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performance marketing specialist

HA-Technologies

About the Role: We are seeking a highly motivated Performance Marketing Specialist to join our growing team. The ideal candidate will have strong expertise in running paid campaigns across multiple digital platforms, with a proven track record of driving measurable results such as lead generation, conversions, and ROI.Key Responsibilities<ul><li>Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn Ads, TikTok Ads, and other platforms.</li><li>Manage and monitor campaign budgets to ensure maximum ROI.</li><li>Conduct A/B testing on ad creatives, audiences, and landing pages.</li><li>Use analytics tools (Google Analytics, GA4, Meta Business Suite, etc.) to track KPIs and optimize performance.</li><li>Work closely with the creative team to design compelling ad copies, creatives, and landing pages.</li><li>Stay updated on digital marketing trends, new ad formats, and platform updates.</li><li>Generate regular performance reports and provide actionable insights to management.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or related field.</li><li>2&ndash;4 years of experience in performance marketing (preferably in a marketing/IT agency).</li><li>Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager.</li><li>Hands-on experience with SEO basics, Google Tag Manager, and conversion tracking.</li><li>Strong analytical and problem-solving skills.</li><li>Ability to handle multiple campaigns under tight deadlines.</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>Can you explain the difference between CPC, CPM, and CPA models?</li><li>How do you set up and track conversion events in Google Analytics or GA4?</li><li>What is Quality Score in Google Ads, and how does it affect campaign performance?</li><li>Explain your process for audience targeting and retargeting in Meta Ads.</li><li>How do you structure and optimize campaigns for lead generation vs. e-commerce sales?</li><li>Can you describe a successful paid campaign you managed? What KPIs did you track?</li><li>How do you calculate ROAS (Return on Ad Spend) and optimize for it?</li></ul>Work Location: In person

Performance Marketing Specialist

AK CONSULTANTS Pvt Ltd

Job Title: Digital Marketing SpecialistCompany: eduapply.comLocation: Islamabad (On-site)Job Type: Full-timeSalary: 60k - 80k______________About eduapply.com:Eduapply.com is a growing edtech platform that simplifies the global university application process for students and recruitment partners. With a presence across multiple countries, we&rsquo;re committed to helping students find the best educational opportunities worldwide. To support our rapid growth, we&rsquo;re hiring a Digital Marketing Specialist to join our in-house marketing team.______________Job Summary:As a Digital Marketing Specialist at eduapply.com, you will play a key role in driving online visibility, engagement, and lead generation. You&rsquo;ll be responsible for planning, executing, and optimizing digital marketing campaigns across various platforms, while collaborating closely with our design, content, and admissions teams.______________Key Responsibilities:<ul><li>Plan, manage, and optimize performance marketing campaigns (Google Ads, Meta Ads, etc.)</li><li>Develop and implement SEO strategies to boost organic visibility and traffic</li><li>Manage social media content and engagement across platforms (Facebook, Instagram, LinkedIn)</li><li>Track and report on campaign performance using Google Analytics, GA4, and other tools</li><li>Create and manage email marketing campaigns and automation workflows</li><li>Collaborate with the creative team for compelling ad and content visuals</li><li>Monitor industry trends and propose innovative marketing ideas for lead generation</li></ul>______________Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Communications, Business, or a related field</li><li>2+ years of hands-on experience in digital marketing</li><li>Strong knowledge of Google Ads, Facebook/Meta Ads Manager, and SEO best practices</li><li>Familiarity with tools like Google Analytics, GA4, Search Console, SEMrush or Ahrefs</li><li>Excellent communication skills and attention to detail</li><li>Experience with email marketing platforms like Mailchimp or Zoho Campaigns</li></ul>______________Nice to Have:<ul><li>Experience in the education or edtech industry</li><li>Basic knowledge of WordPress or other CMS</li><li>Ability to edit visuals using Canva or Adobe tools</li><li>Understanding of student recruitment funnels and lead nurturing</li></ul>Job Type: Full-timePay: Rs60,000.00 - Rs80,000.00 per monthWork Location: In person

Digital Marketing Specialist

Ibix Global Tech

We are looking for a Marketing Specialist (Hybrid Role) with a proven track record of running successful, results-driven campaigns for IT solutions and service providers. The ideal candidate will have hands-on experience in planning and executing strategic marketing initiatives that generate quality leads, drive conversions, and elevate brand visibility in the tech industry.Key Responsibilities:<ul><li>Plan and run targeted digital campaigns focused on IT services with measurable results and lead conversions.</li><li>Manage paid advertising (Google Ads), email marketing, and social media for lead generation.</li><li>Create and manage marketing funnels to convert leads across digital channels.</li><li>Monitor and analyze campaign performance; report on metrics like CPL, conversion rates, and ROI.</li><li>Use CRM and marketing automation tools to run email workflows and support lead nurturing.</li><li>Conduct competitor and market research to refine targeting and messaging.</li><li>Work closely with Sales, Product, and Tech teams to align marketing efforts with business goals.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, IT, or a related field.</li><li>2&ndash;4 years of experience running performance-driven campaigns in IT services or technology companies.</li><li>Strong grasp of digital tools: Google Ads, analytics platforms, CRM, and automation tools.</li><li>Implementation of SEO is a plus.</li><li>Ability to interpret campaign data and optimize for better results.</li><li>Experience marketing ERP, cybersecurity, or infrastructure services is a plus.</li><li>Willing to travel (if required)</li></ul>Please submit your portfolio or case studies along with the CV demonstrating successful marketing campaigns you've managed, especially those that show lead generation and conversion results in the IT services industry.Job Type: Full-timeApplication Question(s):<ul><li>What is your current salary package? </li><li>What is your expected salary package? </li><li>Can you share a specific campaign you led for an IT solutions company that delivered strong results? You can attach your case study.</li><li>What will be your notice time period? </li><li>What tools or metrics would you use to track the ROI of social media campaigns? </li></ul>Experience:<ul><li>Marketing Specialist: 2 years (Required)</li></ul>Work Location: In person

Marketing Specialist (Hybrid Role)

Hashtag Media

****Please read the requirements carefully before applying****Job Title: Ads Campaign Specialist Job Type: Hybrid, Full-Time Location: Gulberg Greens, Islamabad Days: Monday to SaturdayJob Description:We are seeking a performance-driven Ads Campaign Specialist to manage, optimize, and scale our paid advertising campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and Twitter. The ideal candidate must have a proven track record of driving sales and lead generation through ad campaigns specifically for Website Designing, SEO, and Social Media Marketing services. This role requires a blend of analytical thinking and creative flair, with the goal of driving qualified traffic, generating leads, and maximizing ROI through strategic ad placements and audience targeting.You'll be responsible for end-to-end campaign management&mdash;from planning and execution to tracking and reporting&mdash;while continuously testing and optimizing for better results.Key Responsibilities:<ul><li>Plan, create, and manage high-performing paid ad campaigns across Google Ads, Meta (Facebook &amp; Instagram), LinkedIn, and other relevant platforms.</li><li>Develop and execute campaigns aimed at generating leads and driving conversions for Website Designing, SEO, and Social Media Marketing services.</li><li>Conduct detailed audience segmentation, keyword research, and competitor analysis to guide campaign strategy.</li><li>Write compelling ad copy and work with design teams to develop scroll-stopping creatives and video ads tailored to each platform and objective.</li><li>Collaborate with the website design team for the creation and optimization of landing pages aligned with campaign goals.</li><li>Set up, monitor, and optimize conversion tracking using tools like GA4, Google Tag Manager, Facebook Pixel, and other event tracking solutions.</li><li>Run A/B tests on creatives, landing pages, audience segments, and bidding strategies to improve conversion rates and lower acquisition costs.</li><li>Analyze campaign performance data across key metrics such as CTR, CPC, CPA, CPM, ROAS, and conversion rate to ensure consistent ROI.</li><li>Manage and allocate ad budgets effectively, making data-driven decisions to scale top-performing campaigns and cut underperforming ones.</li><li>Prepare detailed performance reports with actionable insights and recommendations for future improvements.</li><li>Stay up-to-date with the latest advertising policies, platform changes, trends, and tools to ensure compliance and maintain campaign efficiency.</li><li>Collaborate with internal marketing and sales teams to align ad strategies with broader business goals and customer journeys.</li></ul>Requirements:<ul><li>Minimum 1 year of hands-on experience running paid campaigns that generated leads and sales for Website Designing, SEO, and Social Media Marketing services.</li><li>Strong understanding of ad targeting, bidding strategies, campaign structures, and performance marketing principles.</li><li>Share proven results and statistics from past campaigns in these service areas during the hiring process.</li><li>Proficient in tools such as Google Ads, Meta Ads Manager, GA4, Google Tag Manager, LinkedIn Campaign Manager, etc.</li><li>Analytical mindset with the ability to translate data into campaign decisions and actionable strategies.</li><li>Ability to manage multiple campaigns simultaneously while meeting deadlines and performance targets.</li><li>Up-to-date with the latest digital marketing trends, algorithm changes, and advertising best practices.</li><li>Certifications like Google Ads, Meta Blueprint, or other relevant credentials are a strong plus.</li></ul>Note: This is a hybrid role, primarily remote, with six working days a week. However, the employee is required to attend the office as needed or when requested by the management.Interested candidates: Please share your resume, portfolio showcasing successful ad campaigns, screenshots of Ads Manager with key performance metrics, and relevant sales or performance reports demonstrating ROI impact at career@hashtagmedia.aeJob Type: Full-timePay: From Rs50,000.00 per monthAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Work Location: In person

Ads Campaign Specialist

****Please read the requirements carefully before applying****Job Title: Google &amp; Social Media Ads Specialist Job Type: Hybrid, Full-Time Location: Gulberg Greens, Islamabad Days: Monday to SaturdayJob Description:We are seeking a performance-driven Google &amp; Social Media Ads Specialist to manage, optimize, and scale our paid advertising campaigns across platforms such as Google, Facebook, Instagram, LinkedIn, and Twitter. The ideal candidate must have a proven track record of driving sales and lead generation through ad campaigns specificallyfor Website Designing, SEO, and Social Media Marketing services. This role requires a blend of analytical thinking and creative flair, with the goal of driving qualified traffic, generating leads, and maximizing ROI through strategic ad placements and audience targeting.You'll be responsible for end-to-end campaign management&mdash;from planning and execution to tracking and reporting&mdash;while continuously testing and optimizing for better results.Key Responsibilities:<ul><li>Plan, create, and manage high-performing paid ad campaigns across Google Ads, Meta (Facebook &amp; Instagram), LinkedIn, and other relevant platforms.</li><li>Develop and execute campaigns aimed at generating leads and driving conversions for Website Designing, SEO, and Social Media Marketing services.</li><li>Conduct detailed audience segmentation, keyword research, and competitor analysis to guide campaign strategy.</li><li>Write compelling ad copy and work with design teams to develop scroll-stopping creatives and video ads tailored to each platform and objective.</li><li>Collaborate with the website design team for the creation and optimization of landing pages aligned with campaign goals.</li><li>Set up, monitor, and optimize conversion tracking using tools like GA4, Google Tag Manager, Facebook Pixel, and other event tracking solutions.</li><li>Run A/B tests on creatives, landing pages, audience segments, and bidding strategies to improve conversion rates and lower acquisition costs.</li><li>Analyze campaign performance data across key metrics such as CTR, CPC, CPA, CPM, ROAS, and conversion rate to ensure consistent ROI.</li><li>Manage and allocate ad budgets effectively, making data-driven decisions to scale top-performing campaigns and cut underperforming ones.</li><li>Prepare detailed performance reports with actionable insights and recommendations for future improvements.</li><li>Stay up-to-date with the latest advertising policies, platform changes, trends, and tools to ensure compliance and maintain campaign efficiency.</li><li>Collaborate with internal marketing and sales teams to align ad strategies with broader business goals and customer journeys.</li></ul>Requirements:<ul><li>Minimum 1 year of hands-on experience running paid campaigns that generated leads and sales for Website Designing, SEO, and Social Media Marketing services.</li><li>Strong understanding of ad targeting, bidding strategies, campaign structures, and performance marketing principles.</li><li>Share proven results and statistics from past campaigns in these service areas during the hiring process.</li><li>Proficient in tools such as Google Ads, Meta Ads Manager, GA4, Google Tag Manager, LinkedIn Campaign Manager, etc.</li><li>Analytical mindset with the ability to translate data into campaign decisions and actionable strategies.</li><li>Ability to manage multiple campaigns simultaneously while meeting deadlines and performance targets.</li><li>Up-to-date with the latest digital marketing trends, algorithm changes, and advertising best practices.</li><li>Certifications like Google Ads, Meta Blueprint, or other relevant credentials are a strong plus.</li></ul>Note: This is a hybrid role, primarily remote, with six working days a week. However, the employee is required to attend the office as needed or when requested by the management.Interested candidates: Please share your resume, portfolio showcasing successful ad campaigns, screenshots of Ads Manager with key performance metrics, and relevant sales or performance reports demonstrating ROI impact at career@hashtagmedia.aeJob Type: Full-timePay: From Rs50,000.00 per monthAbility to commute/relocate:<ul><li>Islamabad: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Work Location: In person

Google and Social Media Ads Specialist

Acgile (Accounting & Bookkeeping Services)

Upwork Bidding SpecialistWe are looking for a proactive and results-driven Upwork Bidding Specialist with 2&ndash;3 years of proven experience in freelancing platforms. The ideal candidate will have a strong understanding of accounting &amp; bookkeeping services as well as digital marketing solutions, with excellent proposal/story writing skills to attract and convert clients.Key Responsibilities:<ul><li>Identify, research, and apply for relevant projects on Upwork and other freelancing platforms.</li><li>Write compelling, customized proposals and project stories that highlight our agency&rsquo;s expertise.</li><li>Collaborate with internal teams to understand client requirements in accounting, bookkeeping, and digital marketing.</li><li>Maintain regular follow-ups with potential clients to maximize conversion.</li><li>Track bids, proposals, and success ratios while preparing periodic performance reports.</li><li>Stay updated on Upwork policies, trends, and client expectations to refine bidding strategies.</li></ul>Requirements:<ul><li>2&ndash;3 years of proven experience as a Bidding Specialist / Business Development Executive on Upwork or similar platforms.</li><li>Strong knowledge of accounting/bookkeeping and digital marketing domains.</li><li>Excellent written communication and story writing skills with the ability to create persuasive proposals.</li><li>Demonstrated success in winning projects and achieving sales targets.</li><li>Strong organizational and time-management skills with attention to detail.</li><li>Ability to work independently and meet deadlines in a fast-paced environment.</li></ul>Working Conditions:Job Type: 5-days in a week, Full-time (On-site)Job Timing: 5:00 pm to 2:00 amLocation Acgile, Third Floor, Plot # 417/418, PWD Main Double Road, Block C, PWD HS, O-9 IslamabadJob Type: Full-timeWork Location: On the road

Upwork bidding specialist

Red Star Technologies Pvt. Ltd.

Position: SEO Specialist Location: G 13/4 Islamabad Employment Type: Full-Time (on-site)About UsAt Red Star Technologies, we focus on building strong digital presences that drive measurable business growth. We are seeking a results-driven SEO Specialist to join our marketing team. The ideal candidate will be responsible for developing and implementing strategies that enhance website visibility, improve search engine rankings, and increase organic traffic.Role OverviewThe SEO Specialist will analyze, review, and implement optimization strategies for websites and online content. This role requires both technical SEO expertise and creative problem-solving skills to achieve maximum ROI.Key Responsibilities<ul><li>Develop and execute successful SEO strategies to improve organic search rankings.</li><li>Conduct keyword research to guide content teams.</li><li>Optimize website content, landing pages, and blogs for SEO best practices.</li><li>Perform technical SEO audits and implement necessary improvements.</li><li>Track, analyze, and report on website performance using analytics and SEO tools.</li><li>Monitor search algorithms and stay updated with industry changes.</li><li>Collaborate with content, design, and development teams to implement SEO recommendations.</li><li>Build high-quality backlinks through ethical link-building strategies.</li><li>Identify opportunities for growth and recommend innovative strategies to increase organic reach.</li></ul>Job Specification<ul><li>Bachelor&rsquo;s degree in Marketing, Computer Science, Business, or a related field.</li><li>Minimum 3+ years of proven experience in SEO (on-page, off-page, and technical).</li></ul>Skills &amp; Competencies<ul><li>Strong understanding of search engine algorithms and ranking factors.</li><li>Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.</li><li>Hands-on experience with website analytics and performance measurement.</li><li>Knowledge of HTML, CSS, and website CMS platforms (e.g., WordPress, Shopify).</li><li>Excellent analytical and problem-solving skills.</li><li>Strong communication skills for collaboration with cross-functional teams.</li><li>Ability to manage multiple projects and meet deadlines.</li></ul>Other Requirements<ul><li>Data-driven mindset with attention to detail.</li><li>Up-to-date with the latest SEO and digital marketing trends.</li><li>Strong organizational and time-management skills.</li><li>A proactive attitude with the ability to work independently and as part of a team.</li></ul>&#10024; Why Join Us? At Red Star Technologies, you&rsquo;ll have the opportunity to work on impactful projects, optimize digital performance, and play a key role in strengthening our online presence. We provide a professional and growth-oriented environment with competitive compensation and opportunities for career advancement.Job Type: Full-timePay: Rs80,000.00 - Rs100,000.00 per monthApplication Question(s):<ul><li>Have you completed your degree?</li><li>How many years of Search Engine Optimisation experience do you have?</li><li>Are you comfortable working in full time on-site role in G 13/4 Islamabad?</li></ul>Work Location: In person

SEO Specialist

Explore 562+ Performance marketing specialist in Islamabad this September. Find roles across top companies and apply now to boost your career.