brand marketing manager, strategy, na Jobs in New York

brand marketing manager, strategy, na

digital marketing manager Jobs in New York

digital marketing manager

manager, digital marketing Jobs in New York

manager, digital marketing

marketing communications coordinator Jobs in New York

marketing communications coordinator

marketing manager – field & digital demand generation Jobs in New York

marketing manager – field & digital demand generation

marketing manager

Marc Fisher Footwear

<div>
 
 Marc Fisher Footwear is seeking a
 
 Digital Marketing Manager
 
 to join our team and will be responsible for the management of all marketing deliverables for specific fashion brands at Marc Fisher Footwear. Content marketing creation is key.
 
 
 
 
 
 Ideal candidates should possess a strong writing background coupled with a digital expertise in marketing &amp; the ecommerce business. They will report directly to the VP, Brand Strategy.
 
 
 
 
 
 
 This role will be based out of our New York City office, 3 days in office and 2 days remote per week.
 
 
 
 
 
 
 
 RESPONSIBILITIES:
 
 
 <ul>
 <li>
 Key point of contact for marketing day to day for two key fashion brands under the Marc Fisher Footwear portfolio
 </li>
 <li>
 Manage briefing and approvals of seasonal ecommerce daily, weekly monthly assets, including: Homepage, landing pages, general site content, promotional emails, display and social banners &amp; Host weekly review meetings with cross-functional partners
 </li>
 <li>
 Write copy aligned with specific brand ethos and seasonal campaigns for all marketing assets
 </li>
 <li>
 Project management of creative as it relates to site enhancements and other marketing features
 </li>
 <li>
 Work with team to develop brand growth through the right strategies and plans for brand across ecom, wholesale and international channels
 </li>
 <li>
 Manage execution and launch of seasonal marketing media campaign assets. Assist with content shoot process.
 </li>
 <li>
 Work with social content team on aligning calendar with overarching brand goals and messaging
 </li>
 <li>
 QA all emails, ensuring all links, images, and subject lines, are accurate and working properly in production weekly and seasonally
 </li>
 <li>
 Sample trafficking, Spearhead marketing sample ordering process aligned with production calendar.
 </li>
 <li>
 Develop seasonal shot lists and work with Brand Strategy VP, wholesale, ecommerce and international
 </li>
 <li>
 Hindsight seasonal campaign performance
 </li>
 <li>
 Manage wholesale and international seasonal and ad-hock asset requests
 </li>
 <li>
 Manage 3rd parties content request and optimizations
 </li>
 </ul>
 
 
 
 
 
 
 
 
 SKILLS &amp; REQUIREMENTS
 
 
 <ul>
 <li>
 Proficient in Google Analytics, Microsoft Word, Power Point, Excel, Adobe Photoshop, Monday Project management systems
 </li>
 <li>
 5 years&rsquo; experience in marketing/digital content marketing, ideally working knowledge in paid social, SEO, PPC.
 </li>
 <li>
 Collaborate with brand, ecommerce, social, merchandising, sales and other cross-functional departments on a regular basis
 </li>
 <li>
 Out of the box thinking for broadening the brand reach
 </li>
 <li>
 Copywriting with consideration of SEO best practices and branding strategy
 </li>
 <li>
 Experience optimizing paid media budgets and managing monthly ad spends
 </li>
 <li>
 Entrepreneurial, hands-on, and able to work independently
 </li>
 <li>
 High level of self-motivation and intellectual curiosity
 </li>
 </ul>
 
 
 
 
 
 Benefits Include:
 
 
 <ul>
 <li>
 Comprehensive Medical, Dental &amp; Vision offerings
 </li>
 <li>
 401k Plan with company match
 </li>
 <li>
 15+ Paid Holidays
 </li>
 <li>
 3pm Fridays
 </li>
 <li>
 1pm Summer Fridays
 </li>
 <li>
 15 PTO days
 </li>
 <li>
 Company paid life insurance at 2x salary
 </li>
 <li>
 Employee Discount
 </li>
 <li>
 Commuter &amp; Medical/Dependent Flex Spending Benefits
 </li>
 <li>
 Pet Insurance
 </li>
 <li>
 Salary range $80,000 to $95,000 - pay considerations are based on various factors unique to the candidate, including: skillset, years of experience, qualifications, certifications, and more.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Company Overview:
 
 
 
 Established in 2005, Marc Fisher Footwear company is a leading full-service, product-driven fashion footwear company with knowledge and expertise in design, sales, sourcing, distribution and marketing &ndash; all with dedicated and strategic direction for each brand within the portfolio, which includes GUESS, G by Guess, Nine West, Tommy Hilfiger, Earth, Calvin Klein, Hunter Boots, Rockport, Bandolino, indigo rd., Unisa, Kenneth Cole Men's, and Easy Spirit along with the namesake brands &ndash; Marc Fisher and Marc Fisher LTD.
 
 
 
 
 
 Our diverse portfolio of globally recognized brands &ndash; available domestically and internationally via wholesale and retail channels &ndash; consistently meets the widest range of consumers&rsquo; fashion footwear needs, from classic to contemporary, sport to dress, men&rsquo;s to women&rsquo;s. Headquartered in Greenwich, Connecticut, with showrooms in New York City, Marc Fisher Footwear is sold worldwide through department stores, specialty stores and e-commerce channels.
 
 
 
 
 
 
 Marc Fisher Footwear is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Vet/Disabled.
 
 
</div>

Digital Marketing Manager

Biograph

<div>As our Performance Marketing Manager, you will play a key role in driving utilization and engagement with our cutting-edge program, The Biograph Method, a pioneering diagnostic and wellness platform designed to unlock personalized insights and long-term wellness. You'll lead strategy, execution, and measurement for all performance marketing tactics (Paid + SEO/AEO) in service of driving member growth. You will work cross functionally across product, design, engineering, and operations to drive efficient and effective campaigns, resulting in high impact on member enrollment and engagement.

WHAT YOU WILL DO:
<ul>
<li>Own and manage Biograph's paid acquisition strategy across multiple platforms</li>
<li>Lead the strategy, execution, and measurement for all paid platforms, with expertise in hands-on setup, execution, and tracking</li>
<li>Optimize campaign performance across all platforms, improving key metrics such as CAC, CTR, ROAS etc.</li>
<li>Manage budgets and pacing across campaigns</li>
<li>Reporting performance regularly, providing actionable insights, learnings, optimizations, and recommendations across the wider team</li>
<li>Develop paid media strategy to drive membership leads and ultimately scale revenue across all Biograph clinics</li>
<li>Identify and evaluate new paid media opportunities and emerging channels to target Biograph's key target market</li>
<li>Collaborate cross-functionally with growth, creative, and product teams to ensure all campaigns support and roll up to brand initiatives and goals</li>
<li>Be a key contributor to the culture of innovation, constantly exploring ways to push the boundaries of healthcare.</li>
</ul>
WHAT YOU BRING TO THE ROLE:
<ul>
<li>5+ years of experience managing and implementing paid media campaigns across LinkedIn, Meta, Google Ads required</li>
<li>Bachelor's degree or equivalent experience</li>
<li>Extensive experienced in full paid media strategy for Paid Search, LinkedIn, Meta, Tiktok, Youtube, X - (Bonus if experienced in programmatic implementation)</li>
<li>Experience working closely with design teams to develop any creative asset needs for performance campaigns, taking into account Biograph brand voice</li>
<li>Excellent leadership and communication skills</li>
<li>Comfortable in the dynamic, fast-paced environment of a healthcare technology startup.</li></ul> 


COMP | PERKS | BENEFITS:
<ul>
<li>$110,000 - $150,000 per year</li>
<li>Equity</li>
<li>Biograph Membership</li>
<li>Medical, dental, and vision insurance</li>
<li>401(k)</li>
<li>Paid maternity / paternity leave</li>
<li>Unlimited PTO</li>
<li>11 paid holidays</li>
</ul><div>
WHY JOIN US?

Biograph is on a mission to drive meaningful advances in human healthspan and lifespan. We're not simply focused on helping you live longer, we're focused on making every year the best it can be. Biograph is an equal opportunity employer offering competitive salaries, comprehensive health benefits, and a people focused culture.
<ul><li>Innovation at the Core: Work with a forward-thinking team that merges the latest in health technology, data science, and personalized care.</li>
<li>Collaborative Ecosystem: Work alongside engineers, designers, and clinicians to create groundbreaking solutions that redefine what's possible in healthcare. You will be part of a multidisciplinary team where innovation thrives, and every voice matters, contributing to a culture that values diverse perspectives and bold thinking.</li>
<li>Impactful Leadership: Be the voice for our members' health journeys, influencing the development of cutting-edge tools and technologies to enhance their lives.</li>
<li>Opportunities for Growth: With Biograph, you're not just stepping into a role&mdash;you're joining a company where growth and development are prioritized. As we continue to scale and innovate, you will have opportunities to expand your expertise, take on new challenges, and make meaningful contributions to the broader healthcare landscape.</li>
<li>A Purpose-Driven Mission: At Biograph, we're committed to more than just healthcare&mdash;we're focused on changing lives by extending healthspans and improving quality of life through personalized care. If you're passionate about making a tangible difference, this is your chance to be part of something truly transformative.</li></ul></div></div>

Performance Marketing Manager

Adore Me

<div>
 
 As part of the Victoria&rsquo;s Secret &amp; Co. family, Adore Me is reinventing the intimate industry with innovation, cutting-edge technology, inclusivity, and a start-up spirit.
 
 
 
 
 
 Founded in New York City in 2012, Adore Me is redefining lingerie and lifestyle fashion with playful energy, elevated design, and affordable collections that bring confidence, joy, and the thrill of finding the perfect piece for every moment.
 
 
 From lingerie to loungewear, every style is intentionally designed with flattering fits, lasting fabrics, and thoughtful details. With over 67 sizes available, Adore Me ensures that inclusivity is woven into the experience, making style and comfort accessible to all.
 
 
 
 
 
 
 About the Role
 
 
 
 We&rsquo;re looking for an Influencer Marketing Manager who&rsquo;s equal parts strategist, trend-spotter, and relationship-builder. This person will own influencer strategy from start to finish, driving both brand love and measurable results across organic and paid channels.
 
 
 You&rsquo;ll manage the full creator ecosystem from campaigns, briefs, budgets, talent, and team, and help shape how Adore Me shows up across culture and community. You&rsquo;ll also lead the development of our ambassador program, building it from the ground up to turn loyal customers and creators into true brand advocates.
 
 
 
 
 
 
 Qualifications for the Position
 
 
 <ul>
 <li>
 4&ndash;5 years of influencer marketing experience, preferably in fashion, beauty, or lifestyle.
 </li>
 <li>
 Proven ability to build and scale ambassador or community programs from start to finish.
 </li>
 <li>
 Skilled in negotiation, budget management, and contract creation.
 </li>
 <li>
 Strong background in influencer casting, campaign strategy, and creative briefing.
 </li>
 <li>
 Deep understanding of social trends, cultural moments, and creator communities.
 </li>
 <li>
 Comfortable balancing organic storytelling with paid acquisition strategy.
 </li>
 <li>
 Collaborative leader who thrives in a fast-paced, creative environment.
 </li>
 <li>
 Familiarity with affiliate and influencer tools such as Tagger, CreatorIQ, LTK, or ShopMy.
 </li>
 <li>
 Exemplary interpersonal communication skills, both verbal and written
 </li>
 <li>
 Highly motivated, collaborative
 </li>
 <li>
 Experience in a Startup or Retail industry is an extra plus!
 </li>
 <li>
 An intellectually curious team player with a no-compromises approach to work quality, attention to detail, organization, and the ability to manage multiple priorities and projects in a fast-paced environment
 </li>
 <li>
 Self-motivated, detail-oriented, hands-on go-getter with the ability to build and overhaul processes, take initiative, work independently and proactively, multi-task, and remain flexible with changing priorities
 </li>
 <li>
 &ldquo;I&rsquo;ll find a way!&rdquo; mindset, where you can leverage your autonomy within your role to think outside the box
 </li>
 <li>
 Demonstrated ability to communicate and collaborate effectively across global teams by adapting to diverse cultural norms, respecting time zone differences, and leveraging digital collaboration tools to maintain alignment and productivity
 </li>
 <li>
 Skilled in building trust and fostering inclusive communication styles that support clarity, empathy, and shared goals in international work environments
 </li>
 <li>
 Ability and willingness to work on-site at our office in Tribeca on Mondays, Tuesdays, and Thursdays
 </li>
 <li>
 At least 4 years of experience in influencer marketing
 </li>
 <li>
 Proven experience negotiating influencer contracts, rates, usage rights, and deliverables
 </li>
 <li>
 Demonstrated experience creating influencer briefs and overseeing content from concept through approval
 </li>
 <li>
 Experience managing and tracking influencer budgets across multiple campaigns
 </li>
 <li>
 Experience managing a team or directly overseeing junior contributors
 </li>
 </ul>
 
 
 
 
 
 Responsibilities
 
 
 <ul>
 <li>
 Own end-to-end influencer strategy across organic, paid, and acquisition channels, ensuring every partnership aligns with brand and business goals.
 </li>
 <li>
 Develop and launch Adore Me&rsquo;s ambassador program, creating a scalable structure for community advocacy and long-term creator relationships.
 </li>
 <li>
 Negotiate influencer partnerships and contracts, managing usage rights, deliverables, and budgets to maximize ROI while building long-term relationships.
 </li>
 <li>
 Cast and secure influencer shoots, overseeing everything from talent sourcing to creative execution in collaboration with brand and production teams.
 </li>
 <li>
 Identify cultural moments and trends to inform event and partnership strategy&mdash;spotting where Adore Me should show up, what conversations to lead, and which experiences to create from an influencer perspective.
 </li>
 <li>
 Manage campaign execution from concept and briefing through contracting, content review, and reporting.
 </li>
 <li>
 Oversee influencer budgets and maintain clear tracking for spend, KPIs, and ROI across all activations.
 </li>
 <li>
 Collaborate cross-functionally with creative, brand, and performance teams to build cohesive 360&deg; campaigns that bridge content and commerce.
 </li>
 <li>
 Support affiliate growth by optimizing partnerships on platforms like LTK and ShopMy, tying creator influence directly to performance.
 </li>
 <li>
 Manage and mentor a team of two, fostering creativity, organization, and growth through strong communication and collaboration.
 </li>
 </ul>
 
 
 
 
 
 Compensation &amp; Benefits
 
 
 
 Pay is based on several factors, including job-related knowledge, skills, and experience.
 
 
 In addition to base compensation, Adore Me offers employees the following benefits:
 
 <ul>
 <li>
 401(k) + matching
 </li>
 <li>
 Medical, dental, and vision
 </li>
 <li>
 Paid holidays
 </li>
 <li>
 Sick time
 </li>
 <li>
 Paid parental leave for new parents
 </li>
 <li>
 Paid prenatal leave
 </li>
 <li>
 FSA
 </li>
 <li>
 HSA
 </li>
 <li>
 EAP
 </li>
 <li>
 Dependent care savings program
 </li>
 <li>
 Commuter Benefits
 </li>
 <li>
 Voluntary Life Insurance
 </li>
 <li>
 Voluntary Short &amp; Long-Term Disability Insurance
 </li>
 <li>
 An additional perk is our Press Pause Summer Fridays - alternating Fridays from Memorial Day to Labor Day, the workday ends at 2 PM (local time zone). Take the afternoon to unwind!
 </li>
 </ul>
 
 
 
 
 Adore Me is proud to provide equal opportunity to all employees and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law. By applying for this position, the applicant authorizes Adore Me to check all references listed on your application and/or resume.
 
 
 
</div>

Influencer Marketing Manager

Camp Ruach

Social Media &amp; Marketing ManagerLocation: Tri-State Area (hybrid/remote) Position Type: Part-TimeAbout Camp RuachCamp Ruach is the best Jewish summer camp in Westchester, offering unforgettable experiences for children in a warm, joyful, and spirited environment. We are growing quickly and looking for a creative, motivated, and organized Social Media &amp; Marketing Manager to help elevate our brand year-round.Position OverviewThe Social Media &amp; Marketing Manager will be responsible for planning, creating, and managing all digital marketing and social media content for Camp Ruach. This includes developing a strong online presence, increasing engagement, producing marketing materials, and supporting enrollment through strategic storytelling and consistent branding.This person should have strong creative instincts, excellent communication skills, and a passion for creating content that resonates with families and showcases the magic of camp.Key Responsibilities Social Media Management<ul><li>Develop and execute a year-round social media content calendar across Instagram, Facebook, and other platforms.</li><li>Create engaging content, including graphics, reels, photos, captions, stories, and campaigns.</li><li>Manage posting schedule, interactions, comments, and community engagement.</li><li>Capture and edit photo/video content during the summer.</li></ul>Marketing &amp; Communications<ul><li>Design marketing materials such as flyers, email graphics, brochures, and promotional images.</li><li>Assist in writing and sending email newsletters to families.</li><li>Create and run seasonal marketing campaigns (Early Bird promos, holiday messages, event reminders, etc.).</li><li>Monitor social performance and track engagement, growth, and key analytics.</li><li>Ensure brand consistency across all platforms.</li></ul>Website &amp; Enrollment Support<ul><li>Update the website with new content, photos, and announcements as needed.</li><li>Assist with digital advertising, SEO, and basic website maintenance.</li><li>Help support camper recruitment through strategic digital storytelling.</li></ul>Qualifications<ul><li>Experience managing social media accounts professionally (Instagram &amp; Facebook required).</li><li>Strong graphic design skills (Canva required; Adobe Suite is a plus).</li><li>Photo and video editing experience preferred.</li><li>Excellent writing skills with a warm, family-friendly tone.</li><li>Ability to work independently and manage multiple projects.</li><li>Familiarity with summer camps, Jewish community organizations, or kids&rsquo; programming is a plus (not required).</li></ul>Schedule &amp; Compensation<ul><li>Part-time, flexible schedule during the school year (approx. 5&ndash;10 hours/week).</li><li>Expanded hours during summer for on-site content creation.</li><li>Competitive hourly rate or stipend based on experience.</li></ul>How to ApplyPlease send your resume, portfolio or samples of past work, and a brief introduction to: info@camp-ruach.com Visit us at camp-ruach.comJob Type: Part-timeExpected hours: 2 &ndash; 5 per weekWork Location: Remote

Social Media and Marketing Manager

Manhattan Fencing Center

Overview We are seeking a dynamic and creative Social Media and Marketing Manager to lead our digital marketing initiatives and elevate our brand presence across multiple platforms. The ideal candidate will possess a strong understanding of social media management, content creation, and digital marketing strategies. This role offers an exciting opportunity to shape our online identity, engage with our community, and drive business growth through innovative marketing campaigns.Duties<ul><li>Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, YouTube.</li><li>Create engaging and high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.</li><li>Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules.</li><li>Monitor social listening channels to gather insights on audience preferences, industry trends, and competitor activities.</li><li>Implement SEO best practices and conduct keyword research to optimize content for search engines.</li><li>Utilize analytics tools such as Google Analytics and web analytics platforms to track campaign performance and adjust strategies accordingly.</li><li>Manage Facebook Advertising campaigns and other paid social media initiatives to maximize reach and engagement.</li><li>Oversee public relations efforts by managing relationships with media outlets, influencers, and community partners.</li><li>Maintain brand consistency across all digital channels while exploring new opportunities for growth in e-commerce and digital marketplaces.</li><li>Proofread all content for accuracy, clarity, and brand alignment before publication.</li><li>Collaborate with cross-functional teams to support branding initiatives and promotional events.</li><li>Stay updated on the latest trends in social media marketing, digital advertising, graphic design, video editing, and related fields.</li></ul>Requirements<ul><li>Proven experience in social media management, digital marketing, or related roles.</li><li>Strong skills in graphic design using Adobe Creative Suite (Photoshop, Illustrator) and video editing tools.</li><li>Proficiency with social media management tools such as Hootsuite or Buffer.</li><li>Knowledge of SEO techniques, Google Analytics, web analytics, and keyword research strategies.</li><li>Experience with Facebook Advertising and other paid social campaigns.</li><li>Excellent content creation skills including photography, video production, proofreading, and storytelling.</li><li>Ability to analyze data insights to inform marketing decisions effectively.</li><li>Strong relationship management skills for engaging with media outlets, influencers, and customers.</li><li>Familiarity with branding principles and public relations strategies.</li><li>Knowledge of e-commerce platforms is a plus.</li><li>Creative mindset with the ability to adapt quickly to changing trends in social media marketing. This position is ideal for a passionate marketer eager to make an impact through innovative digital campaigns while working in a collaborative environment that values creativity and strategic thinking.</li></ul>Pay: From $21.00 per hourExpected hours: No less than 10.0 per weekBenefits:<ul><li>Employee discount</li><li>Flexible schedule</li></ul>Work Location: Hybrid remote in New York, NY 10018

Ralph Lauren

<div>
 Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.
 
 
 At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education &amp; Communication, Employee Groups and Celebration.
 
 
 ,
 
 
 As a key member within the North America Marketing team, the Brand Strategy Manager will support the development and execution of brand strategies that reinforce Ralph Lauren&rsquo;s leadership in the fashion and lifestyle space. This role will help translate cultural and regional insights, consumer behavior, and business priorities into compelling storytelling and marketing initiatives that drive brand relevance and growth across the North America region.
 
 
 The Manager will collaborate cross-functionally to ensure brand consistency across channels and support the execution of annual strategic plans and integrated campaigns. This role requires a strong foundation in consumer insights, brand strategy and annual planning, content development, project management, and brand storytelling.
 
 
 ,
 
 
 
 Brand Strategy
 
 
 
 <ul>
 <li>
 Contribute to the development of annual brand strategy plans for North America. Assist in identifying opportunities to differentiate the brand and drive cultural relevance through storytelling and strategic initiatives. Lead growth strategy for specific businesses (Men&rsquo;s and Women&rsquo;s Polo, Kids, etc). Assist in development of executive level NAM brand strategy and integrated campaign presentations.
 
 
 </li>
 </ul>
 
 Campaign Execution
 
 
 
 <ul>
 <li>
 Support the execution of integrated marketing campaigns across digital, retail, social, PR, experiential, and wholesale channels.
 
 
 </li>
 </ul>
 
 Project Management
 
 
 
 <ul>
 <li>
 Manage timelines, deliverables, and coordination across brand initiatives, ensuring alignment with strategic priorities and on-budget.
 
 
 </li>
 </ul>
 
 Consumer Insights
 
 
 
 <ul>
 <li>
 Working closely with the Consumer Insights lead, assist in gathering and synthesizing consumer insights, market research, and competitive analysis to inform brand messaging and campaign development.
 
 
 </li>
 </ul>
 
 Innovation &amp; Trends
 
 
 
 <ul>
 <li>
 Stay informed on emerging marketing formats, technologies, and cultural trends to help identify new opportunities for brand engagement.
 
 
 </li>
 </ul>
 
 Performance Tracking
 
 
 
 <ul>
 <li>
 Monitor campaign performance and assist in reporting on KPIs to optimize future strategies.
 
 
 </li>
 </ul>
 
 Cross-Functional Collaboration
 
 
 
 <ul>
 <li>
 Work closely with Creative, Product, Media, Digital, Retail, and Global Marketing teams to support cohesive brand execution.
 
 
 </li>
 </ul>
 
 Team Contribution
 
 
 
 <ul>
 <li>
 Foster a collaborative, creative, and accountable team environment. May mentor junior team members or interns.
 
 
 </li>
 </ul>
 Salary range: $65,000 - $129,225 annually,
 
 
 
 Experience
 
 
 
 <ul>
 <li>
 5&ndash;7 years in brand strategy, integrated marketing, or brand management. Experience in fashion, lifestyle, or premium consumer brands preferred.
 
 
 </li>
 </ul>
 
 Strategic &amp; Functional Skills
 
 
 
 <ul>
 <li>
 Passion for brand building, cultural relevance, and creative innovation.
 </li>
 <li>
 Experience supporting 360 marketing campaigns and strategic planning.
 </li>
 <li>
 Strong analytical skills with ability to interpret consumer insights and market data.
 </li>
 <li>
 Understanding key brand and business performance measures (brand equity, sales/share).
 </li>
 <li>
 Excellent communication and presentation skills with ability to story tell a clear narrative.
 </li>
 <li>
 Solid project management and budget management capabilities.
 </li>
 <li>
 Culturally attuned to fashion and retail trends and competitive landscape.
 
 
 </li>
 </ul>
 
 Leadership &amp; Collaboration
 
 
 
 <ul>
 <li>
 Strong interpersonal skills and ability to work effectively in a cross-functional, matrixed organization
 </li>
 <li>
 Proactive, solution-oriented, and eager to contribute to a dynamic team.
 </li>
 <li>
 Ability to effectively advocate for the NAM marketing needs with internal stakeholders
 </li>
 </ul>
</div>

Brand Marketing Manager, Strategy, NA

Youtube

<div>Applicants in the County of Los Angeles: Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.<div>
This role may also be located in our Playa Vista, CA campus.</div> 
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: San Bruno, CA, USA; Chicago, IL, USA; New York, NY, USA; Los Angeles, CA, USA.<h3 class="jobSectionHeader">
Minimum qualifications:</h3><ul>
<li>Bachelor's degree or equivalent practical experience.</li>
<li>6 years of experience in growth marketing (e.g., Digital Marketing, Email, SEO, SEM channels).</li>
<li>Experience managing cross-functional or cross-team projects.</li></ul> 
<h3 class="jobSectionHeader">
Preferred qualifications:</h3><ul>
<li>Experience growing an eCommerce product, especially a subscription business.</li>
<li>Experience with an international B2C business.</li>
<li>Experience developing relationships and working collaboratively with multiple cross-functional partners, including product, engineering and data science.</li>
<li>Experience with marketing analytics, metric analysis, and measurement, and with SQL and statistical analysis.</li>
<li>Familiarity with Python/R.</li>
<li>Excellent data analysis, process and project management skills.</li>
</ul><div><h2 class="jobSectionHeader">About the job</h2>
Connected TV has quickly become a dynamic, fast-growing surface for YouTube. AVOD growth has earned YouTube the position as the #1 TV streaming app in many markets, and YouTube TV is the fastest growing MVPD in the industry. The Connected TV Marketing team&rsquo;s mission is to position YouTube as the best place to watch for fans.
<div>As the Growth Marketing Manager, you will own, define, and execute Owned and Operated marketing campaigns that drive measurable growth in driving acquisition, cross-sells, and engagement. You will work closely with stakeholders across YouTube teams including marketing, product, UX, and engineering, to strategically design and deliver campaigns and experiences that educate, inspire and delight customers at key moments in their customer lifecycle. You will be part of a changing marketing team where strong business strategy and communication skills are critical to success. You will use user insights to drive strategy and partner with the product team to ensure the user is at the forefront of development.</div>
The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.<div></div><div> 
Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google. 
 
</div></div><div><h2 class="jobSectionHeader">Responsibilities</h2><ul>
<li>Develop and execute a data-driven acquisition growth strategy for YouTube TV, with a focus on Owned and Operated channels, by identifying key touchpoints through data-driven insights to target the right user with the right message on the right surface.</li>
<li>Oversee experimentation and learning agenda across growth areas, actively driving strategic insights through behavioral analyses and experimentation. Influence cross-functional teams to drive subscriber growth.</li>
<li>Analyze performance and optimize campaigns: Monitor, analyze, and report on the effectiveness of lifecycle marketing initiatives, using data to identify trends, derive actionable insights, and make data-driven decisions for improvement.</li>
<li>Scale successful initiatives and ensure ongoing testing to maximize effectiveness. Identify new segments and opportunities driven by measurable results.</li>
<li>Solve strategic business problems by identifying and sizing growth strategies via analyses, dashboarding, and monitoring business and industry trends.</li>
</ul></div>Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.</div>

Growth Marketing Manager, YouTube TV

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Digital Marketing Manager

Performance Marketing Manager

Influencer Marketing Manager

Social Media and Marketing Manager

Social Media and Marketing Manager

Brand Marketing Manager, Strategy, NA

Growth Marketing Manager, YouTube TV