digital marketing director Jobs in Boston

digital marketing director

manager, digital analytics Jobs in Boston

manager, digital analytics

performance marketing senior analyst, b2b acquisition Jobs in Boston

performance marketing senior analyst, b2b acquisition

senior marketing manager

manager digital analytics

NOBULL

<div><div><div>NOBULL is a wellness community that <i>invites</i> and <i>challenges</i> individuals who aspire to be a better version of themselves physically, mentally, and emotionally. Through footwear, apparel, nutrition and a winning mentality, we provide the plays and playbook for your personal pursuit of self-improvement. Our company is comprised of a small team of bright, passionate, and hardworking individuals dedicated to making a difference in people&rsquo;s lives.</div><div></div><div><br>
We&rsquo;re seeking a data-driven <b>Digital Analytics Manager</b> to enhance our onsite and marketing performance through deep analysis of the customer journey, campaigns, and product engagement. This role requires a strong understanding of the full eCommerce business, including traffic, media, site behavior, and product performance, and the ability to connect insights across all levers. The ideal candidate leads with a high level of ownership and accountability, proactively monitors business performance, and feels responsible for identifying both opportunities and issues. This role also serves as a key point of contact for leadership, requiring clear communication, strategic thinking, and the ability to manage high-visibility requests with confidence and precision.</div><div>
</div><div>
You&rsquo;ll collaborate cross-functionally with marketing, merchandising, and site experience teams to drive data-informed decisions and shape strategic direction. Responsibilities include weekly site metrics reporting, ad-hoc analysis, and ownership of tagging and pixel strategies. Candidates should have strong eCommerce analytics experience, proficiency in GA4 and Google Tag Manager (GTM), and a passion for turning data into actionable marketing insights.</div></div>
<div><div><h3 class="jobSectionHeader"><b>Responsibilities:</b></h3><ul><li><ul><li>
Analyze and report on eCommerce performance, including traffic, media impact, site behavior, digital analytics, sell-through, pricing, and promotions.</li><li>
Synthesize complex business variables to explain both what is happening and why, emphasizing root-cause analysis.</li><li>
Deliver regular and ad-hoc reporting across all areas of the business, from site traffic and consumer behavior to product performance.</li><li>
Serve as the go-to expert for dashboards and reporting tools, responding to leadership inquiries and proactively surfacing insights and opportunities.</li><li>
Monitor daily business performance independently, identifying issues and opportunities without prompting.</li><li>
Lead cross-functional insights meetings and present data-driven findings to stakeholders and leadership.</li><li>
Develop detailed customer journey maps to identify pain points, drop-offs, and areas for optimization.</li><li>
Monitor and analyze website performance metrics (e.g., traffic, conversion rates, engagement) using tools like GA4, Adobe Analytics, or similar platforms.</li><li>
Support data-driven decision-making across marketing and sales teams through ad-hoc analysis and strategic insights.</li><li>
Contribute to data strategies that enable personalization, segmentation, and targeted marketing. Evaluate and recommend new analytics tools and platforms to improve digital data collection and analysis.</li><li>
Stay current on industry trends, tools, and best practices in digital analytics and tag management.</li><li>
Own and manage tagging and pixel strategies across the site and marketing campaigns to ensure accurate and comprehensive analytics.</li><li>
Continuously enhance site tagging processes, debugging, troubleshooting, and validating tags for data accuracy and consistency.</li><li>
Manage event call budgets and lead contract renegotiations as needed.</li><li>
Collaborate with development teams to ensure proper integration of analytics and marketing tags.</li></ul></li></ul></div></div>
<div><div><h3 class="jobSectionHeader"><b>Qualifications:</b></h3><ul><li><ul><li>
5&ndash;7 years of experience in eCommerce, marketing analytics, merchandising planning, category management, or merchandise buying for an eCommerce business.</li><li>
Strong understanding of eCommerce dynamics and the various levers that drive performance.</li><li>
Proven analytical skills with proficiency in Microsoft tools and web analytics platforms such as Google Analytics and Adobe Analytics.</li><li>
Experience with tag management systems (e.g., Google Tag Manager, Launch, Tealium, Elevar).</li><li>
Proficiency in data validation and debugging tools (e.g., ObservePoint, Google Tag Assistant, Charles Proxy, Fiddler).</li><li>
Demonstrated ability to manage multiple projects in a fast-paced environment and meet deadlines.</li><li>
Excellent communication skills with the ability to clearly present complex data and influence cross-functional teams and senior leadership.</li><li>
Strong stakeholder management and collaboration skills.</li><li>
Experience with customer journey mapping, user behavior analysis, and funnel optimization (3+ years preferred).</li><li>
Results-oriented, highly curious, and focused on driving optimization and business impact.</li><li>
High attention to detail and precision in data analysis and reporting.</li><li>
Proactive problem-solver with a strong sense of ownership and accountability.</li><li>
Comfortable working under pressure and energized by connecting insights to action.</li><li>
Eager to continuously learn and grow both technical and business skills.</li><li>
Trusted team player who demonstrates integrity, positivity, and a growth mindset.</li><li>
Experience with A/B testing and experimentation platforms (e.g., Optimizely, Monetate) &mdash; preferred.</li><li>
Familiarity with customer data platforms (CDPs) and advanced audience segmentation &mdash; preferred.</li><li>
Knowledge of SEO, paid media, or email marketing analytics &mdash; preferred.</li><li>
Certification in Google Analytics, Adobe Analytics, or similar platforms &mdash; preferred.</li><li>
Experience with market and industry insights reporting &mdash; preferred.</li></ul></li></ul></div></div>
<div><div>If you are an applicant located in California, please review our California Applicant Privacy Notice, which explains the categories of personal information that we collect and the purposes for which we use such personal information.</div><div></div><div><br>
Unsolicited resumes from external staffing agencies will not be accepted.</div></div></div>

Manager, Digital Analytics

Boston Athletic Association

<p><b>COMMUNICATIONS MANAGER</b></p><p><b>ABOUT BOSTON ATHLETIC ASSOCIATION</b></p><p>The Boston Athletic Association (B.A.A.) is a non-profit organization with a mission to promote a healthy lifestyle through sports, especially running. The B.A.A. is committed to a world where all people can access and benefit from running and an active lifestyle. The B.A.A. advances its mission and vision by organizing mass-participatory running events such as the Boston Marathon, creating or supporting community fitness events, and sponsoring a running club that serves the greater Boston area.</p><p><b>ABOUT THE ROLE</b></p><p>The Communications Manager reports to the Director of Race Communications and Media, playing an important role in delivering communications from the B.A.A. to its participants, spectators and the public. The Communications Manager will manage content, media relations, and provide support to cross-functional initiatives.</p><p><b>RESPONSIBILITIES</b></p><p><i>Communications </i></p><p>&middot; Maintain a consistent voice throughout the organization&rsquo;s media and communications platforms. Ensure written communications are clear and correct in regard to grammar, spelling, punctuation, etc.</p><p>&middot; Work collaboratively across the Communications Team to develop communications plans, guidelines, and initiatives. Partner with internal stakeholders on content plans, scheduling, production and execution.</p><p>&middot; Partner with internal and external stakeholders, as appropriate, to build compelling stories to promote the B.A.A., its initiatives and events.</p><p>&middot; Support the design, planning, and execution for email communications, including participant newsletters.</p><p>&middot; Support all race day communications including, but not limited to, videography, photography, media relations, and credentialing.</p><p><i>Media Relations</i></p><p>&middot; Assist in the execution and management of printed/digital materials, press releases, and electronic communications (e.g., newsletters) for participants and other stakeholders.</p><p>&middot; Develop a deep understanding of the B.A.A.&rsquo;s media credential system and media operations elements around race events. Help manage and execute related tasks effectively.</p><p>&middot; Support press conferences, professional athlete engagement, and other event activities.</p><p><i>Social Media</i></p><p>&middot; Support and manage the B.A.A.&rsquo;s social content calendar for all channels including Team B.A.A., Boston Marathon, and B.A.A. &ndash; in partnership with the Brand team.</p><p>&middot; Develop and utilize social/digital analytics reports to guide social media calendar creation and strategy, as needed.</p><p>&middot; Execute sponsor-obligated campaigns and reports for Marketing surrounding B.A.A. events.</p><p>&middot; Alongside the Brand and Experience teams, develop campaigns to promote and support B.A.A. events, running club, High Performance Team, and community engagement.</p><p>&middot; Provide insights, analysis, and strategic guidance on trends/what works/doesn&rsquo;t work/how to pivot as necessary.</p><p>&middot; With Brand team, help support the development of digital media assets including graphics, videos, and sourcing photos.</p><p><i>Website Management &amp; Digital Media</i></p><p>&middot; Help manage the B.A.A. website. Ensure updates are completed in a routine manner for accuracy, relevance, and an optimized user experience.</p><p>&middot; Serve as internal subject matter expert and lead for work groups to coordinate updates or new idea implementation for the website.</p><p>&middot; Help maintain the organization&rsquo;s digital media library including photography, logos and all other relevant materials.</p><p>&middot; Assist the Brand and Communications teams in developing and maintaining a database of video b-roll and photo archives.</p><p>&middot; Fulfill both internal and external needs and requests, including sourcing digital media.</p><p>&middot; In coordination with Brand, Marketing, and Communications teams, develop digital media assets including messaging, graphics, videos, and photos for social media, website, mobile apps, and other mediums as requested.</p><p>&middot; Other duties as assigned.</p><p><b>WHO WE&rsquo;RE LOOKING FOR</b></p><p>There are innumerable ways to learn, grow and excel professionally. We know people gain skills through a variety of professional, personal, educational, and volunteer experiences. We respect this when we review applications and take a broad look at the experience of each applicant. We want to get to know you and the unique strengths you will bring to the work. This said, we are most likely to be interested in your candidacy if you can demonstrate the majority of the qualifications and experiences listed below.</p><p>&middot; Bachelor&rsquo;s degree in Communications, Journalism, English, Public Relations, Marketing, or a related field &ndash; or equivalent work experience and/or credentials.</p><p>&middot; 3+ years of experience in communications, public relations, media, or marketing; a plus if in the Sports and Entertainment industry.</p><p>&middot; Excellent writing and editing skills (e.g., grammar, tone, clarity, AP style knowledge).</p><p>&middot; Digital marketing knowledge (e.g., social media, email campaigns, SEO, analytics).</p><p>&middot; Strong project management and organizational skills with the ability to lead successful communication initiatives.</p><p>&middot; Ability to work collaboratively with a diverse set of colleagues, consultants, vendors, and others.</p><p>&middot; Proficient in tools like Microsoft 365, Adobe Creative Suite, CMS platforms, social media and email marketing tools.</p><p>&middot; Willingness to work non-traditional hours, including weekends and evenings.</p><p><b>WORK EXPECTATIONS AT B.A.A</b></p><p>We are a hands-on team and seek employees who are passionate about our work and service to our community. The Communications Manager is a 40 hours/week, exempt position. The role will require working some weekends and evenings. There will be longer work hours surrounding events. Limited local travel required.</p><p><b>COMPENSATION &amp; BENEFITS</b></p><p>The salary range is competitive and commensurate with lived and professional experience. The B.A.A. will promote your professional growth and development by providing access to:</p><p>&#9679; Competitive health and dental insurance plans</p><p>&#9679; Life insurance, short term, and long-term disability plans funded 100% by the B.A.A.</p><p>&#9679; 401(k) matching dollar-for-dollar up to 6% after 6 months of service, elective deferrals may begin upon hire</p><p>&#9679; An annual allotment of professional development funding (up to $2,000 per calendar year)</p><p>&#9679; Paid vacation based on years of service</p><p>&#9679; Comp. Time available for eligible work</p><p>&#9679; 11 paid holidays, 9 scheduled and 2 floating</p><p><b>HOW TO APPLY</b></p><p>To apply to this position, please prepare a resume and cover letter to the attention of the B.A.A. Human Resources team and submit your materials to Opportunities Opportunities@baa.org.</p><p><i>The B.A.A. is an equal opportunity employer and does not unlawfully discriminate against employees or applicants for employment on the basis of an individual&rsquo;s race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, marital status, veteran status or any other status protected by applicable law. </i></p><p>Job Type: Full-time</p><p>Pay: Up to $70,000.00 per year</p><p>Benefits:</p><ul><li>401(k)</li><li>401(k) matching</li><li>Dental insurance</li><li>Flexible spending account</li><li>Health insurance</li><li>Parental leave</li><li>Professional development assistance</li></ul><p>Work Location: Hybrid remote in Boston, MA 02116</p>

Communications Manager

<div></div><div><div>GBH enriches people's lives through programs and services that educate, inspire, and entertain, fostering citizenship and culture, the joy of learning, and the power of diverse perspectives.</div><div></div><div>
At GBH, we believe in the advantages of coming together to build community, mentor and learn from colleagues, and connect more deeply with our mission. As a result, the majority of our staff are hybrid and work both from home and onsite. Our current hybrid approach requires staff to work onsite a minimum of two days each week, every Tuesday and one other day, to be determined by their business unit. Hybrid staff are also welcome to come in additional days each week or may be asked to come in on other days by their manager.</div><div>
DEPARTMENT OVERVIEW<br>
GBH News seeks to inform, educate and enlighten our audience on both the news of the day and the news in historical context through in-depth, high-quality journalism using the best tools and methods of the craft. GBH News seeks always to report on and facilitate discussion of the news with integrity, fairness, balance, accuracy, and civility, GBH News also seeks to tell the stories of and allow expression of the diversity of voices that make up our entire community.</div><div></div><div>
JOB OVERVIEW<br>
Reporting to the Executive Editor, GBH News is seeking an experienced and dynamic Senior Digital Editor to lead the editing of features and other news content for GBH.org. The ideal candidate is an excellent editor, a skilled people manager, and a digital-first journalist with a deep understanding of engaging online audiences and SEO best practices and AP Style. This role will require a collaborative leader who can mentor and guide a team, ensuring the delivery of high-quality, engaging, and accurate content that resonates with our diverse audience. The Sr. Editor will also play a key role integrating digital content from GBH&rsquo;s The World and The World digital team.<br>
<br>
What you get to do:</div><ul><li><div>
Editing and Content Management: Edit and oversee the production of features, news articles, and multimedia content for GBH.org, ensuring accuracy, clarity, and adherence to AP Style and GBH editorial standards. This role will also guide and support editors, producers and reporters across the newsroom on digital and editorial best practices.</div></li><li><div>
Leadership and People Management: Manage and mentor the associate digital editor, fostering growth, collaboration, and high performance. Conduct regular check-ins, evaluations, and provide constructive feedback to support professional development.</div></li><li><div>
SEO Optimization: Implement and uphold SEO best practices to maximize the reach and discoverability of digital content, analyzing performance metrics and making data-driven decisions to enhance audience engagement.</div></li><li><div>
Strategic Planning: Collaborate with newsroom leadership on content strategy, ensuring alignment with GBH News&rsquo; mission and goals while driving innovation in digital storytelling.</div></li><li><div>
Cross-Unit Coordination: Work closely with the social media, multimedia, newsletter, show production and audience engagement teams to ensure cohesive messaging and promotion across platforms. The Sr. Editor will also play a key role integrating digital content from GBH&rsquo;s The World and The World digital team.</div></li><li><div>
Breaking News and Features Support: Assist in editing breaking news coverage as needed while maintaining a focus on in-depth features and enterprise reporting.</div></li><li><div>
Quality Control: Uphold GBH&rsquo;s commitment to accuracy, fairness, and editorial integrity across all digital content.</div></li></ul><div><br>
<br>
What skills you need:</div><ul><li><div>
Strong news judgment and journalistic ethics.</div></li><li><div>
 Exceptional editing and writing skills, with a keen eye for detail and a commitment to accuracy.</div></li><li><div>
Demonstrated expertise in SEO best practices and a track record of driving audience growth through optimized content.</div></li><li><div>
Strong leadership and people management skills, with ability to influence and lead non-direct reports.</div></li><li><div>
Ability to juggle multiple tasks, prioritize deadlines, and thrive under pressure.</div></li><li><div>
Proficiency in AP style and familiarity with digital publishing tools, CMS platforms, and analytics.</div></li><li><div>
Strategic thinking and the ability to adapt to evolving newsroom priorities and industry trends.</div></li><li><div>
Familiarity with public media values, mission, and audience.</div></li><li><div>
Experience in multimedia storytelling, including video, audio, and interactive content.</div></li><li><div>
Knowledge of the Boston region and its communities is preferred.</div></li><li><div>
Excellent interpersonal skills and the ability to collaborate with colleagues across departments.</div></li></ul><div></div><div>
EDUCATION AND EXPERIENCE<br>
Bachelor&rsquo;s degree or equivalent work experience required. Minimum 5 years experience as an editor in a digital-first newsroom, with a focus on features and enterprise reporting.</div><div><br>
JOB SPECIFICS</div><div>
Staff position</div><div>
Hybrid position</div><div></div><div>
LOCATION</div><div>
This position is located in Boston, MA, and requires on-site presence</div><div>
Guest Street</div><div>
Brighton, MA 02135</div><div></div><div>
GBH is an equal opportunity employer. The community and audience we serve are diverse, and we wish to foster that diversity in our workplace. Toward that end, GBH does not discriminate against individuals in hiring, employment, or promotion based on race, religion, color, sex/gender, gender identity and gender expression, age, marital status, national origin, sexual orientation, citizenship, disability, veteran or military status, political belief, pregnancy, genetic information, or any other characteristic protected by law.</div><div></div><div>
Application Process Assistance</div><div>
GBH will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate an accommodation request, contact the Human Resource department by sending an email to <div>human_resources@wgbh.org</div> or by calling 617-300-2000.</div></div>

Senior Digital Editor

LEAPWORK

<div><p><b>Company Overview</b></p>
<p>
At Leapwork, our vision is to break down the barriers between humans and computers through the world&rsquo;s most accessible automation platform. We are the leading global AI-powered visual test automation solution, enabling some of the world&rsquo;s largest enterprises to adopt, scale, and maintain automation&mdash;in under 30 days.</p>
<p>
In today&rsquo;s environment, where efficiency, automation, and cost optimization are essential to enterprise growth, we are uniquely positioned to deliver impact.</p>
<p>
In 2023, Microsoft, the world&rsquo;s largest and most recognizable software company, recognised Leapwork as a truly innovative and disruptive product, leading to a strategic partnership that continues to be a major growth catalyst.</p>
<p>
We&rsquo;re now seeking a <b>Digital Marketing Director</b> to join our team and help drive this next chapter of growth.</p>
<p><b>
The role:</b></p>
<p>
The Digital Marketing Director will lead Leapwork&rsquo;s digital growth and demand generation strategy, overseeing paid media, SEO, and performance marketing to accelerate pipeline creation and revenue impact.
</p><p>This role will set the vision and execution plan for integrated digital campaigns across inbound and outbound channels while managing budgets, optimizing performance, and driving measurable ROI.
</p><p>The Digital Marketing Director will work closely with Sales, BDRs, Product Marketing, Field and Partner Marketing to align digital programs with business priorities and ensure high-quality lead flow across the funnel.
</p><p>The ideal candidate combines strategic leadership with hands-on expertise, bringing deep knowledge of digital demand generation in a B2B SaaS or enterprise technology environment.</p>
<p><b>
Key responsibilities</b>:</p>
<ul>
<li>Own Leapwork&rsquo;s digital growth and demand generation strategy, aligning campaigns to pipeline and revenue goals.</li>
</ul><ul><li>Oversee execution across paid search, paid social, display, retargeting and SEO, ensuring consistent optimization and measurable impact.</li>
</ul><ul><li>Lead SEO strategy including keyword planning, content alignment, and technical optimization to improve organic visibility and performance.</li>
</ul><ul><li>Manage digital marketing budgets, allocating spend effectively across channels to maximize ROI.</li>
</ul><ul><li>Collaborate with product marketing to ensure messaging and creative are tailored for digital channels and target audiences.</li>
</ul><ul><li>Partner with sales and BDR teams to drive lead quality, improve follow-up and strengthen conversion from campaigns to pipeline.</li>
</ul><ul><li>Work with partner marketing to design and execute joint digital programs, including campaigns and co-marketing initiatives.</li>
</ul><ul><li>Maintain reporting, dashboards, and attribution models to measure digital performance and inform business decisions.</li>
</ul><ul><li>Stay ahead of digital trends by testing and adopting new channels, platforms and tools to drive growth.</li>
</ul><ul><li>Partner with marketing operations to ensure campaigns are seamlessly integrated into HubSpot, Salesforce and the broader Martech stack.</li>
</ul><ul><li>Provide guidance and mentorship to digital marketing staff, fostering a culture of experimentation, accountability and continuous improvement.</li>
</ul>
<p><b>Required Skills / Experience:</b></p>
<ul>
<li>8&ndash;10 years of experience in digital marketing with a focus on demand generation, performance marketing and SEO.</li>
</ul><ul><li>Proven success leading multi-channel digital campaigns that drive measurable pipeline and revenue growth.</li>
</ul><ul><li>Strong expertise in SEO, analytics, and paid media platforms (Google Ads, LinkedIn Ads, etc.).</li>
</ul><ul><li>Experience managing and optimizing significant marketing budgets.</li>
</ul><ul><li>Proficiency with HubSpot, Salesforce and other Martech and analytics tools.</li>
</ul><ul><li>Strong analytical skills with the ability to translate performance data into actionable insights.</li>
</ul><ul><li>Background in B2B SaaS or enterprise technology marketing required.</li>
</ul><ul><li>Excellent leadership, communication and collaboration skills with proven experience working across Sales, BDR and Partner teams.</li>
</ul><ul><li>Strategic thinker who can balance vision with execution in a fast-paced, high-growth environment.</li>
</ul>
<p><b>Why Leapwork?</b></p>
<p>
We are on an exciting journey of global growth &ndash; and this is your chance to get onboard and an opportunity to lead and shape digital transformation initiatives in a forward-thinking company, working with and learning from a talented and passionate team committed to innovation and excellence</p>
<p>
By joining our team, you&rsquo;ll become part of a fast-paced international environment where you can grow, challenge yourself, and do what inspires you. We work hard, but have fun while doing it &ndash; and we believe that collaboration, social activities and celebration are keys to success.</p>
<p><b>
Our Leapwork principles:</b></p>
<p>
Our five key principles capture the essence of what it means to be a part of our world-class team! They are integral to how we approach our work and one another, and they serve as a roadmap to our continued growth, development, achievements, and success.</p>
<ul>
<li><b>Customer first</b>; We listen to our customers, understand their pain points and focus on what matters to them.</li>
</ul><ul><li><b>Lead from the front;</b> Leading means guiding others towards the solutions to our challenges.</li>
</ul><ul><li><b>Get it done;</b> We make commitments, follow through and deliver work we&rsquo;re proud of.</li>
</ul><ul><li><b>Build excellence;</b> We do our best work every day, holding ourselves and others to the highest standards.</li>
</ul><ul><li><b>Respectfully different;</b> We treat each other with respect, always. We&rsquo;re different, not indifferent.</li></ul></div>

Digital Marketing Director

Charles River Associates

<div><p><b>About Charles River Associates</b></p>
<p>
Charles River Associates is a leading global consulting firm that provides economic, financial, and business management expertise to major law firms, corporations and governments around the world. CRA advises clients on economic and financial matters pertaining to litigation and regulatory proceedings, and guides corporations through critical business strategy and performance-related issues. Since 1965, clients have engaged CRA for its combination of industry experience and rigorous, fact-based analysis that provide clients with clear, implementable solutions to complex business concerns.</p>
<p><b>
Department Overview</b></p>
<p>
The Marketing team comprises 12 professionals dedicated to the full spectrum of internal and external marketing and business development efforts to drive growth and success. The team's bespoke approach helps consultants connect with clients and build CRA's brand through thought leadership, organizing and hosting social and content events, robust digital marketing campaigns, competitive intelligence, and collateral development. Marketing staff are based in the Boston, New York, Toronto, and London offices.</p>
<p><b>
Manager, Client Programs and Business Development</b></p>
<p>
The Client Programs Manager will drive revenue growth through coordinated client relationship management and cross-practice business development. This role will create and execute unified client engagement frameworks that maximize CRA's intellectual capital across all practice areas, working behind the scenes with consultants to identify opportunities, facilitate strategic introductions, and convert thought leadership into expanded client relationships. The Manager, Client Programs and Business Development will report directly to the Chief Marketing Officer.</p>
<p><b>
Key Responsibilities</b></p>
<p><b>
Client Relationship Framework Development</b></p>
<ul>
<li>Design and implement unified client relationship management frameworks for both law firm and corporate client segments</li>
<li>Create standardized processes that enable consistent, high-quality client engagement across all practice areas and geographic regions</li>
<li>Establish best practices for client program delivery that can be scaled across the firm's diverse expertise areas</li>
<li>Develop client engagement models that showcase CRA's integrated capabilities and thought leadership</li>
</ul>
<p><b>Cross-Practice Business Development</b></p>
<ul>
<li>Conduct comprehensive whitespace analysis to identify untapped opportunities within existing client relationships</li>
<li>Coordinate strategic introductions between consultants and clients to expand practice area engagement</li>
<li>Leverage thought leadership content strategically to open new conversations and demonstrate additional capabilities</li>
<li>Facilitate cross-practice collaboration to present unified, comprehensive solutions to complex client challenges</li>
</ul>
<p><b>Revenue Growth Through Analytics and Coordination</b></p>
<ul>
<li>Utilize client dashboards and analytics to identify high-potential opportunities for practice area expansion</li>
<li>Transform data insights into actionable business development strategies executed with consultant teams</li>
<li>Track and measure client program effectiveness, ensuring initiatives drive measurable revenue impact</li>
<li>Create reporting frameworks that demonstrate ROI of coordinated client engagement efforts</li>
</ul>
<p><b>Program Management and Consultant Enablement</b></p>
<ul>
<li>Design and manage client programs that position consultants for maximum success in business development</li>
<li>Work behind the scenes to coordinate consultant activities, ensuring seamless client experiences</li>
<li>Provide consultants with market intelligence, client insights, and strategic frameworks to enhance their client interactions</li>
<li>Establish feedback loops that continuously improve client program effectiveness and consultant engagement</li>
</ul>
<p><b>Required Qualifications</b></p>
<ul>
<li>5-8 years of experience in business development, client relationship management, or program management, preferably within professional services</li>
<li>Proven track record of identifying and converting business opportunities through strategic relationship building</li>
<li>Strong analytical skills with experience using CRM systems and business intelligence tools</li>
<li>Excellent project management and coordination abilities with demonstrated success managing complex, multi-stakeholder initiatives</li>
<li>Understanding of professional services business models and client buying behaviors</li>
</ul>
<p><b>Preferred Qualifications</b></p>
<ul>
<li>Experience in consulting, economic advisory, or related professional services environments</li>
<li>Background in cross-functional team leadership and practice area coordination</li>
<li>Familiarity with whitespace analysis and business development methodologies</li>
<li>Knowledge of thought leadership marketing and content strategy application</li>
</ul>
<p><b>To Apply</b></p>
<p>
To be considered for this position, we require the following:</p>
<ul>
<li><b>Resume</b> &ndash; please include current contact information (personal email and telephone number)</li>
<li><b>Cover Letter (optional)</b> &ndash; please describe your interest in CRA and how this role matches your goals.</li>
</ul>
<p><b>Learning and Benefits</b></p>
<ul>
<li>CRA's robust skills development programs, including a commitment to offering training annually through formal and informal programs, encouraging you to thrive as an individual and team member. Training consists of technical training, presentation skills, internal seminars, and career mentoring and performance coaching from an assigned senior colleague. Additional leadership and collaboration opportunities exist through internal firm development activities.</li>
<li>We offer a comprehensive total rewards program including a superior benefits package, wellness programming to support physical, mental, emotional and financial well-being, and in-house immigration support for foreign nationals and international business travelers.</li>
</ul>
<p><b>Work Location Flexibility</b></p>
<p>
CRA creates a work environment that enables our colleagues to benefit from being together in the office to best deliver on our promise of career growth, mentorship and inclusivity. At the same time, we recognize that individuals realize a range of benefits when working from home periodically. We currently expect that individuals spend at least 3 to 4 days a week working in the office (which may include traveling to another CRA office or to client meetings), with specific days determined in coordination with your practice or team.</p>
<p><b>
Our Commitment to Equal Employment Opportunity</b></p>
<p>
Charles River Associates is an equal opportunity employer (EOE). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, status as a protected veteran, or any other protected characteristic under applicable law.</p></div>

Manager, Client Programs and Business Development

Veeva Systems

<div><div><div><div><div><div><b>Team:</b> Marketing</div>
<div><b>City:</b> Boston</div>
<p><b>State:</b> MA</p><br>
<p></p>
</div></div></div></div><div></div><div><div><div><div><div>Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $2B in revenue in our last fiscal year with extensive growth potential ahead.</div><div></div><div><br>
At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company &ndash; we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.</div><div></div><div><br>
As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.</div><div></div><div><br>
Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.</div><div></div><div><b><br>
The Role</b></div><div></div><div><br>
Veeva is seeking an innovative and well-rounded Director or Senior Director of Digital/Web with experience in a complex, multi-product B2B or SaaS environment. As part of the d Services Marketing group, the digital team is responsible for maintaining and growing our website, ensuring optimal design and user experience, developing strategic digital recommendations for Veeva&rsquo;s marketing team, and more.</div><div>
</div><div>
The ideal candidate for this job has spent time focused on website design and user experience as a priority, and has served as a digital subject-matter expert in content, development, or analytics. Experience as a primary leader responsible for the ongoing expansion and optimization of a website with an in-house team is essential. At Veeva, you&rsquo;ll partner with our team of creative designers, developers, content marketers, and digital marketers to drive projects from planning to launch with Veeva Speed.</div><div>
</div><div>
If you&rsquo;re passionate about creating excellent digital experiences, moving quickly, improving over time, and teaching others about the latest in best practices on the web then we&rsquo;re looking for you.</div><div>
</div><div>
Please submit a resume along with any applicable work sample that demonstrates your experience and talent when applying for this position.</div><div>
</div><div>
The ideal candidate will be based in the Eastern or Central time zones.</div><p><b>
What You'll Do</b></p><ul><li>
Responsible for Veeva.com and associated web properties from end-to-end</li><li>
Work in collaboration with the Creative, Content, and Field Marketing teams to create site experience for customer journeys</li><li>
Serve as a center of excellence to the larger Veeva organization on digital trends and best practices</li><li>
Maintain and optimize for website design, SEO, and site performance</li><li>
Develop and nurture a high performing team, including hiring exceptional talent</li><li>
Manage and source contractors as needed to augment staffing and digital skill sets</li></ul><p><b>
Requirements</b></p><ul><li>
3+ years of experience scaling and leading a cross-functional digital team</li><li>
5+ years of experience leading digital experience for an enterprise software company</li><li>
5+ years of experience leading digital initiatives including digital strategy, content strategy, SEO, and UX</li><li>
Primary .com, in-house, B2B, or SaaS experience strongly preferred</li><li>
Passion for learning and teaching digital trends and best practices</li><li>
Experience with data analytics</li><li>
Experience with WordPress</li></ul><p><b>
Nice to Have</b></p><ul><li>
Experience with HTML, CSS, Bootstrap 5, PHP</li><li>
Familiarity with the life sciences industry</li><li>
Understands the nuances of marketing an industry-leading product with widespread awareness and adoption</li></ul><p><b>
Perks &amp; Benefits</b></p><ul><li>
Medical, dental, vision, and basic life insurance</li><li>
Flexible PTO and company paid holidays</li><li>
Retirement programs</li><li>
1% charitable giving program</li></ul><p><b>
Compensation</b></p><ul><li>
Base pay: $130,000 - $175,000</li><li>
The salary range listed here has been provided to comply with local regulations and represents a potential base salary range for this role. Please note that actual salaries may vary within the range above or below, depending on experience and location. We look at compensation for each individual and base our offer on your unique qualifications, experience, and expected contributions. This position may also be eligible for other types of compensation in addition to base salary, such as variable bonus and/or stock bonus.</li></ul><div>
#LI-Remote</div><div>
#LI-Director</div><div></div><div><br>
Veeva&rsquo;s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.</div><div></div><div><br>
Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances. If you need assistance or accommodation due to a disability or special need when applying for a role or in our recruitment process, please contact us at talent_accommodations@veeva.com.</div>
</div></div></div></div><p></p><div><div><div><div><p>Work Where It&rsquo;s Best for You</p>
<p>Work Anywhere means you can work in an office or at home on any given day. It&rsquo;s about getting the work done in the way and place that works best for each person. This applies across all locations and departments.</p>
<p>
Work Anywhere does not mean work at any time. We have predictable core hours where employees are generally available for meetings and collaboration. Employees are focused and available during core hours.</p>
<p>
We invest in our offices to make them places where our employees like to go. If you work in the office three or more days a week, you will have a dedicated office workspace. Our offices function as hubs to draw people in, create social bonds, and where random connections and mixing of ideas happen. We&rsquo;re investing more in offices, culture, and offsite meetings, not less.</p>
<p>
Product teams are organized in regional product hubs for optimal collaboration and live within a time zone of their hub. Our current product hubs are located in Pleasanton, Columbus, Boston, Kansas City, New York City, Raleigh, and Toronto. We create opportunities for teams to get together in person regularly.</p>
<p>
Customer-facing roles, such as Sales and Professional Services, live near and/or travel to their customers.</p>
<p>
When an employee moves within a country it does not cause a change in salary. Where you live impacts you and your family. Not knowing if your compensation will change if you move can cause stress and uncertainty for everyone. We wanted to eliminate that.</p>
<p>
Work at Veeva. Work where it&rsquo;s best for you.</p></div></div></div></div></div>

Digital and Web - Director / Senior Director

Merge

<div><div><p><b>Merge Storytelling and Technology</b></p>
<p>
We bring together the minds and passions of creative pioneers, tech innovators, and data explorers to help ambitious clients solve business challenges and rise to the top. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide, and Morgan Stanley. With offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles. MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers.</p>
<p><b>
Promote Health, Wellness &amp; Happiness</b></p>
<p>
We are committed to promoting health, wellness and happiness in the world by partnering with purpose-driven clients in purpose-driven industries in healthcare, life science, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.</p>
<p><b>
Emerge to the Top of Your Career</b></p>
<p>
At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.</p></div><h3 class="jobSectionHeader"><b>
We're Looking for an Analyst to Join Our Team!</b></h3>
<p>
Are you a data detective who loves to uncover insights? Do you thrive on seeing how your analysis helps clients get the most out of their marketing investment? We're seeking an<b> </b>Analyst to join our team and help us drive success for our clients through smart, data-driven decisions.</p>
<h3 class="jobSectionHeader"><b>
What You'll Do</b></h3>
<p>
Your mission is to support our clients' marketing efforts by transforming raw data into powerful insights. You'll be the go-to person for everything from traditional media to digital and social campaigns, ensuring we're constantly maximizing our clients' return on investment.</p>
<p><b>
Your responsibilities will include:</b></p>
<ul>
<li>Partner with our cross-functional teams to define clear, measurable goals and craft detailed measurement plans. You'll outline objectives, identify data sources, and determine reporting frequencies.</li>
<li>Work hand-in-hand with our technical teams to implement tracking and tags using tools like Google/Adobe Analytics and ad servers such as DCM. You'll be the one to ensure everything is working perfectly.</li>
<li>Keep a close eye on the data during campaign execution. You'll monitor ad delivery, confirm tracking tags are firing correctly, and quickly troubleshoot any issues.</li>
<li>Aggregate data from a wide range of sources&mdash;including site analytics, social listening platforms, and CRM data&mdash;into cohesive dashboards and reports.</li>
<li>Dive deep into the data to find the story behind the numbers. You'll then present your findings to internal teams and clients, helping them understand what's working and why.</li>
<li>Play a key role in evolving our analytics processes, tools, and templates to help shape the future of our agency's data strategy.</li>
</ul><h3 class="jobSectionHeader"><b>What You'll Bring</b></h3>
<p>
We're looking for someone who is as passionate about details as they are about the bigger picture.</p>
<p><b>
Key qualifications include:</b></p>
<ul>
<li>1-3 years of experience in marketing campaigns, paid social/search, or website analytics.</li>
<li>A Bachelor's degree in Business, Mathematics, Statistics, or Economics is preferred. Experience in advertising, direct marketing, CRM, or a digital background is a big plus.</li>
<li>Proficiency with website analytics platforms (Google, Adobe), ad serving systems (DCM), and data visualization tools (e.g., Datorama, Tableau).</li>
<li>You should also be highly skilled in Microsoft Excel and PowerPoint.</li>
<li>You are detail-oriented, well-organized, and have a strong ability to work both independently and as part of a team. Excellent written and verbal communication skills are essential.</li>
</ul>
<p>#LI-NT1</p>
<p>
#LI-HYBRID</p>
<p>
At MERGE, we're committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.</p>
<p>
MERGE believes in transparency and equity. In accordance with state regulations, we're proud to include salary ranges in our job postings to ensure fair compensation practices.</p>
<p>
The salary range for this role is <b>$68,000-$72,000</b>, based on the individual's skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.</p>
<p>
MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life &amp; Disability Insurance, Flexible Time off &amp; Holidays plus many other benefits and rewards.</p>
<p>
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.</p><div><p><b>
And here's how we live our values at MERGE</b></p>
<ul>
<li><b>Ability. </b>Mastering our craft</li>
<li><b>Agility.</b> Delivering with a growth mindset</li>
<li><b>Humility. </b>Collaborating for shared success</li>
</ul>
<p><b>MERGE is proud to be an Equal Opportunity Employer</b></p>
<p>
MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!</p></div></div>

Analyst

Explore 112+ Manager digital analytics in Boston this October. Find roles across top companies and apply now to boost your career.