marketing manager

demand generation manager Jobs in New York

demand generation manager

go-to-market enablement manager, primary research Jobs in New York

go-to-market enablement manager, primary research

principal product designer Jobs in New York

principal product designer

staff product designer

manager product enablement

American Express

<div><div><div><div><div><div><div><div><div><div><div><p>At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.</p><p></p><p>
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.</p><p></p><p>
American Express Global Commercial Services (GCS) is the leading payment card issuer for corporations and small businesses with products and services to help them run and grow their business. Within GCS, the GCS and Enterprise Solutions team leads product development on a robust portfolio of products and capabilities for our small business and corporate customers. The team also leads product design and research across GCS as well as business development initiatives to support our banking scale.</p><p></p><p>
We are seeking a dynamic individual to join the Product Enablement team, supporting Digital Product Development across the GCSES team. To support the product development process, we have created a product enablement function that leads key governance workstreams associated with launches of new products, features and partner integrations (such as approvals and New Product Governance execution). The Sr. Manager will have an opportunity to engage with multiple GCS products, leading efforts to collaborate with internal and external partners to collect and action on their feedback and requirements, with the goal of driving launch approvals and establishing a risk-based control framework. Ultimately, this Sr. Manager will work closely with product management, product development, and the various risk partner groups (e.g. compliance, legal, privacy) to drive agility and timely launches.</p><p></p><p>
Strong leadership and a broad spectrum of skills are required, including product development expertise, architectural experience, defining clarity from ambiguity, design thinking, building and leveraging relationships, and influencing partners to drive results.</p><p></p><p><b>
Responsibilities:</b></p><p></p><ul><li><p>
Lead product enablement for new and existing digital products</p></li><p></p><li><p>
Manage approval workstreams required for launching new digital products and features</p></li><p></p><li><p>
Lead efforts to onboard 3rd party partners and represent them to approval committees</p></li><p></p><li><p>
Act as the face of a project and the product team to key partners</p></li><p></p><li><p>
Anticipate potential risks and issues, and proactively partner with risk partners to identify appropriate solutions or workarounds</p></li><p></p><li><p>
Lead discussions with Product, Business Development, Operational Excellence, Risk, Marketing and Servicing teams to guide a project through appropriate UX, comms and flows reviews</p></li><p></p><li><p>
Oversee workstream statuses using established PMO tools and processes to ensure timely completion of activities, identify blockers and provide iterative updates to leadership about project and workstream statuses</p></li><p></p><li><p>
Build and manage relationships with partners, keeping them informed of current and upcoming project</p></li><p></p><li><p>
Develop expertise and understanding of partners' needs and ways of thinking to proactively influence product development efforts</p></li><p></p><li><p>
Contribute to product ideation through collection and implementation of partner, customer and internal stakeholder feedback</p></li><p></p><li><p>
Contribute to continual process and tool improvements to increase agility and speed to market</p></li></ul><p></p><p><b>
Minimum Qualifications:</b></p><p></p><ul><li><p>
Strong project management and organizational skills</p></li><p></p><li><p>
Effective communication and influencing skills with the ability to work with partners across different functions and with colleagues at all levels</p></li><p></p><li><p>
Experience in managing multiple priorities and projects simultaneously</p></li><p></p><li><p>
A self-starter with an ability to operate in dynamic and often ambiguous environments</p></li><p></p><li><p>
Curiosity and hunger to know how things work and ability to use that knowledge to make connections and find opportunities for improvement</p></li></ul><p></p><p><b>
Preferred Qualifications:</b></p><p></p><ul><li><p>
Experience and passion for digital products; understanding of consumer banking trends a plus</p></li><p></p><li><p>
Bachelor's degree strongly preferred, MBA a plus</p></li></ul></div></div></div></div></div></div></div></div></div></div><p></p>
<p>
Salary Range: $103,750.00 to $174,750.00 annually + bonus + benefits</p><p>
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we&rsquo;ll consider your location, experience, and other job-related factors.</p><p>
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:</p><ul><li>
Competitive base salaries</li><li>
Bonus incentives</li><li>
6% Company Match on retirement savings plan</li><li>
Free financial coaching and financial well-being support</li><li>
Comprehensive medical, dental, vision, life insurance, and disability benefits</li><li>
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need</li><li>
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy</li><li>
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)</li><li>
Free and confidential counseling support through our Healthy Minds program</li><li>
Career development and training opportunities</li></ul><p>
For a full list of Team Amex benefits, visit our Colleague Benefits Site.</p><p>
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles&rsquo; Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.</p><p>
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.</p><p>
US Job Seekers - Click to view the &ldquo;Know Your Rights&rdquo; poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster</p><p>
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions</p></div>

Manager - Product Enablement

Stacker

<div><h2 class="jobSectionHeader"><b>About the Role</b></h2><p>
We&rsquo;re looking for an <b>Editorial Enablement Manager</b> to help Stacker&rsquo;s Partners produce newsroom-quality content that meets Stacker&rsquo;s editorial standards and drive revenue through successful Stacker resale.</p><p>
This is a <b>partner-facing, post-sale role</b>&mdash;you&rsquo;ll work directly with agencies (Stacker&rsquo;s Channel Partners) to help them scale their use of Stacker&rsquo;s product and maximize the value of their client&rsquo;s content. You&rsquo;ll create and own the end to end process of training partners on Stacker&rsquo;s editorial standards, content strategy best practices, and day to day partnership workflows. This includes developing training materials, to leading <b>1:1 and group training sessions with Partners</b>, proactively diagnosing editorial or workflow challenges, and developing tailored strategies that improve partner performance and outcomes.</p><p>
While you&rsquo;ll initially develop enablement materials (guides, templates, videos, certification programs, etc.), the <b>core of this role</b> lies in applying those resources&mdash;coaching partners on editorial best practices, optimizing workflows, and helping them operationalize Stacker&rsquo;s editorial standards to grow their content revenue.</p><p>
You&rsquo;ll collaborate cross-functionally with the Partnerships, Marketing, Content Strategy and Distribution teams to ensure partners are equipped to create content that resonates with publishers and performs effectively across Stacker&rsquo;s network.</p><p>
The ideal candidate combines editorial expertise, strong interpersonal and presentation skills, and process-driven enablement thinking&mdash;capable of translating Stacker&rsquo;s editorial and business principles into clear, actionable frameworks that drive partner success.</p><p></p><h2 class="jobSectionHeader"><b>
Key Responsibilities</b></h2><ul><li><p>
Serve as a trusted editorial and strategic advisor to Stacker partners, helping them scale content operations and grow revenue through effective use of Stacker&rsquo;s product.</p></li><li><p>
Lead engaging <b>1:1 and group partner training sessions</b> focused on Stacker&rsquo;s editorial guidelines, newsroom-quality storytelling, and best practices for content creation and syndication.</p></li><li><p><b>
Proactively identify and diagnose partner challenges</b>&mdash;including workflow inefficiencies, editorial misalignment, and process gaps&mdash;and develop actionable solutions.</p></li><li><p>
Collaborate with Stacker Teams to ensure all partner deliverables meet Stacker&rsquo;s editorial and brand standards.</p></li><li><p>
Build and maintain scalable enablement materials including documentation, playbooks, style guides, training decks, videos, and certification programs.</p></li><li><p>
Translate complex editorial concepts into clear, actionable guidance for non-editorial audiences.</p></li><li><p>
Gather partner feedback and performance insights to refine and continuously improve enablement programs and editorial resources.</p></li><li><p>
Partner with internal teams (Marketing, Accounts, Distribution) to ensure consistent messaging and alignment across the partner experience.</p></li></ul><p></p><h2 class="jobSectionHeader"><b>
Qualifications</b></h2><ul><li><p>
Strong editorial background with experience writing, editing, or managing newsroom-quality or branded content.</p></li><li><p>
Proven success in a <b>partner-facing, enablement, or training role</b>, ideally in media, publishing, or SaaS environments.</p></li><li><p>
Skilled at identifying operational and editorial inefficiencies and implementing scalable improvements.</p></li><li><p>
Exceptional communication and presentation skills, with confidence leading sessions for both editorial and business audiences.</p></li><li><p>
Demonstrated ability to create high-quality, easy-to-understand enablement materials and documentation.</p></li><li><p>
Highly organized, proactive, and comfortable managing multiple partner accounts and priorities.</p></li></ul><p></p><h2 class="jobSectionHeader"><b>
Preferred Qualifications</b></h2><ul><li><p>
Background in journalism, publishing, or content strategy.</p></li><li><p>
Experience building or managing training, enablement, or certification programs.</p></li><li><p>
Familiarity with content distribution networks, syndication models, or digital publishing workflows.</p></li><li><p>
Understanding of how editorial content contributes to SEO, brand authority (via AI SEO/ GEO), and audience engagement.</p></li></ul><p></p><h2 class="jobSectionHeader"><b>
Success in this Role</b></h2><p>
Agency Partners consistently create high-quality content that meets Stacker&rsquo;s editorial standards without internal feedback or intervention. Partners are able to consistently sell Stacker&rsquo;s product in volume by confidently positioning the value of newsroom-quality content as earned media - and its benefits. Enablement materials are widely adopted, standardized, and integrated in the partner onboarding and growth process. Partner satisfaction and renewal rates increase as a result of improved education enablement and support.</p><p>
Compensation Range: $90K - $120K</p></div>

Editorial Enablement Manager

RELX Group

<div></div><div><div>Go-To-Market (GTM) Enablement Manager, Primary Research</div><div></div><div>
Are you passionate about driving GTM excellence through strategic enablement and cross-functional collaboration?</div><div></div><div>
Do you excel at working across diverse teams to develop and implement clear, impactful value propositions that resonate with customers and drive commercial success?</div><div></div><div>
About our Team</div><div>
A global leader in information and analytics, we help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Building on our publishing heritage, we combine quality information and vast data sets with analytics to support visionary science and research, health education and interactive learning, as well as exceptional healthcare and clinical practice. At Elsevier, your work contributes to the world's grand challenges and a more sustainable future. We harness innovative technologies to support science and healthcare to partner for a better world.</div><div></div><div>
About the Role</div><div>
The GTM Enablement Manager, Primary Research will lead the planning and execution of strategic projects to streamline and elevate the commercialization of primary research content. Reporting to the Director of Primary Research &ndash; Commercial Propositions, you will work closely with Research Sales, Marketing, Customer Success, STMJ, and other internal stakeholders to ensure a unified, simplified, and innovative GTM approach. Your efforts will support the team&rsquo;s goal to align messaging, optimize business models, and prepare for future monetization opportunities, including AI-driven initiatives.</div><div><br>
Responsibilities</div><ul><li><div>
GTM Strategy &amp; Execution: Leading initiatives around journal renewals, combined (Open Access, Read &amp; Publish) deals, new business propositions, and value articulation strategies. Develop and implement tools, playbooks, and messaging frameworks that enable sales and customer success teams to articulate our value proposition consistently and effectively.</div></li><li><div>
Cross-Functional Collaboration: Building strong partnerships across Research Sales, Customer Success, STMJ, Marketing, and other relevant teams to ensure GTM activities are aligned, coordinated, and impactful.</div></li><li><div>
Process Innovation &amp; Optimization: Identifying opportunities to innovate existing GTM processes, remove obstacles, and introduce best practices that enhance efficiency and effectiveness.</div></li><li><div>
Sales Enablement &amp; Value-Based Selling: Embed value-based selling practices across GTM activities, ensuring that teams consistently articulate and demonstrate the value proposition in customer engagements.</div></li></ul><div></div><div>
Requirements</div><ul><li><div>
Have a proven experience in GTM strategy and execution.</div></li><li><div>
Demonstrated ability to collaborate effectively across diverse functional teams and regions within a highly matrixed organization.</div></li><li><div>
Display exceptional business acumen and understanding of primary research, open access models, and related business dynamics.</div></li><li><div>
Experience in developing and delivering enablement programs, toolkits, and messaging frameworks.</div></li><li><div>
Excellent interpersonal, communication, and stakeholder management skills.</div></li><li><div>
Familiarity and experience with sales processes, value articulation, and customer engagement strategies are highly valued.</div></li></ul><br>
Primary Location Base Pay Range: Home based-New York $102,800 - $171,300.
 If performed in Maryland, the pay range is $98,100 - $163,500. If performed in New York City, the pay range is $107,400 - $179,100. If performed in Rochester, NY, the pay range is $88,700 - $147,900. If performed in Ohio, the pay range is $88,700 - $147,900.
U.S. National Pay Range: $93,400 - $155,700. Geographic differentials may apply in some locations to better reflect local market rates.<br>
This job is eligible for an annual incentive bonus.<br>
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer to our US full- and part-time employees working at least 20 hours or more per week:
 Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
 Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
 Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
 Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
 Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
 Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
 In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice<div><br>
We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our <div>Applicant Request Support Form</div> or please contact 1-855-833-5120.</div><div></div><div>
Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams <div>here</div>.</div><div></div><div>
Please read our <div>Candidate Privacy Policy</div>.</div><div></div><div>
We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.</div><div></div><div><i>
USA Job Seekers:</i></div><div><div>
EEO Know Your Rights</div>.</div></div><div></div>

Go-To-Market Enablement Manager, Primary Research

Elsevier

<div><p><b>Sr. Manager, Marketing Innovation &amp; AI</b></p>
<p><b>Transform the Future of Marketing at ADP</b></p>
<p>At ADP, we&rsquo;re reimagining how marketing works &mdash; where human creativity meets intelligent automation to drive certainty and performance in an evolving digital world. Join us to help shape the next era of marketing innovation powered by <b>Generative AI, automation</b>, and <b>agentic systems</b> that make our teams faster, smarter, and more creative.</p>
<p>As <b>Sr. Manager, Marketing Innovation &amp; AI</b>, you&rsquo;ll lead the design, experimentation, and adoption of AI-driven tools and processes that transform how ADP markets globally. You&rsquo;ll help teams across the organization unlock new levels of productivity, creativity, and precision &mdash; from campaign orchestration to content creation and measurement.</p>
<p>You&rsquo;ll also play a critical role in <b>supporting our Generative Engine Optimization (GEO) </b>efforts by ensuring our marketing organization has the right <b>platforms, workflows, and enablement programs </b>to maximize visibility and performance in the age of generative discovery.</p>
<p>This is a highly visible, cross-functional role that blends <b>marketing strategy, technology, and organizational change</b> to help ADP build one of the most advanced, future-ready marketing engines in the industry.</p>
<p><b>Key Responsibilities</b></p>
<ul><li><b>Shape the Future of Marketing Through AI Innovation</b></li>
<li><ul><li>Take direct, hands-on responsibility for designing, piloting, and scaling AI-powered tools and processes that enhance how marketing teams research, ideate, plan, create, and deliver work across ADP&rsquo;s global ecosystem.</li>
</ul></li></ul><ul><li>Partner closely with the GEO team to identify, test, and operationalize technologies and workflows that enable ADP&rsquo;s content to perform effectively in generative search environments.</li>
<li>Champion multimodal innovation&mdash;ensuring ADP&rsquo;s marketing ecosystem is equipped to optimize and distribute not only text-based content but also visual, audio, and interactive assets that strengthen discoverability and engagement in multimodal generative platforms.</li>
</ul><ul><li><b>Advance Agentic Systems and Workflows</b></li>
<li><ul><li>Drive the adoption and integration of emerging AI agents and automation frameworks into marketing processes.</li>
<li>Develop and implement scalable, responsible pathways for agentic systems to support content generation, tagging, campaign management, and insights.</li>
</ul></li><li><b>Build AI Enablement and Adoption Programs</b></li>
<li><ul><li>Develop structured enablement programs, playbooks, and proof-of-concept pilots.</li>
<li>Train and support marketing teams to build confidence and capability in using AI tools.</li>
</ul></li><li><b>Measure Innovation Impact</b></li>
<li><ul><li>Define and track metrics that demonstrate the impact of AI on marketing efficiency, creativity, and business outcomes.</li>
<li>Collect and analyze data to inform ongoing improvements.</li>
</ul></li><li><b>Collaborate Across Functions</b></li>
<li><ul><li>Work closely across Marketing, Technology, Data Analytics, and Legal/Compliance teams to ensure safe and scalable AI deployment.</li>
<li>Coordinate and manage tactical workflows and compliance checks.</li>
</ul></li></ul><ul><li><b>Champion a Culture of Continuous Learning</b>
<ul><li>Inspire curiosity and create space for experimentation &mdash; helping marketers stay ahead of rapid AI evolution while translating emerging technology into practical, everyday marketing applications.</li>
</ul></li></ul><p>#LI-CS5</p>
<p></p><p><b>Qualifications</b></p>
<ul><li>5+ years of experience in marketing, digital transformation, or marketing technology</li>
<li><b>Strategic understanding of Generative AI tools</b> (ChatGPT, Gemini, Claude, Copilot, etc.) and <b>enthusiasm for applying them to marketing use cases</b></li>
<li>Exposure to or curiosity about <b>agentic AI systems</b>, including autonomous or semi-autonomous agents and workflow orchestration tools</li>
<li>Demonstrated ability to <b>learn fast</b> and translate emerging technology into actionable business value</li>
<li><b>Experience leading marketing process design, enablement, or technology</b> implementation</li>
<li>Strong grasp of content structure, SEO, and digital experience principles</li>
<li>Exceptional communication and storytelling skills &mdash; <b>able to make complex ideas accessible to executives and non-technical teams</b></li>
<li>Proven track record of collaboration across global, matrixed organizations</li>
<li><b>Deep intellectual curiosity</b> and growth mindset &mdash; constantly exploring new tools, testing new ideas, and sharing insights with others</li>
<li>Comfort operating in ambiguity and driving clarity through research, iteration, and experimentation</li>
</ul><p>Role is hybrid out of an ADP office.</p><p></p>
<div>Base salary offers for this position may vary based on factors such as location, skills, and relevant experience. Some positions may include additional compensation in the form of bonus, equity or commissions. We offer the following benefits: Medical, Dental, Vision, Life Insurance, Matched Retirement Savings, Wellness Program, Short-and Long-Term Disability, Charitable Contribution Match, Holidays, Personal Days &amp; Vacation, Paid Volunteer Time Off, and more. The compensation for this role is USD $85,200.00 - USD $173,100.00 / Year*<br>
<br>
<ul><li>Actual compensation will not be less than the applicable minimum wage or minimum exempt salary requirement under federal, state and local laws.
</li></ul></div><p><b>A little about ADP:</b> We are a comprehensive global provider of cloud-based human capital management (HCM) solutions that unite HR, payroll, talent, time, tax and benefits administration and a leader in business outsourcing services, analytics, and compliance expertise. We believe our people make all the difference in cultivating a down-to-earth culture that embraces our core values, welcomes ideas, encourages innovation, and values belonging. We've received recognition for our work by many esteemed organizations, learn more at ADP Awards and Recognition.</p>
<p><b>Diversity, Equity, Inclusion &amp; Equal Employment Opportunity at ADP:</b> ADP is committed to an inclusive, diverse and equitable workplace, and is further committed to providing equal employment opportunities regardless of any protected characteristic including: race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, protected veteran status or disability. Hiring decisions are based upon ADP&rsquo;s operating needs, and applicant merit including, but not limited to, qualifications, experience, ability, availability, cooperation, and job performance.</p>
<p><b>Ethics at ADP:</b> ADP has a long, proud history of conducting business with the highest ethical standards and full compliance with all applicable laws. We also expect our people to uphold our values with the highest level of integrity and behave in a manner that fosters an honest and respectful workplace. Click https://jobs.adp.com/life-at-adp/ to learn more about ADP&rsquo;s culture and our full set of values.</p></div>

Sr. Manager, Marketing Innovation & AI

Sunday

<div><h1 class="jobSectionHeader"><b>Demand Generation Manager (US)</b></h1><p><b>
Location:</b> New York or Atlanta | <b>Department:</b> Marketing | <b>Type:</b> Full-time</p><h3 class="jobSectionHeader"><b><br>
About sunday</b></h3><p>
sunday is the fastest way to pay in restaurants. With one QR code, guests pay in 10 seconds. Restaurants turn tables faster, increase tips, and collect valuable guest data.</p><p>
We&rsquo;re live in thousands of restaurants across the US, UK, and France &mdash; and the <b>US is our #1 growth opportunity</b>. To unlock it, we need to build a scalable, data-driven inbound engine that fuels our SDR and AE teams with qualified pipeline.</p><p>
That&rsquo;s where you come in.</p><h3 class="jobSectionHeader"><b><br>
 Mission</b></h3><p>
As <b>Demand Generation Manager (US)</b>, you&rsquo;ll own sunday&rsquo;s digital acquisition and inbound growth strategy &mdash; from paid media to SEO, email, and LinkedIn. Your goal: <b>turn marketing spend into measurable pipeline and revenue</b>.</p><p>
You&rsquo;ll build campaigns that capture attention, generate qualified meetings, and directly impact topline growth. You&rsquo;ll work cross-functionally with Sales, RevOps, and Content to align every dollar spent with pipeline performance.</p><p><b><br>
 What You&rsquo;ll Do</b></p><p><b><br>
1. Build and Execute the US Demand Gen Engine</b></p><ul><li>
Own the US demand generation roadmap and performance metrics.</li><li>
Plan, launch, and optimize multi-channel campaigns (Google, Meta, LinkedIn, YouTube, SEO, email).</li><li>
Test new acquisition plays and local partnerships to drive awareness and lead flow in key US cities.</li></ul><p><b><br>
2. Drive Pipeline and Revenue Impact</b></p><ul><li>
Deliver consistent flow of qualified leads (MQLs  SQLs  Opportunities).</li><li>
Track CAC, CPL, EMNR, and marketing-sourced pipeline.</li><li>
Run continuous A/B testing to improve conversion rates and cost efficiency.</li><li>
Partner with Sales and SDR teams to maximize MQL-to-meeting conversion.</li></ul><p><b><br>
3. Own Analytics, Tools, and Enablement</b></p><ul><li>
Build dashboards to measure pipeline contribution, channel performance, and ROI.</li><li>
Manage tools like Salesforce, GA4, LinkedIn Ads.</li><li>
Collaborate with RevOps to refine lead routing, scoring, and reporting accuracy.</li></ul><p><b><br>
4. Lead Creative and Messaging Strategy</b></p><ul><li>
Partner with Content, Product Marketing, and Design to produce high-performing ads, landing pages, and lead magnets.</li><li>
Localize messaging for the US restaurant market &mdash; bold, clear, and ROI-focused.</li><li>
Develop playbooks that can be replicated across regions as we scale.</li></ul><p></p><h3 class="jobSectionHeader"><b><br>
 Your Success Metrics</b></h3><ul><li><b>
Pipeline:</b> Marketing-sourced and influenced revenue ($)</li><li><b>
Efficiency:</b> Cost per Lead (CPL), CAC, EMNR, Payback Period</li><li><b>
Volume:</b> MQLs and Qualified Meetings per Month</li><li><b>
Quality:</b> MQL  SQL  Opportunity conversion rate</li><li><b>
Engagement:</b> Growth in organic sessions, ad CTR, and lead magnet performance</li></ul><p></p><h3 class="jobSectionHeader"><b><br>
 What You Bring</b></h3><ul><li>
3+ years in <b>demand generation, growth, or performance marketing</b>, ideally in B2B SaaS or restaurant-tech.</li><li>
Proven ability to manage and scale <b>multi-channel acquisition</b> (SEO, paid, social, email).</li><li>
Strong analytical skills &mdash; expert in funnel metrics, attribution, and A/B testing.</li><li>
Hands-on experience with <b>Salesforce, GA4, Looker, Google Ads, and LinkedIn Campaign Manager.</b></li><li>
Highly autonomous, structured, and data-driven.</li><li>
Comfortable working at high speed, with clear KPIs and fast iteration cycles.</li><li>
Bonus: Experience in hospitality or SMB market</li></ul><p></p><h3 class="jobSectionHeader"><b><br>
 What&rsquo;s in It for You</b></h3><ul><li><b>
Competitive package:</b> $110K&ndash;$140K + equity.</li><li><b>
Impact:</b> Build sunday&rsquo;s US demand engine from the ground up with the strong support of the European infrastructure.</li><li><b>
Growth:</b> Path to Head of Marketing US within 12&ndash;18 months.</li><li><b>
Collaboration:</b> Work closely with Sales, RevOps, and US leadership.</li><li><b>
Culture:</b> Fast-paced, feedback-driven, and deeply mission-oriented.</li><li><b>
Location:</b> NYC or Atlanta.</li></ul><p></p><h3 class="jobSectionHeader"><b><br>
 Why Join sunday</b></h3><ul><li>
Help define how restaurants grow and engage guests through technology.</li><li>
Build campaigns that directly translate to revenue.</li><li>
Operate with autonomy, creativity, and data as your compass.</li><li>
Join a company scaling fast with purpose, precision, and heart.</li></ul></div><p></p>

Demand Generation Manager

Zendesk

<div><h2 class="jobSectionHeader"><b>Job Description
</b></h2><p></p><h1 class="jobSectionHeader"><b>Startup Marketing Manager
</b></h1><p></p><p><b>About Zendesk for Startups
</b></p><p>Zendesk for Startups empowers startups to scale and thrive by delivering best-in-class customer experience solutions. With over 160,000 customers globally, we&rsquo;ve supported trailblazing companies such as Slack, Uber, Instacart, Canva, Nubank, Limebike, and Deliveroo from their earliest stages. Our mission is to drive sustainable startup growth through strategic partnerships, vibrant community engagement, and innovative go-to-market programs.<br>
</p><p></p><br>
<p><b>About the role
</b></p><p>As the Startup Marketing Manager you will play a pivotal role in elevating Zendesk for Startups' presence by delivering targeted, valuable content and digital campaigns that educate startups on our product capabilities and support scalable CX growth. You will own an end-to-end content and digital marketing strategy aligned with Zendesk&rsquo;s startup positioning to engage startups at every stage&mdash;from top-of-funnel awareness to onboarding nurture and sales enablement.
</p><p></p><p>We&rsquo;re looking for a strategic marketer and creative storyteller who deeply understands startup audiences and can lead integrated marketing programs that accelerate global startup acquisition, activation, and loyalty.
</p><p></p><p><b>What You&rsquo;ll Be Doing
</b></p><p>Content Strategy &amp; Creative Development
</p><ul><li><p>Refine and articulate a clear, compelling value proposition and messaging that shows why startups should choose Zendesk&rsquo;s scalable, flexible, AI-driven CX platform.
</p></li><li><p>Own and develop the global startup content strategy to engage startups across all stages&mdash;from awareness to onboarding nurture and sales enablement. This includes onboarding content, customer success stories, thought leadership, product positioning, production/solution content, industry reports, newsletters, and SEO-optimized content across mixed media (written, video, podcasts).
</p></li><li><p>Collaborate closely with product marketing, performance marketing, and regional partner teams to create content aligned with startup needs and evolving market trends.
</p></li></ul><p></p><p>Organic Social Media Planning &amp; Implementation
</p><ul><li><p>Develop and execute the organic social media strategy to engage, grow, and nurture startup communities worldwide as part of the global content plan.
</p></li><li><p>Produce, manage, and schedule regular social content primarily on LinkedIn to build brand affinity and community involvement, with plans to expand to platforms like Reddit.
</p></li><li><p>Respond to community interactions and track social metrics to continuously optimize engagement and reach.
</p></li><li><p>Coordinate social campaigns with paid media efforts for cohesive messaging and maximum impact.
</p></li></ul><p></p><p>Digital Campaign Management
</p><ul><li><p>Plan, launch, and optimize global paid media campaigns (search, social, retargeting, ABM) to drive startup acquisition and activation.
</p></li><li><p>Manage agency/vendor relationships, providing strategic guidance and overseeing creative assets and targeting.
</p></li><li><p>Analyze campaign performance to improve ROI and scale successful tactics.
</p></li><li><p>Oversee paid campaign budgets, timelines, and cross-team coordination.
</p></li></ul><p></p><p>Cross-Functional Collaboration &amp; Global Execution
</p><ul><li><p>Partner closely with regional teams to ensure localized relevance, translation, and efficient campaign rollouts.
</p></li><li><p>Drive alignment and integration with cross-functional marketing teams to embed startup messaging and stories into global industry reports, marketing campaigns, and other initiatives.
</p></li></ul><p></p><p><b>What You&rsquo;ll Bring
</b></p><p>Basic Qualifications:
</p><ul><li><p>6+ years of relevant work experience in digital marketing, content strategy, startup marketing, or related roles, preferably within B2B SaaS, CX, or technology industries.
</p></li><li><p>Proven ability to develop and execute comprehensive content and digital marketing strategies that drive brand awareness, engagement, and pipeline growth.
</p></li><li><p>Strong writing and storytelling skills, with experience creating tailored content for startup and B2B audiences.
</p></li><li><p>Ability to create and manage multi-format content, including written articles, video scripts, and podcasts.
</p></li><li><p>Experience managing organic social media channels, including content calendars, community management, and performance tracking.
</p></li><li><p>Experience managing paid media campaigns, working directly or through agencies, with a focus on acquisition and ROI optimization.
</p></li><li><p>Competence using marketing and analytics tools such as Tableau, Google Analytics, or similar platforms to measure and improve campaign performance.
</p></li><li><p>Excellent project management skills, capable of juggling multiple initiatives and stakeholders simultaneously.
</p></li><li><p>Strong collaboration and communication skills, with experience working across global teams and time zones.
</p></li><li><p>Passion for startups, innovation, and technology-driven growth.
</p></li></ul><p></p><p>Nice to haves:
</p><ul><li><p>Experience as a founder, at an accelerator or in venture capital.
</p></li><li><p>Direct experience working with venture capital firms, accelerators, or startup incubators.
</p></li><li><p>Hands-on experience with Zendesk products, CRM tools (Salesforce, Airtable), or startup-focused GTM motions.
</p></li><li><p>Exposure to global markets and cultural nuances within startup ecosystems across different regions.
</p></li></ul><p></p>The US annualized base salary range for this position is $124,000.00-$186,000.00. This position may also be eligible for bonus, benefits, or related incentives. While this range reflects the minimum and maximum value for new hire salaries for the position across all US locations, the offer for the successful candidate for this position will be based on job related capabilities, applicable experience, and other factors such as work location. Please note that the compensation details listed in US role postings reflect the base salary only (or OTE for commissions based roles), and do not include bonus, benefits, or related incentives.
<p><b>The intelligent heart of customer experience
</b></p><p>Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.
</p><p></p><p>Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working, enables us to purposefully come together in person, at one of our many Zendesk offices around the world, to connect, collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.
</p><p></p><p>As part of our commitment to fairness and transparency, we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position, in accordance with Company guidelines and applicable law.
</p><p></p><p>Zendesk is an equal opportunity employer, and we&rsquo;re proud of our ongoing efforts to foster global diversity, equity, &amp; inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race, color, religion, national origin, age, sex, gender, gender identity, gender expression, sexual orientation, marital status, medical condition, ancestry, disability, military or veteran status, or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law, please click here .
</p><p></p><p>Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application, complete any pre-employment testing, or otherwise participate in the employee selection process, please send an e-mail to peopleandplaces@zendesk.com with your specific accommodation request.</p></div>

Startup Marketing Manager

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