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sales & marketing manager

performance marketing specialist

Softnology Systems (Pvt) Ltd

About the Role:We are looking for an experienced Performance Marketing Specialist to join our growing team. The ideal candidate will be responsible for planning, executing, and optimizing paid media campaigns across Google, Meta, and other digital platforms to drive measurable growth and ROI. This is an on-site evening shift role catering to international markets.&#11835;Key Responsibilities:<ul><li>Develop, manage, and optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, and other performance channels.</li></ul><ul><li>Conduct thorough keyword research, audience targeting, and budget allocation to achieve performance goals.</li></ul><ul><li>Analyze campaign performance daily and implement data-driven optimizations to maximize ROI.</li></ul><ul><li>Collaborate with design and content teams to create high-performing ad creatives and landing pages.</li></ul><ul><li>Manage remarketing and retargeting campaigns to enhance customer acquisition and retention.</li></ul><ul><li>Monitor analytics and track KPIs such as CTR, CPC, CPA, ROAS, and conversion rate.</li></ul><ul><li>Prepare detailed performance reports and share insights with the management team.</li></ul><ul><li>Stay updated with platform trends, algorithm changes, and best practices in performance marketing.</li></ul><ul><li>Ensure all campaigns align with brand guidelines and meet compliance requirements.</li></ul>&#11835;Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, or a related field.</li></ul><ul><li>Minimum 5 years of hands-on experience in performance marketing (Google, Meta, and other major ad platforms).</li></ul><ul><li>Proven track record of managing large-scale campaigns with measurable results.</li></ul><ul><li>Strong analytical skills with experience in Google Analytics, Data Studio, and tracking tools (GA4, Tag Manager, etc.).</li></ul><ul><li>Advanced understanding of campaign setup, audience segmentation, and bidding strategies.</li></ul><ul><li>Excellent communication and reporting skills.</li></ul><ul><li>Ability to work independently in a fast-paced, results-oriented environment.</li></ul><ul><li>Availability to work the evening shift (6 PM &ndash; 3 AM).</li></ul>&#11835;Preferred Skills:<ul><li>Experience with eCommerce or lead generation campaigns.</li></ul><ul><li>Knowledge of SEO fundamentals and conversion rate optimization (CRO).</li></ul><ul><li>Familiarity with email marketing and automation tools.</li></ul><ul><li>Certification in Google Ads or Meta Blueprint (preferred but not mandatory).</li></ul>&#11835;What We Offer:<ul><li>Competitive salary based on experience.</li></ul><ul><li>Growth opportunities in a dynamic, data-driven environment.</li></ul><ul><li>Collaborative team culture and supportive management.</li></ul><ul><li>Exposure to international campaigns and clients.</li></ul>&#11835;Location: Shahra e Faisal, KarachiOn-Site(Evening Shift: 6:00 PM &ndash; 3:00 AM)Experience Required: Minimum 5 YearsDepartment: Digital MarketingJob Type: Full-timePay: Rs60,000.00 - Rs200,000.00 per monthWork Location: In person

Performance Marketing Specialist

LUSH Vape

About UsWe are a fast-growing technology and eCommerce solutions group building a suite of innovative digital products. Our ecosystem includes SaaS platforms, mobile applications, and high-performance websites used by thousands of customers. We&rsquo;re expanding our team and looking for the following:Location: Karachi, PakistanEmployment Type: Full-TimeStart Date: ImmediateWork Hours: 8 AM 4 PM Toronto, Canada time (Eastern Time Zone)Role OverviewWe are seeking a mid-level Performance Marketing Specialist with strong hands-on expertise in YouTube advertising, Google Ads, and SEO strategy/implementation. You will build, launch, and optimize campaigns while implementing SEO best practices across content and technical channels to drive measurable growth.Key ResponsibilitiesPaid Ads (Primary Focus &mdash; YouTube + Google Ads)<ul><li>Launch, manage, and optimize YouTube ad campaigns targeting intent-driven audiences</li></ul><ul><li>Build, refine, and scale Google search campaigns and keyword strategies</li></ul><ul><li>Create and iterate on ad scripts, thumbnails, hooks, and creative concepts</li></ul><ul><li>Execute A/B tests across audiences, creatives, and landing pages</li></ul><ul><li>Manage daily/weekly budgets and ensure positive ROAS</li></ul><ul><li>Implement tracking through Google Tag Manager and analytics tools</li></ul>SEO Strategy &amp; Implementation<ul><li>Perform keyword research and competitive analysis</li></ul><ul><li>Optimize on-page SEO (metadata, internal linking, schema)</li></ul><ul><li>Improve technical SEO (site speed, crawlability, indexing issues)</li></ul><ul><li>Track rankings, organic performance, and conversions via Search Console and advanced SEO tools</li></ul><ul><li>Coordinate with writers/designers for SEO-focused content initiatives</li></ul>Conversion Optimization<ul><li>Build and update conversion-focused landing pages using Webflow/Shopify/WordPress</li></ul><ul><li>Execute structured A/B testing to improve CTR, CVR, and funnel efficiency</li></ul><ul><li>Analyze user behavior using heatmaps and session recordingsAnalytics &amp; Reporting</li></ul><ul><li>Build dashboards/reports to track weekly KPIs</li></ul><ul><li>Monitor channel performance and suggest growth improvements</li></ul><ul><li>Present insights clearly to leadership and cross-functional teams</li></ul>Required Skills &amp; Experience<ul><li>5+ years of performance marketing or digital advertising experience</li></ul><ul><li>Proven experience managing YouTube campaigns</li></ul><ul><li>Strong knowledge of Google Ads and paid search strategy</li></ul><ul><li>Hands-on SEO experience (on-page, technical, keyword strategy)</li></ul><ul><li>Familiarity with data tools: Google Analytics, Search Console, GTM, Looker Studio</li></ul><ul><li>Ability to analyze data and draw actionable conclusions</li></ul><ul><li>Experience building or editing landing pages</li></ul>Bonus Skills<ul><li>Meta Ads, TikTok Ads, or LinkedIn Ads experience</li></ul><ul><li>Video editing skills for ad creative</li></ul><ul><li>Familiarity with SaaS or DTC eCommerce growth strategies</li></ul>Soft Skills<ul><li>Analytical and detail-oriented</li></ul><ul><li>Clear communicator and team collaborator</li></ul><ul><li>Organized with the ability to manage multiple campaigns independently</li></ul><ul><li>Solution-focused and proactive</li></ul>What We Offer* Competitive salary + performance-based bonuses.* Flexible work environment.* Opportunities for rapid growth inside a multi-brand tech ecosystem.* Creative autonomy and influence in product direction.* Access to leading tools, tech stacks, and innovation-driven projects.Job Type: Full-timeWork Location: In person

Growth Legends

Job Overview:We are hiring a results-driven Google Ads / PPC Specialist with strong expertise in Search Engine Marketing (SEM), Performance Marketing, Lead Generation, and Conversion Optimization. The ideal candidate must have hands-on experience in Google Search, Display, YouTube Ads, Performance Max campaigns, and deep understanding of Google Analytics, GTM, and conversion tracking.Key Responsibilities<ul><li>Plan, build, and optimize Google Ads, YouTube Ads, Display &amp; Performance Max campaigns</li><li>Conduct keyword research, competitor analysis, and audience targeting</li><li>Create effective ad copy and landing page optimization strategies</li><li>Daily monitoring, CPC/CPM budget management &amp; ROI optimization</li><li>Evaluate performance metrics: CTR, CPC, ROAS, Conversion Rate</li><li>Perform A/B testing for ads, keywords &amp; landing pages</li><li>Setup &amp; track conversions using Google Analytics / Google Tag Manager</li><li>Prepare detailed performance PPC reports and insights</li></ul>Required Skills &amp; Experience<ul><li>Proven experience in Google Ads Management &amp; SEM campaigns</li><li>Strong knowledge of PPC marketing, Performance Funnels &amp; CRO</li><li>Hands-on experience with Google Ads, Google Analytics &amp; GTM</li><li>Strong data-driven mindset and analytical skills</li><li>Certification in Google Ads (preferred)</li></ul>Bonus Skills<ul><li>E-commerce campaign experience</li><li>Knowledge of Meta Ads / Facebook Ads</li><li>SEO understanding</li></ul>Salary &amp; Benefits<ul><li>Competitive salary (based on experience)</li><li>Performance bonuses</li><li>Skill development &amp; career growth opportunities</li><li>Collaborative and positive work environment</li></ul>Job Type: Full-timePay: Rs40,000.00 - Rs75,000.00 per monthWork Location: In person

Experienced Google Ads Specialist

Al-Siraat Group

Job Title: Performance Marketing &amp; Video Content Specialist &ndash; Al-Siraat Group (Real Estate)Company: Al-Siraat Group / Siraat Real Estate &amp; Builders Industry: Overseas Real Estate &amp; Property Development Location: DHA Karachi/Pakistan Job Type: Full-Time (On-site / Hybrid) Salary: Competitive, based on experienceAbout Al-Siraat GroupAl-Siraat Group is a rapidly growing real estate and property development company, known for its innovative approach to modern housing and commercial projects. We are expanding our digital presence and looking for a creative, data-driven professional to strengthen our marketing and content team.Position OverviewWe&rsquo;re hiring a Performance Marketing &amp; Video Content Specialist who can blend marketing strategy, digital advertising, and creative video storytelling. This role requires someone who can drive leads, conversions, and brand visibility through smart campaigns and engaging real-estate video content.Key ResponsibilitiesPerformance Marketing<ul><li>Plan, execute, and optimize paid campaigns on Meta Ads (Facebook/Instagram), Google Ads, YouTube, and TikTok.</li><li>Develop data-driven marketing strategies to generate qualified real-estate leads.</li><li>Track KPIs, prepare reports, and improve campaign performance using analytics tools.</li><li>Manage ad budgets efficiently to maximize ROI.</li><li>Work closely with the sales and creative team to align campaigns with property launches and promotions.</li></ul>Video &amp; Content Creation<ul><li>Produce, edit, and optimize videos and reels for property showcases, project highlights, and social media ads.</li><li>Create compelling visuals and short-form content to enhance audience engagement.</li><li>Manage shoots (on-site property visuals, client testimonials, project updates).</li><li>Maintain brand consistency and ensure all media content reflects Al-Siraat Group&rsquo;s identity.</li></ul>Requirements<ul><li>Minimum 2&ndash;3 years of experience in performance marketing or digital advertising (real estate experience preferred).</li><li>Proficiency in Meta Business Suite, Google Ads Manager, TikTok Ads Manager, and related tools.</li><li>Strong command of video editing software (Adobe Premiere Pro, Final Cut Pro, or CapCut Pro).</li><li>Solid understanding of digital analytics and campaign reporting.</li><li>Excellent communication and storytelling skills.</li><li>Creative mindset with attention to detail.</li></ul>Preferred Qualifications<ul><li>Experience working with real estate marketing campaigns.</li><li>Knowledge of SEO, A/B testing, and retargeting strategies.</li><li>Familiarity with Capcut, Canva, Premier Pro, or motion graphics.</li><li>Understanding of Pakistani property market and buyer behavior (plus point).</li></ul>What We Offer<ul><li>Competitive salary with performance-based bonuses.</li><li>Opportunity to work with an ambitious and fast-growing real estate brand.</li><li>Collaborative, creative, and supportive team environment.</li><li>Career growth opportunities and professional development.</li><li>Modern workplace environment with access to the latest tools.</li></ul>How to ApplySend your CV, portfolio, and 2&ndash;3 examples of your marketing campaigns or video work to: https://wa.me/923265534422 Please mention &ldquo;Performance Marketing &amp; Video Content Specialist &ndash; Al-Siraat Group&rdquo; in the subject line.Job Type: Full-timePay: Up to Rs75,000.00 per monthWork Location: In person

Performance Marketing & Video Content Specialist

ABS INTERNATIONAL

Company: ABS International &ndash; 16+&#8239;Years of Global Digital Marketing &amp; Performance&#8209;Driven BPO Location: Karachi, Pakistan &ndash; On&#8209;site (Gulshan&#8209;e&#8209;Iqbal, Block&#8239;13&#8209;C) Job Type &amp; Shift: Full&#8209;time (Mon&ndash;Sat) | Night Shift &ndash; 6:00&#8239;PM&ndash;2:00&#8239;AM PKT Salary Range: Competitive Salary (depending on experience) + performance bonuses Why Join Us? Join a performance&#8209;driven digital marketing company that runs high&#8209;ROI campaigns for local and global clients. We&rsquo;re looking for a specialist to scale Google &amp; Meta results with clean tracking, clear KPIs, and ongoing training.What You&rsquo;ll Do<ul><li>Build, launch and optimise campaigns in Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads (Facebook, Instagram); Bing Ads experience a plus.</li><li>Define keyword &amp; audience strategies, manage negatives, match types, geo/device splits to maximise ROI.</li><li>Set up and maintain conversion tracking via GA4, GTM, pixels and CAPI; validate event tracking and data integrity.</li><li>Manage budgets and pacing; meet CPA/ROAS targets; prepare weekly reports in Looker Studio / GA4.</li><li>Plan and execute A/B tests (ads, bids, audiences, landing pages); collaborate with content/design/dev teams to improve landing&#8209;page conversion rate (CVR).</li></ul>Required Skills &amp; Experience<ul><li>1&ndash;3 years hands&#8209;on experience in PPC / Paid Media (Google Ads required, Meta/Bing add&#8209;on).</li><li>Proficient with GA4, GTM and tracking/debugging tags/events.</li><li>Strong Excel/Google Sheets skills (pivot tables, lookups) and familiarity with Looker Studio.</li><li>Clear written &amp; verbal communication; ability to work on&#8209;site in Karachi night shift.</li></ul>Nice&#8209;to&#8209;Have<ul><li>Experience with e&#8209;commerce feed management (Merchant Center), Performance Max structures, offline conversion imports.</li><li>Lead&#8209;gen quality control (duplicate blocking, form validation).</li></ul>Success Metrics &mdash; First&#8239;90&#8239;Days<ul><li>Tracking fully implemented for all active accounts (GA4/GTM validated).</li><li>Reduce blended CPA by 10&#8209;20% or increase ROAS by 15% on priority campaigns.</li><li>Maintain &gt;95% budget pacing accuracy and implement a live weekly test plan.</li></ul>What We Offer<ul><li>Competitive salary and performance&#8209;based bonuses.</li><li>Paid certifications &amp; upskilling budget; career path from Specialist &rarr; Senior Lead.</li><li>Modern tool&#8209;stack and collaborative, data&#8209;first culture.</li><li>On&#8209;site night&#8209;shift support with ergonomic environment and stable campaign load.</li></ul>How to ApplyClick &ldquo;Apply Now&rdquo; on Indeed and attach your CV. You may also include a short cover note summarising one measurable result you drove (e.g., &ldquo;Reduced Google Ads CPA by 25% in 3&#8239;months&rdquo;). Shortlisted candidates will be contacted within 48 hours for a screening.Job Type: Full-timeWork Location: In person

PPC / Paid Media Specialist (Night Shift) | Google & Meta Ads – Karachi

MEDTEX

We are looking for an experienced Ads Specialist to manage and optimize paid advertising campaigns across Google Ads, Meta Ads (Facebook &amp; Instagram, LinkedIn, Youtube), and TikTok Ads. The ideal candidate should have a strong background in performance marketing, audience targeting, A/B testing, and campaign optimization to drive high ROI and conversions.Key Responsibilities:<ul><li>Develop, implement, and manage paid advertising campaigns on Google Ads, Meta Ads (Facebook, Youtube, Instagram), and TikTok Ads.</li><li>Conduct keyword research, audience analysis, and competitor analysis to improve campaign performance.</li><li>Optimize ad creatives, copy, and landing pages for better CTR, conversions, and ROAS.</li><li>Monitor and analyze ad performance metrics (CPC, CPA, ROAS, CTR, etc.) to ensure cost-effective campaigns.</li><li>Perform A/B testing on ad creatives, targeting strategies, and bidding methods.</li><li>Implement retargeting and lookalike audience strategies to improve conversion rates.</li><li>Keep up to date with platform updates, trends, and best practices in digital advertising.</li><li>Work closely with the SEO, content, and design teams to ensure campaign effectiveness.</li><li>Manage budgets efficiently and provide weekly/monthly performance reports with actionable insights.</li></ul>Requirements:<ul><li>3+ years of experience in Google Ads, Meta Ads (Facebook &amp; Instagram), and TikTok Ads.</li><li>Strong understanding of PPC advertising, audience targeting, and conversion tracking.</li><li>Experience with Google Analytics, Google Tag Manager, and Facebook Pixel for tracking and reporting.</li><li>Knowledge of ad copywriting, creative strategy, and landing page optimization.</li><li>Ability to analyze data and make data-driven decisions for campaign optimization.</li><li>Familiarity with eCommerce, lead generation, and brand awareness campaigns.</li><li>Strong communication skills and ability to collaborate with marketing teams.</li><li>Certification in Google Ads and Meta Ads is a plus.</li></ul>Preferred Qualifications:<ul><li>Experience with AI-driven ad optimization and automation tools.</li><li>Understanding of social media trends and how they impact ad performance.</li><li>Background in managing high-budget ad campaigns.</li></ul>Job Type: Full-timeExperience:<ul><li>Paid Ads: 3 years (Preferred)</li></ul>License/Certification:<ul><li>Google Ads, Meta Ads Certification (Preferred)</li></ul>MEDTEXWebsite: www.keeps.pkSend your resume to medtex@gmail.comContact# 0300-0330235Job Type: Full-timeWork Location: In person

SOCIAL MEDIA SPECIALIST

ERP Implementation Company

We are seeking a dynamic Female Marketing Executive to lead marketing campaigns, partnerships, and digital initiatives that drive Fresh Basket&rsquo;s growth. The ideal candidate should be creative, analytical, and experienced in digital marketing and brand collaborations.Key Responsibilities1. Partnership &amp; Banking Marketing<ul><li>Develop and manage discount/cashback campaigns with banks and corporate partners.</li><li>Coordinate campaign execution, tracking, and performance analysis.</li><li>Manage agreements, invoicing, and settlements post-campaign.</li><li>Build and sustain long-term partner relationships for co-branded promotions.</li></ul>2. E-commerce &amp; Performance Marketing<ul><li>Monitor online sales, conversions, and ROI across platforms.</li><li>Provide actionable insights to optimize campaigns and user experience.</li><li>Prepare weekly/monthly performance reports for management review.</li></ul>3. Digital &amp; Social Media Management<ul><li>Plan and execute paid marketing campaigns (Facebook, Google, etc.).</li><li>Oversee content creation, scheduling, and engagement across social channels.</li><li>Ensure brand consistency in all visuals and communication.</li><li>Stay updated on digital marketing trends and best practices.</li></ul>Requirements<ul><li>Bachelor&rsquo;s degree in Marketing, Business Administration, or related field.</li><li>2&ndash;4 years of experience in marketing (preferably in retail, FMCG, or e-commerce).</li><li>Hands-on experience in banking or brand partnerships.</li><li>Strong command of digital marketing tools (Meta Ads Manager, Google Ads, Analytics).</li><li>Excellent analytical, communication, and coordination skills.</li><li>Self-driven, detail-oriented, and capable of managing multiple projects.</li></ul>What We Offer<ul><li>Competitive salary and performance bonuses.</li><li>A collaborative, growth-oriented work environment.</li><li>Professional development opportunities within a leading retail brand.</li></ul>Location: Defence &amp; CliftonJob Type: Full-timePay: Rs70,000.00 - Rs80,000.00 per monthWork Location: In person

Marketing Executive - Female

Explore 1671+ Performance marketing specialist in Karachi Jobs In Karachi Jobs In Karachi Pakistan this November. Find roles across top companies and apply now to boost your career.

1671 performance marketing specialist jobs IN Karachi Jobs In Karachi Jobs In Karachi Pakistan

Performance Marketing Specialist

Performance Marketing Specialist

Experienced Google Ads Specialist

Performance Marketing & Video Content Specialist

PPC / Paid Media Specialist (Night Shift) | Google & Meta Ads – Karachi

SOCIAL MEDIA SPECIALIST

Marketing Executive - Female