performance marketing specialist

NEON Square

We are seeking a Performance Marketing Manager with following abilities:<ul><li>Execute campaigns across Google Ads, Meta, TIKTOK, Snapchat and other paid digital platforms.</li><li>Advance knowledge of analytics and tracking tools, including Google Analytics (GA4), Meta Pixel, Conversion API (CAPI), Meta Insights, and TikTok Analytics, with expertise in UTM tracking and campaign metrics (ROAS, CTR, CPC, CPM, conversions)</li><li>Skilled in data-driven decision-making tools through performance dashboards, and familiar with CRM tools and lead form integrations such as Zapier and HubSpot.</li><li>Conduct A/B testing and &ldquo;test-and-learn&rdquo; initiatives to refine targeting, creatives, and bidding strategies.</li><li>Daily performance reports with actionable insights.</li></ul>Work Location: In person

Performance Marketing Specialist

MTP (Mayfair Technology Partners)

Job DescriptionWe are seeking a results-driven Performance Marketer with strong experience in B2B marketing campaigns to drive qualified leads, pipeline growth, and measurable ROI across paid digital channels.Key Responsibilities<ul><li>Plan, execute, and optimize B2B performance marketing campaigns across platforms such as Google Ads, LinkedIn Ads, Meta, and other paid media channels</li><li>Drive high-quality lead generation aligned with sales and revenue targets</li><li>Own campaign KPIs including CPL, CPA, conversion rate, ROAS, and pipeline contribution</li><li>Develop and manage full-funnel B2B campaigns (TOFU, MOFU, BOFU)</li><li>Conduct A/B testing on ad creatives, messaging, audiences, and landing pages</li><li>Collaborate with content, design, and sales teams to align messaging and lead quality</li><li>Set up and manage tracking, pixels, and analytics using tools like Google Analytics, Tag Manager, and CRM integrations</li><li>Analyze performance data and prepare regular reports and insights for stakeholders</li><li>Manage budgets efficiently and continuously optimize spend for maximum ROI</li><li>Stay updated with latest trends, tools, and best practices in B2B performance marketing</li></ul>Required Skills &amp; Qualifications<ul><li>Minimum 4 years of hands-on experience in performance marketing, specifically for B2B campaigns</li><li>Strong expertise in Google Ads and LinkedIn Ads (mandatory for B2B)</li><li>Proven experience generating qualified leads for sales teams</li><li>Solid understanding of B2B buyer journeys and lead nurturing funnels</li><li>Proficiency in analytics and reporting tools (Google Analytics, CRM dashboards, etc.)</li><li>Strong data analysis, problem-solving, and optimization skills</li><li>Excellent communication and stakeholder management skills</li></ul>Preferred Qualifications<ul><li>Experience working with CRM systems (HubSpot, Salesforce, Zoho, etc.)</li><li>SaaS or tech industry experience</li><li>Exposure to marketing automation and lead scoring models</li></ul>Full Time OnsiteMonday to FridayGulberg 2 LahoreJob Type: Full-timeWork Location: In person

KHAKI SUPERIORS LTD.

Performance Marketing Specialist (Remote)About PlutovePlutove is a UK-based design and marketing agency focused on helping modern businesses grow through creative design, strategic marketing, and performance-driven digital solutions.We work with startups, local businesses, and eCommerce brands to build strong online identities and scalable marketing systems that generate real business results. Our approach combines creative thinking with data-backed decision making, ensuring that every campaign we run is designed not just to look good, but to perform.At Plutove, we specialise in:<ul><li>Brand identity and visual design</li><li>Social media strategy and content creation</li><li>Performance marketing and paid advertising</li><li>eCommerce growth and digital optimisation</li></ul>As a remote-first agency, we collaborate with talented professionals globally while maintaining UK standards of quality, communication, and professionalism. Our goal is to build a team of specialists who take ownership of their work, think strategically, and contribute to long-term client success.We are now expanding our performance marketing division and looking for a motivated Performance Marketing Specialist to grow with us.Role OverviewAs a Performance Marketing Specialist, you will be responsible for planning, executing, and scaling paid advertising campaigns across multiple platforms. Your focus will be customer acquisition, conversion optimisation, and long-term growth for our clients, particularly within the eCommerce space.The ideal candidate is analytical, proactive, and comfortable working independently while collaborating with a remote team.Key ResponsibilitiesYou will manage the complete lifecycle of paid marketing campaigns, from strategy development to optimisation and reporting. Your responsibilities will include:<ul><li>Planning and launching campaigns across Meta Ads, Google Ads, and TikTok Ads</li><li>Managing acquisition, retargeting, and retention strategies</li><li>Monitoring campaign performance and optimising for ROAS, CPA, and conversions</li><li>Conducting A/B testing across creatives, audiences, ad copy, and landing pages</li><li>Scaling winning campaigns while controlling ad spend efficiency</li><li>Setting up tracking systems including pixels, events, and conversion tracking</li><li>Analysing campaign data and translating insights into actionable strategies</li><li>Collaborating with designers and content teams by providing performance-based creative direction</li><li>Preparing performance reports with clear growth recommendations</li></ul>eCommerce ExperienceA strong understanding of eCommerce marketing is essential for this role. You should be comfortable working with online stores and performance funnels that drive direct sales.This includes experience with:<ul><li>Shopify or WooCommerce brands</li><li>Google Shopping and product feed optimisation</li><li>Dynamic remarketing campaigns</li><li>Improving customer journey from ad click to checkout</li></ul>RequirementsWe are looking for someone who combines hands-on advertising experience with strong analytical thinking.Candidates should have:<ul><li>Minimum 2 years experience in performance marketing</li><li>Proven experience managing profitable paid advertising campaigns</li><li>Strong knowledge of Meta Ads Manager, Google Ads, and TikTok Ads</li><li>Ability to analyse data and make independent optimisation decisions</li><li>Experience working remotely and managing deadlines independently</li><li>Strong communication and collaboration skills</li></ul>Remote Work ExpectationsThis is a fully remote role. Applicants must have:<ul><li>Reliable high-speed internet access</li><li>Personal laptop or desktop equipment</li><li>Ability to attend scheduled online meetings</li><li>Strong self-management and organisational skills</li></ul>Preferred (Bonus Skills)While not mandatory, the following experience will be highly valued:<ul><li>Agency experience managing multiple clients</li><li>Email or retention marketing platforms (Klaviyo, Mailchimp, etc.)</li><li>Landing page optimisation and funnel strategy</li><li>Experience scaling eCommerce brands through paid media</li></ul>CompensationWe offer a competitive package aligned with experience and performance:<ul><li>Salary: PKR 60,000 &ndash; 100,000 per month</li><li>Performance-Based Bonus: Additional incentives awarded based on campaign performance, growth results, and client success.</li></ul>What Success Looks LikeSuccess in this role means consistently improving campaign performance and helping clients achieve measurable revenue growth.You will be expected to:<ul><li>Deliver profitable campaigns</li><li>Improve conversion efficiency</li><li>Identify scaling opportunities</li><li>Contribute strategic ideas that drive agency growth</li></ul>Pay: Rs60,000.00 - Rs100,000.00 per hourWork Location: In person

Performance Marketer

Bayut KSA - بيوت السعودية

<div>
 
 
 Job Overview
 
 
 
 We are looking for a results-driven Performance Marketing Specialist with strong expertise in Google Ads to lead and optimize paid media campaigns across multiple channels. The ideal candidate will have a data-driven mindset, hands-on experience with campaign execution, and a passion for driving high-quality leads and maximizing ROI.
 
 
 
 
 
 
 Key Responsibilities
 
 
 
 - Plan and run paid campaigns across Search, Display, YouTube, Discovery, and Performance Max
 
 
 - Continuously improve campaigns by refining audiences, bidding, and conversion strategies
 
 
 - Set up and manage tracking through Google Tag Manager, making sure all events and conversions are recorded correctly
 
 
 - Create and manage remarketing campaigns to re-engage both new and returning audiences
 
 
 - Keep a close eye on daily spend, campaign performance, and lead quality, and spot areas that need improvement
 
 
 - Work closely with content and design teams to make ads more engaging and improve click-through rates
 
 
 - Partner with analytics teams to understand performance data and adjust budgets based on what&rsquo;s working best
 
 
 - Research competitors and keywords to find new growth opportunities
 
 
 - Stay updated with the latest features and best practices in Google Ads and GA4
 
 
 
 Required Skills &amp; Experience
 
 
 
 - 5+ years of hands-on experience managing Google Ads campaigns (Search, Display, Video, Performance Max)
 
 
 - Strong working knowledge of Google Ads Editor, Google Analytics, GTM, and GA4
 
 
 - Proven ability to drive conversions and lower cost per lead, especially in B2B or SaaS environments
 
 
 - Good understanding of remarketing and how marketing funnels work
 
 
 - Comfortable working with data and reporting using Excel or Google Sheets
 
 
 - Google Ads or Analytics certifications are a plus
 
 
 
</div>

AM - Digital & Performance Marketing

Bridgeway Solution

Position: Meta Ads SpecialistType: RemoteTimings: Full-Time | UAE TimingOur Danish client owns a performance-focused digital marketing agency working with European eCommerce brands. This is not a freelance setup or agency collaboration &mdash; they build an internal team of disciplined operators who value structure, accountability, and long-term performance.Responsibilities<ul><li>Take full ownership of execution, optimization, and scaling of multiple Meta ad accounts</li></ul><ul><li>Execute campaigns strictly according to our internal Meta Ads Operation Framework</li></ul><ul><li>Set up and maintain clean, scalable account structures (ABO, CBO, full-funnel, Cost Cap where applicable)</li></ul><ul><li>Launch and validate creative tests based on briefs from the Creative Strategist and Founder</li></ul><ul><li>Make disciplined scale / hold / kill decisions based on data, not intuition</li></ul><ul><li>Monitor performance daily using Meta Ads Manager and TripleWhale</li></ul><ul><li>Manage budgets responsibly while protecting account stability</li></ul><ul><li>Maintain detailed audit logs of all meaningful changes in Notion</li></ul><ul><li>Write clear weekly performance updates explaining results and next steps</li></ul><ul><li>Share structured insights with the creative team on winning concepts and performance drivers</li></ul>Requirements<ul><li>4+ years of hands-on Meta Ads experience for eCommerce brands</li></ul><ul><li>Strong understanding of core eCommerce KPIs (CPA, ROAS, MER, NC-ROAS, NC-CPA, AOV)</li></ul><ul><li>Proven ability to analyze performance and clearly explain what is working and why</li></ul><ul><li>Experience managing multiple ad accounts simultaneously</li></ul><ul><li>Experience in running Ads in EU specific regions</li></ul><ul><li>Comfortable operating in a fast-paced, remote environment</li></ul><ul><li>Strong written communication skills (non-negotiable)</li></ul><ul><li>Used to documentation, structured workflows, and audit logs</li></ul>Nice to Have<ul><li>Experience managing 10+ eCommerce clients at the same time</li></ul><ul><li>Background in performance-focused or framework-driven agencies</li></ul><ul><li>Familiarity with disciplined scaling models rather than &ldquo;growth hacks&rdquo;</li></ul><ul><li>Experience working with European eCommerce brands</li></ul>What we offer: <ul><li>Fullt remote role with potential growth</li></ul><ul><li>⁠Health Insurance and Provident Fund</li></ul><ul><li>⁠Collaborative and dynamic work environment</li></ul><ul><li>⁠Salary starts from PKR 350k</li></ul>Job Type: Part-timePay: From Rs350,000.00 per monthWork Location: In person

Meta Ads Specialist

Logix Contact (SMC PVT LTD)

Logix Contact is hiring a Google Ads Specialist who can plan, launch, manage, and optimize paid campaigns to generate qualified leads for our IT and digital services.This role is focused on Google Ads performance and lead generation, not just campaign setup. We are looking for a data-driven professional who understands how to build high-converting campaigns, improve lead quality, optimize cost per lead, and contribute to business growth through measurable results.The ideal candidate should have hands-on experience with Search campaigns, keyword planning, bidding strategies, conversion tracking, and campaign optimization.Key Responsibilities<ul><li>Plan, launch, and manage Google Ads campaigns for lead generation</li><li>Build and optimize campaigns across:</li><li>Search Ads</li><li>Performance Max (PMax)</li><li>Remarketing / Retargeting</li><li>Display (where relevant)</li><li>Conduct keyword research, audience targeting, and campaign structuring</li><li>Optimize campaigns for:</li><li>Qualified leads</li><li>Lower Cost Per Lead (CPL)</li><li>Higher ROI / ROAS</li><li>Set up and monitor conversion tracking and campaign performance metrics</li><li>Continuously test ad copies, landing page angles, keywords, and bidding strategies</li><li>Analyze campaign data and generate actionable insights</li><li>Collaborate with design, content, and sales teams to improve lead quality and conversion performance</li><li>Monitor budgets, bid strategies, and performance trends to maximize efficiency</li><li>Maintain regular reporting on campaign performance, lead quality, and recommendations</li></ul>Must-Have Requirements<ul><li>2&ndash;4 years of experience managing Google Ads campaigns</li><li>Strong hands-on experience with:</li><li>Google Ads Search Campaigns</li><li>Performance Max (PMax)</li><li>Keyword planning and bidding strategies</li><li>Lead generation campaigns</li><li>Strong understanding of:</li><li>Cost Per Lead (CPL)</li><li>Return on Ad Spend (ROAS)</li><li>Conversion optimization</li><li>Funnel performance</li><li>Experience with:</li><li>Google Analytics 4 (GA4)</li><li>Conversion tracking</li><li>UTM tracking</li><li>Google Tag Manager (preferred)</li><li>Strong understanding of keyword strategy, negative keywords, ad relevance, and bid optimization</li><li>Analytical and data-driven mindset</li><li>Ability to explain campaign performance with real numbers and insights</li><li>Good communication and reporting skills</li></ul>Important NoteThis role is focused on lead generation through Google Ads, not just ad account handling.We are specifically looking for candidates who can:<ul><li>Generate qualified leads for service-based businesses</li><li>Optimize campaigns beyond clicks and impressions</li><li>Understand lead quality, conversion performance, and CPL</li><li>Take ownership of campaign performance and results</li></ul>Candidates with service-based lead generation experience (IT services / digital agency / B2B services) will be preferred.Preferred Candidate ProfileCandidates with the following will be given preference:<ul><li>Experience generating leads for IT services, digital agencies, or B2B services</li><li>Experience with international markets</li><li>Strong understanding of landing page relevance and conversion flow</li><li>Ability to collaborate with sales / business development teams on lead quality improvement</li></ul>What We Offer<ul><li>Competitive salary package</li><li>Opportunity to work on high-impact lead generation campaigns</li><li>Growth and learning opportunities in a performance-driven environment</li><li>Supportive and collaborative work culture</li><li>Career progression within a fast-growing digital services company</li></ul>Pay: Rs80,000.00 - Rs150,000.00 per monthAbility to commute/relocate:<ul><li>Lahore Johar Town: Reliably commute or planning to relocate before starting work (Required)</li></ul>Application Question(s):<ul><li>Have you independently managed campaign setup, optimization, and reporting in Google Ads?</li><li>Do you have experience with conversion tracking using Google Tag Manager and Google Analytics?</li><li>Which ad platforms have you worked on? (Ex: Google Ads, Meta Ads, Looker Studio etc)</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Experience:<ul><li>Google Ads : 2 years (Preferred)</li><li>performance marketing: 2 years (Required)</li></ul>Work Location: In personApplication Deadline: 20/04/2026

Google Ads Specialist

AlGooru

<div>AlGooru is searching for outstanding Growth talents!
We're hiring a Senior Media Buyer
Who Are We ❓
AlGooru is the leading private tutoring platform in Saudi. We're the first licensed by the National E-Learning Center (NELC), and we're renowned for providing tech-enabled tailored educational support to students of all ages and levels (K-12, university, and professionals).
We've been backed by various local, regional, and international investors including Constructor Capital, Plug &amp; Play Ventures, Techstars, KAUST, Hub71, family offices, and others.
A Fun Fact about AlGooru is that its name derives from &ldquo;Guru,&rdquo; a Sanskrit word meaning a mentor, guide, expert, or master.
The Role Highlights
Main Responsibilities:<ul><li>
Strategizing and executing digital campaigns to recruit and activate customers across all stages of the sales funnel (new user acquisition, current user activation, optimizing drop-offs), and achieving overall sales targets.
</li><li>Optimizing campaigns for maximum return on investment (ROI) by analyzing data and implementing data-driven strategies.
</li><li>Leading the development and execution of a comprehensive measurement framework to track campaign performance and measure success against KPIs.</li></ul>
A Day In Your Life:
Campaign Strategy &amp; Execution:<ul><li><ul><li>
Develop data-driven performance marketing strategies aligned with overall business goals.
</li><li>Plan, execute, and manage paid advertising campaigns across various digital channels (Search Engine Marketing (SEM), Display Advertising, Social Media Advertising, etc.).
</li><li>Conduct A/B testing to optimize campaign elements for improved performance (targeting, messaging, creatives).
</li><li>Collaborate with the creative team to ensure consistent brand messaging across campaigns.
</li></ul></li></ul>Data Analysis &amp; Reporting:<ul><li><ul><li>
Implement and maintain a robust measurement framework to track campaign performance.
</li><li>Analyze campaign data to identify trends, opportunities for improvement, and areas for optimization.
</li><li>Regularly generate reports to communicate campaign performance to stakeholders, including key performance indicators (KPIs) and return on ad spend (ROAS).
</li><li>Translate data insights into actionable recommendations to improve campaign performance.
</li></ul></li></ul>Campaign Management &amp; Optimization:<ul><li><ul><li>
Continuously monitor campaign performance and make adjustments as needed to optimize results.
</li><li>Identify and troubleshoot campaign issues to ensure smooth campaign delivery.
</li>Stay up-to-date on industry trends and best practices in performance marketing. 
<li>
</li></ul></li></ul> 
 
Requirements 
You&rsquo;re the Senior Media Buyer we&rsquo;re looking for if you have:<ul><li>
3-5 years of experience in performance marketing, media buying, or a similar role
</li><li>Proficiency in media planning and buying tools and software
</li><li>Expertise in data analysis and reporting tools (Google Analytics 4, Google Data Studio, etc.)
</li><li>Familiarity with UxCam or similar product analysis partners
</li><li>Experience with A/B testing methodologies
</li><li>Strong understanding of marketing attribution models
</li><li>Solid understanding of target audience demographics and market research techniques
</li><li>Strong analytical and problem-solving skills
</li><li>Strong data-driven decision-making skills
</li><li>Excellent communication and presentation skills</li></ul>
Our application process:<ul><li>
Screening &amp; Intro Call (5-10 mins)</li><li>
Chemistry Interview (15-30 mins)</li><li>
Technical Interview 1 (30-60 mins)</li><li>
Technical Interview 2 (30-60 mins)</li><li>
Offer extended to successful candidates</li></ul> 

Benefits 
What We Offer You❗
At AlGooru, we offer fair and competitive pay, scalable benefits, rewards, and perks, reflecting our commitment to inclusivity and access for all. Enjoy:<ul><li>
Work from Anywhere</li><li>
No clocking in/out</li><li>
Learn and expense on us!</li><li>
AlGooru Library</li><li>
Vibrant Startup Culture</li><li>
Fast Promotions (like really fast)</li><li>
Coaching &amp; Entrepreneurial Bytes</li></ul>
How to gain extra Gooru points❓<ul><li>
Demonstrate your entrepreneurial, hustling, and energetic spirit</li><li>
Prove your ability to take full ownership of your role without the need to be micromanaged</li><li>
Conduct proper research about AlGooru prior to your interviews with us; we love people who already know about us.</li><li>
Be extra organized&hellip; like extra&hellip;</li></ul></div>

Senior Media Buyer

Explore 1505+ Performance marketing specialist in Lahore this April. Find roles across top companies and apply now to boost your career.

1505 performance marketing specialist jobs In Lahore

Performance Marketing Specialist

Performance Marketing Specialist

Performance Marketer

AM - Digital & Performance Marketing

Meta Ads Specialist

Google Ads Specialist

Senior Media Buyer