marketing specialist

Wayz Consulting

Job DescriptionWe are looking for a Performance Marketing Specialist with 3+ years of experience in planning, executing, and optimizing paid digital marketing campaigns. The ideal candidate will have a strong performance-driven mindset and hands-on experience managing paid campaigns across major advertising platforms to drive qualified leads, conversions, and measurable ROI.Key Responsibilities<ul><li>Plan, execute, and optimize paid advertising campaigns with a strong focus on Google Ads and LinkedIn Ads</li><li>Monitor and improve campaign performance across key metrics such as CTR, CPC, CPA, ROAS, and conversions</li><li>Conduct keyword research, audience targeting, and competitor analysis</li><li>Manage daily budgets, bids, and performance pacing</li><li>Create, test, and optimize ad copies and creatives in collaboration with the design/content team</li><li>Set up and maintain conversion tracking using Google Analytics and Google Tag Manager</li><li>Perform A/B testing on ads, audiences, and landing pages to improve overall performance</li><li>Analyze data and prepare weekly and monthly performance reports with actionable insights</li><li>Stay updated with industry trends, platform updates, and performance marketing best practices</li></ul>Required Skills &amp; Qualifications<ul><li>3+ years of experience in Performance Marketing / Paid Media</li><li>Hands-on experience managing Google Ads and LinkedIn Ads campaigns</li><li>Strong analytical skills with a data-driven optimization approach</li><li>Ability to manage multiple campaigns and budgets simultaneously</li><li>Excellent communication and reporting skills</li></ul>Preferred Qualifications<ul><li>Experience in B2B lead generation</li><li>Google Ads Certification (preferred)</li><li>Experience working in agency or SaaS environments</li><li>Knowledge of landing page optimization and CRO</li></ul>What We Offer<ul><li>Competitive salary</li><li>Performance-focused and growth-oriented environment</li><li>Opportunity to work on scalable and high-impact campaigns</li><li>Hybrid flexibility</li></ul>Job Type: Full-timeWork Location: In person

Performance Marketing Specialist

Zeta Technologies (Pvt) Ltd.

<div>
 Role Summary
 
 
 We are launching a new-age global digital connectivity business centered around E-SIM technology, and we&rsquo;re seeking a Digital Marketing Specialist to lead growth across markets. This role demands a data-driven marketer who will design and execute full-funnel paid campaigns, blending analytical precision, creative storytelling, and growth experimentation to maximize acquisition, activation, and lifetime value for our digital users.
 
 
 Duties And Responsibilities
 
 
 
 Strategy &amp; Planning
 
 
 
 <ul>
 <li>
 Develop and own the global digital marketing strategy for eSIM products across key digital channels (Search, Social, Display, Video, Affiliate, and Programmatic).
 </li>
 <li>
 Design full-funnel acquisition frameworks that drive measurable outcomes &mdash; CAC, ROAS, conversion rate, and retention uplift.
 </li>
 <li>
 Create scalable, automated campaign architectures for multi-market execution.
 
 
 </li>
 </ul>
 
 Execution &amp; Optimization
 
 
 
 <ul>
 <li>
 Launch, manage, and continuously optimize high-budget paid media campaigns across Google, Meta, TikTok, and other ad networks.
 </li>
 <li>
 Conduct A/B and multivariate testing across creatives, audience cohorts, and landing experiences.
 </li>
 <li>
 Partner with the Product &amp; UI teams to refine activation flows, checkout UX, and onboarding journeys to improve conversion and retention.
 
 
 </li>
 </ul>
 
 Analytics &amp; Insights
 
 
 
 <ul>
 <li>
 Implement robust tracking and attribution using GA4, Google Tag Manager, and data visualization tools (Looker, Data Studio, Power BI, etc.).
 </li>
 <li>
 Monitor daily and weekly campaign performance, reporting insights and recommendations to leadership. Monitor results against business targets.
 </li>
 <li>
 Leverage analytics to identify emerging opportunities by region, validity, audience segment and product attributes
 </li>
 <li>
 Stay ahead of digital trends, tools, and platform updates.
 
 
 </li>
 </ul>
 
 Collaboration
 
 
 
 <ul>
 <li>
 Work cross-functionally with Product, Commercial, and Design teams to ensure alignment between campaign messaging, pricing, and product features.
 </li>
 <li>
 Own the digital marketing budget, ensuring optimal allocation and cost efficiency across global markets.
 
 
 </li>
 </ul>
 Job Specifications
 
 
 <ul>
 <li>
 Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business, or related field.
 </li>
 <li>
 5&ndash;8 years of experience in digital or growth marketing, preferably in telecom, digital products, or e-commerce.
 </li>
 <li>
 Proven record of managing significant monthly ad spend with high ROI.
 </li>
 <li>
 Expertise in Google Ads, Meta Ads, TikTok Ads, programmatic buying, affiliate and influencer marketing.
 </li>
 <li>
 Advanced proficiency in GA4, Tag Manager, Looker Studio, and data-driven decision-making.
 </li>
 <li>
 Experience analyzing funnel and usage data to enhance conversion, retention, and customer lifetime value (CLV).
 </li>
 <li>
 Familiarity with E-SIM, mobile plans, or digital subscription models will be an advantage.
 </li>
 <li>
 Creative thinker with an experimental, data-driven approach to problem-solving.
 </li>
 <li>
 Analyze usage data and feedback to enhance performance, usability, and customer satisfaction.
 
 
 </li>
 </ul>
 Location
 
 
 Corporate Office, I-9/3, Islamabad
 
 
 No. of position: 1
</div>

Digital Marketing Specialist

EWNS Tech

Job Title: Social Media Manager / Lead Generation Specialist (VA Experience Preferred)Job Type: Full-time on location Location: G-13 Islamabad Experience Level: 1&ndash;3 Years (Relevant Practical Experience)Job Description:We are looking for a results-driven Social Media Manager &amp; Lead Generation Specialist who has hands-on experience managing social media platforms, running paid ad campaigns, and generating quality leads from multiple digital channels. The ideal candidate should also be comfortable handling basic Virtual Assistant (VA) tasks and online business support activities.Key Responsibilities:<ul><li>Manage and grow company profiles on LinkedIn, Facebook, Instagram, and other relevant social platforms</li><li>Plan, execute, and optimize paid advertising campaigns (Meta Ads, LinkedIn Ads, basic Google Ads)</li><li>Generate leads using LinkedIn outreach, social media platforms, and Google Maps scraping/prospecting</li><li>Create and manage social media content calendars</li><li>Monitor campaign performance and prepare basic reports</li><li>Handle VA-related tasks such as data entry, CRM updates, lead lists, email coordination, and online research</li><li>Follow up with leads and maintain organized prospect databases</li><li>Stay updated with social media and digital marketing trends</li></ul>Required Skills &amp; Qualifications:<ul><li>Proven experience in social media management and lead generation</li><li>Strong understanding of paid ads campaigns (budgeting, targeting, A/B testing)</li><li>Experience generating leads from LinkedIn, social media platforms, and Google Maps</li><li>Basic knowledge of CRM tools, spreadsheets, and online research</li><li>Familiarity with Virtual Assistant tasks and remote work tools</li><li>Good written communication skills in English</li><li>Ability to work independently and meet deadlines</li></ul>Preferred (Nice to Have):<ul><li>Experience with tools like LinkedIn Sales Navigator, Meta Business Manager, Google Ads</li><li>Knowledge of email outreach and automation tools</li><li>Background in digital marketing, business, IT, or related fields</li></ul>What We Offer:<ul><li>Growth-oriented environment</li><li>Performance-based incentives</li><li>Opportunity to work with international clients and projects</li></ul>Job Type: Full-timePay: Rs35,000.00 - Rs50,000.00 per monthWork Location: In person

Social Media Marketing Specialist

SkyLift Marketing

<div>
 
 
 Job Title:
 
 Senior Email Marketing Expert
 
 
 
 Job Type:
 
 Full-Time Onsite
 
 
 
 Location:
 
 SkyLift Office
 
 ,
 
 3rd floor, CEMTECH, NSTP &ndash; NUST, H-12, Islamabad
 
 
 
 Schedule:
 
 Monday to Friday + 1 Saturday/month | 10 AM &ndash; 7 PM
 
 
 
 
 
 
 About Us:
 
 
 
 
 
 
 Skylift Marketing is one of Pakistan&rsquo;s leading marketing agencies, serving a global client base with a reputation for excellence. Our clients have been featured in VOGUE, FORBES, NBC, Fox, and CNN. With a team of 100+ professionals, we are driving the marketing transformation in Pakistan.
 
 
 
 
 
 
 Role Overview:
 
 
 
 
 
 
 We are seeking a sales-focused Email Marketing &amp; Copywriting Expert with a proven track record in generating leads, SQLs, and revenue through email and newsletter ecosystems. This role prioritizes:
 
 
 
 
 <ul>
 <li>
 Converting traffic and social audiences into email subscribers
 </li>
 <li>
 Nurturing subscribers into qualified leads and paying customers
 </li>
 <li>
 Crafting high-converting newsletters and sales-driven email sequences
 </li>
 <li>
 Identifying and engaging potential leads, building and maintaining relationships through channels like email and direct messaging, nurture and qualify prospects, and hand them over to our B2B clients.
 </li>
 <li>
 Candidates must be highly skilled in persuasive copywriting, funnel psychology, and segmentation to drive measurable sales and list growth.
 </li>
 </ul>
 
 
 
 
 
 Key Responsibilities:
 
 
 
 
 
 
 
 Lead Generation &amp; Sales Conversion&nbsp;
 
 
 <ul>
 <li>
 Design and implement lead generation and nurturing systems to convert inbound B2B and B2C leads into qualified prospects and sales opportunities.
 </li>
 <li>
 Develop cold outreach frameworks to generate SQLs, including identifying target accounts, connecting with decision-makers, nurturing leads, and delivering qualified sales-ready leads to clients.
 </li>
 </ul>
 
 
 
 
 
 Email Campaign Development &amp; Execution
 
 
 <ul>
 <li>
 Develop welcome, cart abandonment, reactivation, and product/service sales campaigns.
 </li>
 <li>
 Optimize copy, CTAs, and personalization to increase conversions and SQL output.
 </li>
 <li>
 Maintain list hygiene, deliverability, and compliance (CAN-SPAM, GDPR).
 </li>
 <li>
 Serve as a strategic driver to minimize lead and conversion loss in the sales pipeline, ensuring high conversion rates through targeted email marketing campaigns.
 </li>
 </ul>
 
 
 
 
 
 Newsletter Strategy &amp; Content
 
 
 <ul>
 <li>
 Convert social followers/viewers into engaged newsletter subscribers.
 </li>
 <li>
 Produce value-driven newsletters that increase retention, engagement, and purchase intent.
 </li>
 <li>
 Build authority and trust with consistent brand positioning.
 </li>
 </ul>
 
 
 
 
 
 Direct Response Copywriting
 
 
 <ul>
 <li>
 Write persuasive copy using AIDA, PAS, 4Ps, and storytelling frameworks.
 </li>
 <li>
 Build messaging around pain points, objections, and decision triggers.
 </li>
 <li>
 Create email-based pitch angles that improve closing rates.
 </li>
 </ul>
 
 
 
 
 
 Landing Page &amp; Conversion Optimization
 
 
 <ul>
 <li>
 Write/optimize landing pages focused on lead capture, sales, and conversions.
 </li>
 <li>
 Collaborate with design for funnel-ready assets.
 </li>
 </ul>
 
 
 
 
 
 Multi-Platform Integration
 
 
 <ul>
 <li>
 Align email funnel flows with social content strategy and paid ads.
 </li>
 <li>
 Coordinate campaigns with Meta/Google/TikTok traffic to increase conversions.
 </li>
 </ul>
 
 
 
 
 
 Qualifications &amp; Skills
 
 
 <ul>
 <li>
 1&ndash;3 years in email marketing with direct sales-focused copywriting.
 </li>
 <li>
 Demonstrated history of converting subscribers into paying customers.
 </li>
 <li>
 Experience building email funnels for lead generation and pipeline acceleration.
 </li>
 <li>
 Proficient in industry recognized tools such as Klaviyo, ActiveCampaign, HubSpot, etc.
 </li>
 <li>
 Experience with CRM/ESP integrations for sales attribution.
 </li>
 </ul>
 
 
 
 
 
 Compensation &amp; Benefits
 
 
 <ul>
 <li>
 Salary: Upto PKR 120k (negotiable) + performance bonuses&nbsp;
 </li>
 <li>
 Monthly and quarterly incentives tied to revenue performance
 </li>
 <li>
 Professional learning &amp; development programs
 </li>
 <li>
 Recognition &amp; rewards for measurable growth outcomes
 </li>
 </ul>
</div>

Email Marketing Specialist

Empowers Zone

About Us:Empowers Zone is a growing eCommerce service provider helping clients build, manage, and grow profitable stores on Amazon, Walmart, and TikTok Shop. We handle everything from business registration (LLC/LTD) to store setup, product sourcing, and account management.Job Description:We are looking for a highly skilled and experienced Social Media Marketing Specialist to manage our company&rsquo;s online presence and ad campaigns across multiple platforms.Responsibilities:<ul><li>Manage and grow Empowers Zone&rsquo;s social media accounts (Facebook, Instagram, LinkedIn, TikTok, etc.)</li><li>Create engaging content aligned with company goals and brand image</li><li>Plan and run paid ad campaigns (Facebook Ads, Instagram Ads, TikTok Ads, etc.)</li><li>Monitor performance, analyze data, and report results</li><li>Collaborate with the management team to optimize ad spending and ROI</li><li>Stay updated with social media trends, algorithms, and eCommerce marketing techniques</li></ul>Requirements:<ul><li>Minimum 1&ndash;2 years of proven experience in social media marketing and ad management</li><li>Strong understanding of Facebook Ads Manager, TikTok Ads, and Meta Business Suite</li><li>Experience in eCommerce or digital marketing agencies preferred</li><li>Excellent communication, creativity, and analytical skills</li><li>Fresh candidates will not be considered</li></ul>Benefits:<ul><li>Competitive salary based on experience</li><li>Performance-based incentives</li><li>Growth opportunities in the digital marketing and eCommerce sector</li></ul>Job Type: Full-timePay: Rs40,000.00 - Rs100,000.00 per monthAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Experience:<ul><li>Social Media Marketing: 2 years (Preferred)</li></ul>Work Location: In person

Social Media Marketing Specialist (Experienced Only)

One Off Studios

We are looking for a Digital Marketing Specialist who can strengthen our brand presence while building a high-performing inbound lead engine. The ideal candidate is creative, data-driven, and experienced in executing multi-channel marketing strategies that attract, engage, and convert qualified leads.Key Responsibilities<ul><li>Develop and implement digital marketing campaigns across social media, email, SEO, and paid channels.</li><li>Manage brand messaging, storytelling, and content guidelines across platforms.</li><li>Build and optimize inbound funnels to drive consistent, high-quality leads.</li><li>Create landing pages, automation workflows, and nurturing sequences.</li><li>Track and analyze campaign performance; propose data-backed improvements.</li><li>Coordinate with design, content, and sales teams to ensure cohesive brand communication.</li><li>Conduct competitor research, audience analysis, and trend monitoring.</li></ul>Requirements<ul><li>Proven experience in digital marketing, inbound lead generation, or performance marketing.</li><li>Strong understanding of SEO, analytics tools, and CRM/automation platforms.</li><li>Excellent communication skills and creative thinking.</li><li>Ability to work in a fast-paced and growth-focused environment.</li></ul>Work Hours: 12PM &ndash; 9PM (PKT)How to Apply:Send your resume to hr@oneoffgroup.com &mdash; we review every application carefully.Work Location: In-house (i-8 Markaz)Job Type: Full-timeWork Location: In person

Digital Marketing Specialist (Brand + Inbound Lead Engine)

westside intl pvt ltd

We are looking for a dedicated, hardworking, and target-oriented professional to manage our online presence and drive business growth. This is a key role involving consistent social media management, website maintenance, B2B outreach, and handling sales presentations. If you are passionate about digital marketing, results-driven, and ready to take full ownership, this is the perfect opportunity!Key Responsibilities:<ul><li>Manage and grow our social media accounts on Instagram, Facebook, and TikTok &ndash; including content creation, posting schedules, engagement, and running paid campaigns.</li><li>Maintain and update our websites (content updates, basic SEO, ensuring smooth functionality).</li><li>Ensure consistent posting and branding across all platforms to build audience and brand awareness.</li><li>Handle B2B marketing &ndash; lead generation, outreach, networking, and building business partnerships.</li><li>Prepare and deliver sales presentations (online/in-person) to potential clients and partners.</li><li>Monitor analytics, track performance, and optimize strategies for better results (growth in followers, leads, and sales).</li><li>Collaborate on overall marketing strategies to achieve targets.</li></ul>Requirements:<ul><li>Proven experience in social media management (Instagram, Facebook, TikTok) and digital marketing.</li><li>Knowledge of website maintenance (WordPress or similar &ndash; basic level is fine).</li><li>Experience or strong interest in B2B sales and creating sales presentations (PowerPoint/Google Slides).</li><li>Hardworking, reliable, and able to maintain consistency in posting and tasks.</li><li>Target-oriented mindset with a focus on results (e.g., lead generation, engagement growth).</li><li>Good communication skills (English &amp; Urdu) and creative content ideas.</li><li>Basic graphic design skills (Canva or similar) is a plus.</li><li>At least 1-2 years of relevant experience preferred (fresh candidates with strong skills may apply).</li><li>Must be based in or willing to relocate to Islamabad.</li></ul>What We Offer:<ul><li>Opportunity to grow with the business.</li><li>Performance-based incentives.</li><li>Professional development in digital marketing and sales.</li></ul>Job Type: Full-timePay: Rs50,000.00 - Rs70,000.00 per monthWork Location: In person

Digital Marketing & Sales Specialist

Explore 317+ Marketing specialist in Islamabad Pakistan this January. Find roles across top companies and apply now to boost your career.