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lifecycle marketing specialist

Ramp

<div><h1 class="jobSectionHeader">About Ramp</h1>
At Ramp, we&rsquo;re rethinking how modern finance teams function in the age of AI. We believe AI isn&rsquo;t just the next big wave. It&rsquo;s the new foundation for how business gets done. We&rsquo;re investing in that future &mdash; and in the people bold enough to build it.
Ramp is a financial operations platform designed to save companies time and money. Our all-in-one solution combines payments, corporate cards, vendor management, procurement, travel booking, and automated bookkeeping with built-in intelligence to maximize the impact of every dollar and hour spent. More than 45,000 businesses, from family-owned farms to e-commerce giants to space startups, have saved $10B and 27.5M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over $100 billion in purchases each year.
Ramp&rsquo;s investors include Thrive Capital, Sands Capital, General Catalyst, Founders Fund, Khosla Ventures, Sequoia Capital, Greylock, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies&mdash;Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One&mdash;as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.
Ramp has been named to Fast Company&rsquo;s Most Innovative Companies list and LinkedIn&rsquo;s Top U.S. Startups for more than 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine&rsquo;s 100 Most Influential Companies.
About the Role
Ramp is in a critical phase of growth &ndash; as the newest member of our Growth team, you&rsquo;ll work cross-functionally to build data-driven lifecycle strategies that unlock growth across the entire customer journey. You&rsquo;ll execute strategic programs that capture, nurture, and acquire Ramp&rsquo;s ICP &ndash; from startups with 2 founders to enterprise organizations with 2000+ employees.
Our Growth team combines rapid experimentation with cross-functional collaboration to drive acquisitions, activation, and expansion at scale. This role will interface with a multitude of teams, such as Sales, Product Marketing, Product Management, Content Marketing, CRO and more, to isolate opportunities and drive high-velocity and high-fidelity experiments across the entire sales funnel to deliver exceptional learnings.
What You&rsquo;ll Do<ul><li>
Identify and execute lifecycle programs that support our acquisition goals, with the ability to quickly translate data into action and our product offerings into effective messaging.</li><li>
Deeply understand Ramp&rsquo;s ICP, our product offering and our competitive advantage to facilitate the delivery of the best possible message at the right time</li><li>
Consistently and independently leverage data and analytic tools to monitor performance, uncover trends and opportunities, and constantly refine audience segmentation</li><li>
Establish robust, high-velocity experimentation, with emphasis on building personalization programs at scale, and own the experimentation feedback loop by analyzing results and sharing learnings with our broader Growth &amp; Marketing teams.</li><li>
Project manage large-scale, multi-channel initiatives across multiple teams &ndash; sales, content marketing, performance marketing, product marketing, and more.</li><li>
Maintain the highest level of quality and design output in our email marketing channel across both lifecycle-led initiatives and cross-functional-requested initiatives.</li><li>
Regularly own and report on key performance indicators and communicate learnings at scale to level up our Growth, Marketing, Product, and Design teams</li></ul>
What You Need<ul><li>
Minimum 2 years of experience in growth, lifecycle marketing, sales, customer success or other roles at B2B software companies</li><li>
Exceptional copywriting skills and an eye for great design</li><li>
Email best practices for compliance, deliverability, and conversion</li><li>
Knowledge of CRM &amp; other email systems, attribution models, audience segmentation, and lead scoring</li><li>
Business intelligence &amp; analytics tools e.g Looker, Amplitude</li><li>
Understanding of A/B test design</li><li>
Strong analytical background with an exceptional ability to draw key insights from both quantitative and qualitative data</li><li>
Experience owning a numerical goal and driving projects to achieve that goal</li><li>
Experience in a cross-functional writing or growth role, specifically working between product marketing, analytics, design, brand, and product teams</li><li>
Critical lens for audiences and the ability to quickly and accurately turn generalized insights to actions</li><li>
Be able to think outside the box and devise creative tests</li></ul><h2 class="jobSectionHeader">
Nice-to-Haves</h2><ul><li>
Strong, hands-on experience with Hubspot or other marketing automation platforms to be able to own reporting and iteration on existing workflows</li><li>
Experience at high-growth startups</li><li>
HTML and CSS background, specifically within email marketing best practices</li><li>
Familiarity with SQL and database analysis</li></ul><h2 class="jobSectionHeader">
Benefits (for U.S.-based full-time employees)</h2><ul><li>
100% medical, dental &amp; vision insurance coverage for you<ul><li>
Partially covered for your dependents</li><li>
One Medical annual membership</li></ul></li><li>
401k (including employer match on contributions made while employed by Ramp)</li><li>
Flexible PTO</li><li>
Fertility HRA (up to $5,000 per year)</li><li>
WFH stipend to support your home office needs</li><li>
Wellness stipend</li><li>
Parental Leave</li><li>
Relocation support to NYC or SF (as needed)</li><li>
Pet insurance</li></ul><h2 class="jobSectionHeader">
Referral Instructions</h2>
If you are being referred for the role, please contact that person to apply on your behalf.<h2 class="jobSectionHeader">
Other notices</h2>
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Ramp Applicant Privacy Notice
Compensation Range: $96.4K - $147.3K</div>

Lifecycle Marketing Specialist

Insycle

<div>
 
 We&rsquo;re looking for a Full-Stack Growth Marketer who&rsquo;s hands-on, data-driven, and eager to build from scratch.
 
 
 
 
 
 You&rsquo;ll own and operate the full funnel: acquisition, onboarding, lifecycle, and content.
 
 
 
 
 
 This is a hands-on, doer role, no teams to manage (yet), just a clear opportunity to drive results and grow into leadership as the company scales.
 
 
 
 
 
 Two steps are required to apply:
 
 <ol>
 <li>
 Submit the application using the job board.
 </li>
 <li>
 Complete the Application Questionnaire: https://forms.gle/wmTdLTZtL9VZ4s349
 </li>
 </ol>
 
 
 
 
 
 
 
 Company Overview:
 
 
 
 
 At Insycle, our mission is to make it easy to manage and work with data.
 
 
 
 
 
 Insycle &ndash; a modern platform to organize, cleanse, and manage CRM data &ndash; is a beloved SaaS product used by thousands of users from more than 80 countries. Product overview video: https://www.insycle.com/
 
 
 
 
 
 We&rsquo;re headquartered in New York City.
 
 
 
 
 
 Requirements:
 
 
 
 
 ✅ You&rsquo;re a Fit If You&hellip;
 
 <ul>
 <li>
 Have 3+ years in B2B SaaS (ideally in PLG or trial-based products)
 </li>
 <li>
 Can write effective copy (emails, CTAs, blog intros) without a content team
 </li>
 <li>
 Have hands-on experience with HubSpot AND Intercom
 </li>
 <li>
 Can edit and update WordPress pages yourself (no dev help)
 </li>
 <li>
 Have used AI tools like ChatGPT, Claude, or Notion AI to help write, plan, or automate
 </li>
 <li>
 Know how to analyze funnels and launch experiments independently
 </li>
 <li>
 Thrive in fast-paced, startup environments where you&rsquo;re trusted to own outcomes
 </li>
 </ul>
 
 🚫 Please Don&rsquo;t Apply If&hellip;
 
 <ul>
 <li>
 You&rsquo;ve never built or automated lifecycle campaigns
 </li>
 <li>
 You&rsquo;ve only done brand or social marketing without lifecycle or funnel ownership
 </li>
 <li>
 You rely solely on agencies to execute paid ads or email automations
 </li>
 <li>
 You haven&rsquo;t used generative AI tools for marketing workflows
 </li>
 <li>
 You&rsquo;ve never personally worked inside HubSpot workflows or Intercom Series
 </li>
 </ul>
 
 
 
 
 What You&rsquo;ll Do:
 
 
 
 
 
 Lifecycle &amp; Activation
 
 
 <ul>
 <li>
 Launch onboarding, trial nurture, and re-engagement flows in HubSpot
 </li>
 <li>
 Create in-app product tours, nudges, and messaging using Intercom
 </li>
 <li>
 Write and optimize lifecycle copy for clarity, tone, and conversions
 </li>
 <li>
 Create segmented campaigns for different personas or product behaviors
 </li>
 </ul>
 
 
 Acquisition &amp; Content Optimization
 
 
 <ul>
 <li>
 Optimize and edit WordPress pages directly (landing pages, CTAs, SEO meta)
 </li>
 <li>
 Audit and improve existing blog posts for SEO and CTA conversion
 </li>
 <li>
 Launch small-scale paid acquisition (LinkedIn, Google) and retargeting
 </li>
 <li>
 Use generative AI to accelerate content refreshes, ad copy, and email ideas
 </li>
 </ul>
 
 
 Community &amp; Social Engagement
 
 
 <ul>
 <li>
 Repurpose blog content and product updates into engaging social media posts
 </li>
 <li>
 Participate in and post on relevant forums, Slack groups, LinkedIn conversations, etc.
 </li>
 <li>
 Help cultivate an early-stage community motion around shared data/ops challenges
 </li>
 <li>
 Experiment with growth loops via referrals, user sharing, and community spotlights
 </li>
 </ul>
 
 
 Growth Ops &amp; Analytics
 
 
 <ul>
 <li>
 Set up Google Tag Manager and Google Analytics for full-funnel visibility: visit &rarr; signup &rarr; activation &rarr; paid
 </li>
 <li>
 Track campaign performance and iterate quickly
 </li>
 <li>
 Build dashboards and implement custom events and triggers to measure conversion and feature usage
 </li>
 <li>
 Identify and fix conversion bottlenecks
 </li>
 </ul>
 
 
 Foundation Building
 
 
 <ul>
 <li>
 Create segmented ICPs and light product marketing frameworks
 </li>
 <li>
 Work cross-functionally with product and CS to identify activation levers
 </li>
 <li>
 Help define messaging, differentiators, and light ABM targets
 </li>
 </ul>
 
 
 
 
 Compensation &amp; Benefits:
 
 
 
 <ul>
 <li>
 $100K - $130K Base
 </li>
 <li>
 0.1% - 0.25% Equity
 </li>
 <li>
 Medical, dental, and vision insurance.
 </li>
 <li>
 401K with a 4% company contribution.
 </li>
 <li>
 PTO, sick and unplanned time off, holidays.
 </li>
 <li>
 Full-time, salaried position located remote in the United States.
 </li>
 </ul>
</div>

Full-Stack Growth Marketer (B2B SaaS, Hands-On)

Talkiatry

Talkiatry participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. only after a job offer is accepted and Form I-9 is completed. For more information on E-Verify, please visit the following: EVerify Participation & IER Right to Work . At Talkiatry, we are an equal opportunity employer committed to a diverse, inclusive, and equitable workplace and candidate experience. We strive to create an environment where everyone has a sense of belonging and purpose, and where we learn from the unique experiences of those around us. We encourage all qualified candidates to apply regardless of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status.
 About the Role: We are seeking a Head of Marketing Technology to own, enable and transform Talkiatry’s website, lifecycle/crm, marketing data, landing page optimization systems. You will meaningfully advance our current capabilities, identifying opportunities and new technology (AI-included) to scale with Talkaitry’s growth. You will build a high-performing team, ensuring uptime, data accuracy, and governance while collaborating across functions like Growth Marketing, Product Marketing, Partnerships, Clinical Recruiting, Product, and Support.
 About Talkiatry: Talkiatry transforms psychiatry with accessible, human, and responsible care. We’re a national mental health practice co-founded by a patient and a triple-board-certified psychiatrist to solve the problems both groups face in accessing and providing the highest quality treatment. 60% of adults in the U.S. with a diagnosable mental illness go untreated every year because care is inaccessible, while 45% of clinicians are out of network with insurers because reimbursement rates are low, and paperwork is unduly burdensome. With innovative technology and a human-centered philosophy, we provide patients with the care they need—and allow psychiatrists to focus on why they got into medicine.
 
You will: 
Marketing Technology Ownership
 Own and optimize the marketing technology stack, including tools like Webflow, Mixpanel, Iterable, Freshpaint, Osano, Tag Manager, Twilio, Mailgun, HubSpot, Snowflake, ThoughtSpot, and ServiceNow.
 Ensure system uptime, integration, and data flow between platforms to maintain a seamless marketing ecosystem.
 Serve as the primary point of contact with Technology: Owning business requirements, partnering on technical specifications, and being the source of truth to enable marketing technology
 
Website, Lifecycle, and Ad tech
 Oversee the performance and operations of the company website, ensuring high-quality user experiences through Webflow and other CMS platforms.
 Evolve our current capabilities around web measurement, testing, and compliant tracking.
 Overhaul and enhance our Lifecycle CRM tech stack. Resolve tech debt, implementation/re-implementation, and unify disparate systems
 Partner with Growth Marketing to integrate and enable external advertising vendors
 
Data Management & Governance
 Maintain data accuracy, governance, and compliance across marketing systems to ensure patient information is protected and all practices align with HIPAA regulations.
 Develop and enforce policies for regulated data handling and implement marketing data workflows that align with Talkiatry’s commitment to privacy and compliance.
 Own the implementation, documentation and maintenance of web privacy tools (Osano)
 
Cross-Functional Collaboration
 Develop detailed budgets, project timelines, and resource allocations, and ensure timely delivery within project constraints and regulatory requirements.
 Partner with marketing teams to support lifecycle campaigns, patient acquisition efforts, and clinical recruiting initiatives.
 Represent Marketing and serve as the primary point of contact with the Technology organization. You will own requirements gathering, inform technical specifications/implementation, and collaboratively groom martech priorities with Tech
 
Enhance and evolve with AI
 The leading marketing technology platform today will not be the leaders in the next 12-months. You will stay abreast to the latest development in this space and ensure our systems are AI-ready for a fast transition to emerging technologies.
 
You have: 
Bachelors degree or a relevant experience
 10+ years of experience in marketing technologies or operations with direct experience with CRM, CMS
 Familiarity in regulated industries (e.g., HIPPA compliance, GDPR best practices, etc…)
 Familiarity with HTML, CSS, Javascript and Figma
 Familiarity with SEO and Accessibility standards
 Strong project management and organizational skills
 Deep understanding of data models, segmentation, SQL, data workflows and interfaces
 Attention to detail with an analytical mind and outstanding problem-solving skills
 Outstanding communicator, collaborator and teammate
 
Why Talkiatry: 
Top-notch team: we're a diverse, experienced group motivated to make a difference in mental health care
 Collaborative environment: be part of building something from the ground up at a fast-paced startup
 Excellent benefits: medical, dental, vision, effective day 1 of employment, 401K with match, generous PTO plus paid holidays, paid parental leave, and more!
 Grow your career with us: hone your skills and build new ones with our Learning team as Talkiatry expands
 It all comes back to care: we’re a mental health company, and we put our team’s well-being first

Head of Marketing Technology

PineCone

<div>About Pinecone:
Pinecone is the leading vector database for building accurate and performant AI applications at scale in production. Pinecone's mission is to make AI knowledgeable. More than 5000 customers across various industries have shipped AI applications faster and more confidently with Pinecone's developer-friendly technology. Pinecone is based in New York and raised $138M in funding from Andreessen Horowitz, ICONIQ, Menlo Ventures, and Wing Venture Capital.
About The Role:
The Senior Growth Marketing Manager will play a pivotal role in driving Pinecone&rsquo;s growth strategy, focusing on both Product-Led Growth (PLG) and sales-driven pipeline development. This role involves implementing marketing campaigns targeting business decision makers, optimizing lead handoff to sales reps, and managing Pinecone&rsquo;s email marketing strategy. The ideal candidate will have a strong background in growth marketing, email marketing, and campaign management.
Responsibilities:<ul><li>
Design and execute behaviorally triggered lifecycle emails for onboarding, activation, expansion, and win-back; improve deliverability, open/click rates, and conversion to qualified pipeline and revenue.</li><li>
Run multi-touch campaigns across paid search/social, content, email, and webinars with clear attribution and ROI.</li><li>
Build n8n or equivalent automations for lead capture, enrichment, routing, lifecycle triggers, and alerts.</li><li>
Execute disciplined A/B testing across subject lines, CTAs, sequences, landing pages, and onboarding flows.</li><li>
Create brand-aligned, high-converting emails with compelling copy, visuals, and CTAs; segment audiences by demographics, preferences, and behavior for personalized targeting; run structured A/B tests; and monitor deliverability, open/click rates, conversions, and ROI for continuous optimization</li><li>
Manage paid budgets to improve CAC and payback while protecting funnel health and profitability.</li><li>
Own SEO end to end: build a focused topic-cluster strategy around high-intent, product-led use cases; ship assets (comparisons, alternatives, pricing, case studies) and technical fixes (schema, internal linking, crawl/index hygiene); and measure impact via rankings, qualified organic signups/PQLs, and pipeline contribution.</li><li>
Stay up-to-date with the industry trends and the best practices in growth marketing to drive innovation and continuous improvement.</li></ul>
Requirements:<ul><li>
Minimum of 5+ years of experience in growth marketing and/or demand generation.</li><li>
Proven experience in growth marketing, particularly in a PLG and B2B SaaS environment.</li><li>
Strong background in email marketing strategy and execution, including lifecycle emails and nurture campaigns.</li><li>
Experience in implementing and optimizing marketing campaigns targeting business decision makers.</li><li>
Proficiency in A/B testing methodologies and tools to drive continuous improvement.</li><li>
Excellent understanding of digital advertising strategies and budget management.</li><li>
Strong project management skills, with the ability to manage multiple initiatives simultaneously.</li><li>
Experience with webinar and event management, including audience segmentation and engagement.</li><li>
Familiarity with marketing automation tools and CRM systems.</li></ul>
Preferred Skills:<ul><li>
Experience with tools like Salesforce, Hubspot, BI Tools (Metabase, Sigma, etc.), Gong Engage for outbound sales tactics.</li><li>
Experience with n8n or equivalent AI workflow systems to stitch together CRM, data warehouse, and other marketing systems.</li><li>
Ability to work collaboratively with cross-functional teams, including sales, product marketing, and developer relations.</li><li>
Strong analytical skills and data-driven decision-making ability.</li><li>
Excellent communication and leadership skills.</li><li>
Strong preference for previous experience in AI/ML/Data/Developer-centric companies.</li><li>
Prefer early stage startup experience.</li></ul>
Perks &amp; Benefits:<ul><li>
Comprehensive health coverage including Medical, Dental, Vision</li><li>
Free mental health therapy sessions; free One Medical, Tela-doc, and Health Advocate subscriptions</li><li>
Cost-savings on gynecology, fertility, and family-building care</li><li>
Equity award</li><li>
401(k)</li><li>
Flexible time off</li><li>
Paid parental leave</li><li>
Annual Department Retreat</li><li>
WFH Equipment Stipend</li></ul>
Diversity, Equity, Inclusion and Belonging (DEIB) are the cornerstone of everything we do at Pinecone. Studies have shown that women and people of color are less likely to apply for jobs unless they believe they meet every one of the qualifications in a job description. Our top priority is finding the best candidate for the job and if you are interested in the position, we would encourage you to apply, even if you don&rsquo;t believe you meet every one of the qualifications listed in this posting. All qualified applicants will receive considerations for employment without regard to race, color, religion, sex, age, disability, marital status, familial status, sexual orientation, pregnancy, gender identity, gender expression, national origin, ancestry, citizenship status, veteran status, and any other legally protected status under federal, state, or local anti-discrimination laws.
Compensation Range: $148K - $182K</div>

Senior Growth Marketing Manager

Cricket Wireless

As a Solution Specialist you will have the opportunity to grow with our team while providing outstanding customer service resulting in customer loyalty. Your focus will be on selling wireless phones, services and accessories both in the store and in the community.Responsibilities:<ul><li>Sell wireless phones, services and accessories in a fast-paced environment</li><li>Deliver outstanding customer service to retain and gain customers</li><li>Work flexible hours, weekends and holidays at various locations</li><li>Perform daily opening and closing procedures</li><li>Assist in maintaining store appearance</li><li>Participate in meetings and marketing events inside and outside of the store</li></ul>Job Types: Full-time, Part-timePay: From $12.50 per hourBenefits:<ul><li>Dental insurance</li><li>Employee discount</li><li>Flexible schedule</li><li>Health insurance</li></ul>Work Location: In person

Spanish Speaking Sales Associate

Abacus Business Computer LLC

Abacus Business Computer (abcPOS) is a New York City-based technology company specializing in comprehensive point-of-sale (POS) systems and integrated payment solutions. With over 30 years of industry expertise, abcPOS offers an all-in-one platform that combines POS systems, merchant services, and growth-focused marketing tools.Serving more than 6,000 businesses and supporting over 40,000 devices, abcPOS empowers a diverse customer base &mdash; from restaurants and retail stores to e-commerce ventures, franchises, and international enterprises &mdash; with scalable, reliable, and innovative business solutions.Must speak Mandarin(Chinese) and EnglishWhat We Looking For:We seek a results-driven Marketing Specialist with expertise in SEO, SEM, and hospitality content creation to spearhead our digital growth. The ideal candidate will craft and execute data-backed SEO strategies, optimize PPC campaigns, and leverage analytics to maximize performance.You'll create compelling restaurant-focused content across all digital channels while implementing high-converting retargeting strategies. Working closely with our external digital agency, you'll ensure technical SEO excellence. This role requires tight collaboration with Sales and Business Development to generate quality leads through strategic video production, email marketing, and targeted digital advertising campaigns that both attract and nurture customer relationships.Responsibilities include:Private Traffic Channels: Email, SMS, App Push Notifications<ul><li>Establish sending rules, timing strategies, and customer segmentation</li><li>Monthly performance tracking (open rates, click-through rates, conversion rates)</li><li>Optimization based on data analysis</li></ul>Online Advertising Management &amp; Analytics<ul><li>Manage and execute campaigns across Meta, Google Ads, and SEO/SEM platforms</li><li>Generate monthly performance reports for internal evaluation</li><li>Continuous optimization based on ROI analysis</li></ul>Marketing Content Production &amp; Localized Operations<ul><li>Create marketing materials and ensure proper implementation</li><li>Develop social media strategies tailored to local markets</li><li>Execute localized market operations and community management</li></ul>Plan and execute go-to-market strategies for new product or new feature launches.<ul><li>Write clear and persuasive product messaging that fits our English and Chinese customers.</li><li>Work with cross-functional teams to ensure alignment between product and sales.</li><li>Conduct market research and competitor analysis to find new opportunities.</li></ul>Qualification&#65306;<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field (Master&rsquo;s preferred).</li><li>Bilingual fluency in English and Chinese (written and spoken).</li><li>2+ years of experience in SaaS product marketing</li><li>Proven experience in B2B marketing, with a focus on driving brand awareness and customer acquisition through data-driven campaigns.</li><li>Strong understanding of marketing strategy, customer segmentation, and product positioning</li><li>Hands-on experience in lead nurturing, conversion strategies, and marketing automation to optimize the customer journey from awareness to retention.</li><li>Skilled with tools like Google Analytics, HubSpot, Salesforce, or similar CRM</li></ul>Job Type: Full-timePay: $50,000.00 - $90,000.00 per yearBenefits:<ul><li>401(k)</li><li>Health insurance</li><li>Tuition reimbursement</li></ul>Language:<ul><li>Mandarin (Preferred)</li></ul>Work Location: In person

Digital Marketing Manager

Baccarat

<div>Begin your journey with Baccarat!
We are delighted to invite you to a Maison where craftsmanship, creativity, and curiosity unite to shape the extraordinary. You can become part of a storied legacy&mdash;adding your own perspective and artistry to our ongoing story.
Baccarat crafts the ultimate French art de vivre through the eyes and hands of a crystal collective. A legacy born in 1764, still setting the standard for contemporary elegance. Driven by a free creative spirit, the Maison embraces contrasts - heritage and innovation, precision and rebellion, minimalism and extravagance. Each creation brings people together and celebrates emotion, illuminating every moment with a singular radiance.
Life tastes better with Baccarat.
Rooted in genuine love for our Brand, Passion drives our actions and communications, inspiring those around us. It embodies a resounding belief in our products, our heritage, and our commitment to shaping our future. This ethos cultivates a culture where every role contributes to our brands identity and performance. It reflects the mindset and fervor with which we approach new opportunities, overcome challenges, and embrace change, driving excitement and possibility
We would like to invite you to apply for the Marketing E-Commerce position.
The Ecommerce &amp; CRM Marketing Specialist plays a key role in managing Baccarat&rsquo;s online presence and driving digital growth within the U.S. market. This position supports the development of our customer relationship management (CRM) function while executing strategies that enhance brand awareness, engagement, traffic, and sales across digital channels.
Working closely with the Paris HQ Ecommerce team, the U.S. Marketing team, and the U.S. Ecommerce Operations team, this role implements initiatives that elevate Baccarat&rsquo;s digital experience, strengthen customer loyalty, and optimize performance across all ecommerce touchpoints. 
Key Responsibilities
Digital Commerce &amp; Customer Experience<ul><li>
Enhance the online shopping experience by optimizing site usability, improving conversion flow, and implementing best practices in digital merchandising.</li><li>
Partner with HQ to ensure product copy, visuals, and translations are tailored to the U.S. market and consistent with brand standards.</li><li>
Conduct regular website audits to verify accuracy of content, pricing, and formatting.</li><li>
Manage product assortments for quarterly activations and adjust merchandising based on sales trends and inventory levels.</li><li>
Create Jira tickets to request front-end, UX, and interface enhancements.</li></ul>
Digital Marketing &amp; Campaign Execution<ul><li>
Collaborate with the Marketing team to plan and execute integrated campaigns across email, paid media, affiliates, and influencer partnerships to drive traffic and conversion.</li><li>
Support the management of agency partners, including digital, affiliate, and influencer platforms.</li><li>
Implement SEO strategies to increase organic traffic and product visibility.</li></ul> 
CRM &amp; Data-Driven Engagement<ul><li>
Contribute to the development of Baccarat&rsquo;s CRM strategy to foster engagement, retention, and lifetime value.</li><li>
Utilize CRM data and digital analytics to segment audiences, personalize outreach, and refine campaign effectiveness.</li></ul>
Performance &amp; Reporting<ul><li>
Monitor ecommerce KPIs, including traffic, conversion, and engagement, to identify opportunities for optimization.</li><li>
Analyze campaign performance and provide insights to enhance future marketing initiatives.</li><li>
Collaborate cross-functionally with sales, product development, and customer service teams to ensure brand consistency and alignment with business objectives.</li></ul></div>

Marketing E-Commerce Specialist

Explore 412+ Lifecycle marketing specialist in New York this November. Find roles across top companies and apply now to boost your career.