associate manager, performance marketing (partnerships)

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associate manager, business lead Jobs in New York

associate manager, business lead

associate manager, crm

associate manager, performance marketing (partnerships) Jobs in New York

growth marketing manager

Glimpse

<div><h2 class="jobSectionHeader"><b>About Glimpse</b></h2><p>
Glimpse helps leading consumer brands unlock retail cashflow by building AI agents to automate critical finance workflows like revenue recovery, accounting reconciliation, and trade spend management. We work with 200+ food/beverage/health/beauty brands including IQ Bar, Sauz, Bero, and more.</p><p></p><h2 class="jobSectionHeader"><b>
About the Role</b></h2><p>
We're looking for a high-agency Growth Marketing Manager to own and scale Glimpse's inbound engine. You'll be responsible for driving top-of-funnel demand generation through a mix of paid channels, organic content, and rapid experimentation - all focused on one goal: generating qualified meetings and pipeline value.</p><p>
This role requires a builder mentality. You'll own the full inbound motion from strategy through execution, running experiments across paid and organic channels, creating content that actually converts, and optimizing every dollar and hour for maximum pipeline impact. You'll work directly with the founders, product team, and GTM team to test, iterate, and scale what works.</p><p></p><h2 class="jobSectionHeader"><b>
What You'll Do</b></h2><p><b>
Own Paid Acquisition &amp; Performance Marketing</b></p><ul><li><p>
Manage and optimize paid campaigns across LinkedIn Ads, Google Ads, and retargeting to drive qualified pipeline</p></li><li><p>
Run continuous experiments across ad copy, creative, landing pages, and targeting to improve CAC and conversion rates</p></li><li><p>
Own tracking across channels, reporting directly on pipeline ROI</p></li></ul><p><b>
Drive Organic Content for Demand Generation</b></p><ul><li><p>
Create and execute content programs that generate measurable meetings and pipeline value: webinars, guides, case studies, whitepapers, blog posts</p></li><li><p>
Execute consistent content releases across channels including our resource hub, LinkedIn page, and CEO social account to build category authority and drive measurable inbound interest</p></li><li><p>
Design content experiments across formats and channels, measuring impact on demo requests and pipeline creation</p></li></ul><p><b>
Scale Discoverability Through SEO &amp; AI Search</b></p><ul><li><p>
Own and execute SEO strategy to drive organic demo signups</p></li><li><p>
Build and optimize content for AI search engines (Perplexity, ChatGPT, Claude) to capture intent in new channels</p></li><li><p>
Implement technical SEO best practices and track performance across channels</p></li></ul><p><b>
Build Systems for Experimentation</b></p><ul><li><p>
Ship experiments weekly: new landing pages, content formats, distribution channels, conversion tactics - whatever to drive awareness and conversion</p></li><li><p>
Instrument the funnel with proper attribution and analytics to understand what's driving pipeline</p></li><li><p>
Run A/B tests on messaging, positioning, and value props across paid and organic channels</p></li><li><p>
Proactively Identify bottlenecks in the funnel and iterate solutions rapidly</p></li></ul><p></p><h2 class="jobSectionHeader"><b>
Who You Are</b></h2><p><b>
Required:</b></p><ul><li><p>
3+ years in growth marketing, demand generation, or performance marketing roles at B2B SaaS companies (startup experience strongly preferred)</p></li><li><p>
Hands-on experience managing paid channels (LinkedIn Ads, Google Ads) with measurable ROI</p></li><li><p>
Excellent writer with a clear, compelling voice - you know how to translate complex product value into crisp messaging and allergic to AI slop</p></li><li><p>
Data-driven mindset and commercially minded: comfortable with CAC, conversion rates, attribution models, and funnel metrics</p></li><li><p>
High agency and bias toward action: you see an opportunity, design the test, and ship it</p></li></ul><p><b>
Bonus:</b></p><ul><li><p>
Experience with AI search optimization (Perplexity, ChatGPT, Claude) and understanding how to optimize for LLM-driven discovery</p></li><li><p>
Familiarity with marketing automation platforms and lifecycle marketing</p></li><li><p>
Experience marketing to CPG brands, retail, or vertical SaaS audiences</p></li><li><p>
Background in account-based marketing or enterprise demand generation</p></li><li><p>
Comfortable with basic design tools (Figma, Canva) to move quickly on creative iterations</p></li><li><p>
Experience with analytics tools (Google Analytics) and SEO platforms</p></li></ul><p></p><h2 class="jobSectionHeader"><b>
What Success Looks Like</b></h2><ul><li><p>
Inbound demo requests increase measurably month-over-month</p></li><li><p>
Paid channels consistently generate positive ROI pipeline with improving efficiency</p></li><li><p>
Organic traffic and conversions grow through high-quality, discoverable content</p></li><li><p>
Marketing-sourced pipeline becomes a predictable, scalable channel for revenue growth</p></li><li><p>
Experiments ship weekly with clear learnings that inform strategy</p></li><li><p>
Content you create gets cited, shared, and drives real commercial outcomes</p></li></ul><p></p><h2 class="jobSectionHeader"><b>
Benefits</b></h2><ul><li><p>
Competitive salary and equity options</p></li><li><p>
Relocation assistance provided to New York City</p></li><li><p>
Comprehensive medical, dental, and vision insurance</p></li><li><p>
401(k) plan</p></li><li><p>
Unlimited PTO</p></li><li><p>
Samples from our food and beverage customers!!</p></li></ul><p>
Compensation Range: $150K - $200K</p></div>

Growth Marketing Manager

Renewal by Andersen

<div><div><b>Digital Growth &amp; Performance Marking Manager</b></div><div><b>
Renewal by Andersen - NY, NY</b></div><div></div><div><br>
Drawing on the Andersen tradition of over 100 years of quality, innovation and craftsmanship, Renewal by Andersen was founded with the objective of creating a different and better window and door replacement experience for homeowners. Our process begins with a free in-home consultation. We then custom-make beautiful, energy-efficient composite windows and professionally install them for optimal performance.</div><div></div><div><b><br>
Job Summary:</b></div><div>
We are seeking a dynamic digital marketing leader to accelerate brand growth across digital channels through strategic storytelling and data-driven decision making. This role, based out of the Company&rsquo;s NYC headquarters, is responsible for building a high-performance marketing ecosystem that blends creativity with analytics, translating customer insights into refined campaigns and compelling product positioning. The ideal candidate will ensure all digital touchpoints deliver consistent, measurable outcomes at scale while driving innovation and achieving impactful results in a fast-paced environment.</div><div></div><div><b><br>
Duties and Responsibilities:</b></div><div>
Paid Social &amp; Digital Lead Generation</div><ul><li>Lead strategy and execution across Meta and other paid platforms</li><li>Optimize campaigns toward cost per appointment and revenue</li><li>Scale winning campaigns and test new growth channels</li></ul><div></div><div><br>
Funnel Optimization &amp; CRO</div><ul><li>Own full-funnel performance from click to booked appointment</li><li>Lead A/B testing across landing pages, creative, offers, and messaging</li><li>Improve conversion rates through structured experimentation</li></ul><div></div><div><br>
CRM &amp; Database Marketing</div><ul><li>Develop segmentation and nurture strategies</li><li>Optimize remarketing and reactivation campaigns</li><li>Improve database monetization and lifecycle performance</li></ul><div></div><div><br>
Data &amp; Analytics</div><ul><li>Translate campaign performance into actionable growth insights</li><li>Build dashboards and track KPIs across the funnel</li><li>Use data to influence budget allocation and strategy</li></ul><div></div><div><br>
Growth Innovation</div><ul><li>Test new creative formats, AI tools, and automation workflows</li><li>Identify scalable growth levers in a competitive DTC category</li></ul><div>
</div><div><b>
Qualifications:</b></div><ul><li>Experience: 6+ years in digital marketing, with at least 3 years in a relevant agency environment, required.</li><li>Education: Bachelor&rsquo;s degree in marketing, Communications, or a related field.</li><li>Deep hands-on experience in Meta paid social</li><li>Proven track record improving conversion rates through A/B testing</li><li>Strong CRM and database marketing experience</li><li>Advanced analytical capability (GA4, ad platforms, dashboards)</li><li>Experience in DTC or lead generation business models</li></ul><div></div><div><b><br>
Compensation and Benefits:</b></div><ul><li>$135,000-$150,000, based on experience.</li><li>Full insurance package, including medical, dental, vision, and life insurance.</li><li>401(K) with company match percentage.</li><li>Student loan repayment program and student tuition reimbursement program.</li><li>Employee perks discount program.</li><li>PTO, paid holidays, and floating holidays!</li></ul><div></div><div><b><br>
Schedule and Location:</b></div><ul><li>In-office, Monday-Friday 9:00am-6:00pm</li><li>40 West 57th Street Suite 2010, New York, NY 10019</li></ul><div></div><div><b><br>
Work Environment &amp; Physical Requirements</b></div><ul><li>Work is performed primarily at a desk within a corporate office setting.</li><li>Prolonged periods of sitting, typing, and working at a computer are required.</li><li>Frequent use of standard office equipment such as computers, phones, and printers.</li><li>Occasional standing, walking, and light lifting (up to 15 lbs.) may be necessary.</li><li>Position requires the ability to communicate effectively in person, virtually, and in writing.</li></ul><div></div><div><b><br>
DISCLAIMER:</b> The above information on this description has been designed to indicate the general nature and level of work performed by employees in this classification. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job.</div><div></div><div><br>
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Digital Growth & Performance Marketing Manager

<div><h2 class="jobSectionHeader"><b>About Niural</b></h2><p>
Niural is revolutionizing global workforce management with an AI-powered platform that unifies <b>Global Payroll, US Payroll &amp; PEO, Global EOR, Contractor Management, and Global Payments</b> into a single, seamless platform. We help companies hire, pay, and manage teams across 150+ countries without compromising compliance &mdash; simplifying payroll, compliance, and global workforce operations. As we scale rapidly, we&rsquo;re building the legal foundation that enables responsible global growth.</p><p></p><h2 class="jobSectionHeader"><b>
About the Role</b></h2><p>
We&rsquo;re looking for a <b>Head of Marketing &amp; Growth</b> who will own the full spectrum of marketing &mdash; from brand positioning and demand generation to growth systems and performance marketing. This role is a <b>strategic operator and builder</b> who can define Niural&rsquo;s narrative, accelerate acquisition, lift conversion, and align marketing tightly with product, sales, and customer success.</p><p>
You&rsquo;ll lead and evolve a growing team (including Creative Strategist, Marketing Manager, and others), build repeatable performance channels, and shape how the world discovers Niural.</p><p>
This role is ideal for someone who thrives in early-stage, data-driven environments, has experience building scalable growth playbooks, and can balance long-term brand with short-term performance.</p><p></p><h2 class="jobSectionHeader"><b>
What You'll Do</b></h2><p></p><p><b>
Strategic Leadership &amp; Vision</b></p><ul><li><p>
Define and own Niural&rsquo;s <b>marketing and growth strategy</b> across brand, demand, acquisition, retention, and lifecycle marketing.</p></li><li><p>
Act as a key partner to the <b>executive team</b>, shaping go-to-market strategy for product launches, pricing, and positioning.</p></li><li><p>
Translate business goals into <b>measurable marketing objectives and KPIs</b> with clear accountability and reporting.</p></li></ul><p><b><br>
Brand &amp; Positioning</b></p><ul><li><p>
Lead development of Niural&rsquo;s <b>brand narrative, messaging, and visual identity</b> to clearly differentiate our value in global workforce tech.</p></li><li><p>
Champion consistent brand application across all channels &mdash; website, content, thought leadership, partner ecosystems, PR, and product messaging.</p></li></ul><p><b><br>
Demand Generation &amp; Pipeline Growth</b></p><ul><li><p>
Build and scale <b>demand generation engines</b> that fuel qualified leads &mdash; including paid, organic, email, content, events, partners, ABM, and referral channels.</p></li><li><p>
Drive <b>creative, targeted campaigns</b> that increase pipeline volume and conversion with clear data-backed experimentation and optimization.</p></li><li><p>
Collaborate with product and sales to ensure alignment on <b>ICP, use cases, buyer journeys, and GTM segmentation</b>.</p></li></ul><p><b><br>
Growth &amp; Performance Marketing</b></p><ul><li><p>
Establish a <b>growth stack</b> (analytics, experimentation, attribution) to unlock scalable performance across channels.</p></li><li><p>
Lead performance-oriented initiatives: SEO/SEM, paid social, programmatic, conversion rate optimization, lifecycle/retention flows, and analytics frameworks.</p></li><li><p>
Implement testing frameworks and dashboards that empower rapid iteration and intelligent decision-making.</p></li></ul><p><b><br>
Team Leadership &amp; Development</b></p><ul><li><p>
Grow and mentor a high-performing marketing team, developing strengths across brand, content, digital, demand gen, growth, and analytics.</p></li><li><p>
Foster a collaborative, metric-driven culture that balances strategic thinking with rigorous execution.</p></li></ul><p><b><br>
Cross-Functional Collaboration</b></p><ul><li><p>
Partner closely with <b>Product, Sales, Customer Success, People &amp; Ops</b> to align on launch plans, audiences, content strategy, and revenue targets.</p></li><li><p>
Support sales enablement with winning materials &mdash; pitch decks, battlecards, case studies, ROI tools.</p></li></ul><h2 class="jobSectionHeader"><b><br>
About You</b></h2><p>
You&rsquo;re a marketer who can <b>think strategically and execute ruthlessly</b>:</p><ul><li><p><b>
7+ years of marketing leadership experience</b>, ideally scaling go-to-market at SaaS, workforce tech, HR/PEO/EOR platforms, fintech, or adjacent B2B enterprise solutions.</p></li><li><p>
A track record designing and running integrated marketing strategies that <b>drive measurable growth across brand, pipeline, and revenue</b>.</p></li><li><p>
Experience with <b>performance/demand gen, analytics, and experimentation frameworks</b> &mdash; you measure what matters and iterate fast.</p></li><li><p>
Demonstrated ability to <b>build, lead, and inspire teams</b>.</p></li><li><p>
A data-driven mindset with strong analytical instincts and fluency in tools like CRM/ABM platforms, BI/analytics tools, marketing automation, paid media, and SEO.</p></li><li><p>
Comfort in a high-growth, ambiguous, and rapidly evolving startup environment.</p></li></ul><h2 class="jobSectionHeader"><b><br>
Nice-to-Haves</b></h2><ul><li><p>
Experience in the <b>global HR tech, payroll, EOR/PEO, or fintech verticals</b>.</p></li><li><p>
Familiarity with <b>customer lifecycle and retention marketing</b> at scale.</p></li><li><p>
Experience managing <b>paid media budgets and cross-channel acquisition experiments</b>.</p></li></ul><p></p><h2 class="jobSectionHeader"><b>
What You'll Get</b></h2><ul><li><p>
A chance to shape the <b>brand, acquisition motion, and growth engine</b> of a global workforce platform at a crucial stage.</p></li><li><p>
Significant <b>autonomy, impact, and ownership</b> with resources to scale a talented team.</p></li><li><p>
Competitive compensation, meaningful equity, and benefits designed for rapid innovators.</p></li></ul><h2 class="jobSectionHeader"><b><br>
What We Offer</b></h2><p>
At Niural, you&rsquo;ll have a unique opportunity to shape the future of global workforce compliance and legal infrastructure &mdash; working alongside a passionate leadership team during a pivotal growth phase. We offer competitive compensation, comprehensive benefits, flexible time off, and a culture that values impact, autonomy, and innovation.</p><p>
Compensation Range: $140K - $190K</p></div>

Head of Marketing at Niural

SoHo Experiential

<div><p>We&rsquo;re looking for a strategic and hands-on Marketing Manager to lead our agency&rsquo;s marketing efforts across from thought leadership content to social media. This role sits at the intersection of brand, growth, and future-thinking, responsible for shaping how the agency shows up in the market and ensuring our voice is consistent, relevant, and differentiated.</p><p></p><p><br>
You&rsquo;ll own our content ecosystem end-to-end, from concept to execution, helping position our leaders and clients as industry authorities while driving awareness and inbound interest.</p><p></p><p><br>
This role will report to the Director of Strategic Growth and will be on the Growth team.</p><p></p><p><b><br>
Responsibilities:</b>
</p><p><b>New Business Support</b></p><ul><li> Partner closely with the Growth team to support the new business pipeline</li><li> Develop tailored pre-call and pre-meeting reports for prospective clients</li><li> Conduct competitive audits and category research to inform strategy and positioning</li><li> Maintain SoHo&rsquo;s CRM system, including managing inbound leads within HubSpot and assigning lifecycle stages and track engagement</li><li> Use predictive analytics and AI email agents to monitor signals for purchasing intent, identify warm prospects and align outreach accordingly</li><li> Write, design, and execute cold-outreach email automations tied to lead behavior</li><li> Manage delegated projects via Monday</li></ul><p><br>
</p><p><b>Thought Leader Marketer</b></p><ul><li> Develop and manage the agency&rsquo;s annual thought leadership calendar
</li><li> Shape marketing narratives around trends, insights, and proprietary research
</li><li> Collaborate with leadership to translate POVs into publishable content (copy and images) via SoHo&rsquo;s weekly:</li></ul><p>
o Email newsletter (published via HubSpot)</p><p>
o Blog article (published on Squarespace)</p><ul><li> Collaborate with the team on the launch of major reports (e.g., trend or industry studies)</li><li> Develop landing pages, downloads, and nurture funnels tied to thought leadership</li><li> Identify and submit to industry awards aligned to SoHo&rsquo;s programs</li></ul><p><br>
</p><p><b>Social Media Strategy &amp; Execution</b></p><ul><li> Own and execute organic social media strategy across LinkedIn, Reddit, and Instagram</li><li> Advise on social storytelling strategy informed by trends and platform evolution</li><li> Write, design and publish all social content (carousels, short-form video, and campaign visuals) on behalf of the agency
</li><li> Schedule and publish all SoHo social content via HubSpot</li><li> Identify high-value SoHo-created event moments for future content, reels, and research use</li><li> Track performance and optimize social content based on engagement metrics via HubSpot analytics</li><li> Develop paid social campaigns on LinkedIn to support report launches, events, and growth initiatives
</li><li> Monitor engagement on all social posts</li></ul><p></p><p><b><br>
Website &amp; Case Study Management</b></p><ul><li> Manage website content within Squarespace, including publishing Insights articles and research reports.</li><li> Collaborate with Client Services and Creative to develop case studies, ensuring a clear narrative, strong visual hierarchy, brand consistency</li><li> Tailor our SEO strategy to best reflect what people are looking for based on search intent signals</li><li> Work with Client Services to develop shot lists and content capture priorities aligned with marketing and case study needs</li></ul><p></p><p><b><br>
Videography &amp; Photography Management</b></p><ul><li> Collaborate with Client Services to procure photo and video capture at applicable SoHo activations and events</li><li> Organize event assets for use across teams</li></ul><p></p><p><b><br>
What You Bring to the Table:</b>
</p><ul><li> 4+ years in marketing, ideally within an agency or B2B environment</li><li> Strong writing and editorial skills for developing thought leader content</li><li> Experience with developing and launching social media content</li><li> Experience working within a website builder</li><li> Experience working within a CRM to manage/track leads and deploy newsletters</li><li> Familiarity with LinkedIn as a professional content platform</li><li> Ability to manage multiple initiatives simultaneously</li><li> Strategic thinker who can also execute</li></ul><p><b>
Technology</b> - <i>must know how to work within the following marketing &amp; technology platforms</i>:</p><ul><li> HubSpot</li><li> Native platform analytics for LinkedIn and Instagram</li><li> Canva/Adobe Express</li><li> Squarespace</li><li> Monday</li><li> Google Slides</li><li> PowerPoint</li><li> Keynote</li></ul><p><b><br>
</b></p><p><b>What We Offer:*</b></p><ul><li> Competitive compensation.</li><li> Comprehensive benefits including medical, vision, dental, and wellness programs.</li><li> Generous PTO, including vacation, holidays, and wellness days.</li><li> Professional growth opportunities in a dynamic, creative environment.</li><li> A collaborative, inclusive workplace that values people as much as the work we create.</li></ul><p></p><ul><li><br>
Certain employee benefits are only applicable to full-time employees.</li></ul><p></p><p><b><i><br>
SoHo Experiential is an equal opportunity employer and does not discriminate based on race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.</i></b></p></div>

Insights & Social Media Manager

<div><div>Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible. Ro is the only company to offer nationwide telehealth, labs, and pharmacy services. This is enabled by Ro's vertically integrated platform that helps patients achieve their goals through a convenient, end-to-end healthcare experience spanning from diagnosis, to delivery of medication, to ongoing care. Since 2017, Ro has helped millions of patients in nearly every single county in the United States, including 99% of primary care deserts.</div><div></div><div><br>
Ro is consistently recognized as a top workplace in Health Care, in New York, and for Women and Parents&mdash;earning more than 20 honors from Fortune, Great Place to Work, and PEOPLE since 2021. In 2025 alone, we ranked top 5 among medium workplaces in Health Care and New York, and top 50 nationwide.</div><div></div><div><br>
The Growth team at Ro is seeking a creative and performance-driven Associate Manager to lead paid social creative strategy across our Sexual Health, Dermatology, and Fertility businesses. This role will focus on developing and scaling high-performing UGC and creator-led advertising, building a robust creative testing roadmap informed by performance insights and social trends.</div><div></div><div><br>
The ideal candidate will have deep experience in paid social creative strategy, capable of delving into performance data, generating new ad concepts, and working with UGC creators to bring ideas to life. This role sits on the Growth team and is highly cross-functional, requiring a collaborative approach to working with a range of partners including Brand Design, Product Marketing, and Legal teams.</div>
<h3 class="jobSectionHeader"><b>What You&rsquo;ll Do:</b></h3><ul><li><b>
Paid social creative planning</b> Generate net-new creative ideas and build a UGC-based creative testing roadmap for our SDF businesses (sexual health, dermatology, fertility) based on performance insights, best practices, social trends. Drive brainstorms in partnership with Growth, Brand, and Marketing team members</li><li><b>
Creator and content sourcing</b> Source and manage high-performing creators/partners end-to-end to produce paid social assets (storyboarding briefing negotiating feedback delivery). Build a repeatable pipeline/system.</li><li><b>
Analytical skills</b> Understand performance marketing and measurement (think: user acquisition, CAC, creative velocity for ads on Meta, Tiktok, Youtube, and more) to identify patterns and use data to create a tight feedback loop (performance insight new briefs)</li><li><b>
Cross functional partnership</b> coordinate internal flows from idea to launch. Work with brand designers, product marketing, legal, and growth to ship a high velocity of on brand, high performing creative.
</li><li><b>Process improvement </b>Independently manage day-to-day execution and drive process optimization, making data-driven decisions in partnership with a channel lead on higher-impact strategic shifts.</li></ul><h3 class="jobSectionHeader"><b>
What You&rsquo;ll Bring:</b></h3><ul><li>
3&ndash;6 years of experience in performance marketing, UGC, influencer marketing, or related roles, ideally at a high growth consumer business (in house experience preferred).</li><li>
Command of performance/growth marketing fundamentals and analysis (paid social creative, growth marketing metrics, test and learn) and experience with accountability for outcomes</li><li>
Deep understanding of social platforms, creator content, and great creative judgment for performance UGC (scripts/hooks/CTAs; gives direct, actionable feedback).</li><li>
Strong writing skills, especially when it comes to creative briefs and external communication with creators and partners.</li><li>
Operationally strong (process building, project management, clear briefs, tight timelines) and highly organized.</li><li>
Strong relationship management and negotiation; comfortable partnering and influencing cross-functionally.</li><li>
Curiosity, coachability, and a track record of applying feedback to improve performance
</li><li>Ability to independently own a body of work end-to-end, setting priorities, making day-to-day decisions, and driving execution with minimal oversight while aligning on higher-level strategy.</li></ul><h3 class="jobSectionHeader"><b>
We've Got You Covered:</b></h3><ul><li>
Full medical, dental, and vision insurance + OneMedical membership</li><li>
Healthcare and Dependent Care FSA</li><li>
401(k) with company match</li><li>
Flexible PTO</li><li>
Wellbeing + Learning &amp; Growth reimbursements</li><li>
Paid parental leave + Fertility benefits</li><li>
Pet insurance</li><li>
Student loan refinancing</li><li>
Virtual resources for mindfulness, counseling, and fitness</li></ul><div>
We welcome qualified candidates of all races, creeds, genders, and sexuality to apply.</div><div></div><div><br>
The target base salary for this position ranges from $102,000 to $120,000, in addition to a competitive equity and benefits package (as applicable). When determining compensation, we analyze and carefully consider several factors, including location, job-related knowledge, skills and experience. These considerations may cause your compensation to vary.</div><div></div><div><br>
Ro recognizes the power of in-person collaboration, while supporting the flexibility to work anywhere in the United States. For our Ro&rsquo;ers in the tri-state (NY) area, you will join us at HQ on Tuesdays and Thursdays. For those outside of the tri-state area, you will be able to join in-person collaborations throughout the year (i.e., during team on-sites).</div><div></div><div><br>
At Ro, we believe that our diverse perspectives are our biggest strengths &mdash; and that embracing them will create real change in healthcare. As an equal opportunity employer, we provide equal opportunity in all aspects of employment, including recruiting, hiring, compensation, training and promotion, termination, and any other terms and conditions of employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, familial status, age, disability and/or any other legally protected classification protected by federal, state, or local law.</div><div></div><div><br>
See our California Privacy Policy here.</div></div>

Associate Manager, Performance Marketing (Partnerships)

Critical Path Advisors

<p>The Marketing &amp; Communications Department leads public-facing strategy to shift public perception and build understanding of its vital work in giving people with blood cancers and disorders a second chance at life. The team works to strengthen brand visibility, inspire potential donors, and encourage support through fundraising, volunteering, and advocacy.</p><p>The Digital Media Manager plays a critical executional role within the digital marketing ecosystem. This position is responsible for managing our client's website, landing pages, and lifecycle communications (email and SMS), ensuring that the strategic direction set by senior leadership is translated into high-performing digital experiences.</p><p>This role focuses on day-to-day execution, optimization, and performance support across web and lifecycle channels, enabling the Senior Marketing Manager and leadership team to focus on strategy, innovation, and growth.</p><p><b>RESPONSIBILITES</b></p><p>&middot; Manage and maintain the client's website, including page updates, landing pages, forms, and donation flows.</p><p>&middot; Execute and deploy email and SMS campaigns based on the strategic donor and supporter journeys defined by the Senior Marketing Manager.</p><p>&middot; Optimize conversion paths across web, email, and SMS to improve donor engagement, registration completion, and online donations.</p><p>&middot; Monitor and improve user experience (UX), content performance, and site functionality to reduce friction in key digital journeys.</p><p>&middot; Support analytics and performance tracking across digital channels, including website, email, and SMS.</p><p>&middot; Assist with reporting on campaign and channel performance and identify opportunities for optimization and improvement.</p><p>&middot; Collaborate with internal and global teams to implement digital updates that support recruitment drives, fundraising campaigns, and advocacy initiatives.</p><p>&middot; Ensure digital platforms comply with brand guidelines, accessibility standards, and relevant regulatory requirements.</p><p>&middot; Support testing and optimization initiatives (A/B testing, content refinements, journey improvements).</p><p>&middot; Maintain documentation and best practices for digital execution and workflows.</p><p>&middot; Attend a minimum of one donor recruitment drive per quarter.</p><p>&middot; Maintain a strong understanding of the client's mission, values, and brand voice.</p><p>&middot; Comply with all organizational policies and standards.</p><p>&middot; Participate in team meetings, training sessions, and performance reviews.</p><p>&middot; Uphold the organization&rsquo;s commitment to equity and anti-discriminatory practice.</p><p>&middot; Fulfil any other duties as directed by the Senior Marketing Manager.</p><p><b>REQUIREMENTS/QUALIFICATIONS</b></p><p><b>Experience / Knowledge / Education</b></p><ul><li>Degree-qualified in marketing, communications, digital media, or a related field.</li><li>2&ndash;4 years of hands-on experience in digital marketing, web management, or lifecycle marketing.</li><li>Experience managing websites, landing pages, and online conversion flows.</li><li>Practical experience executing email and SMS campaigns.</li><li>Familiarity with CMS platforms and basic content updates.</li><li>Experience working with website management software (WordPress, Kontent Ai, or similar).</li><li>Experience working with Email and SMS software (MailingWork, Bird, Mailchimp, or similar).</li><li>Experience working with analytics tools (e.g., Google Analytics, Piwik Pro, or similar).</li><li>Strong attention to detail and ability to manage multiple tasks and deadlines.</li></ul><p><b>Desirable, but not essential:</b></p><ul><li>CRM or marketing automation experience (e.g., Salesforce, Marketing Cloud, or similar).</li><li>Basic HTML or CMS customization knowledge.</li><li>Experience in nonprofit, healthcare, or mission-driven organizations.</li><li>Familiarity with UX or conversion rate optimization principles.</li></ul><p><b>Skills / Abilities</b></p><ul><li>Strong organizational and execution skills.</li><li>Analytical mindset with an interest in performance optimization.</li><li>Collaborative and responsive team player.</li><li>Comfortable working cross-functionally with internal and external stakeholders.</li><li>Adaptable, proactive, and eager to learn new platforms and tools.</li><li>Ability to balance speed, accuracy, and quality in a fast-paced environment.</li></ul><p>Job Type: Full-time</p><p>Pay: $60,000.00 - $70,000.00 per year</p><p>Benefits:</p><ul><li>Health insurance</li><li>Paid time off</li></ul><p>Ability to Commute:</p><ul><li>New York, NY 10040 (Preferred)</li></ul><p>Work Location: In person</p>

Digital Media Manager

MACH9

<p><b>Job Summary</b><br/>We are seeking a dynamic and results-driven Paid Digital Media Strategist to lead our performance marketing initiatives across multiple digital channels. In this role, you will craft and execute innovative media buying strategies that maximize ROI, enhance brand visibility, and drive targeted traffic to our digital platforms. Your expertise in paid advertising platforms, data analysis, and campaign optimization will be vital in scaling our digital presence and achieving measurable business growth. Join us to leverage your skills in a fast-paced environment where creativity meets data-driven decision making!</p><p><b>Duties</b></p><ul><li>Develop comprehensive media plans that align with marketing objectives, focusing on performance marketing channels such as Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and affiliate networks.</li><li>Manage end-to-end PPC (Pay-Per-Click) campaigns, including keyword research, ad creation, bidding strategies, and budget allocation to ensure optimal performance.</li><li>Conduct detailed web analytics using tools like Google Analytics and Google Tag Manager to monitor campaign effectiveness, user behavior, and conversion metrics.</li><li>Implement conversion rate optimization techniques by analyzing data trends and adjusting campaigns to improve ROI and reduce cost-per-acquisition.</li><li>Oversee media buying activities across various platforms, ensuring strategic placement and audience targeting to maximize reach and engagement.</li><li>Collaborate with cross-functional teams to integrate SEM (Search Engine Marketing) strategies with SEO efforts for holistic digital marketing campaigns.</li><li>Stay current with industry trends and emerging tools such as SEO tools, Google AdWords updates, DoubleClick platform features, and new social media advertising options to continually refine strategies.</li></ul><p><b>Qualifications</b></p><ul><li>Proven experience in performance marketing with a strong understanding of digital advertising platforms including Google Ads, Facebook Advertising, Twitter Ads, Bing Ads, and affiliate marketing networks.</li><li>Expertise in PPC campaign management from keyword research through ad copywriting to bid management across multiple channels.</li><li>Proficiency with web analytics tools such as Google Analytics and Google Tag Manager for tracking campaign performance and user engagement.</li><li>Solid knowledge of SEO principles, SEM strategies, media planning, media buying techniques, and conversion optimization practices.</li><li>Familiarity with budgeting processes for digital campaigns to ensure efficient allocation of resources while meeting KPIs.</li><li>Experience working within e-commerce environments or online retail settings is a plus.</li><li>Strong analytical skills combined with the ability to interpret data into actionable insights for continuous improvement.</li><li>Excellent communication skills to coordinate with creative teams, vendors, and stakeholders effectively. Join us as a Paid Digital Media Strategist to harness your passion for digital marketing innovation! Your expertise will help shape impactful campaigns that elevate our brand presence while delivering measurable results. If you thrive in a fast-paced environment where your strategic thinking makes a real difference&mdash;this is the opportunity for you!</li></ul><p><b>Other Information:</b></p><p>Contract to Full Time with Benefits within 90 Days.</p><p>Hybrid - 3 Days a Week in NYC Office (M, T, TR)/ 2 Days from Home (W,F)</p><p>Pay: $35.00 - $40.00 per hour</p><p>Expected hours: 38 per week</p><p>Application Question(s):</p><ul><li>Work with DSP's before?</li></ul><p>Work Location: Hybrid remote in New York, NY 10001</p>

Digital Media Specialist

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