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growth marketing manager

Waymo

<div>
 Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver&mdash;The World's Most Experienced Driver&trade;&mdash;to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo&rsquo;s fully autonomous ride-hail service and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over ten million rider-only trips, enabled by its experience autonomously driving over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states.
 
 
 
 On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.
 
 
 
 
 In this hybrid role, you will report to our Group Product and Growth Marketing Lead.
 
 
 
 
 You Will
 
 
 
 <ul>
 <li>
 Own end-to-end go-to-market strategy for U.S. and U.K. markets across the full lifecycle, from launch and expansion through ongoing market management and growth. Includes audience insights, positioning, messaging, and cross-functional readiness across Product, Marketing, and Operations.
 </li>
 <li>
 Build scalable launch and growth frameworks that enable repeatable execution across new markets and capability rollouts (e.g., airports, freeways), from initial launch through sustained scale.
 </li>
 <li>
 Partner with Product and Market Operations to inform launch timing, capability rollout strategy, and ongoing expansion based on product readiness, market conditions, and rider demand.
 </li>
 <li>
 Drive aligned planning across Brand Marketing, Growth Marketing, Engagement Marketing, and PR teams on market-specific scaling goals, key narratives, service nuances, and regional details to ensure all are well-informed and unified in addressing each market&rsquo;s ongoing needs.
 </li>
 <li>
 Build and operationalize systems, tools, and reporting to scale market management, including automating performance tracking, surfacing insights, and improving decision-making across a growing portfolio of cities.
 </li>
 <li>
 Oversee marketing strategy for platform partnerships within markets, ensuring clear positioning that reflects nuanced experiences, is easy for consumers to understand, and reinforces overall business goals.
 
 
 </li>
 </ul>
 
 You Have
 
 
 
 <ul>
 <li>
 15+ years in product marketing or go-to-market leadership within a B2C technology company, with experience bringing complex consumer products or services to market.
 </li>
 <li>
 Demonstrated success leading major marketing launches and market expansions, partnering closely with Product, Operations, and Brand Marketing and influencing cross-functional stakeholders to translate product readiness into effective go-to-market execution.
 </li>
 <li>
 Experience building scalable go-to-market playbooks and owning ongoing market performance, including tracking, optimization, and continuous improvement.
 </li>
 <li>
 Strong strategic and analytical marketer, able to translate product capabilities, operational constraints, and market insights into clear positioning, messaging, and commercialization strategies.
 </li>
 <li>
 Experience building and leading high-performing marketing teams, setting direction while enabling teams to execute complex launch and expansion programs in close collaboration with cross-functional partners.
 
 
 </li>
 </ul>
 
 We Prefer
 
 
 
 <ul>
 <li>
 Experience at another ride hailing or marketplace company.
 </li>
 <li>
 Strong executive communication skills with ability to influence senior stakeholders and external partners.
 </li>
 <li>
 Experience supporting launches or campaigns across multiple markets or regions.
 </li>
 <li>
 Ability to flex between long-term strategy development and short-term execution.
 
 
 </li>
 </ul>
 
 Travel
 
 
 
 <ul>
 <li>
 Occasional travel to markets for research, and some travel for offsite meetings, approximately 10% of the time.
 
 
 </li>
 </ul>
 The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.
 
 
 Waymo employees are also eligible to participate in Waymo&rsquo;s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.
 
 
 Salary Range
 
 
 $249,000&mdash;$307,000 USD
</div>

Product Marketing Lead, Market Growth & Expansion

Whatnot

<div><h2 class="jobSectionHeader">Join the Future of Commerce with Whatnot!</h2>
Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.
As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.
We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.
As a country marketing manager at Whatnot, you love being the driver of hyper-growth and helping sellers grow their businesses fast. You're quick to understand users and communities across every category you&rsquo;ll be launching&mdash;whether it's beauty, trading cards, or anything in between. You are an expert in developing and executing marketing plans centered around customer acquisition and retention. This work includes digital events on the Whatnot platform, one-off activations and integrations with influencers, and partnering with Whatnot sellers on exciting and engaging content.<ul><li>
Own buyer acquisition across the priority categories in Canada, devising campaigns and events that generate buzz and grow those categories demand</li><li>
Identify and pursue PR and influencer opportunities in the local market across categories</li><li>
Develop and execute on the social media strategy for your market's categories across multiple channels and platforms</li><li>
Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform</li><li>
Measure and iterate on the effectiveness of category marketing initiatives</li></ul><h2 class="jobSectionHeader">
You</h2>
Curious about who thrives at Whatnot? We&rsquo;ve found that low ego, a growth mindset, and leaning into action and high impact goes a long way here.<ul><li>
You have 6+ years of marketing experience in a fast paced environment. Experience at a high-growth startup, marketplace or creator-focused platform is a plus</li><li>
You are a problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels</li><li>
You're a creative thinker with an aptitude for content creation and copywriting</li><li>
You have experience tracking KPIs and monitoring success for marketing programs</li><li>
You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed</li></ul> 
Nice to Have<ul><li>
Experience with graphic design and video editing tools (e.g. Creative Suite, Figma).</li><li>
Passion for creator communities and/or existing Whatnot product categories (e.g. vintage clothing, collectibles)</li><li>
Experience buying and selling in online marketplaces.</li></ul><h2 class="jobSectionHeader">
Benefits</h2><ul><li>
Generous Holiday and Time off Policy</li><li>
Health Insurance options including Medical, Dental, Vision</li><li>
Work From Home Support<ul><li>
Home office setup allowance</li><li>
Monthly allowance for cell phone and internet</li></ul></li><li>
Care benefits<ul><li>
Monthly allowance for wellness</li><li>
Annual allowance towards Childcare</li><li>
Lifetime benefit for family planning, such as adoption or fertility expenses</li></ul></li><li>
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally</li><li>
Monthly allowance to dogfood the app<ul><li>
All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).</li></ul></li><li>
Parental Leave<ul><li>
16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.</li></ul></li></ul><h2 class="jobSectionHeader">
EOE</h2>
Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
Compensation Range: $149K - $165K</div>

Country Marketing Manager, GTM

Cloetta

<div>
 
 
 Trade Marketing &amp; Brand Activation Manager: US
 
 
 
 
 LOCATION:
 
 United States; NYC Preferred (Remote, with domestic travel)
 
 
 
 REPORTS TO:
 
 U.S. Country Manager (Strong functional link to Global Brand &amp; Marketing)
 
 
 
 
 
 
 TREAT YOURSELF, WORK WITH US
 
 
 
 As Cloetta accelerates its expansion in the United States, we are building a dedicated U.S. team to create a scalable, competitive, and consumer-relevant platform for long-term growth.
 
 
 Cloetta is Northern Europe&rsquo;s leading confectionery company, with a portfolio of iconic brands and a long heritage of craftsmanship, quality, and joy. With early U.S. market entry complete, the next phase is to build strong retailer engagement and consumer activation programs that introduce our beloved European brands to American shoppers in a way that is locally relevant, culturally resonant, and commercially impactful.
 
 
 
 
 
 The U.S. Trade Marketing &amp; Brand Activation Manager is a key role in this journey. This position will help bring Cloetta&rsquo;s brands to life in the U.S. market by supporting retail customers, executing activation programs, and ensuring excellent local execution across retailer and consumer touchpoints.
 
 
 This is about helping translate strategy into action. You will work closely with Sales, Global Marketing, agency partners, and retail customers to support awareness, trial, and long-term brand growth.
 
 
 
 
 
 
 YOUR MISSION &amp; THE IMPACT YOU&rsquo;LL MAKE
 
 
 
 As U.S. Trade Marketing &amp; Brand Activation Manager, your mission is to support the successful execution of marketing, shopper marketing, and retailer activation initiatives that help Cloetta&rsquo;s brands grow in the U.S. market across retail, digital, and experiential touchpoints.
 
 
 
 
 
 You will:
 
 
 &bull; Independently manage the execution of U.S. marketing plans rooted in global brand strategy.
 
 
 &bull; Adapt approved global assets and materials for U.S. retailer and consumer engagement.
 
 
 &bull; Execute retailer programs, shopper marketing initiatives, trade shows, and retailer-facing marketing activities.
 
 
 &bull; Partner closely with Sales, Global Marketing, agencies, and retail partners to ensure consistent and effective execution.
 
 
 &bull; Build awareness, trial, and retailer engagement for Cloetta brands across multiple channels.
 
 
 This is a role for a doer and builder, someone who enjoys turning plans into action while operating in a fast-moving and entrepreneurial environment.
 
 
 
 
 
 
 KEY RESPONSIBILITIES
 
 
 
 &bull; Execute U.S. marketing initiatives aligned with global brand strategies and priorities.
 
 
 &bull; Adapt global assets and toolkits for U.S. retailer and consumer needs.
 
 
 &bull; Coordinate project timelines and own the successful delivery of marketing programs.
 
 
 &bull; Ensure consistent brand execution across retail, digital, and experiential touchpoints.
 
 
 
 
 
 
 Drive Retail &amp; Trade Marketing Excellence
 
 
 
 &bull; Create sell-in materials, retailer programs, and shopper marketing initiatives.
 
 
 &bull; Lead retailer presentations, category reviews, and activation plans alongside the Sales team.
 
 
 &bull; Lead retail promotions and retailer-specific marketing programs.
 
 
 &bull; Ensure brand consistency across all retailer-facing materials.
 
 
 
 
 
 
 Lead Events, Sampling &amp; Consumer Activation
 
 
 
 &bull; Independently manage trade shows, sampling events, retailer meetings, and consumer experiences that introduce Cloetta brands to U.S. shoppers.
 
 
 &bull; Own influencer, social, and experiential programs in partnership with agency partners.
 
 
 &bull; Execute launch initiatives and promotional programs across key channels.
 
 
 
 
 
 
 Manage Agencies, Partners &amp; Projects
 
 
 
 &bull; &nbsp;Manage U.S. creative, digital, PR, and experiential agencies.
 
 
 &bull; Manage timelines, project deliverables, and activation calendars.
 
 
 &bull; Connect global and local stakeholders to ensure aligned execution.
 
 
 
 
 
 
 Insights &amp; Continuous Improvement
 
 
 
 &bull; Analyze U.S. consumer trends, category dynamics, and competitive activity to inform business strategy and decision-making.
 
 
 &nbsp;Lead evaluation of marketing and promotional performance, providing strategic insights and recommendations to optimize effectiveness.
 
 
 Identify and drive opportunities to enhance retailer partnerships, strengthening engagement and activation impact.
 
 
 
 
 
 
 WHO YOU ARE
 
 
 
 You are an organized and proactive marketer who enjoys bringing plans to life and working across multiple teams.
 
 
 
 
 
 You combine strong project management skills with commercial awareness and enjoy supporting both retailer-facing and consumer-facing initiatives. You are collaborative, detail-oriented, and energized by working in a growing business environment.
 
 
 
 
 
 
 Experience &amp; Background
 
 
 
 &bull; 3&ndash;6 years in trade marketing, shopper marketing, retailer marketing, brand activation, or related CPG marketing roles.
 
 
 &bull; Experience within food, beverage, confectionery, consumer packaged goods, or retail industries preferred.
 
 
 &bull; Experience supporting retailer programs and retailer-facing initiatives.
 
 
 &bull; Proven ability to manage projects across multiple stakeholders and channels.
 
 
 &bull; Experience working with agencies, sales teams, and cross-functional partners.
 
 
 &bull; Strong communication, presentation, and organizational skills.
 
 
 
 
 
 
 Personal Profile
 
 
 
 &bull; Strong execution and project management capabilities.
 
 
 &bull; Commercially aware and customer-focused.
 
 
 &bull; Collaborative and team-oriented.
 
 
 &bull; Comfortable operating in a fast-moving growth environment.
 
 
 &bull; Organized, proactive, and adaptable.
 
 
 &bull; Willing to roll up your sleeves and contribute wherever needed.
 
 
 &bull; Comfortable operating with ambiguity and managing multiple priorities.
 
 
 
 
 
 
 WHAT DO WE OFFER?
 
 
 
 
 The compensation range for this position is based on several factors, including location, experience, and education. The salary range for this role is $95,000&ndash;$115,000 and is performance bonus eligible.
 
 
 
 
 
 
 
 Benefits
 
 
 <ul>
 <li>
 Health, dental, vision, and 401k with company match
 </li>
 <li>
 Generous PTO package
 </li>
 <li>
 Performance bonus
 </li>
 <li>
 Flexible working hours, we are a big advocate of a good work-life balance.
 </li>
 </ul>
 
 
 
 
 
 Our work environment
 
 
 <ul>
 <li>
 Cloetta is an international, but personal organization. As an individual you can really make a difference and are heard here.
 </li>
 <li>
 A global network of impressive colleagues to share expertise, learn from, grow, and partner with.
 </li>
 <li>
 We are driven to be the best and are constantly growing. We all want to make a real difference to the company and create new and smart ways to win.
 </li>
 <li>
 We give you the freedom needed to carry out your responsibilities so that you can implement your own ideas and make a real impact on the business.
 </li>
 </ul>
 
 
 
 
 
 
 If you have made it to the end and this sounds like you &ndash; then we look forward to receiving your application!
 
 
 
</div>

Trade Marketing & Brand Activation Manager

HelloFresh

Job Description: You will be a key leader within the Influencer Marketing team and programs that are business critical for HelloFresh Group, driving our influencer and content strategy across North America. This role oversees emerging media channels in the growth partnerships organization across our brands: HelloFresh, Factor, Green Chef and EveryPlate - with a heavy focus (80%+) on HelloFresh. Our ideal candidate will be a thought leader and marketing/partnership expert &ndash; and will work cross functionally with peers across the organization. This is a high performance/high impact role driving growth at HelloFresh Group. Primary responsibilities will be helping to set the strategic direction of the channel with data at the forefront of decisions and recommendations, analyzing influencer performance and driving efficient optimizations to achieve our ambitious customer acquisition goals for HelloFresh - owning and scaling learnings from HelloFresh to and from other brands in our portfolio. You will &hellip; Drive efficient customer acquisition working with our high volume influencer marketing channels. Directly manage multiple, complex partnerships with influencers and agencies across several influencer segments and help define strategic direction. Create campaign analyses using KPIs and test variables, including Sales, CR, CAC, etc. across multiple campaigns Develop and implement a data driven, measurable, portfolio growth acquisition strategy for managed channels, across brands to hit business KPIs. Communicate effectively with marketing leaders the performance of ongoing initiatives through performance tracking, analysis and executive reports. Be accountable for best in class execution of Influencer Marketing in partnership with internal and external partners. Architect and implement sound processes, budget pacing &amp; stewardship, aggressive negotiations &amp; innovative deal structures that set brands up for rapid and sustainable growth. Develop meaningful creator relationships that engage audiences with our services and brands Put customer front and center and optimize channel UX in partnership with site/product team Proactively identify and implement data driven optimizations on an ongoing basis to drive performance improvement WoW and MoM in identified KPIs Partner closely with Data Science and Marketing Analytics to develop, implement and continuously validate robust measurement / attribution approaches. Proactively evaluate and identify opportunities for incremental growth. Act with curiosity and creativity. Innovate and lead new testing initiatives including new channel/partner launches (collaborating with other channels where relevant) to both validate performance and drive incremental growth. Explore new approaches, products, services and expansion opportunities that drive business strategy. Manage relationship(s) with external agencies as well as direct partners Evaluate, negotiate, onboard and proactively manage new / existing partners as needed Work cross functionally with relevant internal stakeholders on business cases, contracts, fee / commission oversight &amp; negotiations, RFP management, invoicing / auditing Partner with Brand Strategy, Creative, and our Social teams to develop influencer led content You are&hellip; A fearless relationship manager, earning trust with internal and external partners to nurture collaboration and build &quot;win-win&quot; partnerships. A marketing expert with &quot;test and learn&quot; experience and strong ability to document and share best practices. Innovative, resourceful &amp; solution oriented - proactively seeking input from peers and leaders in complex problem solving. Data driven. Advising and using data to explain performance and recommend optimizations or strategic changes. Continuously aligning team priorities to company and team objectives, setting expectations for success and allocating resources effectively. An efficient project manager with strong written and oral communication skills. Egoless, creating an inclusive environment that encourages ideas and promotes cross team collaboration. You have&hellip; 5-7 years of relevant professional experience with concrete, consistent results Experience in performance marketing or partnerships, with past experiences in US influencer marketing; In-depth knowledge of Meta, TikTok, YouTube, Snapchat, Pinterest, Twitch influencer marketing strategies is a plus At least 2+ years of influencer and/or agency management, with experience leading &amp; influencing others Experience managing Partnership Ads (whitelisting, dark-posting) and negotiating paid usage rights with talent and agency partners directly Background in eCommerce and/or subscription business models is a plus Background in food and beverage, subscription or related verticals (cooking, etc) a plus Strong business writing skills Substantial experience working with performance marketing metrics (revenue share, CAC, incremental or marginal CAC, LTV, ROI). A proven track record in Influencer marketing campaign strategies and execution; robust playbook of available optimization and growth levers Fluency in Microsoft Excel / Office, advanced Excel experience, reporting automation experience is a plus High school diploma or GED &amp; Bachelors degree with strong academic record and/or proven relevant experience in a performance marketing or highly commercial role required You'll get&hellip; Competitive salary, 401k with company match that vests immediately upon participation Generous PTO, including sabbatical, and parental leave of up to 16 weeks Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment Tuition reimbursement for continuing education (upon 2 years of service) Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_) Access to Employee Resource Groups that are open to all employees, including those pertaining to BIPOC, women, veterans, parents, and LGBTQ+ Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.

Manager, Influencer Marketing

Beauty by Imagination

Manager, TikTok Shop &amp; Social CommerceLocation: hybrid, NYC Reports To: Sr Director, eCommerce Type: Full-Time, ExemptRole OverviewBeauty by Imagination is seeking a Manager, TikTok Shop &amp; Social Commerce to own and scale TikTok Shop across the company&rsquo;s portfolio of professional beauty and personal care brands: Bio Ionic, Wet Brush, Ouidad, and Goody. This role is responsible for: storefront operations, affiliate program management in partnership with Social teams, TikTok Shop campaign execution, performance analytics, and cross-channel coordination.TikTok Shop is one of our fastest-growing channels. The ideal candidate combines hands-on platform expertise with a performance-marketing mindset. Someone who understands what drives Shop conversions, can support the building and retention of a high-performing affiliate network, and connects content decisions to measurable business outcomes. This person will work closely with internal Growth Marketing, DTC, Amazon and Integrated Marketing teams, as well as external agency partners, to ensure TikTok Shop operates in lockstep with the broader omnichannel strategy.Key Responsibilities Include:1. TikTok Shop Operations &amp; Storefront Management<ul><li>Own day-to-day TikTok Shop operations across all four brands, including product catalog management, pricing, promotional setup, and inventory alignment.</li><li>Manage Combined Listings, variant consolidation, and listing architecture across SKUs to maximize discoverability and conversion.</li><li>Ensure all product detail pages are optimized with compelling titles, descriptions, imagery, and video content aligned to TikTok-native best practices.</li><li>Monitor storefront health metrics (shop score, fulfillment SLAs, policy compliance) and resolve issues proactively.</li><li>Stay current on TikTok Seller Center updates, new features, policy changes, and GMV Max capabilities&mdash;and act on them quickly.</li></ul>2. Affiliate &amp; Creator Program Management<ul><li>Build, manage, and scale the TikTok Shop affiliate program across Open Collaboration and Targeted Collaboration models.</li><li>Partner with Integrated Marketing team to recruit, vet, activate, and retain a high-performing creator network; Own sample to conversion, creator retention rates and content posting rates.</li><li>Develop and optimize commission structures and incentive tiers that balance creator attraction with margin protection (typical range: 10&ndash;20% by category).</li><li>Work closely with agency partners to scale affiliate outreach and manage creator pipelines at volume.</li><li>Coordinate with the broader Growth Marketing and Influencer teams to align Shop affiliates with paid whitelisting strategy and Spark Ads amplification.</li><li>Track affiliate performance by creator tier, content type, and product; identify top performers and build retention programs around them.</li></ul>3. Content &amp; Creative Strategy<ul><li>Partner with creators and internal teams to develop Shop-native content (shoppable videos, LIVE shopping events, product demonstrations) that drives discovery and conversion.</li><li>Identify high-converting hooks, formats, and narratives; build a systematic testing framework to continuously improve content performance.</li><li>Operationalize a UGC-to-paid media pipeline, repurposing top-performing creator content into Spark Ads and partnership ads across social platforms.</li><li>Partner with internal teams to develop and maintain creator briefs that communicate brand guidelines, compliance requirements (FTC disclosure, health claims restrictions), and content best practices.</li><li>Support internal teams on TikTok LIVE strategy and execution where applicable, including scheduling, creator coordination, and post-event performance analysis.</li></ul>4. Campaign Execution &amp; Promotional Calendar<ul><li>Plan, launch, and manage TikTok Shop campaigns including discounts, flash sales, product drops, bundling strategies (e.g., tools + brushes, curly routines), and TikTok promotional events.</li><li>Own the monthly TikTok Shop promotional calendar and ensure alignment with DTC, Amazon, and Retailer.com calendars to maintain pricing consistency and avoid channel conflict.</li><li>Execute campaign calendars in partnership with internal teams and agency partners; ensure all campaigns are set up accurately and on time.</li><li>Manage TikTok Shop Ads (including GMV Max campaigns) in coordination with the Paid Media team to optimize holistic ROAS across organic, affiliate, and paid traffic streams.</li></ul>5. Performance Analytics &amp; Reporting<ul><li>Own TikTok Shop performance reporting across all brands, tracking GMV, conversion rate, AOV, affiliate-driven revenue, ROAS, content performance, and traffic sources.</li><li>Develop and maintain a weekly reporting template; surface insights with clear, actionable recommendations.</li><li>Monitor and report on the TikTok Shop halo effect on Amazon branded search, DTC traffic, and overall demand signals as part of BBI&rsquo;s cross-channel attribution framework.</li><li>Track monthly budgets, commission spend, and promotional ROI; ensure channel profitability targets are met.</li><li>Monitor the competitive landscape, platform trends, and emerging best practices; bring forward-looking recommendations to leadership.</li></ul>6. Cross-Functional Coordination &amp; Platform Partnership<ul><li>Collaborate with DTC, Amazon, Growth Marketing, Paid Media, and Brand teams to ensure TikTok Shop strategy is integrated into the broader omnichannel plan.</li><li>Troubleshoot order and customer experience issues in partnership with Operations and Customer Service teams.</li><li>Liaise with TikTok platform account teams to unlock new initiatives, beta programs, media opportunities, and category-specific support.</li><li>Manage agency partner relationships, ensuring clear scopes of work, performance accountability, and efficient resource allocation.</li></ul>Required Qualifications<ul><li>Bachelor's Degree in Business, Marketing or related field.</li><li>3&ndash;5+ years of experience in e-commerce, social commerce, or digital marketing, with at least 2 years of hands-on TikTok Shop management (Seller Center, Affiliate Center, Shop Ads).</li><li>Demonstrated experience building and scaling affiliate/creator programs with measurable GMV and ROI outcomes.</li><li>Strong understanding of the TikTok Shop ecosystem: affiliate commission models (Open vs. Targeted Collaboration), Spark Ads, GMV Max, LIVE shopping, and platform compliance requirements.</li><li>Proven ability to connect content and creator strategy to business outcomes&mdash;not just impressions, but conversion rate, AOV, and channel profitability.</li><li>Experience managing agency partners and external vendor relationships with clear performance accountability.</li><li>Strong analytical skills; proficiency with TikTok Seller Center analytics, TikTok Ads Manager, and familiarity with cross-channel attribution concepts.</li><li>Excellent project management and organizational skills; ability to manage multiple campaigns and brands simultaneously without dropping details.</li><li>Effective communicator and collaborator across creative, analytical, operational, and executive stakeholders.</li><li>Comfortable working in fast-paced, execution-driven environments where platform dynamics shift quickly.</li></ul>Preferred Qualifications<ul><li>Experience in beauty, personal care, or CPG categories.</li><li>Background in influencer marketing, growth marketing, or performance media.</li><li>Familiarity with Shopify, and DTC e-commerce metrics (MER, CAC, LTV).</li><li>Multi-brand or portfolio management experience.</li></ul>This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the role. Employer reserves the right to amend and change responsibilities to meet business and organizational needs as necessary.This is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Pay: $90,000.00 - $100,000.00 per yearBenefits:<ul><li>401(k)</li><li>Dental insurance</li><li>Health insurance</li><li>Life insurance</li><li>Paid time off</li><li>Parental leave</li><li>Vision insurance</li></ul>Education:<ul><li>Bachelor's (Required)</li></ul>Work Location: Hybrid remote in New York, NY 10003

Manager, TikTok Shop & Social Commerce

Amazon.com

<div><h2 class="jobSectionHeader">DESCRIPTION</h2><div>
Are you interested in shaping the future of entertainment? Do you want to define how and what Amazon customers are watching? Prime Video is one of the leading digital video services, and we're just getting started changing the way millions of people enjoy content. Available in more than 240 countries and territories, Prime Video offers customers the broadest selection of any on-demand video service. 
 
Prime Video is seeking a Product Marketing Manager to help drive our mission of becoming the premier destination for entertainment. In this role, you will support third-party content on Prime Video, including subscription channels (e.g., Paramount+, Peacock, AMC+) and transactional (buy/rent) content. As a member of the team, you will support cross-functional marketing initiatives that shape how customers discover and engage with entertainment on Prime Video, from partner launches and campaign execution to performance reporting and seasonal programming. 
 
A successful candidate is an entertainment enthusiast with a strong record of managing complex, time-sensitive projects and delivering results across multiple workstreams simultaneously. The candidate is detail-oriented, analytically strong, and an effective written and verbal communicator who can translate data into clear narratives for leadership audiences. An ideal candidate thrives in a fast-paced environment, takes pride in operational excellence, and can balance multiple competing priorities. 
 
Key job responsibilities 
As a Product Marketing Manager, you will 
<ul><li>Support the strategy and execution of marketing campaigns that drive awareness, engagement, and growth for third-party content on Prime Video</li><li>Lead cross-functional coordination for content partner launches, working with creative, merchandising, and marketing teams to ensure high-quality delivery</li><li>Analyze campaign and content performance metrics, delivering insights and reporting to senior leadership on a recurring basis</li><li>Coordinate with programming, creative, and partner teams to align marketing efforts with broader Prime Video priorities</li><li>Develop scalable processes and frameworks that drive consistency and efficiency across marketing programs</li><li>Represent the team in cross-functional planning for seasonal programming</li><li>Advocate for the partner and customer experience</li></ul></div><h2 class="jobSectionHeader">
BASIC QUALIFICATIONS</h2><ul><li>2+ years of professional non-internship marketing experience</li><li>Experience in Excel and PowerPoint</li><li>Experience using data and metrics to measure impact and determine improvements</li><li>Experience with onsite marketing, lifecycle marketing and digital advertising</li><li>Bachelor's degree in marketing, advertising, business or equivalent</li></ul><h2 class="jobSectionHeader">
PREFERRED QUALIFICATIONS</h2><ul><li>Knowledge of basic SQL queries</li><li>Experience with A/B or multivariate testing</li><li>Experience automating a complex process</li><li>Experience equally comfortable building strategic marketing plans and executing at a tactical level</li></ul> 
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. 
 
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you&rsquo;re applying in isn&rsquo;t listed, please contact your Recruiting Partner. 
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life &amp; AD&amp;D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits. 
USA, NY, New York - 71,500.00 - 125,100.00 USD annually</div>

Product Marketing Manager, Prime Video US Streaming

NASDAQ

<div>Role Overview
As Manager, Marketing Operations at Nasdaq Capital Access Platforms (CAP), you will serve as a strategic connector, reporting to the Director of Marketing Operations. In this pivotal role, you will drive the planning and execution of marketing operations strategies to support the growth and innovation of Nasdaq&rsquo;s global capital access offerings. Your leadership will ensure the seamless integration of marketing technology, process excellence, campaign optimization, and performance analytics, contributing to the advancement of CAP&rsquo;s business objectives. 
Key Responsibilities<ul><li>
Strategic Planning &amp; Execution: Develop and implement marketing operations strategies that align with CAP&rsquo;s business goals, optimizing resource allocation and workflow efficiency.</li><li>
Marketing Technology Management: Oversee the selection, deployment, and integration of marketing technology platforms, ensuring systems support campaign lifecycle management and data-driven decision-making.</li><li>
Process Improvement: Identify opportunities for process enhancement across marketing operations, establishing best practices and scalable workflows to increase operational effectiveness.</li><li>
Campaign Lifecycle Optimization: Manage the end-to-end campaign lifecycle in collaboration with marketing and product teams, driving continuous improvement in execution, tracking, and reporting.</li><li>
Performance Analytics: Lead the development and interpretation of marketing analytics, delivering actionable insights to measure impact, inform strategy, and enhance key performance indicators (KPIs).</li><li>
Team Leadership: Mentor, develop, and manage a high-performing marketing operations team, fostering a culture of accountability, growth, and collaboration.</li><li>
Cross-Functional Collaboration: Partner with stakeholders across marketing, sales, product, technology, and compliance to ensure alignment and support for CAP initiatives.</li><li>
Workflow &amp; Governance: Design and maintain governance frameworks that support compliance, data integrity, and operational transparency throughout marketing processes.</li><li>
Compliance &amp; Best Practices: Ensure marketing operations adhere to regulatory requirements and industry standards, championing continuous improvement and ethical practices.</li></ul> 
Required Qualifications<ul><li>
Bachelor&rsquo;s degree in marketing, business, or related field; or equivalent practical experience.</li><li>
7+ years of experience in marketing operations, campaign management, or related roles within technology or financial services sectors.</li><li>
Demonstrated expertise in marketing technology platforms (such as CRM, automation, analytics tools) and process optimization.</li><li>
Strong analytical skills with a proven ability to leverage data for decision-making and performance improvement.</li><li>
Exceptional communication and organizational skills; ability to influence and collaborate across global, matrixed teams.</li><li>
Experience establishing workflow governance and compliance frameworks.</li></ul> 
Preferred Qualifications<ul><li>
MBA or advanced degree.</li><li>
Professional certifications (e.g., PMP, Marketing Operations Certification, Pragmatic Institute).</li><li>
Background in capital markets, fintech, or SaaS environments.</li><li>
Familiarity with APIs, cloud platforms, and marketing analytics solutions.</li></ul> 
This position will be located in New York or Atlanta and offers the opportunity for a hybrid work environment at least 3 days a week in office, subject to change, providing flexibility and accessibility for qualified candidates.
Come as You Are
Nasdaq is an equal opportunity employer. We welcome applications from candidates of all backgrounds and identities.
We are committed to fostering an inclusive workplace where diverse perspectives, experiences, and identities are valued and celebrated.
We ensure that individuals with disabilities are provided with reasonable accommodation throughout the hiring process.
What We Offer
We&rsquo;re proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq&rsquo;s overall success.
The base pay range for this role is $88,000 - $154,000. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.
Nasdaq&rsquo;s programs and rewards are intended to allow our employees to:<ul><li>
Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off</li><li>
Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts</li><li>
Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave</li><li>
Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days</li><li>
Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities</li></ul>
For more information, visit Nasdaq Benefits &amp; Rewards Career page.</div>

Manager, Marketing Operations

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