software engineer

senior manager, digital marketplace Jobs in New York

senior manager, digital marketplace

data analyst, gtm and product operations - calvin klein Jobs in New York

data analyst, gtm and product operations - calvin klein

director of product marketing Jobs in New York

director of product marketing

go-to-market (gtm) development engineer Jobs in New York

go-to-market (gtm) development engineer

go to market gtm development engineer

Kentan Staffing Solutions

<div><div><div><b>Title: Go-To-Market (GTM) Development Engineer
</b></div><div>Contract Details:
</div><div>Location: Fully Remote (NYC - occasional travel)
</div><div>Type/Duration: Contract for 6+ months and potential to become contract to hire
</div><div>Start: ASAP
</div><div>Candidates Considered: USC and GC Holders
</div><div>Rate: They said market rate...need to do some recruiting to figure it out.<br>
</div><div></div><div><b>About the Company
</b></div><div>Our client is a fast-growing consumer products and eCommerce company where team members wear many hats and move quickly. Unlike large organizations with siloed functions, we are building new capabilities in-house to accelerate our go-to-market strategy, optimize digital performance, and enable data-driven decision-making.
</div><div><b>About the Role
</b></div><div>The <b>Go-To-Market (GTM) Development Engineer </b>will be a key hire in standing up a new function within our organization. This role combines front-end development, analytics, and marketing technology integration to support rapid go-to-market execution. You will work across marketing, sales, and technology to design, test, and optimize customer-facing digital experiences that drive measurable business results.
</div><div>This is a highly hands-on, entrepreneurial role - perfect for someone with experience in <b>smaller, fast-paced eCommerce/CPG environments </b>who thrives on building and iterating quickly.
</div><div><b>Key Responsibilities
</b></div><ul><li><div><b>Rapid Prototyping &amp; MVP Development: </b>Support quick iteration of landing pages, microsites, and customer-facing digital assets.
</div></li><li><div><b>Front-End Development: </b>Build and maintain scalable, performant, and SEO-optimized user experiences.
</div></li><li><div><b>MarTech &amp; CRM Integrations: </b>Connect marketing systems, business applications, and APIs to improve data flow and customer engagement.
</div></li><li><div><b>Analytics &amp; Data Enablement: </b>Implement and manage tools (Google Analytics, Ruby, or similar) to capture actionable insights; enable marketing and sales teams to leverage data for decision-making.
</div></li><li><div><b>A/B Testing &amp; Conversion Rate Optimization (CRO): </b>Lead testing initiatives to improve campaign performance, conversion rates, and user experience.
</div></li><li><div><b>Performance &amp; SEO Optimization: </b>Ensure digital experiences are optimized for speed, search visibility, and usability.
</div></li><li><div><b>Collaboration with Sales &amp; Marketing: </b>Partner cross-functionally to align technical execution with GTM campaigns and initiatives.
</div></li><li><div><b>Thought Leadership: </b>Provide input on data-driven marketing practices, analytics strategies, and personalization enablement.
</div></li></ul><div><b>Required Qualifications
</b></div><ul><li><div>5&ndash;10 years of experience in <b>eCommerce and CPG industries </b>(experience in ~$300&ndash;400M revenue companies strongly preferred).
</div></li><li><div>Proven experience in <b>front-end development </b>and integrating with marketing tools and business applications.
</div></li><li><div>Strong background in <b>analytics, SEO, and performance optimization </b>.
</div></li><li><div>Hands-on expertise with <b>A/B testing, CRO tools, and digital analytics platforms </b>.
</div></li><li><div>Familiarity with <b>Builder.io </b>(CMS) and integrations with related applications (highly preferred).
</div></li><li><div>Ability to thrive in a <b>smaller, entrepreneurial environment </b>where versatility and initiative are critical.
</div></li><li><div>Strong communication skills, with the ability to work across technical and business teams.
</div></li></ul><div><b>Preferred Qualifications
</b></div><ul><li><div>Experience with rapid prototyping tools and MVP development.
</div></li><li><div>Knowledge of personalization platforms and advanced data enablement strategies.
</div></li><li><div>Track record of thought leadership in analytics and marketing technology.</div></li></ul></div></div>

Go-To-Market (GTM) Development Engineer

Aptos Labs

<div><div><p>Aptos is a people-first blockchain on a mission to help billions of people achieve universal and fair access to decentralized assets in a safe and scalable way.</p>
<p>
Founded by some of the original creators and maintainers that researched, designed, and built the Diem blockchain to serve this purpose, we have dedicated several years toward this mission. We believe the open-source Diem technology we have developed is an important foundation of a safe and scalable web3 world where everyone has more equitable opportunities to grow and access financial assets with lower fees and fewer intermediaries.</p>
<p>
Aptos (Ohlone for &quot;The People&quot;) encompasses our mission and ethos for why we build.</p></div><div><h2 class="jobSectionHeader"><b>
About the Role</b></h2>
<p>
We are looking for a <b>Partner Marketing Manager</b> to own go-to-market (GTM) strategies and storytelling for Aptos&rsquo; partnerships across capital markets, real-world assets (RWAs), payments, and enterprise integrations. This role requires a creative marketer who can introduce bold new ideas for how we take news to market, elevate institutional narratives, and drive ecosystem adoption.</p>
<p>
You will work closely with Product, Business Development, Research, and Marketing teams to translate technical insights into compelling campaigns and enablement materials that resonate with institutional audiences. This role combines strategic GTM ownership with hands-on execution, making it a strong fit for someone eager to shape the future of institutional adoption in web3.</p>
<h2 class="jobSectionHeader"><b>
What You&rsquo;ll Be Doing</b></h2>
<ul><li><b>GTM Ownership</b> &ndash; Lead positioning and go-to-market strategies for partnerships, RWAs, and capital markets initiatives.<br>
</li>
<li><b>Creative Market Activation</b> &ndash; Develop innovative ways to launch news, products, and research insights into the market.<br>
</li>
<li><b>Partner Campaigns</b> &ndash; Drive co-marketing campaigns with ecosystem and institutional partners, including announcements, activations, and case studies.<br>
</li>
<li><b>Enablement Materials</b> &ndash; Build decks, one-pagers, and case studies to equip the Business Development team for success with partners and enterprises.<br>
</li>
<li><b>Thought Leadership</b> &ndash; Craft narratives around institutional DeFi, money movement, and infrastructure innovation, leveraging research insights into evergreen marketable content.<br>
</li>
<li><b>Cross-Functional Collaboration</b> &ndash; Partner with BD, Research, and Product teams to align GTM strategies with business priorities.<br>
</li>
<li><b>Success Measurement</b> &ndash; Define and track KPIs across co-marketing activations, enterprise adoption, RWA pilots, and pipeline impact.<br>
</li>
<li><b>Events &amp; Storytelling</b> &ndash; Support presence at institutional events with content, narratives, and creative activations that reinforce Aptos&rsquo; leadership.</li>
</ul><h2 class="jobSectionHeader"><b>What We&rsquo;re Looking For</b></h2>
<ul><li>5&ndash;8 years of experience in partner marketing, product marketing, or institutional marketing in fintech, web3, or financial services</li>
<li>Proven track record developing and executing creative GTM campaigns that drove measurable business impact</li>
<li>Strong understanding of institutional markets, partnerships, and lifecycle marketing</li>
<li>Ability to craft thought leadership narratives and translate complex research into accessible storytelling</li>
<li>Exceptional project management skills with the ability to lead cross-functional initiatives and partner activations</li>
<li>Experience creating enablement assets for BD or sales teams</li>
<li>Strong organizational and communication skills; ability to manage multiple priorities simultaneously</li>
<li>Familiarity with RWAs, payments, capital markets, or enterprise integrations is a strong plus</li>
</ul>
<p><i>The base salary range for this full-time position is $140k - $175k. The range displayed on each job posting reflects the minimum and typical maximum target for new hire salaries for the position of a candidate based in the Bay Area at any level. We do hire exceptionally talented professionals with decades of experience in their field. As such, our range may be higher than what is displayed. Our base salary ranges are determined by experience and location, and we hire at all levels for multiple roles. Within the range, individual pay is determined by work location, job-related skills demonstrated during the interviews, working experience, and relevant education or training. Please note that the compensation details listed in role postings reflect the base salary only and do not include equity, tokens, or benefits.</i></p></div><div><p><b>
Our Benefits</b></p>
<ul>
<li>100% insurance premium coverage for medical, dental, and vision for you and your dependents (US Employees)</li>
<li>Equipment of your choice</li>
<li>Flexible vacation time, 11 holidays, and floating company days off</li>
<li>Competitive Salary</li>
<li>Protocol Token Grants</li>
<li>401k matching (US Employees)</li>
<li>Fun and inclusive in-person and digital events</li>
</ul>
<p><i>Aptos is committed to diversity in the workplace, and we&rsquo;re proud to be an Equal Opportunity Employer. We do not hire on the basis of race, color, religion, creed, gender, national origin, citizenship, age, disability, veteran status, marital status, pregnancy, parental status, sex, gender expression or identity, sexual orientation, or any other basis protected by local, state or federal law. All employment is decided based on qualifications, merit, and business need.</i></p>
<div>
<div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><p>We are committed to providing a safe and secure hiring process for all applicants. Unfortunately, there are individuals who may attempt to impersonate Aptos or our employees for fraudulent purposes.<br>
<b>To protect yourself, please be aware of the following:</b></p>
<ul><li>We will <b>never</b> ask you for payment of any kind during the application or onboarding process, including fees for background checks, training, or equipment.</li>
<li>We will <b>always</b> communicate with you using our official company email domain.</li>
<li>We will <b>never</b> request your personal financial information, such as your social security number or bank account details, during the initial application stages or via email or a video/voice call when onboarding.</li></ul></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div></div>

Partner Marketing Manager

inStorify

<p><i>NYC &middot; Part-Time / Internship &middot; Flexible Schedule</i></p><p>At inStorify, we&rsquo;re reshaping the way people experience shopping. While independent brands are thriving on platforms like Etsy, Instagram, and Shopify, the in-person retail world hasn&rsquo;t caught up. Our mission is to close that gap by building tools that bring digital discovery into physical spaces &mdash; creating stores people are excited to explore again.</p><p>This fall, we&rsquo;re looking for an intern who&rsquo;s eager to be more than a spectator. You&rsquo;ll play an active role in shaping how we introduce and grow our platform. Working directly with our CEO, you&rsquo;ll help define strategies, execute marketing campaigns, and build relationships that set us up for success. This is an opportunity to see &mdash; and influence &mdash; how a retail tech startup goes from idea to market traction.</p><p>What You&rsquo;ll Be Doing</p><p>You&rsquo;ll work across strategy, marketing, and partnerships to make a tangible impact:</p><p><b>Go-to-Market Strategy</b></p><ul><li>Contribute to our GTM playbook for new markets and product launches.</li><li>Identify and refine customer segments, from boutique shop owners to digital-first brands.</li><li>Track competitors and industry leaders to guide positioning and pricing.</li><li>Support pilot programs and analyze results to improve our approach.</li></ul><p><b>Marketing &amp; Brand Growth</b></p><ul><li>Plan and launch campaigns that boost awareness and adoption.</li><li>Develop creative content for social media, presentations, and brand storytelling.</li><li>Help build our social presence with a balance of creativity and data.</li></ul><p><b>Business Development</b></p><ul><li>Research and connect with potential retail partners.</li><li>Support outreach efforts and pitch in on partner conversations.</li><li>Assist at events and trade shows, representing inStorify and sharing our story.</li></ul><p>What We&rsquo;re Looking For</p><ul><li>Pursuing a Bachelor&rsquo;s or Master&rsquo;s in Business, Marketing, Strategy, or a related field.</li><li>Interest in GTM strategy, startup growth, and retail innovation.</li><li>Strong communication skills &mdash; able to switch between analysis and storytelling.</li><li>Analytical, detail-oriented, and action-driven.</li><li>Creative problem-solver with a fresh perspective.</li><li>Independent, adaptable, and comfortable in a fast-moving environment.</li></ul><p>What You&rsquo;ll Gain</p><ul><li>Direct mentorship from our CEO with insight into real-world decision-making.</li><li>Hands-on experience influencing how a startup scales.</li><li>Exposure to marketing, strategy, and business development &mdash; all at once.</li><li>Flexible schedule with remote options, plus some in-person collaboration in NYC.</li><li>The chance to see your work directly shape how inStorify grows.</li></ul><p>Details</p><ul><li><b>Type:</b> Internship (Part-Time or Full-Time, Students Only)</li><li><b>Location:</b> NYC (Financial District) &mdash; hybrid with some in-person time</li><li><b>Schedule:</b> Flexible, choose your own hours</li></ul><p><b>How to Apply:</b> No cover letter needed. Just send your resume &mdash; if you&rsquo;re the right fit, we&rsquo;ll see it.</p><p><b>Perks:</b></p><ul><li>Flexible schedule</li><li>Referral program</li></ul><p>&#10024;Be part of reimagining the future of retail with us.</p><p>Job Types: Full-time, Part-time, Contract, Temporary, Internship</p><p>Pay: Up to $100,000.00 per year</p><p>Expected hours: No more than 40 per week</p><p>Work Location: In person</p>

Marketing Assistant [Fall internship Program NYC - VC backed Startup]

Persado

<div><p><b>Salary Range:</b> $170,000.00 - $200,000.00 per year base salary (which is dependent on a variety of factors including relevant experience, geographic location, business needs, and market demand).</p><p><b><br>
Who We Are</b></p><p>
Persado is an innovative Marketing AI platform that integrates high-performance creative generation with automated review of compliance risks. Used by 8 out of the top 10 US banks today, the Persado platform orchestrates and facilitates interactions between a bank's marketing team and its compliance team as they generate collateral that balances performance and compliance risk. Persado is at the forefront of helping marketing teams in highly regulated industries&mdash;such as banking, insurance, and financial services&mdash;manage content with speed, compliance, and confidence. Our platform empowers enterprise marketing departments to generate and deliver personalised timely, compliant content across channels with unparalleled efficiency and oversight.</p><p>
As an employer, Persado is committed to creating a place where everyone&rsquo;s unique perspective is valued. We understand that our team members and our inclusive culture are what make Persado special. Persado is proud to be named on Fast Company&rsquo;s World&rsquo;s Most Innovative Companies list in 2020 and Built In&rsquo;s Best Places To Work in 2021, 2022 &amp; 2024.</p><p><b>
What We Are Looking For</b></p><p>
We are looking for a Product Marketing Director who can own the full spectrum of go-to-market storytelling and execution, defining positioning across your product line (from entry-level to enterprise), crafting unique differentiation, and creating high-quality collateral such as data sheets, white papers, gated content, explainer videos, and website copy. The ideal candidate combines strategic positioning skills with hands-on authorship and execution, bringing clarity, consistency, and impact to every customer-, partner-, and analyst-facing touchpoint.</p><p><b>
What You Will Work On</b></p><p>
Product Positioning &amp; Messaging</p><ul>
<li>Define and continuously refine positioning across the product line, from low-end to high-end offerings.</li>
<li>Articulate unique differentiation in a competitive AI landscape and ensure it is consistently reflected across all channels.</li>
<li>Own market-facing narratives tailored to business audiences, including platform white papers and thought leadership content.</li>
</ul><p>Content &amp; Collateral Development</p><ul>
<li>Author and oversee creation of product data sheets, solution briefs, white papers, and gated content.</li>
<li>Develop compelling explainer videos, demos, and visual storytelling assets.</li>
<li>Ensure all content aligns with brand voice and effectively engages prospects at each stage of the funnel.</li>
</ul><p>Website &amp; Digital Marketing Support</p><ul>
<li>Drive content authorship and editorial oversight for website pages, ensuring clarity, SEO optimization, and lead-gen focus.</li>
<li>Provide input to SEM strategy, ad copy, and A/B testing of campaign messaging.</li>
<li>Partner with demand gen/inbound teams to optimize gated content and conversion pathways.</li>
</ul><p>Go-to-Market &amp; Launch Execution</p><ul>
<li>Lead creation of market-facing decks for analysts, customers, and partners.</li>
<li>Drive website readiness and PR messaging alignment for launches, including drafting PR templates for product announcements.</li>
Manage GA (General Availability) launch deliverables across teams to ensure on-time, high-impact execution.<br>
<li>
</li></ul><p><b>What You Bring</b></p><ul>
<li>6&ndash;8+ years of product marketing experience in B2B SaaS, ideally in AI, cloud, or enterprise software.</li>
<li>Proven ability to position a platform across product tiers (low-end to enterprise-grade).</li>
<li>Strong track record of authorship&mdash;data sheets, white papers, videos, PR messaging, and market-facing decks.</li>
<li>Deep understanding of digital marketing (SEO, SEM, gated content, conversion optimization).</li>
<li>Experience leading product launches and cross-functional GTM deliverables.</li>
<li>Exceptional storytelling, writing, and presentation skills.</li>
Comfortable working in a fast-paced, founder-led startup environment.<br>
<li>
</li></ul><p><b>What We Offer</b></p><p>
Achieve your life goals and work goals at Persado</p><ul>
<li>Persado&rsquo;s hybrid working model empowers both remote and in-office work equitably</li>
<li>Competitive and equitable compensation</li>
<li>Generous benefits packages globally</li>
<li>401k matching (USA); Pension Scheme (Certain EU locations) to prepare for your future</li>
<li>We encourage professional growth through our dedicated enablement and training teams, as well as on demand tools and resources</li>
<li>Employee Enrichment Fund to pursue a passion or upgrade your home office</li>
<li>Structured onboarding program to ensure a confident start and long-term success for new hires</li>
<li>Strong emphasis on career development and mobility, continuous feedback loops and performance management</li>
<li>Flexible time off to support work-life harmony (including Summer Fridays and a one week Winter Holiday Break)</li>
<li>#PersadoCares: 2 paid Volunteer days per year and charitable donation matching</li>
Robust Diversity, Inclusion and Belonging initiatives; culture month celebrations, commitment to bias-free recruitment, community ERGs, and more<br>
<li>
</li></ul><p><i>Valuing diversity at Persado means recognizing and respecting human differences and similarities. Persado is committed to diversity with respect to all aspects of employment. All decisions regarding recruitment, hiring, promotion, compensation, employee training and development, and all other terms and conditions of employment, will be made without regard to race, religious beliefs, color, gender identity, sexual orientation, marital status, physical and mental disability, age, ancestry or place of origin.</i></p><p><i>
Kindly submit your CV in English</i></p></div><p></p>

Director of Product Marketing

LexisNexis Risk Solutions

<div></div><div><div><div><div><div>About the Business</div></div><div></div><div><div>
For more than 20 years, Brightmine&trade;, formerly XpertHR, has provided innovative, yet practical HR Compliance and Reward solutions. Part of RELX, a global leader in information and analytics services, we help our customers navigate the complicated and constantly changing world of work with confidence, enabling them with data and content.</div><div></div><div>
With more than 10,000 global customers, Brightmine, formerly XpertHR, is a leading provider of people data, analytics and insight for the HR sector. We help HR leaders confidently navigate the evolving world of work through our unique combination of critical workforce data, AI-enabled technology and trusted HR expertise. At the same time, we're creating an inclusive, people-focused environment of our own. A culture where individuals with ambition, curiosity and ideas can make an impact. Where you can think big, aim high and explore more.</div><div><br>
About the Role</div><div></div><div><i>
This is a hybrid position, which will require working from our New York City office every </i><i>Tuesday</i><i> and Wednesday.</i></div></div><div></div><div>
As a Senior Campaign Manager, you will be responsible for designing and executing integrated marketing campaigns that generate high-quality leads and meaningful engagement with HR, compliance, and reward decision-makers in companies with 500&ndash;7,500 employees. Reporting into the U.S. Head of Marketing, you will play a key role in defining and supporting our US go-to-market strategy and driving marketing&rsquo;s contribution to revenue.</div></div><div></div><div><div>
You thrive at the intersection of strategy and execution, are passionate about data-driven marketing, and bring a deep understanding of the B2B buyer journey. You will work closely with the US Head of Marketing and cross-functional teams to deliver campaigns that resonate, convert, and scale.</div><div><br>
You will be instrumental in evolving our segmentation and personalization capabilities in close cooperation with stakeholders in Brightmine and in our parent company LexisNexis Data Services.</div><div><br>
You are part of a global tribe of campaign managers in the U.S., U.K. and The Netherlands.</div></div><div></div><div><div><br>
Responsibilities</div></div><div></div><div><div><i>
Campaign Strategy &amp; Planning</i></div></div><div><ul><li><div>
Input to the US GTM strategy &amp; plan; redefine how we go to market in the 500-7500 employee space through an account-based approach</div></li></ul></div><div><ul><li><div>
Co-create and execute campaign strategies aligned with the US GTM plan and global marketing priorities. Continuously find and test new channels and methodologies through a cross functional commercial approach.</div></li></ul></div><div><ul><li><div>
Define campaign objectives, KPIs, and success metrics to drive measurable pipeline impact</div></li></ul></div><div><ul><li><div>
Segment and prioritize target accounts based on ICP, intent data, and buying signals</div></li></ul></div><div><ul><li><div>
Align campaign themes with Product, Content and Sales plays and with pipeline needs in close collaboration with multiple stakeholders across the business</div></li></ul></div><div></div><div><div><i>
Campaign Execution &amp; Management</i></div></div><div><ul><li><div>
Lead the end-to-end execution of integrated campaigns across email, paid media, webinars, content syndication, events and new initiatives; in close cooperation with stakeholders in Product Operations, Sales and Content</div></li></ul></div><div><ul><li><div>
Partner with internal teams (content, brand/design) to develop and curate compelling, persona-driven campaign assets through AI tooling</div></li></ul></div><div><ul><li><div>
Manage campaign timelines, budgets, and performance across channels using marketing automation and CRM tools</div></li></ul></div><div></div><div><div><i><br>
Partnership Marketing &amp; Enablement</i></div></div></div><div><div><ul><li><div>
Input to the Partnership marketing strategy</div></li></ul></div><div><ul><li><div>
Support the development and execution of co-marketing campaigns with strategic partners</div></li></ul></div><div><ul><li><div>
Collaborate with partner and sales enablement teams to ensure alignment and maximize joint value</div></li></ul></div><div><ul><li><div>
Collaborate with, and input to, Product Operations for development of partner-facing campaign toolkits and assets</div></li></ul></div><div><div><i><br>
Performance Optimization &amp; Reporting</i></div></div><div><ul><li><div>
Monitor campaign performance and continuously optimize for engagement, conversion, and ROI</div></li></ul></div><div><ul><li><div>
Conduct A/B testing and experimentation to improve messaging, targeting and channel mix</div></li></ul></div><div><ul><li><div>
Deliver regular reporting and insights to stakeholders, using data to inform future strategy</div></li></ul></div><div><div><br>
<br>
<i>Cross-functional Collaboration</i></div></div><div><ul><li><div>
Work closely with Sales, SDRs, Product Marketing, and Analytics to ensure campaign alignment and lead quality</div></li></ul></div><div><ul><li><div>
Support the US Head of Marketing in delivering on pipeline and revenue contribution targets</div></li></ul></div><div><ul><li><div>
Collaborate closely with global marketing teams to share best practices and ensure brand consistency</div></li></ul></div><div><div><br>
<br>
<i>Market &amp; Audience Insights</i></div></div><div><ul><li><div>
Stay current on HR compliance, total rewards, and workforce trends to inform campaign messaging</div></li></ul></div><div><div><br>
<br>
Requirements</div></div><div><ul><li><div>
5+ years of B2B marketing experience, with a solid focus on campaign management and demand generation</div></li></ul></div><div><ul><li><div>
Proven success in building and executing result focussed campaigns that drive awareness, engagement, and pipeline growth</div></li></ul></div><div><ul><li><div>
Experience with marketing automation platforms (e.g., Eloqua, HubSpot, Marketo)</div></li></ul></div><div><ul><li><div>
Experience with CDP, CRM and MAP systems such as Oracle Unity CDP, Salesforce and Eloqua</div></li></ul></div></div><div><div><ul><li><div>
Familiarity with account-based marketing (ABM), lead scoring, and funnel metrics</div></li></ul></div><div><ul><li><div>
Experience in highly data driven Commercial outreach in close cooperation with Sales</div></li></ul></div><div><ul><li><div>
Experience in the HR technology, HR solutions space and/or the Reward data space, with corresponding knowledge of HR / Reward specific channels and prospect journeys, is a very big plus</div></li></ul><ul><li><div>
Strong commercial acumen and data-driven mindset</div></li></ul></div><div><ul><li><div>
Excellent project management and organizational skills</div></li></ul></div><div><ul><li><div>
Outstanding communication and collaboration abilities</div></li></ul></div><div><ul><li><div>
Creative thinker with a proactive, results-oriented approach</div></li></ul></div><div><ul><li><div>
Comfortable working in a fast-paced, matrixed environment</div></li></ul></div><div><ul><li><div>
Passion for digital innovation and marketing technology</div></li></ul></div><ul><li><div>
A constant curiosity about new MarTech, commercial data solutions and innovative commercial methodologies. Knowledge of ABM platforms, CDPs, and experimentation frameworks</div></li></ul><div><ul><li><div>
High quality campaign content creation through AI tooling and high-quality campaign content curation</div></li></ul></div><div></div><div><div><br>
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:</div><ul><li><div>
Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits</div></li><li><div>
Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan</div></li><li><div>
Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs</div></li><li><div>
Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity</div></li><li><div>
Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits</div></li><li><div>
Health Savings, Health Care, Dependent Care and Commuter Spending Accounts</div></li><li><div>
In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice</div></li></ul></div></div><div></div>
The salary range provided in this posting is the base salary range for NYC:$88,900.00 - $148,000.00<div></div><div>
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our <div>Applicant Request Support Form</div> or please contact 1-855-833-5120.</div><div></div><div>
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams <div>here</div>.</div><div></div><div>
Please read our <div>Candidate Privacy Policy</div>.</div><div></div><div>
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.</div><div></div><div><i>
USA Job Seekers:</i></div><div><div>
EEO Know Your Rights</div>.</div></div>

Sr. Campaign Manager U.S.

RELX Group

Headway (NY)

<div><div><p>Headway&rsquo;s mission is a big one &ndash; to build a new mental health care system everyone can access. We&rsquo;ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.</p>
<p>
1 in 4 people in the US have a treatable mental health condition, but the majority of providers don&rsquo;t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.</p>
<p>
Headway was founded in 2019. Since then, we&rsquo;ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We&rsquo;re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.</p>
<p>
We want your time here to be the most meaningful experience of your career. <b>Join us, and help change mental healthcare for the better.</b></p></div><div><p><b>
About the Role</b></p>
<p>
Headway is on a mission to make mental healthcare more accessible, and we're seeking a senior marketing leader to help shape and amplify our brand and product story. As the Head of Product and Brand Marketing, you will lead go-to-market initiatives across three core audiences: Providers (SMBs), Patients (Consumers), and Payers (Enterprises). You&rsquo;ll be responsible for Product Marketing, Brand Marketing and Corporate Communications.</p>
<p>
Reporting directly to the VP of Product, you&rsquo;ll be a key partner in crafting and executing seamless, impactful customer experiences. You'll be responsible for launching new products, evolving the Headway brand, building a high-performing team, and translating complex value propositions into compelling marketing strategies that resonate across a diverse customer base.</p>
<p>
As one of a small number of senior leaders, you&rsquo;ll play a leadership role in a rapidly scaling organization, collaborating with leaders across Product, Performance Marketing, Sales, Business Development, Customer Support, and Operations, and help shape the broader strategy of a rapidly scaling organization.</p>
<p><b>
What You&rsquo;ll Do...</b></p>
<ul>
<li>Build &amp; lead a top-performing team of Product Marketers, Brand Strategists, and Comms professionals, fostering a culture of collaboration, creativity, and accountability.</li>
<li>Define and own the overarching product marketing strategy to ensure alignment with company goals, product roadmaps, and market opportunities.</li>
<li>Craft and evolve compelling messaging and positioning that clearly communicates Headway&rsquo;s unique value to each of our target audiences.</li>
<li>Own product launches end-to-end, introducing new capabilities to our customers and reinforcing key value propositions</li>
<li>Establish and track KPIs, continuously analyzing performance and optimizing strategies to improve brand reach, customer engagement, and business impact.</li>
<li>Shape and activate the Headway brand, building trust and recognition in the market.</li>
</ul>
<p><b>You&rsquo;ll Be a Great Fit If You&hellip;</b></p>
<ul>
<li>Have 12+ years of experience in integrated marketing, with a strong focus on brand and product marketing, including 7+ years leading high-performing teams.</li>
Have a track record of successfully leading both 0<li> 1 GTM strategies and scaled product launches across multiple customer segments.</li>
<li>Are a strategic leader and hands-on operator, equally comfortable setting vision and executing.</li>
<li>Thrive in fast-paced, ambiguous environments and bring a growth mindset to solving complex challenges.</li>
<li>Possess strong cross-functional collaboration skills, with proven experience influencing stakeholders across product, marketing, sales, and operations.</li>
<li>Are data-driven and results-oriented, with experience developing KPIs, dashboards, and frameworks that connect marketing efforts to business outcomes.</li>
<li>Are deeply curious and customer-obsessed, constantly seeking to understand user needs and deliver meaningful value.</li>
</ul>
<p>The expected base pay range for this position is $280,500 - $330,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for performance-based variable compensation and an equity grant, depending on the position and level.</p>
<p><i>
We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.</i></p>
<ul>
<li>Benefits offered include:</li>
<li><ul><li>Equity compensation</li>
<li>Medical, Dental, and Vision coverage</li>
<li>HSA / FSA</li>
<li>401K</li>
<li>Work-from-Home Stipend</li>
<li>Therapy Reimbursement</li>
<li>16-week parental leave for eligible employees</li>
<li>Carrot Fertility annual reimbursement and membership</li>
<li>13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st</li>
<li>Flexible PTO</li>
<li>Employee Assistance Program (EAP)</li>
<li>Training and professional development</li>
</ul></li>
</ul><p>#LI-ES1</p></div><div><p>
We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem &ndash; across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience.</p>
<p>
Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.</p>
<p>
Headway employees work remotely across the US, with the option to work from offices in New York City, San Francisco and Seattle. Headway participates in E-Verify. To learn more, click here.</p></div></div>

Head of Product and Brand Marketing

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