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ABIC

Job Title: Performance Marketing SpecialistLocation: KarachiExperience Required: 3+ YearsDepartment: MarketingJob Overview:We are seeking a results-driven Performance Marketing Specialist with proven expertise in Google Ads and Meta Ads (Facebook/Instagram Ads). The ideal candidate will have at least 3 years of hands-on experience in planning, executing, and optimizing paid campaigns to achieve measurable business goals. You will work closely with the marketing and creative teams to maximize ROI, scale campaigns, and support overall digital growth.Key Responsibilities:<ul><li>Plan, launch, and optimize Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook &amp; Instagram) campaigns.</li><li>Conduct keyword research, audience targeting, and competitor analysis to improve campaign performance.</li><li>Manage campaign budgets, monitor spend, and ensure campaigns are ROI-driven.</li><li>Continuously A/B test ad creatives, copy, and landing pages to improve CTR, CVR, and overall performance.</li><li>Track, analyze, and report performance metrics (CPC, CPA, ROAS, CTR, CPM, etc.) with actionable insights.</li><li>Collaborate with design and content teams to create engaging ad creatives.</li><li>Stay updated with latest trends, algorithm changes, and best practices in paid media.</li><li>Implement conversion tracking, pixel setups, and event tracking to ensure accurate attribution.</li><li>Optimize campaigns across the funnel to drive both acquisition and retention.</li><li>Provide weekly and monthly reports with insights and recommendations to management.</li></ul>Requirements:<ul><li>3+ years of proven experience managing Google Ads and Meta Ads campaigns.</li><li>Strong knowledge of performance metrics, bidding strategies, and campaign optimization.</li><li>Hands-on experience with tools like Google Analytics, Google Tag Manager, Meta Business Manager.</li><li>Proficiency in using campaign automation, remarketing, and audience segmentation strategies.</li><li>Strong analytical skills with the ability to interpret data and provide insights.</li><li>Excellent communication and collaboration skills.</li><li>Google Ads and/or Meta Blueprint certifications are a plus.</li><li>Experience with TikTok ads is preferred</li></ul>Key Skills:<ul><li>Google Ads (Search, Display, Shopping, YouTube)</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>Conversion Tracking &amp; Analytics (GA4, GTM, Pixels)</li><li>Budget Management &amp; Reporting</li></ul>Job Type: Full-timePay: Rs150,000.00 - Rs200,000.00 per monthWork Location: In person

Performance Marketing Specialist

Aheadtech360

Company: AheadTech360 Location: Tariq Road, Karachi Employment Type: Full-time Working Hours: Monday-Friday: 10:30 AM - 7:30 PM | Saturday: Half DayJob OverviewWe are seeking an experienced Performance Marketing Specialist to drive digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), and TikTok platforms. The ideal candidate will be a data-driven professional who can manage the complete marketing funnel from strategy to execution and optimization.Key Responsibilities<ul><li>Multi-Platform Expertise: Manage and optimize campaigns across Google Ads, Meta Business, and TikTok Ads platforms</li><li>Research &amp; Analysis: Conduct comprehensive market research, customer analysis, and competitor research to inform strategy</li><li>Campaign Management: Plan, set up, launch, and continuously optimize advertising campaigns for maximum ROI</li><li>Conversion Rate Optimization (CRO): Implement website improvements and landing page optimizations to increase conversion rates</li><li>Creative Strategy: Collaborate with creative teams to develop high-converting ad creatives and provide strategic direction</li><li>Analytics &amp; Tracking: Set up and maintain tracking systems, troubleshoot technical issues, and ensure accurate data collection</li><li>Performance Reporting: Create detailed reports and communicate campaign performance to stakeholders</li><li>Budget Management: Efficiently allocate and manage advertising budgets across multiple platforms and campaigns</li></ul>Required Qualifications<ul><li>Bachelor's degree in Marketing, Business, or related field</li><li>2-4 years of proven experience in performance marketing across Google, Meta, and TikTok platforms</li><li>Strong analytical skills with proficiency in Google Analytics, Facebook Analytics, and other tracking tools</li><li>Experience with A/B testing, conversion optimization, and landing page optimization</li><li>Excellent communication skills in English and Urdu</li><li>Proficiency in creating comprehensive reports and presenting data insights</li><li>Self-motivated with strong problem-solving abilities</li><li>Ability to work independently and manage multiple campaigns simultaneously</li></ul>Preferred Skills<ul><li>Google Ads and Facebook Blueprint certifications</li><li>Experience with marketing automation tools</li><li>Knowledge of HTML/CSS for basic landing page modifications</li><li>Familiarity with e-commerce and lead generation campaigns</li><li>Experience working with international clients</li></ul>What We Offer<ul><li>Competitive salary package</li><li>Professional development opportunities</li><li>Collaborative work environment</li></ul>Job Type: Full-timePay: Rs45,000.00 - Rs70,000.00 per monthApplication Question(s):<ul><li>Which platforms have you managed paid advertising campaigns on, and what was your average monthly ad spend across these platforms?</li><li>Describe a campaign optimization challenge you faced and how you resolved it. Include specific metrics that improved.</li><li>How do you approach setting up conversion tracking for a new e-commerce client, and what tools do you use?</li><li>What's your process for conducting competitor analysis for a new campaign, and how do you apply those insights?</li><li>Describe your experience with A/B testing ad creatives. What variables do you typically test, and how do you determine statistical significance?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Paid Media: 2 years (Required)</li></ul>Language:<ul><li>English (Preferred)</li></ul>Work Location: In person

Ibix Global Tech

We are looking for a Marketing Specialist with a proven track record of running successful, results-driven campaigns for IT solutions and service providers. The ideal candidate will have hands-on experience in planning and executing strategic marketing initiatives that generate quality leads, drive conversions, and elevate brand visibility in the tech industry.Key Responsibilities:<ul><li>Plan and run targeted digital campaigns focused on IT services with measurable results and lead conversions.</li><li>Manage paid advertising (Google Ads), email marketing, and social media for lead generation.</li><li>Create and manage marketing funnels to convert leads across digital channels.</li><li>Monitor and analyze campaign performance; report on metrics like CPL, conversion rates, and ROI.</li><li>Use CRM and marketing automation tools to run email workflows and support lead nurturing.</li><li>Conduct competitor and market research to refine targeting and messaging.</li><li>Work closely with Sales, Product, and Tech teams to align marketing efforts with business goals.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s degree in Marketing, Business, IT, or a related field.</li><li>2&ndash;4 years of experience running performance-driven campaigns in IT services or technology companies.</li><li>Strong grasp of digital tools: Google Ads, analytics platforms, CRM, and automation tools.</li><li>Implementation of SEO is a plus.</li><li>Ability to interpret campaign data and optimize for better results.</li><li>Experience marketing ERP, cybersecurity, or infrastructure services is a plus.</li></ul>Please submit your portfolio or case studies along with the CV demonstrating successful marketing campaigns you've managed, especially those that show lead generation and conversion results in the IT services industry.Job Type: Full-timeApplication Question(s):<ul><li>What is your current salary package? </li><li>What is your expected salary package? </li><li>Can you share a specific campaign you led for an IT solutions company that delivered strong results? You can attach your case study.</li><li>What will be your notice time period? </li><li>What tools or metrics would you use to track the ROI of social media campaigns? </li></ul>Experience:<ul><li>Marketing Specialist: 2 years (Required)</li></ul>Work Location: In person

Marketing Specialist

Hiring Talent

We are looking for a highly motivated and data-driven Performance Marketing Specialist having 3 to 5 years of hands-on experience in managing paid media campaigns across various digital platforms.Job Type: Full-time, onsiteTimings: 1 pm to 9 pmSalary: Tax FreeKey Responsibilities:<ul><li>Plan, execute, and optimize performance marketing campaigns across platforms including Google Ads, Meta (Facebook &amp; Instagram), LinkedIn, X (Twitter), and others.</li><li>Monitor, analyze, and report on campaign performance metrics (CPC, CTR, CPA, ROAS, etc.) and identify opportunities for improvement.</li><li>Conduct A/B testing on ad creatives, targeting, and landing pages to improve performance.</li><li>Collaborate with content, creative, and product teams to develop compelling campaign assets and landing pages.</li><li>Own daily budget pacing, bid strategy, and audience segmentation for optimal results.</li><li>Perform keyword research, audience targeting, and competitive analysis to inform strategy.</li><li>Generate performance reports and insights for internal stakeholders on a weekly/monthly basis.</li></ul>Requirements:<ul><li>3&ndash;5 years of proven experience in performance marketing or digital advertising.</li><li>Proficiency in ad platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, and programmatic/display platforms.</li><li>Hands-on experience with Google Analytics, Google Tag Manager, and conversion tracking tools.</li><li>Strong analytical and Excel skills; experience with dashboards like Data Studio, Tableau, or similar is a plus.</li><li>In-depth knowledge of key metrics such as CTR, CPC, CPA, ROAS, LTV, etc.</li><li>Ability to manage and optimize large-scale digital ad budgets.</li><li>Understanding of customer funnels and CRO (conversion rate optimization) principles.</li><li>Bachelor's degree in Marketing, Business, Communications, or a related field.</li></ul>Interested candidates may apply.Job Type: Full-timeApplication Question(s):<ul><li>Are you willing to work onsite from 1 pm to 9 pm?</li></ul>Experience:<ul><li>PPC: 3 years (Preferred)</li><li>managing paid ad campaigns for social media platforms: 3 years (Preferred)</li></ul>Location:<ul><li>Karachi Shahra-E-Faisal (Preferred)</li></ul>Work Location: In person

Performance Marketing Manager

rapid-supplies

Job Title: Email &amp; Retention Marketing Specialist (Onsite &ndash; Female Preferred) Company: Rapid Supplies Middle East Location: DHA Phase 6, Karachi Job Type: Full-Time, Onsite Working Hours: Monday to Friday, Alternate Saturdays | 9:00 AM &ndash; 6:00 PMAbout UsRapid Supplies General Trading LLC is a leading developer, manufacturer, and supplier of premium hospitality products, with over 15 years of industry experience. We specialize in Operating Supplies and Equipment (OS&amp;E) and serve a wide range of clients across the hospitality and service sectors. With a strong global footprint and commitment to quality, we are expanding our marketing team to drive deeper customer engagement and retention.Job OverviewWe are seeking a self-driven and results-oriented Email &amp; Retention Marketing Specialist (Female Preferred) to join our team onsite in Karachi. You will be responsible for leading our email, SMS, and WhatsApp marketing strategies to improve customer engagement, repeat purchases, and ROI. This is a hands-on role ideal for someone passionate about performance marketing, storytelling, and eCommerce growth.Key Responsibilities<ul><li>Plan, write, and execute high-converting email, SMS, and WhatsApp campaigns</li><li>Build and manage automated flows: welcome series, cart abandonment, re-engagement, upsells, winbacks</li><li>Write engaging, benefit-driven copy tailored to UAE and USA audiences</li><li>Segment customer lists by behavior, location, and purchase history</li><li>Design or collaborate on branded, mobile-optimized email templates</li><li>Monitor and analyze performance metrics (open rate, CTR, conversion, ROI)</li><li>Ensure compliance with international messaging regulations (CAN-SPAM, GDPR, TCPA)</li><li>Take full ownership of retention marketing initiatives, from concept to delivery</li></ul>Requirements<ul><li>2&ndash;4 years of hands-on experience in email/SMS/WhatsApp marketing</li><li>Proven track record of delivering ROI-driven retention campaigns</li><li>Strong understanding of UAE and USA buyer behavior and seasonal trends</li><li>Experience with tools like Klaviyo, Mailchimp, Twilio, Interakt, Zoko, etc.</li><li>Excellent copywriting and campaign storytelling skills</li><li>Familiarity with Shopify, WooCommerce, or similar eCommerce platforms</li><li>Highly organized, proactive, and able to work independently</li></ul>Nice to Have<ul><li>Background in hospitality, kitchen equipment, or B2B retail</li><li>Ability to design or modify HTML/CSS-based emails</li><li>Experience with analytics tools like Glew, Triple Whale, or custom dashboards</li><li>Tone localization expertise for both UAE and US audiences</li></ul>Performance Metrics<ul><li>Email/SMS/WhatsApp campaign ROI and conversion rates</li><li>Growth in customer retention and repeat purchases</li><li>Improvement in email engagement metrics (open rate, click rate, etc.)</li><li>Growth and segmentation of subscriber lists</li></ul>Salary &amp; Benefits<ul><li>Market Competitive Salary</li><li>Opportunity to work with a global brand in the hospitality industry</li><li>Collaborative and growth-focused work environment</li></ul>Job Type: Full-timeApplication Question(s):<ul><li>Do you have background in hospitality, kitchen equipment, or B2B retail?</li><li>Do you have experience with analytics tools like Glew, Triple Whale, or custom dashboards?</li><li>Can you design or modify HTML/CSS-based emails?</li></ul>Work Location: In person

Email & Retention Marketing Specialist (Onsite – Female Preferred)

Three Horse Collections

Job Description &ndash; Performance Marketing ExecutiveCompany: Dany Tameerat Pvt. Ltd. Location: Karachi, PakistanDany Tameerat Pvt. Ltd., a leading name in Pakistan&rsquo;s real estate and construction industry, is looking for an experienced Performance Marketing Executive to join our dynamic marketing team. We specialize in developing premium real estate projects and seek a professional who can drive impactful digital campaigns tailored to the real estate sector.Key Responsibilities:<ul><li>Plan, execute, and optimize paid advertising campaigns across multiple PPC platforms with a strong focus on real estate lead generation.</li><li>Monitor campaign performance, analyze KPIs (CPC, CTR, CPA, ROAS, etc.), and provide actionable insights for continuous improvement.</li><li>Prepare performance reports and dashboards to support data-driven decision-making.</li><li>Collaborate closely with the marketing and sales teams to align PPC campaigns with overall real estate marketing objectives.</li><li>Stay updated on industry trends, platform updates, and best practices in performance marketing, especially within the real estate domain.</li></ul>Required Skills:<ul><li>Solid understanding of advertising platforms, particularly Google Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.</li><li>Hands-on experience with Google Analytics, Tag Manager, and PPC tools.</li><li>Strong analytical and problem-solving skills with the ability to interpret campaign data and optimize results.</li><li>Proven ability to design, test, and refine strategies to achieve maximum ROI in the real estate industry.</li></ul>Requirements:<ul><li>Bachelor&rsquo;s or Master&rsquo;s degree in Marketing, Business Administration, or a relevant field from a recognized university.</li><li>Minimum 2 years of proven experience in performance marketing, preferably in the real estate sector.</li><li>Ability to manage multiple campaigns simultaneously while meeting deadlines and performance goals.</li><li>Females are strongly encouraged to apply.</li></ul>Job Type: Full-timePay: From Rs75,000.00 per monthWork Location: In person

Performance Marketing Executive

SQUAD INTERNATIONAL

Location: Shahrah-e-Faisal, KarachiTimings: 8:00 PM &ndash; 5:00 AM (Mon&ndash;Fri)We're looking for a results-driven digital marketer with 5&ndash;10 years of experience in paid lead generation across Google, Meta, LinkedIn, Bing, etc.<ul><li>Strong grip on call center (inbound) paid marketing</li><li>Expertise in budgeting, ROI-focused strategy &amp; execution</li><li>Telecom industry experience is a plus</li></ul>If performance marketing is your passion&mdash;we want to hear from you!Job Type: Full-timePay: Rs150,000.00 - Rs200,000.00 per monthWork Location: In person

Senior Digital Marketer

Explore 1494+ Performance marketing specialist in Karachi this September. Find roles across top companies and apply now to boost your career.

1494 performance marketing specialist jobs IN Karachi

Performance Marketing Specialist

Performance Marketing Specialist

Marketing Specialist

Performance Marketing Manager

Email & Retention Marketing Specialist (Onsite – Female Preferred)

Performance Marketing Executive

Senior Digital Marketer