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lead digital marketing communications

Arçelik Türkiye

<div>
 
 
 Discover a Home for Your Talents
 
 
 
 Within the Beko community, every role feels like home, fostering a sense of belonging and growth. We value mutual respect, progressive thinking, and the power of diversity and inclusivity. Our commitment to sustainable development is driven by trust in technology and a dedication to producing confidently. As a member of our team, you'll have the opportunity to showcase your talents and contribute to building a prosperous future for all.
 
 
 
 Apply Now and Be Part of Our Journey to Inspire Sustainable Lives in Every Home!
 
 
 
 
 
 
 
 What awaits you in this role?
 
 
 
 
 
 
 We are looking for a passionate
 
 Lead - Digital Marketing Communications
 
 who will join our team at
 
 Marketing Directorate.
 
 
 
 
 
 <ul>
 <li>
 Lead the digital communication and media strategy for Beko Turkey, collaborating closely with cross-functional teams to build integrated, data-driven campaigns that inspire, engage, and convert.
 </li>
 <li>
 Develop and execute strategic digital communication plans to elevate brand awareness and strengthen brand image across all digital channels.
 </li>
 <li>
 Lead and guide media agencies and external partners in creating, optimizing, and reporting on paid media campaigns, ensuring alignment with brand objectives and performance KPIs.
 </li>
 <li>
 Manage and collaborate with creative, influencer, and production agencies, ensuring strong alignment with brand strategy and timely, impactful execution.
 </li>
 <li>
 Analyze and report on social media, digital content, and paid media campaigns with a focus on brand impact, engagement, and sales conversion.
 </li>
 <li>
 Partner with influencers, creators, and content teams to build authentic, impactful brand narratives and drive engagement across platforms.
 </li>
 <li>
 Collaborate closely with marketing, creative, and digital performance teams to ensure seamless execution of campaigns and maximize results across the full funnel.
 </li>
 <li>
 Manage digital projects involving multiple stakeholders, ensuring timely delivery, performance optimization, and creative innovation.
 </li>
 <li>
 Stay ahead of emerging trends, AI-powered tools, and technologies shaping the future of digital marketing.
 </li>
 <li>
 Identify culturally relevant insights and trends to develop fresh, resonant content ideas that engage the target audience.
 </li>
 <li>
 Maintain a holistic understanding of the paid, owned, and earned media ecosystem and its role in brand growth.
 </li>
 </ul>
 
 
 
 
 
 The position located in Kad&inodot;k&ouml;y, &Idot;stanbul.
 
 
 
 
 
 
 
 How we describe the perfect match?
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree from a reputable university in Marketing, Communications, Business, or related fields.
 </li>
 <li>
 7+ years of experience in digital marketing, paid media management, influencer marketing, content creation, and campaign optimization (agency experience is a strong plus).
 </li>
 <li>
 Proven track record in managing data-driven campaigns and hands-on experience with tools like Google Analytics, Meta Ads Manager, Google Ads, programmatic platforms, and social media analytics tools.
 </li>
 <li>
 Solid understanding of digital marketing strategies, with a proven track record of building brand awareness, driving engagement, and delivering conversion and ROI across digital platforms.
 </li>
 <li>
 A creative thinker with a passion for brand storytelling and a strong eye for impactful, engaging content.
 </li>
 <li>
 Ability to translate data insights into actionable creative strategies that deliver measurable results.
 </li>
 <li>
 Experience in influencer marketing and building authentic, effective partnerships in the creator economy.
 </li>
 <li>
 A proactive, solution-oriented mindset with strong project management skills and the ability to adapt to changing priorities.
 </li>
 <li>
 Excellent communication skills in English and the ability to collaborate across teams and stakeholders.
 </li>
 <li>
 A natural curiosity for emerging trends, AI-powered tools, and consumer behavior.
 </li>
 <li>
 A growth mindset, always eager to learn, experiment, and improve.
 </li>
 <li>
 A team player who understands the importance of empathy, collaboration, and shared success.
 </li>
 </ul>
 
 
 
 
 We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status, or political opinion.
 
 
 
 
 
 
 At Beko, where it feels like home, we invite you to explore&hellip;
 
 
 <ul>
 <li>
 Professional Development: Access tailored opportunities through our global minds network.
 </li>
 <li>
 Global Community: Contribute to a community of like-minded individuals.
 </li>
 <li>
 Well-being: Enjoy holistic support in physical, mental, financial, career, social, and family wellness, including sports teams, hobby clubs, social activities, counselling, dietitian support, and more.
 </li>
 <li>
 Innovation Culture: Experience continual growth in our innovative environment.
 </li>
 <li>
 Leadership: Develop leadership skills at any level in our trusted lifestyle solutions environment.
 </li>
 <li>
 Flextra Benefits: Customize your benefits with our flexible program .
 </li>
 <li>
 Exclusive Discounts: Enjoy discounts on appliances and more via Ko&ccedil; Ailem membership.
 </li>
 </ul>
 
 
 
 
 Join the Beko Community to open a new chapter in your life journey, where growth, innovation, and personal fulfilment make it feels like home.
 
 
 
 
 
 Get to know us better through our company video! https://www.youtube.com/watch?v=uNkzSicIGaU
 
 
 
 
 
 Check out our latest stories and behind-the-scenes moments on Instagram: @lifeatbeko
 
</div>

Lead - Digital Marketing Communications

Mercedes-Benz Otomotiv

<div>
 
 
 Job Description
 
 
 <ul>
 <li>
 Develop and manage CRM communication campaigns across sales, after-sales, used car, and finance operations
 </li>
 <li>
 Coordinate and enhance communications with both potential and existing customers, while analyzing and reporting sales performance resulting from these interactions
 </li>
 <li>
 Strengthen customer relationships to increase brand awareness and loyalty through consistent and effective communication strategies
 </li>
 <li>
 Utilize and improve CRM systems, including customer databases, call center platforms, lead management, and tracking systems, ensuring data accuracy and system efficiency
 </li>
 <li>
 Plan and execute CRM activities, campaigns, and customer management processes within the defined CRM budget
 </li>
 <li>
 Identify and segment target audiences for campaigns to maximize effectiveness
 </li>
 <li>
 Oversee and monitor data privacy regulations (KVKK ) and lead management of agent bonus programs
 </li>
 <li>
 Ensure proper coordination in collecting, processing, and storing customer data in compliance with data privacy regulations (KVKK) and company policies
 </li>
 <li>
 Collaborate closely with product ownership teams at both MBO and HQ levels to track and adopt emerging digital tools
 </li>
 <li>
 Monitor end-to-end customer experience performance, taking corrective actions where necessary to ensure service excellence
 </li>
 </ul>
 
 
 
 
 
 Qualifications
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business Administration, Business Informatics, Engineering, Marketing, Customer Relationship Management, or a related field
 </li>
 <li>
 Proven knowledge and hands-on experience with Salesforce Marketing Cloud and Google Analytics
 </li>
 <li>
 Preferably experienced in CRM systems, call center processes and marketing practices
 </li>
 <li>
 Excellent command of English, both written and spoken
 </li>
 </ul>
 
 
</div>

Van Customer Experience & Journey Coordinator

Roche

<div>At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.<div>
The Position</div>
We are looking for a Digital Marketing Partner to join our Marketing Team at Roche Diagnostics Turkiye.
As the Digital Marketing Partner in the Roche Diagnostics Turkey Marketing team, you will be responsible for the creation and implementation of our omnichannel marketing strategies. In this role, you will design creative, data-driven campaigns within the framework of healthcare industry compliance rules, working in close collaboration with global, regional, and local teams.<div></div><div>
Key Responsibilities</div><ul><li>
Marketing Automation: Manage end-to-end campaign processes via the Marketo platform, including audience segmentation, email marketing, lead nurturing, and campaign management.</li><li>
Sales Enablement: Take ownership of the Showpad platform, ensure marketing and sales content is up-to-date, and promote its effective use by the sales teams.</li><li>
Content Strategy and Creation: Create (or manage agency processes for) creative, effective, and fully compliant content (copy, calls-to-action (CTAs), visual concepts) for digital channels (landing pages, emails, social media, digital ads).</li><li>
Digital Advertising Management: Plan, execute, and optimize the budget for targeted digital advertising campaigns (e.g., LinkedIn Ads, Google Ads), and report on their performance.</li><li>
Stakeholder Management: Work in strong coordination with internal teams with diverse dynamics, such as Marketing, Sales, Medical Affairs, and IT.</li><li>
Global/Regional Collaboration: Communicate regularly with global and regional (EMEA) marketing teams, ensure the adaptation of global strategies to the local market, and share best practices.</li><li>
Content Marketing Strategy: Developing and executing an integrated content marketing strategy that aligns with business goals, managing the editorial calendar, and overseeing content distribution across multiple digital channels (e.g., website, blog, social media) to enhance brand awareness and generate qualified leads.</li><li>
Content Approval Coordination: Coordinating the content approval processes for medical and marketing materials (liaising with Medical, Legal, Compliance and Regulatory affairs) to ensure all assets are fully compliant before release.</li><li>
Partner Website &amp; Compliance Oversight: Coordinating and documenting the regular review of business partner websites to ensure alignment with Roche&rsquo;s brand guidelines and compliance requirements.</li><li>
Analysis and Reporting: Regularly analyze and report on the performance (KPIs) of all digital campaigns and proactively offer recommendations for improvement.</li></ul>
Qualifications
We are looking for a proactive and passionate teammate with the following qualifications:<ul><li>
Bachelor's degree in Business Administration, Marketing, Communications, or a related field.</li><li>
A minimum of 3-5 years of experience in digital marketing.</li><li>
Advanced experience with marketing automation tools (preferably Marketo).</li><li>
Experience with sales enablement platforms (preferably Showpad, SFDC, Rexis).</li><li>
Proven ability in content creation and campaign management for landing page optimization, email marketing, CTA generation, and social media advertising.</li><li>
Excellent command of English (both written and verbal) to communicate effectively with global and regional teams.</li><li>
Competent in working within a matrix organization structure with diverse stakeholders; proactive and solution-oriented.</li></ul>
Preferred Qualifications:<ul><li>
Knowledge of CRM integrations (e.g., Salesforce.com).</li><li>
Experience with Adobe Analytics, Google Ads, and SEO/SEM.</li><li>
Familiarity with Agile working methodologies.</li><li>
Experience in digital marketing within the healthcare (pharmaceutical or medical device) sector and clear knowledge of industry compliance rules.</li></ul>
If you want to be part of this exciting role and lead the digital transformation in healthcare, we look forward to your application.<div>
Who we are</div>
A healthier future drives us to innovate. Together, more than 100&rsquo;000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact. 
Let&rsquo;s build a healthier future, together.
Roche is an Equal Opportunity Employer.</div>

Digital Marketing Partner

Aktif Bank

<div>
 
 
 Digital Communications and Social Media Assistant Manager/Manager
 
 
 
 
 If you are in for an experience without limits at Aktif Bank, this position is what you are looking for.
 
 
 
 
 
 
 
 Perhaps, you are the teammate who will join us as &ldquo;Digital Communications and Social Media Assistant Manager/Manager&rdquo; and with whom we will accomplish great things together.
 
 
 
 
 
 
 
 WHY SHOULD YOU APPLY?
 
 
 
 Bachelor's degree preferably in advertising other relevant fields
 
 <ul>
 <li>
 Minimum 4 years of experience in digital brand communication and social media management
 </li>
 <li>
 Experience in managing digital brand awareness campaigns
 </li>
 <li>
 Ability to manage content for multiple social media channels. Tiktok experience is a must.
 </li>
 <li>
 A forward thinking mindset and hands-on experience in using AI tools for creative content development are highly valued
 </li>
 <li>
 Analytical mindset for analyzing data
 </li>
 <li>
 Proactive and creative thinker
 </li>
 <li>
 Good at peer to peer communication
 </li>
 <li>
 Customer focused
 </li>
 <li>
 Experience in banking industry is a plus
 </li>
 <li>
 High proficiency in English
 </li>
 </ul>
 
 
 
 
 If yes, apply immediately.
 
 
 
 
 
 
 THIS IS YOUR ONE DAY AT WORK. HOW DOES IT SOUND?
 
 
 
 Working with advertising and social media agencies for creative content production processes
 
 
 Defining the digital communications and social media strategies in line with main brand strategies
 
 
 Managing Aktif Bank&rsquo;s and its digital bank N Kolay&rsquo;s social media channels
 
 
 Creating collaborative and synergistic projects with brands within the Aktif Bank ecosystem
 
 
 Leading and coordinating innovative digital brand marketing initiatives for our Passo brand in collaboration with the business unit team
 
 
 Creating both always on and ATL campaign related digital projects
 
 
 Analyzing digital assets of the competitors, defining best practices. Reporting the analyses to the brand communication team.
 
 
 Working closely with the performance marketing team and delivering the necessary assets
 
 
 Working in cooperation with the social media monitoring team, supervising the brand&rsquo;s tone of voice in monitoring responses
 
 
 Ensuring all contents are following customer experience principles
 
 
 Following digital, AI and social media trends both locally and global scale and keeping the brand communication team up to date on latest trends
 
 
 We are waiting for your application.
 
</div>

Digital Communications and Social Media Assistant Manager/Manager

ColendiBank

<div>
 
 
 About Us
 
 
 
 ColendiBank is T&uuml;rkiye's first AI-powered digital native universal deposit bank, pioneering the integration of advanced technology with accessible financial services. Officially launched in 2024 following the acquisition of a coveted digital banking license, the bank caters to individuals and SMEs with a focus on micro credit and innovative deposit services. As a fully digital institution, ColendiBank leverages a cutting-edge, scalable core banking platform to deliver seamless, secure, and user-friendly experiences. Its commitment to innovation positions it as a leader in redefining digital banking in T&uuml;rkiye.
 
 
 
 
 
 
 Job description
 
 
 
 We are looking for a
 
 Digital Marketing and Growth Senior Manager
 
 who will be responsible for driving customer acquisition, engagement, and retention across all digital channels through data-driven marketing strategies and growth-focused initiatives. This role will actively contribute to the planning, execution, and optimization of marketing campaigns; the development of growth models and conversion strategies; and the continuous improvement of digital touchpoints to enhance user experience and brand visibility. The position will collaborate closely with cross-functional teams such as Product, Data, and Design to strengthen ColendiBank&rsquo;s digital presence, ensure measurable business impact, and develop innovative approaches that accelerate sustainable growth.
 
 
 
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Develop and execute comprehensive digital marketing strategies to enhance brand awareness, customer acquisition, and engagement.
 </li>
 <li>
 Ensure brand consistency of creative and communication assets throughout all marketing channels.
 </li>
 <li>
 Lead the planning and implementation of growth initiatives across various digital channels including SEO, SEM, social media, email marketing, and content marketing.
 </li>
 <li>
 Plan and execute surveys to inform the brand development.
 </li>
 <li>
 Utilize data-driven insights to optimize campaigns, improve customer journey, and maximize ROI.
 </li>
 <li>
 Develop strategies to optimize digital marketing campaigns performance, including budget allocation, targeting, and content/creative optimization. Continuously monitor and adjust campaigns to meet performance goals and KPIs.
 </li>
 <li>
 Collaborate with cross-functional teams including product development, customer experience, and sales to align marketing efforts with business objectives.
 </li>
 <li>
 Analyze market trends, customer behavior, and competitive landscape to identify opportunities for growth and innovation.
 </li>
 <li>
 Manage and mentor a team of digital marketing professionals, fostering a culture of continuous learning and improvement.
 </li>
 <li>
 Oversee the creation of compelling content and creative assets to support marketing campaigns and brand storytelling.
 </li>
 <li>
 Monitor and report on the performance of digital marketing campaigns, providing actionable insights and recommendations.
 </li>
 <li>
 Stay updated with the latest industry trends, tools, and best practices to ensure ColendiBank remains at the forefront of digital marketing innovation.
 </li>
 </ul>
 
 
 
 
 
 What We&rsquo;re Looking For
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree from a reputable university, preferably in Marketing, Business, Communications, or a related field.
 </li>
 <li>
 Minimum 10 years of experience in digital marketing and growth, with a proven track record of successful campaign execution and team leadership.
 </li>
 <li>
 Solid experience in digital channels, data analytics, and customer journey optimization.
 </li>
 <li>
 Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
 </li>
 <li>
 Exceptional multitasking and time-management skills to thrive in a fast-paced environment.
 </li>
 <li>
 Excellent verbal, written, and presentation skills in English.
 </li>
 <li>
 Proficiency in data analysis tools and platforms like Google Analytics, Google Ads, Meta Ads and other marketing analytics tools. The ability to analyze campaign data, draw actionable insights, and optimize marketing campaigns based on data-driven decisions.
 </li>
 <li>
 Creative mindset with the ability to think outside the box and develop innovative marketing strategies.
 </li>
 <li>
 Ability to work collaboratively with cross-functional teams and manage multiple stakeholders.
 </li>
 </ul>
 
 
 
 
 
 Join Us
 
 
 
 At ColendiBank, you&rsquo;ll play a key role in redefining the retail banking experience. We offer opportunities for professional growth in a collaborative, inclusive environment, contributing to a pioneering journey in the digital banking landscape.
 
 
 
 
 
 Become a core part of our journey. Join ColendiBank as we build the future of digital banking.
 
 
 
 
 
 
 ColendiBank is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
 
 
</div>

Digital Marketing and Growth Senior Manager

Doktar Technologies

<div>
 
 Doktar Technologies is a leading Agritech company, headquartered in the Netherlands with offices in Amsterdam, Istanbul, and Izmir. Doktar develops cutting-edge hardware, software, and sustainability projects programs that empower multinational companies, and farmers to make data-driven decisions. Leveraging IoT, remote sensing, machine learning, and artificial intelligence, Doktar drives smarter and more sustainable agri-food value chain &mdash; enabling healthier, more accessible food, supporting regenerative farming, and helping combat climate change.
 
 
 
 
 
 We are looking for a
 
 dynamic and ambitious Marketing Lead
 
 who shares this passion for sustainability and innovation, and who is eager to make a real impact. The ideal candidate will develop and execute Doktar&rsquo;s marketing strategy, lead the team, and deliver outstanding results across our global marketing efforts.
 
 
 
 
 
 
 Roles &amp; Responsibilities
 
 
 <ul>
 <li>
 Provide guidance to marketing team members by evaluating and developing marketing strategies.
 </li>
 <li>
 Develop and execute strategies to build brand awareness in target markets and drive product penetration.
 </li>
 <li>
 Create and implement marketing action plans for each product and business line.
 </li>
 <li>
 Lead marketing communications, event marketing, and social media activities.
 </li>
 <li>
 Analyze, optimize, and expand digital and performance marketing activities.
 </li>
 <li>
 Oversee and continuously improve SEO and content marketing efforts for each of our brands.
 </li>
 <li>
 Manage marketing budgets effectively and ensure strong ROI.
 </li>
 <li>
 Build, coach, and inspire a high-performing marketing team.
 </li>
 <li>
 Act as a hands on role model for the team.
 </li>
 <li>
 Communicate marketing plans and progress clearly across the organization.
 </li>
 </ul>
 
 
 
 
 
 Key Skills &amp; Qualifications
 
 
 <ul>
 <li>
 
 5+ years of relevant experience
 
 in developing and executing marketing plans, leading campaigns, and owning product or brand performance.
 </li>
 <li>
 
 Fluent written and spoken English
 
 (native-like proficiency).
 </li>
 <li>
 Excellent communication, storytelling, and presentation skills.
 </li>
 <li>
 Strong ability in strategic thinking, problem-solving, and structured execution.
 </li>
 <li>
 Demonstrated leadership potential with the ability to inspire and coordinate cross-functional teams.
 </li>
 <li>
 Energetic and results-driven, with a hands-on approach to getting things done.
 </li>
 <li>
 Able to adapt quickly and thrive in a dynamic, start-up environment.
 </li>
 <li>
 Self-motivated, ambitious, and eager to prove oneself through measurable achievements.
 </li>
 <li>
 Well-organized, analytical, and detail-oriented with a passion for creativity and impact.
 </li>
 </ul>
 
 
 
 
 
 What We Offer
 
 
 <ul>
 <li>
 A highly responsible and rewarding position in a young, interdisciplinary team.
 </li>
 <li>
 Participation in global-scale programs.
 </li>
 <li>
 Opportunities for professional growth and leadership development.
 </li>
 <li>
 Hybrid work model (3 days on-site).
 </li>
 <li>
 Company share options.
 </li>
 <li>
 Private health insurance covering family members under 22 years.
 </li>
 <li>
 Monthly meal vouchers.
 </li>
 <li>
 Performance-based annual bonuses.
 </li>
 </ul>
</div>

Marketing Lead

Sofitel

<div>Company Description 
Sofitel Istanbul, a distinguished name in the luxury hotel industry, prides itself on delivering exceptional experiences that blend local culture with French art de vivre. Our commitment to excellence and innovation sets us apart, creating memorable stays for our esteemed guests. We are seeking a highly skilled and dynamic Marketing &amp; Digital Manager to join our team and contribute to our continued success. 
Job Description 
Reporting to the Director of Sales &amp; Marketing, the Marketing &amp; Digital Manager will be responsible for developing and implementing strategic marketing and digital initiatives to drive brand awareness, enhance guest engagement, and achieve revenue goals. This role requires a blend of creativity, analytical thinking, and digital expertise to effectively promote Sofitel Istanbul Taksim across various platforms. 
Qualifications<ul><li> 
Must have &quot;Hotel Marketing&quot; experience</li><li>Bachelor's degree in Marketing, Business, Communications, or a related field.</li><li>Minimum of 5 years of experience in marketing, with a focus on digital marketing.</li><li>Proven track record of developing and implementing successful marketing strategies.</li><li>Strong understanding of digital marketing channels, tools, and best practices.</li><li>Excellent written and verbal communication skills in Turkish and English.</li><li>Proficiency in using marketing software and analytics tools (e.g., Google Analytics, HubSpot, Hootsuite).</li><li>Creative thinker with strong analytical and problem-solving skills.</li><li>Ability to work independently and as part of a team in a fast-paced environment.</li><li>Experience in the hospitality industry is preferred but not required.</li></ul> 
Additional Information<ul><li> 
Build Marketing &amp; Digital yearly plan and budget covering all marketing channels, digital levers, and brand momentum</li><li>Plan and execute all digital marketing activities including but not limited to SEO, SEA, email marketing, social media, display, metasearch, OTA advertising</li><li>Create and manage engaging content for digital platforms to drive traffic and increase online visibility.</li><li>Monitor and analyze market trends, competitor activities, and guest feedback to identify opportunities for improvement and innovation.</li><li>Collaborate with the sales and events teams to create targeted campaigns that attract and retain guests.</li><li>Manage relationships with external vendors and agencies to ensure the delivery of high-quality marketing materials and services.</li><li>Track and report on the performance of marketing campaigns, providing insights and recommendations for optimization.</li><li>Ensure brand consistency and adherence to corporate guidelines across all marketing channels.</li><li>Stay updated with the latest industry trends and technologies to keep the hotel&rsquo;s marketing strategies current and effective.</li></ul></div>

Marketing & Digital Manager

Explore 737+ Lead digital marketing communications in Istanbul this November. Find roles across top companies and apply now to boost your career.