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Rollic

<div>
 
 Rollic is an Istanbul-based game developer and publisher.
 
 
 Founded in 2019 and acquired in October 2020 by Zynga, who joined the Take-Two roof as of May 2022.
 
 
 Rollic has over 3.5 billion downloads across its diverse portfolio of games and, thanks to an intensive development process utilizing a massive test pipeline, has a steady cadence of globally hit titles such as Color Block Jam, Timeline Up, Crowd Express: Boarding Puzzle, Hole People, and Knit Out, all of which have gained millions of downloads worldwide within a few months after their release.
 
 
 
 
 
 We are looking for
 
 Product Marketing Specialist
 
 ;
 
 
 
 
 
 
 Main Responsibilities
 
 
 
 
 
 <ul>
 <li>
 Lead and execute data-driven product marketing strategies for Rollic&rsquo;s top-performing games and IP-based games, with a strong focus on the US market. Ensure full alignment with brand guidelines, product roadmaps, and partner expectations.
 </li>
 <li>
 Shape and implement IP marketing strategies, turning top-performing games into global IPs. Drive 360&deg; brand communications, ensuring consistent and impactful messaging across all channels.
 </li>
 <li>
 Leverage influencer marketing and social media expertise to boost awareness, engagement, and player acquisition.
 </li>
 <li>
 Act as the primary liaison between Rollic&rsquo;s internal teams, studios, and IP partners throughout development, ensuring expectations and brand standards are fully met.
 </li>
 <li>
 Manage day-to-day collaboration with Zynga teams, building strong, trust-based relationships.
 </li>
 <li>
 Partner with product, creative, and growth teams to continuously optimize marketing strategies and creative execution.
 </li>
 <li>
 Stay ahead of industry trends and competitor activities, providing insights that shape strategy and inspire teams.
 </li>
 <li>
 Embed a test&ndash;measure&ndash;learn mindset in all campaigns, ensuring every activation delivers measurable impact and actionable learnings.
 </li>
 <li>
 Plan, manage, and optimize marketing campaign budgets to maximize efficiency and ROI.
 </li>
 </ul>
 
 
 
 
 
 Desired Skills and Qualifications
 
 
 
 
 
 <ul>
 <li>
 Proven experience in brand marketing with a track record of successful, commercially impactful campaigns.
 </li>
 <li>
 Bachelor&rsquo;s Degree or equivalent in Business or related field.
 </li>
 <li>
 3+ years in mobile, product, or brand marketing.
 </li>
 <li>
 Data-driven marketer with the ability to turn insights into strategies.
 </li>
 <li>
 Experience managing cross-functional teams.
 </li>
 <li>
 Expertise in integrated marketing across paid, owned, and organic channels.
 </li>
 <li>
 Proven success in leading large-scale global campaigns, including ATL and TV productions.
 </li>
 <li>
 Strong project management skills with excellent attention to detail.
 </li>
 <li>
 Experience with influencer marketing.
 </li>
 <li>
 Excellent communication skills and comfortable presenting work.
 </li>
 </ul>
 
 
 
 
 
 
 
 
 Discover our perks and benefits:
 
 
 
 
 
 <ul>
 <li>
 Competitive salary to help you reach your highest potential
 </li>
 <li>
 Meal compensation
 </li>
 <li>
 Relocation support to Istanbul
 </li>
 <li>
 State-of-the-art equipment in your welcome package
 </li>
 <li>
 Gaming room &amp; lounge area to relax and recharge
 </li>
 <li>
 A pet-friendly office where your furry friends are welcome
 </li>
 <li>
 Gym area in the Rollic office
 </li>
 <li>
 Private health insurance
 </li>
 <li>
 24/7 online well-being &amp; mental health support
 </li>
 <li>
 Learning &amp; development via Take-Two&rsquo;s employee program
 </li>
 <li>
 A chance to take responsibility and improve your skills continuously.
 </li>
 </ul>
 
 
</div>

Product Marketing Specialist

Wide and Wise

<div>We are looking for a Brand Manager for our partner company &mdash; a forward-thinking, community-driven organization redefining the future of workspace, lifestyle, and culture.
This role will support the development and execution of brand and marketing strategies that strengthen positioning, enhance visibility, and build a strong emotional connection with the brand&rsquo;s community. The Brand Manager will collaborate closely with marketing, sales, and community teams to bring the brand vision to life through impactful campaigns, partnerships, and events.
Key Responsibilities
Brand Strategy &amp; Positioning<ul>
<li>
Support the development and execution of the brand&rsquo;s overall marketing and communication strategy.</li>
<li>Ensure brand consistency across all digital and physical touchpoints.</li>
<li>Contribute to the creation of compelling brand narratives and campaigns that reflect the brand&rsquo;s lifestyle and community-driven identity.</li>
</ul>
Integrated Marketing &amp; Campaign Execution<ul>
<li>
Plan and execute 360&deg; marketing campaigns across digital, content, social media, and offline channels.</li>
<li>Monitor campaign performance, track KPIs, and provide insights for optimization.</li>
<li>Collaborate with internal teams and external agencies to ensure creative alignment and timely delivery.</li>
</ul>
Partnerships &amp; Collaborations<ul>
<li>
Support the identification and coordination of brand collaborations, sponsorships, and partnership activations.</li>
<li>Work closely with the Regional and Marketing leadership teams to ensure partnerships align with brand goals and values.</li>
</ul>
Community &amp; Events<ul>
<li>
Coordinate brand activations, community events, and experiences that drive engagement and loyalty.</li>
<li>Manage event calendars and ensure smooth coordination between internal and external stakeholders.</li>
</ul>
Content &amp; Communication<ul>
<li>
Oversee the production of branded content, visuals, and messaging across channels.</li>
<li>Ensure communication materials are aligned with the brand&rsquo;s tone, design, and strategy.</li> 
</ul>
Qualifications<ul>
<li>
Bachelor&rsquo;s degree in Marketing, Communication, Business, or a related field.</li>
<li>Minimum 5 years of experience in brand management, marketing, or communication (preferably in lifestyle, hospitality, coworking, or creative industries).</li>
<li>Experience in campaign planning, social media, and digital marketing execution.</li>
<li>Strong communication, coordination, and project management skills.</li>
<li>Creative mindset with a strong attention to detail.</li>
<li>Proficiency in English and Turkish.</li>
</ul>
If you&rsquo;re a creative and strategic marketer passionate about building brands that connect people and culture, we&rsquo;d love to meet you.</div>

Brand Manager

Alyors Group

<div>
 
 
 About Us
 
 
 
 
 
 
 We are a dynamic and fast-growing OTC company in Turkey, dedicated to improving health and well-being through
 
 food supplements, dermocosmetic products, and consumer medical devices
 
 . With a strong commitment to quality, innovation, and people-oriented values, we continue to expand our global reach and product portfolio.
 
 
 Our vision is to build a bridge between markets &mdash; delivering trusted health solutions that make a real difference in people&rsquo;s lives.
 
 
 
 
 
 And we are looking for a Brand Manager to grow our team!
 
 
 
 
 
 
 Required Skills
 
 
 <ul>
 <li>
 Minimum of a Bachelor&rsquo;s Degree in a related field
 </li>
 <li>
 Minimum of 3&ndash;4 years of experience in a similar role in the OTC or medical field
 </li>
 <li>
 Excellent verbal and written communication skills in
 
 Russian and English
 
 </li>
 <li>
 Strong communication skills and the ability to build and maintain effective relationships with colleagues and external partners
 </li>
 <li>
 Strong analytical and problem-solving skills
 </li>
 <li>
 High attention to detail and strong organizational abilities
 </li>
 <li>
 Ability to work effectively in a fast-paced and team-oriented environment
 </li>
 <li>
 Ability to work under pressure and meet deadlines
 </li>
 <li>
 Proficiency in MS Office programs
 </li>
 <li>
 Previous experience in CIS countries would be an advantage
 </li>
 <li>
 Willingness to work in
 
 Kazakhstan
 
 or other
 
 CIS countries
 
 is preferred
 </li>
 </ul>
 
 
 
 
 
 Job Description
 
 
 <ul>
 <li>
 Responsible for all stages from product development to market launch
 </li>
 <li>
 Developing new products and improving existing ones
 </li>
 <li>
 Managing the launch process of new products
 </li>
 <li>
 Conducting market research and analyzing industry trends
 </li>
 <li>
 Analyzing and documenting the product development process
 </li>
 <li>
 Leading internal and external product audits
 </li>
 <li>
 Collaborating closely with the R&amp;D team
 </li>
 <li>
 Researching and analyzing consumer behavior, market trends, and competitor activities
 </li>
 <li>
 Developing brand strategy, including style guides, brand guidelines, brand vision, and value propositions for both short and long term
 </li>
 <li>
 Planning and executing all communication and media activities across all channels, including online and social media
 </li>
 <li>
 Assisting with product development, pricing, and new product launches, as well as identifying new business opportunities
 </li>
 <li>
 Creating and managing promotional materials to establish and strengthen product branding
 </li>
 <li>
 Managing the advertising and promotional budget
 </li>
 <li>
 Conducting competitor and customer insights analyses
 </li>
 <li>
 Preparing reports on sales forecasts, financial performance, and product sales results
 </li>
 </ul>
 
 
</div>

Samsung Electronics

<div>
 
 
 Product Marketing Manager
 
 
 
 
 
 
 
 
 Job Summary
 
 
 
 
 
 
 <ul>
 <li>
 Analyse market trends and regulatory developments and take required actions in a timely manner.
 </li>
 <li>
 Responsible for expanding the product's market coverage by setting up a product strategy plan.
 </li>
 <li>
 Responsible for maximizing profit and minimizing loss by managing product lifecycle and developing pricing strategy, executing Go To Market plans and assure successful launch of new products to meet the target sales for the products in line with company KPIs.
 </li>
 <li>
 Responsible for GTM activities from end-to-end process and engage and lead with internal departments such as Sales, Retail, Marcom, Finance, Legal teams to provide appropriate guides information, plans to execute KPIs in the timely manner.
 </li>
 <li>
 Responsible for the transition of the products lifecycle, from pre-launch till phase out decision.
 </li>
 <li>
 Analyse product sell-out requirements and develop appropriate promotion programs
 </li>
 <li>
 Optimize SCM process by managing healthy inventory
 </li>
 <li>
 Constantly monitor financial and operational performance of the products and perform achieve required tunings about the products.
 </li>
 <li>
 Identify opportunities and threads in the business environment and prepare and execute commercial responses accordingly.
 </li>
 </ul>
 
 
 
 
 
 
 Job Description
 
 
 
 
 
 
 <ol>
 <li>
 [Line-up management] Perform the development and management of the line-up portfolio plan and efficiency improvement efforts and market issue response. Develop long term and mid term product portfolio plans to meet KPIs.
 </li>
 <li>
 [Launch management] Perform the product/service launch timeline setting by analysing the new model's target quantity and its profit and loss, and by working closely with HQ &amp; RHQ.
 </li>
 <li>
 [Pricing operation] The pricing operation strategy of each segment and model.
 </li>
 <li>
 [Discontinuation management] Devise the plans to minimize the leftover materials when a product is to be discontinued by setting appropriate discontinuation timeline and plans to utilize the leftover materials by closely working with SCM team.
 </li>
 </ol>
 
 
 
 
 
 
 Requirements
 
 
 
 
 
 
 <ul>
 <li>
 Bachelor's Degree with minimum 6 years' experience in product marketing, preferably in consumer electronics industry
 </li>
 <li>
 Excellent skills in Microsoft office packages; in particular Excel
 </li>
 <li>
 Demonstrated innovation and creative problem-solving abilities
 </li>
 <li>
 Effective written and verbal communication skills both in Turkish and English
 </li>
 <li>
 Ability to multi-task, work in a fast paced environment and priority management
 </li>
 <li>
 Must be creative thinker and strong team player
 </li>
 <li>
 Strong verbal, written and presentation skills
 </li>
 <li>
 Strong numeracy skills and attention to detail
 </li>
 </ul>
 
 
</div>

Product Marketing Manager

Odine

<div>
 
 
 About Odine
 
 
 
 At
 
 Odine
 
 , we connect the world &mdash; wherever the network lives.
 
 
 Our technology powers intelligent, cloud-native, and AI-driven network solutions that enable global connectivity and digital transformation across telecom operators, enterprises, and ecosystem partners.
 
 
 Now, we&rsquo;re looking for a
 
 Product Marketing Manager
 
 who&rsquo;s ready to go
 
 All In
 
 blending technical understanding, commercial insight, and storytelling to shape how Odine&rsquo;s innovation story reaches the world.
 
 
 
 
 
 
 About the Role
 
 
 
 We&rsquo;re seeking a
 
 hands-on, strategic, and tech-savvy Product Marketing Manager
 
 who thrives at the intersection of technology and storytelling.
 
 
 In this role, you will combine
 
 technical depth
 
 with
 
 strategic marketing acumen
 
 to drive go-to-market success across Odine&rsquo;s global portfolio from AI-powered orchestration platforms to cloud-native telecom solutions.
 
 
 You&rsquo;ll collaborate closely with product, engineering, and commercial teams to translate complex technologies into clear, differentiated value propositions that resonate across a multi-stakeholder ecosystem: vendors, partners, telecom operators, and enterprise customers.
 
 
 If you&rsquo;re a telco and technology at heart, curious about how things work under the hood, and passionate about turning that understanding into messages that move markets this role is for you.
 
 
 
 
 
 
 What You&rsquo;ll Do
 
 
 <ul>
 <li>
 
 Lead global Go-to-Market (GTM) strategy and execution
 
 for new and existing products including launches, campaigns, and solution-led narratives across regions.
 </li>
 <li>
 
 Develop and evolve product positioning and messaging frameworks
 
 that clearly communicate Odine&rsquo;s value across technical and business audiences.
 </li>
 <li>
 
 Define product value propositions
 
 tailored to buyer personas across the vendor&ndash;customer&ndash;partner landscape.
 </li>
 <li>
 
 Collaborate cross-functionally
 
 with Product Management, Engineering, Sales, and Partnerships teams to align product roadmaps with commercial strategy.
 </li>
 <li>
 
 Drive co-marketing initiatives and joint value creation
 
 with technology partners, ensuring a unified and differentiated brand voice.
 </li>
 <li>
 
 Create impactful assets
 
 solution briefs, customer stories, thought leadership content, battle cards, and sales decks to support awareness, enablement, and growth.
 </li>
 <li>
 
 Analyze market data, customer insights, and campaign metrics
 
 to measure performance, refine messaging, and optimize GTM impact.
 </li>
 <li>
 
 Champion continuous alignment between technical innovation and market storytelling
 
 , ensuring Odine&rsquo;s voice reflects credibility, intelligence, and global ambition.
 </li>
 </ul>
 
 
 
 
 
 What You&rsquo;ll Bring
 
 
 <ul>
 <li>
 6-8 years of
 
 Product Marketing
 
 experience with a strong
 
 GTM focus
 
 , ideally in
 
 telecom, cloud, or AI-driven B2B technology
 
 environments.
 </li>
 <li>
 Proven ability to translate
 
 complex technical concepts
 
 into
 
 clear business value
 
 for both technical and non-technical audiences.
 </li>
 <li>
 Solid background in software and next-generation technologies (including AI-driven solutions), with proven experience in product lifecycle alignment and solution positioning.
 </li>
 <li>
 Experience developing and executing
 
 multi-region GTM strategies
 
 and supporting product adoption in new markets.
 </li>
 <li>
 Strong
 
 storytelling and messaging skills
 
 , with an ability to craft frameworks that align product capabilities with market demand.
 </li>
 <li>
 Hands-on experience collaborating with
 
 sales, engineering, and partnership teams
 
 to deliver cohesive product narratives.
 </li>
 <li>
 
 Analytical mindset
 
 with the ability to interpret performance metrics, market signals, and buyer insights.
 </li>
 <li>
 
 Proficiency in PowerPoint and Excel
 
 for structured communication and analysis; familiarity with
 
 Adobe tools (Photoshop, Illustrator)
 
 is a plus.
 </li>
 <li>
 
 Familiarity with CRM and marketing automation tools
 
 (e.g., Zoho) for pipeline visibility and campaign tracking.
 </li>
 <li>
 A balance of
 
 strategic thinking and operational execution
 
 able to move seamlessly from vision to delivery.
 </li>
 <li>
 Excellent command of written and spoken
 
 English
 
 .
 </li>
 </ul>
 
 
 
 
 
 Why Odine?
 
 
 
 Because at Odine, being
 
 All In
 
 means more than just doing your job &mdash; it&rsquo;s about owning our story, driving change, and celebrating every breakthrough together. 💚
 
 
 Join a team that&rsquo;s bold, connected, and building the future &mdash; wherever the network takes us.
 
 
 👉 Apply now and go
 
 All In
 
 with us.
 
 
 
 
 
 
 Equal Opportunity Statement
 
 
 
 At
 
 Odine
 
 , we celebrate diversity and are committed to creating an inclusive environment for all employees.
 
 
 We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or any other protected status.
 
 
 Every Odinese is valued for who they are &mdash; because being
 
 All In
 
 starts with belonging. 💚
 
 
 
 All applications are treated confidentially and processed in compliance with data protection laws, including GDPR.
 
 
</div>

hrmade

<div>
 
 
 About the Role
 
 
 
 We are partnering with a
 
 leading FMCG brand in the confectionery &amp; snacks industry
 
 , operating with a strong international footprint and growing rapidly in both the Turkish and global markets.
 
 
 The company has a long-standing heritage in the FMCG sector and exports to more than 100 countries with a portfolio of
 
 award-winning, globally loved brands
 
 .
 
 
 In line with its
 
 expansion strategy and brand growth ambitions
 
 , we are looking for a
 
 Brand Manager
 
 to join the marketing team based in
 
 &Idot;stanbul (European Side)
 
 .
 
 
 This position offers the opportunity to work in a
 
 dynamic, innovative, and internationally connected environment
 
 , where creativity and analytical thinking meet.
 
 
 
 
 
 🎯 What You Will Do
 
 <ul>
 <li>
 Develop and execute
 
 brand strategies
 
 and
 
 annual marketing plans
 
 aligned with company objectives.
 </li>
 <li>
 Lead
 
 brand portfolio management
 
 and architecture, identifying market opportunities to drive growth.
 </li>
 <li>
 Manage the
 
 end-to-end product lifecycle
 
 , from strategic planning to tactical execution.
 </li>
 <li>
 Monitor
 
 brand performance
 
 and
 
 market dynamics
 
 , analyze category trends, competition, and consumer insights to define actionable plans.
 </li>
 <li>
 Conduct
 
 P&amp;L analysis
 
 and develop effective
 
 pricing and positioning strategies
 
 .
 </li>
 <li>
 Design and implement
 
 marketing communication plans
 
 across multiple markets.
 </li>
 <li>
 Collaborate cross-functionally with
 
 sales, trade marketing, R&amp;D, and supply chain
 
 teams to ensure brand consistency and business alignment.
 </li>
 <li>
 Manage
 
 marketing budgets
 
 efficiently and monitor
 
 ROI
 
 on brand activities.
 </li>
 </ul>
 
 
 
 
 💡 What We Expect
 
 <ul>
 <li>
 
 Bachelor&rsquo;s degree
 
 from a reputable university (Master&rsquo;s/MBA is a plus).
 </li>
 <li>
 
 4&ndash;6 years of marketing experience
 
 within the
 
 FMCG sector
 
 .
 </li>
 <li>
 Proven experience in
 
 international or global brand management
 
 is a strong advantage.
 </li>
 <li>
 Excellent command of
 
 written and spoken English
 
 .
 </li>
 <li>
 Strong
 
 analytical, strategic, and creative thinking
 
 skills.
 </li>
 <li>
 A
 
 proactive, curious, and highly motivated
 
 team player.
 </li>
 <li>
 Skilled in
 
 planning, organization, and multitasking
 
 in a fast-paced environment.
 </li>
 <li>
 Proficiency in
 
 MS Office
 
 (especially Excel and PowerPoint).
 </li>
 <li>
 Residence on the
 
 European side of &Idot;stanbul
 
 (or willing to relocate).
 </li>
 </ul>
 
 
 
 
 🧭 Key Competencies
 
 <ul>
 <li>
 Strategic &amp; Analytical Thinking
 </li>
 <li>
 Business Acumen &amp; Integrity
 </li>
 <li>
 Result Orientation
 </li>
 <li>
 Leadership &amp; Collaboration
 </li>
 <li>
 Passion &amp; Curiosity
 </li>
 <li>
 Agility &amp; Adaptability
 </li>
 <li>
 Effective Communication
 </li>
 </ul>
 
 
</div>

Haribo Turkey

<div>
 
 We are looking for a strategic and creative Brand Manager to elevate our brand to the next level in a dynamic, fast-paced environment.
 
 
 
 
 
 
 Ingredients, that you bring with you:
 
 
 <ul>
 <li>
 University degree in Business Administration, Economics and Engineering,
 </li>
 <li>
 At least 3-4 year of work experience in marketing (preferably in the FMCG sector),
 </li>
 <li>
 A marketing professional with a strong business sense and the real desire to achieve targets,
 </li>
 <li>
 Innovation and project management skills,
 </li>
 <li>
 Experienced in consumer insights &amp; research projects,
 </li>
 <li>
 Able to drive change/improvement,
 </li>
 <li>
 Strong communication skills,
 </li>
 <li>
 Strong analytical skills and creative mindset,
 </li>
 <li>
 Fluent in English.
 </li>
 </ul>
 
 
 
 
 
 Our mix, that awaits you:
 
 
 <ul>
 <li>
 Lead, develop and execute brand management plans,
 </li>
 <li>
 Lead innovation projects with different stakeholders,
 </li>
 <li>
 Manage overall marketing, brand, innovation media strategies,
 </li>
 <li>
 Regular and strict monitoring of the annual marketing budget,
 </li>
 <li>
 Ensure the successful implementation of consumer promotions, market research and PR activities,
 </li>
 <li>
 Analysis and tracking of market, category, channel and competitor information,
 </li>
 <li>
 Manage and lead relationship with creative and media agencies.
 </li>
 </ul>
 
 
</div>

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603 product marketer jobs IN Istanbul

Product Marketing Specialist

Brand Manager

Brand Manager

Product Marketing Manager

Product Marketing Manager

Brand Manager

Brand Manager