assistant manager - marketing, brand marketing Jobs in Mumbai

assistant manager - marketing, brand marketing

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manager - marketing

manager - product marketing Jobs in Mumbai

manager - product marketing

marketing and communication manager Jobs in Mumbai

marketing and communication manager

manager marketing

Adani Realty

<div>
 
 Strategic
 
 
 
 
 RESPONSIBILITIES
 
 
 
 <ul>
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 Execute integrated marketing programs for new product launches and brand building.
 
 
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 </ul>
 
 Operational
 
 
 
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 Execute the creative campaign, liaise with and brief the advertising agency as well as the appropriate media to ultimately ensure accurate, true and effective communication with the various markets.
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 Coordinate with external agencies for generating sales promotional material
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 Assist in planning and managing key internal and external corporate events.
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 Assist in delivering all marketing activities within the agreed budget.
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 Coordinate with agencies for planning &amp; developing diverse media campaigns.
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 Coordinate creation of Briefs for marketing agencies
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 Work with appropriate in-house / vendor teams for Database Marketing
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 Coordinate design, content &amp; cost approvals from senior management
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 Manage day-to-day agency affairs
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 Campaign Activity Updates: Weekly
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 Vendor &amp; Media management
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 Making corporate presentations.
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 Driving Pre/ Post sales efforts including market research and trend analysis initiatives.
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 Market Analysis, taking initiatives for all possible branding and Sales promotional activities.
 
 
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 </ul>
 
 Financial
 
 
 
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 To monitor and manage marketing budgets for allocated brands.
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 To adhere to the set annual marketing budget (and procedure) and control the individual budget per promotion, advertising campaign etc.
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 Cost Updates &ndash; Budget vs. Spend: Monthly
 
 
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 </ul>
 
 People
 
 
 
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 Exhibiting a performance driven culture
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 Training need identification for higher productivity.
 
 
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 </ul>
 
 Qualifications
 
 
 
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 MBA/ PGDM in Marketing or related field
 
 
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 </ul>
 15+ years in experience of marketing of large scale real estate project and/or commercial project. Advertising experience in luxury items, automobiles, hospitality projects, BFSI etc.
</div>

Manager - Marketing

Assistant Manager - Marketing, Brand Marketing

Tata Motors

<div>
 
 Designation : L5
 
 
 Location : Andheri, Mumbai
 
 
 Experience : 3-8 Years
 
 
 Education : B.E / B.Tech (Full Time) / MBA (Marketing) Full Time
 
 
 Industry Preference : Automobile, FMCG, FMCD
 
 
 
 
 
 
 Purpose of the Role
 
 
 
 Assist the BRAND custodian in conceptualizing and executing Product development and Communications through the lifecycle of the Product. Developing a deep understanding of the current and future customer and their evolving needs and tastes. Input the insights to the Brand Manager to develop the best suited product configurations, USPs, as well as incisive and relevant communication. Keep and extremely close touch with customer feedback about the product by meeting customers, keeping a track of owner groups and blog, managing customer queries online and maintaining ORM Evolve the optimum media mix suitable for the Target customer and work closely with the Digital and Offline media teams to execute campaigns. Develop and execute innovative POS and Sales Toolkits to ensure the field team have all the ammunition to be able to demonstrate, compare and sell the product in the showrooms.
 
 
 
 
 
 
 Job Responsibility
 
 
 
 
 
 
 
 1. Product Development Strategy
 
 
 
 Support brand manager with insights from Market Research Industry &amp; Competition Feature Trends Competition Pricing &amp; Sales Mix Competition launch calendar ensuring product is future protected for changes in the competitive environment
 
 
 
 
 
 
 2. Product Launch &amp; GTM Strategy
 
 
 
 Assist in developing brand positioning &amp; communication strategies Assist BMs in managing the cross functional teams to execute the projects within assigned timelines &amp; budgets Escalate the deviations from launch calendar Suggest risk mitigation &amp; course correction in case of deviations
 
 
 
 
 
 
 3. Developing the Marketing Campaign
 
 
 
 Coordination with mainline agency for developing the ATL assets &amp; marketing collaterals Analyse the Print/TVC/OOH plans Coordinate with BTL agencies during promotional activities &amp; marketing events Coordinate with digital team for brand content generation
 
 
 
 
 
 
 4. Brand Management
 
 
 
 Coordinate &amp; collaborate with Market Research team to identify the consumer trends &amp; needs Support BM with activities pertaining to brand building Keep track &amp; analyse the competition brand messaging Track the ORM responses ensuring positive conversations around the brand
 
 
 
 
 
 
 5. Marketing Support
 
 
 
 To Assist Sales Support sales team developing sales collaterals, Training tools, product comparisons
 
</div>

Manager - Product Marketing

Pepper

<div>
 
 Pepper Content (www.peppercontent.io) is building a global content marketplace that brings companies and content creators together to scale up content creation processes across 75+ content verticals and 150+ content categories. Over the past 5 years, over 100,000+ freelance content creators have applied to be part of the Pepper network of which we work with the top 5% of talent, and on the other end - we work with over 2500+ customers like Amazon, Adobe, Google, HDFC Bank, Adani, and majority of the startup ecosystem. We are building a global on-demand content marketplace platform that stitches together content planning, creation, distribution, and measurement.
 
 
 
 
 
 We are looking for Senior Project Managers from Marketing Services background for helping scale our enterprise contract engagements.
 
 
 
 
 
 Working time zone - 5 PM - 2 AM IST
 
 
 
 
 
 
 At Pepper Content, you will:
 
 
 
 
 
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 Cultivating solid relationships with clients through the provision of exceptional after-sales service.
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 Creating a positive onboarding experience for new clients.
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 Responsible for driving revenue of existing accounts with delivery and quality management
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 Regularly interacting with clients through telephone calls, email communications, or face-to-face meetings.
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 Maintaining an accurate record of all existing and potential clients.
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 Inspire repeat business from clients.
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 Responding to client inquiries in a timely and professional manner.
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 Analyze performance data to offer clients data-driven business insights and at the same time, use those insights to improve our service offerings
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 Ensure timely receivables and cash flow from clients
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 Ensuring smooth functioning of the account internally to help meet all deliverables including coordination with design teams, media teams, managers, and other important stakeholders.
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 Prepare and present timely team and client updates at all stages of the engagement
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 </ul>
 
 
 
 
 
 Should apply if you have:
 
 
 
 
 
 <ul>
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 At least 6+ years of experience in enterprise project management and customer success roles across companies (experience working in marketing and advertising-led solutions, agency setup is a plus)
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 Working with large enterprise is an important must-have for this role
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 Analytical skills, handy with excel and numbers a must for this role
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 Have a strong problem-solving mindset and work actively towards unblocking barriers that hinder the experience of the customer
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 Have excellent verbal, written communication, and presentation skills.
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 Have strong stakeholder management skills
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 Have a willingness to be flexible: Works beyond what is described in the job description.
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 Understand the market and competitor activities.
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 Be able to seek out the appropriate contact in a targeted organization
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 Ability to respectfully handle complaints/ escalations
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 </ul>
 
 
 
 
 
 Benefits at Pepper:
 
 
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 Paid leaves for new parents
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 Paid menstrual Leave
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 Flexible work timings
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 Medical Insurance coverage for all employees and dependents including Parents or in-laws
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 COVID 19 insurance coverage for all employees and dependents including Parents or in-laws.
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 </ul>
</div>

Senior Project Manager (Marketing Services - US Market)

Nykaa

<div>
 
 
 Role Overview:
 
 Assistant Manager &ndash; Influencer Marketing to manage and scale influencer campaigns across Nykaa&rsquo;s ecosystem. This role requires end-to-end campaign delivery, strong stakeholder management, relationship building with key influencers, and data-driven decision-making. The ideal candidate will thrive in a fast-paced environment, have an eye for detail, and a deep understanding of social media and influencer marketing trends.
 
 
 
 
 
 
 
 
 
 Role Description :
 
 
 
 
 
 
 
 1. Campaign Management &amp; Target Delivery
 
 
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 Manage timely execution (TAT) and delivery volume of:
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 Influencer x Brand-Funded campaigns
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 Influencer x Nykaa Sale campaigns
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 Influencer x Nykaa Affiliate Program (NAP) campaigns
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 Ensure smooth coordination and guestlisting for Nykaa influencer-driven events
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 Track and improve Brand Partner NPS, measured by campaign satisfaction and repeat collaborations
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 </ul>
 
 
 
 
 
 2. Influencer Relationship Management
 
 
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 Build and nurture long-term relationships with top-tier and emerging influencers
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 Drive growth in new influencer collaborations by identifying fresh, relevant voices
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 Oversee the negotiation and closure of blanket contracts with key creators
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 Track and enhance Influencer NPS through proactive communication and campaign excellence
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 </ul>
 
 
 
 
 
 3. Data Tracking, Reporting &amp; Analysis
 
 
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 Own weekly, monthly, and quarterly reporting across all influencer campaigns and partnerships
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 Analyze performance metrics (reach, engagement, conversions, etc.) and implement insights to optimize future campaigns
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 Ensure timely submission and accuracy of all influencer performance reports
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 </ul>
 
 
 
 
 
 4. Cross-Team Collaboration
 
 
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 Work with multiple internal stakeholders for smooth campaign delivery:
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 Import &amp; Domestic Brand Teams
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 Social Media Team
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 E-commerce Site Team
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 Vendors &amp; External Agency Partners
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 Act as the central point of coordination for cross-functional influencer-led initiative
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 </ul>
 
 
 
 
 
 
 
 
 Knowledge, Skills &amp; Qualification Requirements :
 
 
 
 
 
 <ul>
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 4&ndash;6 years of experience in influencer marketing, brand partnerships, or social media
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 Proven track record in managing large-scale influencer campaigns end-to-end
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 Strong negotiation and relationship-building skills
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 Excellent project management and multitasking abilities
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 Analytical mindset with proficiency in reporting tools (Excel, Google Sheets, etc.)
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 Prior experience with fashion or beauty brands is a plus
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 </ul>
 
 
</div>

Assistant Manager Influencer Marketing

<div>
 
 Position Name : Senior Manager &ndash; Community Marketing
 
 
 
 
 
 
 Purpose of the position
 
 
 
 
 
 
 The Community Manager at TATA Motors plays a pivotal role in fostering community engagement both offline and digitally, crafting personalized experiences for each customer /member, and spearheading loyalty programs aimed at enhancing customer retention and advocacy. This position is essential for nurturing a vibrant community at TATA.ev, facilitating referrals, driving repurchases, and fostering positive word-of-mouth marketing. The role is vital in nurturing a robust community at TATA.ev, ensuring active customer engagement, and fostering brand advocacy
 
 
 
 
 
 
 Dimensions of the position
 
 
 
 - Customer Engagement Program management: Both offline and digital engagement initiatives
 
 
 - Loyalty Program Management (including Referral Program Management)
 
 
 - Event Management: Planning, organizing, and executing
 
 
 
 
 
 
 Key Responsibility &amp; Key Tasks Measures
 
 
 
 
 
 
 1 Customer Engagement Program and Loyalty Program Management
 
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 Enrolling customers into the program and managing backend operations
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 Managing updates and maintenance of the program portal.
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 Collaborating with agencies to steer program management effectively.
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 Managing budgets and finances related to the program.
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 Developing and implementing a robust loyalty program to engage and reward customers.
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 Devising strategies to engage community members
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 Utilizing the loyalty program for customer retention and upselling opportunities
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 Digitizing the loyalty program and integrating with other business units such as After Sales, Accessories, etc.
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 Plan and manage execution of events on weekends and at various locations, ensuring end-to-end event management, liaison with the sales team, and ensuring social media coverage
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 </ul>
 
 
 
 
 2 Referral Program Management
 
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 Rolling out communication for the referral program.
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 Updating digital interface portals for program management.
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 Onboarding brands to offer their products and services as benefits.
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 Steering agencies managing the program and managing associated budgets
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 Conducting training sessions for the sales team regarding the program
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 </ul>
 
 
 
 
 
 
 
 Education: Full Time MBA in Marketing
 
 
 Experience : 5 - 10 Years
 
 
 
</div>

Senior Manager - Community Marketing (Event / Loyalty Program)

Glenmark Pharmaceuticals

<div>
 
 The Category Head shall be responsible for driving demand generation for Glenmark&rsquo;s select set of dermatologically recommended skin care and hair care brands, shifting focus toward consumerization and direct-to-consumer marketing while preserving their dermatological credibility. This role will oversee end-to-end marketing strategy, brand building, digital content development, social media marketing, and performance marketing. Reporting to Division Head &ndash; Emerging Channels Business, this role will lead a team of two direct reports&mdash;a Digital Content Manager and a Performance Marketing Manager&mdash;to execute impactful campaigns and achieve growth in a digital-first environment.
 
 
 
 
 
 
 Brand Building
 
 
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 Develop and implement a consumerization strategy for the portfolio
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 Develop &amp; implement a unified brand strategy to boost awareness, equity and loyalty
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 Brand Positioning: Amplify the consumer-facing identity of the brands, leveraging their dermatological heritage to resonate with target audiences
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 Ensure consistent brand voice, messaging and visual identify across all channels
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 </ul>
 
 
 Innovation
 
 
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 Identify emerging trends in skin care/hair care to keep the portfolio competitive and relevant.
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 Leverage consumer insights, market trends and competition insights to build concepts for new product development &amp; to manage life cycle of existing products.
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 Collaborate with product development team to ensure timely launches of new products.
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 Ensure Packaging harmonization across all product lines, maintaining alignment with brand identity, sustainability goals and market positioning.
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 Collaborate with product development, packaging &amp; supply chain teams to oversee packaging design, materials and messaging consistency
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 Ensure packaging reflects brand aesthetics and resonates with target audiences in digital &amp; retail settings.
 
 
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 </ul>
 
 
 Digital Content Development:
 
 
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 Supervise the Digital Content Manager in creating engaging, on-brand content for digital media &amp; E-Commerce platforms.
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 Oversee content strategy and calendars, ensuring timely delivery of high-quality assets.
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 Work closely with creative marketing agencies to produce compelling content that resonates with our audience.
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 </ul>
 
 
 
 
 
 Social Media Marketing:
 
 
 
 
 
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 Lead social media strategy across platforms (e.g., Instagram, YouTube, Brand Website) to drive engagement, followers, and conversions.
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 Guide the Digital Content Manager in developing platform-specific content, leveraging trends, influencers, and user-generated content.
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 Conceptualize &amp; Execute compelling on-line &amp; off-line campaigns to scale-up social media followership
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 Monitor social media analytics to optimize campaigns and track KPIs (e.g., reach, engagement).
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 </ul>
 
 
 
 
 
 Performance Marketing (Content &amp; Commerce Platforms):
 
 
 
 
 
 <ul>
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 Direct the Performance Marketing Manager in planning and executing paid digital campaigns to drive traffic, leads, and sales.
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 All E-Commerce Platforms: Amazon, Flipkart, Zepto, Blinkit&hellip;etc.
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 All Content Platform: (Google, Meta, In-shorts, Connected TV&hellip;etc)
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 Oversee campaign performance, budget allocation, and ROI optimization.
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 Use data-driven insights to refine targeting, creative, and channel strategies.
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 </ul>
 
 
 
 
 
 Brand Activation
 
 
 
 
 
 <ul>
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 Develop &amp; Manager brand activation strategies for Modern Trade Chains (e.g. Reliance, Health &amp; Glow, Lulu&rsquo;s&hellip;.etc) and Pharmacy Chains (e.g. Apollo, Wellness &amp; Noble Plus&hellip;etc).
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 Collaborate with modern trade sales team to create in-store displays, promotions and product launches that align with brand identity.
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 Plan and execute brand events (e.g. pop-ups, product launches, beauty events) to engage customers and drive brand affinity.
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 </ul>
 
 
 
 
 
 Team Leadership:
 
 
 
 
 
 <ul>
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 Manage, mentor, and develop two direct reports: the Digital Content Manager and Performance Marketing Manager.
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 Foster a collaborative, innovative team culture to achieve marketing goals.
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 Set clear objectives, provide feedback, and ensure alignment with brand vision.
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 </ul>
 
 
 
 
 
 Cross-Functional Collaboration
 
 
 
 
 
 <ul>
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 Partner with the Prescription Marketing team to align messaging, ensuring seamless integration of professional endorsements into consumer campaigns
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 <li>
 Partner with E-Commerce, Modern Trade &amp; General Trade Sales teams to drive brand growth.
 </li>
 </ul>
 
 
 
 
 
 Analytics &amp; Reporting:
 
 
 
 
 
 <ul>
 <li>
 Define &amp; Track and report on marketing KPIs (e.g., CAC, LTV, ROAS, brand equity scores) to measure success and optimize marketing spend.
 </li>
 <li>
 Stay informed on industry trends, competitor activities, and emerging digital marketing tools.
 </li>
 </ul>
 
 
 
 
 
 
 <ul>
 <li>
 
 Qualification-
 
 MBA in Marketing is mandatory preferably from Tier 1 MBA schools.
 </li>
 </ul>
 
 7-10 years of experience in Brand Management (Innovation and/or Activation) ideally in beauty, skincare or consumer goods.
 
 
 
</div>

Category Manager

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