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performance marketing specialist

search engine optimization specialist

SoftSquare

<div>
 
 Job Description
 
 
 
 We are looking for an SEO Specialist with 1&ndash;2 years of experience to join our team. The ideal candidate will be responsible for developing and executing SEO strategies to improve organic rankings, increase website traffic, and enhance overall online visibility while collaborating with content and development teams.
 
 
 
 Responsibilities
 
 
 
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 Develop and implement on-page, off-page, and technical SEO strategies.
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 Conduct keyword research, competitor analysis, and identify growth opportunities.
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 Optimize website content, landing pages, and blogs for search engines.
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 Monitor website performance using Google Analytics, Search Console, Ahrefs, or SEMrush, and prepare SEO reports.
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 Collaborate with content writers and developers to improve website SEO and stay updated with the latest SEO trends.
 
 
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 Requirements
 
 
 
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 1&ndash;2 years of hands-on experience in Search Engine Optimization (SEO).
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 Strong understanding of on-page, off-page, and technical SEO principles.
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 Experience with Google Analytics, Google Search Console, Ahrefs, SEMrush, or similar SEO tools.
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 Strong analytical, problem-solving, and communication skills.
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 Bachelor&rsquo;s degree in Marketing, Computer Science, Information Technology, or a related field.
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SEO Specialist

HR POD Careers

<div>
 
 Requirements:
 
 
 
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 2&ndash;3 years of hands-on experience in SEO, preferably in the SaaS or services industry targeting the EU market.
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 Strong expertise in on-page, off-page, technical SEO, AEO, and GEO.
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 Proven experience in link building, backlink acquisition, and using white-hat SEO strategies.
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 Strong knowledge of keyword research, competitor analysis, content optimization, search intent, and AI-powered search optimization.
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 Hands-on experience with SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, Screaming Frog, or similar platforms.
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 Good understanding of Core Web Vitals, indexing, crawlability, structured data, schema markup, and website performance.
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 Familiarity with WordPress or other CMS platforms, along with basic HTML/CSS knowledge, is preferred.
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 Strong analytical, reporting, and communication skills, with the ability to work closely with marketing, content, and development teams.
 
 
 
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 Responsibilities:
 
 
 
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 Develop and implement SEO, AEO, and GEO strategies to improve organic visibility, AI search presence, keyword rankings, and website traffic across target markets.
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 Perform on-page, off-page, and technical SEO optimization to improve website performance, user experience, and search engine visibility.
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 Conduct keyword research, competitor analysis, content optimization, and AI search optimization to identify growth opportunities.
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 Plan and execute high-quality backlink and digital authority-building campaigns using ethical white-hat SEO practices.
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 Conduct regular SEO audits and work with developers to resolve technical issues affecting search performance and indexing.
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 Monitor website performance, analyze SEO, AEO, and GEO metrics, and prepare regular performance reports with actionable recommendations.
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 Stay up to date with Google algorithm updates, AI search trends, generative search developments, and industry best practices.
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 Work closely with content, marketing, and development teams to ensure SEO, AEO, and GEO best practices are applied across all digital assets.
 
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SEO Specialist (Onsite, Lahore, PKR Salary)

Nexmind AI Sdn Bhd

Job Title: Growth Marketing Specialist (B2B SaaS / US Market)Location: RemoteCompensation: $700 &ndash; $1,000 USD / month (Don't APPLY if expect above advertised)About Us: NexLaw.ai is an enterprise Legal Tech startup selling a $4,200/year &quot;Litigation OS&quot; to boutique law firms and trial partners in the United States. We are a lean, fast-moving team operating at Silicon Valley speed. We don't do corporate politics, and we don't do vanity metrics. We build machines that generate pipeline and revenue.The Role: We are looking for a ruthless, data-driven Growth Marketing Specialist based in Lahore to own our outbound lead generation engine. You will not be managing Instagram pages or making TikTok videos. Your single North Star metric is generating highly qualified &quot;Book a Demo&quot; requests from 55-year-old, highly skeptical US Litigation Partners.What You Will Actually Do:<ul><li>The Machine: Manage and scale our cold email infrastructure using Smartlead.ai, Apollo.io, and ZeroBounce.</li><li>The Message: Write sharp, no-fluff outbound copy targeting US lawyers. You must understand how to sell &quot;Risk Mitigation&quot; and &quot;Billable Hours Saved&quot; to a sophisticated B2B buyer.</li><li>The Hustle: Hunt down prospects via LinkedIn DMs, manage the master inbox, handle objections, and pivot warm replies into booked sales demos.</li><li>The Math: Track Open Rates, Reply Rates, Cost Per Lead (CPL), and Pipeline Value. You will kill failing campaigns instantly and double down on what works.</li></ul>Who You Are:<ul><li>You have exceptional, native-level English copywriting skills. Lawyers read for a living; if you use cheap marketing buzzwords or poor grammar, they will delete your email.</li><li>You know that &quot;10,000 Likes&quot; means nothing if it doesn't result in pipeline revenue.</li><li>You execute fast. You use AI to accelerate your grunt work so you can spend your time analyzing data and talking to prospects.</li><li>You are comfortable working evening/night shifts in PKT to overlap with US business hours.</li></ul>Requirements:<ul><li>Proven experience in B2B SaaS Growth Marketing or Outbound Lead Gen.</li><li>Deep familiarity with Apollo.io, Smartlead/Instantly, and LinkedIn Sales Navigator.</li><li>Ability to handle harsh feedback, iterate quickly, and take extreme accountability for your numbers.</li></ul>If you are a hustler who wants to step away from vanity marketing and build a high-ticket enterprise revenue engine, apply below.Pay: Rs193,176.97 - Rs275,967.10 per monthApplication Question(s):<ul><li>Do you have at least 2 years of sales experience with a proven track record of meeting or exceeding sales targets? Preferably in B2B SaaS.</li><li>On a scale of 0-10, how excited are you about a startup role with flexible hours beyond 40/week to hit growth targets?</li><li>Do you have hands-on experience with cold email tools like Saleshandy, Mailchimp, PhantomBuster, Brevo, HubSpot, or Apollo.io? How many of these tools you have handson experience with?</li><li>Do you have 1/2+ years in digital marketing, growth, or lead generation?</li></ul>Language:<ul><li>english (Preferred)</li></ul>Work Location: In person

Senior Growth Marketing (B2B SaaS / US Market)

Devspark Labs

Job Description &ndash; User Acquisition Manager &amp; ASO Specialist Position: User Acquisition Manager &amp; ASO Specialist Experience: 3&ndash;4 Years Industry: Gaming / Mobile Games Employment Type: Full-Time Location: Lahore, Pakistan Work Mode: OnsiteWe are looking for an experienced and data-driven User Acquisition Manager &amp; ASO Specialist with 3&ndash;4 years of hands-on experience in the gaming industry. The candidate should have strong expertise in paid user acquisition, campaign optimization, App Store Optimization (ASO), analytics, and performance marketing. Experience managing campaigns for mobile games across platforms such as Meta, Google Ads, TikTok, and other ad networks will be highly preferred.Key Responsibilities: User Acquisition &amp; Performance Marketing<ul><li>Plan, launch, manage, and optimize paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, and relevant gaming ad networks.</li><li>Manage campaign budgets and optimize spending to achieve CPI, CPA, ROAS, LTV, retention, and revenue targets.</li><li>Develop and test different ad creatives, messaging, audiences, and campaign structures.</li><li>Monitor user acquisition funnels and identify opportunities to improve conversion and retention.</li></ul>App Store Optimization (ASO)<ul><li>Develop and execute ASO strategies for Google Play Store and Apple App Store.</li><li>Optimize app titles, descriptions, keywords, metadata, screenshots, icons, and promotional assets.</li><li>Conduct keyword research and competitor analysis to improve organic app visibility.</li><li>Monitor and improve App Store Conversion Rate (CVR) and organic user acquisition.</li><li>Conduct A/B testing of store listings, screenshots, icons, and other visual assets.</li></ul>Analytics &amp; Reporting<ul><li>Monitor and analyze key performance metrics including:</li><li>CPI (Cost Per Install)</li><li>CPA (Cost Per Acquisition)</li><li>ROAS (Return on Ad Spend)</li><li>LTV (Lifetime Value)</li><li>Retention Rate</li><li>ARPU / ARPPU</li><li>Conversion Rate</li><li>Organic vs. Paid Installs</li></ul>Required Skills &amp; Qualifications<ul><li>Bachelor's degree in Marketing, Business, Digital Marketing, Computer Science, or a related field.</li><li>3&ndash;4 years of professional experience in User Acquisition, Performance Marketing, ASO, or Growth Marketing.</li><li>Proven experience in the mobile gaming industry is required.</li><li>Hands-on experience managing paid user acquisition campaigns for mobile games.</li><li>Strong understanding of Google Ads, Meta Ads, TikTok Ads, and mobile advertising platforms.</li><li>Strong knowledge of ASO, keyword research, app store rankings, and conversion optimization.</li><li>Experience with mobile attribution and analytics platforms such as AppsFlyer, Adjust, Firebase, or similar tools.</li><li>Strong understanding of gaming KPIs including CPI, ROAS, LTV, retention, ARPU, and ARPPU.</li><li>Experience with A/B testing and performance optimization.</li></ul>What We Offer<ul><li>Competitive salary package based on experience and performance.</li><li>Performance-based incentives and growth opportunities.</li><li>Opportunity to work on international mobile gaming products.</li><li>Professional and collaborative work environment.</li><li>Exposure to large-scale user acquisition and performance marketing campaigns.</li><li>Career growth opportunities in the gaming and digital marketing industry.</li></ul>Work Location: In person

User Acquisition Manager & ASO Specialist

Universities Page

We are looking for a skilled and results-driven Meta Ads Specialist to manage and optimize Facebook &amp; Instagram advertising campaigns focused on lead generation.Key Responsibilities:<ul><li>Plan, create, and manage Meta (Facebook &amp; Instagram) Ads campaigns for lead generation.</li><li>Develop effective ad strategies to generate high-quality leads.</li><li>Create and test different ad creatives, copy, audiences, and campaign structures.</li><li>Monitor campaign performance and optimize ads to improve CPL (Cost Per Lead), lead quality, and conversion rates.</li><li>Conduct audience research and targeting for relevant customer segments.</li><li>Set up and manage Meta Pixel, Conversions API, and tracking where required.</li><li>Analyze campaign data and prepare regular performance reports.</li><li>Continuously test and implement new strategies to improve ROI and lead generation results.</li><li>Coordinate with the sales team to ensure effective lead follow-up and conversion.</li></ul>Requirements:<ul><li>Minimum Bachelor's degree required.</li><li>Proven experience as a Meta Ads Specialist / Facebook Ads Specialist.</li><li>Strong experience in lead generation campaigns.</li><li>Good understanding of Meta Ads Manager, audience targeting, retargeting, and campaign optimization.</li><li>Experience with lead generation is highly preferred.</li><li>Strong analytical and problem-solving skills.</li><li>Ability to manage advertising budgets and achieve performance targets.</li><li>Knowledge of tracking, analytics, and conversion optimization.</li></ul>Salary &amp; Benefits:<ul><li>Competitive Salary </li><li>Performance-based rewards</li><li>Career growth opportunities</li><li>Professional working environment</li></ul>Interested candidates can share their CVs on WhatsApp: 0311 49998274Pay: Rs40,000.00 - Rs50,000.00 per monthWork Location: In person

Meta Ads Specialist

Webbuggs

Are you passionate about driving business growth through digital marketing, SEO, and paid advertising?Webbuggs is looking for an experienced Digital Marketing Manager to lead our digital marketing initiatives. If you have expertise in SEO, Google Ads, Meta Ads, content strategy, analytics, and performance marketing, we'd love to hear from you!Location: Onsite Timings: 3:00 PM &ndash; 12:00 AM Working Days: Monday &ndash; FridayRequirements:<ul><li>✔ 3+ years of experience in Digital Marketing</li><li>✔ Strong expertise in SEO (On-Page, Off-Page &amp; Technical SEO)</li><li>✔ Hands-on experience with Google Ads, Meta Ads (Facebook &amp; Instagram), LinkedIn Ads, TikTok Ads, Microsoft Ads (Bing), and YouTube Ads</li><li>✔ Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, and Meta Pixel</li><li>✔ Experience with keyword research, competitor analysis, SEO audits, and website optimization</li><li>✔ Knowledge of link building, local SEO, eCommerce SEO, and content marketing strategies</li><li>✔ Ability to create and optimize high-converting PPC campaigns with a strong focus on ROI and ROAS</li><li>✔ Experience in conversion tracking, remarketing, retargeting, and Conversion API (CAPI)</li><li>✔ Familiarity with WordPress, Shopify, WooCommerce, and CMS platforms</li><li>✔ Strong understanding of email marketing, lead generation, sales funnels, and marketing automation</li><li>✔ Experience using tools such as Ahrefs, SEMrush, Moz, Screaming Frog, Ubersuggest, Google Keyword Planner, and Looker Studio</li><li>✔ Ability to analyse website traffic, campaign performance, and generate actionable insights</li><li>✔ Excellent leadership, communication, project management, and team collaboration skills</li><li>✔ Experience managing digital marketing teams and coordinating with designers, developers, and content writers</li><li>✔ Google Ads, Meta Blueprint, or SEO-related certifications will be considered an advantage</li></ul>Apply Now: Email: hr@webbuggs.com WhatsApp: +92 331 8058822Join Webbuggs and lead impactful digital marketing campaigns that drive traffic, generate quality leads, improve search rankings, and accelerate business growth.Work Location: In person

Digital Marketing Manager

Luminey

Senior Social Media Ads SpecialistLocation: Bahria Town, Lahore (On-Site) Job Type: Full-Time Working Hours: 12:00 PM &ndash; 8:00 PM (8-Hour Shift)Experience5&ndash;7 YearsJob SummaryWe are seeking a results-driven and experienced Senior Social Media Ads Specialist to lead and manage paid advertising campaigns across multiple digital platforms. The ideal candidate will have extensive expertise in performance marketing, lead generation, audience targeting, campaign optimization, and maximizing advertising ROI.Key Responsibilities<ul><li>Plan, develop, launch, and manage paid advertising campaigns across Meta (Facebook &amp; Instagram), Google Ads, LinkedIn Ads, TikTok Ads, and YouTube Ads.</li><li>Design and execute high-converting lead generation and customer acquisition campaigns.</li><li>Continuously optimize campaigns to improve ROI, ROAS, CTR, conversion rates, and Cost Per Lead (CPL).</li><li>Conduct audience research, segmentation, A/B testing, retargeting, and remarketing campaigns to maximize performance.</li><li>Monitor and manage daily, weekly, and monthly advertising budgets effectively.</li><li>Track and analyze campaign performance using Google Analytics, Google Tag Manager, Meta Pixel, and other conversion tracking tools.</li><li>Prepare detailed performance reports with actionable insights and strategic recommendations.</li><li>Collaborate with graphic designers and content creators to produce engaging ad creatives, compelling copy, and high-converting landing pages.</li><li>Stay updated on digital marketing trends, platform algorithm changes, and advertising policies to maintain campaign effectiveness.</li></ul>Requirements<ul><li>Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.</li><li>5&ndash;7 years of hands-on experience in paid digital advertising and performance marketing.</li><li>Proven expertise in managing campaigns across:</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>Google Ads</li><li>LinkedIn Ads</li><li>YouTube Ads</li><li>TikTok Ads</li><li>Strong knowledge of audience targeting, conversion tracking, lead generation, campaign optimization, and performance analysis.</li><li>Practical experience with Google Analytics, Meta Pixel, Google Tag Manager, and reporting dashboards.</li><li>Ability to manage high-budget advertising campaigns while delivering measurable business results.</li><li>Excellent analytical, communication, and problem-solving skills.</li><li>Capable of independently planning, executing, optimizing, and scaling paid advertising campaigns across multiple digital platforms.</li></ul>Work Location: In person

Social Media Ads Specialist

Explore 42+ Search engine optimization specialist in Lahore this August. Find roles across top companies and apply now to boost your career.