associate product marketing manager Jobs in Boston

associate product marketing manager

director of growth

marketing coordinator

marketing director

marketing manager

growth marketing manager

GaggleAMP Inc.

<div><h3 class="jobSectionHeader"><b>Why This Role Exists</b></h3><p>
GaggleAMP has reached a key inflection point: our LTV:CAC supports further investment, and now we need marketing to scale pipeline generation with precision. Until now, marketing execution has been tactical; what we need is someone to own the strategy, execution, and measurement that prove marketing&rsquo;s impact on revenue.</p><h3 class="jobSectionHeader"><b>
Why It Matters Now</b></h3><p>
This role is central to our next stage of growth. Marketing is no longer about awareness or &ldquo;fluff&rdquo; - it&rsquo;s about running the revenue engine alongside Sales and Customer Success. Without it, we&rsquo;ll cap our growth. With it, we&rsquo;ll unlock consistent pipeline, faster payback, and readiness to scale ad spend.</p><h3 class="jobSectionHeader"><b>
Why It Matters to You</b></h3><p>
As Growth Marketing Manager, you&rsquo;ll sit at the heart of the revenue team. You&rsquo;ll own campaigns from top-of-funnel through expansion, be a HubSpot master as the system of record, and make sure every dollar of spend translates into qualified pipeline. Your work will be visible, measurable, and directly tied to company growth.</p><h3 class="jobSectionHeader"><b>
About GaggleAMP</b></h3><p>
GaggleAMP turns employees into powerful voices on social media. Our AI-enabled tools make advocacy simple, measurable, and scalable.</p><p>
Our values guide how we work: Trust, Ownership, Transparency, Empathy, Learning, and Results. Every team member is expected to collaborate cross-functionally and deliver measurable outcomes.</p><h3 class="jobSectionHeader"><b>
The Role</b></h3><p>
We&rsquo;re hiring a Growth Marketing Manager to join our Revenue Team.</p><p>
This role is designed for a marketer who can combine HubSpot mastery with a demand generation strategy to drive pipeline and revenue. You&rsquo;ll build full-funnel campaigns, own attribution and reporting, and ensure marketing&rsquo;s impact is measured in qualified opportunities and growth outcomes.</p><p>
You won&rsquo;t sit on the sidelines - you&rsquo;ll operate at the center of the revenue team, working daily with Sales and Customer Success to align campaigns directly to business results.</p><h3 class="jobSectionHeader"><b>
What You&rsquo;ll Do</b></h3><ul>
<li><b>HubSpot Leadership:</b> Own lifecycle automation, lead scoring, segmentation, attribution, and dashboards.<br>
</li><li><b>Revenue Alignment:</b> Partner closely with Sales and CS to generate qualified pipeline, support renewals, and drive expansion.<br>
</li><li><b>Full-Funnel Campaigns:</b> Build and launch integrated campaigns spanning awareness through expansion, targeting ICP-fit accounts.<br>
</li><li><b>Pipeline Ownership:</b> Track, optimize, and report funnel conversion (Lead MQL SQL Opp) with direct accountability to revenue outcomes.<br>
</li><li><b>Attribution &amp; Testing:</b> Implement UTM rigor, A/B testing, and continuous optimization across campaigns.<br>
</li><li><b>Content Strategy:</b> Create persona-driven assets (case studies, proof content, nurture flows) that enable Sales and CS.<br>
</li><li><b>Paid Media &amp; SEO:</b> Manage paid campaigns, SEO, and digital programs to drive qualified inbound traffic.<br>
</li>
</ul><p></p><p><b>Requirements</b></p><ul>
<li>
5+ years in B2B SaaS demand generation &amp; marketing operations.<br>
</li><li>Expert-level HubSpot proficiency (automation, segmentation, attribution, lifecycle ops).<br>
</li><li>Proven success running campaigns that delivered measurable pipeline.<br>
</li><li>Strong analytical rigor paired with campaign creativity.<br>
</li><li>Comfortable being accountable for revenue outcomes and working as part of a cross-functional revenue team.<br>
</li>Values-driven: Trust, Ownership, Transparency, Empathy, Learning, and Results.<br>
<li>
</li>
</ul><p><b>Bonus Points</b></p><ul>
<li>
ABM/paid media campaign experience.<br>
</li><li>Familiarity with ZoomInfo, G2, SalesLoft, and BI tools.</li>
</ul><p><b>
Benefits</b></p><ul>
<li>
OTE: $100,000+
<br>
</li><li>Flexible PTO, remote-first team<br>
</li><li>Medical, dental, vision, 401(k) with match</li>
</ul><p></p><h3 class="jobSectionHeader"><b>
Does this Role Speak to You?</b></h3><p>
This is a growth-focused marketing role. You&rsquo;ll own the campaigns, systems, and reporting that make marketing directly accountable for revenue. If you are a HubSpot master, lead demand generation expert, and love to prove marketing&rsquo;s impact on pipeline growth - we want to meet you.</p></div><p></p>

Growth Marketing Manager

Horizons

<div><div><h2 class="jobSectionHeader"><b>About Horizons</b></h2>
<p>
At Horizons, we're building the <b>infrastructure to power borderless teams</b>. By handling global payroll, benefits, taxes, and compliance, our technology enables businesses to hire anyone anywhere compliantly at the push of a button.</p>
<p>
If you're interested in adding to <b>our vision of enabling people to work in dream jobs, for every company, and from anywhere in the world</b>, apply now!</p>
<p>
We're committed to building a global, diverse team representing different and varied backgrounds, perspectives, and experiences. We welcome applications from everyone, regardless of gender, ethnicity, sexual orientation, religion, civil or family status, age, or disability. Being a Horizoneer means being part of a growing, international family.</p></div><h2 class="jobSectionHeader"><b>
Position Overview:</b></h2>
<p></p>
<p>We're seeking a dynamic and driven Growth Marketing Manager to lead our Go-To-Market (GTM) strategy and strengthen our presence in the HRTech space. In this role, you'll own end-to-end marketing initiatives: building brand recognition, driving inbound lead generation, and ensuring our story resonates across podcasts, YouTube, social media, and most importantly, HR industry events throughout North America.</p>
<p>
This is a hands-on, high-impact role where you'll work at the intersection of innovation, growth, and regional expansion. The ideal candidate is both strategic and execution-focused: a marketer who thrives in fast-paced SaaS environments, blends creativity with data-driven insights, and has successfully scaled marketing in growth-stage companies.</p>
<h2 class="jobSectionHeader"><b>
Key responsibilities:</b></h2>
<ul><li><p>Design and execute a comprehensive GTM strategy to accelerate revenue growth and expand brand awareness across North America.</p>
</li>
<li><p>Define and maintain a consistent, engaging brand voice across all channels in the region.</p>
</li>
<li><p>Establish and scale our presence in HR industry events, conferences, and communities in North America, positioning us as a trusted SaaS partner.</p>
</li>
<li><p>Lead integrated marketing campaigns (digital, social, podcasts, YouTube, PR, events, and content) that resonate with the North American market to generate awareness and demand.</p>
</li>
<li><p>Partner with internal and external creators to produce compelling content, blogs, videos, thought leadership, and case studies, that speak to HR leaders and decision-makers in the region.</p>
</li>
<li><p>Monitor marketing KPIs, track ROI, and adjust strategies in real time for maximum impact.</p>
</li>
<li><p>Work closely with Sales, Product, and Leadership teams to align messaging, drive conversions, and support revenue growth in North America.</p>
</li>
<li><p>Represent the company at North American industry events, panels, and partnerships to elevate brand recognition and credibility.</p>
</li>
</ul><h2 class="jobSectionHeader"><b>Requirements:</b></h2>
<ul>
<li><p>5&ndash;8 years of progressive experience in B2B SaaS marketing, preferably in fast-paced, high-growth environments (HRTech experience is a plus)</p>
</li>
<li><p>Proven track record of building and scaling GTM and demand generation strategies targeting North American markets.</p>
</li>
<li><p>Strong background in event marketing and community-driven growth within the region.</p>
</li>
<li><p>Hands-on experience leveraging social media, podcasts, and YouTube for brand awareness and lead generation in North America.</p>
</li>
<li><p>Solid understanding of digital marketing, SEO, content marketing, and PR.</p>
</li>
<li><p>Data-driven mindset with expertise in marketing analytics and performance tracking.</p>
</li>
<li><p>Excellent communication, storytelling, and presentation skills.</p>
</li>
<li><p>Ability to thrive in ambiguity, adapt quickly, and roll up your sleeves when needed.</p>
</li>
<li><p>Fluency in English (C2 or equivalent). Spanish is a plus.</p>
</li>
</ul><h2 class="jobSectionHeader"><b>About YOU:</b></h2>
<p>
You're a doer. You take pride in being self-sufficient and productive. You're a conversationalist and a people person, and you thrive in the startup space. Speed, execution, and proactive problem solving come naturally to you. Lastly, you're inspired by what we do and why we do it.</p><div><h2 class="jobSectionHeader"><b>
What it's like working at Horizons</b></h2>
<p><b>
Our service &amp; product</b>. We're a technology company, not an accountancy, payroll provider, recruitment firm or similar. We build a workforce management platform that allows our customers to hire the best talent in minutes, without worrying about compliance, payroll, or HR admin.</p>
<p><b>
Our amazing team and environment</b>. Working at Horizons means you're working on something very exciting: Allowing every person on the planet to have access to equal opportunities in living a fulfilled work and personal life. We believe in hiring from within and going the extra mile to retain top talent. As the company continues to grow extremely fast, you will be given the opportunity to develop and grow alongside.</p>
<p><b>
Our benefits and perks. </b>Being a Horizoneer means that you get the benefit of:</p>
<ul>
<li>A competitive salary</li>
<li>An asynchronous working environment</li>
<li>A &quot;Remote-First&quot; company environment (or Hybrid) - based on the nature of the job</li>
<li>The ability to work from abroad for a short period of time</li>
<li>Growth opportunities within the company</li>
<li>We provide all new joiners with the necessary hardware to ensure you have the tools you need to succeed from day one</li>
</ul><h2 class="jobSectionHeader"><b>How to apply</b></h2>
<p>
Please fill out the form and upload your CV in a PDF format.</p>
<p>
If you don't have an up-to-date CV but you are still keen to reaching out, please feel free to add a copy of your LinkedIn profile instead.</p>
<p>
Need help? Get in touch with us at: hiring@joinhorizons.com</p></div></div><p></p>

LogRocket

<div><div>LogRocket is looking for a driven Growth Marketing leader. Own the pipeline number across a range of channels only bounded by your creativity and ability to execute.</div><div></div><div><br>
LogRocket and it&rsquo;s Galileo AI product assistant is designed to 10x the speed of product delivery teams. It&rsquo;s the first system that gives all teams across the product delivery cycle complete, proactive visibility into their customer experience from the user&rsquo;s point of view. Spanning the entire stack of product tools, Galileo AI and LogRocket help teams deliver amazing digital experiences.<br>
</div><div></div><br>
<div>We've already attracted an elite roster of over three thousand customers and raised $55 million in funding from top investors such as Matrix Partners, Battery Ventures, and Delta-V Capital in an effort to continue expanding our Marketing team and broaden our reach.</div>
<h3 class="jobSectionHeader"><b>Responsibilities</b></h3><ul><li>
Drive pipeline across an assortment of channels, including inbound, performance, intent, events, brand, and more</li><li>
Strategically plan, test, implement and optimize online and non-digital marketing campaigns</li><li>
Develop a deep mastery of the funnel to understand what drives prospects to become customers</li><li>
Identify and execute upon ways to improve LogRocket's inbound marketing funnel</li><li>
Quantify everything you do. Conduct analysis to identify the highest value opportunities</li><li>
Work closely with Product Marketing, SDRs, and Sales to execute on programs to support all levels of the funnel</li><li>
Work with the product teams to identify and implement product features that will drive engagement and conversion</li><li>
Ensure the tools and infrastructure are in place to provide optimal growth results</li></ul><h3 class="jobSectionHeader"><b>
Qualifications</b></h3><ul><li>
BA/BS degree or 5+ years equivalent work experience</li><li>
Proficiency in demand generation, marketing automation, and SEO tools in order to generate traffic, convert visitors into leads, and then nurture them into converted customers</li><li>
Well versed in AI - not just chats, but how can we do things that were previously impossible or get insights/data advantages we couldn&rsquo;t before</li><li>
Previous management experience is ideal. However, we will work closely with you to further develop your management skills</li><li>
Excellent communicator and creative thinker, with the ability to use data as well as intuition and logic to inform all decisions</li><li>
Demonstrated strong taste in oral, visual, and written communications skills - both as an executer and reviewer</li><li>
Have strong coordination and project management skills to handle complex projects</li><li>
Able to deal with the dynamic environment of a technology start up</li></ul><h3 class="jobSectionHeader"><b>
Benefits and Perks</b></h3><ul><li>
Catered lunch and an impressive array of your favorite snacks (healthy AND non-healthy!)</li><li>
Unlimited vacation policy</li><li>
Health, Dental, Vision benefits, 401k, commuter benefits</li><li>
Generous stock options</li><li>
Regular team outings and activities (from boat rides to paintball, we&rsquo;ll try anything!)</li></ul><div>
This range is intended to provide a guideline for our typical compensation (base and bonus) and may be modified based on location or experience of our finalist candidate.</div><div>
Even if you don&rsquo;t meet all of the listed requirements, we still encourage you to apply. We believe learning is a vital component of success in any role here at LogRocket, and we&rsquo;re happy to chat with folks from non-traditional backgrounds for our open roles.</div><div></div><div><br>
LogRocket is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</div><div></div><div><br>
LogRocket will consider sponsoring visas for applicants in the US that need work authorization.</div></div>

Director of Growth

L.E.K. Consulting

<div>
 Location
 <br/>
 <br/>
 Boston, Chicago
 <br/>
 <br/>
 <strong>
  Job Description
  <br/>
  <br/>
 </strong>
 <strong>
  About L.E.K. Consulting
  <br/>
  <br/>
 </strong>
 L.E.K. Consulting is a global strategy consulting firm that uses deep industry expertise and rigorous analysis to help business leaders achieve practical results with real impact. We are uncompromising in our approach to helping clients consistently make better decisions, deliver improved business performance and generate greater shareholder returns. The firm advises and supports global companies that are leaders in their industries &mdash; including the largest private and public sector organizations, private equity firms and emerging entrepreneurial businesses. Founded more than 40 years ago, L.E.K. employs more than 2,300 professionals across the Americas, the Middle East, Asia-Pacific and Europe.  For more information, go to
 <br/>
 <br/>
 <strong>
  Overview Of Function
  <br/>
  <br/>
 </strong>
 The Website Specialist is a part of the Global Digital Marketing Center of Excellence team and assists the Digital Marketing Manager (Web) with operations of the firm&rsquo;s global website and microsites. You will have the opportunity to work in all areas of website marketing and help us shape the web strategy from the ground up. You will work with our Growth team to help implement campaigns and support reporting efforts that help us show our ROI for the firm. You will be able to work directly with our web agency partner and be a key player in streamlining our production process.
 <br/>
 <br/>
 The role also contributes to other Digital Marketing areas, including but not limited to digital campaign execution, analytics reporting, Pardot landing page insights &amp; troubleshooting, and monitoring brand standards. The successful candidate has experience using a website content management system (CMS); has an eye for user experience and design best practices; demonstrates technical web knowledge and expertise; and is an innovative and detail-oriented individual with project management skills. The Website Specialist reports to L.E.K.&rsquo;s Digital Marketing Manager for the Web.
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Assist the Digital Marketing Manager (Web) in creating web strategies and managing our web agency partner
  </li>
  <li>
   Manage web projects and work with agency partner to resolve bugs and issues
  </li>
  <li>
   Oversee the daily web activities of the web resource based in India and act as intermediary for escalation
  </li>
  <li>
   Identify and create production efficiencies in both the web team and the broader digital and marketing teams
  </li>
  <li>
   Manage Google Analytics, Google Tag Manager, and our tracking events as needed
  </li>
  <li>
   Create campaign and data reports to help us identify benchmarks and ongoing reporting to help us identify how we evolve our website
  </li>
  <li>
   Oversee our SEO tracking and ensure it is maintained for all SEO topics
  </li>
  <li>
   Maintain website A/B testing program reports and tracking
  </li>
  <li>
   Perform work in our content management system for advanced tasks like managing taxonomies, menus, and building new templates and layouts
  </li>
  <li>
   Manage general marketing inbox
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  Qualifications
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   4-6 years&rsquo; website project management experience for a fast-paced professional services, B2B organization or agency
  </li>
  <li>
   Experience working on a global B2B website via CMS, preferably Sitecore, OpenText or Drupal
  </li>
  <li>
   Demonstrated expertise of industry standard web technologies and tools such as Google Analytics (GA4); Google Tag Manager; SEO tools like Ahrefs, Moz, or SEMRush; advanced skills in Excel
  </li>
  <li>
   Experience setting up reports in Google Analytics (GA4) and creating Google Tag Manager events
  </li>
  <li>
   Excellent project management and communication skills, including managing multiple priorities and attention to detail
  </li>
  <li>
   Ability to use LLM tools like ChatGPT or Perplexity as a research tool beyond search engine queries and perform advanced analysis
  </li>
  <li>
   Proficiency in the MS Office Suite, especially Excel and PowerPoint
  </li>
  <li>
   Working knowledge of Pardot forms and campaign structures
  </li>
  <li>
   Experience collaborating with global teams across all time zones
  </li>
  <li>
   Bachelor&rsquo;s degree required
  </li>
  <li>
   This is not a developer or WordPress role.
   <br/>
   <br/>
  </li>
 </ul>
 For more information and to apply, go to
 <br/>
 <br/>
 <ul>
  <li>
   L.E.K. Consulting is an Equal Opportunity Employer
  </li>
  <li>
   L.E.K. Consulting has a hybrid work model in place for our U.S. offices.
  </li>
  <li>
   In Illinois the base salary is between $75,000 - $100,000 (USD); placement within this range will vary based on experience and skill level. L.E.K. also offers a performance bonus, profit sharing and other benefits.
  </li>
  <li>
   In other locations, competitive pay is commensurate with the role and geography.
  </li>
  <li>
   Applicants for this position must be legally authorized to work in the United States on a permanent basis without the need for employer sponsorship. Unfortunately, we are unable to consider candidates requiring sponsorship for visas, including but not limited to TN, H1-B, F-1, STEM OPT/CPT, or any other work authorization.
  </li>
 </ul>
</div>


Website Specialist

Power Factors

<p></p><div><p><b>ABOUT POWER FACTORS</b></p><p></p><p>
Power Factors is a software and solutions provider leading the next generation of clean energy with Unity, one of the most extensive and widely deployed renewable energy management suites (REMS) in the market. With over 300 GW of wind, solar, and energy storage assets managed worldwide across more than 600 customers and 18,000 sites, Power Factors manages 25% of the world&rsquo;s renewable energy data.*</p><p></p><p>
Power Factors&rsquo; Unity REMS supports the entire energy value chain, from monitoring and controls to market analytics. The company&rsquo;s suite of open, data-driven applications empowers renewable energy stakeholders to collaborate, automate critical workflows, and make more informed decisions to maximize asset returns. Energy stakeholders receive end-to-end support, including solutions for SCADA &amp; PPC, centralized monitoring, performance management, commercial asset management, and field service management.</p><p></p><p>
With deep domain expertise, AI-powered insights are delivered at scale so businesses can optimize assets, unlock growth, and make smarter decisions as the world rapidly transitions to clean energy. Power Factors fights climate change with code.</p><p></p><ul><li>Outside China and India</li></ul><p></p><p><b>
About the Role</b></p><p>
We are looking for an Associate Product Marketing Manager (APMM) to join our Product Marketing team within the Marketing &amp; GTM organization. This role plays a critical part in how we bring Commercial Asset Management solutions to market and how we empower Sales and Customer Success to win. You will partner across Marketing, Sales, Product, and Customer Success to help lead cross-functional GTM motions.</p><p>
This is a hands-on role for someone who thrives at the intersection of storytelling, enablement, and strategy. You&rsquo;ll exercise the full scope of product marketing, from positioning to packaging, from content creation to campaign activation, while also supporting sales deals and customer-facing success.</p><p></p><p><b>
Key Responsibilities</b></p><p>
Enablement &amp; Collateral</p><ul><li>
Create, maintain, and evolve customer-facing and internal collateral, including sales decks, playbooks, battlecards, one-pagers, FAQs, and case studies</li><li>
Tailor materials and messaging for specific deal cycles, supporting frontline sales efforts</li><li>
Facilitate enablement sessions and training to ensure teams can confidently articulate value and differentiation</li></ul><p>
GTM Leadership &amp; Cross-Functional Alignment</p><ul><li>
Support and coordinate GTM motions, working with Product, Marketing, Sales, and CS to ensure alignment on launches, campaigns, and customer engagement</li><li>
Partner with Demand Gen and Content to activate messaging across campaigns, website, and events</li><li>
Contribute to GTM strategy by connecting product capabilities with market needs and commercial priorities (strong collaboration with Product Management team)</li></ul><p>
Packaging &amp; Positioning</p><ul><li>
Support the activation of packaging and pricing strategies by ensuring sales teams understand offers and can position them effectively</li><li>
Translate packaging into clear value propositions and collateral that resonates with business and technical stakeholders</li></ul><p>
 Content &amp; Campaign Support</p><ul><li>
Inform website content, campaign messaging, and digital collateral to ensure product narratives are clear and consistent</li><li>
Provide product marketing input into blogs, webinars, case studies, and external thought leadership</li></ul><p>
Market &amp; Strategic Insights</p><ul><li>
Gather and synthesize customer, competitor, and market insights to guide messaging, GTM strategy, and product direction</li><li>
Support leadership with competitive and market intelligence and other support as needed</li></ul><p>
Competencies Required</p><ul><li>
2&ndash;4 years of experience in product marketing, GTM, or sales enablement at a SaaS or enterprise software company</li><li>
Strong communication and storytelling skills, able to craft compelling narratives for sales and marketing channels</li><li>
Experience creating sales decks and collateral that drive deal momentum</li><li>
Highly collaborative, with the ability to align stakeholders across Marketing, Sales, and Product</li><li>
Organized and detail-oriented, capable of managing multiple GTM deliverables</li><li>
Adaptability to work in fast paced, changing environments that may not fit perfectly within Product Marketing framework</li><li>
Analytical mindset, comfortable with using data to measure program impact</li></ul><p>
Preferred Qualifications</p><ul><li>
Prior involvement in cross-functional launch planning or GTM campaigns</li><li>
Exposure to renewable energy, fintech, or other complex B2B SaaS industries</li><li>
Familiarity with sales enablement tools</li><li>
Bachelor&rsquo;s degree in Business, Marketing, Communications, or related field (or equivalent experience)</li></ul><p></p><p><b>
IFE @ POWER FACTORS</b></p><p></p><p>
We are an agile software development company &ndash; big enough to make an impact, but small enough to move quickly and execute in a growing industry, taking advantage of rapidly evolving technologies. We are a collective of bold and ingenious talents driven by results. Our team is made up of hard-working, fun-loving people who are passionate about making the world a better place. We seek fierce and humble people to help us achieve our ambitious plan.</p><p></p><p><b>
WHY JOIN US</b></p><p></p><p>
By joining the Power Factors team, you&rsquo;ll be part of a dynamic group of innovative and driven individuals dedicated to making a positive impact. Every day, your work will directly contribute to advancing clean energy solutions and supporting global sustainability initiatives. Our culture runs deep and shows up in how we work together - committed, conscientious and collaborative. With many opportunities for professional growth, Power Factors is here to support your development as we lead the charge in transforming the energy industry.</p><p></p><p><b>
WE ARE AN EQUAL OPPORTUNITY EMPLOYER</b></p><p></p><p>
Power Factors is an Equal Opportunity Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disabil</p></div><p></p>

Associate Product Marketing Manager

Boston Personal Injury Law Firm

<p><b>Chief Marketing Officer (CMO) Job Description</b></p><p>The Chief Marketing Officer (CMO) at Jeffrey Glassman Injury Lawyers will play a critical role within the executive team, actively contributing to strategic discussions and decision-making that shape the firm&rsquo;s growth trajectory. You will be instrumental in developing and implementing processes and initiatives that drive the expansion of the marketing and intake departments. By collaborating closely with key leaders across all departments, the CMO will support a comprehensive growth strategy that serves as the foundation for the firm's continued success and scalability.</p><p><b>Marketing </b></p><p><b>Day-to-Day Tasks:</b></p><ul><li>Oversee and manage daily marketing operations to ensure lead generation goals are met.</li><li>Align marketing efforts with intake/sales strategies to optimize conversion rates.</li><li>Monitor marketing campaigns and adjust strategies based on performance data.</li><li>Ensure marketing attribution tracking is accurate and actionable.</li><li>Provide leadership with weekly insights into marketing performance.</li><li>Direct and manage marketing content creation and strategy.</li><li>Oversee the management of digital campaigns (e.g., GMB, LSA, PPC) to maximize ROI.</li><li>Partner with marketing and business development teams to ensure alignment with revenue growth initiatives.</li><li>Develop client engagement strategies to drive repeat business and word-of-mouth referrals.</li><li>Lead initiatives to increase online reviews, ratings, and overall reputation management.</li></ul><p><b>Long-Term Tasks:</b></p><ul><li>Develop and execute a comprehensive strategy to identify new market opportunities and create go-to-market plans.</li><li>Develop yearly marketing budget and strategy to support firm growth goals.</li><li>Work with the executive team to maximize revenue potential through strategic marketing initiatives.</li><li>Implement and manage a data aggregation tool to provide full funnel insights across all marketing assets.</li><li>Explore opportunities for expansion into new markets or services to drive additional revenue.</li><li>Work with the executive team to audit and propose changes to marketing processes to improve efficiencies and remove bottlenecks and other pain points.</li></ul><p><b>Intake </b></p><p><b>Day-to-Day Tasks:</b></p><ul><li>Oversee intake operations and manage the intake team to ensure optimal performance.</li><li>Monitor individual and team intake performance against key metrics.</li><li>Ensure the intake team is aligned with marketing efforts to generate and convert qualified leads.</li><li>Provide coaching and support to sales and intake staff to enhance effectiveness.</li><li>Conduct weekly check-ins and progress reviews with the intake team.</li></ul><p><b>Long-Term Tasks:</b></p><ul><li>Lead the intake teams to drive improved conversion and case quality.</li><li>Develop strategies to maximize revenue potential across the intake funnel.</li><li>Implement a data aggregation tool to track performance and identify areas for improvement.</li><li>Establish visibility into key metrics and develop a structured review cadence.</li><li>Collaborate with leadership and other departments to ensure strategic alignment and optimal results.</li><li>Ensure all cases eligible for referral are directed to appropriate sources and followed up on properly.</li><li>Audit internal intake processes to identify inefficiencies and recommend improvements<b>.</b></li><li>Work with client intake and customer relationship teams to optimize the onboarding experience.</li><li>Implement innovative technology to improve client communication and case management efficiency.</li><li>Collaborate with marketing to develop personalized campaigns and maintain a strong local presence.</li><li>Analyze client feedback to identify opportunities for service and process improvements.</li></ul><p><b>Performance Monitoring &amp; Analysis</b></p><ul><li>Work with the executive team to implement and manage a data aggregation tool for marketing and intake.</li><li>Ensure visibility for all team members into key performance metrics.</li><li>Develop and maintain a cadenced discussion framework around key performance indicators.</li><li>Provide regular reports and insights to leadership for strategic decision-making.</li></ul><p><b>Expansion &amp; Process Improvement</b></p><ul><li>Explore opportunities to expand into new markets and service areas.</li><li>Develop strategies to optimize referral processes and minimize case waste.</li><li>Establish partnerships with vendors, media outlets, and other external resources to support growth initiatives.</li></ul><p><b>Qualifications</b>:</p><ul><li>Experience in client-focused roles within the legal or professional services industry.</li><li>Deep understanding of personal injury client needs and expectations.</li><li>Strong leadership and interpersonal skills.</li><li>Proven experience in digital marketing and growth strategies.</li><li>Knowledge of legal industry marketing trends and tools.</li></ul><p>Job Type: Full-time</p><p>Pay: $125,000.00 - $175,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Health insurance</li><li>Paid time off</li></ul><p>Work Location: In person</p>

Chief Marketing Officer

Boston Children's Hospital

<div><div><div><div>82446BR</div>
</div><div><div>Human Resources</div>
</div><div><p><b>Job Posting Description</b></p>
<div><b>Position Summary:</b><br>
<br>
The Vice President of Marketing will be the primary leader responsible for developing Boston Children&rsquo;s Hospital&rsquo;s brand, shaping and advancing its reputation, market presence, and brand equity on local, national, and international stages. This role will drive integrated marketing, digital, and brand strategies that accelerate growth, attract patients and families, strengthen referral networks, support clinical and research program expansion, and reinforce the system&rsquo;s standing as a global leader in pediatric healthcare.<br>
<br>
<b>Key Responsibilities:</b><ul><li><b>
Enterprise Brand Leadership:</b><br>
Define and steward a powerful, differentiated brand identity and narrative that advances the organization&rsquo;s reputation across all markets and audiences&mdash;including patients, families, providers, donors, partners, and policymakers. Maintain a repository of content that clearly articulates the organization&rsquo;s value proposition, tied to those audiences.</li></ul><ul><li><b>
Strategic Marketing:</b><br>
Work with BCH administrative and hospital leadership to synthesize, develop, and execute marketing plans aligned with system growth priorities, clinical programs, and international initiatives, ensuring measurable impact on patient acquisition, market share, and revenue growth.<ul><li><b>
Direct Market Research and Analytics:</b> Direct market research, analytics, and competitive analysis to identify trends, opportunities, and risks, including uncovering customer needs and journeys, developing segmentation, and sizing markets. Conduct ad-hoc market assessments to support Strategy and Business Development opportunities.</li><li><b>
Develop Marketing Plans:</b> Create effective marketing plans for existing and new services and solutions in collaboration with clinical leadership, philanthropic leadership, and other growth-focused teams to capitalize on opportunities to expand regionally, nationally, and internationally.</li><li><b>
Execute Marketing Plans and Campaigns:</b> Deploy marketing tactics that optimize impact in alignment with strategic health system priorities, using the right media mix across social, AI, experiential, and traditional channels. Ensure top-tier levels of creative and content. Guide the deployment of marketing technology to enable the defined consumer experience strategy, including CRM, cookies, advanced analytics models, and content sources.</li><li><b>
Monitor Performance:</b> Establish robust KPIs, performance dashboards, and ROI measures for marketing investments, ensuring disciplined resource allocation, accountability, and continuous improvement.</li></ul></li></ul><ul><li><b>
Team &amp; Culture Leadership:</b><br>
Build, inspire, and retain a contemporary, high-performing marketing team with expertise in brand, digital, creative, and data science; foster a culture of innovation, agility, and excellence.</li></ul><ul><li><b>
Enterprise Collaboration:</b><br>
Serve as a trusted advisor to senior executives and a collaborative partner across clinical, research, philanthropic, and operational areas, ensuring marketing is a strategic driver of enterprise objectives.</li></ul><b>
Required Qualifications:</b><ul><li>
Bachelor&rsquo;s degree in Marketing, Business, or related field; Master&rsquo;s degree preferred</li><li>
15+ years of progressive marketing and brand leadership experience in healthcare, academic medicine, or complex consumer-focused industries</li><li>
Proven track record in building and scaling enterprise brands with national and/or international reach</li><li>
Demonstrated success in leading digital transformation and leveraging data to drive measurable outcomes</li><li>
Exceptional leadership presence with the ability to influence at the executive level and across a highly matrixed organization</li><li>
Strong financial and business acumen, with the ability to link marketing investments to enterprise growth and impact</li></ul>
Boston Children&rsquo;s Hospital offers competitive compensation and unmatched benefits.</div>
</div><div><p><b>Status</b></p>
<div>Full-Time</div>
</div><div><p><b>Standard Hours per Week</b></p>
<div>40
</div></div><div><p><b>Office/Site Location</b></p>
<div>Boston</div>
</div><div><p><b>Job Posting Category</b></p>
<div>Marketing/Public Affairs</div>
</div><div><p><b>Remote Eligibility
</b></p><div>Part Remote/Hybrid</div></div></div></div><div></div>

Vice President of Marketing

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