digital marketing manager Jobs in New York

digital marketing manager

associate manager, paid co-marketing strategy Jobs in New York

associate manager, paid co-marketing strategy

business development manager Jobs in New York

business development manager

coordinator, growth operations Jobs in New York

coordinator, growth operations

manager - integrated marketing Jobs in New York

manager - integrated marketing

growth marketing manager

Zerocater

<div>
 As our Growth Marketing Manager, you will be the engine that powers our customer acquisition and retention strategy. Your mission is to build and optimize a world-class marketing machine that drives measurable results and defines our brand in the marketplace.
 
 
 You are more than a digital marketer; you are a full-stack strategist, a creative content producer, and the critical bridge between our Marketing and Product teams. You are passionate about using data to find opportunities and are excited to leverage new tools like cutting-edge AI to work smarter and faster. The ideal candidate has a data-driven mindset with strong analytical skills and a proven ability to turn insights into action. Excellent communication and copywriting skills, with the ability to craft compelling messaging for different audiences is imperative. This role is pivotal to our company's growth and offers a unique opportunity to make a direct impact on our success while reporting to the VP of Growth and AI Strategy.
 
 
 
 What you will do:
 
 
 
 <ul>
 <li>
 
 Drive User Acquisition &amp; Transactions:
 
 Plan, launch, and optimize performance marketing campaigns (Meta, Google Ads, TikTok) to drive immediate traffic, sign-ups, and menu checkouts.
 </li>
 <li>
 
 Master Lifecycle &amp; Retention:
 
 Own the email and SMS automation stack (Klaviyo). You will build and refine high-converting flows, specifically focusing on abandoned cart recovery, new user activation, and driving repeat purchase behavior.
 </li>
 <li>
 
 Own Creative Strategy &amp; CRO:
 
 Produce high-performing ad creatives and landing page copy. You will relentlessly test messaging and visuals to improve Conversion Rate Optimization (CRO) across the entire self-serve funnel.
 </li>
 <li>
 
 Champion Product-Led Growth:
 
 Serve as the bridge between Marketing and Product. Analyze user behavior within the app to identify friction points and help optimize the "first-time user" experience to increase checkout rates.
 </li>
 <li>
 
 Analyze Unit Economics:
 
 Own the growth dashboard. You will monitor Campaign Performance, CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), and LTV (Lifetime Value), translating data into actionable insights to spend budget efficiently.
 
 
 </li>
 </ul>
 
 Qualifications for Success:
 
 
 
 <ul>
 <li>
 
 3+ years of hands-on experience
 
 in a Growth, Demand Gen, or Performance Marketing role, preferably in a DTC, eCommerce, Marketplace, or PLG (Product-Led Growth) environment.
 </li>
 <li>
 
 Transaction-Focused Mindset:
 
 You have a track record of driving users to a "Buy Now" or "Checkout" action, rather than just filling out a "Contact Us" form.
 </li>
 <li>
 
 Channel Expertise:
 
 Demonstrated mastery of paid social (Facebook/Instagram), paid search (Google), and lifecycle marketing. You are comfortable managing a budget and optimizing for ROAS.
 </li>
 <li>
 
 Automation Proficiency:
 
 Expert-level proficiency with Klaviyo (or similar e-commerce automation platforms) is essential. You understand how to segment users based on purchase behavior and engagement.
 </li>
 <li>
 
 AI-Native Workflow:
 
 A passion for leveraging new technology. You have hands-on experience using AI tools (e.g., ChatGPT for copy, Canva AI for creative, or AI data analysis) to work smarter and faster.
 </li>
 <li>
 
 Proactive Builder:
 
 You are a self-starter who doesn't need an agency to execute. You are willing to write the copy, create the assets, set up the conversion tracking, and launch the campaign yourself.
 </li>
 <li>
 Please note this position can only be based in NY, CA, WA, CO, TX, IL, GA, MA, NC, FL, AZ or PA as these are the states we have payroll set up
 
 
 </li>
 </ul>
 
 What we offer:
 
 
 
 Not only will you have the opportunity to grow your career with other food-obsessed colleagues who have a shared passion for creating delight for customers, but you will also work alongside a highly collaborative team that values leading with trust and respect, and taking smart risks.
 
 
 <ul>
 <li>
 401k match with immediate vesting (we match up to 3% of up to 6% that you defer)
 </li>
 <li>
 Flexible PTO, 10 paid holidays, flexible sick time, plus 8 hours of volunteer time
 </li>
 <li>
 Low to no-cost comprehensive health, dental and vision coverage (Anthem Blue Cross)
 </li>
 <li>
 Employer-paid life, short-term and long-term disability insurance
 </li>
 <li>
 $100 monthly wellness stipend
 </li>
 <li>
 $35 monthly internet stipend
 </li>
 <li>
 Equity
 
 
 </li>
 </ul>
 
 Compensation:
 
 Base salary $120k-$150k (
 
 depending on experience and location
 
 )
 
 
 "The shared meal elevates eating from a mechanical process of fueling the body to a ritual of family and community, from the mere animal biology to an act of culture."
 
 
 <ul>
 <li>
 Michael Pollan
 
 
 </li>
 </ul>
 
 We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
 
 
 
 If you need assistance or an accommodation due to a disability, please contact us at accommodations@zerocater.com.
</div>

Growth Marketing Manager

Wonder

<div>About Grubhub
At Grubhub, we champion restaurants from coast to coast. Restaurants sit at the heart of communities. It&rsquo;s our mission to strengthen their roots, deepen their connections, and increase the positive impact they have on people and society.
Grubhub, part of Wonder, delivers the best local, authentic cuisine right to diners&rsquo; doors&mdash;and new customers and billions in revenue to local businesses. Featuring over 375,000 merchants in over 4,000 cities nationwide, our innovative technology, user-friendly platforms, and streamlined delivery capabilities have made us an industry leader in the world of online food ordering.
Since we opened our doors in 2004, Grubhub has been opening doors all across the country. Bakery doors in Hyde Park, jibarito joint doors in Queens, and doors of opportunity all across the country. Join our team and help us open more.
About The Opportunity
The Senior Manager, Enterprise Growth Marketing will play a pivotal role in transforming how Grubhub partners with top enterprise brands to drive measurable business impact. Reporting into the Associate Director, Merchant Growth, this leader will shape and operationalize how Grubhub engages, plans, and activates with enterprise partners, ensuring every effort ladders up to key company priorities. This individual will be both internally and externally facing &mdash; serving as the strategic hub across Marketing, Merchant Network, and Product, ensuring that enterprise brand activations are data-informed, impactful, and aligned with Grubhub&rsquo;s ambitious national growth goals. They will also serve as a trusted client-facing partner with strong executive presence and sales/account management acumen, presenting directly to VP- and CMO-level marketing leaders at top national brands.
The Impact You Will Make
<ul><li>Strategic Partner Planning: Develop and oversee strategic growth plans for Grubhub&rsquo;s top enterprise partners that align with business priorities and revenue goals.</li><li>
Executive-Level Relationship Management: Build and maintain trusted relationships with senior marketing stakeholders (VP and CMO level); represent Grubhub in joint planning sessions, business reviews, and co-marketing discussions.</li><li>
Co-Marketing Strategy: Lead go-to-market planning for select enterprise activations &mdash; including exclusives, new menu launches, seasonal promotions, and loyalty initiatives &mdash; across owned, earned, and paid channels.</li><li>
Merchant-Funded Growth: Build frameworks for merchant-funded marketing and ensure consistent ROI tracking, reporting, and insights to scale what works.</li><li>
Cross-Functional Leadership: Partner closely with Brand Marketing, Product Marketing, and Enterprise Partner Management to align priorities and ensure cohesive execution.</li><li>
Framework Development: Create repeatable processes and playbooks that bring consistency, discipline, and scalability to how we activate with our largest partners.</li><li>
Insights &amp; Performance: Translate performance data into actionable insights and best practices that inform future campaigns and drive accountability.</li><li>
Public Speaking &amp; Presentation: Confidently represent Grubhub in executive-level meetings and presentations; communicate vision, performance, and opportunities with polish and persuasion.</li></ul> 
What You Bring to the Table
<ul><li>8-10 years of experience in marketing, partnerships, or go-to-market strategy, ideally within e-commerce, delivery, or marketplace environments.</li><li>
Strong background in sales or account management, with proven ability to influence and drive outcomes through collaboration and storytelling.</li><li>
Experience presenting to and engaging with executive-level marketing leaders (VP/CMO) at enterprise brands.</li><li>
Proven success building and scaling enterprise co-marketing programs that deliver measurable growth.</li><li>
Strategic thinker with strong program management skills and a bias for turning ideas into action.</li><li>
Comfortable navigating ambiguity and influencing cross-functional stakeholders at all levels.</li><li>
Data-informed and highly collaborative, with strong communication, storytelling, and presentation skills.</li></ul>
Our hybrid model requires 3 days a week in the office. That said, many team members choose to come in more often to take advantage of in-person collaboration and connection. You're welcome&mdash;and encouraged&mdash;to be in the office up to 5 days a week if it works for you.
#LI-Hybrid
New York: $149,000 per year.
Chicago: $135,000 per year.
Wonder uses geographic-specific salary structures, which means the salary offered may vary depending on where the job is located. The final salary offer will take into account various factors, such as the candidate's skills, education, training, credentials, and experience.
Benefits
We offer a competitive salary package including equity and 401K. Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.
A Final Note
At Wonder, we believe that in order to build the best team, we must hire using an objective lens. We are committed to fair hiring practices where we hire people for their potential and advocate for diversity, equity, and inclusion. As such, we do not discriminate or make decisions based on your race, color, religion, gender identity or expression, sexual orientation, national origin, age, military service eligibility, veteran status, marital status, disability, or any other protected class. If you have a disability, please let your recruiter know how we can make your interview process work best for you.
We look forward to hearing from you! We'll contact you via email or text to schedule interviews and share information about your candidacy.</div>

Senior Manager, Enterprise Growth Marketing

Cumulus Coffee

<div>
 
 
 About Cumulus Coffee
 
 
 
 At Cumulus, we&rsquo;re redefining the coffee ritual &mdash; crafting an at-home caf&eacute; experience that&rsquo;s elevated, effortless, and sustainably designed. Our team is driven by curiosity, creativity, and a deep love for the customer. We&rsquo;re growing quickly and looking for a Digital Marketing Manager to lead the evolution of our digital experience &mdash; from site performance to data-driven growth.
 
 
 
 
 
 
 The Role
 
 
 
 The Digital Marketing Manager will be the go-to owner of Cumulus Coffee&rsquo;s website and eCommerce ecosystem. Reporting to the VP of Marketing, this role will blend creativity with analytical precision to optimize our digital storefront, manage agency partners, and drive both acquisition and retention across our online channels.
 
 
 
 
 
 You&rsquo;ll oversee our Shopify account, email/SMS agency, and SEO + GEO strategies &mdash; ensuring Cumulus stays at the forefront of search and consumer discovery. This person will play a key role in shaping how customers find, experience, and fall in love with Cumulus online.
 
 
 
 
 
 
 What You&rsquo;ll Do
 
 
 <ul>
 <li>
 Own the Cumulus website: Serve as the primary point of contact for all things eCommerce. Oversee site updates, UX improvements, new feature launches, and conversion optimizations within Shopify.
 </li>
 <li>
 Set up and optimize Shopify infrastructure: Manage product updates, navigation, integrations, and backend configurations to ensure a seamless, high-performing customer journey.
 </li>
 <li>
 Lead performance and analytics: Develop dashboards and frameworks to track KPIs across site performance, traffic, conversion, and product sales. Translate complex data into clear insights and recommendations.
 </li>
 <li>
 Partner cross-functionally: Work with brand, creative, and product teams to brief, test, and optimize digital assets that drive traffic and engagement.
 </li>
 <li>
 Drive discoverability: Develop and execute SEO strategies, including keyword research, content optimization, technical audits, and backlink initiatives.
 </li>
 <li>
 Lead GEO efforts &mdash; monitoring emerging generative AI search platforms (ChatGPT, Perplexity, Gemini) and optimizing Cumulus&rsquo;s presence within them.
 </li>
 <li>
 Collaborate with CRM partners: Manager relationship with our email and SMS agency, ensuring campaigns are strategic, data-driven, and aligned with our broader growth goals.
 </li>
 <li>
 Champion experimentation: Build and manage structured testing roadmaps across site, content, and messaging.
 </li>
 </ul>
 
 
 
 
 
 Who You Are
 
 
 <ul>
 <li>
 Analytical and strategic &mdash; you love diving into data, uncovering insights, and translating them into growth.
 </li>
 <li>
 Shopify expert &mdash; experienced in setup, management, and optimization for DTC brands.
 </li>
 <li>
 Digital-first thinker &mdash; you understand how web, search, and CRM work together to create a seamless funnel.
 </li>
 <li>
 SEO fluent &mdash; familiar with technical audits, keyword strategy, and content optimization.
 </li>
 <li>
 Curious and proactive &mdash; you constantly test, iterate, and push for smarter solutions.
 </li>
 <li>
 Collaborative communicator &mdash; able to bridge creative and technical teams with clarity and empathy.
 </li>
 <li>
 Highly organized &mdash; you can manage multiple projects, timelines, and partners with precision.
 </li>
 </ul>
 
 
 
 
 
 What You&rsquo;ll Bring
 
 
 <ul>
 <li>
 4&ndash;6 years of experience in digital marketing, eCommerce, or growth roles (DTC preferred).
 </li>
 <li>
 Deep experience managing and optimizing Shopify sites.
 </li>
 <li>
 Advanced analytical skills in GA4, Excel/Google Sheets, and familiarity with data visualization tools.
 </li>
 <li>
 Experience leading or contributing to SEO and site optimization strategies.
 </li>
 <li>
 A proven ability to translate data into action and measurable results.
 </li>
 <li>
 Bonus: familiarity with Klaviyo, A/B testing, and digital reporting frameworks.
 </li>
 </ul>
</div>

Digital Marketing Manager

Wand

<div>
 Wand makes gaming magical. Through game customization and guidance, we build tools that helps players have more fun in their favorite games.
 
 
 Our platform works across thousands of PC games, ensuring that great games are accessible to everyone, regardless of time constraints, skill level, or accessibility needs. We want to build the future of game assistance, and we're hoping you'll join us.
 
 
 
 About Us
 
 
 
 At Wand, we are building a magical layer that transforms how players interact with their favorite PC games, unifying assistance and guidance into a single adaptive experience. Our platform delivers real time intelligence through contextual maps and personalized adjustments that remove friction. Over 40 millions players have already used Wand to experience their games in a smoother, clearer, and more empowered way, and we&rsquo;re only just beginning to reshape what playing a game can feel like.
 
 
 Everyone on our team is an owner. We operate with autonomy and expect everyone to drive outcomes, not tasks. We hold a high bar for craft, clarity, and accountability.
 
 
 
 About The Role
 
 
 
 We're seeking a creative and strategic Social Media Manager to build and grow Wand's branded social media presence across platforms. This role sits within our Growth team and will work closely with Growth (Product Marketing, Brand, Influencer Marketing) and Product teams to create engaging content that drives community growth, brand awareness, and positions Wand as the ultimate gaming companion.
 
 
 You'll own the full content lifecycle for our branded channels&mdash;from ideation and content creation to publishing and performance analysis. This is a hands-on role where you'll be both strategist and creator, developing a distinct social voice that resonates with PC gamers while showcasing the breadth of Wand's capabilities beyond game assists.You should be someone who genuinely lives in gaming culture&mdash;the person who already follows gaming memes, participates in gaming communities, and has opinions about the latest gaming discourse.
 
 
 
 What You'll Do
 
 
 
 
 Content Strategy &amp; Creation
 
 
 
 <ul>
 <li>
 Lead Wand's social media presence across Instagram, TikTok, X (Twitter), and YouTube&mdash;shaping how hundreds of thousands of gamers discover and engage with our platform through bold, creative content strategies
 </li>
 <li>
 Manage relationships with video production team or agencies to produce long/short form video content, providing creative briefs, feedback, and quality oversight
 </li>
 <li>
 Create original content including short-form videos, graphics, memes, and written posts that resonate with gaming audiences while leveraging gameplay footage, creator partnerships, and community content
 </li>
 <li>
 Ideate and produce creative content series that highlight Wand's features (interactive maps, game assists, video clipping, contextual guidance) in engaging, authentic ways
 </li>
 <li>
 Stay ahead of gaming trends, news, memes, and cultural moments to create timely, relevant content with sharp instinct for what will resonate
 </li>
 <li>
 Balance product education with entertainment and community-building content
 
 
 </li>
 </ul>
 
 Cross-Functional Collaboration
 
 
 
 <ul>
 <li>
 Collaborate with video production team on YouTube content strategy, providing creative direction and optimizing for community growth as well as translating long-form video content into social-first clips and promotional content
 </li>
 <li>
 Partner with Product Managers to identify shareable product moments and turn features into community conversation starters
 </li>
 <li>
 Work with Brand team to ensure content aligns with Wand's positioning as a comprehensive gaming platform
 </li>
 <li>
 Collaborate with Influencer Marketing to to maximize reach of creator partnerships through strategic social amplification and repurpose creator content
 </li>
 <li>
 Coordinate with Design team on visual assets and maintain brand consistency
 </li>
 <li>
 Support Performance Marketing with social-first creative concepts for paid campaigns
 
 
 </li>
 </ul>
 
 Community Engagement &amp; Growth
 
 
 
 <ul>
 <li>
 Build and nurture Wand's social media community through authentic engagement and conversation
 </li>
 <li>
 Monitor comments, DMs, and mentions to foster positive community interactions
 </li>
 <li>
 Identify opportunities for community-driven content and user-generated content initiatives
 </li>
 <li>
 Extend Wand's presence beyond owned channels by identifying opportunities to participate in relevant gaming conversations, communities, and cultural moments
 
 
 </li>
 </ul>
 
 Analytics &amp; Optimization
 
 
 
 <ul>
 <li>
 Track social media performance across platforms using engagement, reach, and growth metrics
 </li>
 <li>
 Analyze content performance to identify high-performing formats, topics, and posting strategies
 </li>
 <li>
 Provide regular reporting on channel growth, engagement trends, and content effectiveness
 </li>
 <li>
 Use data insights to continuously refine content strategy and optimize posting schedules
 
 
 </li>
 </ul>
 
 Content Operations
 
 
 
 <ul>
 <li>
 Maintain content calendar and ensure consistent posting cadence across platforms
 </li>
 <li>
 Manage content approval workflows with stakeholders
 </li>
 <li>
 Stay current on platform algorithm changes and best practices
 </li>
 <li>
 Build and maintain asset library for efficient content production
 
 
 </li>
 </ul>
 
 What You Need
 
 
 
 <ul>
 <li>
 3-5 years of social media management experience, preferably in gaming, tech, or consumer software
 </li>
 <li>
 Portfolio demonstrating creative content creation across multiple social platforms
 </li>
 <li>
 Native fluency in gaming internet culture and ability to create content that resonates authentically with Gen Z and Millennial gamers
 </li>
 <li>
 Exceptional ability to write in authentic gaming voice across platforms&mdash;from witty X posts to engaging Instagram captions to TikTok-native copy
 </li>
 <li>
 Strong instinct for identifying trending gaming moments and translating them into timely, on-brand social content
 </li>
 <li>
 Proven track record growing social media accounts and building engaged communities
 </li>
 <li>
 Excellent writing skills with ability to adapt tone for different platforms and audiences
 </li>
 <li>
 Strong project management skills with ability to manage multiple content streams simultaneously
 </li>
 <li>
 Experience managing external contractors, freelancers, or agencies for content production
 </li>
 <li>
 Knowledge of social media management and analytics tools (Sprout Social, Hootsuite, etc.)
 </li>
 <li>
 Data-driven approach to content optimization and performance analysis
 
 
 </li>
 </ul>
 
 Nice-to-Haves
 
 
 
 <ul>
 <li>
 Background in gaming industry or deep passion for PC gaming
 </li>
 <li>
 Experience with rebrand or product repositioning campaigns
 </li>
 <li>
 Video production and editing skills (Adobe Premiere, After Effects, CapCut, etc.)
 </li>
 <li>
 Graphic design proficiency (Figma, Photoshop, Canva)
 </li>
 <li>
 Experience managing social media communities through Discord, Reddit, or similar platforms
 </li>
 <li>
 Understanding of paid social amplification and boosting strategies
 </li>
 <li>
 Familiarity with gaming content creation workflows and gaming capture tools
 
 
 </li>
 </ul>
 
 What we offer
 
 
 
 <ul>
 <li>
 Opportunity to shape the social voice of a rapidly growing gaming platform
 </li>
 <li>
 Work with a team passionate about enhancing gaming experiences
 </li>
 <li>
 Collaborative environment focused on community-first principles
 </li>
 <li>
 Competitive compensation package
 </li>
 <li>
 Remote work flexibility
 
 
 </li>
 </ul>
 
 How To Apply
 
 
 
 Please submit your resume along with a portfolio or examples of social content you've created (links to accounts you've managed or specific posts/campaigns you're proud of).
 
 
 Join us in creating the ultimate PC gaming companion!
 
 
 Wand is an equal opportunity employer committed to building a diverse and inclusive team. We welcome applications from all qualified candidates regardless of background.
 
 
</div>

Social Media Manager

Effective School Solutions

<div>Director of Demand Generation
 
Location: Remote (U.S.) 

About Effective School Solutions

Effective School Solutions (ESS) partners with K-12 districts to provide mental health solutions that support student success. We are seeking a Director of Demand Generation to design and lead a comprehensive demand generation strategy that builds awareness, nurtures interest, and drives pipeline growth with school district decision-makers.

Position Summary

The Director of Demand Generation will be responsible for developing, executing, and optimizing integrated campaigns that generate and accelerate pipeline. This leader will own strategy and execution across digital marketing, events/webinars, and nurture campaigns, while partnering closely with sales, product marketing, and content teams.

This is both a strategic and hands-on role &mdash; balancing long-term planning with the day-to-day management of campaigns, performance data, and lead funnel health.

Key Responsibilities

Demand Generation Strategy &amp; Execution
<ul>
<li>Develop and implement a comprehensive demand generation strategy aligned with ESS's revenue goals and sales pipeline targets.</li>
</ul><ul><li>Plan and execute multi-channel campaigns across digital (paid ads, email, SEO/SEM, social), events/webinars, and content syndication.</li>
</ul><ul><li>Build, execute, and continuously optimize nurture workflows to move leads from MQL SQL.</li>
</ul><ul><li>Digital Marketing (Pipeline Growth)</li>
</ul><ul><li>Oversee paid media strategy (LinkedIn, Google Ads, retargeting) to expand reach and drive high-quality inbound leads.</li>
</ul><ul><li>Partner with SEO/SEM resources to improve web conversion rates and optimize campaign landing pages.</li>
</ul><ul><li>Drive structured A/B testing across channels to refine messaging, creative, and offers.</li>
</ul>
Sales &amp; Marketing Alignment
<ul>
<li>Collaborate with Sales leadership to ensure lead follow-up, campaign context, and effective outreach plays.</li>
</ul><ul><li>Provide ongoing reporting and insights to Sales on campaign performance, ROI, and pipeline contribution.</li>
</ul><ul><li>Partner with Product Marketing to align campaigns with key personas, messaging, and market trends.</li>
</ul>
Analytics &amp; Optimization
<ul>
<li>Own reporting for all demand generation campaigns in partnership with Marketing Operations.</li>
</ul><ul><li>Monitor performance against key metrics (MQLs, SQLs, pipeline contribution, ROI) and adjust strategies accordingly.</li>
</ul><ul><li>Leverage intent data, persona mapping, and account-based targeting to continuously refine segmentation and targeting.</li></ul> 


Events, Webinars, and Conferences
<ul>
<li>As part of the marketing team's events strategy, standardize event operations, including pre-event promotions and post-event follow-up sequences, with a focus on ROI measurement.</li>
</ul><ul><li>Lead demand generation strategy for events and webinars, including pre- and post-event engagement campaigns.</li>
</ul><ul><li>Partner with Sales team to ensure maximum pipeline impact from ESS's presence at industry conferences.</li></ul> 


Qualifications
<ul>
<li>7+ years of experience in demand generation, with proven success driving pipeline growth (experience in education, healthcare, or mission-driven organizations a plus).</li>
</ul><ul><li>Strong working knowledge of digital marketing channels, ABM, SEO/SEM, paid media, email marketing, and nurture campaigns.</li>
</ul><ul><li>Experience leveraging Salesforce CRM and marketing automation tools (HubSpot or Marketo).</li>
</ul><ul><li>Proven track record building campaigns that generate qualified leads and measurable pipeline.</li>
</ul><ul><li>Excellent collaboration and project management skills &mdash; ability to work cross-functionally across Sales, Content, Product, and Events.</li>
</ul><ul><li>Strong analytical mindset, with ability to interpret data and make optimization decisions.</li>
</ul><ul><li>Experience managing budgets and external vendors/partners.</li>
</ul><ul><li>Creative thinker with ability to translate strategy into compelling campaigns that resonate with school district leaders.</li>
</ul>
The Salary Range for this position is $120K/yr - $150K/yr depending on experience.</div>

Director of Demand Generation (Remote)

FELFEL AG

<div><h4 class="jobSectionHeader">NICE TO MEET YOU!</h4>
FELFEL is New York&rsquo;s most exciting food-tech scale-up, reinventing how people eat at work. Our smart fridges bring meals from the city&rsquo;s best local chefs straight to the office&mdash;fresh every day. Born in Switzerland and trusted by over 1,000 companies, we&rsquo;re now bringing our chef-made, tech-powered office food experience to the U.S. 
We combine hospitality, design, and smart technology to make office meals something people truly look forward to. Now, we&rsquo;re looking for a hands-on, data-obsessed growth leader to help us scale.<h4 class="jobSectionHeader">
IN SHORT</h4>
You&rsquo;ll own and operate every part of our digital acquisition funnel &mdash; strategy, execution, analytics, and optimization &mdash; with the goal of driving tastings, pipeline, and new customer growth. This is not a people-management role. You&rsquo;ll collaborate with world-class partners (content, design, sales, ops) and you&rsquo;ll personally design, launch, and optimize campaigns end-to-end. You&rsquo;ll report directly to the VP Growth (US) and play a critical role in shaping how FELFEL grows in the U.S.<h4 class="jobSectionHeader">
YOUR RESPONSIBILITIES
</h4>Growth &amp; Performance Strategy 
<ul><li>
Design and execute FELFEL&rsquo;s digital growth roadmap across paid, organic, and lifecycle channels.</li><li>
Own and optimize a our annual digital marketing budget across LinkedIn, Google, and Meta</li><li>
Build the experimentation framework: messaging, creative, landing pages, and audience tests.</li></ul>
Funnel Optimization 
Architect and continuously refine conversion flows from awareness tasting<ul><li> partnership.</li><li>
Manage A/B testing across web, email, and ads to improve MQL and SQL conversion rates.</li><li>
Partner with Sales to fine-tune the qualification model and ensure data consistency in HubSpot.</li></ul>
Analytics &amp; Reporting 
<ul><li>
Build dashboards and attribution models using GA4 and HubSpot</li><li>
Turn insights into decisions &mdash; adjust spend, creative, or targeting based on performance data.</li>
Own key funnel metrics: CPL, MQL<li> SQL , ROI.</li></ul>
Website &amp; SEO 
<ul><li>
Own FELFEL&rsquo;s Squarespace site: performance, UX, SEO, and conversion optimization.</li><li>
Collaborate with our design and content team to maintain a premium yet high-converting brand experience.</li></ul>
Lifecycle Marketing 
<ul><li>
Create and optimize HubSpot workflows for lead nurture, retention, and reactivation.</li><li>
Build segmentation, lead scoring, and automation systems that drive qualified pipeline.</li></ul>
Collaboration &amp; Thought Leadership 
<ul><li>
Work cross-functionally with Content, Sales, and Growth, Ops to align digital efforts with business priorities.</li><li>
Act as FELFEL&rsquo;s internal digital growth expert &mdash; setting standards for experimentation, measurement, and storytelling.</li></ul><h4 class="jobSectionHeader">
YOUR PROFILE</h4><ul><li>
4-6 years in growth, performance, or demand generation (ideally B2B, SaaS, or food-tech/startup).</li><li>
Full-stack marketer: equally comfortable defining strategy and building campaigns yourself.</li><li>
Hands-on in HubSpot, GA4, GTM, Google Ads, LinkedIn Ads, and SEO tools.</li><li>
Obsessed with experimentation and optimization &mdash; every click, form, and ad is an opportunity to learn.</li><li>
Analytical and curious, with a bias for action.</li><li>
Energized by ownership &mdash; you like being the one who builds the machine, not just runs it.</li><li>
Excited by FELFEL&rsquo;s mission to bring hospitality and craftsmanship to modern workplaces.</li></ul><h4 class="jobSectionHeader">
YOU WILL BE MEASURED BY</h4><ul><li>
Qualified leads and tastings generated via digital channels</li>
Funnel conversion rates (Lead MQL<li> SQL)</li><li>
Cost per lead and pipeline ROI</li><li>
Website performance and SEO growth</li></ul><h4 class="jobSectionHeader">
OUR BENEFITS</h4><ul><li>
Lots of delicious food in our own office FELFEL fridge</li><li>
The finest Italian coffee and tea, thanks to Gavetti, our innovative office coffee machine which will be launching soon to customers in NYC!</li><li>
Central Flatiron office &mdash; surrounded by NYC&rsquo;s best culinary inspiration</li><li>
20 days of PTO and 10 holidays (some flexible)</li><li>
Comprehensive and affordable healthcare insurance options</li><li>may change over time, these are a sample of what we have now.</li></ul><h4 class="jobSectionHeader">
APPLY NOW</h4>
If you&rsquo;re a strategic operator who wants to own digital growth end-to-end&mdash; we&rsquo;d love to meet!<h4 class="jobSectionHeader">
ABOUT US</h4>
FELFEL is a Swiss family-owned scale-up founded in 2013. The company is known for its &lsquo;FELFEL&rsquo; smart fridges and its coffee brand &lsquo;Gavetti&rsquo; for the office food market. In 2024 FELFEL launched as an innovative foodtech pioneer in the US. The company now serves around 1,000 locations in Switzerland and New York and employs around 150 employees in total. 
www.felfel.com<h4 class="jobSectionHeader">
FELFEL VALUES</h4>
We value hospitality, excellence, and community. We also believe diversity in experience only contributes to team growth and success. Every employee has the right to work in surroundings that are free from all forms of discrimination and harassment. It is our policy to provide equal employment opportunities (EEO) to all applicants without regard to race, religion, age, gender, disability, national origin, sexual orientation, or veteran&rsquo;s status. 
Discover more at: felfel.com 
 
Start: As soon as possible 
Employment level: Full-Time overtime exempt, preferred 
Pay: The pay for this role is $100'000-120'000/Year 
Location: New York City</div>

talentpluto

<div>
 
 
 Location:
 
 New York City
 
 
 
 Work Model:
 
 Hybrid preferred; remote considered for exceptional candidates
 
 
 
 Industry:
 
 AI / Data Infrastructure / Developer Tools
 
 
 
 Compensation:
 
 $80k-$150k Base + Equity
 
 
 
 
 
 
 About the Company
 
 
 
 Our partner is a
 
 YC-backed, profitable AI infrastructure startup
 
 reshaping how information on the internet is accessed and used. As the world transitions from humans searching static web pages to
 
 AI agents crawling the web in real time
 
 , their platform is building the gateway between AI systems and the open internet. With over
 
 150 customers and rapid revenue growth
 
 , the company is backed by leading investors and positioned to become the foundational data layer for the AI ecosystem.
 
 
 
 
 
 
 The Opportunity
 
 
 
 We're helping their team hire a
 
 Growth Lead (Content-Focused)
 
 to join as one of the company's first go-to-market hires. This is a high-impact opportunity to take a breakout YC startup from product-market fit to scale. You'll work directly with the founding team to build Crust Data's public presence, shape its brand voice, and launch creative, data-driven content that gets the right people talking.
 
 
 
 
 
 This role is ideal for someone who's part storyteller, part strategist, and part builder &mdash; someone who loves experimenting, shipping quickly, and creating systems that turn small wins into scalable growth loops.
 
 
 
 
 
 
 Responsibilities
 
 
 <ul>
 <li>
 Partner with founders to design and execute awareness strategies that make the company visible across key channels.
 </li>
 <li>
 Create engaging content &mdash; from data visualizations and business insights to stories about the product and team.
 </li>
 <li>
 Build and launch lead magnets, landing pages, and micro-products to test new audiences and use cases.
 </li>
 <li>
 Develop and execute social media and community strategies across LinkedIn, X (Twitter), Reddit, and niche online spaces.
 </li>
 <li>
 Identify and build partnerships to amplify distribution and brand reach.
 </li>
 <li>
 Track performance metrics, analyze results, and systematize what works for repeatable growth.
 </li>
 </ul>
 
 
 
 
 
 Requirements
 
 
 <ul>
 <li>
 Demonstrated experience creating or managing viral or high-engagement social media content.
 </li>
 <li>
 Strong writing and storytelling ability with an eye for design and presentation.
 </li>
 <li>
 Comfortable working in fast-paced, experimental environments.
 </li>
 <li>
 Technically curious and interested in AI, data, or developer tools.
 </li>
 <li>
 Tenacious, self-directed, and comfortable taking ownership from day one.
 </li>
 </ul>
 
 
 
 
 
 Nice-to-haves:
 
 
 <ul>
 <li>
 Built and grown a personal or company social following (10K+ across LinkedIn, Twitter, or TikTok).
 </li>
 <li>
 Experience launching side projects, SaaS tools, or data-driven products.
 </li>
 <li>
 Familiarity with SEO, automation, or growth loops.
 </li>
 <li>
 Participation in online tech communities (Hacker News, Product Hunt, Discord, Reddit).
 </li>
 <li>
 Former founder or early-stage operator experience.
 </li>
 </ul>
</div>

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