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associate product marketing manager

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marketing director

Resupply

<div><p><b>Position &amp; Company Overview:</b></p>
<p>Resupply is looking for a dynamic, performance-focused marketing leader to join us on our journey to reinvent and forever change the supply-chain of charitable contributions within the U.S. We are seeking someone who will be passionate about our mission and partnerships as we turn household goods into emergency relief for those in need. If you're driven by social good and a desire to make a positive impact, we want to talk with you!</p>
<p>As the Marketing Director, you will be responsible for developing and leading the execution of marketing campaigns to generate brand awareness and foster engagement through various channels. This will be a hands-on leadership role, managing a network of contractors and helping to build an in-house team. We are looking for a talented DTC marketer who can create compelling campaigns that will engage potential donors and highlight the missions we are supporting. The ideal candidate will be both analytical and creative.</p>
<p>Our small, tight-knit team is seeking a candidate who will work closely with us at our Downtown Boston headquarters. We work best when we can all innovate together in an open, collaborative environment. Our culture is built on the foundation of thinking disruptively, obsessing over adding value, and reaching out to support one another as we strive to Make Giving Simple and have fun doing it!</p>
<p>Click to learn how Resupply is forever changing charitable giving: https://www.youtube.com/watch?v=AVW60dsKJq0&amp;t=6s</p>
<p><b>A successful Marketing Director will be responsible for:</b></p>
<ul><li>Owning and executing optimizations for all paid digital advertising channels</li><li>
Building and running experiments across audiences, channels, formats, and creatives to drive pipeline and improve CAC</li><li>
Tracking, testing, and analyzing the success of campaigns to report KPIs to the leadership team; making adjustments as needed for improved performance</li><li>
Managing the marketing budget and resources, ensuring efficient and effective allocation of marketing spend</li><li>
Executing efficient media buying to reach our target audience across new and existing channels</li><li>
Developing and leading a multidisciplinary team to achieve strategic goals and deliver measurable results</li><li>
Working closely with product, sales, and customer success teams to ensure marketing efforts support company-wide initiatives and drive customer growth</li></ul>
<p><b>Position Requirements:</b></p>
<ul><li>BS in Marketing, Communications, Creative Writing, Visual Design, or a related field</li><li>
7+ years of experience in marketing, with a focus on digital marketing</li><li>
Startup or small team experience is preferred</li><li>
Demonstrated success leading marketing projects from strategy to execution with measurable results</li><li>
Hands-on experience with a variety of digital marketing channels, including SEO, paid search, content marketing, email campaigns, and social media</li><li>
Strong analytical skills and experience with data-driven marketing, including reporting, analysis, and optimization</li><li>
Experience managing budgets and forecasting results</li><li>
Comfort with rapid experimentation &ndash; launching fast, iterating quickly, and scaling what works</li><li>
Experience managing a team &ndash; assigning tasks, appraising results, and providing feedback and mentorship</li><li>
Must be Boston-based, as this is primarily an on-site position with some limited flexibility to work remotely</li></ul>
<p><b>Why ReSupply?</b></p>
<ul><li>The opportunity to have a real-world impact through your work</li><li>
Be part of a mission-driven and service-oriented culture</li><li>
Flexible PTO and early-exit Fridays year-round</li><li>
Company-provided lunch in the office every day</li><li>
Company team-building events</li><li>
401K savings option</li><li>
Medical, vision, and dental benefits</li><li>
17 paid holidays</li></ul>
<p><i>ReSupply is an equal opportunity employer. As such, it is our policy to fill positions with qualified candidates regardless of the candidate's race, color, sex, age, religion, ancestry, national origin, citizenship status, marital status, sexual orientation, gender identity, genetic information, disability, pregnancy, military status, veteran status or any other protected group status.</i></p></div>

Marketing Director

Haemonetics Corp.

<div><div>We are constantly looking to add to our core talent. If you are seeking a career that is challenging and rewarding, a work environment that is diverse and dynamic, look no further &mdash; Haemonetics is your employer of choice.</div><div></div><div>
Job Details</div><div>
The Director, Marketing, Americas will be an integral member of the Blood Management Technologies organization and will play a critical role in building future growth for Hemostasis and expanding the footprint in Hospital Software. This role will be responsible for leading and ensuring appropriate alignment of the marketing and promotional strategies in NA with a large focus on HCP engagement, market intelligence and launch excellence. This role will work across a number of cross-functional colleagues (including Global Portfolio Marketing, Market-Engagement Services, Sales &amp; Commercial Delivery, Regulatory, Medical Affairs) and will work collaboratively to define and implement a marketing strategy to ensure commercial success.</div><div>
Roles And Responsibilities</div><ul><li>
Serve as the downstream North America marketing lead and partner with broad group of cross-functional colleagues to define and implement a marketing strategy to ensure commercial success.</li><li>
Manage HCP marketing team and drive initiatives and interactions with opinion leaders, leading advisory boards, and overseeing speaker bureaus and congress planning.</li><li>
Develop market insights including but not limited to competitive landscape, market trends and growth drivers, pricing strategies, market access and value delivery.</li><li>
Lead the development and execution of launch plan(s) and deliver on post-launch performance tracking and business insights. Identify commercial business risks or critical issues and recommend innovative customized strategies to mitigate.</li><li>
Partner with Global Product Marketing to gather market insights, conduct VoC and partner across the portfolio to identify and align the needs that differentiate the BMT solutions, including potential M&amp;A.</li><li>
Develop and refine customer segmentation and targeting, including market assessments for strategic planning and AOP.</li><li>
Collaborate with Global Product Marketing and Market-Engagement Services on the product positioning and messages, development of a branded campaign, creation of end user personas and promotional KPIs.</li></ul><div>
Skills &amp; Competencies</div><ul><li>
Exceptional leadership and interpersonal skills with the ability to effectively engage, influence, and develop across cross-functional teams</li><li>
Broad product-commercialization/marketing acumen including all aspects of HCP marketing, sales execution, market forecasting, external campaign management, demand generation, market segmentation, digital marketing, strategy development and competitor assessment</li><li>
Extraordinary skills in critical thinking including observation, analysis, being able to succinctly articulate a problem and identify a solution[s]. Have the ability to conduct investigative analyses for a given issue and lead a team to developing a solution/conclusion in an efficient and effective manner</li><li>
Relentless prioritizes business and commercial strategies and works with great sense of urgency and purpose to deliver results through customer-centric innovative marketing channels</li><li>
Highly organized and ability to effectively manage multiple priorities in a fast-paced environment</li><li>
Proven ability to successfully launch new technologies in clinical and operational markets</li><li>
An innovative mindset with the ability to approach situations with a creative and strategic approach ensuring the customer journey and voice is infused throughout</li></ul><div><br>
Education, Experience &amp; Qualifications</div><ul><li>
10+ years marketing experience in biotech, pharmaceutical or other areas of life sciences, with a proven record of high performance and consistent results</li><li>
Previous IVT experience in a marketing, sales and product management role strongly preferred</li><li>
Life sciences&rsquo; product in-line marketing and launch/product commercialization experience are required</li><li>
Must have strong social skills, maturity, and be capable of presenting ideas and concepts to a diverse range of individuals</li><li>
Excellence in additional professional competencies including collaborative and cross functional problem solving and communications, innovative thinking, sense of urgency, and a passion for helping patients and their communities are critical</li><li>
Bachelor&rsquo;s degree required</li><li>
MBA or additional education in life sciences discipline preferred</li></ul><div></div><div><div>
EEO Policy Statement</div></div></div>

Director Marketing, Americas

Takeda Pharmaceuticals

<div><p>By clicking the &ldquo;Apply&rdquo; button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda&rsquo;s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.</p><p></p><h2 class="jobSectionHeader"><b>
Job Description</b></h2><p></p><p><b><i>
ABOUT THE ROLE</i></b></p><p><br>
The Digital Marketing, Associate Director is responsible for overseeing digital marketing strategies and initiatives to enhance product appeal and performance. This role involves developing and implementing digital marketing plans, optimizing online presence, and leading teams to achieve marketing objectives.</p><p></p><p><b><i>
OBJECTIVES/PURPOSE
</i></b></p><ul><li><p>The Omnichannel HCP Lead, CRC will lead the development and implementation of the Omnichannel plan for the Lung HCP customers. They will design and implement seamless brand-specific customer experiences and omnichannel plans in an agile manner leveraging data and insights and external trends and benchmarks.
</p></li><li><p>They design and deploy the customer HCP Omnichannel experience plan for different personas and at various adoption levels. This includes customer journeys, messaging, delivery and channel optimization. They are responsible for creating strategic and bold campaigns in the non personal space that are highly integrated with the personal promotion efforts to improve customer engagement and adoption, including rep triggered emails and identification of, and alert activation.</p></li><li><p>
This colleague will collaborate with multiple cross functional partners, including but not limited to, the Lung Marketing team, Sales, Insights and Analytics, Medical, PVA, RC and agency partners to design, build and deploy best in class Omnichannel campaigns to elevate the experience for HCPs. They are a core member of the Marketing team and Lung Integrated Brand Team.
</p></li><li><p>They will drive meaningful and measurable engagement with HCP segments to drive impact and leverage promotional mix analyses to make critical resource allocation decisions to optimize and improve campaign resonance and impact.</p></li><li><p>
This colleague will lead HCP media strategy with agency and partners &amp; rigorously tracks performance to adapt plan in an agile manner.</p></li><li><p>
They analyze customer behavior by utilizing CRM data and analytics to track HCP engagement and optimize experience. Leads HCP Experience Measurement Plan &amp; adapts plan accordingly</p></li></ul><p></p><p><b><i>
ACCOUNTABILITIES
</i></b></p><ul><li><p>Defines vision, strategy and implementation of HCP omnichannel solutions that will improve the HCP customer experience and support brand goals.</p></li><li><p>
Partners with brand team and other cross functional partners to identify HCP targets and designs HCP personalized campaigns that are translated across web, SEO/SEM, email, direct mail, social media and digital advertising.</p></li><li><p>
Creates agile content and implements initiatives that execute on brand strategy in the following areas: website design, personalization and optimization, SEO, paid search, CRM, digital display media, and social media.</p></li><li><p>
In partnership with agencies and Insights and Analytics, identifies trends and insights to understand customer engagement and campaign performance to optimize customer plans, spend and ROI.</p></li><li><p>
Implements identified technologies.</p></li><li><p>
Utilizes audience research and trend analysis to develop modular, personalized content. Evaluates customer research, market conditions and competitor activities.</p></li><li><p>
Establishes key objectives and performance metrics for omnichannel campaigns in partnership with Insights &amp; Analytics and agency partners. Makes recommendations for campaign optimizations to improve overall performance.</p></li><li><p>
Works cross-functionally to understand customer and business needs and align recommendations and strategy accordingly to different HCP segments.</p></li><li><p>
Drives improvements in the financial performance of all campaigns through ongoing business analysis, financial analysis, and continuous process improvements and manage budgets for all projects.</p></li><li><p>
Actively manages agency partner relationships, expectation setting, budgeting and contract reviews.</p></li></ul><p></p><p><b><i>
EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS</i></b></p><p>
Required</p><ul><li><p>
Bachelor&rsquo;s degree</p></li><li><p>
8+ years of experience with increasing responsibilities in digital agency, marketing, or related function, preferably with pharma or healthcare industry experience</p></li><li><p>
Deep understanding of multichannel marketing tactics and digital channels, including but not limited to email, websites, webinars/webcasts, digital media programs, paid search, SEO, social media, mobile apps, digital sales aids and measurement/insight generation.</p></li><li><p>
Demonstrated experience leveraging customer journeys and experience maps to engage target audiences during &ldquo;moments that matter&rdquo; - creating personalized, omnichannel solutions with the individual in mind.</p></li><li><p>
Experience managing and driving accountability with multiple agencies of record to develop and execute marketing tactics on time and within budget.</p></li><li><p>
Experience with A/B testing across channels and content types.</p></li><li><p>
Strong analytical skills with demonstrated ability to assess business results of marketing tactics, define appropriate KPIs, and maximize value of marketing investment.</p></li><li><p>
Proven experience advising stakeholders and effectively influencing business partners and peers.</p></li><li><p>
Demonstrated ability to thoroughly learn new market, disease states and the products quickly.</p></li><li><p>
Strong consultative skillset, including excellent discovery, detailed business analysis, workshop facilitation, roadmap planning, project management and interpersonal communication skills.</p></li><li><p>
Ability to influence and persuade stakeholders in a wide range of departments at varying levels of seniority including senior leadership both in the US and globally</p></li><li><p>
Self-motivated drive to work collaboratively and cross-functionally with a variety of business units such as Brand Marketing, Insights &amp; Analytics, DD&amp;T, Sales, and other key partners.</p></li><li><p>
Financial management and budgeting abilities.</p></li></ul><p></p><p><b><i>
ADDITIONAL INFORMATION</i></b></p><p>
Percentage of travel:</p><ul><li><p>
Requires approximately 10% travel.</p></li><li><p>
Willingness to travel to various meetings, conferences and could include overnight.</p></li></ul><p></p><p><b>
Takeda Compensation and Benefits Summary</b></p><p></p><p>
We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.</p><p></p><p><b>
For Location:</b></p>
Boston, MA<p></p><p><b>
U.S. Base Salary Range:</b></p>
$153,600.00 - $241,340.00<p><br>
The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.</p><p></p><p>
U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.</p><p></p><p><b>
EEO Statement</b></p><p><i>
Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.</i></p><p></p><h2 class="jobSectionHeader"><b>
Locations</b></h2>
Boston, MA<p></p><h2 class="jobSectionHeader"><b>
Worker Type</b></h2>
Employee<p></p><h2 class="jobSectionHeader"><b>
Worker Sub-Type</b></h2>
Regular<p></p><h2 class="jobSectionHeader"><b>
Time Type</b></h2>
Full time<p></p><p><b>
Job Exempt</b></p>
Yes<p></p>
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.</div>

Associate Director, Omnichannel Marketing, CRC

the LEGO Group

<p></p><div><p><i>Join us in crafting the future of play&mdash;where imagination meets strategy, and every idea sparks a new adventure for the next generation of builders.
</i></p><p></p><p><b>Core Responsibilities
</b></p><p>As the Brand Strategy Director, you will play a pivotal role in shaping the future of the LEGO brand. You&rsquo;ll blend creativity with analytical insight to develop innovative strategies that captivate the imaginations of the next generation of builders. Your mission is to explore exciting new avenues for the LEGO brand while embodying its core values. You will:
</p><ul><li><p>Provide strategic clarity that fuels creativity, leveraging deep consumer insights and cultural understanding to drive impactful ideas.
</p></li><li><p>Act as a truth-seeker and problem-solver, crafting compelling, evidence-based creative strategies and briefs that resonate with our audience.
</p></li><li><p>Encourage diverse perspectives and proactively identify emerging challenges and opportunities for the brand.
</p></li><li><p>Stay obsessed with current trends and culture, translating this understanding into compelling narratives that inspire innovative concepts.
</p></li><li><p>Serve as a master storyteller, setting the stage for our creative work and effectively persuading internal stakeholders and partners.
</p></li><li><p>Utilize your expertise in marketing and creative effectiveness to interpret data, enabling informed, evidence-based decisions that enhance our strategies.
</p></li></ul><p></p><p><b>Play your part in our team succeeding
</b></p><p>At the LEGO Agency (OLA), we are dedicated to delivering best-in-class campaigns and insight-driven solutions across the LEGO Group. In this role, you will not only uphold the LEGO values but also challenge the status quo, creating culturally defining ideas that reflect the excitement of our products.
</p><p></p><p><b>Do You Have What It Takes?
</b></p><ul><li><p>Extensive experience in an agency environment
</p></li><li><p>Experience working with senior stakeholders effectively
</p></li><li><p>Proficiency in utilizing data and audience insights to drive creative effectiveness
</p></li><li><p>Ability to anticipate and adapt to evolving consumer behaviors and cultural trends
</p></li><li><p>Excellent storytelling and communication skills
</p></li></ul><p></p><p><b>Additional details on this position
</b></p><ul><li><p>This is a Director level role based at 1001 Boylston St. in Boston, MA.
</p></li><li><p>Our workplace enables our LEGO&reg; colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3-day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
</p></li><li><p>There will be relocation assistance for this role.
</p></li></ul><p></p><p><i>#LI-LA1
</i></p><p><b>Compensation
</b></p>The salary for this position has a range of $156,432.00 - $234,648.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.
<p></p><p>Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
</p><p></p><p><b>What&rsquo;s in it for you?
</b></p><p></p><p>Here are some of what to expect:
</p><p></p><p><b>Family </b><b>Care </b><b>Leave &ndash; </b>We offer enhanced paid leave options for those important times.
</p><p></p><p><b>Insurances &ndash; </b>All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
</p><p></p><p><b>Wellbeing </b>&ndash; We want you to be your best self, so you&rsquo;ll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based
</p><p></p><p><b>Colleague </b><b>Discount </b>&ndash; We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
</p><p></p><p><b>Bonus </b>&ndash; We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme
</p><p></p><p><b>Your workplace &ndash; </b>When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
</p><p></p><p>We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
<br>
<br>
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.<br>
</p><p><br>
We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to &ldquo;inspire and develop the builders of tomorrow.&rdquo;
<br>
<br>
The LEGO Group is fully committed to Children&rsquo;s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
</p><p></p><p>Thank you for sharing our global commitment to Children&rsquo;s Rights.
</p><p></p><p>We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.
</p><p></p><p>Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.
</p><p></p><p>Just imagine building your dream career.
</p><p>Then make it real.
</p><p><b>Join the LEGO&reg; team today.</b></p></div><p></p>

Brand Strategy Director

Boston Personal Injury Law Firm

<p><b>Chief Marketing Officer (CMO) Job Description</b></p><p>The Chief Marketing Officer (CMO) at Jeffrey Glassman Injury Lawyers will play a critical role within the executive team, actively contributing to strategic discussions and decision-making that shape the firm&rsquo;s growth trajectory. You will be instrumental in developing and implementing processes and initiatives that drive the expansion of the marketing and intake departments. By collaborating closely with key leaders across all departments, the CMO will support a comprehensive growth strategy that serves as the foundation for the firm's continued success and scalability.</p><p><b>Marketing </b></p><p><b>Day-to-Day Tasks:</b></p><ul><li>Oversee and manage daily marketing operations to ensure lead generation goals are met.</li><li>Align marketing efforts with intake/sales strategies to optimize conversion rates.</li><li>Monitor marketing campaigns and adjust strategies based on performance data.</li><li>Ensure marketing attribution tracking is accurate and actionable.</li><li>Provide leadership with weekly insights into marketing performance.</li><li>Direct and manage marketing content creation and strategy.</li><li>Oversee the management of digital campaigns (e.g., GMB, LSA, PPC) to maximize ROI.</li><li>Partner with marketing and business development teams to ensure alignment with revenue growth initiatives.</li><li>Develop client engagement strategies to drive repeat business and word-of-mouth referrals.</li><li>Lead initiatives to increase online reviews, ratings, and overall reputation management.</li></ul><p><b>Long-Term Tasks:</b></p><ul><li>Develop and execute a comprehensive strategy to identify new market opportunities and create go-to-market plans.</li><li>Develop yearly marketing budget and strategy to support firm growth goals.</li><li>Work with the executive team to maximize revenue potential through strategic marketing initiatives.</li><li>Implement and manage a data aggregation tool to provide full funnel insights across all marketing assets.</li><li>Explore opportunities for expansion into new markets or services to drive additional revenue.</li><li>Work with the executive team to audit and propose changes to marketing processes to improve efficiencies and remove bottlenecks and other pain points.</li></ul><p><b>Intake </b></p><p><b>Day-to-Day Tasks:</b></p><ul><li>Oversee intake operations and manage the intake team to ensure optimal performance.</li><li>Monitor individual and team intake performance against key metrics.</li><li>Ensure the intake team is aligned with marketing efforts to generate and convert qualified leads.</li><li>Provide coaching and support to sales and intake staff to enhance effectiveness.</li><li>Conduct weekly check-ins and progress reviews with the intake team.</li></ul><p><b>Long-Term Tasks:</b></p><ul><li>Lead the intake teams to drive improved conversion and case quality.</li><li>Develop strategies to maximize revenue potential across the intake funnel.</li><li>Implement a data aggregation tool to track performance and identify areas for improvement.</li><li>Establish visibility into key metrics and develop a structured review cadence.</li><li>Collaborate with leadership and other departments to ensure strategic alignment and optimal results.</li><li>Ensure all cases eligible for referral are directed to appropriate sources and followed up on properly.</li><li>Audit internal intake processes to identify inefficiencies and recommend improvements<b>.</b></li><li>Work with client intake and customer relationship teams to optimize the onboarding experience.</li><li>Implement innovative technology to improve client communication and case management efficiency.</li><li>Collaborate with marketing to develop personalized campaigns and maintain a strong local presence.</li><li>Analyze client feedback to identify opportunities for service and process improvements.</li></ul><p><b>Performance Monitoring &amp; Analysis</b></p><ul><li>Work with the executive team to implement and manage a data aggregation tool for marketing and intake.</li><li>Ensure visibility for all team members into key performance metrics.</li><li>Develop and maintain a cadenced discussion framework around key performance indicators.</li><li>Provide regular reports and insights to leadership for strategic decision-making.</li></ul><p><b>Expansion &amp; Process Improvement</b></p><ul><li>Explore opportunities to expand into new markets and service areas.</li><li>Develop strategies to optimize referral processes and minimize case waste.</li><li>Establish partnerships with vendors, media outlets, and other external resources to support growth initiatives.</li></ul><p><b>Qualifications</b>:</p><ul><li>Experience in client-focused roles within the legal or professional services industry.</li><li>Deep understanding of personal injury client needs and expectations.</li><li>Strong leadership and interpersonal skills.</li><li>Proven experience in digital marketing and growth strategies.</li><li>Knowledge of legal industry marketing trends and tools.</li></ul><p>Job Type: Full-time</p><p>Pay: $125,000.00 - $175,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>Health insurance</li><li>Paid time off</li></ul><p>Work Location: In person</p>

Chief Marketing Officer

Boston Children's Hospital

<div><div><div><div>82446BR</div>
</div><div><div>Human Resources</div>
</div><div><p><b>Job Posting Description</b></p>
<div><b>Position Summary:</b><br>
<br>
The Vice President of Marketing will be the primary leader responsible for developing Boston Children&rsquo;s Hospital&rsquo;s brand, shaping and advancing its reputation, market presence, and brand equity on local, national, and international stages. This role will drive integrated marketing, digital, and brand strategies that accelerate growth, attract patients and families, strengthen referral networks, support clinical and research program expansion, and reinforce the system&rsquo;s standing as a global leader in pediatric healthcare.<br>
<br>
<b>Key Responsibilities:</b><ul><li><b>
Enterprise Brand Leadership:</b><br>
Define and steward a powerful, differentiated brand identity and narrative that advances the organization&rsquo;s reputation across all markets and audiences&mdash;including patients, families, providers, donors, partners, and policymakers. Maintain a repository of content that clearly articulates the organization&rsquo;s value proposition, tied to those audiences.</li></ul><ul><li><b>
Strategic Marketing:</b><br>
Work with BCH administrative and hospital leadership to synthesize, develop, and execute marketing plans aligned with system growth priorities, clinical programs, and international initiatives, ensuring measurable impact on patient acquisition, market share, and revenue growth.<ul><li><b>
Direct Market Research and Analytics:</b> Direct market research, analytics, and competitive analysis to identify trends, opportunities, and risks, including uncovering customer needs and journeys, developing segmentation, and sizing markets. Conduct ad-hoc market assessments to support Strategy and Business Development opportunities.</li><li><b>
Develop Marketing Plans:</b> Create effective marketing plans for existing and new services and solutions in collaboration with clinical leadership, philanthropic leadership, and other growth-focused teams to capitalize on opportunities to expand regionally, nationally, and internationally.</li><li><b>
Execute Marketing Plans and Campaigns:</b> Deploy marketing tactics that optimize impact in alignment with strategic health system priorities, using the right media mix across social, AI, experiential, and traditional channels. Ensure top-tier levels of creative and content. Guide the deployment of marketing technology to enable the defined consumer experience strategy, including CRM, cookies, advanced analytics models, and content sources.</li><li><b>
Monitor Performance:</b> Establish robust KPIs, performance dashboards, and ROI measures for marketing investments, ensuring disciplined resource allocation, accountability, and continuous improvement.</li></ul></li></ul><ul><li><b>
Team &amp; Culture Leadership:</b><br>
Build, inspire, and retain a contemporary, high-performing marketing team with expertise in brand, digital, creative, and data science; foster a culture of innovation, agility, and excellence.</li></ul><ul><li><b>
Enterprise Collaboration:</b><br>
Serve as a trusted advisor to senior executives and a collaborative partner across clinical, research, philanthropic, and operational areas, ensuring marketing is a strategic driver of enterprise objectives.</li></ul><b>
Required Qualifications:</b><ul><li>
Bachelor&rsquo;s degree in Marketing, Business, or related field; Master&rsquo;s degree preferred</li><li>
15+ years of progressive marketing and brand leadership experience in healthcare, academic medicine, or complex consumer-focused industries</li><li>
Proven track record in building and scaling enterprise brands with national and/or international reach</li><li>
Demonstrated success in leading digital transformation and leveraging data to drive measurable outcomes</li><li>
Exceptional leadership presence with the ability to influence at the executive level and across a highly matrixed organization</li><li>
Strong financial and business acumen, with the ability to link marketing investments to enterprise growth and impact</li></ul>
Boston Children&rsquo;s Hospital offers competitive compensation and unmatched benefits.</div>
</div><div><p><b>Status</b></p>
<div>Full-Time</div>
</div><div><p><b>Standard Hours per Week</b></p>
<div>40
</div></div><div><p><b>Office/Site Location</b></p>
<div>Boston</div>
</div><div><p><b>Job Posting Category</b></p>
<div>Marketing/Public Affairs</div>
</div><div><p><b>Remote Eligibility
</b></p><div>Part Remote/Hybrid</div></div></div></div><div></div>

Vice President of Marketing

LogRocket

<div><div>LogRocket is looking for a driven Growth Marketing leader. Own the pipeline number across a range of channels only bounded by your creativity and ability to execute.</div><div></div><div><br>
LogRocket and it&rsquo;s Galileo AI product assistant is designed to 10x the speed of product delivery teams. It&rsquo;s the first system that gives all teams across the product delivery cycle complete, proactive visibility into their customer experience from the user&rsquo;s point of view. Spanning the entire stack of product tools, Galileo AI and LogRocket help teams deliver amazing digital experiences.<br>
</div><div></div><br>
<div>We've already attracted an elite roster of over three thousand customers and raised $55 million in funding from top investors such as Matrix Partners, Battery Ventures, and Delta-V Capital in an effort to continue expanding our Marketing team and broaden our reach.</div>
<h3 class="jobSectionHeader"><b>Responsibilities</b></h3><ul><li>
Drive pipeline across an assortment of channels, including inbound, performance, intent, events, brand, and more</li><li>
Strategically plan, test, implement and optimize online and non-digital marketing campaigns</li><li>
Develop a deep mastery of the funnel to understand what drives prospects to become customers</li><li>
Identify and execute upon ways to improve LogRocket's inbound marketing funnel</li><li>
Quantify everything you do. Conduct analysis to identify the highest value opportunities</li><li>
Work closely with Product Marketing, SDRs, and Sales to execute on programs to support all levels of the funnel</li><li>
Work with the product teams to identify and implement product features that will drive engagement and conversion</li><li>
Ensure the tools and infrastructure are in place to provide optimal growth results</li></ul><h3 class="jobSectionHeader"><b>
Qualifications</b></h3><ul><li>
BA/BS degree or 5+ years equivalent work experience</li><li>
Proficiency in demand generation, marketing automation, and SEO tools in order to generate traffic, convert visitors into leads, and then nurture them into converted customers</li><li>
Well versed in AI - not just chats, but how can we do things that were previously impossible or get insights/data advantages we couldn&rsquo;t before</li><li>
Previous management experience is ideal. However, we will work closely with you to further develop your management skills</li><li>
Excellent communicator and creative thinker, with the ability to use data as well as intuition and logic to inform all decisions</li><li>
Demonstrated strong taste in oral, visual, and written communications skills - both as an executer and reviewer</li><li>
Have strong coordination and project management skills to handle complex projects</li><li>
Able to deal with the dynamic environment of a technology start up</li></ul><h3 class="jobSectionHeader"><b>
Benefits and Perks</b></h3><ul><li>
Catered lunch and an impressive array of your favorite snacks (healthy AND non-healthy!)</li><li>
Unlimited vacation policy</li><li>
Health, Dental, Vision benefits, 401k, commuter benefits</li><li>
Generous stock options</li><li>
Regular team outings and activities (from boat rides to paintball, we&rsquo;ll try anything!)</li></ul><div>
This range is intended to provide a guideline for our typical compensation (base and bonus) and may be modified based on location or experience of our finalist candidate.</div><div>
Even if you don&rsquo;t meet all of the listed requirements, we still encourage you to apply. We believe learning is a vital component of success in any role here at LogRocket, and we&rsquo;re happy to chat with folks from non-traditional backgrounds for our open roles.</div><div></div><div><br>
LogRocket is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.</div><div></div><div><br>
LogRocket will consider sponsoring visas for applicants in the US that need work authorization.</div></div>

Director of Growth

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