associate director, audience development - the orchard

social media manager

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associate director, audience development - the orchard Jobs in New York

account director

account executive, social & influencer Jobs in New York

account executive, social & influencer

associate director social marketing strategy

Sony Music Entertainment

<div></div><div><div>Marketing</div><div></div><div>
New York</div></div>
<br><div><h2 class="jobSectionHeader"><b>About The Orchard:</b></h2>
<div>
The Orchard is a leading global music distributor and Artist &amp; Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard&rsquo;s comprehensive artist &amp; label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.</div>
<p>
The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.</p>
<p>
We are seeking an experienced and innovative Associate Director of Audience Development to join our New York-based Marketing Strategy &amp; Audience Development team. This role will lead the day-to-day strategy and hands-on execution of first-party fan data acquisition campaigns (email &amp; SMS), with a particular focus on building high-intent email and SMS audiences that can be converted into e-commerce merchandise buyers &amp; beyond.</p>
<p>
Reporting to the Vice President, Audience Development, this role combines strategic thinking, hands-on campaign execution and data-driven performance optimization. You&rsquo;ll leverage proprietary technology, paid and organic marketing channels, live events and third-party audience tools to deliver measurable growth for artists and label partners across multiple genres and career stages.</p>
<p>
Please note: This is a hands-on role that will occasionally require evening or weekend work to support priority releases &amp; live events.</p>
<h2 class="jobSectionHeader"><b>
What you'll do:</b></h2>
<ul><li>Office- first role, in office 4 days a week.</li>
</ul><h3 class="jobSectionHeader"><b>First-Party Data Acquisition Strategy</b></h3>
<ul><li>Partnering closely with our Marketing Strategists, you&rsquo;ll lead the day-to-day development and execution of strategies that grow artists&rsquo; first-party fan audiences across email &amp; SMS.</li>
<li>Use data to identify the right value exchange for each audience, including exclusive content, early merchandise access, contests, ticket presales, live-event activations and other fan experiences.</li>
<li>Develop scalable acquisition frameworks &amp; benchmarks that can be adapted across artists, genres, &amp; campaign types.</li>
<li>Partner closely with the Associate Director, Fan Engagement &amp; CRM to ensure newly acquired fans enter CRM lifecycle journeys and receive a cohesive experience from initial sign-up through conversion and retention.</li>
</ul><h3 class="jobSectionHeader"><b>Campaign Execution &amp; Optimization</b></h3>
<ul><li>Support our Marketing Strategists by owning the end-to-end execution of fan acquisition campaigns, including campaign planning, audience strategy, platform setup, landing pages, sign-up flows, testing, launch and performance reporting.</li>
<li>Collaborate with Marketing Strategy &amp; Global Paid Media teams to develop and optimize impactful paid lead-generation campaigns across Meta, TikTok and other relevant platforms.</li>
<li>Establish testing frameworks and best practices across landing pages, forms, incentives, messaging and acquisition channels to improve both the volume and quality of acquired fans.</li>
</ul><h3 class="jobSectionHeader"><b>E-Commerce &amp; Revenue Growth</b></h3>
<ul><li>Partner with D2C, CRM and Marketing Strategy teams to connect your acquisition campaigns to downstream product discovery, sales conversion and repeat-purchase opportunities.</li>
<li>Use transactional and behavioral data to identify the channels, campaigns and fan segments most likely to generate merchandise revenue.</li>
<li>Collaborate with the Associate Director, Fan Engagement &amp; CRM to build clear handoff strategies that move newly acquired fans into personalized welcome, nurture and conversion journeys.</li>
<li>Collaborate with the Associate Director, Fan Engagement &amp; CRM and Global Paid Media to evaluate acquisition performance beyond initial sign-up volume, using metrics such as cost per acquired fan, subscriber quality, engagement, first-purchase conversion, revenue per acquired fan and return on investment.</li>
</ul><h3 class="jobSectionHeader"><b>Audience Insights, Measurement &amp; Reporting</b></h3>
<ul><li>Develop reporting frameworks that connect fan acquisition activity to downstream engagement, streaming, ticketing and e-commerce outcomes.</li>
<li>Define campaign KPIs and benchmarks across acquisition channels, markets, artists and campaign types.</li>
<li>Analyze fan behavior to identify high-value audience segments, acquisition sources and conversion patterns.</li>
<li>Translate performance data into clear, actionable recommendations for internal teams, artists and label partners.</li>
<li>Build case studies and best-practice guidance that can help scale successful acquisition strategies across the organization.</li>
</ul><h3 class="jobSectionHeader"><b>Tools, Technology &amp; Innovation</b></h3>
<ul><li>Oversee the strategic use of proprietary and third-party audience acquisition tools, landing-page platforms and CRM integrations.</li>
<li>Identify opportunities to improve fan sign-up experiences, progressive data collection, audience segmentation, consent management and data enrichment.</li>
<li>Partner with Product, Design &amp; Engineering teams to help guide the development of tools and features that improve first-party data acquisition and measurement.</li>
<li>Collaborate with Marketing Strategy, Relationship Management, Fan Engagement &amp; CRM, Privacy and Product, Design &amp; Engineering teams to ensure acquisition campaigns comply with global privacy and consent requirements.</li>
<li>Support the Vice President, Audience Development in evaluating and testing new fan acquisition technologies, platforms and partners.</li>
<li>Monitor emerging audience-development trends within music and across industries such as gaming, sports, television, film and retail.</li>
</ul><h3 class="jobSectionHeader"><b>Cross-Functional Collaboration &amp; Education</b></h3>
<ul><li>Partner with Relationship Management, Global Paid Media &amp; Growth Strategy, Brand Marketing, Fan Engagement &amp; CRM, D2C e-commerce and Marketing Strategy teams to integrate first-party data acquisition into artist campaigns.</li>
<li>Serve as an audience-development thought leader internally and as a trusted advisor to artist and label partners, providing best-practice guidance and data-driven recommendations.</li>
<li>Educate internal teams and clients on the role first-party fan data can play in driving long-term audience ownership and commercial growth.</li>
<li>Support the Vice President, Audience Development in educating marketers across global markets on acquisition strategies appropriate to their local audiences, platforms, cultures and privacy requirements.</li>
<li>Help establish repeatable processes that make audience acquisition a consistent component of priority artist and release campaigns.</li>
</ul><h2 class="jobSectionHeader"><b>Who you are:</b></h2>
<ul><li>5+ years of audience development, digital marketing, fan acquisition, growth marketing or related experience within music, entertainment or another consumer-focused industry, including e-commerce experience.</li>
<li>Proven track record of growing first-party email and SMS audiences and connecting that growth to measurable business outcomes.</li>
<li>Hands-on experience developing and executing lead-generation campaigns across paid, organic, artist-owned and partner channels.</li>
<li>Experience with audience and marketing platforms such as Klaviyo, Laylo, Salesforce, Braze or similar tools, as well as e-commerce platforms like Shopify.</li>
<li>Understanding of conversion funnels, landing-page optimization, audience targeting, A/B testing and customer acquisition economics.</li>
<li>Deep understanding of first-party data strategy, including value exchange, audience segmentation, consent management and data privacy best practices such as GDPR and CCPA.</li>
<li>Strong analytical skills, with experience using dashboards and KPI reporting to evaluate acquisition quality and downstream conversion.</li>
<li>Excellent communicator and collaborator who can advise multiple stakeholders and translate complex audience strategies into clear, actionable plans.</li>
<li>Comfortable balancing strategic planning with detailed, hands-on campaign execution.</li>
<li>Passionate about music, fan behavior, e-commerce and the use of technology to build lasting artist-fan relationships.</li>
<li>Intrinsically motivated to find new and exciting ways to identify and acquire music fans, with a curious mindset and a strong desire to test, learn and scale successful approaches.</li>
<li>Comfortable working flexible hours when needed to support our partners, live events and high-priority releases.</li>
</ul><h2 class="jobSectionHeader"><b>What we give you:</b></h2>
<ul><li>You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day</li>
<li>A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best</li>
<li>An attractive and comprehensive benefits package including medical, dental, vision, life &amp; disability coverage, and 401K + employer matching</li>
<li>Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans</li>
<li>Investment in your professional growth and development enabling you to thrive in our vibrant community.</li>
<li>The space to accelerate progress, positively disrupt, and create what happens next</li>
<li>Time off for a winter recess</li>
</ul>
<div><i>The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.</i></div><div><div><div>
The anticipated annual base salary does not include any other compensation components or other benefits that an individual may be eligible for. The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.</div><div>
New York Pay Range</div><div>
$85,000&mdash;$100,000 USD</div></div></div></div>

Associate Director, Audience Development - The Orchard

Sony Music Global Job Board

<div><h2 class="jobSectionHeader"><b>About The Orchard:</b></h2>
<p>
The Orchard is a leading global music distributor and Artist &amp; Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard's comprehensive artist &amp; label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.</p>
<p>
The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.</p>
<p>
We are seeking an experienced and innovative Associate Director of Audience Development to join our New York-based Marketing Strategy &amp; Audience Development team. This role will lead the day-to-day strategy and hands-on execution of first-party fan data acquisition campaigns (email &amp; SMS), with a particular focus on building high-intent email and SMS audiences that can be converted into e-commerce merchandise buyers &amp; beyond.</p>
<p>
Reporting to the Vice President, Audience Development, this role combines strategic thinking, hands-on campaign execution and data-driven performance optimization. You'll leverage proprietary technology, paid and organic marketing channels, live events and third-party audience tools to deliver measurable growth for artists and label partners across multiple genres and career stages.</p>
<p>
Please note: This is a hands-on role that will occasionally require evening or weekend work to support priority releases &amp; live events.</p>
<h2 class="jobSectionHeader"><b>
What you'll do:</b></h2>
<ul><li>Office- first role, in office 4 days a week.</li>
</ul><h3 class="jobSectionHeader"><b>First-Party Data Acquisition Strategy</b></h3>
<ul><li>Partnering closely with our Marketing Strategists, you'll lead the day-to-day development and execution of strategies that grow artists' first-party fan audiences across email &amp; SMS.</li>
<li>Use data to identify the right value exchange for each audience, including exclusive content, early merchandise access, contests, ticket presales, live-event activations and other fan experiences.</li>
<li>Develop scalable acquisition frameworks &amp; benchmarks that can be adapted across artists, genres, &amp; campaign types.</li>
<li>Partner closely with the Associate Director, Fan Engagement &amp; CRM to ensure newly acquired fans enter CRM lifecycle journeys and receive a cohesive experience from initial sign-up through conversion and retention.</li>
</ul><h3 class="jobSectionHeader"><b>Campaign Execution &amp; Optimization</b></h3>
<ul><li>Support our Marketing Strategists by owning the end-to-end execution of fan acquisition campaigns, including campaign planning, audience strategy, platform setup, landing pages, sign-up flows, testing, launch and performance reporting.</li>
<li>Collaborate with Marketing Strategy &amp; Global Paid Media teams to develop and optimize impactful paid lead-generation campaigns across Meta, TikTok and other relevant platforms.</li>
<li>Establish testing frameworks and best practices across landing pages, forms, incentives, messaging and acquisition channels to improve both the volume and quality of acquired fans.</li>
</ul><h3 class="jobSectionHeader"><b>E-Commerce &amp; Revenue Growth</b></h3>
<ul><li>Partner with D2C, CRM and Marketing Strategy teams to connect your acquisition campaigns to downstream product discovery, sales conversion and repeat-purchase opportunities.</li>
<li>Use transactional and behavioral data to identify the channels, campaigns and fan segments most likely to generate merchandise revenue.</li>
<li>Collaborate with the Associate Director, Fan Engagement &amp; CRM to build clear handoff strategies that move newly acquired fans into personalized welcome, nurture and conversion journeys.</li>
<li>Collaborate with the Associate Director, Fan Engagement &amp; CRM and Global Paid Media to evaluate acquisition performance beyond initial sign-up volume, using metrics such as cost per acquired fan, subscriber quality, engagement, first-purchase conversion, revenue per acquired fan and return on investment.</li>
</ul><h3 class="jobSectionHeader"><b>Audience Insights, Measurement &amp; Reporting</b></h3>
<ul><li>Develop reporting frameworks that connect fan acquisition activity to downstream engagement, streaming, ticketing and e-commerce outcomes.</li>
<li>Define campaign KPIs and benchmarks across acquisition channels, markets, artists and campaign types.</li>
<li>Analyze fan behavior to identify high-value audience segments, acquisition sources and conversion patterns.</li>
<li>Translate performance data into clear, actionable recommendations for internal teams, artists and label partners.</li>
<li>Build case studies and best-practice guidance that can help scale successful acquisition strategies across the organization.</li>
</ul><h3 class="jobSectionHeader"><b>Tools, Technology &amp; Innovation</b></h3>
<ul><li>Oversee the strategic use of proprietary and third-party audience acquisition tools, landing-page platforms and CRM integrations.</li>
<li>Identify opportunities to improve fan sign-up experiences, progressive data collection, audience segmentation, consent management and data enrichment.</li>
<li>Partner with Product, Design &amp; Engineering teams to help guide the development of tools and features that improve first-party data acquisition and measurement.</li>
<li>Collaborate with Marketing Strategy, Relationship Management, Fan Engagement &amp; CRM, Privacy and Product, Design &amp; Engineering teams to ensure acquisition campaigns comply with global privacy and consent requirements.</li>
<li>Support the Vice President, Audience Development in evaluating and testing new fan acquisition technologies, platforms and partners.</li>
<li>Monitor emerging audience-development trends within music and across industries such as gaming, sports, television, film and retail.</li>
</ul><h3 class="jobSectionHeader"><b>Cross-Functional Collaboration &amp; Education</b></h3>
<ul><li>Partner with Relationship Management, Global Paid Media &amp; Growth Strategy, Brand Marketing, Fan Engagement &amp; CRM, D2C e-commerce and Marketing Strategy teams to integrate first-party data acquisition into artist campaigns.</li>
<li>Serve as an audience-development thought leader internally and as a trusted advisor to artist and label partners, providing best-practice guidance and data-driven recommendations.</li>
<li>Educate internal teams and clients on the role first-party fan data can play in driving long-term audience ownership and commercial growth.</li>
<li>Support the Vice President, Audience Development in educating marketers across global markets on acquisition strategies appropriate to their local audiences, platforms, cultures and privacy requirements.</li>
<li>Help establish repeatable processes that make audience acquisition a consistent component of priority artist and release campaigns.</li>
</ul><h2 class="jobSectionHeader"><b>Who you are:</b></h2>
<ul><li>5+ years of audience development, digital marketing, fan acquisition, growth marketing or related experience within music, entertainment or another consumer-focused industry, including e-commerce experience.</li>
<li>Proven track record of growing first-party email and SMS audiences and connecting that growth to measurable business outcomes.</li>
<li>Hands-on experience developing and executing lead-generation campaigns across paid, organic, artist-owned and partner channels.</li>
<li>Experience with audience and marketing platforms such as Klaviyo, Laylo, Salesforce, Braze or similar tools, as well as e-commerce platforms like Shopify.</li>
<li>Understanding of conversion funnels, landing-page optimization, audience targeting, A/B testing and customer acquisition economics.</li>
<li>Deep understanding of first-party data strategy, including value exchange, audience segmentation, consent management and data privacy best practices such as GDPR and CCPA.</li>
<li>Strong analytical skills, with experience using dashboards and KPI reporting to evaluate acquisition quality and downstream conversion.</li>
<li>Excellent communicator and collaborator who can advise multiple stakeholders and translate complex audience strategies into clear, actionable plans.</li>
<li>Comfortable balancing strategic planning with detailed, hands-on campaign execution.</li>
<li>Passionate about music, fan behavior, e-commerce and the use of technology to build lasting artist-fan relationships.</li>
<li>Intrinsically motivated to find new and exciting ways to identify and acquire music fans, with a curious mindset and a strong desire to test, learn and scale successful approaches.</li>
<li>Comfortable working flexible hours when needed to support our partners, live events and high-priority releases.</li>
</ul><h2 class="jobSectionHeader"><b>What we give you:</b></h2>
<ul><li>You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day</li>
<li>A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best</li>
<li>An attractive and comprehensive benefits package including medical, dental, vision, life &amp; disability coverage, and 401K + employer matching</li>
<li>Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans</li>
<li>Investment in your professional growth and development enabling you to thrive in our vibrant community.</li>
<li>The space to accelerate progress, positively disrupt, and create what happens next</li>
<li>Time off for a winter recess</li>
</ul>
<p><i>The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.</i></p></div>

M Booth

<div><p><b>Who We Are:</b></p>
<p>
At M Booth, we produce award-winning, culturally-resonant, and buzz-worthy campaigns that move key audiences to action.</p><br>
<p></p>
<p>
We are relentlessly passionate about our clients and their business, whether that means developing scrappy campaigns and content that breaks through, maximizing earned to reach key audiences, leading in digital innovation, or unleashing insights that unlock ideas that win in the marketplace. And we have a bold belief that our work can and should contribute to an equitable world.</p><br>
<p></p>
<p>
Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity and innovation. As we look to the future we believe Only the Bold will make a lasting impact and change. From culture to creative, in today&rsquo;s world BOLD moves everything we do.</p><br>
<p></p>
<p>
We have an immediate opening for a Digital Director to join our Consumer Lifestyle Team. We believe in creativity and thoughtful strategy with the ability to be both nimble and intentional to deliver exceptional work to our clients. A successful candidate will be hungry to learn and grow in the lifestyle and CPG space, supporting breakthrough marketing efforts on a team that blends PR, influencer and digital work.</p><br>
<p></p>
<p><b>
What You&rsquo;ll Do:</b></p>
<p>
As <b>Director, Digital </b>you will support its rapidly growing Lifestyle practice working on a range of consumer brands ranging within the food/beverage, home, travel, and wine/spirits sectors. We are a work-hard play-hard team from a variety of professional backgrounds. We believe in creativity, being nimble, moving quickly to capitalize on opportunities and delivering exceptional work to our clients.</p><br>
<p></p>
<p><b>
Social-First Strategy &amp; Execution</b></p>
<ul>
<li>Develop and execute integrated social strategies that align with business goals and create new relevance for familiar brands in the Lifestyle space.</li>
<li>Build tailored digital and social playbooks that combine earned, and organic strategies, ensuring brands show up authentically.</li>
<li>Stay obsessed with social trends&mdash;from TikTok sounds to Instagram aesthetics&mdash;and translate memes, moments, and behaviors into meaningful brand activations.</li>
<li>Collaborate with creative, digital, and media teams to shape platform-specific campaigns that resonate with online audiences.</li>
<li>Inform influencer marketing efforts, partnering with our influencer team and working with creators who align with the brand and building authentic partnerships.</li></ul><br>
<p></p>
<p><b>
Client Leadership</b></p>
<ul>
<li>Serve as day-to-day client lead on all things social, not only answering incoming communications but anticipating needs</li>
<li>Provide counsel to clients on staying culturally relevant and platform-optimized.</li>
<li>Be visible to clients, presenting campaign ideas, strategic recommendations, and performance insights in meetings, emails, or on-camera.</li></ul><br>
<p></p>
<p><b>
Collaboration &amp; Team Leadership</b></p>
<ul>
<li>Mentor and inspire team members, fostering innovation and growth across the department.</li>
<li>Partner with third-party vendors to ensure seamless execution of campaigns.</li>
<li>Oversee community management strategies, guiding the tone of brand responses to keep conversations relevant and engaging.</li>
<li>Work closely with creative teams to develop engaging social content that aligns with each platform's best practices and emerging trends.</li></ul><br>
<p></p>
<p><b>
Performance Monitoring &amp; Reporting</b></p>
<ul>
<li>Establish KPIs and measurement frameworks to evaluate campaign success across platforms.</li>
<li>Lead real-time reporting during campaigns, providing actionable insights to optimize performance mid-flight.</li>
<li>Monitor platform updates and algorithm changes, ensuring strategies evolve with social trends.</li></ul><br>
<p></p>
<p><b>
What You&rsquo;ll Bring</b></p>
<p>
The job requires:</p>
<ul>
<li>6+ years of experience working in digital and social media, in an agency setting or in-house</li>
<li>Experience with driving a brand&rsquo;s social media and content strategy, developing social media strategies and playbooks</li>
<li>Experience overseeing the social media content production process for a brand, and overseeing creative teams, photoshoots and video shoots with onset experience</li>
<li>Strong understanding of social media measurement, how to tie results back to client and business goals, and how to merchandize results</li>
<li>Has experience overseeing influencer marketing programs/campaigns (contracting content creators for UGC-style content, maker content lo-fi reels and collaboration content)</li>
<li>Has knowledge about the paid social space, but not a must</li>
<li>Experience managing digital initiatives preferred. Examples include web or app development, chat bots, innovative use of emerging technology, CRM and email marketing</li>
<li>Strong understanding of how digital and social media fit into the broader marketing mix</li>
<li>Excellent written, verbal communication and presentation skills</li>
<li>Excels at client service and providing strategic, thoughtful counsel</li>
<li>A great manager, good mentor and an organized, communicative project leader</li>
<li>Good at time and project management</li>
<li>Is self-directed, motivated, takes ownership of projects and follows them through to the end. Knows how to manage up to get what they need to succeed</li>
<li>Can stay centered and work effectively in a fast-moving environment</li></ul><br>
<p></p>
<p><b>
What We&rsquo;ll Bring</b></p>
<p>
Here are a few highlights of our benefits offerings as an M Boother:</p>
<ul>
<li>A workplace that&rsquo;s alive with courage, ideas, respect and humanity</li>
<li>Professional growth and development programs to help advance your career</li>
<li>Comprehensive health care and wellness plans for your entire family</li>
<li>A 401(k) Savings Plan and Flexible Spending Accounts</li>
<li>Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays</li>
<li>Additional Perks: Family Leave, Well-Being Programs, &amp; Commuter Benefits</li>
<li>Salary: $106,000 &ndash; $135,000/year</li>
</ul>
<p><i>(New hires are typically brought into the organization between the minimum to midpoint of the salary range posted depending on qualifications, internal equity, and the budgeted amount for the role.)</i></p><br>
<p></p>
<p><b>
Location: New York office</b></p>
<p>
Our Flexible Work Policy:</p>
<p><i>
We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.</i></p>
<p>
M Booth &amp; Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.</p></div>

Digital Director

Fox Corporation

<div><p><b>OVERVIEW OF THE COMPANY</b></p>
Fox Corporation<p></p>
Under the FOX banner, we produce and distribute content through some of the world&rsquo;s leading and most valued brands, including: FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations and Tubi Media Group. We empower a diverse range of creators to imagine and develop culturally significant content, while building an organization that thrives on creative ideas, operational expertise and strategic thinking.<p></p><h2 class="jobSectionHeader"><b>
JOB DESCRIPTION</b></h2><p>
FOX Advertising Sales is seeking an experienced and digitally-savvy Associate Director to lead research strategy and insights for one of the most powerful sales teams in media. This role is central to demonstrating the value of advertising across the full FOX portfolio, spanning linear television, streaming, digital, social, and creator platforms. As a senior contributor, you will set a forward-looking strategic vision, anticipate shifts in the media landscape, and transform complex cross-platform data into compelling narratives that drive advertiser outcomes.</p><p></p><p>
This is a high-visibility role with direct impact on revenue. You will serve as a primary research consultant to internal leadership and external clients, bringing authority and clarity to performance metrics and measurement strategy. With deep expertise across digital, streaming, social, and creator media, you will equip our Sales, Pricing, and Advanced Advertising teams with the intelligence needed to inform critical business decisions, sharpen the Upfront and scatter pitch, and win in the marketplace.</p><p></p><div><p><b>
A SNAPSHOT OF YOUR RESPONSIBILITES</b></p></div><p><b>
1. Strategic Vision and Industry Positioning</b></p><ul><li><p>
Synthesize market intelligence, competitive research, and industry benchmarks to articulate FOX's unique value across linear, streaming, digital, social, and creator advertising environments.</p></li><li><p>
Monitor and interpret shifts in the media and measurement landscape, including the evolution of social platform monetization, creator economy growth, and streaming audience fragmentation.</p></li><li><p>
Evaluate and champion next-generation research tools, vendor frameworks, and methodologies to continuously strengthen FOX's measurement capabilities.</p></li><li><p>
Develop case studies, thought leadership materials, and sales collateral that reinforce FOX's position as a premium, multi-platform advertising partner.</p></li><li><p>
Represent FOX at industry events, conferences, and client meetings as a credible voice on advertising research, digital measurement, and creator and social media analytics.</p></li></ul><p></p><p><b>
2. Pre-Sales Research, Client Consultation and Presentation</b></p><ul><li><p>
Lead proactive pre-sales research efforts, surfacing consumer, category, and platform insights that open doors, sharpen positioning, and support Upfront strategies.</p></li><li><p>
Act as a trusted research consultant to clients and agencies, identifying their KPIs and recommending measurement solutions tailored to campaigns running across digital, streaming, social, and creator touchpoints.</p></li><li><p>
Collaborate daily with Account Executives, Sales Managers, and VPs to build compelling pitch decks and translate proprietary data into clear, revenue-driving narratives.</p></li><li><p>
Provide strategic research support for RFP responses, giving the sales team a competitive edge with data-backed insights and storytelling.</p></li><li><p>
Design and deliver polished client-facing presentations covering campaign results, category trends, creator performance analysis, and strategic recommendations.</p></li></ul><p></p><p><b>
3. Cross-Platform Measurement and Data Integrity</b></p><ul><li><p>
Own cross-platform data integrity by maintaining and evolving the models used to build audience composition and campaign estimates across linear, streaming, digital, social, and creator inventory.</p></li><li><p>
Manage the daily pipeline of multi-platform ad-hoc data requests, delivering accurate, actionable responses under tight deadlines.</p></li><li><p>
Lead measurement strategy for creator and social campaigns, encompassing reach, frequency, engagement, brand lift, and content-level performance metrics.</p></li><li><p>
Advise Sales partners on the right research solutions for each advertiser, ensuring alignment with client KPIs regardless of platform or format.</p></li><li><p>
Build and maintain dashboards, reports, and materials that tell a clear performance story across all media types.</p></li><li><p>
Manage and grow relationships with third-party measurement vendors, ensuring data quality, consistency, and alignment with FOX standards and business goals.</p></li></ul><p></p><p><b>
4. Cross-Functional Partnership and Team Leadership</b></p><ul><li><p>
Serve as a connective research resource across Ad Sales, Marketing, Social, Advanced Advertising, and Research teams, ensuring consistency in methodology, insights, and external messaging.</p></li><li><p>
Champion process improvements and workflow efficiencies that raise the quality and speed of research output.</p></li><li><p>
Mentor and develop junior team members, building a culture of analytical rigor, intellectual curiosity, and effective data storytelling.</p></li></ul><p></p><div><p><b>
WHAT YOU WILL NEED</b></p></div><p><b>
Experience</b></p><ul><li><p>
Analytical experience in media or advertising research, with a demonstrated focus on digital, streaming, social, and creator ad sales environments.</p></li><li><p>
Proven track record supporting the pre-sales pipeline, pitch process, and client-facing measurement strategy at a media company, agency, or research firm.</p></li><li><p>
Meaningful experience with brand lift studies, attribution methodologies, and cross-platform measurement spanning linear, streaming, digital, and social.</p></li><li><p>
Hands-on background in creator video insights, influencer analytics, and social platform measurement across YouTube, TikTok, Instagram, and Facebook.</p></li></ul><p></p><p><b>
Client-Facing and Sales Support Skills</b></p><ul><li><p>
Polished presenter with the confidence to bring data to life for clients, agencies, and senior internal leadership.</p></li><li><p>
Exceptional ability to translate complex, multi-platform datasets into clear and persuasive narratives that move sales conversations forward.</p></li><li><p>
Experienced collaborator on RFP responses and pitch materials, with a track record of helping sales teams win.</p></li></ul><p></p><p><b>
Measurement Expertise</b></p><ul><li><p>
Deep knowledge of digital attribution, cross-platform campaign tracking, streaming audience measurement, social analytics, and creator and influencer measurement methodologies.</p></li><li><p>
Hands-on experience across a broad set of research tools and platforms, including</p></li><li><p>
Digital and Streaming Analytics: comScore, Adobe Analytics, Amplitude, MRI-Simmons, Nielsen NPower</p></li><li><p>
Attribution and Research Vendors: Nielsen, EDO, iSpot, VideoAmp, Dynata, Attain, Latitude, Marketcast, YouGov</p></li><li><p>
Social and Creator Analytics: Tubular Labs, Shareablee, Sprout Social, Emplifi, Helixa and native platform insights across YouTube Studio, TikTok Ads Manager, and Meta Business Suite</p></li></ul><p></p><p><b>
Core Capabilities</b></p><ul><li><p>
Advanced Excel and PowerPoint skills with strong mathematical reasoning and the ability to find the insight behind large, complex datasets.</p></li><li><p>
Highly organized and adaptable, with the ability to manage multiple workstreams in a dynamic, deadline-driven environment.</p></li><li><p>
A natural collaborator who builds trust across functions and brings out the best in the people around them.</p></li></ul><p></p><div><p><b>
NICE TO HAVE</b></p></div><ul><li><p>
Experience speaking at industry events, conferences, or on panels.</p></li><li><p>
Background in vendor partnership management and contract negotiations.</p></li><li><p>
Familiarity with advanced advertising products including addressable, programmatic, and dynamic ad insertion.</p></li><li><p>
Experience with creator and influencer monetization platforms or multi-channel network measurement.</p></li><li><p>
Bachelor's degree in a quantitative or media-related field such as Statistics, Marketing, Communications, or Economics.</p></li></ul><p></p><p>
#LI-JS1</p><p></p><p><i>
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.</i></p><p></p>
Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $102,000.00-135,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.<p></p><p>
View more detail about FOX Benefits.</p></div>

Associate Director, Ad Sales Research

Mercy University

<div></div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><div><ul><li>Dobbs Ferry, NY, New York, United States
</li> </ul></div><div></div><div><ul><li>Staff Full-time
</li> </ul></div><div></div><div><ul><li>$19.30- $28.64 hourly</li></ul></div></div><div></div><div><div><b><br>
</b></div>
</div><div><p>Mercy University Libraries&rsquo; is seeking self-motivated, energetic, and detail-oriented candidates to fill a patron centered support role within the Dobbs Ferry Campus Circulation team. Reporting to the Associate Director, the position&rsquo;s primary duties will include supervising library circulation and reserve operations, assisting students and faculty with library resources and related technology needs. The Library Assistant will collaborate with branch circulation supervisors, the systems librarian, and reference librarians. Additionally, the position will monitor front desk inquiries, library computers, printers, and software resources and support the Associate Director in printing student research posters and related tasks. Candidates should be friendly, open-minded, and technologically inquisitive. Good communication skills and customer service orientation are a must.</p>
<p><b>
Essential Job Functions &amp; Responsibilities:</b></p>
<p><i>
Every effort has been made to identify the essential functions of this position. It in no way states or implies that the responsibilities listed are the only duties required to perform in this position. The omission of specific statements of duties does not exclude them from the position responsibilities if the work is similar, related, or is an essential function of the position.</i></p>
<ul>
<li>Oversee &amp; perform library circulation operations (check-in/out of materials)</li>
<li>Provide assistance printing and tracking student research posters</li>
<li>Checkout and monitor student laptop lending</li>
<li>Process and monitor intercampus loan requests</li>
<li>Explain and enforce library policies (e.g., loan periods, reserve policies, noise guidelines, study room bookings) with clarity and diplomacy</li>
<li>Assist library patrons (students, staff, faculty, and general public) with using OCLC WMS or other Integrated Library System&rsquo;s (ILS)/Online Public Access Catalog (OPAC)</li>
<li>Refer students to a reference librarian when appropriate via phone or online chat</li>
<li>Instruct students, faculty, and staff in the proper use of library equipment</li>
<li>Basic troubleshooting of PC&rsquo;s, printers, copiers &amp; scanners; elevate issues to Helpdesk as necessary</li>
<li>Support students, faculty, and staff in the use of library computer hardware and software including, OCLC WMS, internet browsers &amp; MS Office 365 suite</li>
<li>Assist in monitoring quote, requisition, purchase order processing</li>
<li>Assist with library personnel reimbursement</li>
<li>Opens and closes the library as scheduled</li>
<li>Manage patron requests for information, service and/or support</li>
<li>Assist in oversight and delegate shelf reading assignments to student assistants</li>
<li>Report facility or maintenance issues as required</li>
<li>Perform other duties/projects as assigned</li>
</ul>
<p> <b>Required Skills &amp; Experience</b></p>
<ul>
<li>Minimum one year of experience with an automated library system, preferred</li>
<li>Working knowledge of computer hardware and software programs including but not limited to MS Office 365, OCLC WMS, etc. Adobe CC (a plus)</li>
<li>Demonstrated leadership, interpersonal, written, oral communication, problem-solving, organizational, and presentation skills</li>
<li>Demonstrated evidence of detail-orientation, customer service orientation, and ability to work independently</li>
<li>Ability to work and travel to other Mercy campuses as needed</li>
<li>Flexibility to work days or evenings</li>
<li>Bilingual a plus</li>
</ul>
<p><b>Education Requirements:</b></p>
<ul>
<li>Bachelor&rsquo;s degree preferred; Associates degree or some college credits required</li>
</ul>
<p><b>Physical/Other Requirements:
</b></p><ul><li>Position requires evening availability</li>
<li>Must be able to work at different campus libraries when needed</li>
<li>Must be able to push, pull, move or lift up to 30 lbs.</li>
</ul></div></div></div></div></div></div><div></div><div><div><div><div><div><h2 class="jobSectionHeader"><b>Similar Jobs:</b></h2>
</div></div><div></div><div><div><div><h3 class="jobSectionHeader"><b>Manager of Employer Relations- A00738</b></h3><b>
</b><div></div><div>The Manager of Employer Relations plays a vital role in supporting the employer engagement strategy at Mercy University. Working under the direction of the Director of Employer Relations, the manager maintains assigned employer relationships and supports the development of new partnerships with corporate, regional, and local private and public sector employers. The manager plans and executes employer events in addition to gathering and promoting experiential learning opportunities for Mercy University students across all schools. This position requires strong organizational skills, attention to detail, and the ability to build and maintain professional relationships. The manager is expected to perform other duties as assigned; occasional weekend and evening hours may be required.</div>
</div><div><h3 class="jobSectionHeader"><b>Career Counselor- P00256</b></h3><b>
</b><div></div><div>The Career Counselor is a key player in implementing a comprehensive suite of career readiness programs, tools, resources, and services for Mercy College. The Career Counselor offers career coaching to students, hosts and supports programming, conducts proactive outreach to students, and offers career support through classroom visits. In addition, the Career Counselor supports one or two major projects for the team; major projects in Career &amp; Professional Development include career in curriculum, data management, technology systems, and marketing.</div>
</div><div><h3 class="jobSectionHeader"><b>Associate Director, University Advisement- A00207</b></h3><b>
</b><div></div><div>The Associate Director of University Advisement is responsible for being highly accessible, integrating services and programs in academic advising, student intervention and support, professional integrations for student development, academic integrations for student development, and social integration for student development. The Associate Director supervises a team of staff that will also provide these services in a detailed and tailored approach, positing mentorship as a key relationship dynamic and providing an intentional standard of care. These services and programs will support student success, self-efficacy, and a transformational college experience, maximizing the student-centered approach and deepening connection to the Mercy University community through all years of enrollment matriculation.</div>
</div></div></div></div></div></div></div></div></div></div></div><div><div><div><div><div><div><div><div><div><p>About Mercy</p>
<p>
Mercy University is a dynamic, independent, coeducational New York City area university that offers more than 100 undergraduate and graduate degree and certificate programs in six schools: Business, Education, Health and Natural Sciences, Liberal Arts, Nursing, and Social and Behavioral Sciences.</p>
<p>
Mercy is the region's largest private, nonprofit, Minority-Serving Institution, proud to serve a student body that is highly diverse. As a federally designated Hispanic Serving Institution (HSI), Mercy University, has been ranked nationally among top colleges in the country for Hispanics by the Hispanic Association of Colleges and Universities (HACU) and by Excelencia in Education, earning their prestigious Seal of Excelencia for intentionally serving Latino students.</p>
<p>
Mercy University was further recognized by HACU as a national leader in awarding bachelor's degrees to Hispanics in several disciplines, including Psychology, Sociology, and Business. Westchester Magazine has also named Mercy the Best College in Westchester County in 2019, 2020, and 2022.</p>
<p>
Mercy is committed to offering an inclusive learning environment to help a diverse student body set a course for their future. To support its student body, Mercy has been awarded a number of federal grants which enable us to better develop and deliver education to our students.</p>
<p>
Mercy&rsquo;s student body reflects the rich diversity of the New York metropolitan area. Enrollment, including full-time and part-time undergraduates and graduates, is approximately 8,800. Mercy students learn on campuses in Dobbs Ferry, the Bronx, and Manhattan as well as online.</p>
<p>
At Mercy University we strive to provide employees and their families with a comprehensive and valuable benefits package. We offer high-quality health care plans, retirement benefits, tuition discounts, flexible spending, and much more.</p><br>
<p></p>
</div></div>
</div></div></div></div></div></div></div><div><div><div><div><div><div><div><div><div><p>Our Mission:</p>
<p>
Mercy University is committed to providing motivated students the opportunity to transform their lives through higher education by offering liberal arts and professional programs in personalized and high-quality learning environments, thus preparing students to embark on rewarding careers, to continue learning throughout their lives and to act ethically and responsibly in a changing world.</p><br>
<p></p>
</div></div>
</div></div></div></div></div></div></div><div><div><div><div><div><div><div><div><div><p>Benefits Eligible:</p>
<p>
Mercy University strives to provide employees and their families with a comprehensive and valuable benefits package. We offer high-quality health care plans, retirement benefits, tuition discounts, flexible spending, and much more.</p><br>
<p></p>
</div></div>
</div></div></div></div></div></div></div><div><div><div><div><div><div><div><div><div><p>EEO Statement</p>
<p>
Mercy University is an equal opportunity employer. Mercy University actively engages in recruiting a diverse workforce and student body that includes members of historically underrepresented groups and strives to build and sustain a welcoming and supportive campus community. All qualified applicants will receive consideration for employment without regard to age, race, color, national origin, ethnicity, creed, religion, marital status, sex, sexual orientation, gender, gender identity, pregnancy, height, weight, genetic information, disability, or protected veteran status.</p>
<p>
As part of this commitment, Mercy University will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed, please contact The Office of Human Resources at (914) 674-7839, Option 6 or via email at HR@mercy.edu.</p>
<p>
The posted salary range for this position is based on several legitimate, non-discriminatory factors set by the organization. Mercy is committed to ensuring equal pay opportunities for equal work regardless of gender, race, or any other category protected by federal, state, or local pay equity laws.</p><br>
<p></p>
</div></div>
</div></div></div></div></div></div></div><div><div><div><div><div><div><div><div><div><p>Campus Safety</p>
<p>
Mercy University is committed to providing a safe and welcoming environment for all.</p></div></div></div></div></div></div></div></div></div></div></div></div><p></p>

Library Assistant- C00044

Princeton10

<div><div><p><b>We are looking for an experienced Associate Director, Social Analytics</b> to lead our analytics team and help clients turn complex data into meaningful business decisions. You will play a pivotal role in shaping our analytics practice by developing talent, establishing scalable processes, and delivering strategic insights that drive client success and business growth. You will partner closely with Client Services and technical teams to build strong client relationships, identify opportunities for innovation, and ensure analytics You will report to the Head of Marketing Analytics.</p>
<p>
This role is open to fully remote candidates in the United States. Travel will be required up to 5% to client sites.</p>
</div>
<h3 class="jobSectionHeader"><b>Responsibilities</b></h3><div>
<p><b>
Client Partnership &amp; Business Growth</b></p>
<ul>
<li><p>Build trusted relationships with clients by serving as a strategic analytics partner and translating complex data into clear, actionable recommendations.</p>
</li>
<li><p>Partner closely with Client Services and technical teams to deliver integrated analytics solutions that align with client goals.</p>
</li>
<li><p>Present insights and recommendations with confidence, helping clients understand performance, identify opportunities, and make data-driven decisions.</p>
</li>
<li><p>Identify opportunities to deepen client partnerships, contribute to account growth, and support new business initiatives.</p>
</li>
</ul><p><b>Analytics Strategy &amp; Delivery</b></p>
<ul>
<li><p>Develop measurement strategies, reporting frameworks, and performance insights that help clients make informed business decisions.</p>
</li>
<li><p>Balance strategic thinking with hands-on analytics work, providing guidance on complex client challenges and ensuring high-quality deliverables.</p>
</li>
<li><p>Drive innovation by identifying opportunities to automate reporting, improve workflows, and scale analytics capabilities.</p>
</li>
<li><p>Champion best practices that strengthen data quality, reporting consistency, and operational excellence.</p>
</li>
<li><p>Identify opportunities to leverage AI, automation, and emerging technologies to improve efficiency, reporting, and client value.</p>
</li>
</ul><p><b>People Development &amp; Operational Excellence</b></p>
<ul>
<li><p>Own the performance, development, and operational success of the analytics team.</p>
</li>
<li><p>Lead analytics operations, including resource planning, team prioritization, workload management, and continuous improvement of delivery processes.</p>
</li>
<li><p>Monitor utilization, delivery quality, and profitability while partnering with leadership on staffing and growth planning.</p>
</li>
<li><p>Establish scalable team processes, reporting cadences, and best practices that improve consistency, efficiency, and quality across the analytics function.</p>
</li>
<li><p>Set clear expectations, provide ongoing feedback, and support the professional growth and success of your team.</p>
</li>
<li><p>Partner with cross-functional teams to strengthen collaboration and continuously improve how analytics supports the business.</p>
</li>
</ul></div><h3 class="jobSectionHeader"><b>Requirements</b></h3><ul>
<li>Bachelor&rsquo;s degree in a related field plus 9 years of relevant experience; at least 3 years of experienceleading a team</li>
</ul>
<ul><li><p>Demonstrated success leading analytics teams in an agency, consulting, or other fast-paced professional services environment.</p>
</li>
<li><p>Familiarity with social listening tools</p>
</li>
<li><p>Strong experience with digital analytics tools such as Google Analytics, Google Tag Manager, and Looker and/or Tableau.</p>
</li>
<li><p>Proven ability to communicate complex data through compelling storytelling and build trusted client relationships.</p>
</li>
<li><p>Experience developing scalable analytics processes and driving continuous improvement.</p>
</li>
<li><p>Healthcare agency or life sciences experience is preferred.</p>
</li>
</ul><div>We provide base salary, bonus and benefits to our employees.</div><div>
<p>
Interested in working with us? Apply online today.</p>
<p><b>
Not an agency*</b></p>
<p>
The layer-laden teams. The prehistoric processes. The impersonal, ego-driven dog-and-pony shows. Take what you think you know about agencies and burn it. P10 was born of the idea that if something isn&rsquo;t working&mdash;or could work better&mdash;change it. And that&rsquo;s exactly what we did. We know that what we&rsquo;re not makes us who we are. And we&rsquo;re not just another agency. We are people driven by a palpable passion and purpose, felt by our clients from the very first conversation.
</p><p>P10 brings together a team of diverse, remote-only seasoned professionals to deliver exceptional value for our clients. Dare to do something different - join us.</p>
</div>
<p>We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.</p></div>

Associate Director, Social Analytics

Campari Group

<div><p>Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.</p><p>
Headquartered in Milan, Italy, Campari Group owns <b>25</b> plants worldwide and has its own distribution network in <b>26 </b>countries, and employs approximately <b>4,700</b> people.</p><p>
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.</p><p><b><br>
Global Integrated Communications Director &ndash; House of Whiskey, Rum and Agave</b></p><p>
Reports to: Managing Director, House of Agave / Head of Marketing, House of Whiskey &amp; Rum</p><p><b>
Your Role</b></p><p>
The Global Communications Director is a senior subject-matter expert and strategic leader within the House of Whiskey &amp; Rum and House of Agave teams, partnering with global brand teams, market brand teams, and cross-functional groups to shape integrated communications strategies that earn attention, strengthen brand equity, and deepen consumer connection.</p><p>
The Director plays a <b>lead role in driving the earned communications strategy</b> for our brands, while providing meaningful <b>oversight and guidance across paid, owned, and shared channels.</b> The Director leads and contributes to the development of global communications tools, channel strategies, creative platforms, and cultural programs &mdash; ensuring our brands show up cohesively, consistently, and with cultural resonance around the globe.</p><p>
Ultimately, this role strengthens both Houses by delivering high-impact communications that drive engagement, reinforce brand identity, safeguard brand reputation and support business growth. The Global Communications Director should aim to bring clarity, creativity, and discipline to how our brands tell their stories to the world.</p><p><b>
Your Impact in this role</b></p><p><b>
A</b><b>s Global Integrated Communications Director, you will:
</b></p><h2 class="jobSectionHeader"><b>1. Strategic Communications Leadership &amp; Planning</b></h2><ul><li>
Define the strategic role of each communications touchpoint &mdash; at global and local levels &mdash; establishing clear KPIs, success metrics, and accountability structures for each channel.</li><li>
Translate high-level brand strategies into actionable, scalable communications frameworks that inspire alignment across global and local teams.</li><li>
Provide guidance on A&amp;P investment priorities for integrated comms, advising brand teams on how budgets should be allocated across channels, programs, and markets to maximize earned impact and overall communications ROI.</li><li>
Work with Integrated Comms Manager to develop holistic communications frameworks and annual calendars that synchronize across Paid, Owned, Earned, and Shared channels (PESO), aligned with global brand priorities and tailored to the media maturity of individual markets.</li></ul><h2 class="jobSectionHeader"><b>
2. Earned-Led Creative &amp; Campaign Amplification</b></h2><ul><li>
Lead the development brand plans to effectievly build earned-driving strategies based on brand role and strategy for new brand initiatives, including campaign launches, product innovations, limited editions, events, brand home experiences, and cultural programs.</li><li>
Conceive and develop culturally relevant creative territories (or &ldquo;big ideas&rdquo;) that earn attention, spark conversation, and give media, influencers and consumers a compelling reason to engage with our brands.</li><li>
Define timing, phasing, and channel strategies for all major announcements and launches, ensuring coordinated and impactful rollout across global and local markets.</li><li>
Lead the development of key global PR assets, including press releases, Q&amp;As, press kits, and briefing materials, maintaining a consistently high standard of storytelling and brand voice.</li><li>
Collaborate with the Integrated Communications Manager and Brand teams on content development, ensuring that owned and social content aligns with the broader earned communications narrative.</li></ul><p></p><h2 class="jobSectionHeader"><b><br>
3. Brand Messaging &amp; Storytelling</b></h2><ul><li>
Identify and develop new brand storytelling opportunities by staying attuned to cultural trends, consumer behaviors, and competitive category movements.</li><li>
Define, strengthen, and maintain foundational brand messaging architecture, ensuring key messages are clear, differentiated, and consistently applied across all communications.</li><li>
Translate brand &ldquo;reasons to believe&rdquo; into compelling, accessible language for consumer-facing and trade-facing audiences.</li><li>
Develop comprehensive Q&amp;As, messaging guides, spokesperson briefs, and communications toolkits that equip internal teams, agency partners, and market brand teams to represent our brands with confidence and accuracy.</li></ul><h2 class="jobSectionHeader"><b>
4. Public Relations &amp; Reputation Management</b></h2><ul><li>
Serve as the primary global communications contact for crisis and issues management across the brand portfolio, working in close partnership with the Corporate Communications team to manage reputational risks swiftly and effectively.</li></ul><h2 class="jobSectionHeader"><b>
5. Cultural Partnerships, Influencer &amp; Talent</b></h2><ul><li>
Define and lead the influencer and talent strategy for each brand, articulating the role influencer and talent partnerships play in the communications ecosystem, and establishing the framework for identifying, vetting, and engaging the right voices.</li><li>
Support lower-funnel content creator and micro-influencer programs in partnership with the Integrated Communications Manager, ensuring content output is multi-use, on-brand, and integrated within the broader communications framework.</li><li>
Proactively research, identify, and approach brand and organizational partners for mutually beneficial collaborations, bringing a creative and commercially minded lens to all partnership opportunities.</li><li>
Support the amplification and strategic evaluation of existing sponsorships and cultural programs, ensuring communications strategies maximize their earned value.</li><li>
Lead any strategic entertainment marketing initiatives in close partnership with the U.S. Entertainment Marketing lead, integrating brand narratives into relevant entertainment and pop culture moments.</li><li>
Scout and advise on strategic media partnerships in close collaboration with global media teams and integrated comms manager.</li></ul><h2 class="jobSectionHeader"><b>
7. Agency Management</b></h2><ul><li>
Own the PR and communications agency roster, defining the optimal agency structure across brands and markets, and making recommendations on agency appointments, scope changes, and consolidations.</li><li>
Lead or support PR/Integrated agency briefing processes, ensuring partners are deeply immersed in brand strategy, communications frameworks, and cultural context before developing any work.</li><li>
Conduct regular agency performance evaluations against agreed KPIs, providing structured feedback and holding partners accountable for quality, integration, and responsiveness.</li><li>
Negotiate agency scopes of work and retainer structures in collaboration with procurement and brand leadership, ensuring investment is appropriately sized and efficiently deployed.</li></ul><h2 class="jobSectionHeader"><b>
9. Market Support &amp; Cross-Functional Collaboration</b></h2><ul><li>
Act as a strategic communications partner for local markets, consulting on campaign rollouts, helping teams adapt global assets with cultural relevance, and reviewing written materials such as press releases.</li><li>
Build and maintain strong cross-functional relationships across the organization, including market brand teams, global brand teams, R&amp;D and innovation teams, legal and regulatory, consumer insights, brand home teams, experiential marketing, and corporate communications.</li><li>
Represent the communications function in cross-functional planning sessions ensuring comms considerations are embedded early in the development of new initiatives, innovations, and brand positioning.</li></ul><h2 class="jobSectionHeader"><b>
10. Reporting, Monitoring &amp; Measurement</b></h2><ul><li>
Lead the development and ongoing refinement of measurement guidelines and reporting frameworks for PR, earned media, and talent/influencer programs, in close partnership with the Integrated Marketing Solutions (IMS) team.</li><li>
Manage ongoing monitoring of earned media conversation across all brands, tracking volume, sentiment, share of voice, and narrative alignment against brand positioning using global tools.</li><li>
Track and analyze the communications activity of key competitors as well as category-level trends.</li><li>
Define KPIs and benchmarks for each brand campaign and communications program ahead of launch, and lead post-campaign reporting that delivers clear assessment of earned results.</li></ul><p><b>
Who You&rsquo;ll Partner With:</b></p><p><b><i>
Internal: </i></b>House of W&amp;R and Agave Lead team, HoB teams, in-market Managing Directors, Marketing, Communications, Commercial, Global Digital, Legal, and Supply Chain</p><p><b><i>
External:</i></b><i> </i>Agencies</p><p><b>
Experience &amp; Education</b></p><ul><li>
Bachelor&rsquo;s Degree in Communications, Marketing, Public Relations, or related field (Master&rsquo;s Degree is a plus).</li><li>
7+ years of experience in communications, marketing communications, or project-based communication roles.</li></ul><p><b>
What You Bring
</b></p><ul><li>Strategic thinking &amp; business acumen</li><li>
Strong project and program management</li><li>
Executive communication and storytelling</li><li>
Stakeholder engagement and influencing (in a matrix organization)</li><li>
Ability to operate in ambiguity and evolving project environments</li><li>
Collaboration across global and cross-functional teams</li><li>
Change communication and engagement</li><li>
Brand and messaging alignment</li></ul><p>
The expected base salary for this position ranges from <b>$157,875 &ndash; $210,500</b>. Salary offers are determined based on a wide range of factors, including experience, skills, and internal equity considerations. In addition to base salary, employees are eligible for a <b>short‑term incentive (STI)</b>, a generous employee benefits package, and may also receive a discretionary bonus.</p><p><b><br>
Our commitment to Diversity &amp; Inclusion:</b></p><p>
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual&rsquo;s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.</p><p><br>
Campari Group believes that fair compensation and equal opportunities are crucial for employees&rsquo; well-being, empowerment, and engagement. Our efforts to ensure fair pay have earned us the Fair Pay Certification by Fair Pay Workplace, an independent organization dedicated to dismantling pay disparities based on gender, race and their intersection.</p><p><br>
Note to applicants:</p><p>
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.</p><p><br>
Notice to third party agencies:</p><p>
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Global Integrated Communications Director - House of Whiskey, Rum and Agave

Explore 212+ Associate director social marketing strategy in New York this August. Find roles across top companies and apply now to boost your career.

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Global Integrated Communications Director - House of Whiskey, Rum and Agave