
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 Deep expertise in major platforms and emerging social technologies.
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 Demonstrated expertise with CMS platforms (WordPress and others) and a deep understanding of how SEO, metadata, and accessibility standards drive cross-platform discovery, engagement, and audience growth. Brings a social-first mindset and the ability to translate EBONY&rsquo;s storytelling into high-impact digital experiences that lead the marketplace.
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 Demonstrated experience in leading teams and building high-performing social media operations.
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 Exceptional attention to detail, brand alignment, and cultural relevance in storytelling and design.
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 Outstanding communication and collaboration skills, with the ability to influence and align cross-functional teams.
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 </ul>
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Explore 322+ Social media manager in New York this December. Find roles across top companies and apply now to boost your career.

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