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Al Barakat Group Co Ltd.

<div>
 
 📢 فرصة وظيفية | أخصائي تسويق (Marketing Specialist)
 
 
 📍
 
 مكان العمل:
 
 الرياض &ndash; المملكة العربية السعودية
 
 
 تعلن
 
 شركة مجموعة البركات
 
 عن رغبتها في استقطاب
 
 أخصائي تسويق
 
 يمتلك شغفًا بالتسويق الرقمي والتجارة الإلكترونية، للمساهمة في تطوير الأنشطة التسويقية، وتعزيز حضور العلامة التجارية، ودعم تحقيق الأهداف البيعية عبر مختلف قنوات التسويق.
 
 
 
 
 
 الهدف من الوظيفة
 
 <ul>
 <li>
 دعم وتنسيق الجهود بين إدارات
 
 التسويق والمبيعات والتشغيل
 
 بما يحقق التكامل ويعزز الأداء العام للشركة.
 </li>
 <li>
 إدارة وتنمية قنوات التجارة الإلكترونية ومنصات التواصل الاجتماعي، والمساهمة في زيادة المبيعات وتحقيق المستهدفات البيعية لمختلف أنشطة الشركة.
 </li>
 </ul>
 
 المسؤوليات الرئيسية
 
 <ul>
 <li>
 إدارة ومتابعة عمليات
 
 التجارة الإلكترونية
 
 والإشراف على تحديث المحتوى والمنتجات وتحسين تجربة المستخدم.
 </li>
 <li>
 تنفيذ وتحسين استراتيجيات
 
 التسويق الرقمي
 
 عبر محركات البحث والبريد الإلكتروني ومنصات التواصل الاجتماعي والإعلانات المدفوعة.
 </li>
 <li>
 تطوير وإدارة حسابات الشركة على وسائل التواصل الاجتماعي ورفع تقارير دورية عن الأداء والنمو.
 </li>
 <li>
 إعداد ونشر محتوى تسويقي إبداعي (نصي، مرئي، فيديو) بما يعزز التفاعل ويحفّز العملاء على الشراء.
 </li>
 <li>
 إدارة ومتابعة الحملات الإعلانية الرقمية وتحسين نتائجها وفق مؤشرات الأداء المستهدفة.
 </li>
 <li>
 تحليل البيانات واستخلاص الرؤى التسويقية واقتراح فرص النمو والتحسين المستمر.
 </li>
 <li>
 إجراء دراسات وتحليلات للمنافسين بهدف تعزيز الحصة السوقية وتحسين الأداء التسويقي والبيعي.
 </li>
 <li>
 متابعة تجربة العملاء والعمل على تطوير آليات قياس رضا العملاء ومعالجة الشكاوى بالتنسيق مع الإدارات المعنية.
 </li>
 <li>
 التنسيق مع وكالات الإعلان والموردين الخارجيين لتنفيذ الأنشطة والحملات التسويقية.
 </li>
 <li>
 التعاون المستمر مع فرق المبيعات والإدارات المختلفة لضمان تحقيق الأهداف المشتركة.
 </li>
 <li>
 إعداد تقارير دورية عن أداء الأنشطة التسويقية ونتائج الحملات.
 </li>
 </ul>
 
 المؤهلات والمتطلبات
 
 
 ✔ درجة البكالوريوس في
 
 التسويق أو ما يعادلها
 
 .
 
 
 ✔ خبرة عملية في
 
 التسويق الرقمي والتجارة الإلكترونية
 
 .
 
 
 ✔ معرفة عملية بمنصات التجارة الإلكترونية مثل:
 
 <ul>
 <li>
 Shopify
 </li>
 <li>
 Salla
 </li>
 <li>
 Zid
 </li>
 <li>
 Magento
 </li>
 </ul>
 
 ✔ إجادة استخدام أدوات التحليل وقياس الأداء مثل:
 
 <ul>
 <li>
 Google Analytics
 </li>
 <li>
 Google Search Console
 </li>
 </ul>
 
 ✔ خبرة في إدارة الحملات الإعلانية عبر:
 
 <ul>
 <li>
 Meta Ads Manager
 </li>
 <li>
 TikTok Ads
 </li>
 <li>
 Google Ads
 </li>
 </ul>
 
 ✔ شهادات مهنية متخصصة في
 
 التسويق الرقمي
 
 .
 
 
 ✔ مهارات قوية في:
 
 <ul>
 <li>
 التخطيط والتنظيم.
 </li>
 <li>
 إدارة المشاريع التسويقية.
 </li>
 <li>
 التواصل وبناء العلاقات.
 </li>
 <li>
 التفاوض وإدارة الموردين.
 </li>
 <li>
 التحليل واتخاذ القرارات المبنية على البيانات.
 </li>
 </ul>
</div>

أخصائي تسويق (Marketing Specialist)

<div>Position:(Senior)Dealer Marketing Specialist &ndash; Saudi Arabia
Location: Saudi
About the role: The Dealer Marketing Specialist will be responsible for supporting and optimizing marketing activities across the dealer network in Saudi Arabia, enhancing brand exposure, and driving sales growth. This role requires strong capabilities in marketing operations, event execution, digital marketing, dealer communication, and customer engagement within the local market.
Reports to: Marketing &amp; PR Director Americas &amp; Europe &amp; MEA
Key responsibilities:
Plan and execute local marketing campaigns in collaboration with dealers across Saudi Arabia.
Support dealer network marketing operations and improve workflow efficiency.
Enhance brand visibility through localized marketing initiatives and media strategies.
Coordinate and execute dealer events, test drive activities, exhibitions, and customer engagement programs.
Work closely with sales teams and dealers to support lead generation and retail performance.
Monitor and analyze campaign performance, providing actionable insights and optimization recommendations.
Manage marketing materials, digital channels, POSM, and dealer communications.
Ensure brand guideline consistency across all dealer marketing activities.
Coordinate with regional and headquarters teams to localize and implement marketing strategies effectively.
Support PR, influencer collaborations, and social media activities relevant to the Saudi market.
Required Skills, Qualifications and Experience:
Bachelor&rsquo;s degree in Marketing, Communications, Business Administration, or related field.
2&ndash;5 years of experience in dealer marketing, channel marketing, or automotive marketing preferred.
Familiarity with the Saudi automotive market and consumer landscape is a plus.
Strong organizational and project management skills with the ability to manage multiple projects simultaneously.
Data-driven mindset with analytical and reporting capabilities.
Experience in event management and digital marketing execution.
Excellent communication and stakeholder management skills.
Fluent in Arabic and English.
Proficiency in Microsoft Office and marketing/reporting tools.
Preferred Qualifications:
Experience working with dealer networks in Saudi Arabia.
Understanding of local media, influencer ecosystem, and automotive customer journey.
Ability to work in a fast-paced, multicultural environment.
Our Purpose is to build a zero-emission future that reconnects humanity with nature and a World of clean air. We are looking for talent that connects with this mission and want to create a positive impact by joining a diverse and dynamic team</div>

(Senior)Dealer Marketing Specialist(Passenger car)– Saudi Arabia

melex caffee

تعلن شركة ميليكس عن رغبتها في توظيف مسوّقة محترفة تكون مسؤولة بشكل كامل عن إدارة حضور المقهى على منصات التواصل الأجتماعي، ورفع مستوى الظهور، وجذب العملاء من خلال محتوى إبداعي متوافق مع أحدث التوجهات.المهام والمسؤوليات:<ul><li>إدارة حسابات المقهى على جميع منصات التواصل الإجتماعي بفعالية عالية.</li><li>إعداد وتنفيذ الحملات الإعلانية الرقمية، ومتابعة نتائجها وتحسين الأداء.</li><li>إنشاء محتوى بصري جذاب يشمل التصوير الاحترافي وتوثيق المنتجات والعروض والفعاليات.</li><li>مواكبة التريندات الحالية واستثمارها لزيادة التفاعل والمشاهدات.</li><li>ابتكار أفكار تسويقية تعزز العلامة التجارية للمقهى.</li><li>رفع عدد المتابعين والمشاهدات بطرق احترافية تعتمد على تحليل البيانات وأساليب النمو العضوي.</li></ul>المتطلبات:<ul><li>خبرة مثبتة في إدارة منصات السوشال ميديا (Social Media Management).</li><li>خبرة احترافية في التصوير الفوتوغرافي وصناعة المحتوى.</li><li>القدرة على إدارة الحملات الإعلانية المدفوعة وتحليلها.</li><li>مهارات قوية في كتابة المحتوى والتسويق الرقمي.</li><li>متابعة دائمة لأحدث التوجهات والابتكارات في مجال السوشال ميديا.</li></ul>مزايا العمل:<ul><li>بيئة عمل إبداعية.</li><li>فرصة لتطوير العلامة التجارية للمقهى وإبرازها بشكل مميز.</li></ul>للمهتمات يرجى إرسال السيرة الذاتية ونماذج من الأعمال السابقةعلى الرقم 0502235353نوع الوظيفة: دوام كاملموقع العمل: بشكل شخصي

أخصائي/أخصائية تسويق – Marketing Specialist

White & Case LLP

<div>
 Our Business Development &amp; Marketing team plays a critical role in enhancing the Firm&rsquo;s reputation, expanding its client base and driving revenue growth. This team develops and implements strategic marketing plans to promote the Firm&rsquo;s legal services, leveraging digital and traditional marketing channels to reach target audiences. They conduct market research to identify industry trends and client needs, positioning the Firm competitively within the legal marketplace. The team also manages client relationships, orchestrates business development initiatives, and seeks opportunities for partnerships and networking. Through compelling content creation, event planning and public relations efforts, they ensure that the Firm maintains a strong market presence and continues to attract and retain clients.
 
 
 The Specialist, Business Development is a professional support resource within the BD team, responsible for delivering high-quality research, analysis, and process support across core business development activities. The role plays a key part in supporting BD Managers and teams with pitches and proposals, market and client research, and the effective operation of BD processes and systems.
 
 
 The Specialist applies specialist knowledge of BD methodologies, tools, and best practices to support the execution of business development initiatives at a tactical level. Working closely with Managers, Senior Managers, and Coordinators, the role ensures that BD outputs are accurate, insightful, timely, and aligned with firm standards and priorities.
 
 
 The Specialist contributes to continuous improvement of BD processes, supports data tracking and reporting, and provides technical guidance and informal mentoring to less experienced colleagues, helping to maintain consistency, quality, and efficiency across BD operations.
 
 
 White &amp; Case operates a robust presence in Saudi Arabia as part of its wider Middle East network, which spans Egypt, Oman, Qatar, and the UAE. With more than 70 years of experience in the region, the firm boasts one of the largest teams on the ground in Riyadh, including over 30 lawyers. Equipped with both local and international expertise, the Saudi team advises on high-stakes transactions and disputes, including Islamic finance, capital markets, M&amp;A, project development, and regulatory matters. Its Riyadh office serves as a pivotal hub for supporting complex, multijurisdictional challenges across the region.
 
 
 
 The Roles And Responsibilities Of This Job Include
 
 
 
 
 Strategic planning and client cultivation
 
 
 
 <ul>
 <li>
 Support the identification and qualification of new business opportunities by conducting research, analyzing market and client data, and preparing background materials for BD initiatives.
 </li>
 <li>
 Assist with client relationship mapping, tracking engagement, and providing insights to help inform client cultivation strategies
 
 
 </li>
 </ul>
 
 Proposals and pitch excellence
 
 
 
 <ul>
 <li>
 Contribute to the preparation and development of client pitches, proposals, and capability statements, ensuring materials are accurate, relevant, and aligned with client needs and firm priorities.
 </li>
 <li>
 Maintain and update pitch-related content, such as deal lists, lawyer bios, and case studies, and ensures consistency across BD outputs.
 
 
 </li>
 </ul>
 
 Positioning Practices &amp; Partners
 
 
 
 <ul>
 <li>
 Support the execution of thought leadership and market positioning activities by conducting research on industry trends, competitor activity, and client interests.
 </li>
 <li>
 Assist in the development and distribution of content for directory submission, rankings, awards, and external events, helping to raise the profile of the practice and its partners.
 
 
 </li>
 </ul>
 
 Cross-Practice &amp; Stakeholder Collaboration
 
 
 
 <ul>
 <li>
 Collaborate with BD managers, coordinators, and other business services teams to gather information, share insights, and support the delivery of integrated BD initiatives.
 
 
 </li>
 </ul>
 
 Contributor capacity
 
 
 
 <ul>
 <li>
 Provide technical, domain and / or process expertise to support the BD team, offering guidance on best practices and contributing to the continuous improvement of BD operations.
 </li>
 <li>
 May mentor or provide informal guidance to junior team members, supporting their development and knowledge of BD processes.
 
 
 </li>
 </ul>
 
 Performance and impact
 
 
 
 <ul>
 <li>
 Conduct detailed analysis and investigations to identify opportunities for process improvement and increased BD effectiveness.
 </li>
 <li>
 Track and report on BD activities, ensuring data accuracy and supporting the measurement of BD performance against key metrics.
 </li>
 <li>
 Act as a key resource for data collection, analysis, and reporting, supporting cross-functional projects and process improvements.
 
 
 </li>
 </ul>
 
 Essential Job Requirements
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree or equivalent relevant experience; professional certification an advantage where appropriate.
 </li>
 <li>
 Specialist technical expertise in business development disciplines (e.g., research, pitching support, market analysis, CRM, reporting), with strong knowledge of BD tools, methodologies, and best practices.
 </li>
 <li>
 Demonstrated ability to conduct detailed research and analysis, investigate issues, and develop practical solutions within defined scope and guidance.
 </li>
 <li>
 Strong analytical, problem-solving, and attention-to-detail skills, ensuring accuracy and consistency in BD outputs.
 </li>
 <li>
 Good understanding of how BD activities support practice group and firm objectives, and how BD collaborates with other business services.
 </li>
 <li>
 Clear and effective communication skills, enabling collaboration with BD colleagues and accurate information sharing with stakeholders as required.
 </li>
 <li>
 Ability to manage workload effectively, meet deadlines, and work collaboratively in a team-based, fast-paced environment.
 
 
 </li>
 </ul>
 
 This role reports to
 
 
 
 Director, Business Development, Global Practices
 
 
 The Firm may modify and amend any job description at any time in its sole discretion. Nothing herein creates a contract of employment or otherwise modifies the at-will nature of employment.
 
 
 The above is only a general description of the essential duties associated with this position and does not represent an exhaustive or comprehensive list of all duties.
 
 
 
 Note to Recruitment Agencies
 
 
 
 Our internal Recruitment team manages all aspects of lateral hiring. All agencies must have signed terms of business&mdash;specific to the relevant office&mdash;before submitting any candidates. CVs or applications sent directly to White &amp; Case partners or employees will also not be considered formal introductions. If you have questions, please contact the relevant Recruitment team. We work with our preferred suppliers when engaging agencies.
</div>

Business Development Specialist

<div>Position: Dealer Marketing Manager &ndash; Middle East
Location: Saudi
Reports to: Marketing &amp; PR Director Americas &amp; Europe &amp; MEA
About the role: The Senior Dealer Marketing Specialist &ndash; Middle East will be responsible for supporting dealer-led marketing activities across Middle East markets, ensuring effective local execution of regional marketing strategies, brand guidelines, and business objectives.
As marketing and sales operations are mainly managed by dealer partners in the region, this role will focus on dealer marketing coordination, execution support, weekend event follow-up, and performance tracking. The position works closely with dealer teams, regional sales and marketing teams, and external partners to enhance brand visibility, support customer engagement, and contribute to sales growth across the Middle East.
Key responsibilities:
Develop and execute marketing and trade marketing strategies tailored to Middle East markets.
Build and maintain strong relationships with local dealers and partners to ensure the successful execution of company plans and business objectives. Support dealer marketing planning and execution across the region.
Plan and implement in-store and outdoor marketing activities, retail campaigns, trade shows, exhibitions, roadshows, and dealer programs to enhance brand visibility and drive sales growth.
Coordinate and support dealer launch events, test drive activities, customer engagement programs, and regional activations.
Monitor and analyze market trends, competitor activities, customer insights, and sales performance to support data-driven decision-making and strategy optimization.
Manage and coordinate marketing materials, POSM, digital assets, and dealer communication to ensure brand consistency across all touchpoints.
Support budget tracking and marketing investment allocation to maximize campaign effectiveness and ROI.
Work closely with regional headquarters, sales teams, PR, digital marketing, and cross-functional teams to ensure aligned execution of marketing initiatives.
Track and report the effectiveness of dealer marketing campaigns and activities, ensuring alignment with overall business goals.
Provide regular reports, market feedback, and actionable insights to management regarding dealer marketing performance and market opportunities.
Identify and implement innovative marketing approaches and localized initiatives to strengthen brand positioning in the Middle East market.
Required Skills, Qualifications and Experience
Bachelor&rsquo;s degree in Marketing, Business Administration, Communications, or related field.
3&ndash;5 years of experience in dealer marketing, trade marketing, or channel marketing, preferably in the automotive, technology, or FMCG industries.
Experience working with dealer networks, distributors, or retail partners in Middle East markets.
Strong understanding of retail operations, dealer management, and consumer behavior in the Middle East region.
Experience in event management, trade marketing campaigns, and local market activations.
Strong organizational, communication, stakeholder management, and project coordination skills.
Data-driven mindset with analytical and reporting capabilities.
Fluent in English; Arabic is highly preferred.
Proficiency in Microsoft Office and marketing/reporting tools.
Ability to manage multiple projects simultaneously and work effectively in a fast-paced, multicultural environment with strong execution capability.</div>

Dealer Marketing Manager(passenger car) – Middle East

MOZN

<div>
 
 About MOZN
 
 
 
 MOZN is a leading Enterprise AI company enabling organizations to make informed decisions in two critical domains: Financial Crime Prevention and Enterprise Knowledge Intelligence.
 
 
 We&rsquo;re a diverse, collaborative team of innovators united by a shared purpose: to build AI that delivers tangible business value, builds trust, and empowers people and organizations with augmented intelligence. Our culture is built on the relentless pursuit of excellence and meaningful impact.
 
 
 If you&rsquo;re passionate about working alongside exceptional talent on world-class AI, and you want the autonomy and runway to do the best work of your career, join us in shaping the future of intelligent enterprises.
 
 
 
 About The Role
 
 
 
 The Senior SEO, Organic Growth &amp; Website Experience Specialist will own MOZN&rsquo;s organic growth strategy, website performance, technical SEO, content optimization, and AI search visibility. The role is directly accountable for increasing organic traffic, organic-sourced pipeline, website conversion rates, and overall digital presence across MOZN&rsquo;s product portfolio.
 
 
 
 What You'll Do
 
 
 
 
 
 SEO &amp; Organic Growth
 
 
 
 
 <ul>
 <li>
 Develop and execute SEO strategies aligned to pipeline and revenue objectives.
 </li>
 <li>
 Own organic traffic, keyword rankings, search visibility, and organic lead generation.
 </li>
 <li>
 Build SEO roadmaps across products, industries, and target markets.
 </li>
 <li>
 Conduct competitor and search opportunity analysis.
 
 
 </li>
 </ul>
 
 
 Technical SEO
 
 
 
 
 <ul>
 <li>
 Conduct technical audits and implement improvements.
 </li>
 <li>
 Optimize site architecture, crawlability, indexation, Core Web Vitals, page speed, and mobile performance.
 </li>
 <li>
 Manage structured data, schema markup, redirects, XML sitemaps, and canonicalization.
 
 
 </li>
 </ul>
 
 Website Management &amp; Experience
 
 
 
 <ul>
 <li>
 Own overall website health and performance.
 </li>
 <li>
 Partner with developers to implement enhancements and resolve issues.
 </li>
 <li>
 Improve user journeys, navigation, engagement, and conversion paths.
 </li>
 <li>
 Manage landing page optimization and website experimentation.
 
 
 </li>
 </ul>
 
 
 Content &amp; Organic Visibility
 
 
 
 
 <ul>
 <li>
 Partner with content teams to build SEO-driven content strategies.
 </li>
 <li>
 Create topic clusters, content briefs, and keyword frameworks.
 </li>
 <li>
 Optimize blogs, solution pages, product pages, and resource centers.
 </li>
 <li>
 Improve multilingual search performance across English and Arabic content.
 
 
 </li>
 </ul>
 
 
 AI Search Optimization
 
 
 
 
 <ul>
 <li>
 Optimize MOZN's visibility across AI-powered search platforms including ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
 </li>
 <li>
 Develop strategies to improve citation frequency, authority, and discoverability within AI-generated responses.
 </li>
 <li>
 Monitor emerging AI search trends and adapt SEO strategies accordingly.
 
 
 </li>
 </ul>
 
 
 Analytics &amp; Reporting
 
 
 
 
 <ul>
 <li>
 Track and report on organic traffic, rankings, backlinks, website engagement, MQLs, opportunities, pipeline, and revenue influence.
 </li>
 <li>
 Deliver monthly performance reports with actionable recommendations.
 
 
 </li>
 </ul>
 
 
 Authority Building
 
 
 
 
 <ul>
 <li>
 Develop backlink acquisition strategies.
 </li>
 <li>
 Drive thought leadership, PR, guest posting, and digital authority initiatives.
 </li>
 <li>
 Webinar and CRM Capabilities
 
 
 </li>
 </ul>
 
 
 Tools &amp; Platforms
 
 
 
 
 <ul>
 <li>
 Google Analytics 4 (GA4)
 </li>
 <li>
 Google Search Console
 </li>
 <li>
 SEMrush
 </li>
 <li>
 Ahrefs
 </li>
 <li>
 Screaming Frog
 </li>
 <li>
 Google Tag Manager
 </li>
 <li>
 Looker Studio
 </li>
 <li>
 HubSpot
 </li>
 <li>
 Microsoft Clarity
 </li>
 <li>
 WordPress / Headless CMS Platforms
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 <ul>
 <li>
 5&ndash;8 years of SEO, organic growth, or website optimization experience.
 </li>
 <li>
 Experience within B2B SaaS, AI, enterprise software, fintech, cybersecurity, or technology sectors.
 </li>
 <li>
 Strong technical SEO expertise.
 </li>
 <li>
 Strong understanding of website UX, CRO, and digital analytics.
 </li>
 <li>
 Experience working with developers, content teams, and demand generation teams.
 </li>
 <li>
 Experience managing multilingual SEO programs
 </li>
 <li>
 Data-driven and commercially minded.
 </li>
 <li>
 Understands the connection between SEO, pipeline, and revenue.
 </li>
 <li>
 Strong technical and analytical capabilities.
 </li>
 <li>
 Comfortable operating independently and influencing stakeholders.
 </li>
 <li>
 Passionate about AI, search innovation, and growth marketing
 </li>
 <li>
 Proficient in English and Arabic
 
 
 </li>
 </ul>
 
 
 Success Metrics
 
 
 
 
 <ul>
 <li>
 Organic Traffic Growth
 </li>
 <li>
 Non-Branded Keyword Rankings
 </li>
 <li>
 Top 3 Keyword Growth
 </li>
 <li>
 Share of Voice vs Competitors
 </li>
 <li>
 Organic MQL Generation
 </li>
 <li>
 Organic Pipeline Contribution
 </li>
 <li>
 Marketing-Sourced Revenue Contribution
 </li>
 <li>
 Website Conversion Rate
 </li>
 <li>
 Bounce Rate Reduction
 </li>
 <li>
 Core Web Vitals Performance
 </li>
 <li>
 Backlink Growth &amp; Domain Authority
 </li>
 <li>
 AI Search Visibility &amp; Citation Growth
 
 
 </li>
 </ul>
 
 Benefits
 
 
 
 <ul>
 <li>
 Be part of one of the fastest-growing AI companies in the Middle East during a pivotal moment for the region&rsquo;s digital transformation.
 </li>
 <li>
 Work on cutting-edge AI products with real impact in financial crime prevention and regulatory compliance.
 </li>
 <li>
 Enjoy an ownership-driven culture with autonomy, trust, and significant room for growth.
 </li>
 <li>
 Competitive compensation, premium health insurance, and a supportive, high-performance environment.
 </li>
 <li>
 Collaborate with world-class AI scientists, engineers, and industry experts.
 </li>
 <li>
 An inclusive culture that values diversity, innovation, and empowering people to reach their full potential.
 </li>
 </ul>
</div>

Senior SEO, Organic Growth & Website Experience Specialist

PepsiCo

<div>
 
 Overview
 
 
 
 
 We Are PepsiCo
 
 
 
 PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes
 
 LAY&rsquo;S &reg;️, DORITOS &reg;️, CHEETOS &reg;️, GATORADE &reg;️, PEPSI &reg;️, QUAKER &reg;️
 
 and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
 
 
 Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.
 
 
 Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.
 
 
 &ldquo;We are an equal opportunity employer and comply with the with the global human rights policies and equality laws in the countries we operate in, we value diversity at our company; it is an essential part of our success. We do not discriminate on the basis of age, pregnancy or marital/civil partnerships, religion or belief, gender, disability and we are Mowaamah -GOLD certified in Saudi.&rdquo;
 
 
 Learn more about our culture and life at PepsiCo: https://stories.pepsicojobs.com/
 
 
 Job Overview:
 
 
 <ul>
 <li>
 Responsible for ground level execution of strategic transformation initiatives and outcomes for the brand
 </li>
 <li>
 Execute brand strategy through rigorous planning and monitoring of marketing activities &ndash; to drive sales and share growth in line with overall corporate strategy and ambition
 
 
 </li>
 </ul>
 
 Responsibilities
 
 
 
 <ul>
 <li>
 Execute transformation of Lay&rsquo;s including positioning in the anchor demand space, product attribute enhancement, flavor range revamp, innovation pipeline, capability strengthening, delivery of impact &amp; stakeholder management
 </li>
 <li>
 Work closely with the Senior Marketing Manager ensuring regular updates, escalations &amp; de-bottlenecking in-line with overall governance structure as defined by the organization
 </li>
 <li>
 Lead cross-functional projects for Lay&rsquo;s, liaising strongly with internal stakeholders (Sales, Marketing, R&amp;D and Mfg.) to drive initiatives across product attribute enhancement, revamped flavor range, LTO &amp; innovation launch pipeline, marketing planning &amp; commercialization
 </li>
 <li>
 Perform regular follow-ups with distributors to track sales progress &amp; flag gaps
 </li>
 <li>
 Actively track sales/financial performance of the brand and highlight risks/ gaps to the leadership
 </li>
 <li>
 Conduct robust cost benefit analysis for each initiative under Lay&rsquo;s to ensure overall economics are in line with organization objectives &amp; are not profit dilutive
 </li>
 <li>
 Support in insight development, performance tracking and identifying opportunities for growth of the portfolio
 </li>
 <li>
 Assist in the development &amp; execution of annual brand and communication plan to deliver brand targets, in-line with brand codes of a rewarding, bold snack during solo gaming/online chatting
 </li>
 <li>
 Proactively manage brand&rsquo;s A&amp;M budget to ensure sufficient campaign funding with keen view of overall brand budget
 </li>
 <li>
 Work closely with the sales team on account specific and national on-pack promotions and activations - Translate local knowledge to engaging Saudi-specific gaming activations (ad copies, POSM, packaging)
 </li>
 <li>
 Act as a &ldquo;guardian of the brand&rdquo; ensuring all local executions are in-line with PepsiCo standards
 </li>
 <li>
 Work with agencies for product research, activations for &ldquo;gaming&rdquo; platform (both ATL &amp; BTL) &amp; promotion plans
 </li>
 <li>
 Manage approval process (packaging, promotion) with agencies, suppliers &amp; govt authorities
 </li>
 <li>
 Lead on ground analysis of consumer behavior, market trends &amp; competitor activity to identify potential growth opportunities
 </li>
 <li>
 Drive innovation agenda for brand portfolio, lift &amp; shift opportunities, product enhancement &amp; flavor range revamp initiatives in collaboration with insights, research and production teams
 </li>
 <li>
 Align field operations to marketing calendar &amp; provide support
 </li>
 <li>
 Monitor &amp; report on industry / category best practices &ndash; through competitor benchmarking
 </li>
 <li>
 Develop &amp; communicate channel specific initiatives with GTM team &amp; salesforce, with focus on driving growth of new flavors &amp; innovations; collaborate &amp; support them throughout execution
 </li>
 <li>
 Work closely with DX function for execution of trade / consumer offers customized with a channel-tailored agenda
 
 
 </li>
 </ul>
 
 Qualifications
 
 
 
 
 Experience/Education
 
 
 
 <ul>
 <li>
 Graduate/post-graduate from premiere institutes preferably related to Business
 </li>
 <li>
 3-5 years of experience
 </li>
 <li>
 Prior FMCG brand marketing experience
 
 
 </li>
 </ul>
 
 Competencies
 
 
 
 <ul>
 <li>
 Brand building &amp; activations
 </li>
 <li>
 Led new brand/sub-brand launch hands-on
 </li>
 <li>
 Created &amp; executed comprehensive brand plans &amp; granular marketing activity calendars
 </li>
 <li>
 Managed BTL activities like pack design, PR, digital &amp; shopper
 
 
 </li>
 </ul>
 
 Stakeholder management
 
 
 
 <ul>
 <li>
 Strong cross-functional collaborator
 </li>
 <li>
 Exposure to internal commercials, financial acumen including brand P&amp;L awareness Project management
 </li>
 <li>
 Strong project management skills and ability to drive multiple projects through business stage-gate process
 </li>
 <li>
 Experience of 3rd party agency mgmt. Led new brand/sub-brand launch hands-on
 </li>
 <li>
 Drove strategic direction in creation of extensive &amp; detailed brand plans
 </li>
 <li>
 Oversaw &amp; managed BTL activities like pack design, PR, digital &amp; shopper
 </li>
 <li>
 Involved in selection of appropriate creative agencies to drive marketing agenda
 </li>
 </ul>
</div>

Brand Manager – Lay’s

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