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Digital Brand

We're looking for a Digital &amp; Performance Marketing Specialist to own and execute our marketing efforts. You'll be responsible for driving qualified leads, building our online presence, and running data-driven campaigns that deliver measurable results. This is a hands-on role where you'll manage everything from paid ads to content strategy.Responsibilities<ul><li>Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn Ads, and Meta Ads</li><li>Manage ad budgets and ensure strong ROI on all performance campaigns</li><li>Track, analyze, and report on campaign performance using GA4 and other analytics tools</li><li>Develop and execute strategies to generate B2B leads from international markets</li><li>Create compelling ad copy, landing pages, and marketing collateral</li><li>Manage and grow our presence on LinkedIn and other relevant platforms</li><li>Implement and maintain conversion tracking, UTM parameters, and attribution models</li><li>Collaborate with the sales and content teams to align marketing with business goals</li><li>Stay updated on digital marketing trends, tools, and best practices</li><li>Support marketing efforts for client projects when needed</li></ul>Requirements<ul><li>2-4 years of experience in digital/performance marketing</li><li>Proven track record of running successful paid campaigns (Google, LinkedIn, Meta)</li><li>Strong understanding of B2B marketing and lead generation</li><li>Hands-on experience with Google Analytics 4, Google Tag Manager, and conversion tracking</li><li>Ability to write clear, persuasive ad copy and marketing content</li><li>An analytical mindset with the ability to interpret data and make decisions</li><li>Excellent communication skills in English</li><li>Self-starter who can work independently and take ownership</li></ul>Additional InformationGood to Have<ul><li>Experience marketing software development or IT services</li><li>Familiarity with marketing automation tools (HubSpot, Mailchimp, etc.)</li><li>Basic understanding of SEO and content marketing</li><li>Experience with CRM systems</li><li>Knowledge of AI/tech industry trends</li></ul>What We Offer<ul><li>Competitive salary</li><li>Opportunity to work on diverse projects across multiple industries</li><li>Exposure to modern technologies and AI-driven development</li><li>Mentorship from experienced developers</li><li>Growth-oriented environment with learning opportunities</li></ul>Job Type: Full-timePay: Rs90,000.00 - Rs150,000.00 per monthWork Location: In person

Performance Marketing Specialist

Ezify SMC Private Limited

Job Description:As a Shopify Ads Specialist, you'll be responsible for planning, executing, and optimizing advertising campaigns that drive traffic, conversions, and ROI on our Shopify store. You should be analytical, creative, and have a strong understanding of e-commerce marketing funnels.Key Responsibilities:<ul><li>Develop and manage paid ad campaigns across Meta (Facebook/Instagram), Google Ads, TikTok, Pinterest, and other platforms.</li><li>Analyze ad performance and adjust strategies for optimal ROI and ROAS.</li><li>Create compelling ad copy and collaborate with designers on creatives.</li><li>Track KPIs and prepare regular performance reports.</li><li>Conduct A/B testing on ad creatives, targeting, and landing pages.</li><li>Implement retargeting and lookalike strategies.</li><li>Collaborate with the content, SEO, and email marketing teams to align marketing efforts.</li><li>Stay current on digital marketing and Shopify trends.</li></ul>Qualifications:<ul><li>2+ years of hands-on experience managing e-commerce ad campaigns.</li><li>Proven success running paid ads for Shopify stores.</li><li>Strong knowledge of Meta Business Suite, Google Ads, and analytics tools.</li><li>Experience with Klaviyo, Google Analytics, and heatmap tools (e.g., Hotjar) is a plus.</li><li>Proficiency in interpreting performance data and adjusting strategies accordingly.</li><li>Excellent communication, project management, and organizational skills.</li></ul>Preferred:<ul><li>Shopify certification (optional)</li><li>Experience in conversion rate optimization (CRO)</li><li>Strong copywriting skills</li><li>Creative thinking and problem-solving abilities</li></ul>Why Join Us?<ul><li>Competitive salary &amp; performance bonuses</li><li>Opportunity to grow with a dynamic and innovative team</li><li>Access to marketing tools and budget for testing</li><li>Creative freedom and autonomy</li></ul>Job Type: Full-timePay: Rs120,000.00 - Rs150,000.00 per monthWork Location: In person

Shopify Ads Specialist

Bridgeway Solution

Position: SEO &amp; Google Ads SpecialistType: RemoteTiming: Full-timeExcellent English communication skills are necessary due to the nature of this roleOur Danish client owns and operates a performance marketing agency focused on driving measurable growth through SEO and paid advertising. They work with results-driven businesses and value efficiency, data, and scalable strategies. The agency is seeking a skilled SEO &amp; Google Ads Specialist to support ongoing and new client campaigns.Responsibilities<ul><li>Plan, execute, and optimize Google Ads campaigns for lead generation and e-commerce</li><li>Manage and improve SEO performance (on-page, technical, and off-page)</li><li>Conduct keyword research, competitor analysis, and performance audits</li><li>Monitor budgets, bids, Quality Score, and conversion tracking</li><li>Analyze performance using GA4, GSC, and GTM, and share actionable insights</li><li>Collaborate with the team on landing pages and CRO improvements</li></ul>Requirements<ul><li>3+ years of hands-on experience with SEO and Google Ads</li><li>Strong understanding of paid search, keyword intent, and optimization techniques</li><li>Experience with Google Analytics, Search Console, and Tag Manager</li><li>Data-driven mindset with clear reporting and optimization skills</li><li>Ability to work independently and manage multiple campaigns</li></ul>Nice to Have<ul><li>Experience working with Danish or European clients (plus)</li><li>Background in performance marketing or agency environment</li><li>Familiarity with e-commerce or lead-gen funnels</li><li>Experience with additional channels (Meta Ads, TikTok, CRO tools)</li></ul>What we offer: <ul><li>Full-time remote role with potential growth</li><li>Health Insurance and Provident Fund</li><li>Collaborative and dynamic work environment</li><li>Salary starts from PKR 250k</li></ul>Job Type: Part-timePay: From Rs250,000.00 per monthWork Location: In person

SEO & Google Ads Specialist

Abendsoft

Job OverviewWe are looking for a data-driven Google and Meta Ads Specialist to lead our performance marketing efforts. You will be responsible for planning, executing, and optimizing high-impact campaigns across Google Search, Performance Max, Facebook, and Instagram. The ideal candidate lives in the data but understands the power of a &quot;scroll-stopping&quot; creative. You will be directly responsible for hitting ROAS (Return on Ad Spend) and CPA (Cost Per Acquisition) targets.Key Responsibilities1. Campaign Strategy &amp; Execution<ul><li>Google Ads: Design and manage Search, Shopping (P6), Display, and YouTube campaigns.</li><li>Meta Ads: Architect full-funnel Meta campaigns (Awareness to Conversion) using Advantage+ and manual targeting.</li><li>A/B Testing: Conduct rigorous split testing of ad copy, landing pages, and creative assets to improve CTR and Conversion Rates.</li></ul>2. Data &amp; Tracking<ul><li>Technical Setup: Implement and troubleshoot Meta Pixels, Google Tag Manager (GTM), and Conversion API (CAPI) to ensure accurate attribution.</li><li>Optimization: Use Google Analytics 4 (GA4) and platform data to identify leaks in the funnel and scale winning segments.</li></ul>3. Creative &amp; Copywriting<ul><li>Briefing: Collaborate with designers to develop high-performing video and static assets.</li><li>Copy: Write persuasive, platform-specific ad copy that aligns with brand voice and drives action.</li></ul>4. Budget &amp; Reporting<ul><li>Budget Management: Manage monthly spends of [$Amount] across platforms, ensuring zero overspend and maximum efficiency.</li><li>Reporting: Deliver weekly and monthly performance reports with actionable insights, not just raw numbers.</li></ul>Required Skills &amp; Qualifications<ul><li>Experience: 3+ years of hands-on experience managing a combined monthly spend of at least $10k&ndash;$50k.</li><li>Platform Mastery: Deep expertise in Meta Ads Manager and Google Ads Editor.</li><li>Certifications: Current Google Ads (Search, Measurement) and Meta Blueprint certifications are highly preferred.</li><li>Analytical Mindset: Expert-level Excel/Google Sheets skills (Pivot tables, VLOOKUPs) and proficiency in GA4.</li><li>Adaptability: Ability to navigate the &quot;cookieless&quot; future and leverage AI-bidding strategies effectively.</li></ul>Top Performance Indicators (KPIs)MetricGoalROAS / ROIMaintain or exceed target return on ad spend.CPA / CPLMaintain cost per acquisition within profitable margins.CTROptimize creative to maintain above-average click-through rates.Budget Utilization100% pacing accuracy (no under/overspend).Job Type: Full-timePay: Rs130,000.00 - Rs150,000.00 per monthAbility to commute/relocate:<ul><li>Lahore: Reliably commute or planning to relocate before starting work (Preferred)</li></ul>Application Question(s):<ul><li>Are you available Monday To Saturday 12PM TO 9PM?</li></ul>Education:<ul><li>Bachelor's (Preferred)</li></ul>Experience:<ul><li>Googel and Meta Ads : 3 years (Preferred)</li></ul>Language:<ul><li>English Advance? (Preferred)</li></ul>Location:<ul><li>Lahore (Preferred)</li></ul>Work Location: In person

Google and Meta Ads Specialist Performance Marketing

Fairfield Higher Secondary School

Location: Lahore (On-Site) Job Type: Full-Time Experience Required: 4+ YearsAbout the RoleWe are looking for a results-driven and data-oriented Performance Marketing Manager with 4+ years of hands-on experience in paid media and digital growth strategies. The ideal candidate must have strong expertise in managing and scaling paid campaigns across multiple platforms, optimizing ROI, and driving qualified leads and revenue growth.This is a full-time, on-site position based in Lahore.Key Responsibilities1. Paid Media Strategy &amp; Execution<ul><li>Plan, launch, and manage performance marketing campaigns across:</li><li>Google Ads (Search, Display, YouTube, Performance Max)</li><li>Meta Ads (Facebook &amp; Instagram)</li><li>LinkedIn Ads (preferred)</li><li>TikTok Ads (plus point)</li><li>Develop full-funnel campaign strategies (awareness, consideration, conversion).</li><li>Manage and optimize monthly advertising budgets effectively.</li></ul>2. Campaign Optimization &amp; Performance<ul><li>Monitor KPIs such as:</li><li>ROAS</li><li>CPA</li><li>CPL</li><li>CTR</li><li>Conversion Rate</li><li>Continuously test creatives, audiences, bidding strategies, and landing pages.</li><li>Implement A/B testing frameworks for scaling performance.</li><li>Reduce cost per acquisition while maintaining lead quality.</li></ul>3. Tracking &amp; Analytics<ul><li>Set up and manage:</li><li>Google Tag Manager</li><li>Google Analytics 4</li><li>Meta Pixel</li><li>Conversion tracking &amp; event tracking</li><li>Ensure accurate reporting and attribution.</li><li>Generate detailed performance reports with actionable insights.</li></ul>4. Collaboration<ul><li>Work closely with:</li><li>Creative team (for ad creatives)</li><li>Content team (for messaging)</li><li>Web team (for landing page optimization)</li><li>Sales team (to align lead quality &amp; revenue targets)</li></ul>5. Reporting &amp; Growth Planning<ul><li>Prepare weekly and monthly performance reports.</li><li>Provide insights and growth recommendations based on data.</li><li>Identify new audience segments and expansion opportunities.</li></ul>Required Qualifications<ul><li>Minimum 4 years of proven experience in Performance Marketing.</li><li>Strong hands-on experience with Google Ads and Meta Ads (mandatory).</li><li>Proven track record of managing high-performing paid campaigns.</li><li>Strong analytical and reporting skills.</li><li>Experience with conversion tracking and attribution models.</li><li>Excellent understanding of digital funnels and customer journeys.</li><li>Ability to manage budgets and scale campaigns profitably.</li></ul>Preferred Skills<ul><li>Experience in eCommerce or lead generation industries.</li><li>Experience with LinkedIn Ads and TikTok Ads.</li><li>Basic understanding of SEO and CRO.</li><li>Strong communication and leadership skills.</li></ul>What We Offer<ul><li>Competitive market salary</li><li>Growth-oriented environment</li><li>Opportunity to manage significant ad budgets</li><li>Career progression opportunities</li></ul>How to ApplyInterested candidates are invited to apply for this full-time, on-site role in Lahore by sharing their updated CV and portfolio/case studies demonstrating campaign results.Job Type: Full-timeWork Location: In person

Hiring: Performance Marketing Manager (4+ Years Experience) – On-Site | Lahore | Full-Time

Solutions Sector

We need a Google Ads expert to create and optimize PPC campaigns that generate qualified leads and sales. Responsibilities include keyword research, campaign setup, ad creation, bid optimization, tracking and reporting. Experience with Google Ads, Google Analytics and performance marketing is required.Responsibilities:<ul><li>Create and manage Google Search, Display, Video &amp; Performance Max campaigns</li><li>Conduct keyword research &amp; competitor analysis</li><li>Write compelling ad copies and optimize landing pages</li><li>Monitor performance, adjust bids &amp; improve quality score</li><li>Set up conversion tracking &amp; analyze campaign data</li><li>Provide weekly or monthly performance reports</li><li>A/B test ads, audiences &amp; bidding strategies</li><li>Manage budgets and ensure maximum ROI</li></ul>Requirements:<ul><li>Proven experience with Google Ads campaigns</li><li>Strong knowledge of PPC, targeting &amp; bidding</li><li>Experience with Google Analytics / Tag Manager</li><li>Good communication and analytical skills</li><li>Ability to manage multiple campaigns at once</li><li>Bacholers qualified</li><li>Minimum 2 years of experience</li><li>English must be fluent.</li></ul>Job Type: Full-timePay: Rs50,000.00 - Rs65,000.00 per monthWork Location: In person

Google Ads Specialist

Taraki

<div>
 Our client,
 
 Orange Tree System
 
 , is looking for a
 
 Digital Marketing Specialist
 
 for Alliant College if Professional Studies (a part of OTS) in
 
 Lahore
 
 .
 
 
 
 Job Description
 
 
 
 Alliant College of Professional Studies (a part of OTS) is hiring a
 
 Digital Marketing Specialist
 
 to support our growing brand presence, student outreach, and digital engagement strategies.
 
 
 This is a dynamic, operations-focused role ideal for marketing professionals who want to apply their creativity, analytical skills, and digital expertise in an innovation-driven, education and technology environment.
 
 
 Experienced candidates and motivated marketing professionals are encouraged to apply.
 
 
 
 Key Responsibilities
 
 
 
 <ul>
 <li>
 Plan, execute, and optimize digital marketing campaigns across platforms (Google, Meta, etc.)
 </li>
 <li>
 Manage and grow the organizations social media presence and engagement.
 </li>
 <li>
 Develop creative content for ads, posts, email campaigns, and website updates.
 </li>
 <li>
 Monitor campaign performance using analytics tools and prepare performance reports.
 </li>
 <li>
 Support SEO and website traffic improvement strategies.
 </li>
 <li>
 Collaborate with design, admissions, and leadership teams to align marketing goals.
 </li>
 <li>
 Utilize AI-powered tools to streamline marketing workflows and improve campaign efficiency.
 
 
 
 </li>
 </ul>
 
 Requirements
 
 
 
 <ul>
 <li>
 Proven experience in digital marketing, social media marketing, or performance advertising
 </li>
 <li>
 Prior experience working with educational institutes, colleges, universities, or training organizations is highly preferred
 </li>
 <li>
 Strong understanding of marketing trends, audience targeting, and brand positioning
 </li>
 <li>
 Excellent communication, organizational, and creative thinking skills
 </li>
 <li>
 High attention to detail with the ability to manage multiple campaigns effectively
 
 
 
 </li>
 </ul>
 
 Preferred Qualifications:
 
 
 
 <ul>
 <li>
 Bachelors degree in Marketing, Business, Communications, or a related field
 </li>
 <li>
 Experience with tools such as Google Analytics, Meta Ads Manager, Canva, HubSpot, or similar platforms
 </li>
 <li>
 Knowledge of SEO, email marketing, and content strategy
 </li>
 <li>
 Ability to work independently in a fast-paced, technology-enabled environment
 
 
 
 </li>
 </ul>
 
 Why Join Alliant College of Professional Studies?
 
 
 
 <ul>
 <li>
 Work in an innovation-driven culture focused on creativity, ownership, and impact
 </li>
 <li>
 Gain exposure to cutting-edge AI tools enhancing productivity and marketing performance
 </li>
 <li>
 Collaborate with a supportive team in a flat, mentorship-focused structure
 </li>
 <li>
 Opportunity to grow professionally in an expanding education and technology organization
 </li>
 <li>
 Be part of a mission-driven institution shaping the future of professional education.
 
 
 
 </li>
 </ul>
 
 Apply Now
 
 
 
 Join
 
 Alliant College of Professional Studies
 
 and become part of a team transforming education through technology, innovation, and digital outreach.
</div>

Digital Marketing Specialist - Orange Tree Systems

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