product manager

marketing manager

marketing specialist

marketing executive

product marketing manager

head of marketing

Insignia Search

<div>
 
 
 Head of Product Marketing &ndash; B2C Fintech.
 
 
 
 
 Saudi Arabia.
 
 
 
 
 40,000 SAR p/m (maximum).
 
 
 
 
 
 Our client, a Fintech Start-up, has a requirement for a Head of Product Marketing based in KSA. They are licensed by SAMA and in launch phase. As such they need someone to lead the team, be responsible for product marketing strategy and grow market share.
 
 
 
 
 Scope:
 
 
 
 
 <ul>
 <li>
 Leading the team.
 </li>
 <li>
 Branding
 </li>
 <li>
 SEO
 </li>
 <li>
 Sales funnel and conversion
 </li>
 <li>
 CAC
 </li>
 </ul>
 
 
 
 This is an excellent opportunity with huge scope for growth.
 
 
 
 
 
 Candidate requirements:
 
 
 
 
 <ul>
 <li>
 Strong experience in B2C Marketing
 </li>
 <li>
 Experience in Fin-Tech is a major benefit.
 </li>
 <li>
 However, any B2C product-based marketing is relevant.
 </li>
 <li>
 Experienced in Product marketing
 </li>
 <li>
 Experience in the Middle East market
 </li>
 <li>
 Ability to manage and grow a team
 </li>
 <li>
 Strong communication skills
 </li>
 <li>
 Arabic is essential.
 </li>
 </ul>
 
 
 
 Please apply to register your interest.
 
 
 
</div>

Head of Product Marketing

ToYou

<div>ToYou is a leading online Saudi food ordering and delivery super-app with one of the largest and most comprehensive networks of merchants across the Kingdom of Saudi Arabia. We seek to deliver all necessities across the Kingdom, whether they be from restaurants, supermarkets, pharmacies, or more.

At ToYou we aim to provide all our customers with a great experience by connecting them with thousands of merchants across Saudi Arabia, and we take great pride in our diverse team which represents different backgrounds, experiences, and visions. We truly value them and count them as a key factor to our success. So, if you are interested in joining a team full of intelligence, ambition, and great talent, ToYou is the right place for you.

As Head of Digital Marketing, you will own ToYou&rsquo;s overall digital media strategy, spanning both performance marketing (user acquisition, retargeting, app marketing) and brand media planning (awareness, consideration, and top-of-mind presence). You will lead paid campaigns across multiple platforms to drive growth at every stage of the funnel and partner cross-functionally to bring integrated marketing campaigns to life.

This role requires deep expertise in ecommerce performance marketing, along with a strong understanding of brand communication and media mix planning. Prior experience in food delivery or Q-commerce in Saudi Arabia is highly preferred. 
Key Responsibilities
<ul>
<li>Develop and lead a holistic digital marketing strategy that balances performance and brand media investment across the full funnel.</li>
<li>Own the media plan across paid search, paid social, display, programmatic, video, and app campaigns, optimizing for CAC, ROI, LTV, and upper-funnel brand KPIs (e.g., awareness, consideration, preference).</li>
<li>Collaborate with Brand, Creative, and Growth teams to launch integrated campaigns that align messaging, audience targeting, and funnel objectives.</li>
<li>Manage performance campaigns on Google, Meta, TikTok, Snapchat, YouTube, Apple Search Ads, and other key platforms.</li>
<li>Run A/B testing and creative optimization to improve efficiency and relevance across channels.</li>
<li>Lead the in-house digital marketing team to ensure best-in-class execution and innovation.</li>
<li>Partner with Analytics and Product teams to build a data-driven media measurement framework, incorporating media mix modeling, attribution, and incrementality testing.</li></ul> 


Requirements
<ul>
<li>8+ years of experience in digital marketing, with proven expertise in performance acquisition and brand media planning, preferably for an e-commerce or app-based platform.</li>
<li>Experience managing large paid media budgets with a track record of delivering measurable business results across awareness and acquisition objectives.</li>
<li>Strong knowledge of ad platforms (Google Ads, Meta, TikTok, Snapchat, YouTube), app analytics (Appsflyer, Adjust), and measurement tools (GA4, Mixpanel).</li>
<li>Deep understanding of Saudi Arabia&rsquo;s digital media landscape and user behavior.</li>
<li>Strong leadership and team management experience; excellent communication and stakeholder management skills.</li></ul> 


Preferred
<ul>
<li>Prior experience working with or in a food delivery or quick commerce app in KSA or GCC.</li>
<li>Bilingual: English and Arabic.</li>
<li>Experience executing media campaigns tied to Saudi seasonal moments (e.g., Ramadan, National Day, etc.).</li></ul> 


What we offer:
<ul>
<li>Competitive Salary</li>
<li>21 Vacation Days plus Public Holidays</li>
<li>Medical insurance for Employees &amp; Families</li>
<li>Contemporary work environment</li>
<li>Coffee &amp; Tea in the Office</li>
<li>Regular Team Meals</li></ul> 


Interested applicants are requested to submit their CV in English. 
All applications will be treated in strict confidence.</div>

Head of Digital Marketing

Tahaluf

<div>Company Description 
Tahaluf is rewriting the events playbook. Its purpose is transformational, its DNA digital, and its ambition unprecedented. Tahaluf is scaling to further increase its lead as the largest B2B Live and On Demand Events organiser in Saudi Arabia: by SQM, Attendance, Colleagues and Revenue.
 To scale at this pace requires impeccable local partners, and Tahaluf is proud to enjoy the support and partnership of several Government and Non-Government Organisations that are at the apex of Saudi&rsquo;s B2B and B2C large scale events scene. In fact, our partners do not just support the expansion of live events in the Kingdom; they are also the partner of choice for heavyweights like Apple, Amazon and AliBaba.
 Be part of something BIG! Building on the success of record-breaking tech event LEAP, the most attended tech event in the world, Tahaluf is making a huge impact on the global events sector. Tahaluf is bringing iconic Informa brands to the Kingdom of Saudi Arabia, including Cityscape Global, which celebrated record-breaking participation at its debut Saudi edition and award-winning cyber-security event Black Hat.
 Join our ambitious and highly committed team, who are not afraid to push boundaries and disrupt the status quo. Be ready to be thrown in at the deep end, taking on large-scale projects from day one, under the guidance of a supportive leadership team who will encourage your personal development and offer you new opportunities. 
Job Description 
We are building awe-inspiring experiences. We are launching award-winning brands. And we are scaling faster than any event organiser in history. Take a leap with Tahaluf, we are offering you the chance to:<ul><li>
Work within a highly dynamic business with the energy and style of a start-up</li><li>
Be part of building a business that is launching new products and events at scale</li><li>
Grab an opportunity to accelerate your career and make a real impact.</li></ul>
What you will do
Working on both Cityscape Global and Global Heath Exhibition as our Head of Event Marketing, you will report to the Marketing Director and will manage a diverse team based in beautiful Riyadh. We're looking for a highly motivated, dynamic marketing leader with a track record of commercial collaboration to develop products and positioning reflective of customer demand.
Key Responsibilities
 LEADERSHIP<ul><li>
Recommend team structures and delivery solutions based on requirements</li><li>
Line manage senior marketers and specialists working across a range of events</li><li>
Work with Group Director to ensure right structure, specialisms and level of resources to meet agreed KPI&rsquo;s</li><li>
Provide guidance, feedback and inspiration to line reports</li><li>
Champion the adoption and optimisation of marketing technology solutions and digital marketing more broadly</li><li>
Work with line reports to ensure successful delivery of marketing campaigns in line with agreed KPI&rsquo;s, event and divisional strategy</li><li>
Work with line reports to develop skills and competencies and ensure they have a clear development roadmap</li><li>
Ensure line reports are competent managers and have the skills and training required to manage junior team members or specialists</li><li>
Ensure adoption and optimisation of marketing technology solutions, identify training needs and ensure line reports are technically proficient</li><li>
Reflect the high-performance culture of the marketing team</li></ul>
ANALYSIS &amp; INSIGHT<ul><li>
Monitor campaign performance by supervising the production of relevant and timely reports. Recommend changes to campaign execution based on data insights</li><li>
Share relevant insights with sales, event team and senior management to drive revenues or pursue new opportunities</li><li>
Analyse and report trends over time and use these insights to build more effective campaigns</li><li>
Ensure relevant and timely data is captured (onsite &amp; post show surveys, registration forms, industry research etc)</li><li>
Work with internal teams to ensure data governance and data management policies are adhered to</li><li>
Ensure delivery and accuracy of pre-agreed reports during and post campaign to monitor channel effectiveness and ROI</li><li>
Use recommended campaign analytics dashboards to monitor performance</li><li>
Build a culture of testing and metrics-driven decision-making in the teams</li><li>
Share case studies with marketers within the team, division and Informa Markets</li></ul>
PLANNING &amp; CAMPAIGN MANAGEMENT<ul><li>
Work with marketing managers/wider team to plan product marketing campaigns to meet strategic objectives &ndash; for exhibitions and virtual/hybrid events</li><li>
Monitor operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time &amp; Action Plans, Content Calendars, Budget Trackers)</li><li>
Monitor engagement with target media, associations, industry partners and social media influencers and help the team determine how they fit within the integrated campaign</li><li>
Assist marketing managers with the development of marketing budgets in line with plans and ensure budget trackers are kept up to date</li><li>
Recommend external suppliers and ensure adherence to contractual terms and delivery</li><li>
Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's</li><li>
Ensure optimisation of spend across marketing channels</li><li>
Agree paid media requirements and guide the negotiation of media buying (either directly or through an agency)</li><li>
Recommend website strategy to maximise relevant traffic and conversion</li></ul>
MARKETING EXECUTION<ul><li>
Together with the marketing managers identify target universe and key segments within target universe</li><li>
Guide the team in developing personas, value propositions and messaging for each of the key segments</li><li>
Ensure that timely, relevant communications are sent through full mix of channels and that the team are optimising the effectiveness of these channels</li><li>
Monitor and recommend adjustments to the digital marketing activity based on performance metrics</li><li>
Input into the Content Calendar to ensure delivery through the most relevant channels (email marketing, social media, digital marketing, direct mail etc)</li><li>
Input into the PR plan (internal or external) and liaise with the event manager/event director</li><li>
Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget</li><li>
Ensure the maintenance of active social media channels in line with market expectations, monitor engagement and maximise conversion</li><li>
Oversee the design and production of all marketing collateral to be determined within the marketing plan</li><li>
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards</li></ul>
Key Performance Indicators<ul><li>
Working alongside commercial leads to develop value propositions and go-to-market strategy</li><li>
Ongoing customer insight and engagement strategies</li><li>
Overseeing delivery of marketing campaigns in line with business objectives</li><li>
Adherence to timelines and budgets</li><li>
Marketing KPI report</li><li>
To manage a cross-functional marketing team which includes marketers from all backgrounds with a diverse range of skills and training</li><li>
To design and deliver campaigns for specific projects as and where required</li><li>
To act as a change management ambassador, demonstrating a positive and constructive attitude towards challenges and change</li></ul> 

Qualifications 
What you will bring
We're looking for an Events Marketing expert!
The right person will be an experienced events marketer and people leader from a strong exhibitions background, excited to lead our fantastic team through this next stage of growth.
You'll be a skilled marketing strategist who can drive creativity and enthusiasm in others and will enjoy managing a diverse team of managers, marketing executives and specialist functions.
You are analytical and data-orientated, with a history of testing and optimisation, but with creative flair and exceptional attention to detail.
You'll need to bring extensive experience of digital marketing and marketing technology and be accustomed to delivering in a fast-paced, dynamic environment.
You'll also be extremely adaptable, accustomed to working with differing market dynamics and be able to guide marketers and steer campaign strategy accordingly.
Skills &amp; qualities<ul><li>
Self-starter with proactive nature, and ability to work autonomously</li><li>
Highly collaborative</li><li>
Thrives on constant change.</li><li>
Excellent quantitative skills</li><li>
Strong analytical and presentation skills</li><li>
Good attention to detail and accuracy.</li></ul>
We work hard to make sure life at Tahaluf is rewarding, supportive and enjoyable for everyone. We&rsquo;re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. 
Additional Information 
You can be based anywhere globally that is compatible with Saudi working hours. You will be required to be in Saudi for October and November 2025 for the events, with flights and accommodation are provided!
We don't just accept difference, we celebrate it. We welcome applicants from all backgrounds and circumstances and base hiring decisions on relevant qualifications and merit. We are proud to provide a disability-friendly environment. If you require any support or adjustments to participate in our interview or selection processes, please let us know.</div>

Head of Event Marketing (6-month maternity cover - Remote)

Confidential

<div>
 
 
 KEY ACCOUNTABILITIES AND ACTIVITIES
 
 
 
 
 Key Accountability Areas
 
 
 
 
 Key Activities
 
 
 
 
 
 
 
 
 
 
 Main Duties and Responsibilities
 
 
 <ul>
 <li>
 Lead the development and execution of the overall marketing strategy in alignment with business objectives.
 </li>
 <li>
 Oversee and manage all marketing campaigns, ensuring they are effective and deliver on KPIs.
 </li>
 <li>
 Work closely with the executive team to support corporate growth and brand positioning.
 </li>
 <li>
 Manage marketing budgets and resources effectively to maximize ROI.
 </li>
 <li>
 Guide and mentor the marketing team to achieve high performance and continuous development.
 </li>
 </ul>
 
 
 People Management
 
 
 <ul>
 <li>
 Participate in the identification and recruitment of key talents for their respective Department
 </li>
 <li>
 Manage, guide and assist direct reports to perform their functional operations in accordance with set policies and procedures
 </li>
 <li>
 Set performance objectives, provide necessary support, evaluate/appraise the team and provide regular feedback on performance
 </li>
 <li>
 Uphold a high-performance working environment and promote the Organization&rsquo;s Values
 </li>
 </ul>
 
 
 
 
 
 QUALIFICATIONS
 
 
 <ul>
 <li>
 Bachelor&rsquo;s Degree Required.
 </li>
 <li>
 Master&rsquo;s Degree Preferred.
 </li>
 <li>
 Professional Certificates.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 COMPETENCIES
 
 
 
 
 Core
 
 
 
 
 Leadership
 
 
 <ul>
 <li>
 Cultivates Innovation
 </li>
 <li>
 Action Oriented
 </li>
 <li>
 Develops Talent
 </li>
 <li>
 Decision Quality
 </li>
 <li>
 Ensures Accountability
 </li>
 <li>
 Communicates Effectively
 </li>
 </ul>
 
 
 Years of Experience:
 
 
 
 
 
 <ul>
 <li>
 Nine Years and Above
 </li>
 </ul>
 
 
</div>

Marketing Director

Discovered MENA

<div>
 
 The Marketing Director will be responsible for shaping and delivering the overall marketing strategy, leading a large cross-functional team that includes senior managers, digital specialists, content creators, designers, and social media executives.
 
 
 
 
 
 This role requires a balance of creativity and analytical rigor, with a proven track record of driving innovative campaigns, optimising performance through data, and inspiring teams to deliver exceptional results in a fast-paced environment.
 
 
 
 
 
 Key Responsibilities
 
 
 
 
 <ul>
 <li>
 Define and deliver strategic marketing objectives across multiple projects
 </li>
 <li>
 Act as a change leader, embedding a culture of innovation and adaptability
 </li>
 <li>
 Contribute to wider business strategy with insight-driven recommendations
 </li>
 <li>
 Lead and develop a cross-functional marketing team, ensuring skills and resources are in place for success
 </li>
 <li>
 Design and execute innovative B2B and B2C campaigns that drive engagement, growth, and ROI
 </li>
 <li>
 Champion the use of marketing technology and data to foster insight-driven decision-making
 </li>
 <li>
 Manage budgets and resource allocation with strong commercial accountability
 </li>
 <li>
 Share best practices, case studies, and contribute to broader organisational initiatives
 </li>
 </ul>
 
 
 
 
 Leadership &amp; Impact
 
 
 
 
 <ul>
 <li>
 Inspire and cultivate a high-performance culture across the marketing team
 </li>
 <li>
 Provide mentorship, guidance, and succession planning to enable long-term growth
 </li>
 <li>
 Build strong relationships with internal stakeholders and external partners
 </li>
 <li>
 Drive customer-centric strategies informed by market intelligence, surveys, and data
 </li>
 </ul>
 
 
 
 
 What Success Looks Like
 
 
 
 
 <ul>
 <li>
 A highly skilled and motivated marketing team aligned with strategic objectives
 </li>
 <li>
 Measurable ROI from campaigns, delivered on time and within budget
 </li>
 <li>
 Strong brand positioning and differentiated value propositions in the market
 </li>
 <li>
 Seamless integration of digital, data, and marketing technology into operations
 </li>
 <li>
 Ongoing innovation in campaign delivery, customer engagement, and business growth
 </li>
 </ul>
 
 
</div>

Qiddiya Investment Company

<div>Qiddiya Investment Company is seeking an innovative and strategic Executive Director - Branding &amp; Marketing to lead our branding and marketing initiatives, shaping the narrative of Qiddiya as a premier destination for entertainment and leisure. This key role will be instrumental in developing a strong brand identity and comprehensive marketing strategies that engage diverse audiences and drive brand loyalty.
As the Executive Director, you will oversee all aspects of branding, advertising, digital marketing, public relations, and community engagement. Your leadership will guide a skilled marketing team as you position Qiddiya at the forefront of the entertainment and tourism industry.<h3 class="jobSectionHeader">
Key Responsibilities</h3><ul>
<li>Develop and execute a comprehensive branding and marketing strategy that aligns with Qiddiya's vision and business objectives.</li>
<li>Lead the creation and evolution of Qiddiya&rsquo;s brand identity, ensuring consistency across all platforms and communication channels.</li>
<li>Oversee the development and implementation of effective marketing campaigns that enhance awareness and drive engagement.</li>
<li>Manage and optimize digital marketing initiatives, leveraging social media, content marketing, and SEO strategies to maximize reach and impact.</li>
<li>Collaborate with internal teams and external agencies to produce high-quality marketing materials that effectively communicate Qiddiya's offerings.</li>
<li>Conduct market research and analyze industry trends to inform strategy and capitalize on opportunities.</li>
<li>Cultivate strong relationships with stakeholders, including the media, partners, and community organizations to enhance Qiddiya's public presence.</li>
<li>Provide leadership and mentorship to the marketing team, fostering a culture of creativity, collaboration, and performance excellence.</li>
</ul>Requirements<ul>
<li>Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).</li>
<li>15+ years of experience in branding and marketing, with a minimum of 7 years in a leadership role.</li>
<li>Proven track record of developing successful branding and marketing strategies within the entertainment, tourism, or related sectors.</li>
<li>Strong analytical skills and experience with data-driven marketing strategies.</li>
<li>Exceptional leadership and team management abilities.</li>
<li>Excellent communication, presentation, and interpersonal skills.</li>
<li>Creative mindset with an understanding of brand storytelling and customer engagement techniques.</li>
<li>Familiarity with digital marketing tools, trends, and best practices.</li>
</ul>Benefits
Attractive compensations and benefits package</div>

Executive Director - Branding & Marketing

AstraZeneca

<div>JOB TITLE
Senior Brand Manager Rare Disease &ndash; Metabolic 
ABOUT ASTRAZENECA
AstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world&rsquo;s most serious diseases. But we&rsquo;re more than one of the world&rsquo;s leading pharmaceutical companies.
ROLE SUMMARY
AstraZeneca is accelerating the expansion of our geographical footprint in rare diseases following the acquisition of Alexion in 2021. Rare diseases are a high-growth therapy area with rapid innovation and significant unmet medical need. Over 7,000 rare diseases are known today &ndash; yet less than 1% of them have an approved treatment.
As we begin to build our position as a Rare Disease leader, we seek a Rare Diseases Senior Brand Manager to join our Commercial Team in KSA. The Brand Manager is a full-time position, responsible for developing and implementing rare disease brand strategies.
The Brand Manager will work very closely with the Franchise Head to deploy and adapt the AZ brand strategy to the local Saudi Arabia market, including tactics and execution.
The Senior Brand Manager reports to the Franchise Head.
The Senior Brand Manager will develop strategy for assigned portfolio: brand planning process, brand positioning in context of competitive landscape (messages, programs, key initiatives)
What you&rsquo;ll do<ul><li>
Develops and coordinates implementation of marketing programs for assigned brand(s)including cost management</li><li>
Ensures launch readiness and planning of key activities pre/post launch. Builds solid marketing mix through delivery of appropriate channels. Proposes and supports design of appropriate programs to deliver excellence in customer experience</li><li>
Develop robust understanding of the patient journey to design tailored programs tackling the gaps within, with special attention to patient finding activities</li><li>
Leads forecast during business planning process. Input to market research plan and monitors KPIs for brand dashboard</li><li>
Contributes for development and implementation of KOL management plan</li><li>
Lead identification and development of marketing best practices and support implementation on the local market</li><li>
Demonstrates business ethics and ensure active respect of values, business ethics, local laws, policies and Marketing procedures. Ensures all activities and responsibilities are carried out in compliance with the high standards of ethics and integrity required by the Code of Conduct, supporting Policies and Standards and Company Values to protect and enhance long term performance and reputation</li><li>
Manage advertising and other support agencies in implementing global communication tools and in developing local marketing materials, including promotional materials for the field team.</li><li>
Establish and maintain quality and trustful contacts within the relevant medical community, with opinion leaders, influencers and deciders, in compliance with local requirements: have frequent contact with field team, HCP and KOLs</li><li>
Support field teams&rsquo; execution of promotional events from concept design to content delivery</li><li>
Other duties within position&rsquo;s scope, as assigned by Line Manager</li></ul>
Only applications based in KSA will be considered.
Essential for the role<ul><li>
Leadership skills, potential to develop in a more senior role</li><li>
2-5 years of Brand management experience within an innovative pharmaceutical company with focus on speciality care businesses.</li><li>
&ldquo;For internal candidates with successful track record and showing previous marketing potential&rdquo; previous marketing experience is a plus.</li><li>
5 - 10 years&rsquo; industry experience, preferably in niche markets/orphan drugs.</li><li>
Product launch experience a plus</li><li>
Medical Degree desirable, MBA a plus</li><li>
Availability for local travel</li><li>
Flexibility &amp; adaptability</li><li>
Solid understanding of marketing concepts</li><li>
Very good presentation skills &ndash; for senior audience &bull; Excellent KEE management</li><li>
Resilience to work effectively in a fast-changing environment</li><li>
Experience in the pre &amp; post launch marketing of pharmaceutical products</li><li>
Able to act and influence at a senior level</li><li>
Evidence of excellent skills in communication, influencing and projects tactical management</li><li>
Very good command of English</li></ul>
Desirable for the role<ul><li>
Advanced degree(s) in business or science.</li><li>
Rare Disease experience is preferable but not mandatory.</li><li>
Experience Genetics /Oncology/Neurology will be an advantage.</li></ul>
Why AstraZeneca?
At AstraZeneca we&rsquo;re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There&rsquo;s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development. We&rsquo;re on an exciting journey to pioneer the future of healthcare. 
So, what&rsquo;s next?
<ul><li>Are you already imagining yourself joining our team? Good, because we can&rsquo;t wait to hear from you.</li><li>
Are you ready to bring new ideas and fresh thinking to the table? Brilliant! We have one seat available, and we hope it&rsquo;s yours.</li></ul>
Where can I find out more?
Our Social Media, Follow AstraZeneca on LinkedIn
Follow AstraZeneca on Facebook
Follow AstraZeneca on Instagram</div>

Senior Brand Manager Rare Disease - Metabolic - KSA

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Head of Product Marketing

Head of Digital Marketing

Head of Event Marketing (6-month maternity cover - Remote)

Marketing Director

Marketing Director

Executive Director - Branding & Marketing

Senior Brand Manager Rare Disease - Metabolic - KSA