marketing associate Jobs in Mangaluru India

marketing associate

marketing executive - campaign reporting and analytics Jobs in Mangaluru India

marketing executive - campaign reporting and analytics

marketing executive campaign reporting and analytics

Gallagher

<div>
 
 Introduction
 
 
 
 We believe that every candidate brings something special to the table, including you! So, even if you feel that you&rsquo;re close but not an exact match, we encourage you to apply. We&rsquo;d be thrilled to receive applications from exceptional individuals like yourself.
 
 
 Gallagher, a global industry leader in insurance, risk management, and consulting services, boasts a team of over 50,000 professionals worldwide. Our culture, known as "The Gallagher Way," is driven by shared values and a passion for excellence. At the heart of our global operations, the Gallagher Center of Excellence (GCoE) in India, founded in 2006, upholds the values of quality, innovation, and teamwork. With 10,000+ professionals across five India locations, GCoE is where knowledge-driven individuals make a significant impact and build rewarding, long-term careers.
 
 
 
 Overview
 
 
 
 Are you looking for a new challenge in marketing? We're on the lookout for a dynamic and enthusiastic Marketing Executive to join our marketing teams in the UK.
 
 
 You'll be working with marketing colleagues and key stakeholders across Gallagher to deliver revenue through our campaigns and enhance the customer experience. We&rsquo;re looking for a data-driven individual who can analyse and interrogate engagement across multiple channels and provide insight to boost our marketing performance.
 
 
 With excellent attention to detail and the ability to prioritise your workload, this role would suit an adaptable and motivated individual. If you're passionate about marketing and eager to make a difference, we'd love to hear from you!
 
 
 
 How You'll Make An Impact
 
 
 
 
 Responsibilities
 
 :
 
 
 <ul>
 <li>
 Work with our in-house teams to support the objectives of retention, nurture and lead generation.
 </li>
 <li>
 Monitor and report on campaign performance, email KPIs and lead data to provide insights to optimise campaigns and improve conversion rates
 </li>
 <li>
 Measure and interrogate data from multiple channels to measure engagement and provide insight into the customer experience
 </li>
 <li>
 Analyse data from our performance dashboards to provide insight for future campaigns
 </li>
 <li>
 Ensure monthly and quarterly reports are produced to deadlines (split across multiple divisions)
 </li>
 <li>
 Build and own campaign dashboards
 </li>
 <li>
 Provide insight to our sales teams
 </li>
 <li>
 Update marketing collateral
 </li>
 <li>
 Arrange printed marketing and event support
 </li>
 <li>
 Provide proofreading support as required
 </li>
 <li>
 Monitor and respond to Trustpilot reviews for Ireland
 </li>
 <li>
 Build new web/content pages (system Foleon - easy drag and drop options).
 
 
 </li>
 </ul>
 
 About You
 
 
 
 
 Qualifications
 
 :
 
 
 <ul>
 <li>
 Strong analytical skills with the ability to interpret data and make data-driven decisions
 </li>
 <li>
 Proficient in Excel, Word and PowerPoint
 </li>
 <li>
 CRM experience (Salesforce)
 </li>
 <li>
 Understanding of digital marketing strategies and techniques.
 </li>
 <li>
 Excellent written and verbal communication skills.
 </li>
 <li>
 Experience in financial services would be an advantage.
 </li>
 <li>
 Ability to work independently and as part of a team, managing multiple projects simultaneously.
 
 
 </li>
 </ul>
 
 Additional Information
 
 
 
 
 We value inclusion and diversity
 
 
 
 Inclusion and diversity (I&amp;D) is a core part of our business, and it&rsquo;s embedded into the fabric of our organization. For more than 95 years, Gallagher has led with a commitment to sustainability and to support the communities where we live and work.
 
 
 Gallagher embraces our employees&rsquo; diverse identities, experiences and talents, allowing us to better serve our clients and communities. We see inclusion as a conscious commitment and diversity as a vital strength. By embracing diversity in all its forms, we live out The Gallagher Way to its fullest.
 
 
 Gallagher believes that all persons are entitled to equal employment opportunity and prohibits any form of discrimination by its managers, employees, vendors or customers based on race, color, religion, creed, gender (including pregnancy status), sexual orientation, gender identity (which includes transgender and other gender non-conforming individuals), gender expression, hair expression, marital status, parental status, age, national origin, ancestry, disability, medical condition, genetic information, veteran or military status, citizenship status, or any other characteristic protected (herein referred to as &ldquo;protected characteristics&rdquo;) by applicable federal, state, or local laws.
 
 
 Equal employment opportunity will be extended in all aspects of the employer-employee relationship, including, but not limited to, recruitment, hiring, training, promotion, transfer, demotion, compensation, benefits, layoff, and termination. In addition, Gallagher will make reasonable accommodations to known physical or mental limitations of an otherwise qualified person with a disability, unless the accommodation would impose an undue hardship on the operation of our business.
</div>

Marketing Executive - Campaign Reporting and Analytics

TECEZE

<div>
 
 
 Job Title:
 
 Digital Marketing Manager
 
 
 
 Location:
 
 Bangalore / Chennai
 
 
 
 Experience Required:
 
 5 to 8 years
 
 
 
 Industry:
 
 Digital Marketing / Advertising / IT Services
 
 
 
 Client Focus:
 
 
 USA &amp; UK-based clients
 
 
 
 
 Job Summary:
 
 
 
 We are seeking a results-driven and strategic
 
 Digital Marketing Manager
 
 with a proven track record of managing and delivering performance-driven campaigns for clients based in the USA and UK. The ideal candidate will lead end-to-end digital marketing initiatives, manage cross-functional teams, and maintain strong client relationships with a focus on ROI, lead generation, and brand visibility across digital platforms.
 
 
 
 Key Responsibilities:
 
 
 
 
 Client Strategy &amp; Relationship Management
 
 
 <ul>
 <li>
 Understand business goals of US/UK clients and create tailored digital marketing strategies.
 </li>
 <li>
 Act as the primary point of contact for assigned international accounts.
 </li>
 <li>
 Present digital marketing plans, performance reports, and insights to stakeholders regularly.
 </li>
 <li>
 Manage expectations and ensure high levels of client satisfaction and retention.
 </li>
 </ul>
 
 
 Campaign Planning &amp; Execution
 
 
 <ul>
 <li>
 Develop and execute integrated digital campaigns across SEO, SEM, Paid Social, Email Marketing, Display, Content Marketing, and more.
 </li>
 <li>
 Plan and optimize campaigns for performance metrics such as CPL, CPA, ROAS, CTR, and engagement.
 </li>
 <li>
 Oversee the creation of ad creatives, copywriting, and content calendars aligned with client brand messaging and compliance requirements.
 </li>
 </ul>
 
 
 Team &amp; Project Management
 
 
 <ul>
 <li>
 Lead a team of SEO specialists, PPC experts, social media managers, designers, and content writers.
 </li>
 <li>
 Assign tasks, set deadlines, and monitor deliverables to ensure timely execution.
 </li>
 <li>
 Collaborate with creative and tech teams for website enhancements, landing pages, A/B testing, and funnel optimization.
 </li>
 </ul>
 
 
 Analytics &amp; Reporting
 
 
 <ul>
 <li>
 Monitor, analyze, and report on campaign KPIs using tools like Google Analytics, GA4, Search Console, SEMrush, Ahrefs, Meta Ads Manager, LinkedIn Campaign Manager, HubSpot, etc.
 </li>
 <li>
 Identify opportunities for campaign optimization and growth.
 </li>
 <li>
 Create weekly/monthly reports with insights and actionable recommendations.
 </li>
 </ul>
 
 
 Market Research &amp; Trend Analysis
 
 
 <ul>
 <li>
 Stay updated with the latest digital marketing trends, algorithms, and tools&mdash;especially for the US and UK markets.
 </li>
 <li>
 Conduct competitor and audience research to inform campaign strategies.
 </li>
 </ul>
 
 
 Required Skills &amp; Experience:
 
 
 <ul>
 <li>
 5+ years of hands-on digital marketing experience, with at least 2 years managing international clients (US/UK).
 </li>
 <li>
 Strong expertise in
 
 Google Ads, Meta Ads, LinkedIn Ads, SEO, Google Analytics, HubSpot or similar CRM tools
 
 .
 </li>
 <li>
 Experience with
 
 B2B and B2C
 
 marketing models.
 </li>
 <li>
 Excellent project management and team leadership skills.
 </li>
 <li>
 Strong English communication and presentation skills.
 </li>
 <li>
 Familiarity with data privacy laws and ad policies applicable in the US/UK (e.g., GDPR, CCPA).
 </li>
 </ul>
 
 
 Preferred Qualifications:
 
 
 <ul>
 <li>
 Bachelor&rsquo;s/Master&rsquo;s degree in Marketing, Business, Communications, or related field.
 </li>
 <li>
 Google Ads and Analytics Certification.
 </li>
 <li>
 HubSpot, Meta Blueprint, or LinkedIn Ads Certification is a plus.
 </li>
 <li>
 Experience working in an agency setup with multiple concurrent projects.
 </li>
 </ul>
 
 
</div>

Digital Marketing Manager

Publicis Media

<div>
 
 
 About the Role
 
 
 
 We are looking for a detail-oriented
 
 Junior Analyst
 
 to join our team. The ideal candidate should be good with numbers, comfortable working on Excel/Sheets, and eager to learn data-driven decision making. This is a great opportunity for someone starting their career in analytics or digital/media operations.
 
 
 
 Key Responsibilities
 
 
 <ul>
 <li>
 Collect, clean and organize data from various internal sources
 </li>
 <li>
 Support the team with daily/weekly/monthly reporting
 </li>
 <li>
 Analyse campaign or business performance to identify trends and insights
 </li>
 <li>
 Maintain dashboards and update trackers regularly
 </li>
 <li>
 Assist in preparing presentations and performance summaries
 </li>
 <li>
 Coordinate with internal teams for data requirements
 </li>
 <li>
 Ensure accuracy and quality in all reports and data outputs
 </li>
 </ul>
 
 
 Requirements
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree in Business, Marketing, Statistics, Economics, or related fields
 </li>
 <li>
 Strong proficiency in
 
 Excel/Google Sheets
 
 </li>
 <li>
 Basic understanding of data analysis concepts
 </li>
 <li>
 Good communication and problem-solving skills
 </li>
 <li>
 Ability to work with multiple stakeholders and meet deadlines
 </li>
 <li>
 Eagerness to learn digital/media tools, analytics platforms, and reporting systems
 </li>
 </ul>
 
 
 Good to Have (Optional)
 
 
 <ul>
 <li>
 Familiarity with Google Analytics, Power BI, or similar tools
 </li>
 <li>
 Internship experience in analytics, digital marketing, or media
 </li>
 <li>
 Knowledge of basic SQL (not mandatory)
 </li>
 </ul>
 
 
 Why Join Us?
 
 
 <ul>
 <li>
 Opportunity to learn hands-on from an experienced team
 </li>
 <li>
 Growth path towards Analyst / Senior Analyst roles
 </li>
 <li>
 Exposure to digital platforms, performance marketing, and data tools
 </li>
 </ul>
 
 
</div>

Junior Analyst

Ample

<div>
 
 
 About Ample:
 
 
 
 
 
 
 With a rich legacy spanning over two decades in enterprise and premium retail, Ample stands as a forefront technology and premium retail leader in India. Our enterprise business addresses the intricate technology needs of corporate clients, while our retail outlets cater to the individual consumer's desires. A trailblazer in IT retail, Ample introduced Imagine in 2004, India's pioneering store dedicated to all things Apple. Our retail footprint extends across India through more partnerships with esteemed brands like Bose, Under Armour, and ASICS. Presently, we operate a network of 100+ stores spread across 30 cities, serving the diverse needs of over 1 million retail customers. In the enterprise domain, we deliver comprehensive end-to-end device lifecycle management and tailored technology solutions to a clientele exceeding 1500 customers. By merging innovation with profound industry expertise, Ample provides clients with bespoke solutions, empowering them to attain a competitive advantage in their respective business landscapes.
 
 
 
 
 
 
 
 
 
 Profile Overview:
 
 
 
 
 
 
 Looking for a result-oriented and hands-on Digital Marketing Specialist to lead our digital marketing initiatives and accelerate growth across channels. The ideal candidate will have strong expertise in performance marketing, SEO, analytics, and campaign strategy
 
 
 across Google and Meta platforms.
 
 
 
 
 
 
 Key Responsibilities:
 
 
 <ul>
 <li>
 Plan, implement, and manage SEO, SEM, Display, and Social Media campaigns (Meta, Google Ads, LinkedIn, etc.)
 </li>
 <li>
 Own and optimize paid media performance, tracking KPIs such as CTR, CPL, ROAS, CAC, and conversions
 </li>
 <li>
 Drive organic traffic growth via on-page and off-page SEO best practices
 </li>
 <li>
 Manage analytics and tracking via Google Analytics 4 (GA4), Google Tag Manager (GTM), and UTM parameters
 </li>
 <li>
 Collaborate with design/content teams to develop ad creatives, landing pages, and campaign assets
 </li>
 <li>
 Monitor campaign performance and generate regular performance reports and insights
 </li>
 <li>
 Conduct A/B testing on creatives, copy, and audience segments
 </li>
 <li>
 Stay updated with digital trends, platform updates, and algorithm changes
 </li>
 <li>
 Execute lead generation and retargeting campaigns
 </li>
 </ul>
 
 
 
 
 
 Requirements:
 
 
 <ul>
 <li>
 Minimum 3 years of hands-on experience in Digital Marketing
 </li>
 <li>
 Proficiency in Google Ads, Meta Ads Manager, GA4, GTM, and SEO tools (Ahrefs, SEMrush, Search Console)
 </li>
 <li>
 Strong understanding of campaign optimization, bidding strategies, audience targeting, and funnel conversion
 </li>
 <li>
 Proven experience in both performance and organic marketing
 </li>
 <li>
 Experience in reporting dashboards and tools like Data Studio or Looker
 </li>
 <li>
 Strong analytical skills and a data-driven mindset
 </li>
 <li>
 Good command over English (written &amp; verbal)
 </li>
 <li>
 Self-starter attitude with the ability to manage campaigns end-to-end
 </li>
 </ul>
 
 
 
 
 
 Good to Have:
 
 
 <ul>
 <li>
 Certification in Google Ads or Meta Blueprint
 </li>
 <li>
 Experience with on platforms like Mailchimp, Zoho, Bik.Ai, or Limechat
 </li>
 <li>
 Knowledge of landing page builders like Unbounce or Webflow
 </li>
 </ul>
 
 
</div>

Digital Marketing Specialist

Infosys

<div>
 
 
 Job Profile: Marketing Analyst
 
 
 
 
 
 
 
 Location: Bangalore &ndash; Ecity Campus
 
 
 
 
 
 
 The Marketing Analyst will assist in developing, implementing, and analyzing marketing strategies to drive learner engagement which includes, initiation, consumption and completion of learning content / courses for Infosys Springboard. This role requires strong analytical abilities, creativity, and a keen sense of edtech market trends to ensure the offerings reach their intended audience effectively. This role collaborates with cross-functional teams and assists in managing campaigns, budgets, and vendor relationships to achieve the ESG objectives of Infosys Springboard.
 
 
 
 
 
 
 Core Responsibilities:
 
 
 
 &middot; Assist in planning and executing marketing campaigns (digital, print, events, etc.).
 
 
 &middot; Conduct market research and analyze trends to identify opportunities and threats.
 
 
 &middot; Coordinate with creative teams, agencies, and vendors to deliver marketing materials on schedule.
 
 
 &middot; Monitor campaign performance and analyze reports
 
 
 &middot; Support the development of marketing collateral and presentations.
 
 
 &middot; Participate in organizing promotional events and product launches.
 
 
 &middot; Assist with communications and audience engagement initiatives.
 
 
 &middot; Ensure brand consistency across all marketing channels and materials.
 
 
 
 
 
 
 Essential Skills and Qualifications:
 
 
 
 &middot; Marketing Knowledge: Understanding of marketing principles, strategies, and tactics.
 
 
 &middot; Communication Skills: Excellent verbal and written communication abilities to convey ideas clearly.
 
 
 &middot; Analytical Thinking: Strong ability to analyze data, interpret metrics, and generate actionable insights.
 
 
 &middot; Digital Marketing: Familiarity with digital marketing tools, SEO/SEM, email marketing, and social media platforms.
 
 
 &middot; Project Management: Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines.
 
 
 &middot; Teamwork: Collaborative mindset and ability to work effectively with cross-functional teams.
 
 
 &middot; Attention to Detail: Meticulous in reviewing marketing materials and ensuring accuracy.
 
 
 &middot; Technical Proficiency: Skilled in Microsoft Office Suite (Word, Excel, PowerPoint) and creative tools (Canva, figma, Adobe creative suit). Good to know: marketing software (e.g., HubSpot, Google Analytics).
 
 
 &middot; Adaptability: Comfortable working in a fast-paced, changing environment
 
 
 &middot; Attitude of learning, delegating and working as a team, ranks the highest!
 
 
 
 
 
 
 Educational Background
 
 :
 
 
 Master&rsquo;s degree in Marketing, Business Administration, Communications, or a related field is typically required.
 
 
 
 
 
 
 Experience
 
 :
 
 
 Prior experience in marketing, sales support, or administrative roles is often preferred.
 
 
 
 
 
 
 Skill List:
 
 
 
 &middot; Campaign Planning and execution
 
 
 &middot; Brand Management
 
 
 &middot; Digital marketing
 
 
 &middot; Content creation and strategy
 
 
 &middot; Market research and consumer insights
 
 
 &middot; Marketing analytics and reporting
 
 
 &middot; Email marketing
 
 
 &middot; Event management
 
 
 
</div>

Marketing Analyst-Infosys Springboard

PwC Acceleration Center India

<div>
 At PwC, our people in customer consulting specialise in providing consulting services focused on customer-related strategies and initiatives. These individuals analyse client needs, develop customer-centric solutions, and offer guidance and support to help clients enhance their customer experience and drive business growth. In customer marketing at PwC, you will specialise in providing consulting services focused on customer-centric marketing strategies. You will analyse customer behaviour, develop targeted marketing campaigns, and offer guidance and support to help clients optimise their marketing efforts, improve customer engagement, and drive revenue growth.
 
 
 Driven by curiosity, you are a reliable, contributing member of a team. In our fast-paced environment, you are expected to adapt to working with a variety of clients and team members, each presenting varying challenges and scope. Every experience is an opportunity to learn and grow. You are expected to take ownership and consistently deliver quality work that drives value for our clients and success as a team. As you navigate through the Firm, you build a brand for yourself, opening doors to more opportunities.
 
 
 
 Skills
 
 
 
 Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to:
 
 
 <ul>
 <li>
 Apply a learning mindset and take ownership for your own development.
 </li>
 <li>
 Appreciate diverse perspectives, needs, and feelings of others.
 </li>
 <li>
 Adopt habits to sustain high performance and develop your potential.
 </li>
 <li>
 Actively listen, ask questions to check understanding, and clearly express ideas.
 </li>
 <li>
 Seek, reflect, act on, and give feedback.
 </li>
 <li>
 Gather information from a range of sources to analyse facts and discern patterns.
 </li>
 <li>
 Commit to understanding how the business works and building commercial awareness.
 </li>
 <li>
 Learn and apply professional and technical standards (e.g. refer to specific PwC tax and audit guidance), uphold the Firm's code of conduct and independence requirements.
 
 
 </li>
 </ul>
 
 PwC US ADVISORY &ndash; CSX &ndash; Sales, Service &amp; Marketing
 
 
 
 The Commercial &amp; Service Excellence platform helps clients transform how they engage, sell to, and serve their customers through strategy, operations, and technology. From optimizing go-to-market strategies to delivering and managing Salesforce and Dynamics platforms, the offering enables end-to-end commercial transformation. Whether modernizing sales, marketing, e-commerce or customer service functions, Commercial and Service Excellence equips teams to create connected customer experiences, drive revenue growth, and sustain performance through managed services.
 
 
 Our Sales, Service &amp; Marketing practice team, which is part of CSX, focuses on modernizing commercial functions across marketing, sales, and service to drive profitable growth and customer engagement. Combines strategy, operations, and technology&mdash;including Dynamics, enabling apps, and contact center platforms&mdash;to transform how clients activate and scale in the market.
 
 
 
 OFFERING OVERVIEW: MARKETING OPERATIONS
 
 
 
 Marketing Operations provides process and execution support around core marketing operations, including media management, advertising, 3rd party spend, marketing technology, demand generation, market research, consumer insights, product marketing. Supports process excellence and design alongside marketing &amp; commerce technology implementations. Sub-offerings include Marketing Operations - Salesforce, Marketing Operations - Other Technologies (e.g., Adobe).
 
 
 
 Knowledge Preferred
 
 
 
 POSITION REQUIREMENTS &ndash;
 
 Experienced Associate / Senior Associate
 
 
 
 
 Role
 
 
 
 We are looking for highly motivated and skilled business-first, tech-native professionals to join our Marketing Operations excellence consulting team. This is a hands-on consulting role suited for individuals who can bring strategic thought leadership across people, process &amp; technology initiatives in a fast-paced cross-functional global environment. Ideal candidates will have:
 
 
 <ul>
 <li>
 Relevant experience in Marketing strategy, Campaign-to-Lead Process design, MarTech solution architecture and implementation of marketing technology solutions as a business analyst or program manager, preferably in a B2B environment.
 </li>
 <li>
 Understanding of marketing operations frameworks, customer journey mapping, experience design, governance structures, and performance metrics.
 </li>
 <li>
 Familiarity with marketing and advertising processes &amp; systems, including digital campaign management, CRM, lead nurturing, and funnel optimization.
 </li>
 <li>
 Hands - on experience as a Business Analyst/ Functional lead in one or more Marketing Operations priority areas:
 </li>
 <li>
 Marketing automation Process &amp; use of tools such as Salesforce Marketing Cloud, Marketo Engage, Adobe Journey Optimizer, HubSpot, Oracle Eloqua or similar platforms to drive personalized marketing communications across multiple channels and surfaces.
 </li>
 <li>
 Customer Data Design and use of CDP platforms such as Salesforce Data Cloud, Adobe Experience Platform / Real-time CDP, Treasure data or similar platforms to drive effective audience segmentation and personalization.
 </li>
 <li>
 Media Planning, buying and mix-modelling to drive effective growth through performance marketing.
 </li>
 <li>
 Digital Commerce process &amp; use of tools such as Adobe Commerce, SAP Hybris, Salesforce B2B commerce cloud to drive low-touch/ no-touch revenue stream.
 </li>
 <li>
 Understanding of integration points between MarTech platforms, CRM systems, eCommerce portals and analytics tools.
 </li>
 <li>
 Demonstrated history of leveraging emerging marketing trends, tools and best practices including AI use-cases to drive innovation.
 </li>
 <li>
 Strong critical thinking and problem-solving abilities.
 </li>
 <li>
 Clear and impactful verbal and written communication and presentation skills engaging both technical and non-technical stakeholders.
 </li>
 <li>
 Ability to leverage data analysis and analytics to inform decisions and optimize outcomes.
 </li>
 <li>
 Exposure to clients/ stakeholders in a global environment.
 
 
 </li>
 </ul>
 
 Skills Preferred
 
 
 
 Candidates should be able to demonstrate extensive customer transformation consulting abilities within a project team that includes the following:
 
 
 
 Strategy &amp; Design Engagements
 
 
 
 <ul>
 <li>
 Work with high-profile onshore client stakeholders to help drive excellence across Marketing Operations function.
 </li>
 <li>
 Conduct People-Process-Technology current state assessment and design future state Marketing Operating model and capability roadmap.
 </li>
 <li>
 Develop and optimize end-to-end marketing and advertising process workflows spanning digital campaigns, demand generation, CRM integration, lead management, sales funnel enhancement, data platforms optimization and personalization.
 </li>
 <li>
 Experience with GenAI tools to assist in creating campaign briefs, email copy, social media posts, and dynamic ad variants at scale.
 </li>
 <li>
 Leverage Marketing Analytics tools to optimize third-party marketing spend, media-mix and advertising strategies through data-driven insights.
 </li>
 <li>
 Create documentation, playbooks, and reusable frameworks to promote process consistency and scalability.
 </li>
 <li>
 Work with marketing and sales teams to align on KPIs and reporting standards.
 </li>
 <li>
 Support the planning and delivery of market research and consumer insight initiatives.
 
 
 </li>
 </ul>
 
 Implementation &amp; Optimization Engagements
 
 
 
 <ul>
 <li>
 Play the role of Business Analyst/ Project Manager for marketing technologies implementation projects including Salesforce Marketing Cloud &amp; Data Cloud, Adobe Experience Cloud, Google Analytics, and other leading tools.
 </li>
 <li>
 Utilize automation platforms to streamline campaign execution, audience targeting, and performance tracking.
 </li>
 <li>
 Support initiatives aimed at optimizing channel sales processes and ensuring cross-channel campaign alignment.
 </li>
 <li>
 Ability to use AI tools (e.g., Power BI Copilot, ChatGPT Advanced Analysis, Agentforce) to automate and accelerate insight extraction from campaign performance data, derive insights, and recommend improvements.
 </li>
 <li>
 Ensure data integrity and governance across platforms used for campaign execution and measurement.
 
 
 </li>
 </ul>
 
 Change Management And Other Responsibilities
 
 
 
 <ul>
 <li>
 Contribute to the delivery of marketing transformation engagements, including implementation roadmaps and change management.
 </li>
 <li>
 Participate in business development activities such as proposal development and solution design.
 
 
 </li>
 </ul>
 
 Educational Background
 
 
 
 
 MBA in Sales / Marketing / Strategy/ Analytics from a premier B-School
 
 
 
 
 Additional Information
 
 
 
 <ul>
 <li>
 Travel Requirements: Travel to client locations may be required as per project requirements.
 </li>
 <li>
 Experience: 2-5 years (Experience Associate) / 5-8 years (Senior Associate) of prior relevant work experience in a Marketing Operations or Marketing Analytics consulting role in management consulting organization or similar multinational environment.
 </li>
 </ul>
</div>

Associate- Marketing Operations

Landmark Group

<div>
 
 
 Job Purpose
 
 
 
 
 
 
 
 Objective:
 
 
 
 Strategically develop and manage CRM campaigns and loyalty programs to boost customer retention. Strong background in CRM operations, with expertise in tools such as Clevertap/Moengage/Bloomreach/Gupshup and similar platforms.
 
 
 
 
 
 Job Description
 
 
 
 Title: Senior Executive- CRM &ndash; Digital Marketing &amp; Loyalty
 
 
 Reporting to: Assistant Manager - CRM &ndash; Digital Marketing &amp; Loyalty
 
 
 
 
 
 
 
 
 
 Job Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Strategically develop and manage CRM campaigns across SMS, Push Notifications, WhatsApp, Emails, and In-Apps, ensuring alignment with retention goals and KPIs.
 </li>
 <li>
 Work closely with Digital Graphic Designers and Copywriters to create engaging and effective marketing content.
 </li>
 <li>
 Work closely with growth marketing teams to understand the campaign objectives and customer segmentation.
 </li>
 <li>
 Apply strategic thinking to the execution of CRM campaigns, optimizing them for maximum impact and customer engagement.
 </li>
 <li>
 Manage and execute ad-hoc campaigns and ensure timely execution.
 </li>
 <li>
 Coordinate with Product and Tech teams to setup and implement automated customer journeys and campaigns ensuring timely delivery and optimal performance.
 </li>
 <li>
 Monitoring the campaigns launch and making adjustments as necessary to optimize the performance.
 </li>
 <li>
 Create performance reports for campaigns and share feedback to growth team, marketing team and stakeholders, and highlighting the campaign effectiveness
 </li>
 </ul>
 
 
 
 
 
 Skills, Qualifications and Experience Required
 
 
 
 
 
 <ul>
 <li>
 Bachelor&rsquo;s degree required.
 </li>
 <li>
 Hands on expertise in CRM platforms like Bloomreach, Moengage, Clevertap, Braze etc.
 </li>
 <li>
 Knowledge of HTML/CSS would be preferred.
 </li>
 <li>
 Sound knowledge of MS Office suite
 </li>
 <li>
 1-3 years&rsquo; experience in Digital Marketing/CRM
 </li>
 <li>
 Candidate should have completed Graduation.
 </li>
 <li>
 Excellent communication (verbal &amp; written) and interpersonal skills.
 </li>
 <li>
 Attention to detail and process oriented.
 </li>
 <li>
 Prudent in managing multiple projects.
 </li>
 <li>
 Collaborative and convivial personality with an innate ability to work with colleagues across business units.
 </li>
 <li>
 This job requires candidate to work as per UAE time zone.
 </li>
 </ul>
</div>

Customer Relationship Management Executive

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