marketing manager

search engine optimization (seo) manager Jobs in New York

search engine optimization (seo) manager

junior analyst, search engine marketing Jobs in New York

junior analyst, search engine marketing

associate director media, search Jobs in New York

associate director media, search

content marketing manager Jobs in New York

content marketing manager

search marketing manager

Amazon Web Services

<div><h2 class="jobSectionHeader"><b>DESCRIPTION</b></h2><div>
The AWS Search team is seeking a Marketing Manager to support the in-house global paid search program.<br>
<br>
The Paid Search Manager is passionate about delivering results by applying Paid Search best practices to campaign execution, leverages data analysis to identify opportunities to improve campaign performance, simplifies existing processes, and innovates to drive long-term results. In this role, you will work closely with a group of search experts to drive the acquisition of new customers, promote the adoption of new services, generate leads, and create unique, customer-centric experiences through search.<br>
<br>
Our ideal candidate has experience building, maintaining, and managing Paid Search campaigns, leveraging data and insights to improve performance metrics like conversion rate, quality score and impression share, running ad copy and landing page tests, and working in conjunction with other paid media channels to drive conversions.
<br>
<br>
AWS Marketing leads the charge in cloud innovation, inspiring and empowering customers and partners to unlock their cloud potential. We shape AWS's industry perception through compelling narratives that demonstrate our leadership in AI and transformative solutions, while driving customer growth across our vast service portfolio. Our team delivers personalized, connected experiences that foster AWS adoption across diverse industries, continuously adapting our strategy to stay ahead in our digital-first world. Join our forward-thinking team to shape the future of cloud computing, contributing to strategic initiatives that respond to evolving technology, industry, and customer requirements. You'll collaborate globally to translate complex technology into clear, valuable solutions, creating impactful programs that drive AWS's growth in an inclusive, collaborative environment where diverse perspectives and bold thinking thrive.<br>
<br>
Key job responsibilities<br>
<ul><li>Contribute to the day-to-day management of Paid Search campaigns through tactical execution and account maintenance.</li><li>Uphold a high bar for account health and executional excellence by maintaining existing operational mechanisms and identifying opportunities to build new ones.</li><li>Work within a group of search experts to drive acquisition, adoption, lead generation, and create unique customer experiences.</li><li>Contribute to campaign-level testing strategies for ad copy and landing page experiences that improve the customer experience.</li><li>Seek to answer business questions and inform decisions by diving deep into data to surface insights and make recommendations to optimize and improve performance.</li><li>Analyze campaign performance metrics, identify trends, and provide data-driven insights and recommendations to stakeholders.</li><li>Challenge the status quo and push for the best customer experience.</li><li>Insist on the highest standards and prioritize long-term results over short-term gains.</li><li>Have a backbone, question assumptions, and strive for continuous improvement in campaigns and customer experiences</li></ul><br>
About the team<br>
AWS Search Marketing is focused on delivering a great search experience for AWS customers and prospective customers. We manage SEO, AEO (Answer Engine Optimization) and SEM across search engines like Google, Bing and others. The team sits within the Integrated Demand Center (IDC) and support its objective to build and deliver a unified customer experience that is consistent and fast globally.<br>
<br>
About AWS<br>
<br>
Diverse Experiences<br>
AWS values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn&rsquo;t followed a traditional path, or includes alternative experiences, don&rsquo;t let it stop you from applying.
<br>
<br>
Why AWS?<br>
Amazon Web Services (AWS) is the world&rsquo;s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating &mdash; that&rsquo;s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.<br>
<br>
Inclusive Team Culture<br>
AWS values curiosity and connection. Our employee-led and company-sponsored affinity groups promote inclusion and empower our people to take pride in what makes us unique. Our inclusion events foster stronger, more collaborative teams. Our continual innovation is fueled by the bold ideas, fresh perspectives, and passionate voices our teams bring to everything we do.<br>
<br>
Mentorship &amp; Career Growth<br>
We&rsquo;re continuously raising our performance bar as we strive to become Earth&rsquo;s Best Employer. That&rsquo;s why you&rsquo;ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
<br>
<br>
Work/Life Balance<br>
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there&rsquo;s nothing we can&rsquo;t achieve.
</div><h2 class="jobSectionHeader"><b>BASIC QUALIFICATIONS</b></h2><ul><li>4+ years of professional non-internship marketing experience</li><li>Experience using data and metrics to drive improvements</li><li>Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)</li><li>Experience building and optimizing multiple, simultaneous marketing campaigns</li><li>Experience managing or working within cross-functional marketing and creative teams</li></ul><h2 class="jobSectionHeader"><b>
PREFERRED QUALIFICATIONS</b></h2><ul><li>Experience in multi-territory campaign management</li><li>Experience in digital marketing and content production timelines and process</li></ul><br>
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.<br>
<br>
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner.<br>
<br>
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.</div>

Marketing Manager, Paid Search, AWS Search Marketing

Workday

<div><div>Your work days are brighter here.</div><div></div><div>
We&rsquo;re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we&rsquo;re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you&rsquo;ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We&rsquo;re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you&rsquo;ll do meaningful work with Workmates who&rsquo;ve got your back. In return, we&rsquo;ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you&rsquo;ve found a match in Workday, and we hope to be a match for you too.</div><div></div><div>
About the Team</div>
At Workday, we help the world&rsquo;s largest organizations adapt to what&rsquo;s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we&rsquo;re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.<br>
<br>
The Digital Channels team at Workday leads organic search &amp; paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.<div></div><div>
About the Role</div><div></div><div>
Our Workday Channel Activation team is looking to add an SEO Manager to help drive Organic Search efforts in EMEA. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing. This individual will be a key player in optimizing our visibility across traditional search engines and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO).</div><div></div><div>
Location Note: This position is based in the United States and is responsible for supporting Workday's EMEA websites and regional objectives.</div><div></div><div>
This position reports to the Global Search Lead.</div><div></div><div>
Responsibilities</div><ul><li><div>
Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region.</div></li><li><div>
Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets.</div></li><li><div>
Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance.</div></li><li><div>
Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots.</div></li><li><div>
Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms.</div></li><li><div>
Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting.</div></li><li><div>
Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders.</div></li><li><div>
Perform technical SEO audits to identify and help resolve website issues that hinder search performance.</div></li><li><div>
Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets.</div></li><li><div>
Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours.</div></li><li><div>
Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape.</div></li><li><div>
Support the definition of SEO processes to continue to drive scale and efficiency.</div></li></ul><div></div><div>
To succeed in this role you should be someone others might describe as:</div><ul><li><div>
A critical and data oriented thinker with strong Problem Solving skills, who takes initiative.</div></li><li><div>
Results-oriented, creative, and highly organized with meticulous Attention to Detail.</div></li><li><div>
Possessing excellent verbal and written Communication and presentation skills.</div></li><li><div>
A fun, ethical, and passionate team player with a sense of humor.</div></li><li><div>
Possessing foundational content writing and editing skills.</div></li></ul><div></div><div>
About You</div><div></div><div>
Basic Qualifications:</div><ul><li><div>
Bachelor&rsquo;s degree or equivalent experience.</div></li><li><div>
5+ years of experience in SEO.</div></li><li><div>
Technical proficiency and a deep understanding of search engine algorithms, ranking factors, and best practices.</div></li><li><div>
Comfortable performing Analysis and interpreting web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console.</div></li><li><div>
Solid MS Excel skills (vlookups, pivot tables, data analysis).</div></li><li><div>
Familiarity with core performance marketing metrics like CTR, CPC, CPL, MQL, and ROI and understanding their interplay.</div></li><li><div>
Proven experience managing regional SEO, especially for multi-language and multi-country strategies.</div></li><li><div>
Proficiency in CMS platforms like AEM (Adobe Experience Manager) or other enterprise-level systems.</div></li></ul><div></div><div>
Other Qualifications:</div><ul><li><div>
Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.</div></li><li><div>
Self-starter with the ability to work independently and as part of a team.</div></li><li><div>
Experience with Conductor, Brightedge, SEMRush, aHrefs or any other SEO research &amp; management tools.</div></li><li><div>
Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams.</div></li><li><div>
Minimum of 2+ years working in the B2B SaaS vertical (preferred)</div></li><li><div>
Agency experience (preferred)</div></li></ul><div><br>
Workday Pay Transparency Statement</div><div></div><div>
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate&rsquo;s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday&rsquo;s comprehensive benefits, please <div>click here</div>.</div><div></div>
Primary Location: USA.NY.New York City<br>
<div></div>
Primary Location Base Pay Range: $110,400 USD - $165,600 USD<br>
<div></div>
Additional US Location(s) Base Pay Range: $95,000 USD - $165,600 USD<div><br>
Our Approach to Flexible Work</div><div><br>
With Flex Work, we&rsquo;re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote &quot;home office&quot; roles also have the opportunity to come together in our offices for important moments that matter.</div><div></div><div>
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.</div><div></div><div>
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.</div><div></div><div>
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!</div><div>
At Workday, we value our candidates&rsquo; privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.</div><div></div><div><br>
Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.</div><div></div><div><br>
In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.</div></div>

Search Engine Optimization (SEO) Manager

Paradox

<div><p><b>Your work days are brighter here.
</b></p><p></p><p>We&rsquo;re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we&rsquo;re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you&rsquo;ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We&rsquo;re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you&rsquo;ll do meaningful work with Workmates who&rsquo;ve got your back. In return, we&rsquo;ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you&rsquo;ve found a match in Workday, and we hope to be a match for you too.
</p><p></p><p><b>About the Team
</b></p>At Workday, we help the world&rsquo;s largest organizations adapt to what&rsquo;s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we&rsquo;re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.
<br>
<br>
The Digital Channels team at Workday leads organic search &amp; paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.
<p></p><p><b>About the Role
</b></p><p></p><p>Our Workday Channel Activation team is looking to add an SEO Manager to help drive Organic Search efforts in EMEA. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing. This individual will be a key player in optimizing our visibility across traditional search engines and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO).
</p><p></p><p>Location Note: This position is based in the United States and is responsible for supporting Workday's EMEA websites and regional objectives.
</p><p></p><p>This position reports to the Global Search Lead.
</p><p></p><p><b>Responsibilities
</b></p><ul><li><p>Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region.
</p></li><li><p>Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets.
</p></li><li><p>Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance.
</p></li><li><p>Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots.
</p></li><li><p>Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms.
</p></li><li><p>Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting.
</p></li><li><p>Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders.
</p></li><li><p>Perform technical SEO audits to identify and help resolve website issues that hinder search performance.
</p></li><li><p>Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets.
</p></li><li><p>Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours.
</p></li><li><p>Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape.
</p></li><li><p>Support the definition of SEO processes to continue to drive scale and efficiency.
</p></li></ul><p></p><p><b>To succeed in this role you should be someone others might describe as:
</b></p><ul><li><p>A critical and data oriented thinker with strong Problem Solving skills, who takes initiative.
</p></li><li><p>Results-oriented, creative, and highly organized with meticulous Attention to Detail.
</p></li><li><p>Possessing excellent verbal and written Communication and presentation skills.
</p></li><li><p>A fun, ethical, and passionate team player with a sense of humor.
</p></li><li><p>Possessing foundational content writing and editing skills.
</p></li></ul><p></p><p><b>About You
</b></p><p></p><p><b>Basic Qualifications:
</b></p><ul><li><p>Bachelor&rsquo;s degree or equivalent experience.
</p></li><li><p>5+ years of experience in SEO.
</p></li><li><p>Technical proficiency and a deep understanding of search engine algorithms, ranking factors, and best practices.
</p></li><li><p>Comfortable performing Analysis and interpreting web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console.
</p></li><li><p>Solid MS Excel skills (vlookups, pivot tables, data analysis).
</p></li><li><p>Familiarity with core performance marketing metrics like CTR, CPC, CPL, MQL, and ROI and understanding their interplay.
</p></li><li><p>Proven experience managing regional SEO, especially for multi-language and multi-country strategies.
</p></li><li><p>Proficiency in CMS platforms like AEM (Adobe Experience Manager) or other enterprise-level systems.
</p></li></ul><p></p><p><b>Other Qualifications:
</b></p><ul><li><p>Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.
</p></li><li><p>Self-starter with the ability to work independently and as part of a team.
</p></li><li><p>Experience with Conductor, Brightedge, SEMRush, aHrefs or any other SEO research &amp; management tools.
</p></li><li><p>Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams.
</p></li><li><p>Minimum of 2+ years working in the B2B SaaS vertical (preferred)
</p></li><li><p>Agency experience (preferred)<br>
</p></li></ul><p><br>
<b>Workday Pay Transparency Statement
</b></p><p></p><p>The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate&rsquo;s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday&rsquo;s comprehensive benefits, please click here .
</p><p></p>Primary Location: USA.NY.New York City<br>
<p></p><br>
Primary Location Base Pay Range: $110,400 USD - $165,600 USD<br>
<p></p><br>
Additional US Location(s) Base Pay Range: $95,000 USD - $165,600 USD<br>
<p><br>
<br>
<b>Our Approach to Flexible Work<br>
</b><br>
</p><p>With Flex Work, we&rsquo;re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply <b>spend at least half (50%) of our time each quarter in the office or in the field </b>with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote &quot;home office&quot; roles also have the opportunity to come together in our offices for important moments that matter.
</p><p></p><p>Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
</p><p></p><p>Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
</p><p></p><p><b>Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
</b></p><p>At Workday, we value our candidates&rsquo; privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.<br>
</p><p></p><p>Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.<br>
</p><p></p><p>In addition, Workday will never ask candidates to pay a recruiting fee, or pay for consulting or coaching services, in order to apply for a job at Workday.</p></div>

<div>
 <strong>
  Your work days are brighter here.
  <br/>
  <br/>
 </strong>
 We&rsquo;re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we&rsquo;re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you&rsquo;ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We&rsquo;re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you&rsquo;ll do meaningful work with Workmates who&rsquo;ve got your back. In return, we&rsquo;ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you&rsquo;ve found a match in Workday, and we hope to be a match for you too.
 <br/>
 <br/>
 <strong>
  About The Team
  <br/>
  <br/>
 </strong>
 At Workday, we help the world&rsquo;s largest organizations adapt to what&rsquo;s next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we&rsquo;re serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.
 <br/>
 <br/>
 The Digital Channels team at Workday leads organic search &amp; paid media planning and investments across global markets targeted toward C-level decision makers. Our team collaborates closely with internal business leads and external agency partners to drive awareness and leads responsibly. We are a group of cross-channel specialists, committed to a balance of discipline and innovation to drive growth for the company.
 <br/>
 <br/>
 <strong>
  About The Role
  <br/>
  <br/>
 </strong>
 Our Workday Channel Activation team is looking to add an SEO Manager to help drive Organic Search efforts in EMEA. We are seeking a Search Marketing professional who is both strategic and tactical, makes metrics-based decisions, and is passionate about performance marketing. This individual will be a key player in optimizing our visibility across traditional search engines and the evolving landscape of Answer Engines (AEO) and Generative AI Outputs (GEO).
 <br/>
 <br/>
 Location Note: This position is based in the United States and is responsible for supporting Workday's EMEA websites and regional objectives.
 <br/>
 <br/>
 This position reports to the Global Search Lead.
 <br/>
 <br/>
 <strong>
  Responsibilities
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Develop and implement organic search strategies aligned with Workday's business objectives, focusing on the EMEA region.
  </li>
  <li>
   Collaborate effectively with various marketing teams, stakeholders, and agencies to execute custom programs and strategies that help Workday achieve regional targets.
  </li>
  <li>
   Conduct market-specific keyword research, on-page optimizations, technical audits, and competitor analysis to drive website health and search performance.
  </li>
  <li>
   Pioneer optimization strategies for the evolving search landscape, including Answer Engine Optimization (AEO), conversational search, and Generative Engine Optimization (GEO) to ensure visibility in AI Overviews, LLMs, and chatbots.
  </li>
  <li>
   Optimize localized content to accurately address regional intent and improve organic visibility in search engines like Google and Bing, as well as AI platforms.
  </li>
  <li>
   Ensure proper technical SEO setup for regional pages, including hreflang implementation and international targeting.
  </li>
  <li>
   Regularly develop campaign performance reports and presentations, utilizing strong data analysis and storytelling skills to highlight key results, insights, and next steps to non-media centric business leaders.
  </li>
  <li>
   Perform technical SEO audits to identify and help resolve website issues that hinder search performance.
  </li>
  <li>
   Assist in conducting competitive analysis to benchmark performance, identify gaps, and uncover opportunities for increased visibility in EMEA markets.
  </li>
  <li>
   Coordinate and collaborate with EMEA-based marketing teams, stakeholders, and agencies, which may require flexibility to participate in meetings during EMEA working hours.
  </li>
  <li>
   Stay up to date on industry trends, algorithm changes, new technologies, and the evolving Answer Engine/Generative AI landscape.
  </li>
  <li>
   Support the definition of SEO processes to continue to drive scale and efficiency.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  To succeed in this role you should be someone others might describe as:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   A critical and data oriented thinker with strong Problem Solving skills, who takes initiative.
  </li>
  <li>
   Results-oriented, creative, and highly organized with meticulous Attention to Detail.
  </li>
  <li>
   Possessing excellent verbal and written Communication and presentation skills.
  </li>
  <li>
   A fun, ethical, and passionate team player with a sense of humor.
  </li>
  <li>
   Possessing foundational content writing and editing skills.
   <br/>
   <br/>
  </li>
 </ul>
 <strong>
  About You
  <br/>
  <br/>
 </strong>
 <strong>
  Basic Qualifications:
  <br/>
  <br/>
 </strong>
 <ul>
  <li>
   Bachelor&rsquo;s degree or equivalent experience.
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   5+ years of experience in SEO.
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   Technical proficiency and a deep understanding of search engine algorithms, ranking factors, and best practices.
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   Comfortable performing Analysis and interpreting web analytics in tools such as Adobe Analytics, Google Analytics, Google Search Console.
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   Solid MS Excel skills (vlookups, pivot tables, data analysis).
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   Familiarity with core performance marketing metrics like CTR, CPC, CPL, MQL, and ROI and understanding their interplay.
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   Proven experience managing regional SEO, especially for multi-language and multi-country strategies.
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   Proficiency in CMS platforms like AEM (Adobe Experience Manager) or other enterprise-level systems.
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  Other Qualifications:
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  <li>
   Proven ability to manage multiple projects and priorities in a fast-paced, deadline-driven environment.
  </li>
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   Self-starter with the ability to work independently and as part of a team.
  </li>
  <li>
   Experience with Conductor, Brightedge, SEMRush, aHrefs or any other SEO research &amp; management tools.
  </li>
  <li>
   Familiarity with project management tools (e.g., JIRA, Workfront, Asana) to manage SEO initiatives across teams.
  </li>
  <li>
   Minimum of 2+ years working in the B2B SaaS vertical (preferred)
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  <li>
   Agency experience (preferred)
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  Workday Pay Transparency Statement
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 Primary Location Base Pay Range: $105,000 USD - $157,500 USD
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  Our Approach to Flexible Work
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 With Flex Work, we&rsquo;re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply
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  spend at least half (50%) of our time each quarter in the office or in the field
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Syneos Health Commercial Solutions

<div><p><b>Description</b><br>
</p><br>
<br>
Syneos Health is looking for an experienced Search Associate Director. The Search Associate Director is a role within the integrated media team responsible for planning and executing advanced search strategy. The Search Associate Director will lead and mentor a team of search and biddable media specialists. The ideal candidate will exhibit proven success managing complex search programs (SEM + SEO) within the pharma/healthcare space while exhibiting a working knowledge of other media programs to better understand the role that search plays within the larger media landscape. This position plays an important role in building trust and expertise with our clients and the ideal candidate will excel at relaying complex search topics in a way that is understandable for someone with no search experience.<br>
<br>
Passion for great performance is a must &ndash; the ideal candidate will proactively lead our clients and recommend solutions to existing campaigns while helping to craft strategy for new initiatives. This role will oversee our largest and most prominent clients and remain responsible for the direction and outcome of their search campaigns.<br>
<br>
<b>RESPONSIBILITIES</b><br>
<ul><li>
Plan, present and own the success of search engine marketing programs across the largest clients at Syneos Health.</li><li>
Lead, mentor and train members of the search team through a search professional development program</li><li>
Develop and implement SOPs governing all aspects of best practice campaign development for the search department</li><li>
Own all areas of campaign development and optimization, from keyword and copy creation to bid management and KPI reporting</li><li>
Provide support to new business through industry analysis and search landscape estimation</li><li>
Regularly author POVs to ensure the team is up to date on the latest search trends and engine algorithm updates</li><li>
Demonstrate outstanding performance in market, exceeding client expectations and KPIs through class-leading search programs</li></ul><br>
<b>
REQUIREMENTS</b><br>
<ul><li>
6+ years of experience leading, executing, and planning both SEM/PPC as well as SEO campaigns</li><li>
Able to put together and present integrated search strategy that includes elements of both SEO and SEM.</li><li>
Have experience participating in pitches for new business and understand how to operationalize complex asks during the RFP process.</li><li>
You should have experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly.</li><li>
You should have experience managing and optimizing paid search campaigns across all major search engines. Experience in both SEO and SEM is a must.</li><li>
Comfortable analysing high volumes of data</li><li>
Certification in AdWords, Google Analytics and Bing is strongly encouraged.</li><li>
Candidates should be free to travel as-needed to support the business.</li><li>
Experience in pharma or healthcare is required.</li></ul><p>
The annual base salary for this position ranges from $115,000 to $130,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.</p><p>
At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn&rsquo;t align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.</p><p><b>
Why Syneos Health Communications?</b> We are powered by Syneos Health, a global professional services organization designed to help the biopharmaceutical industry shorten the distance from lab to life&reg;. We have a proven pedigree in health, with industry titans in every facet of healthcare. This eliminates guesswork and fuels our passion for total, life-changing solutions. At the heart of health, we're uniquely poised to predict what's next and respond to the market's demand for smarter and faster answers. We are able to help our customers make important decisions within their business due to our unique understanding of the complexities that come along with working in the healthcare industry. Syneos Health Communications is able to make the complex, simple.</p><p>
Work Here Matters Everywhere | How are you inspired to change lives?</p><p><i>
Syneos Health companies are affirmative action/equal opportunity employers (Minorities/Females/Veterans/Disabled)</i></p><p>
Syneos Health has a voluntary COVID-19 vaccination policy. We strongly encourage all employees to be fully vaccinated. Additionally, certain local governments or Syneos Health customers may have vaccine requirements that apply to some of our employees. These employees are required to submit proof of vaccination to Syneos Health and maintain compliance with these requirements.
<br>
At Syneos Health, we believe in providing an environment and culture in which Our People can thrive, develop and advance. We reward and recognize our people by providing valuable benefits and a quality-of-life balance. The benefits for this position will include a competitive compensation package, Health benefits to include Medical, Dental and Vision, Company match 401k, flexible paid time off (PTO) and sick time. Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work. Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements.</p></div><p></p>

Associate Director Media, Search

Oscar Health

<div><p>Hi, we're Oscar. We're hiring a Manager to join our Marketing team.</p>
<p>
Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members. We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves&mdash;one that behaves like a doctor in the family.</p>
<p><b>
About the role:</b></p>
<p>
The Manager of Digital Reputation is responsible for shaping, protecting, and enhancing the organization's perception across all digital channels. This role leads reputation strategy across search, social, third-party platforms, ratings/reviews ecosystems, and online narratives.</p>
<p>
Working at the intersection of Communications, Marketing, Brand, and Digital, this leader ensures Oscar Health shows up clearly, consistently, and credibly everywhere people discover, evaluate, or talk about the organization online.</p>
<p>
You will report into the VP, Communications</p>
<p><b>
Work Location: </b>This position is based in our New York City office, requiring a hybrid work schedule with 3 days of in-office work per week. Thursdays are a required in-office day for team meetings and events, while your other two office days are flexible to suit your schedule. #LI-Hybrid</p>
<p><b>
Pay Transparency: </b>The base pay for this role is: $103,200 - $135,450 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, and annual performance bonuses.</p>
<p><b>
Responsibilities:</b></p>
<h3 class="jobSectionHeader"><b>
Digital Reputation Strategy &amp; Governance</b></h3>
<ul><li>Develop and own the enterprise digital reputation strategy spanning brand, product, employer reputation, and executive presence.</li>
<li>Establish governance models, response frameworks, and playbooks for managing online sentiment and reputation risk.</li>
<li>Partner with PR/Comms to align earned, owned, and shared digital narratives.</li>
<li>Ensure consistency of messaging and accuracy of company information across all digital channels.</li>
</ul><h3 class="jobSectionHeader"><b>Search Reputation &amp; Online Visibility</b></h3>
<ul><li>Monitor and manage brand representation in search engines (Google, Bing) and social media engines, including:
<ul><li>Knowledge Panels</li>
<li>People Also Ask results</li>
<li>Reviews snippets</li>
<li>Wikipedia and third-party profile accuracy</li>
<li>Search sentiment and keyword associations</li>
</ul></li><li>Lead initiatives that improve search reputation, organic visibility, and trust signals.</li>
<li>Collaborate with SEO teams to align reputation goals with broader search strategy.</li>
</ul><h3 class="jobSectionHeader"><b>Ratings, Reviews &amp; Third-Party Ecosystems</b></h3>
<ul><li>Oversee presence and performance on key third-party platforms (e.g., Google Business, Yelp, TrustPilot, Better Business Bureau, health/finance/industry-specific sites).</li>
<li>Develop and implement review-generation, response, moderation, and escalation workflows.</li>
<li>Analyze trends in ratings and reviews to identify operational or experience gaps; collaborate with CX teams on remediation.</li>
</ul><h3 class="jobSectionHeader"><b>Executive &amp; Leadership Digital Presence</b></h3>
<ul><li>Manage digital identities for key executives, including bios, profiles, thought leadership content, and search presence.</li>
<li>Ensure accuracy and alignment of executive information across press, corporate assets, and external platforms.</li>
<li>Partner with Comms to support digital positioning for speaking events, announcements, and media moments.</li>
</ul><h3 class="jobSectionHeader"><b>Social Listening &amp; Narrative Intelligence</b></h3>
<ul><li>Lead enterprise social listening capabilities to track sentiment, emerging conversations, reputational risks, and thematic trends.</li>
<li>Synthesize insights into actionable recommendations for leadership, PR, Marketing, and Product.</li>
<li>Run rapid-response processes for misinformation, crises, or trending negative narratives.</li>
</ul><h3 class="jobSectionHeader"><b>Analytics, Reporting &amp; Continuous Optimization</b></h3>
<ul><li>Establish KPIs to measure digital reputation health, including sentiment indexes, visibility, authority, and trust signals.</li>
<li>Build dashboards and present insights regularly to senior stakeholders.</li>
<li>Identify opportunities to improve perception, strengthen trust, and differentiate the organization online.</li>
</ul><h3 class="jobSectionHeader"><b>Cross-Functional Leadership</b></h3>
<ul><li>Partner with Legal, PR, Comms, Marketing, CX, and Digital teams to ensure reputation risks and opportunities are understood and addressed.</li>
<li>Manage vendor and agency partners for monitoring, search reputation, social listening, and content development.</li>
<li>Mentor team members or cross-functional contributors involved in reputation workflows.</li>
</ul>
<p><b>Requirements:</b></p>
<ul>
<li>4+ years of relevant work experience in digital reputation, digital communications, SEO/SEM, social listening, external communications, or corporate digital strategy.</li>
<li>2+ years of experience monitoring, interpreting, and influencing online sentiment and search visibility.</li>
<li>1+ years of experience with marketing measurement including a/b testing, campaign performance, forecasting vs. actuals, statistical significance, optimization and setting up measurable campaigns</li>
<li>3+ years of experience identifying new and innovative ways to solve problems through marketing</li>
<li>2+ years of experience with search engines, digital ecosystems, social platforms, and reputation management technologies.</li>
<li>2+ years of experience leading complex initiatives from concept to implementation, collaborating with cross functional partners along the way, and getting executive buy in.</li>
<li>2+ years of experience creating presentations and presenting to senior leaders</li>
</ul>
<p><b>Bonus points:</b></p>
<ul>
<li>Experience managing agency partners or cross-functional project teams.</li>
<li>Experience in healthcare, insurance, financial services, or another regulated industry.</li>
<li>Experiencing navigating both B2B and D2C or B2B2C</li>
<li>Proficiency with tools such as Brandwatch, Sprinklr, Meltwater, NetBase, Google Analytics, GSC, SEMRush, etc.</li>
<li>Understanding of accessibility, compliance, and privacy considerations for digital content.</li>
<li>Background in corporate communications, brand strategy, consumer experience, or digital marketing.</li>
</ul><div><p>
This is an authentic Oscar Health job opportunity. Learn more about how you can safeguard yourself from recruitment fraud here.</p>
<p>
At Oscar, being an Equal Opportunity Employer means more than upholding discrimination-free hiring practices. It means that we cultivate an environment where people can be their most authentic selves and find both belonging and support. We're on a mission to change health care - an experience made whole by our unique backgrounds and perspectives.</p>
<p><b>
Pay Transparency: </b>Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience. Full-time employees are eligible for benefits including: medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.</p>
<p><b>
Artificial Intelligence (AI): </b>Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.</p>
<p><b>
Reasonable Accommodation: </b>Oscar applicants are considered solely based on their qualifications, without regard to applicant's disability or need for accommodation. Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.</p>
<p><b>
California Residents:</b> For information about our collection, use, and disclosure of applicants' personal information as well as applicants' rights over their personal information, please see our Privacy Policy.</p></div></div>

Manager, Digital Reputation

GeistM

<div><p><b>Job Title:</b> Manager, Growth Marketing</p><p><b>
Location:</b> New York, New York</p><p><b>
Salary: </b>$75,000 - $95,000</p><p><b>
Who we are:</b></p><p>
GeistM is a global full-funnel performance marketing company revolutionizing customer acquisition for brands worldwide. We are experts at achieving highly profitable acquisition goals for our customers with our engaging, performance-focused content, innovative marketing strategies, and our extensive publisher network. We excel in creating, launching, and scaling content-based marketing campaigns across leading third-party networks such as Meta, Google, X, TikTok, Taboola, Pinterest, Reddit, and many more.</p><p><b>
About the position:</b></p><p>
We are looking for a Manager to join our Strategic Growth Team. GeistM is uniquely positioned to drive performance marketing results through Native Networks, Paid Social, and Search. We work with e-comm &amp; DTC brands across a variety of different client verticals, such as home &amp; lifestyle, fashion &amp;beauty, food &amp; beverage, and more.</p><p>
As a key member of our Strategic Growth team, you&rsquo;ll play a key role in building/fostering relationships with clients and campaign strategy across paid social and native to achieve client CPA/ROAS targets.</p><p>
As a Manager you are expected to foster the growth and development of our Analyst and Senior Analyst team. This includes setting quarterly OKRs, weekly one-on-one check-ins, conducting mid-year and end-of-year reviews, measuring employee performance and delivering consistent feedback.</p><p>
To be successful in this role, you should have experience with paid social for performance/growth marketing. You will collaborate with our in-house content &amp; creative teams for strategy and execution of paid social or native campaigns, including account setup, account management, data analysis, optimizations, strategy development, team leadership, and vertical growth/scale.</p><p><b>
What you&rsquo;ll do:</b></p><ul><li>
Manage 1-2 direct reports using the appropriate tools to foster growth and support them in their daily responsibilities;</li><li>
Work horizontally with team members to identify campaign objectives, define KPIs, and execute key campaign optimizations;</li><li>
Conduct analysis that results in actionable insights and data-driven recommendations;</li><li>
Knowledge of search campaign set-up: keyword development, ad copy creation &amp; testing, account set-up and restricting, bid and budget management;</li><li>
Lead vertical meetings and own scaling, performance, pacing, and revenue projections</li><li>
Oversee client calls and foster relationships, actively participate in account kick-offs;</li><li>
Knowledge of industry trends;</li><li>
Cultivate and build relationships with our partners.</li></ul><p><b>
What you should have:</b></p><ul><li>
Bachelor&rsquo;s degree required, in Marketing, Finance, Business, Management or similar field;</li><li>
4-6 years experience in a Performance Marketing role or similar role running digital marketing campaigns;</li><li>
Experience with project management tools (Monday.com) is a plus;</li><li>
Experience managing direct reports;</li><li>
Experience in a collaborative team environment;</li><li>
An ability to think outside the box and be creative;</li><li>
Excellent oral and written communication skills;</li><li>
Excellent data analysis/problem solving skills</li></ul><p><b>
Why you should come work with us:</b></p><ul><li>
Great coworkers and a fun collaborative environment;</li><li>
Flexible hybrid structure - Required 1 day in office per week</li><li>
Career growth and leadership opportunities;</li><li>
Opportunity to work with clients globally;</li><li>
Many technical and business challenges to solve.</li></ul><p>
</p><p>XuMRldBm9k</p></div>

Manager, Growth Marketing

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