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senior growth lifecycle marketing manager

Artsy

<div>We&rsquo;re looking for a Senior Growth &amp; Lifecycle Marketing Manager who is equal parts strategic thinker, analytical problem-solver, and hands-on marketer. You&rsquo;ll join Artsy&rsquo;s Growth &amp; Lifecycle Marketing team to grow engagement, retention, and revenue across our global user base.
In this role, you&rsquo;ll own end-to-end campaign execution across lifecycle and emerging growth channels&mdash;starting with email and push notifications and expanding into channels like Reddit, paid marketing, and App Store Optimization (ASO). You&rsquo;ll contribute to strategy, working closely with the GLM team to identify opportunities, build hypotheses, and drive measurable results.
We&rsquo;re looking for someone who is user-obsessed&mdash;curious about how users discover, engage with, and return to Artsy&mdash;and who thrives on turning those insights into impactful campaigns. You&rsquo;ll combine data, creativity, and executional excellence to connect people with art they love.<h2 class="jobSectionHeader">
What You&rsquo;ll Do at Artsy</h2><ul><li>
Lead end-to-end campaign execution across lifecycle and growth channels&mdash;from insight and brief to launch and post-analysis.</li><li>
Contribute to lifecycle and growth strategy, partnering with the team to identify opportunities across the full user journey.</li><li>
Develop hypotheses and campaign briefs grounded in data and user insights; define clear goals, success metrics, and testing plans.</li><li>
Deeply understand the user journey, mapping collector touch-points to identify where communications can drive activation, engagement, and retention.</li><li>
Analyze campaign and channel performance, translating data into actionable insights and next steps.</li><li>
Experiment with emerging channels such as Reddit, ASO, and paid social, building repeatable frameworks for testing and scaling.</li><li>
Collaborate cross-functionally with Brand, Product, Content, and Analytics to bring campaigns to life and ensure a cohesive user experience.</li><li>
Enhance lifecycle automation and personalization in Braze through creative triggers, dynamic content, and user segmentation.</li><li>
Document and share learnings to help the team continually refine our approach to growth and lifecycle marketing.</li></ul><h2 class="jobSectionHeader"> 
This Role Is a Fit for You If You&hellip;</h2><ul><li>
Bring 3-5 years of experience in growth, lifecycle, or CRM marketing at a consumer technology, eCommerce, or marketplace company.</li><li>
Are deeply user-obsessed&mdash;you love understanding what motivates users and how to connect with them meaningfully across their journey.</li><li>
Have a strong analytical mindset and can interpret data to find insights, shape hypotheses, and measure outcomes.</li><li>
Balance strategic thinking and hands-on execution&mdash;you can zoom out to design a campaign framework and zoom in to QA a push notification.</li><li>
Have hands-on experience with Braze or similar messaging platforms, and are comfortable managing campaigns independently.</li><li>
Are curious and experimental, eager to test new growth levers (e.g., Reddit, ASO, paid social) and learn quickly from results.</li><li>
Thrive in cross-functional environments, collaborating closely with Product, Brand, and Analytics teams to bring ideas to life.</li><li>
Are highly organized, detail-oriented, and able to manage multiple initiatives in parallel.</li><li>
This role will be based in NYC and requires 2-3 days in office.</li></ul>
This Role May Not Be the Right Fit If You&hellip;<ul><li>
Are solely interested in lifecycle marketing and aren&rsquo;t eager to experiment with new growth channels.</li><li>
Prefer to focus exclusively on execution without engaging in strategy or experimentation.</li><li>
Are uncomfortable working with data and analytics to inform decisions.</li><li>
Don&rsquo;t enjoy a fast-paced, highly collaborative environment where autonomy and iteration are expected.</li></ul>
What success looks like in your first 3-6 months:
By Month 3:<ul><li>
Launch multiple lifecycle campaigns across email and push with measurable improvements in engagement.</li><li>
Build strong partnerships with Brand, Product, and Analytics stakeholders.</li><li>
Develop a deep understanding of the user journey.</li><li>
Identify early opportunities to test new growth channels or audience segments.</li></ul>
By Month 6:<ul><li>
Launch a cross-channel campaign (e.g., Reddit, ASO, or paid social) with clear learnings and performance results.</li><li>
Deliver data-driven recommendations that inform ongoing lifecycle and growth strategy.</li><li>
Establish repeatable processes for campaign briefing, testing, and reporting.</li></ul>
What We Offer:<ul><li>
Opportunity to reimagine the art industry while working with a talented, diverse, international team.</li><li>
Competitive salary and equity</li><li>
Flexible time off: our culture of trust and empowerment allows employees to take the time they need away from work while still excelling in their roles</li><li>
We are a global hybrid team: most employees work from our NYC, London, or Berlin offices 2-3 days per week. (In-person expectations vary by role)</li><li>
Comprehensive healthcare &amp; benefit options, including: medical, dental, parental leave, short- and long-term disability, Employee Assistance Program featuring free mental health support, 401k, commuter benefits, flexible spending accounts (FSA), health savings accounts (HSA), financial wellness support &amp; resources, and more</li><li>
Professional development, including: mentoring, lunch &amp; learns, regular training, 1:1 management, and an open feedback culture</li><li>
Engaging opportunities and internal programming globally, to foster new relationships and build upon our collaborative community. Including: happy hours, holiday parties, global &quot;All Hands&quot; meetings, &quot;Artsy Salon&quot; (a yearly exhibition of our team's creativity), attendance to art world events, and more</li></ul>
The salary range for this role is $90,000-$105,000 annually. Artsy is committed to equitable compensation practices, and your offer will depend on the relevant experience and skillset you bring to the team.
All compensation packages include meaningful Artsy equity and competitive health benefits. Please see our &ldquo;What We Offer&rdquo; above for more detail, or speak to our Talent Acquisition Team to learn more!
Please note that we do not accept applications sent by email. You should submit your application directly through our careers website!<h2 class="jobSectionHeader">
Artsy Values</h2>
Artsy has five core values that will inform your experience at Artsy.
For the Love of Art: We show relentless curiosity, empathy, and passion for collectors, artists, gallerists, and the art market. We take action to make the art world more fair and welcoming.
Own Our Outcomes: We are all individual owners of Artsy&rsquo;s shared success. We are resourceful and resilient, and to get the job done, we each take responsibility for our outcomes.
Lead with Openness: We trust in our teammates. We seek diverse perspectives, communicate authentically, and act with integrity. A more open art world starts with us.
Transform Together: Our mission asks us to challenge the status quo. We embrace feedback, learning, and change so that we can transform our industry, our company, and ourselves.
Impact Over Perfection: Using both art and science, we debate and decide swiftly and iterate on our plans as we learn. To make the biggest impact, we prioritize speed and clarity of action over perfection.
Artsy is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.
Compensation Range: $90K - $105K</div>

Senior Growth & Lifecycle Marketing Manager

Guild Garage Group

<div><div>(Lifecycle, CRM &amp; Marketing Operations) 
 Company: Guild Garage Group (multi-brand home services) 
 Location: Remote; occasional travel 
 Type: Full-time 
 Reports to: Head of Marketing

About Guild Garage Group: We're the fastest-growing, PE-backed garage door platform with 25+ local brands. We're a driven, high-performing, data-driven team that cares equally about culture and KPIs&mdash;we move fast, measure what matters, and win together.

The Director of Field Marketing leads seasonal offers, the content calendar, and integrated campaigns across Guild Garage Group's local brands. You are the glue between local brand leaders, operations, agencies, and our marketing specialist team. This senior role drives brand awareness, customer acquisition, and market growth by coordinating lifecycle/CRM programs and partnering closely with Operations, the Call Center, and the Director of Digital.
<h1 class="jobSectionHeader">
Key Responsibilities</h1>
<ul><li>Strategic planning: Build and execute field marketing plans that align with revenue, capacity, and seasonality across digital and traditional channels. 
</li>
<li>Budget management: Own the field marketing budget; allocate spend across campaigns and markets to maximize ROI. 
</li>
<li>Team leadership: Lead and mentor brand marketing managers and marketing specialist team; uphold clear goals, SLAs, and quality standards. 
</li>
<li>Campaign management: Plan and launch multi-channel campaigns (email, SMS, ringless voicemail where compliant, direct mail, print, lead aggregators, OOH, TV, Radio, CTV, etc.); manage the seasonal offer and content calendars. 
</li>
<li>Lifecycle &amp; CRM: Oversee journeys and automations that convert leads to booked jobs and repeat business using CRM/lifecycle platforms (e.g., ServiceTitan Marketing Pro, Hatch). 
</li>
<li>Performance analysis: Own weekly executive reporting; monitor data hygiene &amp; attribution, translate KPIs (CPL/CPA, speed-to-lead, booking rate, revenue/LTV, membership) into actions. Analyze key performance metrics for campaigns and market trends. 
</li>
<li>Brand management: Ensure consistent brand voice and compliant messaging across all touchpoints. 
</li>
<li>Cross-functional collaboration: Partner with the Director of Digital on attribution, UTMs/GTM, DNIs/call tracking, LSA/PPC feedback loops, SEO/GSC inputs, CRM integrations, and CRO rollouts to support local brands. Partner with other departments, such as sales and operations, to ensure marketing efforts support business objectives. 
</li>
<li>Agency &amp; vendor relations: Coordinate creative, print, web, and lifecycle vendors; manage SLAs and outcomes. 
</li>
</ul><h1 class="jobSectionHeader">Qualifications</h1>
<ul><li>7+ years in field marketing, lifecycle/CRM, or marketing operations (multi-location/home services preferred).</li>
<li>Previous experience in a leadership or senior marketing role. Proven success leading campaigns and teams to measurable growth outcomes.</li>
<li>Fluency with analytics and reporting (GA4/GTM/Google Search Console, Looker Studio, strong Google Sheets/Excel); comfort turning data into decisions.</li>
<li>Excellent communication, interpersonal, and cross-functional leadership skills.</li>
<li>Required: Proven ownership of CRM lifecycle campaigns, new customer acquisition campaigns, and overall successful campaign creation &amp; execution. ServiceTitan (or equivalent) required, Hatch (or equivalent) required, Marketing Pro (or equivalent) required.</li>
<li>Bachelor's in Marketing/Business or equivalent experience.</li>
</ul>
</div>Guild Garage Group is an Equal Opportunity Employer AA/EOE/M/F/V/D. In compliance with the Americans with Disabilities Act, Guild may provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

All candidates are required to undergo pre-employment Background and Drug Screenings, as well as a Motor Vehicle Record Check.
<ul><li>This posting provides details on potential commissioned compensation ranges and possibilities. These amounts are not guaranteed and should in no way be construed as a salary offer.</li></ul>

#GuildHP</div>

Director of Field Marketing

Anoto

<div>We&rsquo;re Anoto, the technology company behind Inq Smartpens https://inq.shop/ An innovative range of digital pens and intelligent writing solutions designed to bring handwritten ideas instantly to life.

For over 20 years, we&rsquo;ve pioneered digital writing technology that bridges the gap between analogue and digital. Now, under a new management team and a bold vision, we&rsquo;re relaunching the brand through Inq, redefining how people think, create, and communicate across the analogue&ndash;digital divide.

We&rsquo;re looking for a data-driven Senior Performance Marketer to lead customer acquisition and digital growth across global markets. Reporting to the Chief Marketing Officer, you&rsquo;ll plan, execute, and optimise performance marketing campaigns that drive visibility, engagement, and revenue for Inq Smartpens and the wider Anoto portfolio.

This is a hands-on and strategic role at the heart of a global brand transformation, perfect for a creative thinker who thrives in fast-paced, start-up-style environments and wants to shape the future of a category. 
Key Responsibilities: 
1. Campaign Strategy &amp; Execution
<ul>
<li>Develop and manage comprehensive performance marketing strategies to drive customer acquisition and revenue growth for Inq Smartpens.</li>
<li>Oversee campaigns across paid channels, including Google Ads, Meta (Facebook/Instagram) Ads, LinkedIn, TikTok, and programmatic platforms.</li>
<li>Continuously A/B test ad creatives, messaging, and targeting strategies to identify high-performing combinations.</li>
</ul>
2. Data Analysis &amp; Optimization
<ul>
<li>Monitor and analyse campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) to identify trends and actionable insights.</li>
<li>Optimize budget allocation and bid strategies to maximise performance and efficiency.</li>
<li>Use analytics tools (e.g., Google Analytics, GA4, Data Studio) to report on campaign performance and provide data-backed recommendations.</li>
</ul>
3. Channel Ownership &amp; Expansion
<ul>
<li>Own the performance of core advertising channels and identify opportunities for scaling.</li>
<li>Explore and test new advertising platforms and opportunities to expand reach and customer acquisition.</li>
<li>Collaborate with creative teams to develop compelling assets tailored to different channels and audiences.</li>
</ul>
4. Collaboration &amp; Alignment
<ul>
<li>Partner with the product and marketing teams to align campaigns with broader marketing goals and product launches.</li>
<li>Work closely with the analytics team to implement tracking solutions and ensure accurate attribution.</li>
<li>Collaborate with the content and design teams to ensure campaigns are visually engaging and aligned with brand guidelines.</li>
</ul>
5. Budget Management
<ul>
<li>Manage performance marketing budgets, ensuring efficient allocation to achieve or exceed ROI targets.</li>
<li>Provide regular updates on spend, performance, and forecasts to key stakeholders.</li></ul> 


Qualifications
<ul><li>Bachelor&rsquo;s degree in marketing, Business, or a related field.</li></ul>

Experience<ul><li> 
5-10+ years of experience in performance marketing or growth marketing, preferably in the tech, e-commerce, or consumer electronics industries.</li></ul>
<ul><li>Direct-to-Consumer (DTC) marketing experience is essential, with proven success driving acquisition, retention, and lifecycle campaigns.</li></ul>
<ul><li>Start-up experience required, ideally having built or scaled brands in a fast-paced, resourceful, and entrepreneurial environment.</li></ul>
<ul><li>Familiarity with international markets and localisation strategies.</li></ul>
<ul><li>Hands-on experience with remarketing, audience segmentation, and lifecycle marketing.</li></ul>
<ul><li>Strong understanding of DTC metrics (CAC, LTV, ROAS) and customer journey optimisation.</li></ul> 


Skills: 
Technical
<ul>
<li>Expertise in managing and optimizing campaigns on Google Ads, Meta Ads Manager, LinkedIn Ads, and other major platforms.</li>
<li>Proficiency in analytics tools like Google Analytics, GA4, and data visualization tools.</li>
<li>Strong understanding of attribution models, conversion tracking, and the digital marketing funnel.</li>
<li>Advanced knowledge of SEO and SEM principles.</li>
<li>Familiarity with tools like Tableau, Excel (pivot tables, data analysis), and marketing automation software.</li>
</ul>
Soft
<ul><li>Analytical thinker with a focus on ROI and data-driven decision-making.</li></ul>
<ul><li>Highly organized and detail-oriented with the ability to manage multiple campaigns simultaneously.</li></ul>
<ul><li>Strong communication skills for cross-functional collaboration and reporting.</li></ul></div>

Senior Performance Marketer

Overtime

<div><div>WHO WE&rsquo;RE LOOKING FOR:</div><div>
We are hiring a Lifecycle Marketing Manager - Apparel to lead prospect conversion and lifecycle strategies for Overtime&rsquo;s Lifestyle &amp; Consumer Brand. This role will work cross functionally across our teams, products &amp; data to build consumer journeys and contribute in all aspects of building a League. You&rsquo;ll be responsible for driving OT &amp; OTE&rsquo;s consumer growth &amp; audience development by maximizing conversion of Overtime&rsquo;s large and growing customer base. You should have a passion for direct response and lifecycle marketing with a strong email marketing background and a proven track record of developing high-impact growth campaigns at scale. The role requires a knack for driving strategy through data, the creative sensibilities to turn that strategy into customer-relevant programs with personality, and the ability to work collaboratively and cross-functionality. If you eat/breathe/sleep ways to improve engagement, have a passion for apparel, and are ready to build the next generation of fandom, then this role&rsquo;s for you!</div><div> 

KEY DUTIES:</div><ul><li>
Develop and execute automated lifecycle marketing journeys and one-off campaigns across all CRM channels (including email, Direct Mail, and SMS) to drive new subscribers.</li><li>
Develop customer segmentation, targeting, and contact strategies to maximize the conversion rate and LTV/CAC.</li><li>
Create prospect nurture programs to ensure long-term engagement for our growing customer base.</li><li>
Lead multichannel remarketing strategies and implementation programs.</li><li>
Partner with Strategy &amp; Creative teams to develop new brand-relevant messaging and promotions.</li><li>
Develop and execute an aggressive schedule of daily experiments to hyper-targeted segments that will quickly and continuously increase conversion.</li><li>
Through testing, develop a multiple touch-point conversion strategy, with specific focus on data- and activity-driven triggers that can scale into the larger OT ecosystem through automation once proven.</li><li>
Own KPI reporting, including weekly and monthly updates.</li></ul><div> 

EXPERIENCE:</div><ul><li>
CRM or Lifecycle Marketing experience in a start up or direct-to-consumer environment; experience with sports marketing/ticketing is a major plus.</li><li>
Background in onboarding mar-tech stack &amp; building communication programs through CRM, ESP &amp; CDPs a must (Simon Data, Klaviyo, Attentive, HubSpot or similar platform).</li><li>
Growth or acquisition marketing experience with at least two years working specifically on converting prospects and churned customers.</li><li>
HTML/CSS coding experience is a plus</li><li>
Experience in a start-up environment a plus; entrepreneurial spirit a must</li><li>
Demonstrated achievements working with data to drive insights, inspire campaigns and inform strategy.</li>
Proven experience with campaign development, from briefs through working with creative teams to launch. 
<li>
</li></ul><div>
SKILLS &amp; QUALIFICATIONS:</div><ul><li>
Extremely comfortable working in Excel to manipulate data and build reports.</li><li>
Experience coding in languages like SQL is beneficial &ndash; the desire to learn is a must.</li><li>
Must be well-versed in testing strategies (A/B, multivariate, etc) and associated tools and best practices.</li><li>
Excellent written and verbal communications skills, including exceptional proofreading skills</li><li>
Self-starter who can work through immediate challenges while recommending modifications for enhanced efficiency.</li><li>
Comfort in launching new products and optimizing current products with ability to work between teams and functions with high autonomy.</li></ul><div> 
Overtime expects the annual salary for this position to be approximately $100-110K, plus benefits, paid time off, and stock options in the company .</div></div>

Apparel Marketing Manager

The Pavilion

<div>VP, Marketing 
The Pavilion Story: From Spark to Global Movement

Pavilion began as a bold experiment to solve a personal problem. In the early 2010s, founder Sam Jacobs realized that the higher he climbed in go-to-market leadership, the lonelier the journey became. Those peer conversations&mdash;equal parts therapy, strategy, and camaraderie&mdash;sparked a global community of GTM professionals united by shared learning and support. 
Today, Pavilion serves nearly 10,000 members worldwide with industry-leading retention and profitability. At over $10M ARR, the brand is synonymous with excellence in GTM leadership. Our next chapter: strengthen the Pavilion brand, deepen the member experience, and ensure every professional who joins not only finds value but thrives. 
About the Role

We&rsquo;re seeking a Vice President of Marketing to lead Pavilion&rsquo;s next era of growth&mdash;defining how we attract, engage, and retain members across their full journey.

Reporting to the President, you&rsquo;ll own brand and lifecycle marketing while overseeing acquisition through internal and external partners. This is a high-impact leadership role for a strategist who blends creativity with discipline and understands that long-term growth depends on both attraction and retention. 
Key Responsibilities:

Strategy &amp; Leadership
<ul>
<li>Build an integrated marketing plan that balances brand storytelling, lifecycle engagement, and scalable growth.</li>
<li>Translate Pavilion&rsquo;s mission into clear messaging across every touchpoint&mdash;from awareness through renewal.</li>
<li>Partner with leadership to evolve brand architecture and positioning.</li>
<li>Define and measure success across acquisition, retention, and member satisfaction.</li>
</ul>
Brand &amp; Communications
<ul>
<li>Lead Pavilion&rsquo;s brand presence across web, social, events, and content.</li>
<li>Oversee thought leadership, PR, and storytelling that elevate Pavilion&rsquo;s reputation and member value.</li>
<li>Collaborate with Education and Community teams to highlight member success and insights.</li>
</ul>
Member Lifecycle Marketing
<ul>
<li>Create programs that drive activation, engagement, and renewal.</li>
<li>Partner with Member Experience on onboarding, nurture, and milestone communications.</li>
<li>Develop referral and win-back campaigns that turn satisfied members into advocates.</li>
</ul>
Growth Oversight (30%)
<ul>
<li>Manage external agencies running paid, SEO, and event campaigns.</li>
<li>Maintain ROI discipline and brand alignment across acquisition programs.</li>
<li>Test and evaluate new channels to reach GTM professionals globally.</li>
</ul>
AI-Driven Enablement
<ul>
<li>Implement AI tools that improve productivity, personalization, and insight generation.</li>
<li>Leverage AI for content creation, segmentation, and analytics.</li>
<li>Stay ahead of emerging technologies and embed them into team workflows.</li>
</ul>
Team &amp; Measurement
<ul>
<li>Lead a small, high-performing team (3&ndash;4 people).</li>
<li>Foster collaboration, accountability, and creative excellence.</li>
<li>Establish key marketing KPIs, dashboards, and optimization frameworks.</li></ul> 


Qualifications:
<ul>
<li>8+ years in marketing, including 3&ndash;5 in leadership within membership, community, or subscription models.</li>
<li>Proven success in integrated brand and lifecycle marketing.</li>
<li>Experience managing agencies or contractors for acquisition programs.</li>
<li>Strong content and communications background; comfort with analytics and budgets.</li>
<li>Familiarity with AI tools for marketing and personalization.</li>
<li>Excellent collaboration and communication skills.</li>
</ul>
Preferred: Experience in B2B SaaS or professional development; understanding of retention tactics, event marketing, and community storytelling. 
What Success Looks Like:

First 90 Days:
<ul>
<li>Audit brand, communications, and lifecycle performance.</li>
<li>Identify quick wins for engagement and retention.</li>
<li>Recommend AI tools and process improvements.</li>
<li>Build alignment with leadership and member teams.</li>
</ul>
First Year: Unified brand and communication framework.
<ul>
<li>Improved engagement, retention, and referral metrics.</li>
<li>Efficient, brand-aligned acquisition through partners.</li>
<li>Clear ROI from AI adoption and streamlined workflows.</li>
<li>Marketing is positioned as a driver of both growth and member satisfaction.</li></ul> 


Compensation &amp; Benefits:
<ul>
<li>Competitive salary + performance bonus tied to acquisition, retention, and engagement</li>
<li>Stock options in a profitable, mission-driven company</li>
<li>Comprehensive health benefits and professional development budget</li>
<li>Flexible, remote-friendly work environment</li>
<li>Access to Pavilion membership and education</li></ul> 


Why Join Pavilion Now?

Pavilion stands at a unique inflection point&mdash;trusted brand, thriving community, and room to grow. The next VP of Marketing will shape how thousands of professionals experience Pavilion, from first impression to lifelong connection. 
If you&rsquo;re passionate about building enduring brands, creating meaningful experiences, and blending creativity with data-driven growth, we&rsquo;d love to meet you. 
Interested? Email: vpmarketingrole@joinpavilion.com</div>

VP, Marketing

American Express

<div>At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.
Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
The Partner Marketing as a Service Senior Manager will own the development and execution of scalable marketing programs in guest-facing channels that drive demand and cover growth for restaurant and hospitality partners. This role will combine strategic planning with hands-on execution to design and deploy integrated partner campaigns across digital, lifecycle touchpoints (web, app, email, and paid media channels)
You&rsquo;ll collaborate with cross-functional teams including brand, product marketing, partnerships, data science, and creative to ensure partner marketing initiatives deliver measurable impact at scale. This role requires both a strategic mindset and the ability to operationalize and optimize campaigns for performance.
What You&rsquo;ll Do
<ul><li>Develop and execute scalable partner marketing programs to drive guest demand and incremental covers.
</li><li>Create playbooks and toolkits for partner campaigns across email, app, and web.
</li><li>Collaborate with sales and partner success teams to ensure partner campaigns align with business goals.
</li><li>Lead demand generation initiatives including promotional activations, partner spotlights, seasonal campaigns, and loyalty tie-ins.
</li><li>Define KPIs and track performance across campaigns, optimizing for ROI and long-term partner growth.
</li><li>Manage external agencies and vendors to support campaign execution and creative development.
</li><li>Act as the liaison between partner needs and internal marketing/brand strategies.
</li></ul>About You
<ul><li>6&ndash;8 years of experience in partner marketing, demand generation, or digital marketing, ideally in hospitality, tech, or marketplace industries.
</li><li>Proven experience developing and scaling B2C demand generation campaigns.
</li><li>Strong understanding of digital marketing tactics (email, paid media, SEO, and lifecycle).
</li><li>Experience with marketing automation, CRM, and analytics platforms.
</li><li>Excellent project management and communication skills.
</li><li>Data-driven mindset with a focus on performance optimization and measurable outcomes.
</li>Ability to work cross-functionally in a fast-paced, dynamic environment. 
<li>
</li></ul>Salary Range: $103,750.00 to $174,750.00 annually + bonus + benefits
The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we&rsquo;ll consider your location, experience, and other job-related factors.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
<ul><li>Competitive base salaries
</li><li>Bonus incentives
</li><li>6% Company Match on retirement savings plan
</li><li>Free financial coaching and financial well-being support
</li><li>Comprehensive medical, dental, vision, life insurance, and disability benefits
</li><li>Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
</li><li>20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
</li><li>Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
</li><li>Free and confidential counseling support through our Healthy Minds program
</li><li>Career development and training opportunities
</li></ul>For a full list of Team Amex benefits, visit our Colleague Benefits Site .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles&rsquo; Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the &ldquo; Know Your Rights &rdquo; poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster
Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.</div>

Senior Manager - Partner Marketing as a Service

Stepful

<div>About Stepful:
Stepful is reimagining allied healthcare training by offering affordable, online, instructor-led, and AI-supported programs that help learners&mdash;especially those from underserved communities&mdash;launch high-demand healthcare careers.
In addition to our direct-to-consumer training, Stepful partners with leading healthcare institutions to build talent pipelines and address the growing shortage of allied health workers. Our graduates, including Medical Assistants, Pharmacy Technicians and more, go on to work at major employers like CVS, NY-Presbyterian, and Walgreens.
Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $31.5M Series B led by Oak HC/FT. Additionally, we were named the #1 EdTech company in the U.S. by TIME for 2025 and to GSV's 150 Most Transformational Growth Companies in Digital Learning.
We&rsquo;re unlocking the full potential of the global workforce&mdash;improving access to quality healthcare for everyone, everywhere.
Our values:
We credit much of our success to our exceptional team. We&rsquo;re looking for mission-driven individuals who thrive in fast-paced, sometimes ambiguous environments, and embody our four core values:
Care first: We do whatever it takes for our students to succeed.
Learn quickly: We test, learn with data, and iterate.
Build together: We win when we rely on each other.
Own it: We show up, take initiative, and show pride.<h3 class="jobSectionHeader">
The opportunity:</h3>
We&rsquo;re on a mission to create accessible pathways into healthcare careers. As a Senior Product Engineer and Tech Lead on the Growth Team, you&rsquo;ll own the onboarding flow at the very start of that pathway. You&rsquo;ll collaborate with high calibre Marketing and Product teams to drive the full development lifecycle &ndash; from identifying opportunities and building full-stack features to running A/B tests and analyzing outcomes.
Stepful measures success by our Students&rsquo; outcomes: enrollment rate, graduation rate and job placement rate. On the Growth team, you&rsquo;ll directly drive enrollment rates while optimizing acquisition efficiency, and strengthening the analytics foundation that powers every growth decision.
This is a high-impact role for a product-minded engineer who loves moving fast, learning from data, and owning meaningful business outcomes. Apply to improve how hundreds of thousands of students start their new career in healthcare.<h3 class="jobSectionHeader">
What you&rsquo;ll do:</h3><ul><li>
Build Full-Stack Student-facing experiences:<ul><li>
Build an LLM-powered support experience for onboarding Students</li><li>
Launch referral systems, new landing pages, and re-engagement campaigns</li><li>
Collaborate closely with Product, Design, and Marketing to move concepts from experiment to launch</li></ul></li><li>
Experiment and Optimize:<ul><li>
Optimize performance from client bundles and CDNs to Rails and PostgreSQL</li><li>
Analyze user journeys, funnel metrics, and campaign performance to identify opportunities</li><li>
Design and run A/B tests to continuously improve student experience and increase conversion at every stage of their onboarding journey</li><li>
Partner with PMs and Analysts to generate hypotheses, prioritize experiments, interpret results, and drive improvement</li></ul></li><li>
Build Analytics Infrastructure:<ul><li>
Implement reliable event tracking and conversion attribution across our digital properties</li><li>
Synchronize data between Stepful and ad providers to support efficient ad spend and accurate ROI calculations</li><li>
Build on our core analytics infrastructure (Webflow, Segment, BigQuery, Preset) to ensure data is accurate and actionable for the entire team</li></ul></li></ul><h3 class="jobSectionHeader">
What you&rsquo;ll bring:</h3><ul><li>
7+ years of experience in full-stack or growth-focused engineering roles.</li><li>
Fluency in SQL and comfort with relational databases and warehouses</li><li>
Familiarity with attribution, UTM setup, and tools like Google Analytics, Google Tag Manager (GTM), and Meta/Google ad pixels</li><li>
A product and business mindset &mdash; you care about impact, not just implementation</li></ul><h3 class="jobSectionHeader">
Bonus points if:</h3><ul><li>
You&rsquo;re comfortable in our stack: React, TypeScript, Ruby on Rails, and PostgreSQL</li><li>
You&rsquo;re an expert with A/B testing (e.g., Optimizely, LaunchDarkly, or custom tools)</li><li>
You&rsquo;ve worked in a direct-to-consumer (D2C) startup environment</li><li>
You&rsquo;ve owned end-to-end attribution infrastructure</li></ul><h3 class="jobSectionHeader"> 
Interview Process:</h3>
Step 1: Intro Call with Talent Acquisition
Step 2: Non-technical interview with Hiring Manager
Step 3: Fullstack Live Coding (remote)
Step 4: Onsite interview with both technical and non-technical assessment
<h3 class="jobSectionHeader">Compensation:</h3>
New Hire Base Salary Bands:
 
Engineer I - $127,000-$161,000 
Engineer II - $142,000-$180,000 
Senior I - $157,000-$198,000 
Senior II - $172,000-$218,000 
Staff I - $188,000-$238,000 
 
Please note we do not have a bonus structure at this time so all cash compensation will come in the form of base salary. The total compensation package will also include our benefits package and an equity (ISOs) package.
Compensation for this role will fall within the pay range listed and will be determined based on job-related factors including, but not limited to, skills, experience, qualifications as well as interview evaluation. Ranges are market-dependent and may be modified in the future.
Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.</div>

Senior Software Engineer, Growth Tech Lead

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